YC's Graham Says Founder Execution Kills Startups, Not Rivals

A Conversation with Paul Graham - Moderated by Geoff Ralston — Y Combinator

Y Combinator

Y Combinator co-founder Paul Graham argues that startups almost never die from competition, asserting that founders destroy their own companies by hiding from user feedback behind untested product visions.

AI-assisted summary of A Conversation with Paul Graham - Moderated by Geoff Ralston — original source. Check the original for full context.

Source published:

Key ideas

  • Out of over 1,900 startups funded by Y Combinator up to that point, barely more than a single company was killed by a competitor; startup mortality is almost entirely driven by internal execution failure. (31:00)
  • Paul Graham argues that sheer determination vastly outweighs raw intelligence in predicting entrepreneurial outcomes, noting that brilliant founders without determination achieve little, while determined individuals consistently generate wealth. (34:42)
  • Founders should ship as soon as they reach a 'quantum of utility'—the moment a single user can accomplish a task that was previously impossible, rather than waiting for an elaborate, polished feature set. (51:10)
  • Raising excessive early capital acts as an operational trap by distorting founder discipline and driving premature hiring before genuine product-market demand is proven. (47:23)

Detailed notes

## Background Published on YouTube by Y Combinator on September 1, 2018, this session features Geoff Ralston interviewing YC co-founder Paul Graham. The event was hosted as part of Startup School, Y Combinator's free online program designed to deliver startup curriculum, deals, and practical advice to founders worldwide.

## TL;DR Tracing his journey from inventing early web apps at Viaweb to founding Y Combinator, Paul Graham deconstructs common myths around startup ideation, intellectual genius, and execution. He argues that relentless determination, early manual labor ('doing things that don't scale'), and direct feedback from real users far outweigh visionary foresight or fears of competition. In a broad audience Q&A, Graham offers tactical rules of thumb on navigating co-founder conflicts, shipping as soon as a product achieves a minimal 'quantum of utility,' avoiding the gravity of overfunding, and protecting youth before taking on the all-consuming dragon of entrepreneurship.

## Atmosphere & style The conversation carries an intimate, conversational, and warmly nostalgic tone driven by decades of camaraderie and banter between Ralston and Graham. Graham speaks with self-deprecating wit and incisive pragmatism, frequently puncturing conventional business tropes with humorous anecdotes of eccentric co-founders, kernel hacks, and early YC application paper-sorting. Watching the exchange feels like sitting in on an candid fireside chat where elite institutional wisdom is stripped of corporate gloss and grounded in real hacker culture.

## Bulletin - [31:00](https://www.youtube.com/watch?v=4WO5kJChg3w&t=1860s) Out of over 1,900 startups funded by Y Combinator up to that point, barely more than a single company was killed by a competitor; startup mortality is almost entirely driven by internal execution failure. - [34:42](https://www.youtube.com/watch?v=4WO5kJChg3w&t=2082s) Paul Graham argues that sheer determination vastly outweighs raw intelligence in predicting entrepreneurial outcomes, noting that brilliant founders without determination achieve little, while determined individuals consistently generate wealth. - [51:10](https://www.youtube.com/watch?v=4WO5kJChg3w&t=3070s) Founders should ship as soon as they reach a 'quantum of utility'—the moment a single user can accomplish a task that was previously impossible, rather than waiting for an elaborate, polished feature set. - [47:23](https://www.youtube.com/watch?v=4WO5kJChg3w&t=2843s) Raising excessive early capital acts as an operational trap by distorting founder discipline and driving premature hiring before genuine product-market demand is proven.

## Key takeaways - [05:07](https://www.youtube.com/watch?v=4WO5kJChg3w&t=307s) Startup ideas rarely stem from sudden flashes of genius; they typically develop from following curiosity, solving personal friction, or exploiting mischievous technical loopholes. - [07:37](https://www.youtube.com/watch?v=4WO5kJChg3w&t=457s) Startup success is fundamentally indeterminate due to luck and market timing, giving hackers who build out of curiosity an edge over traditional business analysts. - [20:01](https://www.youtube.com/watch?v=4WO5kJChg3w&t=1201s) Intelligent individuals can accurately assess intelligence in others, but trustworthy individuals frequently fail to identify untrustworthy manipulators. - [23:07](https://www.youtube.com/watch?v=4WO5kJChg3w&t=1387s) Early-stage founders must execute unscalable, manual work—such as personally building sites or recruiting users one-by-one—because compounding growth makes small early numbers mathematically significant. - [27:57](https://www.youtube.com/watch?v=4WO5kJChg3w&t=1677s) Solo founding imposes an extreme emotional toll on morale, making pre-existing, resilient co-founder relationships crucial for enduring startup stress. - [32:13](https://www.youtube.com/watch?v=4WO5kJChg3w&t=1933s) Competitor panic is counterproductive; market airspace is vast, and founders should treat competition like a 100-meter dash where only their own execution speed matters. - [40:27](https://www.youtube.com/watch?v=4WO5kJChg3w&t=2427s) Founders often invent an isolated 'vision' in cafes to evade the discomfort and potential rejection inherent in direct user sales and feedback. - [44:43](https://www.youtube.com/watch?v=4WO5kJChg3w&t=2683s) Equal 50/50 equity splits should be avoided to prevent governance deadlocks, favoring asymmetric distributions that preserve clear tie-breaking authority. - [49:41](https://www.youtube.com/watch?v=4WO5kJChg3w&t=2981s) User interviews should focus on diagnosing daily routines and underlying friction rather than taking explicit feature requests or suggested solutions at face value. - [53:01](https://www.youtube.com/watch?v=4WO5kJChg3w&t=3181s) Founders must prioritize what customers actively want and will pay for over paternalistic notions of what users objectively 'need.' - [55:58](https://www.youtube.com/watch?v=4WO5kJChg3w&t=3358s) Prolonged tenure inside large corporate hierarchies often signals an absence of founder temperament, as innate founders typically cannot endure bureaucratic environments. - [01:00:05](https://www.youtube.com/watch?v=4WO5kJChg3w&t=3605s) High school students should be discouraged from launching startups prematurely, as the all-consuming nature of building a company cuts short vital personal growth and exploration.

## Detailed walkthrough ### [00:00](https://www.youtube.com/watch?v=4WO5kJChg3w&t=0s) Yahoo Mail, Viaweb, and the Origins of Web Apps

Geoff Ralston introduces a special Startup School session featuring Paul Graham, his longtime friend and the co-founder of Y Combinator in 2005. Ralston playfully warns that Graham gets embarrassed by compliments, so he will keep praise to a minimum. The two reminisce about meeting in the late 1990s at Yahoo. Graham points out an amusing piece of history: Y Combinator ended up housing the creators of both Yahoo Mail and Gmail. Ralston co-created RocketMail (acquired by Yahoo in 1997), which formed the basis of Yahoo Mail, while Paul Buchheit later created Gmail at Google.

```mermaid flowchart LR accTitle: Evolution of Web Mail and Web Applications at Yahoo accDescr: Shows how RocketMail and Viaweb were acquired by Yahoo and later converged at Y Combinator. subgraph S1["1990s Startups"] R["RocketMail<br/>(Geoff Ralston)"] V["Viaweb<br/>(Paul Graham)"] end subgraph S2["Yahoo Acquisitions"] YM["Yahoo Mail<br/>(Acquired 1997)"] YS["Yahoo Store<br/>(Acquired 1998)"] end subgraph S3["Later Era"] YC["Y Combinator<br/>(Founded 2005)"] end

R --> YM V --> YS YM --> YC YS --> YC ```

Ralston asks Graham how he came up with the idea for Viaweb in the mid-1990s—essentially inventing SaaS (Software as a Service) before the term existed. Graham explains that what they built is now simply called a web app, and the company was named Viaweb precisely because it operated “via the web.” In those days, the prevailing dogma was that writing software meant writing code for the client machine, which meant Microsoft Windows. Graham and his co-founders knew and loved UNIX, had no interest in learning how to develop for Windows, and were desperate to find a workaround.

The original concept was an online store builder where users would submit updates via email (SMTP) to modify their product catalog or shopping carts. While lying on a mattress on the floor in Robert Morris's spare bedroom, Graham had a sudden realization: if you could use SMTP, why not HTTP? Software could run entirely on a remote server, and users could control it simply by clicking links in a web browser. Graham remembers sitting straight up in bed like the letter “L” in an epiphany: “Oh my god, we could avoid having to write software on Windows at all.” They were not motivated by the grand architectural benefits of web applications or remote deployment; they simply wanted to bypass Windows. Because Netscape had already taken on the pain of building a browser that ran on Windows, Netscape served as a doorway that let them reach users. They immediately hammered out a clunky prototype driven entirely by browser clicks, proved it worked, and were stunned by the result.

- RocketMail was purchased by Yahoo in 1997; Viaweb was acquired in 1998. - Paul Buchheit, who created Gmail, later joined YC as a partner alongside Graham and Ralston. - Graham’s original Viaweb architecture relied on Netscape's Windows client to render pages, completely freeing the developers from having to learn Windows programming APIs.

[05:07](https://www.youtube.com/watch?v=4WO5kJChg3w&t=307s) The False Metaphor of the Light Bulb and the Role of “Naughtiness”

Graham strongly rejects the popular notion that startup ideas appear in a sudden flash of genius. “I always hate it when people represent startup ideas as light bulbs, you know, because as well as being the most cliched metaphor imaginable, it's also false,” Graham states. In reality, founders rarely foresee the full scope of what they are making; they simply follow an inkling toward something untried, often driven by quirks, boredom, or avoiding tedious work. Mark Zuckerberg did not launch Facebook expecting an empire; he just wanted to build something interesting and see what happened.

Graham loves ideas that seem implausible in just the right way. Decades of working with hackers and founders have refined his instinct for spotting ideas that feel almost mischievous or “naughty.” He clarifies that this does not mean harming or mistreating anyone; rather, it refers to exploiting a loophole or doing something that feels like it should not even be possible—such as tricking a browser into acting like a full application runtime without installing local desktop software. Just the day before, founders presented him with two possible directions; Graham immediately advised them to pursue the one that felt outrageous and hilarious, because that brand of counter-intuitive thinking often conceals transformative potential.

[07:37](https://www.youtube.com/watch?v=4WO5kJChg3w&t=457s) Indeterminacy, Startup Picking, and Productive Laziness

Discussing whether anyone can reliably predict which startups will succeed, Graham argues that outcomes are not just difficult to forecast—they are fundamentally indeterminate. Because random chance and unpredictable market timing play such massive roles, even a hypothetical investor with flawless judgment could not reduce a 150-company batch down to just the five that become massive breakout hits; they would still have to fund at least twenty to capture them due to sheer luck and power-law dynamics. Ralston agrees that founders themselves rarely know in advance whether their company will work.

Graham notes that this uncertainty gives technical hackers a distinct advantage over conventional business founders: - A traditional businessperson will evaluate an idea purely as a commercial opportunity: if the market potential is unproven or obscure, they will discard it. - A hacker builds things out of curiosity, amusement, or an aversion to doing things the hard, ugly way.

This leads to a humorous debate between Ralston and Graham over the concept of founder “laziness.” Graham jokes that he worries about the meme escaping into the wild—picturing someone lying on a couch eating doughnuts because “Paul Graham said laziness is good.” Ralston clarifies that no founder ever builds a massive company by being genuinely lazy. Graham elaborates that what he really means is a visceral, hacker-style hatred for gratuitous complexity and unnecessary friction: “If you have a natural hatred for gratuitous schlep, like, then what—that produces elegant solutions.”

As the conversation turns toward team-building, Ralston recalls his own struggles around 1995 trying to launch internet businesses entirely alone before learning how to pick partners. He notes that Graham, by contrast, launched Viaweb with two exceptional collaborators: Trevor Blackwell and Robert Morris (briefly stumbling over the name Robert Maxwell before correcting himself).

[11:08](https://www.youtube.com/watch?v=4WO5kJChg3w&t=668s) The Truculent Co-Founder: Robert Morris and the Earring Bet

Geoff Ralston asks Paul Graham how he chose his Viaweb co-founders, when he decided they would make good partners, and whether they actually were good co-founders. Graham describes Robert Morris and Trevor Blackwell as “extremely truculent co-founders who were very good at programming.” Morris, in particular, was completely disengaged from the startup lifestyle from day one. Whenever Viaweb received acquisition offers, the board of directors had to formally evaluate them. Companies would submit lowball buyout offers around two million dollars in stock, and while Graham wanted to reject them, Morris would consistently vote in favor, explaining: “Well, you know, I have to be honest here, like, this would at least mean we could stop working on this thing, and so, yes, I would take this deal.”

Graham had made a deal with Morris that if Robert ever made a million dollars from Viaweb, he would get his ear pierced—something entirely foreign to Morris's personality. When the acquisition deal finally closed, Graham and Blackwell wasted no time: they marched Morris straight to a piercing shop in Harvard Square to collect on the bet. Morris's fiancée reportedly fell on the floor laughing when she saw the earring, though Graham admits he made a tactical mistake in the agreement: “We should have specified that... I thought he would wear it for a bit longer.” Morris took it out shortly after, though Graham notes photographic evidence of the earring still exists on the internet.

[12:48](https://www.youtube.com/watch?v=4WO5kJChg3w&t=768s) Hacking History, Buffer Overflows, and the FBI

Graham explains that he originally chose Morris because they had spent years as mutual co-conspirators on technical schemes, each backing up the other's ideas. Morris was already famous in his own right for creating the 1988 Internet worm, which introduced the concept of the buffer overflow attack. Graham remembers Morris telling him about the idea beforehand, to which Graham reacted enthusiastically: “Wow, what a cool idea, you should totally do that.” Morris subsequently became the first person convicted under the Computer Fraud and Abuse Act of 1986.

Graham jokes that early-stage founders should actively recruit convicted felons, though Ralston quickly cautions against letting that become an official takeaway. Graham notes the absurdity of the criminal investigation because traditional law enforcement is entirely unaccustomed to intellectual curiosity as a primary motivation:

> “The FBI agent told me, like, they have these motives: they look for sex, drugs, money, revenge, right? And so, like, Robert did it out of curiosity, and that's just, it's just not on the list, right? They really had a hard time figuring out what the hell was going on.”

[14:35](https://www.youtube.com/watch?v=4WO5kJChg3w&t=875s) Legendary Technical Chops: Rewriting OS Kernels and the ARPANET Reconnection

Beyond his truculence, Morris was an astonishing programmer. Graham recalls that Morris wrote C code as quickly as he could type, despite how verbose C was. If an operating system did not behave the way Morris wanted, he would simply edit the source code and recompile the kernel so that it complied with his wishes. When Morris arrived at Harvard as an undergraduate, students were restricted to basic Science Center terminals and barred from the CS department's advanced machines in the Aiken Computation Lab. Morris responded by walking up to a machine, switching it into single-user mode to grant himself superuser privileges, adding his own account, and switching it back.

Morris's obsessiveness eventually led to his temporary expulsion from Harvard. Harvard had been an early node on the ARPANET, but by the time Morris arrived, the connection had completely decayed and died without anyone noticing. Morris abandoned all of his coursework for an entire semester to single-handedly reconnect Harvard to the network, resulting in grades so disastrous that the university suspended him for a full year.

Years later at Viaweb, Graham and Morris turned this episode into an unconventional recruiting tactic. Recognizing that other brilliant hackers might have suffered the same fate, they posted flyers across Harvard's campus asking:

> “Did you get kicked out working on some project of your own? We'd like to hire you.”

The poster netted them an exceptional programmer who earned substantial equity when Viaweb was acquired within a year, enjoying his newfound financial freedom so much that he did not bother returning to finish school until age 25.

[17:52](https://www.youtube.com/watch?v=4WO5kJChg3w&t=1072s) Bringing on Trevor Blackwell and the Smalltalk Rewrite

A month into building Viaweb, Morris rebelled against the grind, complaining to Graham: “We've been working on this company for a whole month, and it's still not done.” Realizing they needed additional engineering firepower, Graham asked Morris who the smartest person was in his graduate program. Morris immediately named Trevor Blackwell. When they approached Blackwell to recruit him, he had only two typical modes of communication: deadpan compliance (“Oh, okay”) and remorse after breaking systems in production (“Oh, I'm sorry”).

Once hired, Blackwell seemed to disappear and produced nothing visible for two weeks. He then called Graham into his office, having quietly rewritten their entire software stack from scratch in Smalltalk. Although Graham told him, “Trevor, we're not using that, but do this instead,” Blackwell proved to be a ferociously productive engineering machine.

```mermaid flowchart TD accTitle: Viaweb Co-Founder Recruiting Dynamic accDescr: Flow diagram showing how Paul Graham selected Robert Morris and subsequently recruited Trevor Blackwell based on trusted recommendations.

subgraph TrustNetwork["The Trust Network"] PG["Paul Graham<br/>(Viaweb Lead)"] -->|"selects mutual co-conspirator"| RTM["Robert Morris (RTM)<br/>(Exceptional C programmer)"] RTM -->|"identifies smartest peer in grad school"| TB["Trevor Blackwell<br/>(Prolific hacker)"] end

subgraph Outcomes["Work Dynamics & Culture"] RTM -->|"hates startup grind"| RTM_Work["Voted yes on lowball offers;<br/>kicked out of Harvard for ARPANET hack"] TB -->|"disappears for 2 weeks"| TB_Work["Rewrites entire codebase in Smalltalk;<br/>becomes unstoppable hacker"] end ```

[20:01](https://www.youtube.com/watch?v=4WO5kJChg3w&t=1201s) Evaluating Smarts vs. Trustworthiness: Why Jessica Livingston Is the Social Radar

Ralston highlights the core management principle behind Blackwell's hiring: find someone you trust implicitly, and recruit the people they trust. Graham agrees, but introduces a critical caveat: transitive trust does not apply universally across human traits. Highly intelligent people can reliably judge the raw intelligence of others—Graham notes that if Morris considered someone the smartest, Morris was definitively correct. However, trustworthiness cannot be judged through the same transitive filter:

> “Intelligent people can judge other intelligent people, but trustworthy people cannot judge other trustworthy people. In fact, trustworthy people are often fooled by untrustworthy people.”

Graham cites Kate Courteau (YC's architect and early team member) as someone who is deeply trustworthy herself, yet frequently vulnerable to schemers and manipulators. Graham admits that he also struggles to gauge whether people are trustworthy, noting that standard professional networking is ineffective for that reason. Instead, Y Combinator relies on co-founder Jessica Livingston as its ultimate judge of human character:

- **Transitive Intelligence Evaluation:** If a trusted technical genius says a candidate is exceptionally smart, you can rely on that judgment almost unconditionally. - **Transitive Trustworthiness Failure:** Trustworthy, ethical people frequently lack malice and are easily duped by charming, sneaky opportunists. - **YC's "Social Radar":** Jessica Livingston serves as the firm's intuitive gatekeeper to sniff out untrustworthy personalities before admitting them to the program. - **Counterintuitive Nature of Startups:** Hiring suspended students, ignoring traditional resumes, and navigating unconventional team dynamics illustrate why startups feel so unnatural to outsiders—which Graham argues is the very reason Y Combinator needs to exist in the first place.

[21:44](https://www.youtube.com/watch?v=4WO5kJChg3w&t=1304s) Counterintuitive Startup Advice and Why Founders Ignore It

Paul Graham reflects on the central dynamic of mentoring founders at Y Combinator: the advice that matters most is precisely the advice founders tend to dismiss. If what to do in a startup were obvious, YC would add very little value by teaching it. During office hours, Graham is constantly reminded that YC's primary job is telling founders things they initially ignore, such as warning them not to hire too quickly, only to have them expand headcount anyway and return later admitting they wish they had listened. Because the right moves are counterintuitive, they naturally sound wrong, leading founders to trust their instincts and make avoidable errors until reality catches up with them.

When Geoff Ralston asks why startup wisdom is so inherently counterintuitive, Graham confesses that he does not have a tidy explanation, though he suspects the topic would make a great essay. He notes that while he could hypothesize, the real answer is likely too complex to summarize on the spot. Ralston points out that one of Graham’s most famous essays addresses this exact friction between intuition and reality: founders want to write software to automate everything and scale growth instantly, but the correct early strategy is doing the complete opposite.

> “And so I often say—I often in fact practically every day if I do office hours I'm reminded of this—that like what Y Combinator does is tell founders things that they ignore, right?” — Paul Graham

---

[23:07](https://www.youtube.com/watch?v=4WO5kJChg3w&t=1387s) Doing Things That Don't Scale and the Viaweb Story

Geoff Ralston highlights the foundational YC mantra to “do things that don’t scale,” asking Graham to explain what it really means for early-stage teams. Graham explains that it entails working in a painstaking, artisanal, and thoroughly manual way that feels completely unsustainable for a large company. Founders often resist these tasks because they know the methods cannot scale to millions of users, but Graham emphasizes that early founders have nothing to lose and everything to learn. Without taking these manual steps to bootstrap an initial user base, the startup will simply never survive long enough to become large in the first place.

Graham illustrates this from his own experience building Viaweb, an early online store creator. When he and his co-founders approached potential merchants offering an easy tool to build internet storefronts, prospective clients repeatedly turned them down. Instead of giving up, the founders offered to build the websites for the merchants themselves using their own software. The merchants accepted, and while Graham felt embarrassed at the time by how “lame” the manual effort seemed, it turned out to be the breakthrough they needed. It immersed the team in the catalog trade—known inside the industry as the Direct Marketing Association (DMA)—and Graham signed up for countless physical mail-order catalogs to study their structure.

