Microsoft Pushes Internet Explorer 9 Speed in New TV Campaign

A more beautiful web is... Internet Explorer TV commercial — internetexplorer

internetexplorer

The commercial pairs high-tempo music with one-click site pinning to showcase Internet Explorer 9 as a faster, modern browsing alternative.

AI-assisted summary of A more beautiful web is... Internet Explorer TV commercial — original source. Check the original for full context.

Source published:

Key ideas

  • Microsoft's commercial promotes Internet Explorer 9 under the campaign theme "A more beautiful web is...", directed by Keith Rivers. (0:00)
  • The ad features Alex Clare's dynamic electronic and soulful track "Too Close," pairing introspective lyrics and an energetic bass drop with fast-paced web navigation. (0:00)
  • The campaign showcases Internet Explorer 9's speed and responsiveness, highlighting site pinning that places favorite websites just one click away. (0:00)
  • Audiences are directed to explore modern web design and IE9 features firsthand at beautyoftheweb.com. (0:00)

Detailed notes

## Background Published on YouTube by the official internetexplorer channel on March 5, 2012, this television commercial for Internet Explorer 9 was directed by Keith Rivers. According to the description, the video promotes the 'Beauty of the Web' campaign, inviting viewers to experience a faster, richer web where their favorite websites are just one click away, accompanied by Alex Clare's track 'Too Close.'

## TL;DR The commercial highlights the modern capabilities, speed, and responsiveness of Internet Explorer 9, framing the browser as a gateway to a richer digital experience. Powered by the soulful vocals and electronic beats of Alex Clare's 'Too Close,' the ad uses themes of transition and moving forward to illustrate a break from the past. Throughout the spot, the campaign demonstrates how users can easily pin and access their favorite sites with a single click.

## Atmosphere & style The piece carries an intense, sleek, and forward-charging momentum driven by its dubstep-infused soundtrack. It begins with introspective soul vocals before surging into an explosive, energetic bass drop, giving the browsing experience a feeling of dramatic transformation, modern vibrancy, and cutting-edge power.

## Bulletin - [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) Microsoft's commercial promotes Internet Explorer 9 under the campaign theme "A more beautiful web is...", directed by Keith Rivers. - [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) The ad features Alex Clare's dynamic electronic and soulful track "Too Close," pairing introspective lyrics and an energetic bass drop with fast-paced web navigation. - [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) The campaign showcases Internet Explorer 9's speed and responsiveness, highlighting site pinning that places favorite websites just one click away. - [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) Audiences are directed to explore modern web design and IE9 features firsthand at beautyoftheweb.com.

## Key takeaways - [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) The commercial was directed by filmmaker Keith Rivers as part of the Internet Explorer 9 promotional effort. - [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) Alex Clare's track "Too Close" provides the energetic soundtrack driving the commercial's pacing. - [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) The song's introspective opening lyrics introduce themes of personal conflict, decision-making, and moving forward. - [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) The narrative of the lyrics emphasizes breaking away from the past and confronting an inevitable parting of ways. - [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) The musical arrangement builds toward a powerful electronic bass drop, amplifying the ad's modern feel. - [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) The vocal themes of authenticity and honesty mirror the campaign's bold new presentation of the browser. - [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) The commercial is structured to highlight modern web design, browsing speed, and responsiveness. - [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) Internet Explorer 9 emphasizes ease of access by allowing users to pin their favorite sites for one-click browsing. - [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) The broader campaign frames Internet Explorer 9 around experiencing the full potential of a richer, more beautiful web. - [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) Users are invited to test and experience Internet Explorer 9 directly via the beautyoftheweb.com website.

## Detailed walkthrough ### [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) "Too Close" Soundtrack and the Vision of a More Beautiful Web

The commercial is driven by the dynamic electronic and soulful vocals of Alex Clare's track "Too Close," framing the modern, fast-paced browsing experience of Internet Explorer 9. The vocal track begins introspectively with Clare asking, “Which way is right? Which way is wrong? How do I say that I need to move on?” The lyrics capture a dramatic personal conflict and turning point, setting up the impending momentum of moving forward and breaking away from the past.

