Magic Whiteboard Wins £50,000 Bannatyne Offer After Jones Snub

Magic Whiteboard - Dragons Den Winners - The Original & Best — Neil Westwood

Neil Westwood

Evidence of European patent exclusivity and strong Japanese sales secured a £50,000 investment offer from Duncan Bannatyne after Peter Jones dismissed the portable whiteboard concept as ridiculous.

AI-assisted summary of Magic Whiteboard - Dragons Den Winners - The Original & Best — original source. Check the original for full context.

Source published:

Key ideas

  • Neil and Laura Westwood pitched Magic Whiteboard to the Dragons' Den panel, seeking £100,000 for a 15% equity stake. (0:00)
  • Peter Jones immediately rejected the portable whiteboard concept as 'almost ridiculous' and withdrew from the bidding. (4:55)
  • The business demonstrated attractive unit economics, producing rolls for £7.00 and retailing them at £29.99, backed by granted European patent protection on statically charged polypropylene. (4:55)
  • Duncan Bannatyne opened the investment round by offering £50,000 for a 20% equity stake, inviting another investor to match the remaining half. (7:35)

Detailed notes

## Background This video was published on YouTube by Neil Westwood on September 14, 2008. The page description highlights Neil and Laura Westwood's successful £100,000 pitch for Magic Whiteboard on Dragons' Den and links to their website.

## TL;DR Husband-and-wife entrepreneurs Neil and Laura Westwood pitch their portable, statically charged whiteboard roll to the Dragons' Den panel, seeking £100,000 for a 15% equity stake. Despite an initial dismissal from Peter Jones, who labels the concept 'almost ridiculous', the couple defend their business with solid unit economics, exclusive territorial rights, and strong sales proof from Japan. Their demonstration and patent protection win over the room, prompting Duncan Bannatyne to break the ice with an offer of £50,000 for 20% equity to kickstart an investment round.

## Atmosphere & style The pitch carries the classic high-stakes tension of Dragons' Den, pivoting quickly from the hopeful presentation of a practical household invention to sharp, blunt skepticism under Peter Jones's interrogation. A noticeable shift in mood occurs as Neil calmly counters market-size doubts with international sales data and solid patent details, turning early doubt into respect. Watching the exchange feels brisk and gripping, evolving from an awkward near-rejection into an affirming entrepreneurial breakthrough when Duncan makes his opening move.

## Bulletin - [00:00](https://www.youtube.com/watch?v=_QvguJJNilA&t=0s) Neil and Laura Westwood pitched Magic Whiteboard to the Dragons' Den panel, seeking £100,000 for a 15% equity stake. - [04:55](https://www.youtube.com/watch?v=_QvguJJNilA&t=295s) Peter Jones immediately rejected the portable whiteboard concept as 'almost ridiculous' and withdrew from the bidding. - [04:55](https://www.youtube.com/watch?v=_QvguJJNilA&t=295s) The business demonstrated attractive unit economics, producing rolls for £7.00 and retailing them at £29.99, backed by granted European patent protection on statically charged polypropylene. - [07:35](https://www.youtube.com/watch?v=_QvguJJNilA&t=455s) Duncan Bannatyne opened the investment round by offering £50,000 for a 20% equity stake, inviting another investor to match the remaining half.