Using his own site builder to construct real merchant stores also created an instantaneous feedback loop for engineering. While assembling a customer's website, Graham would encounter frustrating limitations or inconvenient workflows in the software he had written. Because Viaweb was server-based software, he could pause building the site, patch the underlying codebase, deploy the update directly on the server, and resume building the merchant's page immediately. Ralston recalls taking a similarly unscalable approach in the early days of webmail, where they ran a crude, manually configured ad server that he coded himself just to get advertisements displayed.

> “What doing things that don't scale means specifically is doing things in a sort of handmade artisanal painstaking way that you feel like, yeah it would be great if you could do things that way forever, but you—in the back of your mind you think to yourself, 'Well, there's no way we can keep doing this and become giant,' right?” — Paul Graham

- **The insider vocabulary of industries**: Outsiders say “fast food,” while insiders say “fast casual”; outsiders called it the mail-order catalog business, while insiders called it “direct marketing.” - **Server-based software agility**: Long before modern CI/CD pipelines, Graham shipped software updates in the middle of customer work directly on the server using standard UNIX commands (`cp` and `mv`).

---

[27:57](https://www.youtube.com/watch?v=4WO5kJChg3w&t=1677s) The Plight of Sole Founders and Early Growth Math

The discussion turns to company formation and the particular hardship faced by solo entrepreneurs. When Ralston asks why being a sole founder is exceptionally difficult, Graham points to morale as the single biggest factor. When a venture runs into severe turbulence, co-founders keep each other going; a solo founder has no partner to lean on or provide encouragement. Ralston confirms this from his own past, joking that surviving as a solo founder in 1995 is the reason his hair turned grayer than Graham’s. Graham notes that because there are countless valid reasons why an early startup might fail, a lone founder can easily become discouraged and convince themselves to surrender.

Ralston recalls an adage Graham used to repeat about the fundamental outcomes available to an entrepreneur: a founder can either quit or get rich. Graham agrees, noting that startups generally boil down to dying or succeeding financially, whether that success means creating a modest, profitable business of 20 to 50 employees where the founder is their own boss, or building a giant like Airbnb. Both represent great personal outcomes. Ralston links this resilience back to YC's fundamental prescription for founders: simply talk to users and write code.

Graham explains that while talking to users one-on-one does not scale, doing manual customer recruitment early on makes mathematical sense because of how compounding works:

```mermaid flowchart TD accTitle: Compounding Early User Growth accDescr: Diagram illustrating how small absolute customer additions achieve high percentage growth rates in early stages. subgraph Early["Early Manual Phase"] A["10 Customers"] -->|"Manually recruit 1 user"| B["11 Customers (+10% / week)"] B -->|"Manually recruit 1.1 users"| C["12 Customers (+10% / week)"] end subgraph Scale["Later Compounding Phase"] C -.->|"Consistent exponential rate"| D["Large Customer Base"] D -.->|"Base takes care of itself"| E["High Absolute Growth"] end ```

When a startup only has 10 users, reaching an aggressive 10% weekly growth target requires recruiting just one additional person by hand. The following week, reaching 10% requires roughly 1.1 users. As long as the percentage growth rate remains consistent, the small absolute numbers do not matter; exponential compounding guarantees that the base will eventually take care of itself.

> “I think the hardest part is morale—there's no one, there's like if you have multiple people, they keep one another going when things are going badly and there's no one to cheer you up.” — Paul Graham

---

[31:00](https://www.youtube.com/watch?v=4WO5kJChg3w&t=1860s) What Actually Kills Startups: Execution vs. Competitors

Ralston asks what differentiates winning startups from failing ones as thousands of founders navigate the Startup School program. Graham states emphatically that startup mortality is almost always driven by poor internal execution by the founders rather than external competition. While early founders obsess over what competing companies are doing, YC’s extensive historical dataset shows that competitors almost never deliver the fatal blow.

Graham points out that across more than 1,900 companies funded by Y Combinator up to that point, barely more than a single startup was actually killed by a competitor. To ease founders' paranoia, he uses an aviation metaphor: early-stage startups share the exact same defense mechanism that light aircraft have when flying blind through clouds without radar. Their protection is simply that airspace is unimaginably vast, and the odds of colliding with another plane in that open sky are practically nonexistent.

> “What makes companies fail most of the time is poor execution by the founders, right?” — Paul Graham

> “So I tell startups that basically you have the same protection against competitors that light aircraft have against crashing into other light aircraft when flying through clouds: you know what the protection is? Space is large.” — Paul Graham

[32:13](https://www.youtube.com/watch?v=4WO5kJChg3w&t=1933s) Competitors in the Race and the Fragility of Founding Teams

Paul Graham addresses the frequent panic among founders when a new competitor suddenly emerges in their market. He compares it to running a 100-meter dash: if a runner appears in the lane next to you, you do not stop or change your strategy; you simply run as fast as you can. If the rival is better, they will win; if not, you will. Turning to the audience, Geoff Ralston asks founders to silence their phones and pivots to a core question: when evaluating startups and picking teams—or when founders evaluate themselves—what actually makes a startup succeed? Graham asserts that success begins with a strong founding team, explicitly advising against starting a company as a solo founder. While Ralston admits he could never do it alone and Graham recalls having to partner with Robert Morris and Trevor Blackwell, both agree that the journey is simply too lonely and brutal for an individual to endure alone.

Ralston pauses to probe why it is not enough to just assemble skilled people, but why co-founders must know each other deeply before launching. Graham explains that the intense pressure of a startup acts as an amplifier on interpersonal relationships. If there is any existing flakiness, uncertainty, or latent disloyalty between partners, the extreme stress of building a company will force it to the surface and tear the team apart. Ralston compares a co-founder relationship to a marriage, joking that it is even harder because you end up spending more time with your co-founder than with your spouse.

- **The 100-Meter Dash Rule**: When a competitor launches in your exact space, ignore the distraction and run at top speed; execution determines the winner. - **The Solo Founder Penalty**: Graham and Ralston both emphasize that they personally could not have succeeded as solo founders due to the emotional and operational burden. - **Pre-existing Co-founder Bonds**: Stress exposes and magnifies latent character flaws and relationship cracks, making longstanding mutual trust essential.

> “If there's any sort of flakiness or uncertainty or disloyalty or whatever like lingering in there, it will emerge under the stresses of a startup.” — Paul Graham

---

[34:42](https://www.youtube.com/watch?v=4WO5kJChg3w&t=2082s) Intelligence vs. Determination and the Evolution of Ideas

Graham separates evaluation advice into two categories: what an investor looks for, and the small subset of that advice that is actually useful to founders themselves. Telling founders to "be smart" is unhelpful because intelligence is largely fixed. Furthermore, sheer intelligence is vastly overrated compared to relentless determination. Graham illustrates this by imagining a founder scoring 100 out of 100 on both intelligence and determination. If you subtract determination, you quickly end up with an ineffectual, brilliant person who accomplishes nothing. Conversely, if you take someone with maximum determination and strip away their intelligence, you still end up with someone remarkably wealthy, like someone owning a fleet of taxi medallions or running a lucrative trash-hauling business. When Graham and Ralston jokingly add that if you take away intelligence and ethics simultaneously, you get someone who could become President of the United States, Graham notes that Donald Trump's rise actually proves how far raw determination alone can carry someone.

```mermaid flowchart TD accTitle: Startup Idea Navigation accDescr: Two distinct paths for navigating startup ideas toward product-market fit.

subgraph SteveJobs["The Intuition Path"] SJ1["Exceptional Intuition / Taste"] SJ2["Founder is the target user"] SJ1 --> SJ2 end

subgraph StandardFounder["The Evolutionary Path"] SF1["Initial idea starts out poor"] SF2["Direct, relentless user feedback"] SF3["Continuous iteration driven by growth"] SF1 --> SF2 --> SF3 end ```

Ralston raises another vital axis beyond raw intelligence and determination: the ability to navigate when an initial idea inevitably falls short. Graham counters that founders do not necessarily need rare, visionary creativity to pivot successfully. Instead, like a scientist relentlessly following the truth, founders can simply track what makes their users happy, allowing the forces of evolutionary pressure and the need for growth to shape the product. While Steve Jobs could rely on his personal intuition because his private tastes happened to anticipate generic future demand (such as removing phone jacks, even though he disliked the broader internet outside of reading *The New York Times*), Graham stresses that ordinary founders cannot afford to operate by pure intuition.

> “It doesn't take very long before you have this sort of ineffectual but brilliant person, whereas if you take someone who's like super super determined and you start taking away smartness bit by bit, I mean eventually you get to some guy who owns a lot of taxi medallions, but he's still rich.” — Paul Graham

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[38:27](https://www.youtube.com/watch?v=4WO5kJChg3w&t=2307s) The Steve Jobs Dilemma and the "Be Good" Principle

The conversation turns to Apple and Steve Jobs. Graham notes that Ralston worked at Apple for several months following an acquisition and asks what Jobs was like up close. Ralston admits he only spoke with Jobs a handful of times and would not presume to know him deeply, but agrees he was distinct and eccentric. Graham then poses a provocative question: would Y Combinator actually fund an early-stage Steve Jobs today? Ralston doubts it, observing that young Jobs was notoriously abrasive and difficult to deal with, which directly conflicts with YC’s longstanding preference for backing fundamentally decent people.

Graham wrote an essay outlining this philosophy—titled *Be Good*, also referred to as the "Ronco principle"—which argues that being benevolent, friendly, and nice is generally a pragmatic asset in business. Ralston observes that Steve Jobs would likely fail that screening test, raising the troubling paradox of whether extreme abrasiveness was an obstacle or a core component of Jobs's early breakthrough. Graham wonders whether YC could have reformed Jobs if they had reached him early enough, though both acknowledge that while raw determination and ruthless behavior can yield success in conventional business or politics, startups typically demand a different dynamic.

> “We try to avoid people who seem like they're assholes, and you wrote a whole essay on being nice—the Ronco principle—and I don't think he would have passed the test, especially when he was younger, which I worry about because it's true that it's usually good to be nice and friendly and benevolent.” — Geoff Ralston

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[40:27](https://www.youtube.com/watch?v=4WO5kJChg3w&t=2427s) The Fatal Trap of Vision and the Imperative to Launch

Looking at the room of aspiring entrepreneurs, Ralston asks Graham to identify the single biggest mistake founders are guaranteed to make. Graham replies bluntly that warning them will probably not prevent it because founders rarely listen, but the fatal error is failing to pay attention to users. Founders habitually concoct an elaborate concept in isolation, label it their "vision," and spend months tinkering in coffee shops rather than facing real prospective customers. They retreat inward because sales is uncomfortable, exhausting, and carries the terrifying risk of rejection. Graham urges founders to abandon this protective bubble, find a single person with a genuine problem they will pay to solve, fix it, and iterate from there.

Ralston connects this instinct to hide behind product development to the fear of shipping early, recalling Reid Hoffman's famous dictum that if you are not embarrassed by your initial launch, you waited too long. Ralston shares an anecdote from his own history: while joining Y Combinator, he was simultaneously preparing to launch Imagine K12, an ed-tech accelerator co-conceived with Graham. Around February, Ralston met with Graham and explained that they planned to launch in six weeks, once their PR strategy was set and the software was polished for their summer batch. Graham instantly cut through the excuses and asked why they didn't just launch right then. Pushed by Graham's challenge, Ralston and his team launched within a week, proving how easily founders succumb to unnecessary delays out of fear of real-world exposure.

- **The Vision Fallacy**: Founders retreat into coffee shops to build intricate products to avoid the humiliation of user rejection and sales. - **The Ideal Product Origin**: The cleanest path to product-market fit is solving a painful problem you personally experience, or finding someone desperate enough to pay for an immediate fix. - **The Humiliation Barrier**: Founders delay launching because receiving direct, unvarnished feedback about how deficient an early product is feels deeply uncomfortable, yet remains the only path to improvement.

> “What you will get wrong is that you will not pay enough attention to users: you will make up some idea in your own head that you will call your vision, and then you will spend a lot of time thinking about your vision in a cafe by yourself, and build some elaborate thing without going and talking to users because that's doing sales, which is a pain in the ass and they might say no.” — Paul Graham

[43:22](https://www.youtube.com/watch?v=4WO5kJChg3w&t=2602s) Doing Things That Don't Scale: The Launch of Y Combinator

Paul Graham explains that Y Combinator was launched in less than a week after the initial idea struck. In those earliest days, "launching" did not mean deploying complex systems; it meant putting up a basic website containing a simple ASCII form. Applicants filled out this text form and sent it back via email. For the first few batches, the YC partners printed out every single email submission on paper, passed the physical sheets around among themselves, and graded them at the top of the page like school exams. They would then manually sort the physical heap of graded paper to decide who got interviews. Graham emphasizes that this manual workflow was the ultimate embodiment of "doing things that don't scale." While that paper-shuffling approach would be impossible with the thousands of applications YC processes today, running it manually at first taught them exactly what tools they required before writing code. As Paul Graham puts it: “eventually you scale you know eventually you you build software when you learn what software you ought to be building.”

