Jobs Unveils Apple Ring Campus, Warns Cupertino of Relocation Risk

City of Cupertino

Apple CEO Steve Jobs warned the Cupertino City Council that the company will move to a nearby city like Mountain View, stripping Cupertino of its largest tax base, if officials reject plans for its new 12,000-worker circular headquarters.

AI-assisted summary of Steve Jobs Presents to the Cupertino City Council (6/7/11) — original source. Check the original for full context.

Source published: 2011-06-08

Key ideas

Steve Jobs presented Apple's proposal for a new circular 'spaceship' campus in Cupertino, designed to house 12,000 to 13,000 employees while retaining the existing Infinite Loop headquarters. (3:26)
The 150-acre site development flips current surface conditions from 80% asphalt parking to 80% landscaped green space, nearly doubling the tree count to over 6,000 native and fruit trees. (6:02)
The four-story ring structure will feature custom-manufactured curved architectural glass around its entire perimeter, supported by an on-site natural gas energy center and an underground presentation auditorium. (4:02)
Targeting a 2012 groundbreaking and 2015 completion, Jobs emphasized Apple's status as Cupertino's largest taxpayer, cautioning that an inability to build would force relocation to a city like Mountain View. (10:41)

Detailed notes

## Background Published on YouTube by the City of Cupertino on June 8, 2011, this video documents Apple Inc. CEO Steve Jobs presenting the proposal for a new Apple Campus to the Cupertino City Council. Recorded on June 7, 2011, at Cupertino Community Hall, the presentation outlines Apple's vision for a unified corporate campus to augment its existing Infinite Loop headquarters.

## TL;DR Steve Jobs presents Apple's vision to construct a four-story, ring-shaped campus on roughly 150 acres of land assembled from Hewlett-Packard and adjacent parcels in Cupertino. The project replaces sprawling asphalt parking lots with 80% landscaped open space, thousands of native trees, custom curved glass architecture, and an on-site clean-energy facility to support 12,000 to 13,000 employees. During a cordial council discussion, Jobs addresses Cupertino's economic benefits and traffic mitigation, playfully deflecting council requests for free municipal Wi-Fi and a local retail Apple Store. He concludes by confirming Apple will keep Infinite Loop while targeting a 2012 groundbreaking and a 2015 campus opening.

## Atmosphere & style The presentation carries an engaging blend of routine municipal civic dialogue and visionary architectural ambition, imbued with a warm hometown reverence. Jobs presents with relaxed confidence and dry wit, weaving intimate personal nostalgia about cold-calling Bill Hewlett as a teenager with uncompromising design standards and firm corporate pragmatism. The dynamic between an admiring, playful city council and a focused, legendary CEO gives the hearing an authentic, historic, and surprisingly approachable feel.

## Bulletin - [03:26](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=206s) Steve Jobs presented Apple's proposal for a new circular 'spaceship' campus in Cupertino, designed to house 12,000 to 13,000 employees while retaining the existing Infinite Loop headquarters. - [06:02](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=362s) The 150-acre site development flips current surface conditions from 80% asphalt parking to 80% landscaped green space, nearly doubling the tree count to over 6,000 native and fruit trees. - [04:02](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=242s) The four-story ring structure will feature custom-manufactured curved architectural glass around its entire perimeter, supported by an on-site natural gas energy center and an underground presentation auditorium. - [10:41](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=641s) Targeting a 2012 groundbreaking and 2015 completion, Jobs emphasized Apple's status as Cupertino's largest taxpayer, cautioning that an inability to build would force relocation to a city like Mountain View.

## Key takeaways - [00:04](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=4s) Apple's local workforce grew to roughly 12,000 employees, far exceeding Infinite Loop's capacity of 2,600 to 2,800 and forcing reliance on rented secondary office space. - [01:54](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=114s) Jobs secured a contiguous ~150-acre parcel on Pruneridge Avenue by acquiring land from Hewlett-Packard alongside adjacent parcels, tying back to his childhood summer job with Bill Hewlett. - [03:26](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=206s) The proposed main building is a four-story circular ring surrounding an expansive central courtyard, completely enveloped in custom-manufactured curved glass panels. - [06:02](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=362s) The project dramatically reduces surface asphalt parking by 90%, shifting vehicles primarily into underground parking below the ring and a modest four-story deck. - [06:02](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=362s) Landscape plans guided by a Stanford arborist increase the tree population from 3,700 to over 6,000 native and apricot trees, increasing landscaped area from 20% to 80%. - [06:02](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=362s) The campus infrastructure includes an on-site natural gas Energy Center as the primary power source, an underground product reveal auditorium, and cafeterias seating 3,000 people. - [10:41](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=641s) Jobs affirmed Apple's position as Cupertino's largest taxpayer, noting that without expansion approval, the company would have to relocate to Mountain View and liquidate its land holding. - [10:41](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=641s) Apple mitigates commuter congestion using a private fleet of 20 biodiesel buses serving employees from San Francisco to Santa Cruz alongside bike-to-work adoption. - [13:23](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=803s) Jobs rebuffed a council suggestion to provide free citywide Wi-Fi, arguing with dry humor that corporations pay municipal taxes so the city can fund public services. - [13:23](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=803s) Councilmember Mark Santoro, an HP veteran of 35 years, lauded the architectural design as likely to become the most elegant corporate headquarters in the nation. - [15:03](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=903s) Jobs assured the council that Apple will retain its Infinite Loop campus, representing a net Cupertino workforce increase of approximately 20%. - [15:03](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=903s) Addressing emissions from the nearby Lehigh / Kaiser cement plant, Jobs mentioned growing up five or six blocks away and jokingly noted he would not cry if it were removed. - [17:53](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=1073s) The targeted project timeline set plans for submission in summer 2011, groundbreaking in 2012, and employee move-in by 2015. - [17:53](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=1073s) When asked by Mayor Wong to open a retail Apple Store in Cupertino, Jobs declined due to insufficient foot traffic to sustain a standard store.

## Detailed walkthrough ### [00:04](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=4s) Introduction and Apple’s History in Cupertino

The Cupertino City Council meeting opens as the presiding officer takes the agenda out of order under oral communication to introduce Apple CEO Steve Jobs for a special presentation. Jobs steps up to the podium amid enthusiastic applause and light teasing from the council about his personal fan club in the room. He begins by recounting Apple's deep roots in the city, remarking, “Apple’s grown like a weed and as you know we’ve always been in Cupertino.” He recalls starting out in a small office park before eventually moving into their headquarters at the corner of De Anza Boulevard and Interstate 280 on Infinite Loop.

Those primary buildings comfortably hold roughly 2,600 to 2,800 people, but Apple's local workforce has surged to nearly 12,000 employees. To cope with the overflow, Apple has been forced to rent buildings—which Jobs bluntly characterizes as “not very good buildings either”—at an ever-widening radius from their main campus. Jobs emphasizes that while they have no intention of abandoning the Infinite Loop site, they are completely out of room and urgently need a second campus to augment their existing footprint so they can remain in Cupertino.

[01:54](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=114s) Personal Nostalgia, Bill Hewlett, and Land Acquisition

Jobs transitions to a deeply personal story explaining how the prospective land was acquired. As a 13-year-old boy growing up in the Valley, his heroes were Bill Hewlett and David Packard. Finding Bill Hewlett listed in the Palo Alto phone directory—which Jobs jokes gave a clue to his age—he placed a cold call to request spare parts to build a frequency counter. Hewlett not only provided the components, but also offered Jobs a summer job working on the frequency counter assembly line in Santa Clara off Interstate 280, an experience Jobs describes as being in “heaven.”