As the tempo builds toward its energetic bass drop, the lyrics confront an inevitable separation: “You know we're headed in separate ways And it feels like I am just too close to love you.” The singer acknowledges the futility of holding back honesty, declaring, “There's nothing I can really say I can't lie no more, I can't hide no more Got to be true to myself And it feels like I am Just too close to love you.” The emotional intensity of the song pairs with the campaign's showcase of modern web design, speed, and responsiveness, inviting users to experience how pinning their favorite sites makes a richer web accessible with a single click.

- Featured Song: "Too Close" by Alex Clare - Commercial Director: Keith Rivers - Campaign: Internet Explorer 9 ("A more beautiful web is...") / Beauty of the Web

## Mentioned Internet Explorer 9, Alex Clare, Too Close, Keith Rivers, Beauty of the Web

## Video description A more beautiful web is many things. Internet Explorer wants to help you experience it all. See how the sites you love can be one click away! Commercial by Keith Rivers (http://keithriversfilms.com). Song "Too Close" by Alex Clare (http://www.alexclare.com). Check out Internet Explorer 9 for yourself at http://www.beautyoftheweb.com.

[Source](https://www.youtube.com/watch?v=GFE4rkSaKOY)

中文简报

微软推出新电视广告力推Internet Explorer 9速度 该广告将快节奏音乐与一键网站固定功能相结合，展示Internet Explorer 9作为更快、更现代浏览选择的形象。 该广告突出了Internet Explorer 9的现代化功能、速度与响应能力，将这款浏览器打造为通往更丰富数字体验的门户。在亚历克斯·克莱尔（Alex Clare）演唱的《Too Close》深情嗓音与电子节拍烘托下，广告利用转变与前行的主题，展现了与过去的决裂。整支广告展示了用户如何通过单击轻松固定并访问自己喜爱的网站。 微软在“更美好的网络……”（A more beautiful web is...）宣传主题下推广Internet Explorer 9，广告由基思·里弗斯（Keith Rivers）执导。 (0:00) 广告采用了亚历克斯·克莱尔充满活力的电子与灵魂风格曲目《Too Close》，将内省的歌词与强劲的重低音节奏与快节奏的网页浏览画面巧妙搭配。 (0:00) 该宣传片展示了Internet Explorer 9的速度和响应能力，重点突出了让常用网站只需一键即可直达的网站固定功能。 (0:00) 观众受邀前往beautyoftheweb.com，亲身体验现代网页设计和IE9的各项特性。 (0:00)

Reading summary

Internet Explorer's "A more beautiful web is..." television commercial pairs modern web capabilities with Alex Clare's song "Too Close" to frame Internet Explorer 9 as a fast, forward-looking browsing experience. Soundtrack and Narrative of Moving Forward (0:00) The campaign uses the dynamic electronic and soulful vocals of Alex Clare's track "Too Close" to establish a dramatic turning point. The lyrics—inquiring "Which way is right? Which way is wrong? How do I say that I need to move on?" and building to an energetic bass drop—confront inevitable separation and honesty. This musical progression mirrors a theme of moving forward and breaking away from the past. Showcasing Speed and Web Modernization (0:00) Directed by Keith Rivers as part of the "Beauty of the Web" campaign for Internet Explorer 9, the commercial aligns Clare's music with modern web design, responsiveness, and speed. The visual presentation highlights features such as site pinning, inviting viewers to access richer web content with a single click. The commercial positions Internet Explorer 9 as a break toward a richer, faster web experience, combining emotional musical themes of transition with demonstrations of updated browsing features.