## Key takeaways - [00:00](https://www.youtube.com/watch?v=_QvguJJNilA&t=0s) Neil and Laura Westwood seek a £100,000 investment for 15% equity in Magic Whiteboard. - [00:00](https://www.youtube.com/watch?v=_QvguJJNilA&t=0s) The product consists of a 20-metre roll featuring 25 perforated, statically charged tear-off sheets that cling to flat surfaces without adhesives. - [00:00](https://www.youtube.com/watch?v=_QvguJJNilA&t=0s) The founders hold exclusive UK and Ireland distribution and sales rights, with options for international territory expansion. - [00:00](https://www.youtube.com/watch?v=_QvguJJNilA&t=0s) The company projected £150,000 turnover in the current trading year, forecasting £3 million in turnover and £1.4 million in net profit by year three. - [04:55](https://www.youtube.com/watch?v=_QvguJJNilA&t=295s) Peter Jones strongly dismissed the product's practicality for traveling trainers and exited negotiations immediately. - [04:55](https://www.youtube.com/watch?v=_QvguJJNilA&t=295s) Both founders ran the venture while working full-time in public sector roles, relying on manual post office trips to dispatch roughly 50 rolls per week. - [04:55](https://www.youtube.com/watch?v=_QvguJJNilA&t=295s) Magic Whiteboard yields high retail margins, manufactured for £7.00 per roll and sold for £29.99. - [07:35](https://www.youtube.com/watch?v=_QvguJJNilA&t=455s) Theo Paphitis questioned whether the total addressable market was large enough to deliver meaningful returns. - [07:35](https://www.youtube.com/watch?v=_QvguJJNilA&t=455s) Neil Westwood countered market size concerns by citing £100 million in UK potential and annual sales exceeding 200,000 rolls in Japan. - [07:35](https://www.youtube.com/watch?v=_QvguJJNilA&t=455s) The base technology consists of statically charged polypropylene secured under a granted European patent. - [07:35](https://www.youtube.com/watch?v=_QvguJJNilA&t=455s) Duncan Bannatyne offered £50,000 for a 20% equity stake, opening the floor for a co-investor to complete the £100,000 round.

## Detailed walkthrough ### [00:00](https://www.youtube.com/watch?v=_QvguJJNilA&t=0s) The Pitch: Magic Whiteboard Seeks £100,000

The Dragons assemble inside the Den to evaluate another round of hopeful entrepreneurs. The five multi-millionaire investors—Duncan Bannatyne, Deborah Meaden, Theo Paphitis, Peter Jones, and James Caan—bring distinct backgrounds ranging from healthcare and leisure to retail and private equity. Entering the room are husband-and-wife team Neil and Laura Westwood from Worcester, who step up to present their family enterprise, Magic Whiteboard. Neil opens their pitch by setting the financial terms clearly: “Today we are seeking £100,000 investment for 15% of Magic Whiteboard.”

Neil demonstrates how the product works on the studio walls and glass partitions. Magic Whiteboard is essentially a portable whiteboard delivered on a 20-metre roll featuring 25 perforated tear-off sheets. Because the material is statically charged, each sheet clings instantly to any flat, hard surface—including walls, doors, and glass—without the need for tape, adhesive tack, or glue. It can be written on with standard dry-wipe markers and erased in the exact same manner as a conventional whiteboard. Furthermore, plain sheets of paper cling directly to the surface without pins or tape. Neil and Laura explain that they hold sole and exclusive distribution and sales rights for the UK and Ireland, alongside an option to expand into other global territories subject to negotiation.

After two years of trading, the Westwoods present ambitious financial targets to justify their valuation. Neil projects an annual turnover of £150,000 for the current trading year, forecasting that by year three, turnover will surge to £3 million, yielding an estimated net profit of £1.4 million. They hand sample sheets across the room to the investors, prompting light-hearted banter between Deborah Meaden and Duncan Bannatyne as Deborah is teased about acting as his secretary. However, Peter Jones watches the demonstration with noticeable skepticism, signaling that a difficult cross-examination is about to unfold.

- **Founders:** Neil and Laura Westwood (Worcester, UK) - **Investment sought:** £100,000 for 15% equity - **Product specifications:** 20-metre roll containing 25 perforated statically charged sheets - **Current year turnover projection:** £150,000 - **Year 3 projections:** £3,000,000 turnover with £1,400,000 profit - **Territory rights:** Exclusive distribution and selling rights for the UK and Ireland, with international expansion options

[04:55](https://www.youtube.com/watch?v=_QvguJJNilA&t=295s) Peter Jones Rejects the Concept as "Almost Ridiculous"

