David Marquet Scraps Orders to Drive USS Santa Fe to Record Navy Score

Inno-Versity Presents: Greatness by David Marquet — Speakers Spotlight

Speakers Spotlight

Pushing decision-making authority down to front-line personnel produces superior operational results because technical information sits with operators rather than central executives.

AI-assisted summary of Inno-Versity Presents: Greatness by David Marquet — original source. Check the original for full context.

Source published:

Key ideas

  • Assigned to the USS Santa Fe with only two weeks of preparation after a year studying a different submarine, David Marquet recognized that a captain lacking ship-specific knowledge paired with an obedient crew was a recipe for catastrophe. (0:19)
  • To break passive compliance, Marquet eliminated routine operational orders and replaced permission-seeking with intent-based language, requiring officers to state 'I intend to' instead of requesting permission. (2:03)
  • Safely transferring control depends entirely on establishing two core pillars: technical competence ('Is it safe?') and organizational clarity ('Is it the right thing to do?'). (4:18)
  • By moving authority to where operational information resides rather than routing data upward to central leadership, the previously dead-last USS Santa Fe achieved the highest inspection score in naval history. (6:16)

Detailed notes

## Background Published on YouTube by Speakers Spotlight on October 15, 2013, this video features retired US Navy Captain David Marquet delivering an Inno-Versity presentation on leadership and innovation. The page description highlights Marquet's turnaround of the nuclear submarine USS Santa Fe from "worst to first" by treating his crew as leaders rather than followers, a method chronicled in his book Turn the Ship Around!.

## TL;DR Faced with captaining the nuclear submarine USS Santa Fe after having trained for an entirely different vessel, David Marquet recognized the peril of leading a crew conditioned to follow orders blindly. To break this dynamic, he vowed to stop issuing routine operational orders, replacing direct instructions with clear intent and shifting the language of his crew from seeking permission to stating their intentions. By anchoring this transfer of control on two pillars—technical competence ("Is it safe?") and organizational clarity ("Is it the right thing to do?")—Marquet pushed decision-making authority directly to where information lived, resulting in record-breaking operational inspections. Ultimately, he argues that true leadership is not measured by individual heroism, but by creating an empowering environment that enables everyone across the organization to achieve greatness.

## Atmosphere & style The presentation carries an engaging, direct, and candid energy, pairing self-deprecating humor about being an operational "dummy" with the grounded gravity of nuclear submarine command. Marquet's delivery is crisp, kinetic, and passionate, eschewing polished corporate jargon in favor of visceral military realities and unvarnished admissions of vulnerability. The narrative moves from the impending dread of catastrophic blind obedience to a sharp, empowering epiphany, leaving the audience with an inspiring yet pragmatically challenging call to overcome their own instincts to control.

## Bulletin - [00:19](https://www.youtube.com/watch?v=psAXMqxwol8&t=19s) Assigned to the USS Santa Fe with only two weeks of preparation after a year studying a different submarine, David Marquet recognized that a captain lacking ship-specific knowledge paired with an obedient crew was a recipe for catastrophe. - [02:03](https://www.youtube.com/watch?v=psAXMqxwol8&t=123s) To break passive compliance, Marquet eliminated routine operational orders and replaced permission-seeking with intent-based language, requiring officers to state 'I intend to' instead of requesting permission. - [04:18](https://www.youtube.com/watch?v=psAXMqxwol8&t=258s) Safely transferring control depends entirely on establishing two core pillars: technical competence ('Is it safe?') and organizational clarity ('Is it the right thing to do?'). - [06:16](https://www.youtube.com/watch?v=psAXMqxwol8&t=376s) By moving authority to where operational information resides rather than routing data upward to central leadership, the previously dead-last USS Santa Fe achieved the highest inspection score in naval history.