Geoff Ralston then steps in to transition the session. Rather than spending more time reminiscing about the origins of YC, Ralston notes that they have been talking for roughly forty minutes and should avoid letting the video run too long, as overly long videos end up unviewed. With about twenty minutes left before noon, he opens the floor to audience questions.

```mermaid flowchart LR accTitle: Early YC Application Process accDescr: Diagram showing the non-scalable manual application workflow used during the first YC batches. subgraph Manual["Manual Stage"] A["ASCII Form"] --> B["Email Submission"] B --> C["Print on Paper"] C --> D["Hand-Grade & Sort Heap"] end subgraph Scaled["Scaled Stage"] D --> E["Learn Requirements"] E --> F["Build Custom Software"] end ```

[44:43](https://www.youtube.com/watch?v=4WO5kJChg3w&t=2683s) Co-Founder Commitment, Equity, and Firing

An audience member asks about the risks of recruiting friends as co-founders—specifically whether it risks ruining friendships versus taking a stranger off the street who might destroy the company. Graham clarifies the question with a bit of playful banter toward Geoff, who jokes that Paul already answered it. Graham dismisses the idea that losing friends is a primary danger, emphasizing that bringing on an unknown person off the street carries far greater operational risk for the startup.

The discussion then turns to handling mismatched commitment levels and the painful necessity of firing a co-founder. When assessing an unevenly committed founder, Graham suggests framing it as a straightforward trade-off: would you rather have a fraction of an extraordinary contributor or all of someone average? As Paul Graham reflects on his own experience: “in my case I would rather have like 10% of Robert Morris's brain than a hundred percent of almost anybody else's so is an easy decision.”

When firing becomes unavoidable, Graham notes that within YC, founders are directed to partners like Carolyn Levy and Kirsty Nathoo, who have seen every permutation of founder disputes and can provide a step-by-step resolution. In addition to reviewing published talks on the topic, Graham points out structural preventative measures: - Avoid completely equal 50/50 equity splits that lead directly to deadlocks. - Establish a slightly unequal distribution (such as 51% to 49%) so that one person maintains ultimate tie-breaking authority. - Follow standardized legal mechanisms and vesting schedules rather than improvising separations.

[47:23](https://www.youtube.com/watch?v=4WO5kJChg3w&t=2843s) Private Betas and the Hazards of Raising Too Much Money

Asked whether launching to a tiny private beta of just a couple people counts as a legitimate launch or if founders must launch to the general public, Graham responds decisively: private beta is more than enough. Releasing something functional to a handful of real users brings a company immensely closer to reality than merely sitting in a café theorizing about an idea.

The conversation moves to the contemporary craze of Initial Coin Offerings (ICOs) and raising massive early sums. Graham admits he knows very little about the crypto ecosystem, joking that if copious amounts of capital are floating around, it is natural for startups to try to grab it. However, both Graham and Ralston warn that raising excessive funds is often a fatal trap. Beyond unnecessary equity dilution, massive bank accounts distort behavior. As Paul Graham explains: “the other reason is that money just sitting there has sort of a gravitational it makes you suspend it and it makes you do stupid things.” Founders with vast war chests hire dozens of unneeded employees and lose product focus before proving demand, pointing to examples like Magic Leap, which raised $2.3 billion while showing minimal tangible output to the public.

- Graham shares a speaking tip: to get called on in a Q&A, raise your hand right as the speaker is wrapping up the preceding answer. - Capital carries behavioral inertia; having a billion dollars with barely an idea almost always prevents the creation of a real, disciplined business.

[49:41](https://www.youtube.com/watch?v=4WO5kJChg3w&t=2981s) How to Conduct a User Interview

When an audience member asks for actionable advice on conducting user interviews, Graham cautions against taking users' declared problems at face value. Users will describe what they *think* is wrong, but a founder's job is to uncover what is *actually* missing in their everyday lives. Interviewees almost always frame answers around narrow subsets of existing features rather than fundamental needs.

To illustrate, Graham uses the habit of email users demanding the ability to mark messages as "unread." The desire to mark an email as unread is not a fundamental communication requirement; it is a telltale sign that the entire inbox is being misused as a makeshift to-do list. Rather than just making a better "mark unread" button, a founder should see that the user needs an integrated task-tracking mechanism. The best interview technique is to start with open-ended diagnostic inquiries about their actual routine, deduce the underlying friction they cannot articulate, and only then introduce hypothetical features. As Paul Graham summarizes: “start by asking them questions about their life and then get hypothetical on them.”

[51:10](https://www.youtube.com/watch?v=4WO5kJChg3w&t=3070s) The "Quantum of Utility" and Launching Early

An audience member asks how early-stage founders can justify the financial and reputational risk of launching an unpolished or "shitty" product. Graham counters the premise: founders focus entirely on the downside of launching early while ignoring the far deadlier hazard of launching too late. To determine the exact moment a product should ship, Graham offers a mental model he originally coined to capture what an MVP should contain: the "quantum of utility." As Paul Graham states: “launch as soon as you have a quantum of utility which means as soon as you're there's one person in the world who is glad that you launched because now they can do something that they couldn't do.”

If a product does not make a single person's life better upon release, it is not ready. But as soon as there is even one user who can accomplish task X that was previously impossible, the product must ship immediately. Geoff Ralston reinforces this milestone by citing Paul Buchheit’s operational rule of thumb: “if you have ten people who really love your product that's a good place to be.” Having ten users who are genuinely ecstatic about an imperfect tool—even if the rest of the world remains indifferent—is the ideal foundation for future iteration.

[53:01](https://www.youtube.com/watch?v=4WO5kJChg3w&t=3181s) Building What Users Want vs. What They Need

Addressing a question on how to navigate the tension between building what users *need* versus what they *want*, Graham warns founders against adopting paternalistic moral crusades. In business, your primary goal is to build something people consciously choose to adopt and pay for. He presents the dietary industry as a classic counterexample: people *need* healthy nutrition, but what people overwhelmingly *buy* is junk food.

While Graham clarifies that he personally would not start a junk food company, founders who choose to build strictly around abstract "needs" run into severe market resistance unless those needs align with genuine desire. More dangerous still is founder arrogance, where "what users need" is simply a projection of the founder's personal dogma. As Paul Graham cautions: “if you are making food or something where need and want are very different be real careful about picking need you know or you'll go out and you know your goal will be to cleanse the world of sin or something like that.”

When another attendee asks if it is normal for a founder to see multiple distinct solutions to the same core problem, Graham confirms that it happens constantly. The solution is straightforward: do not get paralyzed—pick whichever viable path can achieve active user traction the fastest.

[55:16](https://www.youtube.com/watch?v=4WO5kJChg3w&t=3316s) Multiple Solutions and the Anatomy of Founder DNA

The dialogue moves into an inquiry about "founder DNA" and what specific traits characterize someone suited to the startup path. Graham reflects that successful founder psychology is not made up solely of pristine virtues; it is a nuanced combination of positive strengths alongside specific "negative" or non-conformist traits. On the positive side, founders require immense determination and an instinctive willingness to experiment with untried ideas. However, Graham notes that this temperament also includes attributes that make people maladapted to conventional environments, such as a deep inability to work under traditional corporate hierarchies.

[55:58](https://www.youtube.com/watch?v=4WO5kJChg3w&t=3358s) Corporate Tenure and Founder Suitability

Paul Graham reflects on how prolonged employment at large corporations correlates with founder success. He points out that spending two decades inside a big company is often a strong negative signal, explaining that unless someone was trapped by visa constraints, an innate founder would never survive that environment. As Paul puts it, “Because if you were the kind of person that would that would make a good founder, you wouldn't be able to stand working for a large company for twenty years, right?” Over time, Y Combinator even noticed patterns around specific corporate environments where their alumni consistently turned out to be weak founders, precisely because anyone with the genuine temperament of a startup founder would have found working there intolerable and left long before.

[56:50](https://www.youtube.com/watch?v=4WO5kJChg3w&t=3410s) Setting Product Pricing at Launch

An audience member asks about how to set product pricing during launch. Paul advises not to overthink it: founders who understand their space can usually make an educated guess, or they can take a slightly more empirical approach by asking "tame users"—early adopters who are personal friends or family members—to honestly reveal what they would actually pay for the product. He reminds founders that early pricing is completely flexible and reversible. Lowering prices never produces complaints, and if prices need to rise later, existing users can simply be grandfathered in. In an exponentially growing startup, those early users will represent only a tiny fraction of the long-term base anyway, so founders should not sweat pricing decisions upfront.

Geoff Ralston emphasizes that at the beginning, acquiring active, paying customers matters far more than finding the optimal price point. Early customers provide invaluable product feedback and insight, meaning founders should never let pricing stand in the way of onboarding them. Paul agrees, remarking that early on the primary objective is pure growth because “the first customers don't just give you money, they teach you.”

[58:08](https://www.youtube.com/watch?v=4WO5kJChg3w&t=3488s) How to Connect with Angel Investors

Karen, a founder working on a chat management tool called Chat Goose, asks for three tips on finding and dealing with angel investors when starting without preexisting connections or goals. Paul initially notes that obsessing over fundraising early on is overrated and should not dominate a founder’s thoughts. He jokes about his own perspective on the question, comparing his advice to asking an airline pilot how to walk along a track on the ground, since Y Combinator acts as an automated funnel bringing angel investors directly to admitted startups.

Paul points out that angel investors are actively hunting for promising founders at startup events, even if many of those attendees are not top-tier angels. While securing an initial check often leads that investor to introduce you to their network, Paul realizes the most reliable path for founders starting from zero: reach out to people working at other startups and ask them to make warm introductions to their own investors. Geoff Ralston enthusiastically endorses that approach as the best concrete tactic.

[01:00:05](https://www.youtube.com/watch?v=4WO5kJChg3w&t=3605s) Why High Schoolers Shouldn't Be Recruited to Start Startups

The final audience question asks whether Y Combinator is considering actively recruiting and funding high school students. Paul, noting that he no longer speaks on behalf of YC leadership, responds strongly that doing so would be a terrible idea: “There are plenty of high school students who could start successful startups, but they shouldn't.” He explains that building a successful company abruptly ends the carefree, exploratory phase of a young person's life, tying them down to an all-consuming enterprise before they have had a chance to explore the world. While YC has occasionally funded high school-aged founders, it only occurred when those founders were already completely committed and running their companies independently, rather than being nudged into it by YC.

Geoff agrees, calling premature founding an unfortunate optimization and observing that high school and college should be spent figuring out what the options are rather than locking onto just one. Geoff notes that while the tech industry increasingly sees talented teenage hackers skipping college degrees to enter the workforce, between ages 18 and 22 people undergo essential personal growth to become mature and humane human beings. Paul echoes the sentiment, cautioning against locking down life paths too early and concluding with a vivid warning:

> “Be careful, because like starting a startup is like catching a dragon by the tail if it works. Be careful at what point in your life you do that.”

Geoff closes the session by thanking Paul for coming in, bringing the interview to an end.

## Notable quotes > [20:01](https://www.youtube.com/watch?v=4WO5kJChg3w&t=1201s) Intelligent people can judge other intelligent people, but trustworthy people cannot judge other trustworthy people. In fact, trustworthy people are often fooled by untrustworthy people. — Paul Graham

> [56:50](https://www.youtube.com/watch?v=4WO5kJChg3w&t=3410s) the first customers don't just give you money, they teach you. — Paul Graham

> [01:00:05](https://www.youtube.com/watch?v=4WO5kJChg3w&t=3605s) There are plenty of high school students who could start successful startups, but they shouldn't. — Paul Graham

> [31:00](https://www.youtube.com/watch?v=4WO5kJChg3w&t=1860s) What makes companies fail most of the time is poor execution by the founders, right? — Paul Graham

## Mentioned Paul Graham, Geoff Ralston, Robert Morris, Trevor Blackwell, Jessica Livingston, Paul Buchheit, Steve Jobs, Kate Courteau, Carolyn Levy, Kirsty Nathoo, Reid Hoffman, Donald Trump, Viaweb, RocketMail, Yahoo, Yahoo Mail, Yahoo Store, Gmail, Google, Y Combinator, Startup School, Apple, Magic Leap, Imagine K12, Chat Goose, Netscape, Microsoft Windows, Smalltalk, ARPANET, Harvard University, The New York Times

## Video description Geoff Ralston interviews YC founder Paul Graham and draws out startup wisdom. Startup School is YC's free online program for founders. Sign up to access the full curriculum and over $100k in deals! https://www.startupschool.org/

[Source](https://www.youtube.com/watch?v=4WO5kJChg3w)

中文简报

YC格雷厄姆:击垮初创企业的是创始人执行力,而非对手竞争 Y Combinator联合创始人保罗·格雷厄姆认为,初创企业几乎从未因竞争而倒闭,并断言创始人是因为躲在未经检验的产品构想之后、回避用户反馈而亲手毁掉了自己的公司。 保罗·格雷厄姆回顾了从在Viaweb开发早期Web应用到创立Y Combinator的历程,破除了围绕创业构想、智力天赋与执行力的常见误区。他认为,坚韧不拔的决心、早期的手工脏活累活(“做无法规模化的事”)以及来自真实用户的直接反馈,其重要性远超过富有远见的洞察力或对竞争对手的担忧。在广泛的现场问答中,格雷厄姆就如何化解联合创始人冲突、一旦产品达到最小“实用量子”就立即发布、避免过度融资的负面牵引,以及在应对创业这一消耗一切的难题前享受青春,提供了切实的经验法则。 在Y Combinator截至当时投资的1900多家初创企业中,几乎没有超过一家是被竞争对手击垮的;初创企业的消亡几乎完全是由内部执行失败所致。 (31:00) 保罗·格雷厄姆认为,在预测创业结果方面,纯粹的决心远比单纯的智力更为重要;他指出,缺乏决心的聪明创始人难有建树,而意志坚定的人却能持续创造财富。 (34:42) 创始人一旦达到“实用量子”就应当发布产品——即只要单个用户能够借此完成此前无法做到的任务即可,而不必等待复杂、完善的功能集。 (51:10) 早期募集过多资金会成为一种运营陷阱,它会削弱创始人的自律能力,并在真正的产品市场需求得到验证之前导致过早招聘。 (47:23)

Reading summary

In a dialogue with Geoff Ralston at Startup School, Y Combinator co-founder Paul Graham argues that startup success is primarily driven by internal execution, relentless determination, and intimate user contact rather than sheer intellect, market prediction, or competitive maneuvering. Idea Origins and the Value of Productive Workarounds (0:00) Graham rejects the metaphor that startup concepts strike as flashes of genius. Instead, transformative ideas frequently originate from pragmatic hacks, curiosity, or an aversion to tedious friction. Viaweb arose simply because Graham and Robert Morris wanted to avoid writing client-side Windows software, opting to run everything remotely on UNIX servers using HTTP and Netscape as a browser runtime. Graham notes that founders who pursue mischievous or seemingly implausible ideas often discover major breakthroughs by bypassing traditional assumptions. Founder Traits: Determination and Co-Founder Dynamics (34:42) When evaluating founders, Graham ranks sheer determination far above raw intelligence. An exceptionally determined person with modest intellect can still build a highly lucrative enterprise, whereas a brilliant founder lacking grit produces little. Both Graham and Ralston strongly caution against solo entrepreneurship, arguing that extreme operational and emotional strain easily crushes a lone founder's morale. Co-founders must possess deep preexisting trust; startup stress acts as an amplifier that exposes latent flaws, flakiness, or disloyalty. Doing Things That Don't Scale and User Centricity (23:07) A recurring mistake early founders make is retreating into isolation to build elaborate products under the guise of vision, largely to avoid the uncomfortable risk of user rejection. Graham stresses that early teams must execute manual, non-scalable labor. When prospective merchants rejected Viaweb's software, the founders manually built storefronts for them, simultaneously creating customers and an immediate feedback loop for code improvements. Graham also notes that manual recruitment mathematically drives the high percentage compounding required early on, as adding one or two users weekly achieves aggressive early growth targets. Execution, Shipping Early, and Capital Restraint (31:00) Startups rarely die from external competition. Graham observes that across more than 1,900 YC-funded companies, almost none were killed by rivals; failure nearly always stems from poor internal execution. Founders should launch as soon as a product achieves a 'quantum of utility'—the moment even a single person benefits from a capability they previously lacked. Furthermore, Graham and Ralston warn against raising excessive capital or getting lured by funding manias, noting that large bank balances distort discipline, encourage unnecessary hiring, and pull focus away from discovering real customer needs. The conversation concludes with a cautionary note regarding timing: while capable young technologists can build companies, starting a venture prematurely circumvents essential human development and personal exploration, because managing a working startup permanently locks founders into an all-consuming enterprise.

精炼阅读摘要