Peter Jones wastes no time expressing his incredulity, attacking the fundamental premise of the product. Looking directly at the couple, he blunt-forces his appraisal: “My first look at this, this is almost ridiculous.” When Peter asks why anyone would bother using it over an existing fixed whiteboard, Neil explains that traveling trainers and consultants frequently visit unfamiliar venues without knowing what facilities will be available. Instead of lugging around bulky flip chart stands and heavy paper pads, a trainer can simply slip a compact roll into their bag. Peter remains completely unconvinced, remarking that the concept feels absurd before abruptly borrowing a pen and crossing himself out of the running, delivering a sharp initial setback to the couple.

```mermaid flowchart TD accTitle: Magic Whiteboard Unit Economics and Logistics Flow accDescr: Diagram illustrating unit costs, sales channels, and distribution bottlenecks for Magic Whiteboard.

subgraph Production ["Production & Pricing"] C["Manufacturing Cost: £7.00"] --> R["Retail Price: £29.99"] end

subgraph Operations ["Current Distribution Bottleneck"] P["Neil's Manual Post Office Runs<br/>(Average 50 rolls / week)"] N["Export Order: Norway<br/>(472 rolls / 1 pallet paid upfront)"] end

subgraph Target ["Proposed Use of £100k Investment"] S["Hire Dedicated Sales Team"] D["Scale Warehousing & Fulfillment Infrastructure"] end

Production --> Operations Operations --> Target ```

Retail magnate Theo Paphitis, whose stationery holdings include Ryman, picks up the questioning with an immediate challenge: “Why haven't you been breaking down my buyers doors?” Neil admits that both he and Laura have held down demanding full-time jobs—Neil works in hospital administration for an NHS chief executive in Worcestershire, while Laura serves as a commissioning officer for the local authority—and they deliberately waited for this pitch to approach Theo directly. Theo asks how the requested £100,000 would be spent, and Neil outlines plans to hire a professional sales team and establish scalable infrastructure to handle order fulfillment. At present, Neil acts as the sole logistics network, physically walking an average of 50 rolls a week to the local post office himself, though they recently dispatched a large international export order of 472 rolls (just over one pallet) to Norway, paid upfront in cash.

- **Peter Jones's verdict:** Declares himself out immediately, unconvinced by portability arguments - **Neil's day job:** Working for the chief executive of an NHS hospital in Worcestershire - **Laura's day job:** Commissioning officer for the local authority - **Unit manufacturing cost:** £7.00 per roll - **Retail price:** £29.99 per roll - **Current weekly volume:** Approximately 50 rolls dispatched via the post office - **Recent bulk export:** 472 rolls sent to Norway, paid in cash

[07:35](https://www.youtube.com/watch?v=_QvguJJNilA&t=455s) Japan Market Proof, Patent Exclusivity, and Duncan's Offer