## Key takeaways - [00:19](https://www.youtube.com/watch?v=psAXMqxwol8&t=19s) A leader conditioned to issue commands paired with a team conditioned only to obey creates a dangerous dynamic of blind compliance. - [00:19](https://www.youtube.com/watch?v=psAXMqxwol8&t=19s) Traditional command cultures rely on the Hollywood archetype of an omniscient leader barking orders, ignoring front-line realities and limitations. - [02:03](https://www.youtube.com/watch?v=psAXMqxwol8&t=123s) Replacing instructions with intent forces team members to think critically and solve problems rather than waiting to be directed. - [02:03](https://www.youtube.com/watch?v=psAXMqxwol8&t=123s) Marquet retained only one order for himself—the launch of lethal weapons—carrying the moral responsibility personally while delegating all routine evolutions. - [02:03](https://www.youtube.com/watch?v=psAXMqxwol8&t=123s) Transitioning team language from 'Request permission to...' to 'I intend to...' transfers psychological ownership directly to subordinates. - [04:18](https://www.youtube.com/watch?v=psAXMqxwol8&t=258s) Releasing operational control without technical competence causes chaos; leaders must first confirm that teams know how to execute actions safely. - [04:18](https://www.youtube.com/watch?v=psAXMqxwol8&t=258s) Organizational clarity ensures that technically competent actions align directly with the strategic mission and broader organizational goals. - [04:18](https://www.youtube.com/watch?v=psAXMqxwol8&t=258s) When competence and clarity permeate an organization, even entry-level watchstanders adapt their tasks based on high-level operational context without waiting for orders. - [06:16](https://www.youtube.com/watch?v=psAXMqxwol8&t=376s) Traditional top-down structures waste human capital by reducing an entire organization to one primary thinker supported by passive order-followers. - [06:16](https://www.youtube.com/watch?v=psAXMqxwol8&t=376s) High-performing organizations move authority to where information lives rather than channeling information up to where authority sits. - [06:16](https://www.youtube.com/watch?v=psAXMqxwol8&t=376s) Front-line personnel with access to immediate operational information make faster, higher-quality decisions than disconnected senior executives. - [08:12](https://www.youtube.com/watch?v=psAXMqxwol8&t=492s) Surrendering control feels inherently uncomfortable because leaders are culturally and biologically conditioned to seize control and amass followers. - [08:12](https://www.youtube.com/watch?v=psAXMqxwol8&t=492s) Leadership greatness is evaluated not by personal accolades or individual heroics, but by creating an environment where surrounding teams and individuals achieve greatness.

## Detailed walkthrough ### [00:19](https://www.youtube.com/watch?v=psAXMqxwol8&t=19s) The Deadly Combination and the Wardroom Epiphany