Around that exact period, Hewlett and Packard purchased agricultural land along Pruneridge Avenue in Cupertino, which had previously been apricot orchards, to establish Hewlett-Packard’s Computer Systems Division. With HP downsizing and consolidating operations, they placed the property on the market. Apple stepped in to purchase the HP parcel along with several adjacent parcels, assembling a contiguous plot of approximately 150 acres. Jobs notes they attempted to acquire an adjacent apartment complex on the corner as well, but the owners refused to sell, so Apple secured everything else.

[03:26](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=206s) The Vision: A Curved-Glass Ring for 12,000 People

To avoid building typical, uninspired commercial office parks, Apple retained top architectural firms to design an unconventional single-structure concept. As the council offers that Jobs can draw on the presentation touch screen with his finger, Jobs politely demurs: “I don't really need to draw on the screen it's okay you can see it clearly.” Revealing the rendering, he quips, “It’s a little like a spaceship landed, but there it is.” The design envisions 12,000 employees housed inside a massive circular four-story ring enclosing an expansive, lush central courtyard.

Jobs details the structural ambition behind the ring, noting that constructing circular architecture is far from economical: “There’s not a straight piece of glass on this building, it’s all curved.” Drawing on Apple's extensive global experience building flagship retail stores, the company developed the manufacturing capability to produce the largest architectural glass panels in the world. For this campus, custom-manufactured curved glass panes will encompass the entire perimeter of the ring from top to bottom.

```mermaid flowchart TD accTitle: Apple Campus Site Transformation Flowchart accDescr: Comparison of current site conditions versus the proposed Apple Campus transformation plan. subgraph Current["Existing HP / Pruneridge Site"] A1["20% Landscaping"] A2["80% Surface Asphalt Parking"] A3["3,700 Existing Trees"] A4["Conventional Office Park Layout"] end

subgraph Proposed["Proposed Apple Ring Campus"] B1["80% Landscaped Open Space"] B2["Underground Parking & Low Garage (Surface down 90%)"] B3["Over 6,000 Native & Fruit Trees"] B4["Single 4-Story Circular Ring Structure"] end

Current -->|"Apple Redesign & Density Optimization"| Proposed ```

[06:02](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=362s) Environmental Transformation: Landscaping, Trees, and Infrastructure

Jobs outlines a dramatic inversion of the site's surface conditions. Currently, only 20% of the site is landscaped, while the remaining 80% is dominated by massive asphalt surface parking lots. Apple's plan flips these figures, dedicating 80% of the 150 acres to green space and landscaping while pushing the majority of vehicle parking directly beneath the main ring structure, supplemented by a modest four-story above-ground parking structure designed to preserve human scale.

To guide the ecological restoration, Apple hired a senior arborist from Stanford University specializing in indigenous local flora. The tree count across the property will surge from the current 3,700 to nearly double, re-establishing native groves alongside heritage apricot orchards. On-site infrastructure includes: - A dedicated on-site Energy Center designed to serve as the campus's primary power generation facility using clean natural gas, treating the regional utility grid as emergency backup. - An underground presentation auditorium to host company product reveals locally, ending Apple's reliance on renting facilities in San Francisco. - Dedicated fitness centers, employee cafeterias able to serve roughly 3,000 people in a single sitting, and localized R&D testing facilities with minimal staffing.

[08:52](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=532s) Comparative Metrics of the Proposed Campus

Jobs presents a slide summarizing the net changes in density, site usage, and spatial footprint between the existing site and the proposed development:

Jobs sums up the philosophy behind the trade-offs: “So we want to take the space and in many cases making it smaller, or putting more of a desirable thing on the space, and that’s what we’d like to do.”

[10:41](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=641s) Council Questions: Economic Benefits, Commutes, and Community Value

Concluding his remarks, Jobs opens the floor to council questions. The presiding mayor jokes about the Apple Company Store merchandise: “If you go to your shop at 1 Infinite Loop, you have a T-shirt that says the mother ship has landed, and if you look at this picture, definitely the mother ship has landed here in Cupertino.”

Councilmember Gilbert Wong poses the first inquiry, asking what tangible benefits Cupertino residents will derive from the new development. Jobs addresses the city’s economic reliance on Apple bluntly:

> “Well, as you know, we’re the largest taxpayer in Cupertino, so we’d like to continue to stay here and pay taxes, that’s number one.”

Jobs cautions that if Apple cannot build the campus, the alternative is relocating outside the city: “Because if we can’t, then we have to go somewhere like Mountain View, and we take our current people with us, and we’d give up and over years sell the land here, and the largest tax base would go away.” He highlights additional community benefits, noting Apple employs thousands of well-compensated workers across all age groups—from Stanford graduates to older personnel like himself in their 50s—many of whom settle locally, patronize businesses, and purchase homes. He points to Apple's environmental transit efforts, including an existing fleet of 20 biodiesel-fueled commuter buses running routes from San Francisco to Santa Cruz to mitigate local traffic congestion, along with extensive bike-to-work adoption. Councilmember Wong responds by asking whether Cupertino residents might receive concrete civic amenities, such as municipal-wide free Wi-Fi.

[13:23](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=803s) Wi-Fi, Taxes, and Council Reactions to the Campus Vision

The exchange begins with Steve Jobs responding to the idea of Apple providing free citywide Wi-Fi to Cupertino residents. Jobs politely pushes back with dry humor, framing municipal services as the responsibility of the city government funded by corporate taxpayers: “See I've always—I'm a simpleton, I've always had this view that that we pay taxes and the city should do those things, that's why we pay taxes.” He quips that if Apple could get out of paying taxes, he would be delighted to put up Wi-Fi, adding, “I think we bring a lot more than a free Wi-Fi.” Council members laugh and agree, noting jokingly that sales tax revenues could be used to provide iPads to residents.

Councilmember Mark Santoro, speaking as a 35-year veteran employee of Hewlett-Packard who spent most of his career on the Cupertino campus in those very HP buildings, reflects on his initial sadness when HP decided to consolidate and vacate. However, looking at Apple’s new plans, he remarks that the word “spectacular” would be an understatement, predicting it will become the most elegant corporate headquarters in the United States. Jobs agrees with the high bar they have set for the project: “I think we do have a shot of building the the the best office building in the world, and I really do think architecture students will come here to see this.”

- **Councilmember perspective:** 35-year former HP employee praises the transition from the old HP campus to Apple's design. - **Architectural ambitions:** Jobs anticipates that the circular campus will attract architecture students worldwide.

---

[15:03](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=903s) Campus Headcount, Safety, and the Lehigh Cement Plant

Councilmember Gilbert Wong discusses his earlier briefing alongside the city manager with Apple executives Tim Cook, Peter Oppenheimer, and Terry O’Reilly (Director of Real Estate and Facilities). He seeks clarification on employee capacity and whether Apple intends to keep its existing Infinite Loop campus. Jobs clarifies that Apple will retain Infinite Loop, noting that Infinite Loop holds roughly 2,600 employees, while the new ring-shaped campus will house 12,000 to 13,000 employees. Wong raises safety and emergency concerns regarding concentrating that many people in a single structure. Jobs assures him that Apple will exceed standard safety codes, emphasizing how deeply Apple values its talent: “The last thing we want is for anybody to get hurt.” When Wong asks about traffic increases, Jobs points out that overall employment will only grow modestly, by about 20%.

```mermaid flowchart TD accTitle: Apple Cupertino Campus Distribution accDescr: Diagram showing total Cupertino workforce distributed between Infinite Loop and the proposed new Apple Park campus. subgraph Campuses["Apple Cupertino Facilities"] IL["Infinite Loop (~2,600 employees retained)"] AC["New Campus / Apple Park (~12,000 - 13,000 employees)"] end Tot["Total Cupertino Workforce (~14,600 - 15,600 employees)"] IL --> Tot AC --> Tot ```

The conversation shifts to environment and health after Wong notes Jobs's strict indoor smoking ban on campus. Jobs shares a personal reason: “Both my parents died of lung cancer from smoking, so I'm a little sensitive on that topic.” Wong then inquires if Jobs is concerned about emissions from the nearby Lehigh Southwest Cement Plant (historically known as the Permanente / Kaiser plant on Stevens Creek). Jobs acknowledges he knows the plant intimately, having grown up just five or six blocks away from it. While noting that the owners bought the land fair and square and likely will not relocate, Jobs adds frankly to general laughter: “If you kick Kaiser out, I wouldn't cry.”