While Theo confesses he likes the entrepreneurs and their product margins, he questions whether the market is large enough to sustain high returns, stating plainly: “I'm worried that the total market is too small.” Neil pushes back forcefully against the concern, estimating the UK market potential at roughly £100 million and highlighting international traction: the exact same statically charged product sells more than 200,000 rolls per year in Japan. There, customers deploy it across creative use cases the founders had never anticipated, such as children's drawing surfaces in nurseries and temporary privacy covers on bathroom and apartment windows.

Hearing of the substantial volume moving in an early-adopter market like Japan immediately perks up the room. Deborah Meaden takes the floor to interrogate the intellectual property and contractual safeguards underpinning the business. She clarifies that the Westwoods' agreement gives them full exclusivity over the material itself—statically charged polypropylene—rather than merely its branding as a whiteboard. Neil confirms that the base technology is safeguarded under a granted European patent, ensuring that the manufacturer they represent holds proprietary control over production.

Satisfied by the patent protection and impressed by the couple's quiet resilience, Duncan Bannatyne decides to move before any other Dragon can step in. Breaking the silence, he delivers a decisive opening proposition: “Neil, I'm going to make you an offer.” Duncan states that he genuinely likes the founders and offers to provide £50,000—exactly half of the requested cash injection—in exchange for a 20% equity stake in Magic Whiteboard, leaving the door open for another Dragon to join and complete the round.

- **Japanese market volume:** Over 200,000 rolls sold annually - **Unexpected customer applications:** Nursery drawing pads and temporary privacy window tinting - **Material & protection:** Statically charged polypropylene covered by a granted European patent - **Contractual scope:** Exclusive rights on the material full stop, not limited solely to whiteboard usage - **Duncan Bannatyne's offer:** £50,000 for 20% equity (half the required capital)

## Mentioned Neil Westwood, Laura Westwood, Magic Whiteboard, Duncan Bannatyne, Deborah Meaden, Theo Paphitis, Peter Jones, James Caan, Ryman, NHS, Dragons' Den

## Video description Magic Whiteboard - See Neil and Laura Westwood's successful pitch for £100,000. Visit www.magicwhiteboard.co.uk

[Source](https://www.youtube.com/watch?v=_QvguJJNilA)

中文简报

遭琼斯拒绝后 Magic Whiteboard 获班纳坦5万英镑投资要约 在彼得·琼斯将便携式白板概念贬为荒谬之后，欧洲专利独占权证明与强劲的日本销售业绩帮助其获得了邓肯·班纳坦5万英镑的投资要约。 创业夫妻尼尔·韦斯特伍德与劳拉·韦斯特伍德向《龙穴》评审团推介他们的便携式静电吸附白板卷，寻求以15%的股权换取10万英镑投资。尽管彼得·琼斯最初予以驳斥并称该概念“近乎荒谬”，但夫妇二人凭借稳健的单位经济效益、独家区域授权以及来自日本的强劲销售业绩证明进行了有力抗辩。现场演示与专利保护最终赢得了认可，促使邓肯·班纳坦打破僵局，率先提出以5万英镑换取20%股权的要约以启动本轮投资。 尼尔与劳拉·韦斯特伍德向《龙穴》评审团推介了 Magic Whiteboard，寻求以15%的股权换取10万英镑投资。 (0:00) 彼得·琼斯随即以该便携式白板概念“近乎荒谬”为由予以拒绝，并退出竞投。 (4:55) 该业务展现出可观的单位经济效益，单卷生产成本为7.00英镑，零售价为29.99英镑，并拥有已授权的带静电聚丙烯欧洲专利保护作为支撑。 (4:55) 邓肯·班纳坦率先开启投资要约，提议以5万英镑换取20%的股权，并邀请另一位投资人匹配剩余一半资金。 (7:35)

Detailed notes — zh