在与 Geoff Ralston 的对谈中,Y Combinator 联合创始人 Paul Graham 指出,初创企业的成败本质上受执行力与坚定意志驱动,而非源于灵光一现的构想或外部竞争对手的打压。他强调,早期创业者必须克服规避被拒的心理,通过手动招揽用户与快速推出具备最小实用价值的产品来验证真实需求。 灵感的误区与不确定性 (5:07) Graham 反对将创业构想比作灯泡骤亮,认为多数突破并非源于宏大的商业蓝图,而是始于避开繁琐流程的黑客直觉与对看似不合理缺口的探索。以 Viaweb 为例,团队最初并非为了开创 SaaS 架构,仅是为了免于编写 Windows 客户端代码,才借道浏览器通过 HTTP 驱动远程服务器。技术黑客凭借对无谓复杂性的反感与纯粹好奇心,往往能发掘出传统商业人士因市场潜力未明而放弃的边缘机会。此外,创业结局具有高度不确定性,在强烈的随机性与幂律分布影响下,即便是顶级投资机构也无法精准预知仅有的少数超级赢家,唯有依靠大基数投资才能捕捉这些突破性公司。 团队凝聚力与合伙人考量 (20:01) 针对团队搭建,Graham 与 Ralston 一致警告不要尝试单打独斗,因为创业过程中伴随巨大的心理折磨,唯有联合创始人之间才能在低谷期维系士气。Graham 阐释了信任传递的不对称性:顶尖的技术人才能够准确评估他人的智力水平,但为人诚信者却往往容易被不诚实之人蒙蔽,这正是 YC 依赖 Jessica Livingston 充当人际雷达以筛除投机者的原因。由于创业压力会数倍放大成员之间潜在的不忠诚或不稳定性,合伙人之间必须具备深厚的信任基础。若面临贡献不均的合伙人, Graham 建议应优先考虑获得顶尖人才的部分脑力,同时建议股权切忌五五平分,应维持微弱倾斜(如 51% 对 49%)以确立最终裁决权并设置退出机制。 坚持手工拓展与尽早发布 (23:07) YC 倡导的“做无法规模化的事”,核心在于通过手工作坊式的极早期运作获取宝贵认知。以 Viaweb 早期为例,面对商户拒绝使用建站工具的局面,创始团队选择亲自为客户手写店铺网站,这不仅促成了产品打磨闭环,还直接启发了服务器端代码更新。在用户基数较小时,依靠手动招揽来实现每周 10% 的复合增长在数学上完全行得通。许多创始人之所以将自己封闭在咖啡馆中沉溺于空想的“宏大愿景”,本质是为了逃避推销时面临的拒绝与难堪。Graham 强调,一旦产品具备“实用价值量子”(Quantum of Utility)——即世界上只要有一名真实用户能借此完成原先无法做到的事,就必须立即面向极小范围的测试群体发布,并根据真实交互反馈持续迭代。 决定存亡的内在执行与意志 (31:00) 基于 YC 投资的逾 1900 家公司的数据沉淀,Graham 指出真正击垮初创企业的几乎都是团队自身的拙劣执行,而罕见被外部竞争对手扼杀。他将早期市场比作广阔的空域,初创企业与竞争者相撞的概率极低;面对同赛道对手的出现,团队唯一应做的是像百米赛跑一样全速专注向前奔跑。在创业者素质的考量中,执着的意志力(Determination)远比纯粹的智力更为关键。如果剥离执行意志,天才也会沦为一事无成的空想家;而极度坚定的人即便智力普通,依然能在商业领域取得实质成果。因此,优秀的创始人应像科学家般顺应用户反馈的演进力量,而不是盲信自命不凡的直觉或推行说教式的道德理念。 资本惯性陷阱与过早创业风险 (47:23) Graham 与 Ralston 提醒早期团队提防过度融资与过早创业带来的副作用。大量资金沉淀在账户中会产生“行为引力”,诱使团队过早扩充不必要的人员编制,从而丧失对产品核心价值的敏锐度与财务纪律。在早期定价问题上,创业者无需过度纠结或让定价阻碍获客,因为首批客户的首要意义在于传授产品需求与推动业务增长。针对是否应主动招募高中生创业的问题,Graham 表达了坚决反对:尽管部分年轻极客拥有技术天赋,但过早创办公司会不可逆地终结年轻人自由探索世界的机会;创业一旦成功便如“捉住飞龙的尾巴”般让人身不由己,创始人必须审慎选择背负这一重担的人生阶段。 这场对话系统总结了早期创业中反直觉但被实证检验的行动法则:依靠坚定意志死磕真实用户、容忍手工作业的局限并尽早发布。然而,关于诸如乔布斯这类性格暴躁、行事极端的天才创始人是否能在严苛筛选机制下被现代孵化体系所接纳,对谈者依然留下了悬而未决的思考。

Detailed notes — zh

## Background 本内容由知名创业加速器 Y Combinator 于 2018 年 9 月 1 日在 YouTube 官方频道发布。该视频为 Startup School 免费在线创业课程的特别深度对谈环节,由 YC 资深合伙人 Geoff Ralston 主持并专访 YC 联合创始人 Paul Graham,深入探讨初创企业的核心规律与实战智慧。 ## TL;DR 在这场深度对谈中,Paul Graham 回顾了自己创办早期 Web 应用 Viaweb 及 YC 的亲身经历,系统拆解了创业高度反直觉的本质规律。他强调早期初创企业必须坚持“做无法规模化的事”、深挖真实用户需求,并指出击垮公司的往往是内部执行而非竞争对手。在团队建设方面,他剖析了合伙人之间坚韧度与信任的重要性,并警示创始人警惕过早巨额融资的陷阱与过早商业化对年轻人心智的消耗。 ## Atmosphere & style 对谈整体洋溢着两位相识二十余年的技术老友重聚时的松弛、幽默与深刻洞察。现场氛围既像一次随性的硅谷黑客往事炉边茶叙,又是一场干货密集的创业大师课;PG 的回答充满了未经修饰的敏锐、直率与自嘲,Geoff 的适时穿插则让整场对话在轻松惬意的互动中层层推进,带给观众一种既被当头棒喝又深受启发的聆听体验。 ## Bulletin - [31:13](https://www.youtube.com/watch?v=4WO5kJChg3w&t=1873s) 创业成功严格遵循幂律分布,且初期极度反直觉,YC 投资的 1,900 多家公司中几乎没有因竞品直接被打死的,初创企业暴毙的根本原因几乎全在自身糟糕的执行力。 - [22:52](https://www.youtube.com/watch?v=4WO5kJChg3w&t=1372s) 早期产品必须践行“做无法规模化的事”,通过纯手工、工匠式的极慢方式服务种子用户,靠每周 10% 的微小新增复利推动指数增长,并在现场排错中高速迭代代码。 - [51:26](https://www.youtube.com/watch?v=4WO5kJChg3w&t=3086s) 产品的发布阈值应严格定义为“效用量子”(Quantum of Utility)——只要世界上有哪怕一个人因产品上线而能做到以前无法实现的事,就应该立刻发布,不必惧怕简陋与羞辱。 - [34:13](https://www.youtube.com/watch?v=4WO5kJChg3w&t=2053s) 创始人的坚韧度(Determination)重要性远超聪明才智;而过度融资会产生危险的“支出重力”,促使团队在商业模式模糊时盲目扩张人员走向毁灭。 ## Key takeaways - [02:12](https://www.youtube.com/watch?v=4WO5kJChg3w&t=132s) Viaweb 之所以意外成为最早的 Web App,源于创始人深谙 Unix 却极度抗拒学习 Windows 客户端开发,利用浏览器作为通往 Windows 的窗口避开了繁琐交付。 - [05:07](https://www.youtube.com/watch?v=4WO5kJChg3w&t=307s) 创新的真实路径并非灵光乍现的“灯泡时刻”,具有颠覆潜力的点子在早期往往表现得不合常理、甚至带有某种巧妙利用规则漏洞的“顽皮感”。 - [07:37](https://www.youtube.com/watch?v=4WO5kJChg3w&t=457s) 创业成败具有高度不确定性,商业思维者容易因看不到清晰变现逻辑而错失机会,而黑客对无意义繁重工作的本能厌恶反而常逼出颠覆性解决方案。 - [17:52](https://www.youtube.com/watch?v=4WO5kJChg3w&t=1072s) 聪明人容易识破其他聪明人,但老实诚信的人往往极难识破骗局;挑选早期团队需寻找彼此深信的“同谋”,并在性格与直觉上进行严格把关。 - [21:44](https://www.youtube.com/watch?v=4WO5kJChg3w&t=1304s) 创业规律本身极度违背直觉,创始人总会本能地依据日常常识做出过快招人等错误决策,这是孵化器提供反直觉指导的核心价值。 - [27:57](https://www.youtube.com/watch?v=4WO5kJChg3w&t=1677s) 单人创始人最致命的挑战在于士气崩溃,面对创业中无数个无法运转的合理解释,缺乏合伙人互相托底极易陷入自我怀疑而放弃。 - [31:13](https://www.youtube.com/watch?v=4WO5kJChg3w&t=1873s) 市场空间极其辽阔,就像小型飞机在云层中飞行无需雷达也很少相撞一样,初创企业根本无需过度担忧竞争对手,全力做好自身执行即可。 - [34:13](https://www.youtube.com/watch?v=4WO5kJChg3w&t=2053s) 创始人特质中“坚韧度”的重要性远高于智商;失去坚韧的聪明人往往毫无作为,而极度坚韧的人哪怕智力平平也能获得商业成功。 - [36:37](https://www.youtube.com/watch?v=4WO5kJChg3w&t=2197s) 优秀产品通常是紧跟用户反馈“进化”出来的产物,创始人无需自诩天才构想,像科学家追寻真理一样满足真实需求即可催生好产品。 - [40:27](https://www.youtube.com/watch?v=4WO5kJChg3w&t=2427s) 创业者最常见的致命错误是躲在咖啡馆闭门造车,出于害怕被拒绝和怕丢脸的心理拖延上线,逃避真实用户对自己粗糙产品的批评。 - [47:23](https://www.youtube.com/watch?v=4WO5kJChg3w&t=2843s) 早期拿到远超所需的过量融资极其危险,账面资金会形成“支出重力”诱使团队盲目扩张,导致产品停滞与股权过度稀释。 - [49:41](https://www.youtube.com/watch?v=4WO5kJChg3w&t=2981s) 做用户访谈的关键不是盲从用户的表层功能诉求,而是要探寻其深层工作流痛点,区分用户口头上的“道德需要”与真金白银的“真实欲望”。 - [56:32](https://www.youtube.com/watch?v=4WO5kJChg3w&t=3392s) 早期定价无需过度纠结,凭直觉猜测并快速测试即可;提价时对老客户采用“祖父条款”,早期客户的核心价值在于教创始人打磨产品而非提供资金。 - [58:05](https://www.youtube.com/watch?v=4WO5kJChg3w&t=3485s) 盲目跑创投活动接触天使投资人效率极低,最高效的方式是结识其他成熟初创公司的员工,通过他们引荐其背后的天使投资网络。 - [59:50](https://www.youtube.com/watch?v=4WO5kJChg3w&t=3590s) 不应过早鼓励高中生全职创业,创办公司就像抓住龙的尾巴一样会彻底终结个人自由探索期,年轻人应在特定成长阶段保留多元尝试的可能。 ## Detailed walkthrough ### [00:00](https://www.youtube.com/watch?v=4WO5kJChg3w&t=0s) 开场:Yahoo 时期的渊源与 Web 邮箱的双子星 Geoff Ralston 作为 Startup School 的主持人开场,介绍今年的 Startup School 尝试了一些新形式,除了每周固定的两次授课外,还增设了与重量级人物的深度对谈。他邀请到了好友、也是在 2005 年创立 Y Combinator 的 Paul Graham(PG)。 Ralston 提到了两人在 20 世纪 90 年代末(大约 1998 年)初相识的经历,当时两人都在雅虎(Yahoo)。Ralston 开玩笑说当年很多人不知道是他参与编写了 Yahoo Mail。更奇妙的是,YC 后来竟然聚集了两位分别参与写出 Yahoo Mail 与 Gmail 的关键人物:Geoff Ralston 本人与 Paul Buchheit。Ralston 坦言,Paul Buchheit 几乎是一己之力写出了 Gmail,而自己当年做 RocketMail(1997 年被雅虎收购后更名为 Yahoo Mail)时是一个团队在有意识地协作。随后,Ralston 将话题切入到 PG 在 1998 年被雅虎收购的创业公司 Viaweb 上。 ### [02:12](https://www.youtube.com/watch?v=4WO5kJChg3w&t=132s) Viaweb 的诞生契机:为了逃避 Windows 开发而意外发明的 Web App Ralston 询问 PG,在 90 年代中期 SaaS 概念尚未出现的时代,他是如何想出 Viaweb 这种产品的。PG 回忆道,他们当年做出的东西现在被称为“Web App”(网页应用),在当时很可能是全世界第一个这类产品,这也是公司取名为“Viaweb”的原因——因为它就是“通过 Web”(via the web)来工作的。 在 90 年代中期,整个软件行业的普遍认知是:写软件就等于写运行在客户端上的软件,而当时的客户端几乎唯一指代的就是 Windows。PG 和他的联合创始人精通 Unix 并且喜欢 Unix,却完全不懂 Windows 开发;更关键的是,他们非常抗拒去学 Windows。 ```mermaid flowchart TD accTitle: Viaweb 构想演化过程 accDescr: 展示 PG 如何从邮件更新网店逐步演化出运行在服务器端的 Web App 架构 subgraph Problem["痛点与限制"] P1["精通 UNIX,抗拒学习 Windows 客户端开发"] end subgraph Ideation["思路演进"] I1["初版构想:通过 Email (SMTP) 向服务器发指令更新网店"] I2["突破性顿悟:既然能用 SMTP,为什么不能用 HTTP?"] end subgraph Execution["最终实现"] E1["软件完全运行在服务器端"] E2["通过 Netscape 浏览器点击链接向服务端传指令"] E3["彻底绕过 Windows 客户端开发与打包交付流程"] end Problem --> I1 I1 --> I2 I2 --> Execution ``` 当时 PG 睡在 Robert Morris 家多余卧室的地板床垫上。他在构思一个在线网店搭建工具,最初设想是通过电子邮件(SMTP)发送更新来修改网站内容。但突然间,他脑海中灵光一闪:“既然可以用 SMTP,为什么不用 HTTP 呢?”也就是说,软件可以直接运行在服务器端,用户在浏览器里点击超链接来远程控制软件。他形容当时自己激动得直接从床垫上猛坐起来,身子绷得像个英文字母“L”,宛如电影镜头一般。当时大家根本还没意识到 Web App 后来展现出的免部署、免安装等巨大优势,他们唯一的纯粹动机就是:Netscape 已经帮他们搞定了让浏览器在 Windows 上运行的麻烦,只要通过浏览器这个“通往 Windows 的窗口”,他们就彻底不用碰 Windows API 了。虽然最初做出的原型非常粗糙笨拙,但它竟然真的把网站生成出来了。 ### [05:07](https://www.youtube.com/watch?v=4WO5kJChg3w&t=307s) “灯泡时刻”的谎言与创业点子的“顽皮感” Ralston 惊叹这种从 0 到 1 的创新往往看起来像凭空冒出来的一样。PG 随即反驳了把创业想法比作“灯泡忽然点亮”的流行叙事,指出很多后来的历史学者会把发展过程中所有曲折给抹平,让事情显得顺理成章: > “我一直很讨厌人们把创业点子描绘成灯泡,因为这不仅是能想象到最陈词滥调的隐喻,而且还是错的;你并不是突然冒出这样一个想法,然后就去把它实现。” —— Paul Graham PG 解释道,创新的真实过程往往是你隐约觉得有件事别人还没做过,而且表面看起来多半像个坏主意,但出于某种古怪的原因(比如懒得去学 Windows,或者像 Mark Zuckerberg 刚做 Facebook 时纯粹是抱有“做出来看看会发生什么”的心态)去做了。那些好的切入点在早期往往显得极不可信(implausible)。 PG 提到自己多年来作为黑客和投资人培养出了一种辨识点子的嗅觉,他特别看重一种**“顽皮感”**(naughtiness)——这并非指要伤害别人,而是利用了某种“按常理甚至不该行得通”的巧妙漏洞。就在对谈的前一天,PG 还建议某团队从两个方向中挑选那个看起来更“顽皮”、更离经叛道、甚至荒谬到滑稽的方案,因为这种出人意料的思路往往蕴含着颠覆性的能量。 ### [07:37](https://www.youtube.com/watch?v=4WO5kJChg3w&t=457s) 结果的不确定性与所谓的“黑客式懒惰” 谈及创业项目的预测,PG 直言创业的成败具有极强的不确定性(indeterminate),其中包含着大量的运气成分。Ralston 指出 YC 每个批次可能有 150 家公司,其中大概只有 5 家能成长为庞然大物。PG 补充说,即使 YC 拥有一双绝对完美的法眼,也不可能把批次直接精简到只有那 5 家,依然不得不选出大约 20 家,因为成功分布严格遵循幂律分布(power-law distribution),并且过程不可预知。 PG 认为这对创业者提出了极大的考验:这是一种由超常努力与非显而易见的点子交织在一起的复杂过程,连创始人自己都无法看清未来的走向。正因如此,黑客往往比纯商业人士更具优势: - **商业思维者**:习惯先论证“这是一个清晰的商业机会”,看不到明确商业价值便不去碰; - **黑客思维者**:常常出于纯粹的好奇、觉得好玩,或者为了偷懒而动手鼓捣,反而更容易撞上大机会。 针对“懒惰”(laziness)的说法,两人进行了澄清。Ralston 提醒不要让这个说法演变成借口——现实中根本没有靠坐在沙发上吃甜甜圈就能做大公司的创始人。PG 解释说,这里指的不是日常意义上的偷懒,而是一种“对无意义繁重工作的本能厌恶”(natural hatred for gratuitous schlep),正是这种抗拒低效劳动的心态,往往能逼着黑客找出极其优雅、极具颠覆性的工程解决方案。 ### [10:26](https://www.youtube.com/watch?v=4WO5kJChg3w&t=626s) 寻找联合创始人的困境 Ralston 回忆起自己在 1995 年左右的经历:当时他独自一人尝试了各种可能的互联网创业方向,过程痛苦不堪,而最大的难点在于完全不知道去哪里寻找可靠的人一起合伙。话题转回到 Viaweb 的早期团队,PG 当时与 Robert Morris 以及 Trevor Blackwell 共同创业。对话在此处因 Ralston 口误将 Robert Morris 说成 Robert Maxwell 后迅速更正,两人随即展开对早期联合创始人关系的进一步探讨。 ### [11:08](https://www.youtube.com/watch?v=4WO5kJChg3w&t=668s) 选拔联合创始人:极其好斗的天才黑客 Robert Morris Geoff Ralston 问起 Paul Graham 当年是如何挑选联合创始人、何时认定他们合适,以及他们究竟算不算优秀的联合创始人。Paul 坦言,这群人虽然写代码极强,但性格极其“好斗、桀骜不驯(truculent)”。特别是 Robert Morris(后文常称 RTM),从头到尾对“创业”这件事根本不感兴趣。每次公司董事会收到那些出价极低、换算成对方股票只有两百万美元的垃圾收购要约时,董事会都必须走流程审议,而 Robert 每次投票都会直言不讳:“好吧,说实话,接受这个至少意味着我们不用再搞这破玩意儿了,所以我赞成卖掉。” Paul 提到自己曾和 Robert 打过一个赌:如果 Robert 能从 Viaweb 赚到一百万美元,他就必须去打个耳洞。Robert 绝不是那种喜欢戴耳环的人,但当收购交易一完成,Paul 和 Trevor Blackwell 就直接把 Robert 押到了哈佛广场的穿孔店把耳洞给打了。网络上至今还有 Robert 戴耳环的照片,不过他没戴多久;他的未婚妻一看到甚至当场笑翻倒在地上。Paul 笑着反思说自己当时没在赌约里限定佩戴时间,“我从没想过要去具体规定,我以为他会戴得稍微久一点”。 对于为什么选 Robert,Paul 解释说他们一直是彼此的同谋(co-conspirator),无论是谁牵头搞事情,另一个人都会参与。Robert 在黑客圈子里本身就声名显赫——他是 1988 年莫里斯蠕虫病毒(Morris worm)的作者,也是首位因 1986 年《计算机欺诈与滥用法案》(CFAA)而被定罪的人。Paul 开玩笑建议大家去找被起诉过的人当合伙人,Geoff 连忙打断调侃:“这可不是我们想传播开的梗,找重罪犯当合伙人可不行。”Paul 回忆当年联邦调查局(FBI)办案完全依照刻板模式,探员私下说办案通常只查四种动机:性、毒品、金钱或报复(“sex, drugs, money, revenge”),而 Robert 完全是出于纯粹的好奇心写出了病毒,这让调查人员和政府高层完全摸不着头脑。 - Robert 敲代码的速度“和他打字的速度一样快”,当时用的还是极度冗长繁琐的 C 语言。 - 如果操作系统表现不合心意,Robert 会直接改写源码并重新编译,让系统按他的意愿运行。 - 大一时哈佛只允许本科生在科学中心的官方机房上机,计算机系 Aiken 实验室的好机器不给他们权限;Robert 走到机器前,直接切换至单用户超级权限给自己建了账号,再切回正常模式。 ```mermaid flowchart LR accTitle: Robert Morris 的黑客特质与入伙 Viaweb accDescr: 展示 Robert Morris 从制造网络蠕虫到与 Paul Graham 合作创立 Viaweb 的典型特质与经历 subgraph HackerBackground["黑客背景"] Worm["制造 1988 莫里斯蠕虫<br/>首位因 CFAA 获罪者"] Curiosity["纯粹好奇心驱动<br/>非为名利犯罪"] end subgraph CodingProwess["极致的技术能力"] TypingSpeed["打字有多快<br/>编程速度就有多快"] KernelHack["不合心意便直接<br/>修改并重编译操作系统源码"] end subgraph ViawebDynamic["Viaweb 创业态度"] Cynical["对创业毫无兴趣<br/>见低价收购就想脱身"] EarringBet["百万美元打赌:<br/>在哈佛广场穿耳洞"] end HackerBackground --> CodingProwess CodingProwess --> ViawebDynamic ``` ### [15:52](https://www.youtube.com/watch?v=4WO5kJChg3w&t=952s) 因重连互联网而被哈佛开除:独特的招聘法则 Robert 曾在大一因“把哈佛重新连上互联网”而被勒令退学一年。哈佛大学原本是互联网(早期阿帕网 ARPANET)最早的节点之一,但在 Robert 入学时,由于“比特衰减(bit decay)”,连接早已中断,甚至根本没人注意到这一点。Robert 花了整整一个学期折腾把哈佛重新连回阿帕网,结果所有功课全荒废了,成绩惨不忍睹,最终被学校开除了一年。 这个荒唐的故事后来被 Viaweb 演变为一种极其有效的逆向招聘技巧。Paul 意识到,校园里一定还有其他为了自己手头的技术项目而荒废学业被退学的人。他们于是在哈佛校园各处张贴海报,上面写着:“你是否因为忙于自己的项目而被学校开除了?我们想聘用你。”通过这种海报,Viaweb 成功招募到了一位水平顶尖的程序员。那位员工后来拿到了丰厚的期权回报并在公司被收购时大赚一笔;而且因为退学后在创业公司工作太开心,他直到 25 岁才重返校园。 - 阿帕网早期的重要性极低,节点连接断开很长时间都无人问津。 - Robert 纯粹因醉心技术工程导致学业被停学一年,反而证明了其在无外部奖励下的自驱力和专注度。 - Viaweb 的海报精准筛选出那些不在乎体制评估标准、只对构建产品极度痴迷的黑客人才。 ### [17:52](https://www.youtube.com/watch?v=4WO5kJChg3w&t=1072s) 招揽 Trevor Blackwell 与聪明人的评价标准 在 Viaweb 成立仅一个月时,Robert 就反水抱怨起来,说项目居然干了一个月还没完工。面对 Robert 的不满,Paul 意识到需要招募更多程序员,便问 Robert:“研究生院里你认识的最聪明的人是谁?”Robert 推荐了 Trevor Blackwell。Paul 回忆道,Trevor 是那种“看起来比你聪明得多的人”,而且事实上他确实绝顶聪明。 Trevor 的性格十分鲜明,整个人只有两种工作状态:一种是平静的“噢,好的(Oh, okay)”,另一种是搞砸了某项东西导致全局瘫痪时的“噢,对不起(Oh, I'm sorry)”。刚加入 Viaweb 时,Trevor 整整两星期没有任何动静,仿佛人间蒸发。两周后他让 Paul 进办公室,结果是他瞒着所有人用 Smalltalk 语言把整套系统软件完全重写了一遍。Paul 只好当场打断他:“好吧 Trevor,我们不能用这套,但你可以改做这个。”Paul 称赞 Trevor 实际上是一头“超高产的黑客怪兽”。 Geoff 总结说,这里存在一个关于招募合伙人或核心员工的深刻道理:找到一个你完全信任的人,然后去找那个人信任的人。Paul 对此做了重要补充,指出这一逻辑并不能适用于所有人格品质:“聪明人能识破其他聪明人,但值得信赖的人却无法鉴别别人是否可信。事实上,值得信赖的人往往最容易被不值得信赖的人所蒙骗。”比如为他们设计办公室的建筑师 Kate Quarto 自身极度可靠,却屡屡被那些狡猾的阴谋家占便宜。 - 判断智力可以依靠强者的背书传递:如果 Robert 认为某人聪明而 Paul 产生怀疑,Paul 会认定是自己判断错了。 - 识人与判断诚信无法依靠传统的社交网络(networking),必须有极强直觉的人来把关。 - 在 Y Combinator 内部,充当这项“社会雷达(social radar)”并负责识别人性格与诚信的核心人物是 Jessica Livingston。 ### [21:14](https://www.youtube.com/watch?v=4WO5kJChg3w&t=1274s) 创业的高度反直觉性与 Y Combinator 的诞生 Geoff 提到,Viaweb 当年倾向于招募那些成绩极差、却全身心投入个人项目的极客,这种做法非常反直觉。Paul 回应称,创业本身的大多数规律就是完全反直觉的。正因如此,普通的商业常识和日常经验在初创企业里频繁失灵。Paul 强调,这正是创办孵化器机构的根本原因所在:“很多我们在 YC 所做的事情最终都显得违背直觉;创业总的来说是非常非常反直觉的,而这恰恰就是 YC 存在的原因。如果它显而易见,(就根本不需要我们了)。” - 创办初期的技术招聘偏离了主流大公司的“高绩点、名校履历”标准,转向考察反叛精神与实际代码狂热。 - 初创企业所面对的决策环境往往违背常理,直觉常常将创业者引向错误方向。 - Y Combinator 的核心价值在于提供体系化的反直觉指导,帮助初创团队在偏离常规认知的发展路径上避免致命陷阱。 ### [21:44](https://www.youtube.com/watch?v=4WO5kJChg3w&t=1304s) 初创公司的反直觉性与 YC 的忠告困境 Paul Graham 指出,创办一家初创企业之所以需要指导,恰恰是因为其中的关键规律极度反直觉。如果创业完全符合常理,那么 Y Combinator 也就毫无存在的价值了。Paul 自嘲道,在几乎每一次的 Office Hours(答疑咨询)中,他都会被残酷地提醒同一件事:YC 扮演的角色往往是在给创始人提供建议,然后眼睁睁看着他们把建议当耳旁风。比如合伙人们一再告诫创始人“绝对不要招人太快”,结果大家还是转头就疯狂招人,直到最后被人员冗余和烧钱过快反噬,才跑回来后悔不迭地表示要是当初听劝就好了。在 Paul 看来,“反直觉”在感官上的直接表现就是“听起来是错的”,于是创始人总会本能地相信自己的直觉,进而走入歧途,只能指望在彻底完蛋前及时纠错。当 Geoff Ralston 问起究竟为什么创业会如此反直觉时,Paul 坦言这本身就值得写一篇专门的长篇散文去探讨;他虽然能想出一些假说,但背后的深层原因复杂且精妙,很难一言蔽之。 > Paul Graham:“I often in fact practically every day if I do office hours I'm reminded of this that like what Y Combinator does is tell founders things that they ignore right so we tell people don't hire to you fast and then they go off and hire to you fast and then they come back later and say oh I wish we'd listened but all the things we tell people we tell people the counterintuitive stuff not the obvious stuff and then what counterintuitive means is it sounds wrong and so they go with their gut and do the wrong thing instead and then hopefully catch the mistake in time.” ### [22:52](https://www.youtube.com/watch?v=4WO5kJChg3w&t=1372s) 践行“做无法规模化的事”(Do Things that Don't Scale) Geoff 将话题引向了 Paul 最著名的文章之一《做无法规模化的事》(Do Things that Don't Scale)。绝大多数技术出身的创始人创立公司后,第一反应通常是:“好,我现在要增长了,我要写一大堆自动化增长工具和规模化软件。”然而 YC 给出的教条却截然相反——在早期必须用一种工匠式的、极其费力且纯手工的方式去伺候客户。创始人内心深处往往会打退堂鼓,觉得“这种笨办法根本不可能维持到我们变成巨头的那一天”,但核心正在于:如果不肯做这些看似无法规模化的苦活累活,公司就根本活不到做大的那一天,而且创业初期本来就一无所有、无可失去,更重要的是,你能从中获得巨大的认知输入。 Paul 笑着说自己现在“已经退休了”,但 YC 传授的很多大道理,其实都是当年自己创办 Viaweb(早期在线网店生成工具)时误打误撞踩出来的。当时他们以为自己在做一件非常蹩脚、非常不体面的蠢事,后来才发现那是完全正确的路径。当年他们去找潜在客户推销软件:“你们想用我们这个简单好用的在线建站工具吗?”对方干脆利落地拒绝:“不想。”团队接着问:“但你们确实想要一个网店,对吧?”对方回答:“是的。”于是 Paul 他们提出折中方案:“那如果我们亲自用这套软件帮你们把网店建好,白送给你们运营,这样行吗?”客户这才答应。为了搞懂这帮商户,他们甚至加入了 Direct Marketing Association(直邮营销协会,缩写 DMA),订阅了市面上能找到的每一本商品邮购目录(Catalog),把办公室的书架塞得满满当当。Geoff 也回忆起自己在早期开发 RocketMail 时的尴尬经历,当时根本没有成熟的广告投放系统(Ad Server),完全是由他写了个简陋的脚本,人工手动把广告往系统里硬塞。 Paul 进一步分享了这种“手工建站”给产品开发带来的意想不到的奇效。当时他在前端一边替客户搭建网店,一边发现自己的软件用起来别扭至极。因为他自己就是写代码的人,于是他立刻切到后台修改软件,随手在 Unix 终端敲一个 `mv` 命令(后来打趣纠正说应该是 `cp`,毕竟还要留备份)直接将新代码推上线,然后切回前台继续帮客户做网站。这种在实战中直接被狗粮噎到的经历,以极高的迭代速度将软件打磨得无比好用。 > Paul Graham:“What doing things that don't scale means specifically is doing things in a sort of handmade artisanal painstaking way that you feel like yeah it would be great if you could do things that way forever but you and you're in the back of your mind you think to yourself well there's no way we can keep doing this and become giant right and what do things that don't scale means is do those things early on anyway because you know if you don't do them you'll never be big and you've got nothing to lose and also you learn a lot from it.” ```mermaid flowchart TD accTitle: Manual Feedback Loop vs Premature Scaling accDescr: 对比早期手工服务获取反馈的高速闭环与过早自动化的错误路径 subgraph Recommended["正确路径:做无法规模化的事"] A["主动寻找极早期客户"] --> B["纯手工/工匠式为客户交付服务"] B --> C["创始人切身遭遇软件缺陷与业务细节"] C --> D["现场修改代码并即时热更新部署"] D --> E["深刻理解真实需求并完善产品"] E --> A end subgraph Trap["创始人直觉陷阱:过早规模化"] F["构想庞大的自动化系统"] --> G["耗费数月开发无人使用的增长软件"] G --> H["基于错误假设脱离真实用户"] end ``` ### [27:57](https://www.youtube.com/watch?v=4WO5kJChg3w&t=1677s) 寻找合伙人与单人创始人的心智挑战 关于组建团队,Paul 强调选择合伙人的底线是寻找那些能力顶尖且无论如何都绝对值得信任的人。Geoff 提到 Startup School 很多学员目前都是独立单人创始人(Sole Founder),并询问为什么一个人创业会如此艰难。Paul 一语道破,单人创始人最致命的软肋在于士气(Morale)。创业过程中有上百万个理由证明你手头做的事情根本行不通——更可怕的是,在大多数情况下这些悲观判断在客观上是完全正确的。如果有多个合伙人,在低谷期大家还能互相打气支撑,而一个人独撑时,根本没有人能拉你一把。Geoff 深有感触地承认自己在 1995 年创业时就是单人创始人,每天都在焦虑与怀疑中煎熬,Paul 随即打趣道:“难怪你的头发比我白得多!” 谈到创始人的精神状态,两人回忆起早期常常挂在嘴边的一句口头禅:“创始人只有两个选择:要么退出,要么发财(Quit or get rich)。”或者说“要么死掉,要么暴富(Die or get rich)”。初创企业的大致走向几乎都是非生即死,而所谓的“发财”也有不同形态:既可以是做成一家拥有二三十名员工、自己掌握话语权的健康中小企业,也可以是像 Airbnb 那样颠覆整个行业的超级巨头。虽然前者对风险投资机构来说算不上暴利退出,但对创始人个人的生活而言已经是极其成功的结果。 > Paul Graham:“Being a sole founder is hard like it's hard because there's a million reasons why what you're doing isn't going to work and mostly you're right so it's easy to convince yourself.” ### [29:44](https://www.youtube.com/watch?v=4WO5kJChg3w&t=1784s) 指数增长的算术题:从微小基数起步 面对在 Startup School 中为公司方向和未来感到迷茫的创业者,Geoff 和 Paul 拆解了 YC 最推崇的核心准则:“找用户聊,写代码(Talk to users and write code)。”表面上看,创始人亲自下场挨个找用户深度沟通,本身就是一件极度无法规模化的事情,但这恰恰强迫创始人去接触最真实的业务事实。 很多人因为早期的微小数字而不敢动手,Paul 则拆解了这背后的数学逻辑:在刚起步时,你可能只有 10 个客户;如果设定每周 10% 的野心增长目标,下一周其实只需要再挖掘 1 个新客户就能达标;再下一周你面对 11 个客户,也只需要拿下 1.1 个客户(本质上还是 1 个人)。只要每周能通过纯手工、笨拙的地推把这 1 个人拉进来,就能保持住稳定的增长率。而恒定的周增长率对应的就是复利指数增长,一旦增长率健康,起步基数再小也完全无所谓,因为指数级曲线很快就会自己把绝对体量做大。 - **早期的手动增长节奏**: - 第 1 周:10 位客户 $\rightarrow$ 需新增 1 位客户(达到 10% 增长) - 第 2 周:11 位客户 $\rightarrow$ 需新增 1.1 位客户(约 1 位) - 核心逻辑:依靠完全不具备规模化可能的人工拜访和强行推销,即可撑起早期的指数级增长曲线。 ### [31:13](https://www.youtube.com/watch?v=4WO5kJChg3w&t=1873s) 击垮初创企业的是内部执行,而非竞争对手 针对许多创业者整日疑神疑鬼、过度担忧竞品威胁的心态,Paul 驳斥了这种误区。他指出,YC 已经投资了超过 1,900 家创业公司,拥有全行业最大的样本数据库。在这一千九百多家企业里,真正被竞争对手直接打死的案例,加起来恐怕“还不到一家(One, more than one out of 1900)”。绝大多数企业的暴毙,根本原因只有一个:创始人自身拙劣糟糕的执行力(Poor execution)。 为了形象地消除大家对竞品的非理性恐慌,Paul 打了一个精妙的比喻:初创企业对抗竞争对手的天然屏障,其实和小型民用飞机在云层中穿行时防止相撞的机制是一模一样的。像塞斯纳(Cessna)这样的小型螺旋桨飞机,仪表盘里根本没有防撞雷达,飞行员一头扎进厚厚的云海里也完全看不见外部视野,但它们几乎从不在云里发生空中相撞。原因无他:**天空本身足够广阔(Space is large)**。初创公司所处的新兴市场空间极其辽阔,根本轮不到竞品来挤死你,所有的杞人忧天都只是创始人逃避抓好自身产品执行的借口,这也是创业者必须跨越的另一道反直觉认知门槛。 > Paul Graham:“I tell startups that basically you have the same protection against competitors that's that light aircraft have against crashing into other light aircraft when flying through clouds. You know what the protection is? Space is large.” ### [32:13](https://www.youtube.com/watch?v=4WO5kJChg3w&t=1933s) 面对竞争与创业成功的核心要素:坚韧胜过聪明 Paul Graham 谈到创业者常常会陷入恐慌并向他求助,因为他们发现自己的赛道里突然冒出了一家一模一样的新公司。PG 用了一个生动的比喻来打消这种顾虑:这就像你在跑百米赛跑,跑道旁边突然多出一条跑道和一个对手,这时你应该怎么做?答案很简单——全力以赴往前跑,如果对手确实比你强,他们会赢;如果不是,你就会赢。在现场提醒大家静音手机之后,Geoff Ralston 将话题引向投资人和创业者都在琢磨的根本问题:究竟是什么让初创公司取得成功? PG 强调,一切必须始于一个强大的创始团队,而且最好不是单打独斗。他坦言自己绝不可能独自创业,因为过程太痛苦、太孤独,他需要像 Robert Morris 和 Trevor Blackwell 这样的合伙人互相支撑。两人深入剖析了为什么合伙人之间必须非常了解彼此:创业环境会带来极大的压力,任何潜在的动摇、不忠或不靠谱都会被放大并暴露无遗,这“就像婚姻一样,甚至比婚姻更难”。 谈到创始人特质时,PG 指出给投资人的选人标准和给创业者的建议是两码事。告诉创业者“要变聪明”毫无意义,而且“聪明”并没有想象中那么关键,“坚韧”(Determination)才是重中之重。他设想了一个坐标系: - 如果一个智商 100 分、坚韧度 100 分的人逐渐失去坚韧,很快就会沦为一个“毫无作为的聪明人”。 - 相反,如果一个人极度坚韧,即使不断抽离其智力,最终他可能还是会靠买下一堆出租车牌照(Taxi Medallions)或者做垃圾清运生意成为富豪。 - 假如在抽走智力的同时再剥离道德,PG 调侃道:“那样你就会得到那个人……他甚至能当上总统”(暗指唐纳德·特朗普)。 > Paul Graham:“It doesn't take very long before you have this sort of ineffectual but brilliant person, whereas if you take someone who's like super super determined and you start taking away smartness bit by bit, I mean eventually you get to some guy who owns a lot of taxi medallions, but he's still rich.”(不用多久,你就会得到一个毫无作为但聪明绝顶的人;相反,如果你拿一个极度坚韧的人,把他的聪明一点点抽走,最终你可能会得到一个拥有大量出租车牌照的家伙,但他依然是个富翁。) --- ### [36:37](https://www.youtube.com/watch?v=4WO5kJChg3w&t=2197s) 产品演化路径:天才直觉还是倾听用户 关于团队能力,Geoff Ralston 指出,一个团队里其实只需要一个人具备极强的坚韧度即可,但前提是合伙人之间有足够深的羁绊,能够把另一方硬拉着往前走(正如 PG 和 Robert 之间那样)。Ralston 进而提出除了智力和坚韧之外的第三个维度:团队中必须有人具备某种创造力或“导航”能力,因为创始团队最初的想法注定会很烂,唯有靠持续的判断力才能让它变得不那么烂。 PG 对这种“创造力”给出了不同的解构:创业者其实不需要有多么天马行空的创造力,只要足够在乎用户,像科学家追求真理一样紧跟用户的需求,在增长压力的驱使下,优秀的产品想法自然会通过“进化”被筛选出来。Ralston 总结说,这无非两种路径:要么像史蒂夫·乔布斯(Steve Jobs)那样凭直觉洞察需求,要么具备与用户沟通并理解其潜台词的能力。PG 则风趣地补充,乔布斯其实也是在满足用户,只不过那个“用户”恰好就是他自己——“因为我不想再要耳机孔了,所以所有人都不准有耳机孔”,乔布斯只是幸运在自己的个人偏好足够广泛,且他本身就生活在未来;但乔布斯除了看《纽约时报》外并不真正喜欢互联网,因此在某些互联网产品上也曾看走眼。 随后两人聊到乔布斯的为人。Ralston 曾在被苹果收购后工作过数月并与乔布斯打过几次交道,直言他“与众不同”。PG 坦言,YC 大概不会投资刚起步时的乔布斯,因为早期的乔布斯是个彻头彻尾的混蛋(asshole),而 YC 极为推崇“做个好人”(Be Good)的准则(即所谓的“Ronco 原则”),当时性格尖锐苛刻的乔布斯恐怕无法通过这道品行筛选。 > Paul Graham:“Actually you might not have to be that creative; if you care enough about users, you can just follow what will make users happy the way a scientist follows the truth, and eventually, without much thinking on your part, the need to grow will give you this product idea that's actually the product that's the result of evolution.”(其实你可能不需要那么有创造力;如果你足够在乎用户,只要像科学家探寻真理那样去追寻能让用户满意的东西,最终即使你没费太多心思构想,增长的需求也会催生出这个产品想法,而这个产品正是进化的产物。) --- ### [40:27](https://www.youtube.com/watch?v=4WO5kJChg3w&t=2427s) 创业者最容易犯的致命错误:闭门造车与拖延发布 在进入现场观众提问环节前,Ralston 问了最后一个关键问题:在场的创业者们最容易在哪些地方栽跟头?PG 直言不讳地指出,虽然明知道讲了大家可能也不会听,但绝大多数人都会犯同一个错误——**对用户关注太少**。 创业者最常陷入的误区是:在脑海中凭空编造出一个构想,并冠之以“远景”(Vision)的美名,然后独自躲在咖啡馆里苦思冥想,闭门造车做出一个复杂的庞然大物。他们之所以不去找用户聊,本质是因为害怕做销售,因为销售既繁琐又痛苦,而且用户很可能会说“不”。PG 强调,更好的做法是找到任何一个有明确痛点的人,哪怕痛点很小,只要对方愿意付钱让你帮忙解决,就先去解决它,然后再寻找更多同类客户;最理想的状况莫过于你自己就是那个遇到痛点的人。 创业者拖延上线的根源在于恐惧:因为害怕把粗糙不完整的东西展示出来而感到尴尬,不敢面对现实的打击。当用户直白地指出你的产品有多垃圾时,那种体验是令人感到羞辱和挫败的,但这恰恰是改进产品的唯一路径。 Ralston 深有感触地回忆,里德·霍夫曼(Reid Hoffman)曾有名言:“如果你没有对你推出的第一版产品感到难堪,那说明你上线太晚了。”