David Marquet recounts finding himself in a perilous leadership dilemma: he had spent a full year studying and preparing to captain a different submarine, the USS *Olympia*, but was assigned to the USS *Santa Fe* with only two weeks of preparation. Meanwhile, his crew had been conditioned purely to follow orders without question. As Marquet explains, “I was trained for one submarine, my guys were trained to do what they were told; that's a deadly combination.” Recognizing that blindly following a leader leads organizations directly into disaster, he gathered his officers in the wardroom and openly stated the reality: he had been trained for a completely different ship, yet they were poised to obey whatever nonsense came out of his mouth. The crew already knew it; as Marquet humorously notes, he felt like he had been largely talking to himself anyway.

```mermaid flowchart TD accTitle: The Wardroom Dilemma accDescr: Visualizing the deadlock between standard captain behavior and the reality aboard USS Santa Fe.

subgraph Problem["The Dangerous Default"] A["Captain trained for USS Olympia<br/>(Only 2 weeks on Santa Fe)"] B["Crew trained to obey orders<br/>without question"] A --> C["Deadly combination of blind obedience"] B --> C end

subgraph Solution["The Wardroom Shift"] D["Initial suggestion:<br/>Captain must learn every valve & pipe"] E["Timeline failure:<br/>Takes 1 year; deployment in 6 months"] F["Radical decision:<br/>Captain stops giving orders"] D --> E --> F end

C --> D ```

When discussing solutions, the initial reaction from the crew was that the captain simply needed to get smarter and issue better orders. But mastering miles of valves, pipes, and complex nuclear systems would take at least a year, whereas the ship had to deploy in just six months. The officers arrived at the only logical alternative: pointing at Marquet, they told him that he needed to "shut up." This went against every traditional Hollywood stereotype of naval command, where captains walk around sounding like Russell Crowe—barking commands like *“ahead two-thirds,”* *“dive, make your depth 500 feet,”* *“steady course 255,”* or ordering torpedoes loaded and outer doors opened. Yet Marquet realized they were completely right.

- **Preparation mismatch**: Marquet spent 12 months learning the USS *Olympia*, but had only two weeks on the USS *Santa Fe*. - **Deployment timeline**: The submarine had to deploy in six months, making the "study for a year" option completely unviable. - **The traditional mold**: Nuclear submarine captains are culturally expected to bark continuous operational commands and act as omniscient authorities.

[02:03](https://www.youtube.com/watch?v=psAXMqxwol8&t=123s) Vowing Never to Give Another Order: Replacing Instructions with Intent

Accepting the crew's conclusion, Marquet made a vow never to issue another order aboard the submarine. An outside visitor walking onto the USS *Santa Fe* would have had trouble figuring out who the captain was because he simply was not seen barking instructions. Marquet retained exactly one order for himself: the command to launch a weapon, whether a torpedo or a missile. Because that action would result in taking human lives, he felt a strict moral and ethical obligation to keep the weight of that consequence solely on his own conscience. Outside of that sole exception, he refused to issue authorizations for the long catalog of routine evolutions that Navy rules typically require the captain to sign off on—submerging, getting underway, starting up or shutting down the reactor, connecting or disconnecting shore power, and rigging the ship for dive.

Instead of issuing instructions, Marquet replaced them with "intent." As he summarizes: “If you want your people to think, don't give instructions; give intent.” When officers approached asking what course to steer, rather than giving rudder orders, Marquet asked them what they were trying to accomplish and where the ship needed to be positioned relative to an approaching enemy submarine. The officers then identified the appropriate position, and he told them to proceed. Crucially, the officers stopped asking for permission. Instead of asking *“Captain, request permission to submerge the ship,”* they switched to stating, *“Captain, I intend to submerge the ship.”* Marquet responded with *“Very well,”* shifting the psychological ownership entirely to them. By forcing officers to find the answers rather than relying on him as the "answer man," Marquet freed himself from micromanagement and allowed his crew to take true ownership.

```mermaid flowchart LR accTitle: Intent-Based Command vs Traditional Permission accDescr: Comparison between top-down command and intent-based leadership on the USS Santa Fe.

subgraph Traditional["Traditional Command"] T1["Officer asks permission:<br/>'Request permission to submerge'"] --> T2["Captain issues order:<br/>'Submerge the ship'"] T2 --> T3["Ownership remains with Captain"] end

subgraph IntentBased["Intent-Based Leadership"] I1["Captain provides intent & goal"] --> I2["Officer states intention:<br/>'Captain, I intend to submerge'"] I2 --> I3["Captain validates:<br/>'Very well'"] I3 --> I4["Ownership shifts to crew"] end ```

- **The single retained order**: Marquet reserved only the launch order for lethal weapons (missiles and torpedoes) to bear the moral burden himself. - **Bypassed routine authorizations**: Starting/shutting down reactors, shore power connections, and submerging were delegated away from direct captain orders. - **Language shift**: Replacing *“Request permission to…”* with *“I intend to…”* shifted psychological ownership from the captain to the officers.

[04:18](https://www.youtube.com/watch?v=psAXMqxwol8&t=258s) The Two Pillars of Giving Control: Competence and Clarity