## Background 该视频由创始人 Neil Westwood 于 2008 年 9 月 14 日发布在 YouTube 平台上。页面简介说明这是 Neil 与 Laura Westwood 夫妇在英国创投真人秀《龙穴》（Dragons' Den）中成功斩获 10 万英镑投资的经典路演片段，并附上了 Magic Whiteboard 的官方网站链接。 ## TL;DR 来自伍斯特的 Westwood 夫妇带着创新产品 Magic Whiteboard（静电便携魔法白板）登上《龙穴》，寻求以 15% 股权换取 10 万英镑投资。尽管开局遭到投资人 Peter Jones 的尖锐质疑与直接退出，但夫妻俩沉着展示了坚实的商业数据：单卷进货成本仅 7 英镑而零售价达 29.99 英镑、拥有欧洲专利保护及英国与爱尔兰独家经销权，并在日本年销超 20 万卷。凭借扎实的单位经济模型、强劲的国际验证和脚踏实地的执行力，他们成功扭转局势，引得投资人 Duncan Bannatyne 率先抛出 5 万英镑换取 20% 股权的投资要约。 ## Atmosphere & style 整个路演充满了典型的《龙穴》式戏剧张力与情绪过山车。开场时投资人们神情冷峻、言辞犀利，尤其是 Peter Jones 直白刺骨的否决让现场气氛一度跌至冰点。然而，随着兼职创业的夫妇二人坦诚道出每天亲自跑邮局发货的实干日常，并用硬核的毛利数据、海外大单及专利壁垒从容化解连环质询，室内紧绷的怀疑逐渐转变为敬佩与认可，展现了小微创业者在商业巨鳄面前逆风翻盘的真实力量感。 ## Bulletin - [00:00](https://www.youtube.com/watch?v=_QvguJJNilA&t=0s) Neil 与 Laura Westwood 夫妇携便携静电白板 Magic Whiteboard 登台《龙穴》，寻求出让 15% 股权以换取 10 万英镑注资。 - [05:00](https://www.youtube.com/watch?v=_QvguJJNilA&t=300s) 产品具备极高的毛利空间，单卷生产成本仅 7 英镑，而市场零售价高达 29.99 英镑。 - [05:00](https://www.youtube.com/watch?v=_QvguJJNilA&t=300s) 虽然投资人 Peter Jones 认为产品荒谬并当场退出，但日本市场年销超 20 万卷的数据有力证明了其商业潜力。 - [05:00](https://www.youtube.com/watch?v=_QvguJJNilA&t=300s) Duncan Bannatyne 率先打破观望局面，提出出资 5 万英镑认购 20% 股权的投资要约。 ## Key takeaways - [00:00](https://www.youtube.com/watch?v=_QvguJJNilA&t=0s) Magic Whiteboard 每卷长 20 米，内含 25 张预打孔撕裂薄片，可在数秒内快速展开使用。 - [00:00](https://www.youtube.com/watch?v=_QvguJJNilA&t=0s) 产品利用静电吸附原理，无需图钉、胶带或粘合剂即可贴合于坚硬平面及玻璃，并支持常规干擦笔书写与清除。 - [00:00](https://www.youtube.com/watch?v=_QvguJJNilA&t=0s) 夫妇二人拥有英国及爱尔兰的独家经销销售权，并享有全球其他市场的优先拓展谈判权。 - [00:00](https://www.youtube.com/watch?v=_QvguJJNilA&t=0s) 公司第二年预期营业额为 15 万英镑，第三年激进预测营业额将达到 300 万英镑及 140 万英镑利润。 - [05:00](https://www.youtube.com/watch?v=_QvguJJNilA&t=300s) 投资人 Peter Jones 认为便携卷轴替代传统固定白板的逻辑荒谬，带头借笔写下退出意向。 - [05:00](https://www.youtube.com/watch?v=_QvguJJNilA&t=300s) 创始人夫妇均为兼职创业，日常物流全靠 Neil 亲自步行去邮局投递，目前周销量约 50 卷。 - [05:00](https://www.youtube.com/watch?v=_QvguJJNilA&t=300s) 公司刚完成一笔来自挪威、超过一个托盘的 472 卷大宗海外订单，且全额以现金结清。 - [05:00](https://www.youtube.com/watch?v=_QvguJJNilA&t=300s) 日本成熟市场年销量已突破 20 万卷，并自发延伸出幼儿园涂鸦及公寓遮光私密贴膜等非预期应用场景。 - [05:00](https://www.youtube.com/watch?v=_QvguJJNilA&t=300s) 产品底层技术基于带静电的聚丙烯（Polypropylene），受欧洲已授权专利保护，且独家经销协议覆盖该材料本身。 - [05:00](https://www.youtube.com/watch?v=_QvguJJNilA&t=300s) Duncan Bannatyne 认可其商业基本面，率先开出 5 万英镑换取 20% 股权的半额融资条件。 ## Detailed walkthrough ### [00:00](https://www.youtube.com/watch?v=_QvguJJNilA&t=0s) 巨龙之巢与 Magic Whiteboard 的登场 五位白手起家的千万富翁投资人正驱车前往《龙穴》（Dragons' Den）。在这个残酷的商业竞技场中，他们将用自己的真金白银决定众多创业者的命运。投资人阵容包括格拉斯哥企业家 Duncan Bannatyne（旗下拥有涵盖酒店、赌场与健身俱乐部的 3.1 亿英镑商业帝国）、在英国西南部度假与休闲行业发家的 Deborah Meaden、执掌 Ryman、Partners、Contessa 等高街文具与零售品牌的 Theo Paphitis，以及横跨电信、休闲、地产与媒体帝国的 Peter Jones。龙穴的规则苛刻而直接：投资人只掏自己的腰包，唯有真正出类拔萃的商业构想才能赢得他们的资金与青睐。 来自伍斯特（Worcester）的夫妇 Neil Westwood 与 Laura Westwood 首个踏入龙穴。他们希望以自己家族企业 15% 的股权换取 10 万英镑注资。Neil 手持一卷便携产品，向投资人们现场演示了“Magic Whiteboard”（魔法白板）： “Magic Whiteboard allows you to create a portable whiteboard from a roll anywhere in seconds.”（Magic Whiteboard 能让你在数秒内用一卷纸随处打造出一块便携白板。） Neil 逐一揭示产品的核心卖点：每卷包含 25 张带撕裂线的静电薄膜，全长 20 米，无需任何胶带、图钉（Blu-Tack）或胶水即可牢固吸附在任何坚硬平整的表面；可以用传统白板笔在上面书写并完全擦除；普通白纸甚至无需胶水也能直接吸附在薄膜表面；产品同样能紧密贴合在玻璃上。 夫妇二人透露，他们已经拿下了 Magic Whiteboard 在英国和爱尔兰的独家经销与销售权，并拥有进一步谈判全球其他地区独家拓展权的优先选择权。公司目前已成功运营两年，当年预期营业额为 15 万英镑；到第三年，营业额预计将猛增至 300 万英镑，对应利润高达 140 万英镑。尽管现场演示效果亮眼，但巨额的未来预期利润与激进的全球愿景，立即引来了投资人 Peter Jones 充满怀疑的注视。 - 融资金额与出让股权：100,000 英镑寻求 15% 股权 - 规格参数：每卷长 20 米，内含 25 张预打孔虚线撕裂薄片（Perforated sheets） - 物理特性：利用静电吸附，无需胶带、图钉或粘合剂；支持干擦笔书写与擦除；可吸附普通打印纸；适用于墙面与玻璃 - 财务预测：运营第 2 年预期营业额 150,000 英镑；第 3 年预测营业额 3,000,000 英镑，预测净利润 1,400,000 英镑 --- ### [05:00](https://www.youtube.com/watch?v=_QvguJJNilA&t=300s) 质疑、商业数据交锋与 Duncan 的抢先出价 演示刚一结束，Peter Jones 便毫不留情地提出了质疑，直言这东西看起来荒谬至极，并质疑谁会随身带一卷薄膜而不直接用固定白板。