Ralston 分享了自己当年创办教育科技加速器 Imagine K12 时的亲身经历:当时是二月份,他们计划做夏季批次,团队还在按部就班地策划 PR 方案、完善软件,打算再等六个星期才正式发布。当他向 PG 汇报时,PG 直接反问:“为什么不现在就发布?”被当头棒喝的 Ralston 团队随后在短短一周内迅速上线。他借此告诫所有人:创业者最容易犯的错误就是顾及面子、拖延等待,不敢尽早将半成品推向真实世界。 ```mermaid flowchart TD accTitle: 创业认知陷阱与正确路径对比 accDescr: 对比闭门造车的错误开发循环与紧贴用户迭代的正确路径 subgraph Trap["致命误区:躲避现实"] A["脑中构想所谓'远景'<br/>(Vision)"] --> B["在咖啡馆闭门造车<br/>不愿做销售/怕被拒绝"] B --> C["因害怕尴尬拖延上线<br/>推迟面对真实反馈"] end subgraph RealPath["正确路径:直面用户"] D["找到有痛点的真实用户<br/>(最好自己就是用户)"] --> E["极速交付极简解决方案<br/>收取报酬"] E --> F["忍受被批'产品垃圾'的羞辱<br/>根据真实反馈快速演进"] F --> D end ``` > Paul Graham:“What you will get wrong is that you will not pay enough attention to users. You will make up some idea in your own head that you will call your vision, and then you will spend a lot of time thinking about your vision in a cafe by yourself and build some elaborate thing without going and talking to users.”(你们会犯的错误是,你们不会对用户给予足够的关注。你们会在自己脑海里编造出一些想法并称之为自己的‘远景’,然后一个人坐在咖啡馆里花大把时间思考这个远景,不去和用户沟通就去构建一个复杂的东西。) ### [43:22](https://www.youtube.com/watch?v=4WO5kJChg3w&t=2602s) YC 的极简启动与“做无法规模化的事” Paul Graham 回顾了 Y Combinator 的创立历程,透露团队在产生点子后不到一周内就正式上线了 YC。当时的“上线”极其简陋,仅仅是在网上挂了一个静态网页,没有任何软件系统支持。最早的几个批次里,申请者只需填写一份 ASCII 格式的纯文本表格,并通过电子邮件回复。合伙人们收到邮件后会逐份打印出来,在办公室里围坐传阅,像老师批改试卷一样在纸页顶端打分,最后根据分数对这叠纸质材料进行排序与筛选。 这种纯手工流程正是 Paul Graham 所倡导的“做无法规模化的事(do things that don't scale)”的典型案例。面对如今每期数以千计的申请,这种手工打分方式显然行不通,YC 后来开发了大量专属软件来支撑这一流程。Paul Graham 强调,软件应当是在你真正搞清楚自己需要构建什么系统之后再去开发的,过早追求自动化和规模化毫无意义。随后,主持人 Geoff Ralston 提议结束关于 YC 早期历史的叙述,将时间交给现场观众提问,以免视频时间过长。 ### [45:14](https://www.youtube.com/watch?v=4WO5kJChg3w&t=2714s) 联合创始人选择、承诺度失衡与解雇退出 现场观众首先问及合伙人关系风险:选择朋友作为联合创始人是否会危及友谊,还是宁可去大街上拉一个陌生人以保全朋友关系?Paul Graham 认为因创业而失去朋友的风险并没有想象中那么大,相比之下,招募不了解的陌生人却可能彻底毁掉公司。 随后有观众提出一个关键问题:当合伙人之间的投入度(Commitment Level)出现严重分歧,甚至必须解雇联合创始人时该怎么办?Paul Graham 分享了他的核心权衡法则: > “The way you deal with different commitment levels is you ask yourself, would I rather have 30% of this person or a hundred percent of some other person?” 他以自己的搭档举例称,在创立 Viaweb 时,他宁愿要 Robert Morris(知名计算机科学家、Viaweb 联合创始人)大脑智力的 10%,也不愿要几乎任何其他人的 100%,因此选择非常简单。至于在 YC 如何具体处理“解雇合伙人”这种棘手乱局,Paul Graham 幽默地表示:“你直接去找 Carolyn Levy(YC 合伙人兼资深法务)就好了。”YC 在处理解雇合伙人这类破事上积累了海量经验,甚至在公开演讲中详细指导过合法解约流程。此外,防患于未然的关键在于股权设计:联合创始人的股权应当大致均等,但最好不要绝对对半平分;例如保持 51% 对 49% 的轻微倾斜,便能在发生不可调和的分歧时有效避免公司陷入僵局(deadlock)。 ### [47:23](https://www.youtube.com/watch?v=4WO5kJChg3w&t=2843s) 私人测试与公开发布、ICO 泡沫与融资陷阱 关于产品“发布(Launch)”的严格定义,一位观众询问向少数人开放的私密公测(Private Beta)算不算正式发布。Paul Graham 明确表示认可:即便是面向几个人的封闭测试,也远比整天坐在咖啡馆里空想点子要好得多,因为它已经极大程度接近真正的完整发布。 紧接着,现场有人问及当时风靡的加密货币与 ICO(首次代币发行)融资潮。Paul Graham 坦言自己对该领域并不十分了解,但承认市场上漂浮着巨额加密资金,初创公司若能拿到钱往往不会拒绝。然而,他和 Geoff Ralston 都对募集过多资金表达了强烈警惕: - **过度稀释**:拿了远超实际业务所需资金的创始人,往往平白出让了过多股权。 - **重力效应**:资金趴在账上会产生一种“重力”,诱使团队胡乱挥霍、做出愚蠢决策。很多通过 ICO 或向大型 LP 融资数亿甚至上百亿美元的公司,在仅有一个模糊点子时就盲目疯狂扩张人员,最终难以长成真正的健康企业。Paul Graham 特别列举了 Magic Leap 的案例:该公司累计筹集了约 23 亿美元巨资,但最终拿出的实际产品却微乎其微。 ```mermaid flowchart LR accTitle: 巨额过量融资的负向循环 accDescr: 展示初创公司在过早融取超额资金后所面临的股权稀释与盲目扩张风险。 subgraph 融资表象 A["早期凭概念/ICO获取巨资"] end subgraph 衍生风险 B["股权遭非必要稀释"] C["资金产生支出重力诱惑"] end subgraph 业务后果 D["人员臃肿与非必要招聘"] E["产品停滞与公司破产"] end A --> B A --> C C --> D D --> E ``` ### [49:41](https://www.youtube.com/watch?v=4WO5kJChg3w&t=2981s) 用户访谈精髓:挖掘未被表达的本质需求 在回答关于“如何做好一次优秀的用户访谈”时,Paul Graham 阐释了深度挖掘用户心理的核心技巧:访谈的关键不仅是听用户抱怨什么地方出了问题,而是要发现他们真实生活中究竟缺失了什么。 用户在访谈中给出的答案往往只是真实问题的一个表层子集。Paul Graham 以电子邮件为例进行剖析:如果用户告诉你“我急需一个将邮件标记为未读(mark as unread)的功能”,你不能直接按字面去加功能。因为需要“标记未读”恰恰证明收件箱的使用方式被扭曲了——用户实际上是在把收件箱当成“待办清单(To-do list)”来使,他们标记未读只是为了防止该事项从任务列表中滑走。做访谈时,创始人必须由表及里: 1. 询问用户当前在做什么、有什么想做却做不到的事; 2. 抽丝剥茧探寻他们未曾明说的深层本质诉求; 3. 提出假设性场景验证方案:“如果能这样操作,你觉得如何?” ### [51:26](https://www.youtube.com/watch?v=4WO5kJChg3w&t=3086s) 效用量子:以极简价值界定发布时机 面对“如何承受过早发布一个粗糙差劲(shitty)产品的财务风险”这一疑虑,Paul Graham 直言:发布过早的风险远远低于发布过迟的风险。他提出了一个衡量发布的法则——“效用量子(Quantum of Utility)”: > “Launch as soon as you have a quantum of utility, which means as soon as there's one person in the world who is glad that you launched because now they can do something that they couldn't do.” 只要世界上能有一个人因为该产品上线而感到高兴、能够完成以前无法实现的事情,产品就达到了“效用量子”,应当立刻发布;反之,若上线后全天下没有任何一个人会因此收益或满意,才说明产品尚未准备好。Geoff Ralston 补充了 Paul Buchheit(Gmail 创始人兼 YC 合伙人)的名言:如果你能找到 10 个疯狂热爱你产品的人,哪怕世界上其他人完全不在乎,这也已经是一个非常理想的开端。 ### [53:00](https://www.youtube.com/watch?v=4WO5kJChg3w&t=3180s) “需求”与“欲望”的博弈及创始人基因 针对“做人们需要(Need)的产品,还是做人们想要(Want)的产品”这一经典矛盾,Paul Graham 指出商业的底层逻辑是做人们愿意主动选择使用或掏钱购买的东西。他举了一个尖锐的反例:从生理需求来看人类“需要”健康食品,但从真实消费欲望来看大众真正掏钱买的却是“垃圾食品”。 创业者若固执地只盯着道德层面的“需要”,极其容易陷入自负的救世主情结: > “Be real careful about picking need, you know, or you'll go out and you know your goal will be to cleanse the world of sin or something like that.” 很多时候,创始人所谓的“他们需要什么”,本质上不过是创始人“一厢情愿认为他们需要什么”,进而演变成用自己的价值观去强行净化世界的狂妄。 当被问及如果面对一个痛点能想出多个解决方案该怎么办时,Paul Graham 建议不用纠结,迅速挑选那个能以最快速度获得真实用户使用的方案即可。至于何为优秀的“创始人基因(Founder DNA)”,Paul Graham 认为这往往是由正面特质与负面特质共同交织而成的综合体:正面特质包括顽强的决心(determination)和尝试新事物的意愿;但某些看似负面的特质——例如对在既有体制下受人管辖感到极度排斥、格格不入——同样是驱动一个人成为创始人的深层力量。 ### [55:58](https://www.youtube.com/watch?v=4WO5kJChg3w&t=3358s) 大公司经历对创业者的潜在伤害 Paul Graham 继续深入探讨在大公司长期任职对创业心智的影响。他直言不讳地指出,如果某人在大公司待了整整二十年,除非是因为工作签证等身不由己的客观限制,否则这个人大概率不适合做创始人。因为真正具备优秀创始人特质的人,从性格本能上就根本无法在大公司的体制里忍受二十年之久。Y Combinator 在多年的投资孵化中观察到一个明确的规律:某些特定大公司出来的校友往往表现为糟糕的创始人,其根本原因在于,任何有潜力成为顶尖创始人的人,都无法在那样的公司文化里长期忍受下去。 > Paul Graham 直言:“Because if you were the kind of person that would make a good founder, you wouldn't be able to stand working for a large company for twenty years.”(因为如果你是那种能成为优秀创始人的人,你根本无法忍受在大公司工作二十年。) ### [56:32](https://www.youtube.com/watch?v=4WO5kJChg3w&t=3392s) 初创期产品定价策略与早期客户的价值 现场观众随后提出关于初创产品如何定价的问题。Paul Graham 建议创始人不要在起步阶段过度纠结定价,凭直觉去猜一个大致合理的价格即可。如果你对自己所从事的业务有基本了解,往往能猜出大概该收多少钱。若想更严谨一些,可以去找潜在用户交流,尤其是身边的“温和用户”——那些既是真实使用者又是朋友或家人的群体,直接坦诚地问他们究竟愿意为此付多少钱。更重要的是,定价随时都可以调整:如果降价,没有任何客户会抱怨;如果要提价,只需对老用户实行“祖父条款”(保留原有价格优惠)。在业务保持指数级增长的前提下,早期老用户在整体用户盘子中只占极小比例,因此没有人会感到不满。 Geoff Ralston 补充了从客户获取维度的思考:创业之初最急需的是客户,创始人必须选定一个能切实招揽到付费客户的定价,因为早期客户所能提供的教训与反馈无比珍贵。Paul Graham 完全赞同这一点,强调最初阶段的核心是追求增长,初期的第一批付费客户带来的不仅是资金支持,更重要的是他们会教会创始人如何打磨产品。 > Paul Graham 总结道:“The first customers don't just give you money, they teach you.”(最初的客户带给你的不仅仅是钱,他们教会你如何做产品。) - 猜测定价:对行业有认知时,初步直觉往往足够准确,无需过度分析。 - 市场测试:询问亲友类种子用户真实付款意愿以校验价格。 - 动态调整:降价皆大欢喜;提价则对早期用户实行祖父条款(Grandfathering),老用户成本在指数增长下可忽略不计。 - 早期核心目标:通过合理定价换取客户增长与深度反馈,让客户指导产品迭代。 ### [58:05](https://www.youtube.com/watch?v=4WO5kJChg3w&t=3485s) 如何寻找天使投资人与创业的重心错位 现场观众 Karen(来自 Chat Goose)提问:在没有过往背书或基础目标的情况下,与天使投资人打交道并找到他们的核心建议是什么。Paul Graham 借此纠正了一个常见的创业误区:在当天的对话中他们完全没聊融资,那是因为创始人把过多精力花在思考融资上是极其高估且危险的,融资不该占据创始人的主要心智。 谈及如何寻找天使投资人,Paul 打趣说自己其实最不擅长回答这个问题,因为 YC 本身就像一台将天使投资人源源不断输送给入选项目的“分流机器”,问他如何冷启动找投资人,就像向飞行员请教如何在地面徒步追踪一样隔行如隔山。但他随后给出了极具操作性的真知灼见:天使投资人本身也在四处寻找项目,但最高效的对接方式绝不是盲目参加创业活动,而是去找那些已经在初创公司工作的人,请他们将你引荐给他们背后的天使投资人。 > Paul Graham 指出:“Find people who work at startups and ask them to introduce you to their investors; that's the way to do it.”(找到在初创公司工作的人,请他们把你介绍给他们的投资人,这才是正道。) ```mermaid flowchart TD accTitle: 寻找天使投资人的高效路径 accDescr: 对比低效与高效的天使投资人对接方式 subgraph LowEffort["低效路径"] A["盲目跑创业活动"] --> B["接触鱼龙混杂的天使"] end subgraph HighEffort["高效引荐闭环"] C["结识其他初创团队员工"] --> D["获得现有创始人引荐"] D --> E["接触已被验证的天使投资人"] E --> F["争取首位天使注资"] F --> G["由该天使引荐其圈内投资人网络"] end ``` ### [59:50](https://www.youtube.com/watch?v=4WO5kJChg3w&t=3590s) 拒绝过早优化人生:为什么不该鼓励高中生创业 最后一个问题来自观众提问:YC 是否正在考虑投资高中生创业者。Paul Graham 明确表示,尽管自己已经不再代表 YC 发声,但他由衷希望 YC 别这么做,因为鼓励高中生去创业是一件“糟糕且残酷的事”(an evil thing to do)。虽然很多高中生确实有能力做出成功的公司,但“能做到”绝不等于“应该做”。一旦创办了一家成功的公司,一个人无忧无虑、自由探索的青春时代就彻底终结了。YC 偶尔资助极少数高中生,仅仅是因为那些人已经自行全速运转起来,而非 YC 主动去鼓动。 Geoff Ralston 探讨了当前硅谷一种忽视大学学位的风潮——因为编程水平高就早早离开学校全职工作或创业。Geoff 认为在高中和大学阶段,年轻人应当探索各种可能性,而不是过早选定一条路跑到底。在 18 到 22 岁之间,人在心智和人文修养上会经历极其关键的成长,过早投身职场并不利于心智健全。Paul Graham 深表赞同,他形象地比喻称,创办一家初创公司就像是“抓住了龙的尾巴”,一旦成功,它就会拽着你身不由己地飞奔,因此必须极其慎重地选择在人生的哪个阶段开启这场冒险。对二十岁出头的年轻人来说,无论是在大学里还是在社会上,多去尝试、折腾不同事物才是最宝贵的成长。 > Paul Graham 留下了意味深长的告诫:“Starting a startup is like catching a dragon by the tail; if it works, be careful at what point in your life you do that.”(创办初创公司就像抓住了龙的尾巴;一旦它成了,你必须极其小心自己是在人生的哪一个阶段做这件事的。) ## Notable quotes > [56:32](https://www.youtube.com/watch?v=4WO5kJChg3w&t=3392s) The first customers don't just give you money, they teach you. — Paul Graham > [59:50](https://www.youtube.com/watch?v=4WO5kJChg3w&t=3590s) Starting a startup is like catching a dragon by the tail; if it works, be careful at what point in your life you do that. — Paul Graham > [55:58](https://www.youtube.com/watch?v=4WO5kJChg3w&t=3358s) Because if you were the kind of person that would make a good founder, you wouldn't be able to stand working for a large company for twenty years. — Paul Graham > [58:05](https://www.youtube.com/watch?v=4WO5kJChg3w&t=3485s) Find people who work at startups and ask them to introduce you to their investors; that's the way to do it. — Paul Graham > [51:26](https://www.youtube.com/watch?v=4WO5kJChg3w&t=3086s) Launch as soon as you have a quantum of utility, which means as soon as there's one person in the world who is glad that you launched because now they can do something that they couldn't do. — Paul Graham > [45:14](https://www.youtube.com/watch?v=4WO5kJChg3w&t=2714s) The way you deal with different commitment levels is you ask yourself, would I rather have 30% of this person or a hundred percent of some other person? — Paul Graham > [27:57](https://www.youtube.com/watch?v=4WO5kJChg3w&t=1677s) Being a sole founder is hard like it's hard because there's a million reasons why what you're doing isn't going to work and mostly you're right so it's easy to convince yourself. — Paul Graham > [05:07](https://www.youtube.com/watch?v=4WO5kJChg3w&t=307s) 我一直很讨厌人们把创业点子描绘成灯泡,因为这不仅是能想象到最陈词滥调的隐喻,而且还是错的;你并不是突然冒出这样一个想法,然后就去把它实现。 — Paul Graham ## Mentioned Paul Graham, Geoff Ralston, Robert Morris, Trevor Blackwell, Paul Buchheit, Jessica Livingston, Carolyn Levy, Kate Quarto, Steve Jobs, Mark Zuckerberg, Reid Hoffman, Donald Trump, Karen, Y Combinator, Viaweb, Yahoo, Yahoo Mail, RocketMail, Gmail, Netscape, Imagine K12, Airbnb, Magic Leap, Chat Goose, Harvard University, Direct Marketing Association (DMA), ARPANET, Morris worm, Computer Fraud and Abuse Act (CFAA), Smalltalk, Unix, Windows ## Video description Geoff Ralston interviews YC founder Paul Graham and draws out startup wisdom. Startup School is YC's free online program for founders. Sign up to access the full curriculum and over $100k in deals! https://www.startupschool.org/ [Source](https://www.youtube.com/watch?v=4WO5kJChg3w)

Source quotes

[56:32] Paul Graham: The first customers don't just give you money, they teach you. [59:50] Paul Graham: Starting a startup is like catching a dragon by the tail; if it works, be careful at what point in your life you do that. [55:58] Paul Graham: Because if you were the kind of person that would make a good founder, you wouldn't be able to stand working for a large company for twenty years. [58:05] Paul Graham: Find people who work at startups and ask them to introduce you to their investors; that's the way to do it. [51:26] Paul Graham: Launch as soon as you have a quantum of utility, which means as soon as there's one person in the world who is glad that you launched because now they can do something that they couldn't do. [45:14] Paul Graham: The way you deal with different commitment levels is you ask yourself, would I rather have 30% of this person or a hundred percent of some other person? [27:57] Paul Graham: Being a sole founder is hard like it's hard because there's a million reasons why what you're doing isn't going to work and mostly you're right so it's easy to convince yourself. [5:07] Paul Graham: 我一直很讨厌人们把创业点子描绘成灯泡,因为这不仅是能想象到最陈词滥调的隐喻,而且还是错的;你并不是突然冒出这样一个想法,然后就去把它实现。

Source quotes

[20:01] Paul Graham: Intelligent people can judge other intelligent people, but trustworthy people cannot judge other trustworthy people. In fact, trustworthy people are often fooled by untrustworthy people. [56:50] Paul Graham: the first customers don't just give you money, they teach you. [60:05] Paul Graham: There are plenty of high school students who could start successful startups, but they shouldn't. [31:00] Paul Graham: What makes companies fail most of the time is poor execution by the founders, right?

Original transcript

[0:00] well thank you for coming this morning [0:02] we are trying something a little bit [0:06] different this startup school year we [0:09] are not just having our weekly to [0:14] lectures but we are having some [0:16] conversations with notable people and I [0:20] couldn't be happier to have one of the [0:22] most notable startup people here he'll [0:27] get embarrassed when I say anything [0:29] complimentary so I'll try to avoid it [0:31] Paul Graham my friend and the the [0:34] founder of Y Combinator back in 2005 and [0:39] we're just going to talk and hopefully [0:42] it won't be boring Paul yes Jeff so you [0:49] and I got to know each other [0:50] strangely at a it was kind of a start-up [0:53] at the time Yahoo back in the late 90s [0:57] 98 yeah guys know he wrote Yahoo Mail [1:00] some of it yeah [1:03] Y Combinator has the people who wrote [1:05] Yahoo Mail and Gmail that is weird right [1:08] Paul Buchheit who who actually has more [1:11] of a claim on actually writing Gmail [1:16] than I do have a claim on writing Yahoo [1:18] I wrote I wrote some important parts of [1:20] Yahoo Mail but Paul was kind of by [1:24] himself doing G almost and we had we [1:27] were a little more intentional with [1:29] yahoo mail and had had a team creating [1:32] something called rocket mail but it is a [1:33] little weird that both of us ended up at [1:38] YC years later uh but Paul was at Yahoo [1:43] I was at Yahoo because we created [1:45] something called rocket mail and we were [1:47] purchased in 97 but a Paul's company was [1:49] bought in 98 and so how can you you had [1:55] this weird idea for a product for [1:58] something you thought people would would [2:01] want in in the mid-90s which had to do [2:05] with like SAS before SAS was a thing how [2:08] did you come up with this idea for for [2:10] via web the company that Yahoo bought [2:12] okay so [2:13] what we made was something that is now [2:15] called a web app I believe at the time I [2:20] was the first one and that's why the [2:22] company was called via web because it [2:23] worked [2:24] via the web and the way I remember very [2:29] vividly we thought back then everybody [2:32] thought that writing software was [2:33] identical with writing software that ran [2:36] on the client and we're still for those [2:39] of you who remember the mid-90s the [2:41] client meant Windows right and like we [2:44] knew how to write software for UNIX and [2:46] we liked UNIX we did not know how to [2:49] write software for our windows but we [2:51] knew enough to know that we did not want [2:54] to learn and so we were really really [2:59] highly motivated to figure out how to [3:03] write software without having to write [3:05] software to run on Windows and so we [3:08] thought to ourselves well maybe well you [3:10] know the way I first thought of it [3:11] actually was that you would have this [3:13] you would have it was an online store [3:15] builder right and I thought that you [3:19] could you could send it updates by email [3:21] that was I thought you can send it [3:24] updates by email right um and it would [3:27] change your website and then I remember [3:30] thinking well if you Coster us for [3:32] shopping carts or whatever if you can [3:35] use SMTP why not HTTP to update your [3:41] website whoa you could cut the software [3:44] could run on the server and you could [3:46] control it by clicking on links in the [3:49] browser would that even work right but I [3:52] remember I was like sleeping on a [3:53] mattress on the floor in Roberts spare [3:56] bedroom and I remember I sat up in bed [3:58] when I thought of this like like the [4:00] letter L right it was actually like one [4:03] of those scenes in a movie I'm like oh [4:04] my god we could avoid having to write [4:06] software on Windows at all [4:09] we never at that point we were never [4:11] thinking about the benefits of web apps [4:13] which are great as it turned out we were [4:17] just thinking we could like actually do [4:19] this without ever having to learn [4:21] pointing windows you did yeah at ER that [4:23] like you could deploy then without [4:25] having to ship software did none of that [4:27] avoiding windows we could actually write [4:30] thank-you gates never have to learn [4:32] windows because like the Netscape people [4:35] had already gone through the pain of [4:37] making Netscape work on Windows [4:39] hey just like that was like a hole onto [4:42] Windows you know and people could get [4:44] through the hole and click on links in [4:46] the browser and control the software and [4:47] so we immediately we weren't even sure [4:49] this would work because it was so weird [4:52] but we immediately sat down and tried to [4:54] write this really really clunky website [4:58] builder that worked by clicking on links [5:00] it was terrible but it did actually work [5:02] it could make a website and I'm like [5:04] holy [ __ ] this actually works that's [5:07] weird that like an innovative idea like [5:10] that just sort of comes out of no I mean [5:13] it scene doesn't seem innovative now [5:14] because all websites work that way but [5:16] the first one like that's that's going [5:20] from 0 to 1 how do you like it's very [5:22] common happen right very common for [5:24] ideas in retrospect they see him obvious [5:27] and you and Matt you sort of historians [5:29] who weren't there [5:30] sort of straighten out all the kinks in [5:32] the development and it just seems like [5:34] oh they had this you know it's like this [5:36] idea I always hate it when people [5:38] represent startup ideas as light bulbs [5:40] you know because as well as being the [5:42] most cliched metaphor imaginable it's [5:45] also false you don't just like have this [5:47] idea and then realize it right no it's [5:51] more like you have this sort of inkling [5:52] that something you could do something [5:54] that somebody else hasn't done before [5:55] and it's probably a bad idea [5:58] but you're too lazy to learn Windows and [6:00] so you want to do it that way right um [6:02] and so or like who would or like Zuck [6:06] starting Facebook you know just like [6:08] let's see what happens right the way [6:11] implausible if this would ever be a [6:12] startup which is good for you all [6:16] hopefully some of your ideas seem really [6:17] implausible right I love it when ideas [6:21] seem implausible in the right way over [6:23] the years I mean I already had just from [6:26] being a hacker as sort of a good nose [6:28] for this sort of thing but it has become [6:30] refined over all these years of dealing [6:33] with startups and when when people have [6:35] I was talking to some people yesterday [6:38] and they were talking about two possible [6:40] things they could [6:41] and one of them seemed so it seemed like [6:45] naughty not like it was it was it was [6:48] sort of maltreating anyone it was just [6:51] sort of taking advantage of something [6:53] that seems like it shouldn't even be [6:55] possible right like like making this [6:58] software run on the server and just like [7:00] never making software that seemed to the [7:02] users to run on their computer but [7:04] actually was just talking to them [7:05] through the browser that kind of [7:06] naughtiness and then I said like pick [7:08] that one because it seems it seems so [7:10] outrageous it seems so hilarious it [7:13] seems like there's all these ways we [7:16] have talking about what's a good idea [7:17] and when you try to match up ideas with [7:20] them it's always sort of a complicated [7:22] you know it's like is this idea naughty [7:24] or is it is it is it is it like not [7:27] quite intuitive or not so