- **Infinite Loop headcount:** ~2,600 people. - **New campus headcount:** ~12,000 to 13,000 people. - **Net employment increase:** Modest increase of approximately 20%. - **Lehigh / Kaiser cement plant:** Jobs grew up five to six blocks from the facility and would welcome its departure, though recognizing its property rights.

---

[17:53](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=1073s) Project Timelines, Hometown Ties, and the Apple Store Request

Councilmember Orrin Mahoney asks Jobs for the target construction and occupancy schedule. Jobs explains that he constantly presses his own teams on schedule milestones: Apple intends to submit formal development plans promptly, break ground the following year (2012), and move into the completed headquarters in 2015.

Mayor Gilbert Wong highlights Jobs's deep personal roots in Cupertino, pointing out that Jobs attended Cupertino Middle School and Homestead High School, making him a true hometown resident who chose to remain and build Apple’s future locally despite interest from states and cities nationwide. Wong then makes a pitch for community amenities: Cupertino residents dislike traveling to Valley Fair in San Jose or to Los Gatos to visit an Apple Store, so the council would love Apple to open a retail store in Cupertino. To demonstrate his enthusiasm, Wong displays his personal iPad 2 and mentions his 11-year-old child's love for the device. Jobs explains the economic reality behind Apple's retail site selection:

> “The problem with putting an Apple Store in Cupertino is there just isn't the traffic, so I'm afraid it might not be successful.”

Jobs notes that if Apple believed a local retail location could succeed, they would gladly build one. Mayor Wong responds that the city would do whatever it takes to help make it successful. The presentation concludes with warm gratitude from the council, recognizing the historical milestone of the 155-acre assemblage (combining an initial 55-acre parcel with the 100-acre Hewlett-Packard acquisition). Jobs thanks the council to enthusiastic applause, stating, “We'll get back to working on our plan so we can get back to you as quick as possible.”

- **Target project timeline:** - Submit plans: Immediately / summer 2011. - Groundbreaking: 2012. - Move-in / completion: 2015. - **Steve Jobs Cupertino educational roots:** Cupertino Middle School and Homestead High School. - **Land assemblage history:** Initial 55 acres acquired roughly 5 years earlier, followed by 100 adjacent acres from HP (totaling ~155 acres). - **Apple Store feasibility:** Jobs states foot traffic in Cupertino is insufficient for a standard retail store.

## Notable quotes > [13:23](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=803s) I think we do have a shot of building the the the best office building in the world, and I really do think architecture students will come here to see this. — Steve Jobs

> [17:53](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=1073s) The problem with putting an Apple Store in Cupertino is there just isn't the traffic, so I'm afraid it might not be successful. — Steve Jobs

> [10:41](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=641s) Well, as you know, we’re the largest taxpayer in Cupertino, so we’d like to continue to stay here and pay taxes, that’s number one. — Steve Jobs

## Mentioned Steve Jobs, Bill Hewlett, David Packard, Gilbert Wong, Mark Santoro, Orrin Mahoney, Tim Cook, Peter Oppenheimer, Terry O’Reilly, Apple Inc., Hewlett-Packard, Lehigh Southwest Cement Plant, Stanford University, Cupertino Middle School, Homestead High School, Infinite Loop, iPad 2, Cupertino Community Hall, Cupertino City Council

## Video description Apple Inc. CEO Steve Jobs presents his proposal for a new Apple Campus to the Cupertino City Council. This presentation was recorded Tuesday, June 7, 2011 at the Cupertino Community Hall.

Additional information is available at http://Cupertino.org/apple

Cite: "The City Channel, City of Cupertino, June 7, 2011, http://www.Cupertino.org/citychannel"

[Source](https://www.youtube.com/watch?v=gtuz5OmOh_M)

中文简报

乔布斯公布苹果环形园区规划，向库比蒂诺警示搬迁风险苹果首席执行官史蒂夫·乔布斯向库比蒂诺市议会警告称，如果官员否决其容纳1.2万名员工的新环形总部规划，公司将迁往山景城等邻近城市，使库比蒂诺失去其最大税基。史蒂夫·乔布斯展示了苹果公司的构想，计划在库比蒂诺从惠普公司及相邻地块整合而来的约150英亩土地上，建设一座四层的环形园区。该项目将把大片沥青地面停车场转变为80%的景观开放空间，种植数千棵本土树木，采用定制弧面玻璃建筑，并配备场内清洁能源设施，以容纳1.2万至1.3万名员工。在与市议会气氛友好的讨论中，乔布斯谈及对库比蒂诺的经济效益与交通疏解措施，并巧妙化解了议员关于提供免费市政Wi-Fi和当地苹果零售店的诉求。他最后确认苹果将保留无限循环路园区，同时计划于2012年动工，2015年园区正式启用。史蒂夫·乔布斯展示了苹果在库比蒂诺建设全新环形“飞船”园区的方案，旨在容纳1.2万至1.3万名员工，同时保留现有的无限循环路总部。 (3:26) 占地150英亩的场地开发将彻底颠覆现有的地表状况，从80%的沥青停车场转变为80%的绿化景观空间，树木数量几乎翻倍，达到6000多棵本土树木和果树。 (6:02) 这座四层环形建筑的外围将全周配备定制制造的建筑弧面玻璃，并由场内天然气能源中心和地下报告礼堂提供支持。 (4:02) 苹果计划于2012年动工并于2015年竣工，乔布斯强调苹果是库比蒂诺最大的纳税人，并警告称如果无法建设，将被迫搬迁到山景城等城市。 (10:41)