Marquet soon expanded the "I intend to" interaction into an active thinking exercise. Whenever an officer stated an intention to submerge, Marquet asked what the officer thought he was thinking. The officers correctly guessed that the captain was wondering whether it was safe. Marquet challenged them to convince him: the officer would run through the technical checks—confirming all crew members were below deck, hatches were shut, the ship was rigged for dive, bottom sounding depth was verified, and the submarine was within its assigned waters. Later, Marquet added a second inquiry: *“Is it the right thing to do?”* to which the officer would justify the action based on the vessel's broader mission requirements.

```mermaid flowchart TD accTitle: The Two Pillars of Giving Control accDescr: The two core foundations needed to safely transfer control to a team.

P1["Technical Competence<br/>('Is it safe?')"] --> C["GIVING CONTROL"] P2["Organizational Clarity<br/>('Is it the right thing to do?')"] --> C C --> O["Flawless Execution &<br/>Leadership at Every Level"] ```

These two diagnostic questions formed what Marquet terms the foundational pillars for delegating control:

> “These are the two pillars that need to be in place: the technical competence, which is represented by 'is it safe,' and the organizational Clarity, which is represented by 'is it the right thing to do?'”

Once technical competence and organizational clarity are firmly established, leaders can safely release control and be "off to the races." Within 24 hours, the behavioral shift was palpable, and over the next couple of years, it permeated the entire vessel. Officers began thinking like the captain, which caused the enlisted crew beneath them to think like the officers. Down in the engine room, a lower-level watchstander logging lube-oil pump pressures knew the ship's operational context—whether they were close to an adversary and needed to maintain absolute acoustic silence, or whether they had opened the distance, making it safe to change filters and make noise.

- **Pillar 1: Technical Competence**: Verified by the check *“Is it safe?”* ensuring operational and physical readiness before acting. - **Pillar 2: Organizational Clarity**: Verified by the check *“Is it the right thing to do?”* ensuring actions align directly with the strategic mission. - **Watchstander context**: Engine room personnel adjusted acoustic hygiene based on knowing the tactical scenario, rather than waiting for discrete noise-silence orders.

[06:16](https://www.youtube.com/watch?v=psAXMqxwol8&t=376s) "Worst to First": Moving Authority to the Information

A year after beginning this transformation, the USS *Santa Fe* underwent a comprehensive naval operational inspection. The inspection team awarded the crew the highest operational grade they had ever recorded in naval history—surpassing scores across the entire Pacific fleet. Marquet remarks on the paradox: the ship achieved historic excellence despite having a captain who started out as a complete "dummy" on the vessel's specific layout. The difference was systemic: on a conventional submarine, there is one person thinking, one person giving orders, and 134 people waiting to be told what to do.

> “On my submarine, I got 135 thinking, active, passionate, creative, proactive, taking initiative people; it's a tidal wave, you don't stand a chance.”

Marquet translates this experience into a core rule for modern leadership: move the authority to where the information resides, rather than forcing information upward to where authority sits. In business, that means letting software engineers decide when software is ready to ship, or empowering sales representatives to close deals regardless of price thresholds. This does not mean creating chaos with people running in random directions; rather, leaders must create an environment where front-line employees make decisions as if the CEO were standing right behind them. In fact, their decisions will often be superior to the CEO's because front-line workers have direct access to the actual operational information.

```mermaid flowchart LR accTitle: Traditional Information Bottleneck vs Moving Authority accDescr: Comparing routing information up to authority versus pushing authority down to the information.

subgraph Centralized["Traditional Model"] F1["Front-line Information"] -->|"Delay / Distortion"| Exec["Central Authority"] Exec -->|"Orders"| F1 end

subgraph Distributed["Santa Fe Model"] F2["Front-line Information + Authority"] -->|"Instant, Better Decisions"| Action["Flawless Execution"] end ```

- **Inspection record**: The Santa Fe earned the highest score ever seen by the inspection team, not merely for that year or region. - **The manpower math**: 135 proactive, engaged thinkers versus a 1-thinker, 134-follower model. - **Speed of execution**: Pushing authority down eliminates bureaucratic bottlenecks, delays, and employee disenfranchisement.

[08:12](https://www.youtube.com/watch?v=psAXMqxwol8&t=492s) The Discomfort of Leadership and the Definition of Greatness

Marquet acknowledges that while the mechanics of this framework sound simple, implementing it is profoundly difficult because of human conditioning. Leaders are culturally and biologically conditioned to take charge, make things happen, seize control, and attract followers. Reversing this habit feels unnatural:

> “The secret is nothing is—nothing I said is hard; there's nothing hard, the only that's hard is you: it will feel wrong.”

He cautions that anyone undertaking this path will experience moments of failure and frustration, slipping back into old, controlling habits before picking themselves back up to try again. However, true greatness as a leader is not measured by personal accolades, individual heroism, or direct deeds. Rather, true greatness is realized by cultivating an empowering environment that allows the people around you—their teams, their families, their schools, and their broader organizations—to achieve greatness themselves. He concludes with the direct charge: “Go forth and be great.”