javea and it's [7:30] really always hard to to take any [7:33] particular idea and say is that the one [7:35] was potential well you can't tell in [7:37] fact that's another thing um it's not [7:41] just that the outcomes of startups are [7:45] hard to predict I think to some degree [7:47] they're actually indeterminate there's a [7:49] huge amount of luck involved you know [7:51] and so I think even if even if Y [7:55] Combinator were as good at picking [7:58] startup so you could possibly get I mean [8:01] in fact you have like 150 startups per [8:03] batch of which maybe 5 will become giant [8:05] or something like that [8:06] hopefully high that would be good yeah [8:08] well depends on your definition of giant [8:10] right it's a power-law distribution [8:12] we're like if for some definitions of [8:14] giant one of it one is taking any [8:16] batches will think if five or any [8:18] definition of giant yeah we'll be happy [8:20] so talking about I like oh yeah the [8:26] indeterminacy of yes even if you were [8:29] able to pick perfectly that doesn't mean [8:31] you could get the batches down to only [8:33] five startups you probably have to pick [8:35] twenty I think even if you were perfect [8:38] so it just it's just it's hot it's hard [8:41] like it's hard to know there's this [8:43] there's a strange mix of extraordinary [8:45] hard work an idea that actually has [8:49] something to it but is not obvious it's [8:52] hard for founders to know yeah you don't [8:53] know yourselves [8:54] you don't know yourselves I mean I mean [8:58] you don't know comma yourselves not that [9:00] you don't know yourself so that it's [9:01] also true so and that's why it's good to [9:06] be a hacker because if you're some [9:08] business person you know and you think I [9:11] am going to work on business [9:13] opportunities right well I don't know if [9:15] this is a business opportunity so I'm [9:17] not gonna work on it um whereas someone [9:19] who's a hacker who's just doing things [9:20] for the fun of it or because they don't [9:22] like Windows yeah laziness to this is [9:29] actually in some cases really helpful at [9:31] least some kinds of some kinds of later [9:34] I'm a little scared about this meme [9:36] escaping into the wild right [9:38] can't you just see well yeah you just [9:40] see it's it's truly they said laziness [9:42] is good he said from the sofa as he ate [9:44] another doughnut you know it would be [9:48] better if people thought laziness wasn't [9:50] good because the glaze enos the kind of [9:52] the people to you that's good they do [9:53] and they would do anyway even if they [9:55] thought it's weird yeah well using [9:58] laziness not in the normal sense of [9:59] laziness right because if you're late [10:01] there's there's no such thing as a lazy [10:03] founder that it builds a big company [10:05] there's but but a certain sort of it's [10:09] sort of a reticence to do something for [10:11] some reason I'm calling it lazy [10:12] weightings not really it seemed like [10:14] sort of slaps it makes you it you know [10:17] if you have a natural hatred for [10:19] gratuitous slap slaps like then what [10:23] that that produces elegant solutions so [10:26] so in 1995 ish I was like trying every [10:30] single idea I could possibly try to [10:32] start some internet business and I was [10:34] doing it all by myself which was awful [10:37] and and what I didn't know how to do was [10:40] to find people to do it with and I kind [10:43] of ran into a bunch of people and I had [10:45] no clue whether they would be good [10:46] people to start companies with and I was [10:51] thinking about your experience you said [10:52] you were like sleeping on Roberts well [10:54] you started you started via web with two [10:56] fascinating people Robert Maxwell and [11:00] trevor Blackwell who later robert morris [11:02] robert morrison and trevor blackwell [11:03] robert maxwell [11:05] Morrison Trevor Blackwell and that's a [11:08] that was a weird mix of names anyway um [11:11] how did you pick them as co-founders how [11:15] did that happen and and when did you [11:16] decide they would be good co-founders [11:18] were they good co-founders um alright so [11:22] yeah right [11:23] they're extremely worked they were [11:25] extremely truculent co-founders who were [11:27] very good at programming but I remember [11:30] Robert was like not into the whole [11:32] startup thing the entire way like [11:35] whenever he was on the board and [11:36] whenever we got and whenever you get an [11:38] acquisition offer the board has to at [11:40] least consider it right and so we would [11:42] get these crap lowball acquisition [11:44] offers we'll give you like two million [11:46] dollars in our stock right was like yes [11:49] no no Robert would say like we would [11:51] vote on it and Robert would always say [11:53] well you know I have to be honest here [11:54] like this would at least mean we could [11:56] stop working on this thing and so yes I [12:00] would take this deal right I made a deal [12:04] with Robert that if he ever made a [12:05] million dollars out of out of via Web he [12:08] would get an earring Robert it's not the [12:10] kind of guy who would enjoy having an [12:12] earring let me tell you um and so as [12:16] soon as the deal closed me and Trevor [12:18] frog-marched him to the place in Harvard [12:21] Square where people get their things [12:22] pierced never heard this before he got [12:25] him an earring there's photographs on [12:27] the internet if Robert Morris with an [12:28] earring that he didn't keep it when his [12:31] but not for long we should have [12:33] specified that I never thought I never [12:36] thought to specify you know I thought [12:37] you'd actually get the million dollars [12:38] no no I really actually did but I [12:40] thought he would wear it for a bit [12:42] longer [12:42] um when his fiancee saw it she fell on [12:45] the floor why did you choose why did I [12:48] try killing Trayvon ders okay so I chose [12:52] Robert because he was my co-conspirator [12:54] in everything and I don't mean I was [12:57] always I was always the lead and he was [12:59] just the co-conspirator when he did [13:00] things I would be his co-conspirator to [13:02] you so like the internet worm if 19 you [13:05] guys know Robert Morris's is pretty [13:10] famous all on his own [13:11] yeah he invented buffer overflow and I [13:16] remember when he told me about it and I [13:17] said wow what a cool idea she totally [13:19] do that he was the first famous hacker [13:21] who really got in trouble I think yeah [13:23] really in trouble he was the way it's [13:24] true he was the first person to be [13:26] prosecuted under the Computer Fraud and [13:29] Abuse Act of 1986 which so if you're [13:33] looking for a co-founder look at people [13:35] who have been prosecuted because it [13:36] works [13:36] yeah user he is actually a convicted [13:38] felon okay this is another mean we don't [13:43] necessarily want to escape out there [13:44] that convicted felons are what you want [13:46] to look for as co-founders they're [13:48] convicted for that maybe it was funny [13:50] because the FBI like like law [13:52] enforcement kind of does things by the [13:54] book right like imagination is a big [13:58] thing in in like Sherlock Holmes stories [14:01] but not in actual everyday law [14:03] enforcement and so they have these the [14:06] FBI agent told me like they have these [14:08] motive they look for sex drugs money [14:11] revenge right [14:13] and so like Robert did it out of [14:15] curiosity and that's just think it's [14:19] just not on the list hey they really had [14:22] a hard time figuring out what the hell [14:23] was going on I think even within the [14:25] government there were lots of people who [14:27] did never understood what was going on [14:29] so back to Robert and Trevor whoo-hoo oh [14:33] so why did I pick Robert Trevor yeah [14:35] Robert Robert Robert I picked because I [14:40] would I would do everything with him [14:41] right we had all these schemes and so [14:44] you knew you could work with him I mean [14:46] I could work with him when I knew it was [14:47] really good he was a really good [14:48] programmer he could program as fast as [14:50] he could type of course this was in C [14:53] which is a lot of very verbose language [14:56] but but he could program as fast as he [14:59] could type he was amazing he would like [15:01] if he didn't like what the operating [15:02] system would do it he would edit the [15:04] source and recompile it and then it [15:07] would do what he wanted [15:08] so truculence aside he was exceptional [15:10] like when he showed up at Harvard [15:12] undergrads were only allowed to have [15:14] accounts on like the official undergrad [15:17] computing system off in the Science [15:18] Center and there were all these real [15:19] computers in the cs department and let [15:22] aiken lab and so they wouldn't give him [15:25] an account there and so he just walked [15:26] up to you a machine [15:29] you know switched it to single user with [15:32] him as the super user gave [15:33] cellphone account and then and switched [15:35] it back hey it was curious yeah well he [15:39] also wanted to counts on the right [15:41] machines he got kicked this whole thing [15:45] will be about Robert Robert such an [15:46] interesting character I shouldn't talk [15:48] about it may be more interesting than [15:50] anything else we can talk about he got [15:52] kicked out of Harvard as an undergrad [15:54] for reconnecting Harvard to the Internet [15:58] um Harvard Harvard had been one of the [16:02] early internet nodes that's so funny to [16:05] like like get interval for disconnecting [16:08] a school from the internet connecting it [16:10] can happen for connecting a school where [16:14] were we [16:15] well we're still trying to figure out [16:16] why the heck uh [16:20] oh I should tell you though about how we [16:22] tell us about the disconnecting really [16:25] fast no no it's okay so we have all day [16:27] we don't do it no we don't okay how long [16:30] have we have we have enough time we have [16:34] the same watch more or less Robert okay [16:43] it was one of the very early internet [16:46] nodes and by the time Robert arrived in [16:49] as an undergrad the connection had died [16:52] from bit decay that's like no one [16:54] noticed that's how unimportant the [16:57] internet was back then or rather ARPANET [16:59] as it was then called verily an Internet [17:02] right so RT M spent one whole semester [17:04] working on getting Harvard reconnected [17:06] RT M is Roberts yes yes Robert and he [17:09] like didn't do any work for any of his [17:10] classes and he got such bad grades he [17:12] got kicked out for a year so we actually [17:15] used that later as a recruiting [17:16] technique because we knew there because [17:18] there might be other people who got [17:19] kicked out for spending all their time [17:20] on some project and so we actually went [17:23] around Harvard and posted up this poster [17:25] saying did you get kicked out working on [17:28] some project of your own we'd like to [17:29] hire you I think there's probably so we [17:32] got a really grid programmer that way [17:34] um there's probably something made tons [17:36] of money off of options cuz we got [17:37] acquired journey here right and you like [17:40] enjoyed life out of school so much I [17:42] don't think he went back until he was 25 [17:48] so um all right so why did why Trevor [17:52] why Trevor well so you picked Robert [17:54] Robert was what was the guy you did [17:56] everything with and he was great okay so [17:58] after we'd been doing before the wave [18:00] when you picked Robert did you know he [18:02] was gonna be a pain in the ass in so [18:04] many ways as you like or was that a [18:06] surprise to you well I knew he was a [18:08] pain in the ass I didn't know the [18:10] company was gonna be so hard and it [18:12] would bring out so much penis so you [18:14] didn't realize how hard tell you the way [18:17] we got Trevor was very indicative yeah [18:19] so a month in we'd been working on this [18:21] company for a month and Robert rebels he [18:25] says we've been working on this company [18:27] for a whole month and it's still not [18:28] done and I thought hmm maybe we need [18:39] more programmers so so I said all right [18:43] Robert who's the smartest person you [18:45] know in grad school and he said Trevor [18:48] right and I said Trevor right and [18:51] Trevor's one of those people who seems [18:52] of a lot smarter than you seems so but [18:57] it's Trevor is actually super smart and [18:59] so we went and recruited Trevor and he [19:02] said oh okay that's that's a really good [19:05] Trevor but almost not a Canadian Trevor [19:08] has two modes oh okay and oh I'm sorry [19:11] which is what he does when he does [19:14] something that breaks everything which [19:15] was very common very common and so we [19:20] got Trevor I recruited Trevor to work on [19:22] the thing he does nothing for two weeks [19:25] at least as far as I can tell he just [19:26] disappears and then two weeks later he [19:29] says come into my office and he's [19:30] rewritten all our goddamn software in [19:32] small talk typical yes um so I said all [19:39] right Trevor we're not using that but do [19:42] this instead right [19:43] um and so Trevor like Trevor was like [19:46] this super productive hacking monster [19:50] but you didn't know that in advance you [19:54] just trusted Robert when Robert told you [19:57] he was really smart well if Robert said [19:58] he was the smartest he's deaf [19:59] the smartest but there's kind of a deep [20:01] lesson in that and how you how you pick [20:04] whether whether it's employees or [20:05] co-founders it's you find someone you [20:07] trust and then find someone they trust [20:10] yeah although here's an interesting [20:12] point that works better for some [20:15] qualities than others like intelligence [20:17] the intelligent people can judge other [20:19] intelligent people but trustworthy [20:22] people cannot judge other trustworthy [20:24] people in fact trustworthy people are [20:26] often fooled by untrustworthy people so [20:28] like Kate quarto is like our architect [20:30] who did this is like super trustworthy [20:32] but she's always fooled by easily sneaky [20:35] schemers you know who take advantage of [20:37] her so I guess that means you take [20:39] recommendations from people but then you [20:42] have to add your own no no no you can [20:44] totally dress but if Robert says [20:45] someone's smart and I disagree I think I [20:48] must be wrong right yeah but you need to [20:51] just works for some qualities better [20:53] than others let's hold right you want [20:54] them to be trustworthy when they join [20:55] you as a co-founder so you have to add [20:57] that for the trustworthiness yes this [20:59] whole thing of like networking doesn't [21:01] work it doesn't you have to have someone [21:03] you can judge whether people are [21:04] trustworthy which I'm I am not even good [21:07] at I am not good at the person who does [21:09] that for Y Combinator is Jessica the [21:11] social radar the secret power behind [21:14] everything so you did hire people at via [21:17] web - yes what did you learn about [21:19] hiring in your like your first startup [21:22] like so you learned that they they if [21:25] they were getting lousy grades your [21:28] start working on a project that seemed [21:29] good which is which is kind of [21:31] counterintuitive a lot of things we seem [21:33] to do it.why see end up being [21:35] counterintuitive startups in general are [21:37] very very counterintuitive and so that's [21:41] actually why C exists if it was obvious [21:44] what to do and starting a start-up we [21:46] wouldn't why C couldn't really add much [21:48] by teaching people how to do it right [21:50] and so I often say I often in fact [21:54] practically every day if I do office [21:56] hours I'm reminded of this that like [21:58] what Y Combinator does is tell founders [22:00] things that they ignore right so we tell [22:04] people don't hire to you fast and then [22:07] they go off and hire to you fast and [22:08] then they come back later and say oh I [22:10] wish we'd listened but [22:12] all the things we tell people we tell [22:15] people the counterintuitive stuff not [22:16] the obvious stuff and then what [22:18] counterintuitive means is it sounds [22:21] wrong and so they go with their gut and [22:23] do the wrong thing instead and then [22:26] hopefully catch the mistake in time why [22:30] is it that startups are so [22:31] counterintuitive you know that would be [22:34] if that would be very much writing an [22:36] essay about that would be worth writing [22:37] an essay about why startups are so [22:39] counterintuitive I don't know I don't [22:41] know I don't know it's I could come up [22:45] with some theories but I have a feeling [22:47] the answer is so interestingly [22:48] complicated that would be unlikely to [22:50] come and it's really just we were just [22:52] talking about one of the things that [22:53] that you you did write an essay about [22:55] which is somewhat counterintuitive when [22:57] you start a startup and you're like okay [22:59] now I'm gonna grow and then you write a [23:01] whole bunch of stuff but you've already [23:03] software that helps you grow and and [23:05] you're at a whole si says don't do that [23:07] do things that don't scale in the [23:10] beginning yeah do things that don't [23:12] scale because growth is maybe you can [23:16] start by saying what it means to do [23:17] things that don't scale because I'm [23:18] afraid the best thing you did not [23:20] already I'm sure you've all read all as [23:22] well as I say but this is a this is [23:24] actually very important because most of [23:26] you all have early startups and when you [23:29] do an early startup it's become our [23:31] mantra YC and I've seen it again and [23:34] again you should not try to do too much [23:36] in the beginning you should do things [23:37] that don't scale what doing things that [23:39] don't scale means specifically is doing [23:42] things in a sort of handmade artisanal [23:46] painstaking way that you feel like yeah [23:50] it would be great if you could do things [23:52] that way forever but you and you're in [23:54] the back of your mind you think to [23:55] yourself well there's no way we can keep [23:57] doing this and become giant right and [23:58] what do things that don't scale means is [24:01] do those things early on anyway because [24:05] you know if you don't do them you'll [24:07] never be big and you've got nothing to [24:09] lose and also you learn a lot from it [24:12] you learn a lot and so I discovered a [24:15] lot of this things that we teach [24:18] startups at Y Combinator or you teach [24:21] startups the Y Combinator I'm retired I [24:23] don't know if you know that [24:25] but a lot of things you guys teach [24:26] startups is are things that I hit myself [24:31] and didn't realize that they were [24:33] actually common startup lessons so one [24:36] of them is doing things very manually [24:39] for your early customers like it's so [24:41] important to get early customers that if [24:43] you have to do a ton of manual stuff [24:44] that's ok you'll learn a lot from it did [24:47] you guys do manual stuff oh yeah well [24:49] totally and we thought oh we're doing it [24:52] wrong this is so lame and in fact it was [24:55] exactly the right thing [24:56] we made an online store builder