精炼阅读摘要

在由 Keith Rivers 执导的 Internet Explorer 9 商业广告中，微软借助 Alex Clare 的单曲《Too Close》所传递的决裂与前行动力，配合现代网页设计展示，宣传该浏览器在速度与响应性上的重塑。 音乐叙事与摆脱旧模式的隐喻 (0:00) 广告采用 Alex Clare 的歌曲《Too Close》作为核心驱动力，该曲目融合了电子乐与深情的人声表现。歌词以对前路方向的叩问开篇，提出如何表达继续前行的必要性，营造出戏剧性的个人冲突与心理转折点。这种情绪铺垫为短片确立了告别过去、向前迈进的发展势头。 随着旋律走向充满爆发力的重低音节点，歌词直接表达了彼此分道扬镳的必然性，并强调无法继续掩饰、必须忠于自我的决断。广告借由这种告别旧关系的强烈情感张力，隐喻了向现代化、快节奏浏览体验的过渡，强化了摆脱陈旧技术体验的叙事意图。 现代网页体验与固定网站功能 (0:00) 在听觉张力的衬托下，短片重点展示了 Internet Explorer 9 的现代网页设计水准、运行速度以及操作响应性。该广告围绕“更美好的网络”（A more beautiful web is...）与“网络的魅力”（Beauty of the Web）主题展开，试图重塑用户对网络浏览形态的视觉与效率预期。 具体交互层面，广告呈现了将喜爱的网站进行固定的功能，说明用户只需单次点击即可便捷访问更丰富的内容。通过将美观的界面设计与实用的单键直达功能结合，宣传旨在突显现代浏览器能够兼顾视觉表现力与日常操作的高效性。 该广告通过高能量的流行配乐与界面演示塑造了现代化的浏览形象，但作为宣传性质的短片，其主要聚焦于品牌概念重塑与特性展示，并未提供独立的技术评测数据以验证其实际性能。