Detailed notes — zh

## Background 该视频由库比蒂诺市（City of Cupertino）官方频道于 2011 年 6 月 8 日发布在 YouTube 平台上。视频记录了 2011 年 6 月 7 日在库比蒂诺社区大厅举行的市政会议，苹果公司首席执行官史蒂夫·乔布斯（Steve Jobs）亲自向市议会陈述并提交新园区（Apple Campus 2）的建设规划提案。 ## TL;DR 史蒂夫·乔布斯回顾了自己在库比蒂诺的成长经历及早年在惠普（HP）工作的深厚渊源，阐述了苹果因业务高速发展整合约 150 英亩土地建设新园区的必要性。他详细展示了宛如“降落的宇宙飞船”的环形主楼、全曲面玻璃幕墙、将园区绿化率大幅提升至 80% 的生态重构方案，以及自备能源中心和新品发布大礼堂等核心设施。在与市议员的问答交锋中，乔布斯坦率回应了关于税收贡献、城市公共 Wi-Fi、人身安全标准、预期于 2012 年动工及 2015 年入驻的时间表，并客观解释了库比蒂诺暂不适宜开设 Apple Store 零售店的商业考量。 ## Atmosphere & style 整场陈述既有市政听证的严谨，又洋溢着老友重逢般的温情与融洽。乔布斯虽身形消瘦却神采奕奕、语调坚定，他将宏大的建筑野心与儿时拨打休利特私人电话的童年记忆娓娓道来，展现出强烈的本土情怀与自信。面对议员们关于免费 Wi-Fi 或开店的试探性打趣，他以敏锐幽默、毫不含糊的真诚坦率化解，现场掌声与笑声不断，流淌着见证历史性地标诞生的由衷敬意与自豪感。 ## Bulletin - [00:04](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=4s) 史蒂夫·乔布斯向库比蒂诺市议会正式公布新园区（Apple Park / Campus 2）规划方案，整合了前惠普所在地块在内的 150 英亩土地，计划容纳约 12000 至 13000 名员工。 - [04:03](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=243s) 新园区主楼设计为 4 层的宏大环形建筑，外立面完全由定制巨幅弧形曲面玻璃包围，乔布斯形容其“宛如降落的宇宙飞船”，并有望成为全球最佳办公大楼与建筑地标。 - [06:00](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=360s) 生态方案将地面停车大举转入地下及停车楼，地面沥青面积骤减 90%，园区绿化率从原先的 20% 大幅提升至 80%，树木数量由 3700 棵增加近一倍。 - [17:53](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=1073s) 乔布斯公布建设时间表，计划在 2011 年提交详细方案、2012 年破土动工，并争取于 2015 年实现全员入驻；原有的 1 Infinite Loop 园区将继续保留以安置 2600 名员工。 ## Key takeaways - [00:04](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=4s) 苹果在库比蒂诺本地员工已近 12000 人，而 1 Infinite Loop 原总部仅能容纳约 2600-2800 人，公司因分散租用建筑导致空间捉襟见肘，迫切需要自建全新集中园区。 - [00:04](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=4s) 乔布斯回顾了 13 岁时直接致电惠普创始人比尔·休利特并获得暑期工作的经历，而新园区所购入的正是当年惠普建成的计算机系统部门地块，兼具历史与个人情感意义。 - [04:03](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=243s) 新园区委托全球顶尖的诺曼·福斯特建筑团队设计，打破多栋分散的传统办公园区格局，采用中央设开阔绿色庭院的宏大单体环形建筑设计。 - [04:03](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=243s) 得益于全球 Apple Store 建设积累的工程技术，环形建筑通体采用全定制巨幅曲面玻璃幕墙，全楼没有任何一块平直玻璃。 - [06:00](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=360s) 园区整体占地足迹减少 30%，绿化景观比例由惠普时期的 20% 激增至 80%，并聘请斯坦福大学树艺专家指导补植本土树木与重现杏树果园。 - [06:00](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=360s) 园区规划包含可供 3000 人用餐的餐厅、专属发布会礼堂以及自建天然气清洁能源中心，以保证断电时顶级工程师的研发不中断，市政电网仅作备用。 - [10:37](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=637s) 针对市民效益的质询，乔布斯强调苹果是库比蒂诺最大的纳税人，新园区的保留避免了税基与万名高净值人才流失至山景城等周边城市，对地方财政与社区经济至关重要。 - [13:23](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=803s) 乔布斯幽默回绝了市议员关于提供全市免费 Wi-Fi 的诉求，直言企业纳税、市政履行公共服务各司其职，若免税则乐意自费提供。 - [14:04](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=844s) 曾在此地块工作 35 年的惠普老员工议员对规划给予极高评价，乔布斯确信该建筑将成为世界级标杆，吸引全球建筑系师生前来参访。 - [15:03](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=903s) 乔布斯透露因双亲均死于吸烟引起的肺癌，苹果园区推行严格全楼禁烟；针对周边长期存在的水泥厂空气污染，他幽默表示如果市政将其迁走自己绝不难过。 - [17:53](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=1073s) 项目推进时间线明确规划为：2011 年提交方案报批、2012 年破土动工、2015 年实现完工入驻。 - [18:42](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=1122s) 面对本地开设 Apple Store 的提议，乔布斯依据零售数据坦承库比蒂诺本地人流量不足，出于商业逻辑考量暂不适合开店。 ## Detailed walkthrough ### [00:04](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=4s) 开场引言与史蒂夫·乔布斯的童年渊源库比蒂诺（Cupertino）市议会打破既定议程，在口头沟通环节优先邀请苹果公司首席执行官史蒂夫·乔布斯（Steve Jobs）上台做特别陈述。乔布斯走上讲台时受到热烈掌声，主持会议的市长打趣称他在这里拥有一群“粉丝俱乐部”。乔布斯开门见山地指出，苹果公司发展极其迅猛，业务“像杂草一样疯长（grown like a weed）”。苹果从创立之初就一直扎根在库比蒂诺，从最初的小型写字楼，发展到位于 De Anza 大道与 280 号州际公路交汇处的 1 Infinite Loop 园区。然而现有园区仅能容纳约 2600 至 2800 人，而苹果在当地已有近 12000 名员工。公司不得不以现有园区为中心，在越来越大的半径范围内租用许多并不理想的办公楼安置员工。为了不再流散办公，苹果必须兴建一个全新的园区来补充现有场地，并坚定希望能继续留在库比蒂诺。乔布斯随后分享了一段充满温情的个人回忆。他买下的这块土地对他而言有着非同寻常的情感意义：在他大约 13 岁时，惠普（Hewlett-Packard）创始人比尔·休利特（Bill Hewlett）和大卫·帕卡德（David Packard）是他的偶像。当时电话簿上所有的电话号码都是公开的，年少的乔布斯直接查到并拨通了比尔·休利特的私人电话。休利特亲自接了电话，乔布斯向他请求提供一些用于组装频率计数器的零部件。休利特不仅大方送了他零件，还给了他一份更加宝贵的人生契机——在当年夏天为他提供了一份惠普的暑期工作，地点就在圣克拉拉 280 号公路旁的频率计数器制造部门。乔布斯回忆道：“当时我感觉自己上了天堂。”正是在那个时期，休利特与帕卡德亲自考察了库比蒂诺 Pruneridge 大道一带的杏树园地皮并将其买下，建成了惠普计算机系统部门。