you [24:59] could build a store on the internet and [25:00] sell stuff and we would go to would be [25:05] would be customers and say would you [25:08] like to use our easy online store [25:10] builder and they would say no and we [25:15] would say but you want an online store [25:16] right and they would say yeah and and [25:19] they would say well what if we use we [25:21] would say what if we used our software [25:23] for you to make an online store and then [25:25] you could have it would that be good and [25:27] they'd say all right and so we'd like we [25:29] can't get anyone to use our software but [25:31] at least they're willing to let us use [25:32] it for them and it seemed it seemed so [25:37] lame I learned so much [ __ ] about like [25:41] direct marketing as it turns out it's [25:43] called we were members of the DMA the [25:45] Direct Marketing Association that's what [25:47] you know in every business card carrying [25:49] member the DMA were we were in every [25:53] business they have a name for the [25:54] business that's not the name Outsiders [25:56] call it like fast food no no no they [25:58] don't call it that they call it fast [26:00] casual within the industry right and in [26:03] in the catalog business that used to [26:05] call the direct marketing industry right [26:07] um so that's what the dma meant back in [26:10] those days the catalog business we [26:12] signed up for every catalog you know his [26:15] catalogs you get in the mail we would [26:16] just like write a wide right and ask for [26:18] more well you had this like bookshelf [26:20] full of every catalog ever yeah it seems [26:24] like almost like if you were building a [26:26] new search engine and what you ought to [26:27] do is have a have your box out there and [26:29] then just take all the searches manually [26:32] and like get results and throw them out [26:34] there and see what see what happens I'm [26:35] trying to think what we did for mail [26:36] that was manual in the beginning we we [26:39] sort of a manual ad server like we [26:42] didn't really have ad serving technology [26:43] we just throw at like I wrote it so it [26:46] wasn't really good and and we would just [26:50] throw them in there that there's a deep [26:52] lesson there for four for four people [26:54] though like what happens if you think [26:57] you know the solution and you build lots [26:59] of stuff for it you're going to be wrong [27:01] because you just don't know and having [27:03] to use our software myself made it much [27:06] better because I would be using our [27:07] software to make someone's website right [27:10] and I was also the guy who wrote the [27:12] site builder and so I would be using and [27:14] think to myself this is inconvenient [27:16] it's like going in the middle of [27:19] building their site I would change the [27:20] software and I mean ship as in like MV [27:26] and like that's like that's the great [27:28] thing about server based software ship [27:30] is the UNIX MV command so well know CP I [27:36] would want to keep a copy but but I [27:43] would like change the software in the [27:45] middle of using it and then go back to [27:47] working on their website and boy did [27:49] that make that that made the software [27:50] much better that I had to use it yeah so [27:57] um so picking co-founders you want to [28:04] pick the best people who you can somehow [28:05] believe are trustworthy [28:07] it's probably helpful for a lot of [28:08] people I think a lot of people taking [28:09] the class or sole founders now yeah why [28:12] is it that that sole founders that being [28:16] a sole founder is so difficult Wow um [28:19] there's so many different reasons like I [28:24] think the hardest part is more L there's [28:27] no one there's like if you have multiple [28:29] people they keep one another going when [28:31] things are going badly and there's no [28:33] one to cheer you up [28:34] that's what's hard for me I remember 95 [28:36] I'd be like I know this internet thing [28:38] is gonna be real but damn oh so you were [28:41] sole founder yeah yeah [28:44] that's why his hair is greater than mine [28:47] the yeah like being a sole founders hard [28:51] like it's hard because there's a million [28:52] reasons why what you're doing isn't [28:55] going to work and mostly you're right so [28:59] it's easy to convince yourself to used [29:02] used to say this and I always remember [29:04] to used to say look you have two choices [29:06] as a founder do you remember what you [29:09] would say after that well there's so [29:10] many different cases this versions of [29:12] this what will he would say you could [29:13] either quit or get rich mmm yeah die or [29:16] get rich like the company's a lot of [29:20] versions well that's what happens with [29:22] startups mostly the company either dies [29:24] or it's something succeed you get rich [29:27] and you know getting rich can mean you [29:29] know you have a nice little business [29:31] where you're the boss and you have 20 or [29:32] 50 employees or it could mean your [29:34] Airbnb right they're both good outcomes [29:38] not as good for your investors [29:40] necessarily but for you it really good [29:42] and and doing things that don't scale [29:44] that's hot you know and internalizing [29:46] what that really means I was thinking [29:47] about you know one of the it's the sort [29:49] of things that don't scale we talked [29:51] about at YC all the time we say you're [29:53] supposed to for success you talk to [29:56] users and write code you you talked and [29:59] if you think about it talking to users [30:01] especially as sort of the founder [30:03] doesn't really scale very well but [30:05] that's what it forces you to do if you [30:07] have to do everything it doesn't scale [30:09] it forces you to learn right in the [30:12] beginning you only have ten customers [30:14] you want to grow to 20% you want to go [30:17] 10% next week 10% weeks an ambitious [30:19] goal you only got to get one more [30:21] customer you can go out and do that very [30:22] manually right and then next week you [30:26] have eleven customers you have to get [30:27] 1.1 customers right so this is basically [30:30] one right you just keep going out there [30:32] and doing things manually and as long as [30:34] your growth rate is good it doesn't [30:36] matter how small the number is because a [30:39] grow a constant growth rate means [30:41] exponential growth and that means the [30:44] base number will soon take care of [30:45] itself [30:46] it's kind of thinking about what makes [30:50] companies good what makes companies fail [30:53] and I was thinking about maybe how we [30:55] could talk a little bit about some of [30:56] those those aspects of [31:00] of how people can kind of figure out how [31:02] they're doing here we have thousands of [31:04] companies out in start-up school and [31:06] trying to figure out what to do next and [31:09] whether they're doing the right thing [31:10] and whether they're failing and whether [31:11] they're on the right path [31:13] what makes companies fail most of the [31:16] time is poor execution by the founders [31:18] right um we we often talk to startups [31:23] who are worried about competitors and [31:25] one good event one advantage of why is [31:28] he having funded so many companies you [31:30] have a really large data set and like [31:32] how many companies have been killed by [31:34] competitors one more than one out of [31:38] nineteen hundred right um so I tell [31:43] startups that basically you have the [31:46] same protection against competitors [31:48] that's that light aircraft have against [31:51] crashing into other light aircraft when [31:53] flying through clouds [31:56] you know what the protection is space is [31:59] large hey this little Cessnas don't have [32:03] any radar in them you know you can't see [32:06] in clouds it's this it's it this falls [32:10] under the rubric of counterintuitive [32:12] advice because one of the things that [32:13] happens all the time is people come up [32:16] and say oh my god there's another new [32:18] company what should I you know that's in [32:20] exactly my space what should I do [32:22] right and it's sort of like if you're [32:24] running the hundred meters right and [32:26] suddenly there appears another lane with [32:28] another runner in it what should you do [32:30] you run as fast as you can just like you [32:33] presumably were or hate if they're [32:35] better than you they'll win and if not [32:37] then then you'll win and that's a good [32:42] reminder could everyone please silence [32:43] your phones if you haven't already yeah [32:49] what else like like one of the one of [32:53] the things we do a lot is try to judge [32:55] Wright companies in it founders Nick [32:59] who's gonna succeed and and and you guys [33:04] are doing the same thing except you're [33:06] trying to pick yourselves hopefully what [33:10] what what is it that [33:12] then make startup succeed that makes [33:15] startup succeed well you have to start [33:17] with a good founding team ideally not [33:21] just one person that's my quote you can [33:23] do it with one person well I couldn't I [33:25] couldn't III I ended up I ended up [33:28] having to join other people like I [33:30] actually think oh that's majority that [33:32] was not rock you know I was no way like [33:36] I couldn't do it I'm not built that way [33:38] I think most people aren't built that [33:40] way that's that's my questions about [33:42] Robert and Trevor that you know it's [33:44] just so difficult I would not try and [33:47] start a start-up just with just myself [33:49] as the founder hmm I don't think I could [33:52] do it yeah it's lonely enough anyway [33:54] think you can but I couldn't so um you [33:59] need a good solid founding team who know [34:01] one another well and who can work [34:02] together just like stuff pause they're [34:04] like knowing one another well why does [34:06] that even matter because what happens in [34:12] a startup [34:13] will shake your relationship if there's [34:17] any sort of flakiness or uncertainty or [34:21] disloyalty or whatever like lingering in [34:23] there it will emerge under the stresses [34:25] of a start-up yeah it's like a marriage [34:28] only harder you spend more time with [34:32] that purpose other differences there's [34:33] there's potentially yeah okay so you get [34:42] a good founding team you get someone who [34:46] you can stand stress with so there's two [34:51] categories of stuff there's two [34:53] categories of answers we could give here [34:55] like there's the answer you give to [34:56] investors about how to pick startups and [34:59] there's the and then there's like only a [35:01] subset of that is useful to founders [35:03] right so like if like if you you know [35:06] you could tell investors you want to [35:07] pick smart people right but founders are [35:09] as smart as they are if they party what [35:11] can we tell them get smarter right um [35:13] and actually it turns out it's not that [35:14] important to be smart um it's much much [35:17] more important to be determined if um if [35:20] you imagine if you imagine this [35:22] hypothetical person who's like a hundred [35:26] hundred out of 100 for smart and a [35:27] hundred out of 100 for determination [35:29] right and then you start taking away [35:31] determination you know it doesn't take [35:34] very long before you have this sort of [35:35] ineffectual but brilliant person um [35:38] whereas if you take someone who's like [35:40] super super determined and you start [35:42] taking away smartness bit by bit I mean [35:45] eventually you get to some guy who owns [35:48] a lot of taxi medallions but he's still [35:49] rich right or like a trash hauling [35:56] business or something like that but like [35:58] you can take away a lot of smart yeah [36:02] you take a lot of smart and and add and [36:05] take away a bunch of ethics at the same [36:06] time and then you get that guy right he [36:08] could be President [36:15] yeah I've been thinking about what like [36:18] zoos thought that would Trump would [36:20] actually teach an important lesson yeah [36:21] for startups it's all about [36:23] determination I was think about these [36:25] axes we we think about and those are two [36:28] like of the intelligence axis and the [36:30] determination axis and and obviously if [36:33] you were really intelligent really [36:35] determined that's awesome there's by the [36:37] way only one person has to be super [36:39] determined right right so like you know [36:43] you can have one person who really wants [36:44] to start the one the company and look in [36:46] person [36:46] you and Robin exactly who after a month [36:49] is like what we're still working but [36:51] that depends on this tight bond where [36:53] you can drag that person along with you [36:55] otherwise they'll go away but I was [36:56] thinking there's actually another axis [36:58] which is you have to have the ability [37:00] somewhere on your team to to to project [37:08] to think of but because your idea is [37:09] gonna suck and then it'll suck less and [37:12] less and so you have to have the ability [37:13] to think what where should we like to [37:15] navigate like you have to have some sort [37:17] of creativity that allows you to to to [37:22] like make the right choices and you know [37:25] actually you might not have to be that [37:26] creative if you care enough about users [37:29] you can just follow what what MIT what [37:31] will make users happy the way the way a [37:34] scientist follows the truth and [37:36] eventually without much thinking on your [37:40] the need to grow will give you this [37:42] product idea that's actually the product [37:45] that's the result of evolution so maybe [37:48] you're either sort of Steve Jobs and can [37:51] intuit what customers need or you just [37:54] have to have the skill of actually [37:55] talking to customers and understanding [37:57] what they're saying which isn't always [37:58] obvious you know Steve Jobs his trick [38:00] was he satisfied users to accept he was [38:04] the user it's like I don't want to have [38:06] any phone jack anymore so no more phone [38:09] jacks for anybody right maybe he was [38:11] just lucky that he his his desires were [38:14] generic enough that it was closer [38:15] everybody yeah yeah yeah he was living [38:17] in the future yeah like he didn't really [38:19] like the internet except for reading the [38:21] New York Times so he never really got [38:22] that right hmm interesting [38:27] you work didn't you work you work at [38:29] Apple at one point after you got bought [38:31] did for this it was months what was it [38:33] like what was Steve like could you tell [38:34] from where you were in Apple what Steve [38:36] was like yeah I got to talk to him a few [38:39] times he um he's different tell us tell [38:45] us how are their useful lessons you can [38:48] learn from him or Zia one off I wouldn't [38:54] presume I only met with from a handful [38:57] of times and I wouldn't presume to know [38:58] too much about them yeah you had a lot [39:00] of indirect evidence and stories and [39:02] stuff like that yeah like do you ever [39:04] see founders at YC you think to yourself [39:06] oh this is like Steve Jobs yeah I don't [39:09] think we'd I don't think we'd fun to [39:11] Steve Jobs at YC well that's not good [39:14] yeah and the reason is especially when [39:17] Steve Jobs was starting off he was an [39:19] [ __ ] oh I think actually you would [39:21] find him because Steve Jobs would make [39:23] you find him maybe right maybe we try [39:25] like we try to avoid people who who seem [39:29] like they're [ __ ] and I think like [39:30] and and and like we like you know you [39:33] wrote a whole essay on on being nice [39:35] yeah the Ronco principle right there's a [39:38] couple couples yeah be nice yeah and [39:41] called be good be good right and and I [39:43] don't think he would have passed the [39:45] test especially when he was younger [39:47] which is I worry about that because it's [39:50] true that it's usually good [39:52] to be nice and friendly and benevolent [39:56] he wasn't [39:58] maybe if YC had caught him early we [40:02] could have helped maybe maybe that would [40:04] be buddy maybe that's part of what made [40:06] him successful in the beginning I don't [40:08] know I don't know it worked for Donald [40:10] Trump Donald or did it that's a [40:14] different kind of that example right [40:16] yeah we should know what like in [40:20] business determination matters more but [40:22] like business is not identical with [40:23] startups I want to leave these these [40:27] guys some time to ask questions but I [40:29] want like what are they gonna get wrong [40:33] what what mistakes will these people [40:35] make that maybe maybe hearing them might [40:39] help it probably won't because you won't [40:43] listen but what you will get wrong is [40:47] that you will not pay enough attention [40:49] to users you will have you will make up [40:51] some idea in your own head that you will [40:54] call your vision and then you will spend [40:58] a lot of time thinking about your vision [41:00] in a cafe by yourself and right build [41:05] some elaborate thing without going and [41:07] talking to users because that's doing [41:09] sales which is a pain in the ass and [41:10] they might say no and and you'd be way [41:14] better off finding someone anyone who [41:17] has a problem that they will pay you to [41:20] fix and fixing it and then seeing if you [41:23] can find more people like that best case [41:25] is if you yourself have the problem [41:27] right but like you will not ship fast [41:30] enough because you don't want to face [41:31] the you you're embarrassed to ship [41:34] something unfinished and you don't want [41:37] to face the the the likely feedback it's [41:41] humbling and humiliating when they tell [41:43] you how shitty what you built actually [41:45] is right but that's the only way you get [41:49] it better yeah so you will shrink from [41:52] contact with the real world or contact [41:54] with your your users that's the mistake [41:56] you will make yeah there's a Paul Graham [42:00] ISM in there which is all around [42:01] launching its launching before you're [42:05] ready that some [42:06] tell people the story of its Reid [42:08] Hoffman actually who harped on that one [42:11] early not me he there's I think he said [42:14] if you're not embarrassed what with what [42:16] you launched rather than you launch too [42:18] late I remember when I was I was joining [42:23] Y Combinator and at the same time this [42:25] is not necessarily good idea of [42:26] launching imagine k12 this this EdTech [42:30] version of YC and and I came in to talk [42:33] to Paul and he's like so how's it going [42:35] with imagine k12 because he helped out a [42:38] lot and I said well it was probably [42:40] called something else well no no no [42:42] still it was by then you'd already he [42:45] actually gave us the name of Magic eight [42:46] twelve and and so it was called a magic [42:48] a twelve but it's like when you get a [42:49] launch and I was like well we're going [42:52] on our PR plan and we're finishing the [42:55] software so this was like you know we're [42:57] we're gonna have a summer batch and this [42:59] was probably in February or something [43:01] and and I said so we have like you know [43:03] probably in like six weeks he said one [43:05] he just launched when he just launched [43:07] now and I was like damn he just did it [43:12] to me