- **Conditioning hurdle**: Leaders must overcome the ingrained impulse to take control and gather followers, choosing instead to give control and produce leaders. - **Nonlinear progress**: Transitioning away from top-down command involves backsliding into old patterns before successfully re-engaging intent-based leadership. - **Definition of greatness**: Evaluated by the sustained success and empowerment of the people left behind, not the personal deeds of the person at the top.

## Notable quotes > [02:03](https://www.youtube.com/watch?v=psAXMqxwol8&t=123s) If you want your people to think, don't give instructions; give intent. — David Marquet

## Mentioned David Marquet, USS Olympia, USS Santa Fe, Russell Crowe, Columbia University, Fortune, Turn the Ship Around! How to Create Leadership at Every Level

## Video description David Marquet - Retired US Navy Captain | Expert on Leadership and Innovation

David Marquet single-handedly "turned his ship around" when he became captain of the USS Santa Fe, a nuclear powered submarine which had a crew ranked dead last in retention and operational standings. By treating his crew as leaders, not followers, Marquet's sub went from "worst to first." Marquet addresses audiences who want to create empowering work environments that release the passion, initiative, and intellect of everyone on their team.

Marquet is the author of Turn the Ship Around! How to Create Leadership at Every Level. Fortune magazine called it the "best how-to manual anywhere for managers on delegating, training, and driving flawless execution."

A US Naval Academy graduate, Marquet served in the US submarine force, where he commanded the nuclear-powered fast-attack submarine USS Santa Fe, stationed in Pearl Harbor, Hawaii. The Santa Fe continued to win awards after his departure and promoted a disproportionate number of officers and enlisted men to positions of increased responsibility, including nine subsequent submarine captains. Marquet teaches a graduate level leadership course at Columbia University.

Book David Marquet as a keynote speaker for your next event by contacting: request@speakers.ca

[Source](https://www.youtube.com/watch?v=psAXMqxwol8)

中文简报

大卫·马尔凯摒弃传统命令机制,带领“圣达菲号”潜艇创下海军历史最高考评分数 将决策权下放至一线人员能够带来更出色的执行成效,因为一线操作人员比核心高管掌握着更充分的技术信息。 在接受了针对另一艘截然不同型号潜艇的训练后,大卫·马尔凯临危受命担任核潜艇“圣达菲号”的艇长。他意识到,领导一支习惯盲从命令的艇员队伍潜藏着巨大危险。为打破这种被动局面,他誓言停止下达常规操作指令,转而用明确的意图替代直接指示,并促使艇员的沟通方式从“请求许可”转变为“陈述意图”。马尔凯将这种控制权的下放牢牢建立在两大支柱之上——即技术能力(“这安全吗?”)与组织清晰度(“这样做正确吗?”),从而把决策权直接推至信息所在之处,最终在作战检查中创下了历史最高成绩。他最终提出,真正的领导力并非取决于个人英雄主义,而是取决于能否营造一个赋能环境,让组织内的每个人都能成就卓越。 在花了一年时间学习另一艘潜艇后,大卫·马尔凯仅有两周时间准备便被调往“圣达菲号”,他意识到,一位缺乏特定舰艇专业知识的艇长加上一群盲从的艇员,无异于一场灾难的导火索。 (0:19) 为打破被动服从,马尔凯取消了常规操作指令,并用基于意图的表述取代请求许可,要求军官们必须陈述“我打算……”而不是请求批准。 (2:03) 安全移交控制权完全取决于确立两大核心支柱:技术能力(“这安全吗?”)与组织清晰度(“这样做正确吗?”)。 (4:18) 通过将决策权推至掌握操作信息的一线人员、而非将数据层层上报给中心领导层,曾经表现垫底的“圣达菲号”最终获得了海军历史上最高的检查考评分数。 (6:16)

Source quotes

[2:03] David Marquet: If you want your people to think, don't give instructions; give intent.