Neil 解释道，针对经常奔波于不同场地的培训师或咨询顾问，他们往往无法预知会议现场的设施状况，过去需要背着沉重庞大的翻页挂图架（Flip chart stand）和厚重的便签本，如今只需在公文包里放一卷 Magic Whiteboard 即可。然而 Peter Jones 完全不为所动，他干脆地借了支笔写下退出意向，给这对夫妇当头泼了一盆冷水： “It just feels ridiculous. Can I borrow your pen? It's an unusual but unambiguous out from Peter Jones.”（这感觉太荒谬了。能借我用一下你的笔吗？Peter Jones 做出了极其罕见但毫无含糊的退出决定。） 文具零售巨头 Theo Paphitis 接过话茬。作为 Ryman 等连锁文具店的老板，他严厉质问为何这样一款好产品此前从未找过他的采购团队：“Why haven't you been breaking down my buyers' doors?” Neil 坦白，夫妻二人目前都有本职全职工作——Neil 在伍斯特郡一家医院为首席执行官工作，Laura 则是当地政府的采购主管（Commissioning officer），他们一直等待着能直接借助 Theo 专业能力的机会。面对 Theo 对 10 万英镑资金用途的盘问，Neil 表示资金将主要用于组建专门的销售团队，以承接激增的订单。此时整个公司的后端物流全靠 Neil 一人：“Because at the moment the orders come in and I am the distribution network at the moment. So I go every day to the post office and take the rolls.”（因为目前订单一来，我一个人就是全部的配送网络。我每天都亲自去邮局寄送这些白板卷。） ```mermaid flowchart TD accTitle: Magic Whiteboard 商业模式与运作流程 accDescr: 展示产品规格、日常物流模式、单位经济模型与日本拓展数据 subgraph Operation ["日常运营与物流现状"] A["兼职创业<br/>医院行政 (Neil) & 政府专员 (Laura)"] --> B["日均销量 50 卷/周"] B --> C["Neil 每天亲自步行去邮局投递包裹"] D["挪威突发大单<br/>472 卷（略超 1 个托盘）现金全款付清"] -.-> C end subgraph Economics ["单位经济模型 (Unit Economics)"] E["生产成本: £7.00 / 卷"] F["零售售价: £29.99 / 卷"] E -->|"毛利空间超过 75%"| F end subgraph MarketProof ["市场规模与国际验证"] G["英国及爱尔兰独家经销权<br/>附带全球扩展谈判权"] H["日本市场年销超 200,000 卷"] I["衍生应用场景: 幼儿园涂鸦墙、遮光私密窗膜"] H --> I end ``` 在详细的经营数据盘问中，局势开始逆转。Neil 透露，目前他们每周稳定通过邮局寄出约 50 卷，刚刚还拿下了一笔来自挪威、超过一个托盘的 472 卷大单，且对方直接以现金结清。成本与定价结构更让投资人眼前一亮：单卷进货成本仅为 7 英镑，而市场零售价高达 29.99 英镑。尽管 Theo 承认喜欢他们夫妻二人和业务，但他仍担忧整体市场空间过窄，不足以支撑起庞大的投资回报。针对这一顾虑，Neil 摆出了强有力的国际市场证据：全球潜在市场估值上亿英镑，该产品在早期采纳国日本的年销量已经突破了 20 万卷，甚至被当地消费者自发延伸到幼儿园涂鸦和公寓浴室遮光贴膜等非预期场景。 随后，Deborah Meaden 就知识产权与独家经销条款进行了层层剥茧式的盘问。Neil 明确证实，他们的排他性协议覆盖该材料产品本身而不仅限于白板用途，其底层技术基于带静电的聚丙烯（Statically charged polypropylene），并且该产品拥有已获批的欧洲专利（Granted European patent）。就在全场还在权衡市场潜力之际，Duncan Bannatyne 率先打破沉默，对这对低调务实的夫妇提出了实质性报价：提供 5 万英镑（所需资金的一半），换取公司 20% 的股权。 - 销量与履约：日常自配送销量为每周 50 卷；挪威海外订单单笔达 472 卷（现金全款结算） - 单位经济收益：单卷成本 7 英镑，官方建议零售价 29.99 英镑 - 日本市场验证数据：年销售量超过 200,000 卷 - 专利与技术壁垒：带静电聚丙烯（Statically charged polypropylene），拥有已授权的欧洲专利保护，独家经销权覆盖该材料的所有应用形式 - 首轮投资报价：Duncan Bannatyne 出资 50,000 英镑换取 20% 股权（认购所需资金的一半） ## Mentioned Neil Westwood, Laura Westwood, Magic Whiteboard, 《龙穴》（Dragons' Den）, Duncan Bannatyne, Deborah Meaden, Theo Paphitis, Peter Jones, Ryman, Partners, Contessa, 伍斯特（Worcester）, 挪威, 日本 ## Video description Magic Whiteboard - See Neil and Laura Westwood's successful pitch for £100,000. Visit www.magicwhiteboard.co.uk [Source](https://www.youtube.com/watch?v=_QvguJJNilA)

Original transcript

[0:00] These are the dragons. Five multi-millionaire investors on their way to the den. There, they will once again make or break the business dreams of dozens of budding entrepreneurs. lunch. I'm a technophobe and I'm tone deaf. So where do you want to start? There's something about this that leaves me very, very uneasy. You fell out with your previous director. And you know what? I think you'd fall out with me as well. The dragons know how to succeed. Five of Britain's most enterprising and wealthy business people, they built up their fortunes from scratch. He now heads an international private equity