随着近年来惠普业务收缩出售该地块，苹果将其购入，并整合了周边土地，凑齐了约 150 英亩（Acres）的完整地块。 - **现有园区承载力**：约 2600–2800 人，位于 De Anza 与 280 号公路交汇处。 - **本地员工规模**：已接近 12000 人，大部分散布在周边租用的建筑中。 - **新购地块概况**：约 150 英亩，前身为惠普计算机系统部门所在地及历史上的杏树果园。 ### [04:03](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=243s) “飞船”主楼与前沿建筑设计乔布斯随后展示了规划幻灯片。虽然市议员提示屏幕支持手绘触控，乔布斯幽默地回绝表示无需屏幕涂鸦，大家能看得很清楚。苹果聘请了全球顶尖的建筑设计团队（诺曼·福斯特建筑事务所），提出将 12000 人容纳在一座单一建筑内的宏大构想。乔布斯坦言，虽然办公园区分散分布多栋建筑很普遍，但那种模式很快就会变得乏味。苹果想要做更卓越的设计，而成果正如展示的一样：“它看起来有点像一艘降落的宇宙飞船（It's a little like a spaceship landed, but there it is）。” 该建筑为完美的环形圆环，内部包裹着一个开阔绚丽的中央庭院。乔布斯向议员们直言，环形建筑绝非造价低廉的建造方案：“这座建筑上没有一块平直的玻璃，全部都是弧形曲面（There's not a straight piece of glass on this building, it's all curved）。”得益于苹果在全球兴建 Apple Store 零售店积累的高难度工程经验，苹果已熟练掌握制造全球最大单体建筑玻璃的技术，并计划专为该主楼量身定制通体环绕的巨幅弧面玻璃幕墙，呈现前所未见的整体通透视觉。 ```mermaid flowchart TD accTitle: 苹果新园区主楼设计与工程亮点 accDescr: 展示环形飞船建筑的设计特色、结构形式与核心指标 subgraph Structure["建筑架构"] Shape["宏大环形单体建筑"] Courtyard["中央大型绿色庭院"] Shape --> Courtyard end subgraph Engineering["工程与制造"] Glass["全定制巨幅曲面玻璃"] StoreExp["依托全球零售店工程经验"] StoreExp --> Glass end subgraph Scale["规模容量"] Cap["单栋容纳约 12000 人"] Height["建筑主体仅 4 层高（保持人居尺度）"] end Structure --> Scale Engineering --> Structure ``` ### [06:00](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=360s) 绿化生态逆转与基础设施规划针对现有场地的环境痛点，乔布斯展示了激进的生态改造方案。目前惠普遗留地块充斥着大量沥青地面停车场，绿化率仅为 20% 左右。苹果规划将绝大多数车辆停放转入地下，一举将园区绿化率提高到 80%。乔布斯直言现存场地状况“相当糟糕”，为此苹果专门从斯坦福大学聘请了资深树艺专家，指导种植适应本地气候的本土树种，并恢复具有历史印记的杏树果园，将园区树木数量从现存的 3700 棵大幅增加近一倍。在基础设施方面，主楼地上建筑高度严格控制在 4 层，地下设置多层停车场；由于地下空间仍无法完全满足需求，场地另配一座 4 层高的停车楼，整体建筑高度与周边及库比蒂诺现有园区保持一致，维持舒适的“人居尺度（Human scale）”。此外，园区将配备独立的能源中心（Energy Center）。乔布斯解释，苹果汇聚了全天对着电脑编写软件的顶级工程师，如果市政电网断电就会导致全员停工回家。因此园区必须自备电力保障。苹果计划以天然气等更清洁、更低廉的方式自建能源中心作为首要电力来源，反将城市电网作为备用电源。园区还规划了可容纳约 3000 人同时就餐的大型员工餐厅、研发测试设施、健身中心，以及一个能举办新品发布会的自建专属礼堂（Auditorium），省去团队以往每次发布会都要大费周章前往旧金山的麻烦。 | 项目指标 | 改造前（惠普旧址现状） | 改造后（Apple Campus 2 规划） | 变化幅度 | |:--- |:--- |:--- |:--- | | **容纳人数** | 约 8000–9000 人 | 12000–13000 人 | 增加约 40% | | **建筑面积** | 约 260 万平方英尺 | 310 万平方英尺 | 增加约 20% | | **占地足迹 (Footprint)** | 基础建筑覆盖率较高 | 减少占地基底面积 | **减少 30%** | | **绿化景观占比** | 约 20% | 约 80% | **增加 350%** | | **园区树木数量** | 3700 棵 | 翻倍（约 6000–7000 棵） | 增加约 60% | | **地面沥青停车面积** | 覆盖大部分地块 | 转入地下及专用停车楼 | **减少 90%** | ### [10:37](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=637s) 议会问答：对库比蒂诺市民的切实福祉陈述告一段落后，市长感叹道，在苹果 Infinite Loop 的周边店里有一件写着“母舰已经着陆”的文化衫，而看到眼前的设计图，母舰确实降落在了库比蒂诺。随后，市议员奥兰·黄（Orrin Wang）提出了市民最关注的问题：“我想人们很好奇想知道，库比蒂诺市民能从这个新园区中获得什么好处？” 乔布斯的回答坚定而直率：“首先，众所周知，我们是库比蒂诺最大的纳税人，所以我们希望继续留在这里交税，这是第一点。”他坦承其中的利害关系：如果在此处无法落实新园区，苹果就必须搬迁到山景城（Mountain View）等其他地方，带走现有的所有员工，并在未来几年内出售这里的土地，届时库比蒂诺最大的税收支柱将彻底流失，这对双方都是不可承受的损失。其次，苹果雇佣了跨越各年龄段的高素质精英，从斯坦福大学等顶尖学府的毕业生到五六十岁的资深专家，这些人收入优渥，大多渴望就近居住在工作地周边，将使库比蒂诺成为他们工作与生活的首选家园。在交通与减排方面，苹果推行绿色出行，许多人骑自行车上班，同时苹果运营着由 20 辆高环保生物柴油大巴组成的班车车队，从旧金山一路贯通至圣克鲁斯（Santa Cruz）。庞大的高素质富裕人口涌入、稳固而巨大的税基支撑，加上用成千上万棵绿树取代原先丑陋的沥青停车场，都将为城市带来长久红利。黄议员随后打趣追问是否会有更具体的市民福利，比如全城免费 Wi-Fi 等，对话随即进入下一阶段的深入交锋。 ### [13:23](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=803s) 税收、公共服务与免费 Wi-Fi 的讨论在被问及是否能为库比蒂诺市提供公共免费 Wi-Fi 时，史蒂夫·乔布斯坦率地分享了自己对企业纳税与公共职能边界的理解。他带着几分幽默调侃道：“你看，我这个人头脑比较简单，我一直以来的观点是，我们纳税，然后由市政府来做那些事情——这就是我们纳税的原因。”（“See, I've always—I'm a simpleton, I've always had this view that we pay taxes and and the city should do those things, that's why we pay taxes.”）他随即开玩笑说，如果能免除苹果公司的税款，他会非常乐意自掏腰包搭建 Wi-Fi。随后有议员插话建议，或许可以动用一部分销售税分成，给市民发放 iPad 并提供免费网络。乔布斯则微笑着总结道，苹果公司为库比蒂诺带来的价值与贡献，远比一个免费 Wi-Fi 丰富得多，议员们对此也表示赞同。 ### [14:04](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=844s) 惠普老员工议员的致敬与世界级建筑愿景议员 Mahoney 接过话筒发言。作为一名曾在惠普（HP）工作过 35 年、大部分职业生涯都在库比蒂诺该地块园区办公的老员工，他提到当最初听到惠普决定整合并迁出该园区时，内心感到非常遗憾与伤感。然而，在亲眼看到苹果公司的新园区规划方案后，他由衷赞叹用“壮观”（spectacular）来形容都显得保守了。他认为这无疑会是全美最优雅的企业总部，代表市议会对苹果团队的付出表示由衷感谢，并期待后续推进审批流程。乔布斯真诚回应了这份赞誉，并对新建筑的品质寄予极高期望。他充满信心地表示，这栋建筑未来将成为建筑界的地标。 > “我认为我们确实有机会打造出世界上最好的办公大楼，我真的认为建筑系的学生们都会特地赶来这里参观，它完全能达到那样的高度。”（“I think we do have a shot of building the the the best office building in the world, and I really do think architecture students will come here to see this, I think it could be that good.”） ### [15:03](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=903s) 园区容纳人数、安全标准与临近水泥厂的插曲议员 Chang 提到自己与市经理曾会见苹果高管蒂姆·库克（Tim Cook）、彼得·奥本海默（Peter Oppenheimer）及园区总监 Terry。他首先向乔布斯确认原有总部 Infinite Loop 的去留。乔布斯澄清，苹果需要两个园区并存才能容纳所有员工，旧总部约容纳 2,600 人，而新园区将容纳约 12,000 至 13,000 人。随后议员询问将万人集中在单体大楼内的消防与人身安全问题。乔布斯坦言，苹果投入了巨额精力物色并雇佣全球最顶尖的人才，保护员工安全是重中之重，因此大楼不仅会严格遵循极其精密的建筑安全规范，还会主动超越既有标准。针对交通压力的担忧，乔布斯解释称苹果在当地的总雇员增幅并不算大，仅增长约 20%。谈话中议员提到乔布斯重视空气质量并推行全楼禁烟，乔布斯动情地解释了自己的个人原因：“我的双亲都因吸烟引发的肺癌过世，所以我在这个话题上比较敏感。”（“Both my parents died of lung cancer from smoking, so I'm a little sensitive on that topic.”）议员随后指出附近的 Lehigh Southwest 水泥厂（原 Kaiser 水泥厂）存在空气污染，询问乔布斯是否知情。乔布斯笑着回应，自己小时候长大的地方离那座工厂仅有五六个街区，对它非常熟悉；水泥厂拥有合法的土地所有权，虽然不会轻易搬迁，但他打趣道：“不过要是你们把 Kaiser 赶走，我是绝不会哭的。”（“But if you kick Kaiser out, I wouldn't cry.”） - 现有 Infinite Loop 园区：继续保留，容纳约 2,600 名员工。 - 拟建新园区：单体环形主楼，容纳约 12,000 至 13,000 名员工。 - 员工规模增长：在库比蒂诺当地的整体人员增长幅度约为 20%。 ### [17:53](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=1073s) 项目推进时间表议员 Wang 向乔布斯询问新总部的预期时间节点，包括方案报批、破土动工以及最终落成启用的具体规划。乔布斯表示，自己平时也经常向公司团队追问同样的进度。苹果计划在方案汇报后以最快速度正式提交详细规划，目标是在 2012 年正式破土动工，并争取在 2015 年实现全员入驻。议员对乔布斯的亲临表达了由衷的敬意，称赞苹果的技术让库比蒂诺市民倍感自豪。乔布斯也热情回应，苹果同样以扎根于库比蒂诺为荣。 ```mermaid flowchart LR accTitle: 苹果新园区建设规划推进时间线 accDescr: 展示苹果新园区从提交申请、动工建设到完工搬迁的三年规划流程 subgraph Timeline ["项目关键节点"] A["提交最终规划方案 (2011年)"] --> B["破土动工 (2012年)"] B --> C["正式竣工入驻 (2015年)"] end ``` ### [18:42](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=1122s) 本土情结、Apple Store 的诉求与圆满收官另一位市议员在发言中回顾了乔布斯与库比蒂诺的深厚渊源：乔布斯是地地道道的本地子弟，曾就读于 Cupertino Middle School（议员自己的女儿目前也在此就读），随后毕业于 Homestead High School。议员表示，全美各地的州长与市长都在极力争取苹果总部落户，但苹果最终选择留在发源地扩建，让当地倍感荣幸。接着，议员拿出了自己的 iPad 2，称赞这项技术深受全家喜爱，并顺势提出一个社区诉求：市民目前去零售店需要前往 Valley Fair 或 Los Gatos，希望乔布斯能考虑在库比蒂诺本地开设一家 Apple Store。乔布斯诚恳而直接地解释了商业逻辑上的客观限制： > “在库比蒂诺开设 Apple Store 的问题在于，这里的客流量实在不足；所以我担心它可能不会成功。如果真觉得能做成功，我们当然很乐意开店。”（“The problem with putting an Apple Store in Cupertino is there just isn't the traffic, so I'm afraid it might not be successful. If we thought it'd be successful, we'd love to.”）议员打趣表示全市会全力支持让它成功。最后，议员带领全场回顾了苹果从五年前收购 55 英亩土地，到后来又从惠普拿下 100 英亩土地的漫长历程，称这是见证历史的一刻，并号召全场为乔布斯献上热烈的掌声。乔布斯在掌声中致谢并表示团队将立刻回去继续推进图纸与规划，发布会在融洽热烈的氛围中圆满结束。 ## Notable quotes > [14:04](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=844s) I think we do have a shot of building the the the best office building in the world, and I really do think architecture students will come here to see this, I think it could be that good. — 史蒂夫·乔布斯 > [13:23](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=803s) See, I've always—I'm a simpleton, I've always had this view that we pay taxes and and the city should do those things, that's why we pay taxes. — 史蒂夫·乔布斯 > [18:42](https://www.youtube.com/watch?v=gtuz5OmOh_M&t=1122s) The problem with putting an Apple Store in Cupertino is there just isn't the traffic, so I'm afraid it might not be successful. If we thought it'd be successful, we'd love to. — 史蒂夫·乔布斯 ## Mentioned 史蒂夫·乔布斯, 比尔·休利特, 大卫·帕卡德, 诺曼·福斯特建筑事务所, 奥兰·黄, Mahoney, Chang, 蒂姆·库克, 彼得·奥本海默, 苹果公司, Apple Store, 惠普, 斯坦福大学, Lehigh Southwest 水泥厂, iPad 2, 库比蒂诺, 1 Infinite Loop, Cupertino Middle School, Homestead High School ## Video description Apple Inc. CEO Steve Jobs presents his proposal for a new Apple Campus to the Cupertino City Council. This presentation was recorded Tuesday, June 7, 2011 at the Cupertino Community Hall. Additional information is available at http://Cupertino.org/apple Cite: "The City Channel, City of Cupertino, June 7, 2011, http://www.Cupertino.org/citychannel" [Source](https://www.youtube.com/watch?v=gtuz5OmOh_M)