Original transcript

[0:19] I was trained for one submarine my guys [0:21] were trained to do what they were told [0:22] that's a deadly combination we all know [0:25] organizations where where people just [0:26] follow the leader into disastrous [0:29] situations [0:31] so I got my guys together and I said hey [0:32] we got a problem [0:35] here I was trained for another submarine [0:37] you're trained of do whatever nonsense [0:39] comes out of my [0:40] mouth that's right Captain I mean they [0:42] knew they already knew I was pretty much [0:45] talking to [0:47] myself so I said what are we going to do [0:49] what are we going to do guys and we [0:50] talked about it okay what I really [0:51] wanted to do was get ready for the [0:53] inspection but we were sitting in the [0:54] wardro we spent a couple hours we were [0:55] talking about it and we came up with all [0:57] these different things and well you [0:59] Catherine you just you got to be smarter [1:00] you got to give better orders it's like [1:03] well how am I going to learn a whole [1:04] nuclear summary miles of VES and pipes [1:06] me I spent a year learning Olympia two [1:08] weeks over here how's I mean so okay so [1:11] in a year we'll be [1:13] safe that's not going to work we had to [1:15] deploy the submarine in six [1:18] months [1:22] um so we talked about it and they said [1:25] okay there's only one logical solution [1:26] we figured it [1:28] out you they're pointing at me you shut [1:33] up what do you mean that's not what [1:36] captains do that's not what captains of [1:38] nuclear submarines do they walk around [1:41] they give orders they sound like Russell [1:44] Crow head two3 di make it up 500 feet hm [1:47] left 15 degrees WEA steady course 255 [1:50] loow Torpedoes and tubes 1 two three and [1:52] four flood down open Out of Doors right [1:59] and I thought about it and you know what [2:02] they're [2:03] right so at that point I vowed never to [2:07] give another [2:08] order and if you came down on my [2:10] submarine it have been very confusing [2:13] because you couldn't have [2:15] pointed it would have been hard to say [2:17] well who who's the captain here because [2:19] you wouldn't have seen me giving [2:22] orders I did retain one order the final [2:25] order to launch a weapon a torpedo or a [2:28] missile [2:30] I I kept with me because I felt that [2:34] that was since that was going to result [2:36] in the deaths of other human [2:38] beings that I didn't want that on [2:40] anyone's conscience but but mine that [2:42] was my moral and ethical responsibility [2:46] but even though everything else in the [2:47] Navy there's long lists of things that [2:49] says the captain has to authorize [2:52] Captain should authorize you got a [2:53] couple nukes in your group they'll tell [2:54] you it's true Captain Au submerge the [2:56] ship get underway start off the reactor [2:58] shut down the reactor connect the shore [2:59] power divorce from Shore power on and on [3:01] break rig for dive on and on and on [3:03] pages of these things I just refuse to [3:06] give those orders what we replaced it [3:08] with was intent instead of giving [3:11] instructions if you want your people to [3:13] think don't give instructions give [3:14] intent so they would come hey uh what do [3:17] you want me to do well uh left full [3:20] ruter steady course 255 no I say what [3:23] what what are we trying to accomplish [3:25] here today well we're trying to get in [3:26] position so that when the enemy [3:27] submarine comes through okay so where do [3:29] you think we should position position [3:30] the ship uh I maybe over here good idea [3:33] go [3:34] there you give intent to them and they [3:37] give intent to you so my officer stopped [3:39] requesting permission and every other [3:41] submarine Captain request permission to [3:43] submerge the ship submerge the ship [3:45] submer ship by on Santa Fe is Captain I [3:48] intend to submerge the ship very well [3:51] and they did it and it might seem like [3:53] it's a very small Nuance change of [3:56] language but it was hugely power ful [4:00] because the psychological ownership now [4:01] shifts to them they need to discover the [4:04] answer otherwise you're always the [4:06] answer man you can never go home and eat [4:12] dinner and so we started doing [4:15] this and it was hugely powerful actually [4:18] went another step then I got smarter and [4:21] I said when the when the officer said [4:23] Captain I intend this emergeny ship I I [4:25] would ask him well is it what do you [4:26] think I'm thinking right now and he'd [4:28] look at me [4:30] uh hard to [4:32] tell I'm guessing you're wondering [4:34] whether it's safe bingo I said well [4:36] convince me it's safe he said Captain [4:37] anend Emergen ship all men are below [4:39] hatches are shut chips rigged for dive [4:41] check the bottom depth ship is the [4:43] submarines in the water that's been [4:44] assigned to [4:47] us then I was then later I would ask [4:50] them is it the right thing to do and [4:53] they would say well yes sir because our [4:55] mission requires that [4:57] we and these are the two pillars I think [5:00] support this idea of giving control [5:03] these are the two pillars that need to [5:04] be in place the the technical competence [5:08] which is represented by is it safe and [5:12] the organizational Clarity which is [5:14] represented by is it the right thing to [5:17] do and you put those things in place and [5:20] then you can give control and you give [5:22] control and you put those things in [5:23] place and you are off to the races [5:31] so think about what's happening now my [5:33] officers are starting to think like me [5:34] because I have to think like where what [5:36] where should we do the ship and so the [5:38] guys below them now this took this took [5:41] 24 hours to happen it took a couple [5:44] years for the full implementation but [5:46] immediately there was [5:48] change the officers start thinking like [5:50] me so pretty Su I go in the engine [5:53] room find the Eng room lower level watch [5:56] who was taking logs in the lubeoil [5:58] pumps and he would know what the [6:01] submarine was doing he would know [6:02] whether we were uptight close to the [6:04] enemy it was time to stay quiet or [6:06] whether we had backed out a little bit [6:08] this may be a good time to change [6:09] filters and make a little bit of [6:13] noise a year [6:16] later we received another [6:19] inspection a year later we received an [6:21] inspection the inspecting team gave us [6:24] the highest grade they had ever seen not [6:28] that year not in the Pacific [6:30] ever seen why I mean this crew had a [6:33] captain who was a [6:34] dummy it's because that needle move [6:38] started moving up and on another [6:40] submarine there was one guy in charge [6:42] one guy giving orders one guy thinking [6:44] and 134 people doing what they're told I [6:46] don't care how smart you are on my [6:49] submarine I got 135 thinking active [6:52] passionate creative proactive taking [6:55] initiative [6:56] people it's a tidal wave you don't stand [7:00] a [7:05] chance here's the [7:09] solution move the authority to where the [7:12] information [7:14] is you mean the software engineer can [7:16] decide whether we ship the software [7:18] yeah you [7:20] mean the client my my salesman can this [7:24] can close the [7:27] deal well up to $1,000 [7:30] no yes whatever the price [7:35] yes what does it take to make that [7:37] happen now if you're picturing a lot of [7:39] people out there doing crazy things and [7:41] a bunch of arrows going a bunch of [7:42] different directions you have the wrong [7:43] picture you you create the environment [7:46] so that those people are out there [7:48] making decisions as if the CEO were [7:51] standing right behind them and if it's [7:53] not the same decision it's actually a [7:54] better decision because they have the [7:57] information and not only will you get [7:59] better speed of execution because now [8:01] you don't have this delay what happens [8:03] is those people feel like they matter [8:05] cuz they're thinking you in gender [8:07] thinking you create the environment for [8:09] thinking the secret is nothing is [8:12] nothing I said is hard there's nothing [8:14] hard the only that's hard is you it will [8:17] feel wrong you've been genetically and [8:20] culturally programmed to take charge and [8:22] make it [8:24] happen take take control and attract [8:27] followers and what you want is to give [8:29] control and create [8:32] leaders it will feel wrong and you will [8:34] repeatedly repeatedly start down this [8:37] path if you so choose and then you'll be [8:40] angry at yourself like I was and you [8:42] will have a failure and you'll go back [8:44] to the old ways you will pick yourself [8:46] up and you will go again you will go [8:49] again and by doing so you will achieve [8:53] the greatest thing [8:55] possible you will have achieved [8:57] greatness not because of the Deeds and [8:59] acts that you did but because you set an [9:03] environment where the people around you [9:06] and their families and their schools and [9:08] their organizations and their businesses [9:10] they've achieved greatness that would be [9:12] the greatest thing of all go forth and [9:14] be great [9:30] la