firm. Glaswegian entrepreneur Duncan Bannertine's £310 million business empire includes hotels, casinos and health clubs. Deborah Meaden earned her fortune in the holiday and leisure industry in the West Country. Theopafitis is a retail magnate who's transformed the fortunes of high street brands like Ryman, Licenza, Partners and Contessa. Peter Jones has built up a multi-million pound empire with a business portfolio that ranges from telecom and leisure to property and media. the den the dragons are ready to back the right businesses with their own money but tonight will anyone convince them to invest all the entrepreneurs who step into the dragon's den think their business idea or invention could make a fortune or with the right backing. They're ready to face tough questioning in order to convince the multi-millionaire dragons to get on board. The Dragons have cash to invest. but it's their own money. So they'll only select the very best. First in the den today, Anil and Laura Westwood from Worcester, who hope to have what it takes to attract a £100,000 cash injection into their family firm. *music* Hello, my name is Neil Westwood and this is my wife Laura. Today we are seeking £100,000 investment for 15% of Magic Whiteboard. Magic Whiteboard... allows you to create a portable whiteboard from a roll anywhere in seconds. Each roll contains 25 perforated sheets. It's 20 metres in length. and you can see it sticks to any hard flat surface without the need for type tack or glue. You write on it. like a traditional whiteboard. and it erases in exactly the same Why? Plain paper also sticks to it without the need for tape or TAC. You can see it sticks. to glass as well. We have secured the sole and exclusive distribution and selling rights to Magic Whiteboard in the UK and Ireland. We also have the option of expanding that to other worldwide territories subject to negotiation. We've been trading now successfully for two years This year we expect to have a turnover of £150,000. In year three our turnover will be £3 million, which will be a profit of £1.4 million. Neil and Laura Westwood have made bold claims about the future profits and potential global market for the innovative portable whiteboard for which they've secured exclusive distribution rights. You make a great secretary, Deborah. Read that, Duncan. Thank you, Duncan. To scale up their business, they need £100,000 of investment in exchange for 15% equity. But something seems to be bothering Peter Jones. Peter Jones. [5:00] you Laura, Neil. My first look at this, this is almost ridiculous. Why would I use this? Well if you're a trainer, if you do any group work... Well I have a whiteboard. But if you're like a consultant, for example, doing any training... Well, I'm going to go and carry that around in my briefcase. For example, in my job, I haven't always been to the venue that I'm going to train in before I get there, so I don't know what facility is going to be there. All I now need to carry is that. Whereas before I might have taken a big flip chart stand, I might have taken a big flip chart pad. All I need is that. So you've put that up on the wall and you're right. It will stick to anything. It just feels ridiculous. Can I borrow your