Detailed notes — zh

## Background 该视频由 YouTube 频道 internetexplorer 于 2012 年 3 月 5 日发布。视频简介说明这是由 Keith Rivers 执导、配乐选用 Alex Clare 歌曲《Too Close》的 Internet Explorer 9 电视广告，旨在向大众展示更加美好的网络体验，并号召用户访问 beautyoftheweb.com 体验一键直达喜爱网站的便捷功能。 ## TL;DR 这支电视广告以“更美好的网络”（A more beautiful web）为核心主题，全片伴随着歌手 Alex Clare 充满爆发力的 Dubstep 风格单曲《Too Close》展开。广告通过展示流畅的视觉效果、高清网页渲染与生动交互，将 Internet Explorer 9 呈现为探索新一代互联网的快捷窗口。歌曲中关于抉择、突破与坚守自我的歌词，也巧妙映衬了告别陈旧技术、拥抱现代网络浏览体验的转变过程。 ## Atmosphere & style 整部广告充满现代感、节奏紧凑且极具视听冲击力。强劲的低音节拍与电子合成器音色迅速调动起情绪，伴随富有决绝与释放感的歌声，营造出一种打破束缚、大步迈向未来的蓬勃张力。观看体验流畅而振奋，令人直观感受到新一代网络技术所带来的生动与绚丽。 ## Bulletin - [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) 微软推出由基思·里弗斯（Keith Rivers）执导的 Internet Explorer 9 电视广告《A more beautiful web is...》，旨在重塑浏览器的现代体验定位。 - [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) 广告采用英国歌手亚历克斯·克莱尔（Alex Clare）的 Dubstep 风格单曲《Too Close》作为配乐，借助激昂节奏强化视觉冲击力。 - [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) 宣传片重点突出了 IE9 呈现的高清网页渲染、流畅动画交互以及一键直达喜爱网站的便捷功能。 - [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) 微软同步上线 beautyoftheweb.com 推广站点，引导用户体验并探索 IE9 带来的全新网络界面。 ## Key takeaways - [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) 广告以“更美好的网络”（A more beautiful web）为核心理念，将浏览器定义为探索现代网络的快捷入口。 - [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) 该电视商业片由导演基思·里弗斯（Keith Rivers）执导制作。 - [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) 全片配乐选用英国歌手亚历克斯·克莱尔（Alex Clare）的热门单曲《Too Close》。 - [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) 《Too Close》融合了强烈的电子合成器音色与低音切分节奏，展现出极富爆发力的 Dubstep 风格。 - [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) 歌曲开篇“Which way is right? Which way is wrong?”等歌词传达出摆脱陈旧束缚、做出抉择的强烈转折感。 - [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) 配乐的情感表达与用户告别陈旧浏览模式、拥抱新一代网络技术的转变过程形成意象呼应。 - [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) 画面紧随音乐节拍展示了快速切换的高清网页渲染效果与流畅的交互动画。 - [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) 广告着重凸显了将用户喜爱的网站整合为一键直达的便捷操作特性。 - [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) 副歌部分释放出坚决的情感张力，为整个商业片定下充满现代感与力量感的视听基调。 - [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) 微软设立专属推广站点 beautyoftheweb.com，供大众亲自检验并体验 Internet Explorer 9 的性能。 ## Detailed walkthrough ### [00:00](https://www.youtube.com/watch?v=GFE4rkSaKOY&t=0s) 微软 IE9 广告原声：Alex Clare 的《Too Close》与更美好的网络体验 在这支由基思·里弗斯（Keith Rivers）执导的微软 Internet Explorer 9 电视广告《A more beautiful web is...》中，全片贯穿着英国歌手亚历克斯·克莱尔（Alex Clare）激昂且富有爆发力的 Dubstep 风格单曲《Too Close》。随着强烈而充满律动感的节拍推进，画面生动展示了现代网络丰富、流畅的视觉效果与交互体验，将浏览器重新定义为探索精彩网络的快捷入口。歌曲开篇带着内心挣扎与决绝的情绪，歌手唱道：“Which way is right? Which way is wrong? How do I say that I need to move on?” 这一段关于抉择与改变的心声，巧妙呼应了用户在面对新一代网络技术时打破陈旧束缚、拥抱全新浏览体验的转折感。 随着旋律进一步高涨，歌曲唱出对坦诚与释放的渴望：“You know we're headed in separate ways / And it feels like I am just too close to love you”。强劲的电子合成器音色与低音切分节奏，与广告中快速切换的高清网页渲染、流畅动画以及一键直达常用网站的特性完美契合。歌词继续倾诉内心的坚持：“I can't lie no more, I can't hide no more / Got to be true to myself / And it feels like I am / Just too close to love you”，以充满力量感的副歌为整个商业片定下极具现代感与冲击力的基调，借此向大众传递 Internet Explorer 9 致力于让网络变得更加绚丽美好的核心主题。 - **商业广告背景**：本片为微软 Internet Explorer 宣传片，旨在展示通过 IE9 体验更加优美、生动的现代网络（A more beautiful web），突出喜爱网站只需一键即可直达的便捷特性。 - **制作与配乐信息**：该广告由导演基思·里弗斯（Keith Rivers）制作，背景音乐选用歌手亚历克斯·克莱尔（Alex Clare）的热门单曲《Too Close》，官方推广网站为 beautyoftheweb.com。 ## Mentioned 微软 (Microsoft), Internet Explorer 9 (IE9), 基思·里弗斯 (Keith Rivers), 亚历克斯·克莱尔 (Alex Clare), 《Too Close》, 《A more beautiful web is...》, beautyoftheweb.com ## Video description A more beautiful web is many things. Internet Explorer wants to help you experience it all. See how the sites you love can be one click away! Commercial by Keith Rivers (http://keithriversfilms.com). Song "Too Close" by Alex Clare (http://www.alexclare.com). Check out Internet Explorer 9 for yourself at http://www.beautyoftheweb.com. [Source](https://www.youtube.com/watch?v=GFE4rkSaKOY)

Original transcript

[0:00] Which way is right? Which way is wrong? How do I say that I need to move on? You know we're headed in separate ways And it feels like I am just too close to love you There's nothing I can't really say I can't lie no more, I can't hide no more Got to be true to myself And it feels like I am Just too close to love you