and we did we launched we launched [43:14] like within a week we launched and so [43:17] that is a mistake you'll make you'll [43:18] wait too long you'll you'll you'll be [43:20] embarrassed you'll [43:22] we launched YC probably in less than a [43:26] week of having the idea of course [43:30] launching it was merely saying was [43:32] merely posting a website and and we [43:36] didn't have we didn't have any software [43:37] in the beginning people we just had this [43:39] ascii form that people would fill out [43:42] and reply to us by email the first [43:45] couple batches the applications were by [43:48] email we would print them out and pass [43:52] them around amongst the partners and [43:55] like we would all right grades on the [43:57] top like we were grading papers and then [44:00] we would sort this heap of papers and [44:02] that was the application press talking [44:03] about doing things that don't scale try [44:06] to do that with thousands of [44:08] applications now it would be harder so [44:09] we have lots of software that does that [44:11] because eventually you scale you know [44:13] eventually you you build software when [44:16] you learn what software you ought to be [44:18] building [44:20] it'd be fun to spend a lot of time more [44:22] time talking about how why she got got [44:25] started but but I think rather than that [44:28] let's some how do you have left we can [44:31] probably go to around 12 and and or all [44:34] videos that get too long or like no one [44:37] wants to watch anyway so so we've [44:40] already been going for about 40 minutes [44:42] or so so let's open it up to any [44:43] questions you guys might have yeah are [45:14] you saying that if you get if you [45:15] recruit your co-founder your friends as [45:18] co-founders you might lose them as [45:19] friends I don't think that's a big [45:22] danger I don't think you have so the [45:24] question was should I have my friends be [45:27] Cole founders and then maybe risk losing [45:29] them as friends or should I just take [45:30] someone off the street where I they're [45:32] not I don't have the risk of losing them [45:34] as friends but I they might break my [45:36] company is that was that your question [45:39] do I get that right I already answered [45:41] it dude come on I just wanted to make [45:43] sure they heard the question too just [45:44] because I repeated the question how do [46:00] you deal with different commitment [46:01] levels of co-founders and if you do have [46:04] to fire a co-founder what should you do [46:06] okay so the way you deal with different [46:08] commitment levels is you ask yourself [46:11] would I rather have 30% of this person [46:16] or a hundred percent of some other [46:17] person and in my case I would rather [46:19] have like 10% of Robert Morris's brain [46:21] than a hundred percent of almost anybody [46:23] else's so is an easy decision [46:26] how do you could fire co-founders in Y [46:29] Combinator the answer is you [46:31] you ask carolyn levy y combinator as [46:37] there's so much experience with dealing [46:39] with crap like firing co-founders and [46:41] like you just go and talk to them and [46:43] they say here you do this and this and [46:45] this right [46:46] and it's probably online too so you [46:48] could google it really is it YC [46:50] published how to follow we've we have [46:53] published we've actually if you look at [46:56] some of the talks Carolyn has given and [46:58] Christie I'm pretty sure they've covered [46:59] that particular issue one way you deal [47:01] with it by the way is making sure that [47:03] someone has a little bit more stock [47:07] perhaps like it's usually better to have [47:09] somewhat equal shares not not but not [47:13] completely equal and if one person has [47:16] 51% the other person has 49% then they [47:19] can you know deadlocked yes so when you [47:23] talk about launch is launching to like [47:25] private bailout a couple of people good [47:27] enough what do you have you just launch [47:28] so what does launch really mean it means [47:31] you have actually okay so the question [47:32] is is launching in a private beta to a [47:36] few people good enough for you to have [47:37] to launch the general public I will take [47:39] launching in just a private beta to a [47:42] couple people because that's closer to [47:44] the that's closer to full launch than [47:46] like just sitting thinking of your idea [47:47] in a cafe next yes [47:54] wouldn't we come out of the currently [47:57] raising in the project maybe a little [48:03] bit rate so basically you asking about I [48:06] SEOs yeah what do you think about I CL [48:08] is Paul I have I haven't I know nothing [48:12] about this world um I've heard there's a [48:15] huge amount of crypto money floating [48:18] around um so like if there's money [48:22] floating around it's often a good idea [48:23] for startups to try and get it beyond [48:28] that I don't know but but I will say [48:30] like one of the things we've seen a lot [48:31] at Y Combinator is it's not always right [48:33] to raise too much money and even if you [48:36] don't it like the IPO thing by [48:38] definition of - it's always wrong yeah [48:40] the the ways a lot of money and the [48:44] thing about there's a couple reasons for [48:45] that one you dilute more than you [48:47] necessarily need to but the other reason [48:49] is that money just sitting there has [48:53] sort of a gravitational it makes you [48:56] suspend it and it makes you do stupid [48:58] things so it's like these companies that [49:00] have raised a billion dollars on icos [49:02] and I don't know if they'll ever have a [49:03] real company where you get like you get [49:06] a bunch of LPS and raise a billion [49:08] dollars and then you just hire so many [49:09] more people than you actually need [49:11] right I know that's the difference when [49:17] I see oh I get it but just having a [49:19] billion dollars when you only barely [49:21] have an idea is not necessarily you know [49:24] magic leap raise 2.3 billion dollars and [49:26] they seem to have almost nothing by the [49:28] way that is the trick for getting your [49:30] question answered I learned that a long [49:32] time ago you raise your hand as your fin [49:35] as people are finishing the preceding [49:37] question and and I see that guy's hand [49:39] over there he knows the trick go ahead [49:41] what is it [49:48] my best tips for a great user interview [49:51] um well you want to figure out but not [49:56] just what they think is wrong but what's [49:57] actually wrong like what's missing in [49:59] their life right so just start talking [50:02] to them like say what would you like to [50:03] do what would you like to be able to do [50:06] that you can't and they might just you [50:08] know they might they'll they'll tend to [50:10] give you an answer that's like a subset [50:12] right um like you know if you were [50:15] asking someone about email they'd like [50:17] to say I like you know I it's really [50:23] important to me to be able to mark [50:24] emails as unread right and like what [50:27] does it mean unread that whole unread [50:29] thing is a sign that the whole inbox is [50:32] being misused it's what's really going [50:33] on is it's a to-do list you know and [50:36] that's why you have to mark items as [50:37] unread so they stay on your to-do list [50:39] um and so you could so you start asking [50:43] them with what's wrong and then you try [50:45] and figure out what they really mean [50:46] what they're really getting at which [50:48] they themselves might not know you know [50:50] and then you start asking them so what [50:53] if you could do such-and-such what if [50:54] you could do such-and-such right so [50:56] start by asking them questions about [50:58] their life and then get hypothetical on [51:00] them okay we should ask someone on this [51:03] side you've taken over so you just keep [51:07] calling them you're doing great [51:08] but you you pick you'll go all right [51:10] right there in the way corner how do you [51:26] justify the financial risk of launching [51:29] a shitty product okay [51:34] so the risk of launching early is not as [51:37] great as the risk of launching late it's [51:39] not like there's only risk on one side [51:41] right there's a risk of launching late [51:43] too so you got to have a rule of thumb [51:45] about when to launch and my rule of [51:47] thumb the way I like I have this phrase [51:53] for it that didn't become as sticky as [51:54] Minimum Viable Product because it [51:56] describes what the Minimum Viable [51:57] Product has [52:00] but it's a quantum of utility right um [52:04] launch as soon as you have a quantum of [52:07] utility which means as soon as you're [52:10] there's one person in the world who is [52:13] glad that you launched because now they [52:14] can do something that they couldn't do [52:16] when there's when you if you don't if [52:18] you have something that if you launched [52:19] it no one would be happy then you're not [52:23] ready to launch right as soon as there's [52:25] at least somebody out there who would [52:27] say oh here's this thing I can use [52:29] because I can do X and before that I [52:31] couldn't do it then you should launch as [52:33] soon as you have a quantum of utility it [52:35] sounds like there's some wolves utility [52:36] function like if it makes too many [52:38] people happy and like one person happy [52:40] in like a hundred really unhappy maybe [52:42] it's not ready but if you you know Pablo [52:45] Kaito he says if you have ten people who [52:47] really love your product that's a good [52:49] place to be yeah all you need is if you [52:51] that's why if there's ten people who are [52:53] super excited [52:54] totally totally launch unlike and nobody [52:57] else cares that is perfectly fine that's [53:00] great okay well the danger of building [53:25] okay so the question is how do you [53:26] decide between building what people need [53:28] and building what people want right well [53:32] the problem is what you really want to [53:34] be doing is build something people will [53:36] choose to use or buy more becoming your [53:39] user or something like that and so [53:41] here's a counter example to the whole [53:44] need versus one thing what people need [53:46] is healthy food what people buy is [53:49] unhealthy food so if you're a business [53:53] which one do you want to do okay I mean [53:56] yeah ideally you want to make healthy [54:00] food that also tastes good right but [54:02] really um you can't you can't push this [54:05] too far [54:06] you can't push this too far I mean I [54:09] myself would not start some company [54:10] making junk food or something like that [54:12] but if you are making food [54:14] don't like or something where need and [54:17] want are very different be real careful [54:19] about picking need you know or you'll go [54:22] out and you know your goal will be to [54:24] cleanse the world of sin or something [54:25] like that it's it's easy to delude [54:28] yourself as a founder to think you're [54:30] like you yeah the other danger is what [54:33] they need is what you think they what [54:35] you what you're is implicitly talking [54:36] about is what you think they need [54:38] cleanse the world of your definition of [54:40] sin right yes yeah normal as a founder [55:02] to be to see multiple different [55:04] solutions yeah sure absolutely you just [55:06] have to pick one pick the one that you [55:09] think could get could get usage quickest [55:16] what's the founder DNA founder DNA [55:21] bothers you mean what makes a what makes [55:26] someone a founder [55:27] yes it choose to be one what makes [55:35] someone a good founder a combination of [55:38] positive and negative things I think [55:40] positive things are things like [55:43] determination and you know willingness [55:46] to try new things but then there may [55:50] also be negative things like if if you [55:54] are I think if you have worked for a [55:58] large company for twenty years you might [56:01] not be a founder unless you were forced [56:03] to for visa reasons because if you were [56:06] the kind of person that would that would [56:07] make a good founder you wouldn't be able [56:08] to stand working for a large company for [56:11] twenty years right and so actually we've [56:17] noticed certain companies where the the [56:20] alumni of these companies tend to make [56:21] bad founders and it's because no one who [56:24] would make a good founder could have [56:25] stood working [56:27] for these companies for very long okay [56:32] maybe we should pick one on this side [56:33] okay what do you what are you price [56:50] during lunch well you can probably guess [56:54] if you know your business you know [56:56] roughly what you should charge so you [56:58] should probably just go with whatever [56:59] you'd guess if you want to be more [57:01] scientific about it you could try [57:02] talking to it talking to some potential [57:05] users most of the time you have some [57:07] sort of tame users who are actual users [57:10] but are also friends of yours or [57:11] something like that or family and you [57:13] can ask them [57:14] tell me honestly like what would you [57:15] actually pay for this right um you can [57:18] always change your prices later though [57:20] if you want to lower your prices no [57:22] one's gonna complain and if you want a [57:24] grant if you want to raise your prices [57:25] you just grandfather your existing users [57:28] which if you have exponential growth [57:30] will always be a tiny subset of your [57:32] total users and then no one will [57:33] complain about that either so don't [57:35] sweat about it too much [57:36] one way I think about that is it just [57:38] seems like in the beginning what you [57:41] need more than anything is customers and [57:43] you want them to pay so you will need to [57:45] pick a price that gets you customers so [57:48] you'll learns because you learned so [57:50] much from those customers and you're [57:52] right [57:53] don't lose don't leave you customer [57:55] price yeah cuz in the beginning you just [57:57] want growth because the customers teach [58:00] you the first customers don't just give [58:03] you money they teach you all right two [58:05] more questions you choose you you pick [58:08] to you okay right up front here angel [58:11] investing so my name is Karen and I'm [58:13] with chat goose which is a chat manager [58:16] so three tips for dealing with and [58:20] finding angel investors if you don't [58:22] have you know the original goals etc [58:24] well we never talked about fundraising [58:26] at all well maybe I'll have to do this [58:27] whole thing again that's good fun [58:30] fundraising as it is it as a as a Nakia [58:33] is the thing to occupy your thoughts as [58:35] a founder is overrated it's better not [58:37] to be spending all your time thinking [58:38] about fundraising we come to it much [58:40] later in the class [58:41] we don't need to all right so the [58:43] question was how to find angel investors [58:46] well that's the part that's the thing [58:49] I'm particularly ill-suited to answering [58:51] that question because Y Combinator is [58:52] like this machine for funneling angel [58:55] investors into all the startups that it [58:57] accepts so like how do you find angel [58:59] investors if you don't it's like asking [59:01] a pilot how to you know walk along and [59:03] track on the ground I know the least [59:07] about that um here's the thing angel [59:11] investors are looking for you [59:12] so get out there go to I don't know well [59:20] there's there's lots of startup events [59:22] the angels are ancient like they're not [59:24] necessarily good angels but angels are [59:26] out there looking and the look the best [59:29] way to actually meet angels is to get [59:32] one to invest in you and then to [59:34] introduce you to people actually I know [59:35] the answer to this I know the answer [59:38] find find people who work at startups [59:41] and ask them to introduce you to their [59:44] investors that's the way to do it that's [59:47] good that's a good answer [59:48] okay last question Paul you get to you [59:50] get to choose maybe from this right [59:51] there is why is he thinking of going [60:05] after high school students to fund well [60:08] I don't know because I don't think on [60:10] behalf of YC anymore but you better not [60:12] be because that would be an evil thing [60:14] to do there at wise high school students [60:17] could there are plenty of high school [60:18] students who could start successful [60:21] startups but they shouldn't just because [60:25] you could start a successful startup [60:26] doesn't mean you should because if you [60:28] start a successful startup like that [60:31] means like the you know the Footloose [60:33] and francy fancy-free days of your life [60:35] are over hey that like you're going for [60:39] that company but we have funded kids in [60:42] high school but only because they're [60:44] already going like like it's that we're [60:47] not encouraging that I agree you think [60:50] to go to high school encourage kids to [60:51] like do this incredibly hard thing [60:54] instead of how [60:55] fun and like like being kids that's [60:57] that's awful I actually think that it's [60:59] MoMA Chur optimization to write what you [61:02] should be doing when you're in high [61:03] school and even college is you should be [61:05] figuring out what the options are [61:07] we're not picking one option and running [61:08] with it right and you know it just turns [61:13] out that usually people who are in [61:16] school and then stop to start companies [61:21] it's like you know there are dropouts [61:24] from Harvard we know the classic [61:26] examples but if you have like if you [61:28] drop out and just go do it and it's [61:30] you're on a path that's one thing but [61:31] most people like they're dabbling and [61:33] they have a fallback and that's not a [61:35] good way to be a startup founder you [61:37] have to be a hundred percent committed [61:39] and so we'll fund people in college [61:41] maybe even high school if they're [61:42] already clearly a 100% committed [61:44] otherwise no whatever Trent I think that [61:47] trend you're talking about is that is [61:49] that you graduate from high school and [61:50] why bother getting a college degree [61:52] because you're already a fantastic [61:53] hacker so I'm going to hire you and and [61:56] if that person wants to enter the [61:57] professional workforce well that that's [61:59] great I don't know I was I don't think I [62:02] would it would have been good for me it [62:03] wouldn't have been good for me either [62:04] but you know like go off and start just [62:06] some startup I just think between 18 and [62:08] 22 you grow a lot as a human being who's [62:12] human and humane and it's not clear what [62:15] what society will turn into if we if all [62:18] those folks enter the workforce it's [62:20] it's good to like mess around and do a [62:22] whole bunch of different things in your [62:24] early 20s if you could have work yeah [62:25] whether it's whether this messing around [62:27] doing a whole bunch of things takes the [62:29] form of college or something else just [62:31] like don't be careful because like [62:34] starting a startup is like catching a [62:36] dragon by the tail if it works it like [62:40] be careful at what point in your life [62:42] you do that Paul thank you very much for [62:46] coming in thank you deaf [62:50] you [62:59] you