pen? It's an unusual but unambiguous out from Peter Jones. and a massive blow for the couple. - Thank you. - Theo Perfitis made his millions running stationary chains. Now he wants to know why, if it's such a good idea, He's never heard of it. Why haven't you been breaking down my buyers doors? The main reason is because we've got other jobs, but we've waited for this opportunity, really, to speak to your expertise directly. Tell us about the job. Well, I work for the chief executive of a hospital in Worcestershire. And what did Lotto do? I'm a commissioning officer for the local authority. Assuming that I gave you £100,000, what are you going to do with it? We want to invest in a sales team. Sales team, okay. You're going to employ a salesman? Yeah. That's it. We need a salesman but obviously if that salesman and ourselves, we're not going to stop doing it, generate sales. We need to have everything in place to be able to cope with the increased orders that we're going to get. Because at the moment the orders come in and I am the distribution network at the moment. So I go every day to the post office. and take the roles. How many of these are you selling on average in a week? How many of these are you walking to the post office with and sticking in the post office? 50 a week. But we've just had a big order to Norway. And we've just had 472 rolls. Just over a pallet. How are they paying? They've paid in cash. What does it cost you for one of those? It costs us £7 a roll. What do you sell them for? We sell them for $29.99 retail. I like it. I like the business now. I like the pair of you. What I'm concerned about is that the market isn't big enough to make this a business business. that could take an investment and give the investor a ton of it sometime. I'm worried that the total market is too small. That's my only concern. We estimate this market was about probably 100%. million pounds. The product itself is currently selling over 200,000 rolls in Japan. Japan currently by... 200,000 rolls a year? Yes. People use it in nurseries for drawing on. People are using it to block out windows in some flats in bathrooms and things like that. We didn't anticipate that market but people are buying it for that purpose. It's beginning to sound quite interesting. The magic whiteboard success in an early adopters market like Japan has whetted the dragon's appetite for its potential elsewhere. Now... Deborah Meaden wants to interrogate the self-effacing couple on the business deal they have with the inventor. Your exclusivity agreement... Yeah. is On that product full stop? Yes. Or on that product used as a whiteboard? No, the product force stop. So you could sell it for... You could use it for anything. What is exclusive about this product? Right, well it's statically charged polypropylene The polypropylene is... And is it protected? Is he the only person, whoever you're getting this from, are they the only person who can produce this? There's a granted European patent on the product. Neil, I'm going to make you an offer. Because I like the two of you. I would offer you £50,000. That's half the money you've asked for, for 20% of the company. Quiet the couple may be But Duncan Bannertine is the first to recognize