Source quotes

[14:04] 史蒂夫·乔布斯: I think we do have a shot of building the the the best office building in the world, and I really do think architecture students will come here to see this, I think it could be that good. [13:23] 史蒂夫·乔布斯: See, I've always—I'm a simpleton, I've always had this view that we pay taxes and and the city should do those things, that's why we pay taxes. [18:42] 史蒂夫·乔布斯: The problem with putting an Apple Store in Cupertino is there just isn't the traffic, so I'm afraid it might not be successful. If we thought it'd be successful, we'd love to.

Source quotes

[13:23] Steve Jobs: I think we do have a shot of building the the the best office building in the world, and I really do think architecture students will come here to see this. [17:53] Steve Jobs: The problem with putting an Apple Store in Cupertino is there just isn't the traffic, so I'm afraid it might not be successful. [10:41] Steve Jobs: Well, as you know, we’re the largest taxpayer in Cupertino, so we’d like to continue to stay here and pay taxes, that’s number one.

Original transcript

[0:04] at this time we have C manners in [0:06] presentation and it is my honor um to [0:09] call um I'm going to take a little [0:11] things out of out of order and uh [0:13] actually is under oral communication and [0:14] as you know copertino is very famous for [0:17] um Apple computer and we're very honored [0:19] to have Mr Steve Jobs to um come here [0:22] tonight to give a special uh [0:23] presentation Mr jobs [0:28] [Applause] [0:36] [Music] [0:38] welcome Mr Jin looks like you have a fan [0:40] club here thanks yeah thank you [0:46] um I [0:49] was Apples grown like a weed and as you [0:53] know we've always been in [0:55] kutino started in a little Office Park [0:58] and eventually got the buildings we are [1:02] in now at the corner of deanza in [1:06] 280 but we've uh and those buildings [1:08] hold maybe 2600 people 2800 [1:13] people uh but we've got almost 12,000 [1:17] people in in the area so we're [1:20] renting buildings not very good [1:23] buildings either at an at an Ever [1:27] greater uh radius from from our [1:31] campus and we're putting people in [1:33] those and it's clear that we need to [1:37] build a new campus so we're just out of [1:40] space and that doesn't mean we don't [1:41] need the one we've got we do need it but [1:44] we need another one to augment [1:46] it um and so we've got a plan that lets [1:50] us stay in [1:52] copertino uh and we went out and we [1:54] bought some land and this land is kind [1:56] of special to me I uh when I was 13 I [2:01] think I called up uh huet and Packard [2:04] were my idols and I called up Bill huet [2:07] because he lived in paloalto and there [2:09] were no unlisted numbers in the phone [2:11] book which gives you a clue to my [2:14] age and he picked up the phone and I [2:16] talked to him and I asked him if he'd [2:18] give me some spare parts for something I [2:20] was building called a frequency counter [2:22] and he did but in addition to that he [2:25] gave me something way more important he [2:27] gave me a job that summer a summer job [2:31] at huet Packard um right here on uh in [2:35] Santa clar off 280 the division that [2:37] built frequency counters and I was in [2:40] heaven well right around that exact [2:43] moment in [2:44] time uh hulet and Packard themselves [2:48] were walking on some property over here [2:50] in copertino in prun Ridge and they [2:53] ended up buying [2:55] it uh and they built their computer [2:57] systems division there and uh as hulet [3:02] Packard has been shrinking lately they [3:04] decided to sell that property and we [3:06] bought [3:07] it uh we bought that and we bought some [3:10] adjacent property all used to be apricot [3:13] trees uh apricot Orchards and we've got [3:16] about 150 [3:18] acres and we would like to put a new [3:22] campus on that so that we can stay in [3:26] copertino and we've come up we've heard [3:29] some great Architects to work with some [3:31] of the best in the world I think um and [3:34] we've come up with a a design that puts [3:38] 12,000 people in one [3:42] building you think about that that's [3:44] rather odd 12,000 people in a building [3:47] in one building but we've seen these [3:50] these office parks with lots of [3:52] buildings and they get pretty boring [3:55] pretty fast so we'd like to do something [3:57] better than that and I'd like to take [3:59] you through what we'd like to do um so [4:03] this is supposed to work here there we [4:05] go can you see this yes we can great so [4:10] here's where we are today which is uh on [4:14] infinite Loop Drive again at the [4:17] intersection of deanza and 280 Mr jobs [4:20] you can actually draw on the screen [4:21] that's how Hightech we are oh could use [4:23] your [4:24] finger sste of pointing in the air you [4:26] can just draw I don't really need to [4:28] draw on the screen it's okay you can see [4:29] it clearly uh and what we've done is [4:33] we've bought this land right here we [4:36] tried to buy the apartments in the [4:38] corner but they're not for sale so we [4:40] couldn't buy those uh but we bought [4:43] everything [4:45] else and the campus we'd like to build [4:49] there is one building that holds 12,000 [4:54] people and and uh it's it's pretty [4:57] amazing building let me show it [5:00] you it's a little like a spaceship [5:04] landed but there it [5:06] is [5:08] and it's got this gorgeous Courtyard in [5:11] the [5:11] middle uh but a lot more so let's let's [5:15] take a closer look at it um it's got [5:19] curve it's it's it's a it's a circle and [5:24] so it's curved all the way around as you [5:26] know if you build things this is not the [5:28] cheapest way to build something [5:30] there's not a straight piece of glass on [5:31] this building it's all curved and we've [5:34] used our experience in making retail [5:37] buildings all over the world now and we [5:40] know how to make the biggest pieces of [5:42] glass in the world for architectural use [5:46] and we want to make the glass [5:47] specifically for this building here we [5:49] can make it curved like this all the way [5:51] around the [5:51] building and you can see what it will [5:54] look [5:55] like it's pretty [5:57] cool um [6:00] again [6:02] today about 20% of the space is [6:05] Landscaping most of it is a big asphalt [6:09] parking lot several big asphalt parking [6:12] lots So 20% of it is landscape we want [6:15] to completely change this uh and we want [6:18] to make uh 80% of it [6:22] landscape and the way we're going to do [6:24] this is we're going to put the most of [6:25] the parking [6:27] underground um so that we can have uh [6:31] 80% be landscape um and you can see what [6:34] we have in mind I mean there's nothing [6:36] like this on the property now it's it's [6:38] pretty [6:40] bad today there are 3,700 trees in the [6:43] property we'd like to just you know [6:45] almost double [6:50] that we've hired [6:53] uh one of the senior arborists from [6:56] Stanford actually who's very good with [6:59] indigenous trees around this area so [7:02] we'd like to plant a lot of trees [7:03] including some apricot [7:05] Orchards and again you can see what it [7:08] might be [7:12] like and this is some of the [7:15] infrastructure um the main building we [7:19] want we have parking underneath the main [7:21] building and that's not enough [7:24] unfortunately and we have a parking [7:26] structure here as well the building's [7:29] four St stories high as is the parking [7:31] structure so uh there's nothing High [7:34] here at all we want the whole place [7:36] human scale it's actually [7:39] U [7:40] um about the same as what we have in in [7:43] kutino right [7:45] now and an energy center we deal with uh [7:49] people using sitting at computers all [7:52] day writing [7:53] software and if the power goes out on [7:56] the grid we get to send everybody home [7:58] so we have to have backup power to power [8:01] the place in the event of brown outs and [8:03] stuff and I think what we're going to [8:05] end up doing is [8:08] um making the energy center our primary [8:11] source of [8:12] power because we can generate power with [8:16] natural gas and other ways that can be [8:19] cleaner and cheaper and use the grid as [8:21] our backup um we think that makes more [8:25] sense uh we've got an auditorium because [8:27] we put on presentations much like we did [8:30] yesterday but we have to go to San [8:32] Francisco to do them and a fitness [8:34] center and some R&D facilities these are [8:36] just things that where we do uh testing [8:40] and we need some buildings to test in [8:42] and there's hardly any people in them [8:45] um so this is roughly the kind of thing [8:48] that we're thinking [8:50] about and [8:52] uh we're thinking about 12,000 people I [8:55] put 13 on the slide just because we may [8:57] may get a little luckier than 12,000 [9:00] uh so we're we're up roughly 40% in [9:02] people versus what the site has been [9:05] used for [9:08] already um and uh we're increasing the [9:12] space to [9:14] 3.1 uh million square fet So 20% [9:18] increase in Space the landscaping though [9:21] increases by uh [9:24] 350% which is [9:26] nice uh the trees by 60% the surface [9:30] parking goes down by [9:33] 90% and uh and so I think the the [9:37] overall feeling of the place is going to [9:39] be a zillion times better than it is now [9:42] with all the [9:44] asphalt and the building footprint uh [9:47] actually goes goes down by [9:50] 30% so we want to take the space and in [9:54] in many cases making it [9:57] smaller um or putting more of a [10:00] desirable thing on the space and [10:05] um that's what we'd like to do [10:08] so just want to give you a look at it [10:11] this is a [10:13] cafe uh we have cafes in our facilities [10:16] and this Cafe will [10:19] uh you know [10:21] feed the better part of uh 3,000 people [10:25] at a [10:26] sitting cuz that's what you need when [10:28] you have 12,000 people [10:30] in a [10:32] campus and uh so that's what we're [10:34] looking [10:37] at and i' I'd love to answer any [10:40] questions if you have [10:41] any thank you Mr jobs and uh we're [10:44] really excited that uh you call Apple uh [10:46] our home if you go to your um shop at 1 [10:49] infinity loop you have a t-shirt that [10:51] says the mother ship has landed and if [10:53] you look at this uh picture definitely [10:55] the mothership has landed here in [10:56] copertino MH um is there any uh [10:59] questions or comments from my Council [11:00] colleagues council member Wang um hi Ski [11:04] Hi um quick question I think people are [11:06] curious is to know what this uh City [11:09] residents can benefit from this new [11:12] campus well as you know we're the [11:15] largest taxpayer in kutino so we'd like [11:18] to continue to stay here and pay taxes [11:21] that's number one [11:23] okay because if we if we can't then we [11:26] have to go somewhere like Mountain View [11:27] and we take our current [11:29] people with us and we'd give up and over [11:33] years sell sell the land here and the [11:36] largest tax base would go away that [11:39] wouldn't be good for kutino and no of [11:41] course would be good for us either um so [11:44] that's number one and um number two we [11:48] employ some really talented great people [11:53] and uh and in the across the whole age [11:56] Spectrum a lot of people right out of [11:57] college hire a lot of Stanford grads Etc [12:01] and and you know people that are in [12:04] their 50s and even 60s like me I'm in my [12:08] 50s so I think that uh a lot of them [12:12] want to live around where they work we [12:15] have a lot of people um riding their [12:18] bikes to work now we also run a bus [12:20] service we've got 20 uh buses that run [12:24] on um biodiesel fuel they're the [12:26] cleanest buses you can buy and we've got [12:29] 20 of them doing routes to all the way [12:31] from San Francisco to Santa Cruz [12:33] bringing people in and uh we think that [12:37] would we do very well with that here so [12:40] those are the things those are the kinds [12:42] of things I think could benefit [12:44] copertino an influx of of uh a tax base [12:49] an influx of very talented people who [12:52] are you know getting paid would put them [12:54] in a fairly [12:56] affluent uh group of people uh and many [12:59] of them would choose to make copertino [13:01] their personal home as well as their [13:04] professional [13:05] home uh I think there's a lot [13:08] there plus a whole lot of trees and true [13:13] those are asphalt those are a great [13:15] things I think it'd be more speciic it's [13:18] that do we get the free Wi-Fi or [13:20] something like [13:23] that well see I've always I'm a [13:26] simpleton I've always had this view that [13:28] that we pay taxes and and the city [13:31] should do those things that's why we pay [13:34] taxes now if we can get out of paying [13:36] taxes I'll be glad to put up a [13:39] Wi-Fi we should use our sales tax part [13:43] of that to provide the ipac or something [13:45] to our residents and then get a free [13:47] Wi-Fi yeah [13:50] I I I think we bring a lot more than a [13:54] free [13:55] Wi-Fi and so totally agree well thanks [13:59] so much sure Council money yeah so uh [14:04] first of all it was interesting your [14:05] your throwback to HP as a 35y year HP [14:09] employee most of it on the Cupertino [14:11] campus in those buildings there uh [14:13] obviously felt the sorry when I heard [14:16] that uh that they were consolidating and [14:18] moving but uh now that we've seen your [14:20] plans uh you know the word spectacular [14:23] would be an understatement and uh I [14:25] think that everybody's going to [14:26] appreciate what clearly is going to be [14:28] the most [14:29] elegant uh headquarters you know at [14:32] least in the US that I've seen so we we [14:35] definitely appreciate the work that's [14:36] gone into it and look forward to working [14:38] with you to move it through the process [14:40] thank you I I think we do have a shot of [14:42] building the the the best office uh [14:47] building in the world and I really do [14:50] think architecture students will come [14:52] here to see this I think it could be [14:54] that good so um [14:59] but y appreciate it yeah thank you yeah [15:03] uh Mr job thank you very much for coming [15:06] um we met uh the city manager and I met [15:09] uh Mr cook and Mr openm and also Terry [15:12] your campus and see it this the uh the [15:15] concept it's very good one I do have a [15:18] question about at that time they mention [15:20] about the current infinity loop will be [15:22] remain the same the employee the [15:24] employee will still there right yeah we [15:26] need both to hold everybody so that one [15:29] host about 8,000 9,000 people no no no [15:33] no about 2600 oh 2600 okay and then this [15:36] one will host 12 13,000 okay 12,000 [15:39] 12,000 okay that's our current all right [15:42] so then then my concern is last time I [15:44] forgot to ask Terry about the uh safety [15:47] issue you know because you have only one [15:49] building has so many people there so all [15:52] the safety will be put into [15:54] consideration like a fire everything oh [15:56] of course okay yeah now we we spend [15:59] a ton of time uh identifying and hiring [16:03] what we think are the best people in the [16:04] world at doing what we do the last thing [16:07] we want is for anybody to get hurt okay [16:10] so yeah of course we're going to I mean [16:12] the whole building has to be designed [16:16] with pretty pretty precise requirements [16:19] for safety but we'll even go beyond [16:21] those sure and then the second question [16:24] is because the increase of the emplo [16:26] employment um the rais is concerned also [16:30] about the traffic so you have any plan [16:32] to alleviate the TR well we're not [16:33] increasing the employment by much you're [16:36] not no okay it's by like [16:39] 20% so we're not increasing it by much [16:45] okay all right also I know you you care [16:48] about the air quality I understand that [16:51] you not allow any employee smoke inside [16:54] the building right correct so both my [16:56] parents died of lung cancer from smoking [16:59] so I'm a little sensitive on that topic [17:01] sure [17:03] so just want to let you be aware I don't [17:06] know you're aware or not there's a de [17:08] High Southwest cement PL nearby as air [17:10] pollution to this area are you concerned [17:12] about that are are you aware of that [17:15] what is it uh the cement plant is [17:18] polluting the air in in the entire area [17:20] cement plant that's the Kaiser yeah 241 [17:23] Stevens Creek I grew up about five [17:27] blocks away from that uh six blocks away [17:30] oh okay so I'm pretty familiar with the [17:31] Kaiser plant okay and [17:35] uh yeah I think it'd be great if the [17:37] Kaiser plant wasn't there [17:39] but you know they bought the land fair [17:42] and square so probably they're not going [17:44] anywhere [17:46] okay but if you kick Kaiser out I [17:48] wouldn't [17:51] cry all right thank you thank you [17:53] Council Chang counc way you have a very [17:55] quick question right oh yeah very quick [17:57] question Steve can you give us a uh [17:59] estimate timelines and when you plan to [18:01] submit the plan and when you're going to [18:03] do the groundbreaking and when we can [18:04] see the real building yeah well I I ask [18:07] that question a lot of our people [18:11] too we want to submit plans fairly [18:14] quickly we want to breakr next year and [18:17] we want to move in in 2015 2015 yeah [18:20] okay all right very good thank you so so [18:23] much and we're really um honored to have [18:25] you to be here I know it's not easy to [18:27] get you here um and um I think your your [18:31] your uh Technologies really make [18:33] everybody proud that we put a catino in [18:35] together with apple now we're really [18:37] proud of it well thanks we're proud to [18:39] be in catino too thanks thank you counc [18:42] m I think she stole my question I was [18:44] going to ask you when did you break [18:45] around so you can start collecting those [18:46] uh sales tax dollars from you no exactly [18:49] exactly exactly but you know when um [18:51] Chris and I met with uh Mr jobs you know [18:54] I found out a little bit more about him [18:55] is that actually he is a HomeTown boy [18:57] gradua from ctin middle school where my [18:59] daughter's going went to Homestead High [19:01] School so Mr job is very well familiar [19:03] with the city of uh copertino so we're [19:05] very fortunate that you found it here in [19:07] Cupertino you decided to expand here in [19:09] Cupertino there's many choices across [19:12] the country and I'm sure that many [19:13] Governors and many mayors uh said please [19:17] uh come to us but you decided to stay [19:19] here and I think it's because copertino [19:21] is such an Innovative place a diverse [19:23] place and educational wise that we have [19:25] such wonderful schools and later on [19:26] we'll hear some other students on how [19:29] they got awarded uh and and our schools [19:32] are doing so well um one thing that I [19:34] want to ask you is to keep in mind is [19:36] giving back to the community and one [19:39] thing that we would love to do I'm sure [19:40] that our staff will talk about is that [19:42] we don't like going to Valley fur or [19:44] going to lascal for an Apple store we [19:46] would love to have an Apple store here [19:47] in [19:49] cero yeah the um and I can show you we [19:52] even I even have you know my iPad 2 here [19:54] which I love this technology here you [19:57] know so [19:59] if it cooperates with me but you know [20:01] it's a wonderful It's a Wonderful [20:03] technology and my 11-year-old just loves [20:06] this uh I Pat to yeah the uh the problem [20:10] with putting an Apple store in copertino [20:12] is there just isn't the [20:14] traffic um so I'm afraid it might not be [20:17] successful if we thought it'd be [20:18] successful we'd love to we'll help you [20:20] make it [20:24] successful again thank you very much uh [20:26] for coming with me I'm sure that you [20:28] guys are very lucky to hear this very [20:30] historical moment that you know you were [20:33] here about what 5 years ago was it Chris [20:35] that you made the announcement that you [20:36] bought the 55 Acres then you bought [20:38] another 100 acres from uh hu Packard and [20:41] apple is truly the technology of [20:44] innovation and our city staff and city [20:46] council looks very uh forward to working [20:49] with you and helping you uh succeed here [20:51] in our community thank you very much [20:53] let's give a big round of applause for [20:54] Mr C thank you [20:58] [Applause] [21:03] well we'll get back to working on our [21:04] plan so we can get back to you as quick [21:06] as possible sure thank you very much Mr [21:08] drops thank you thank you