EEVblog
Spreading 100 square meters of orbital sunlight across a five-kilometer footprint dilutes irradiance to five milliwatts per square meter, generating less power than solar inverters consume to run.
AI-assisted summary of EEVblog 1637: Solar Freakin' Space Mirrors! - Reflect Orbital DEBUNKED — original source. Check the original for full context.
Source published:
Key ideas
- Reflect Orbital proposes launching 57 satellites carrying 10 m × 10 m reflective Mylar mirrors to sell 4-minute sunlight packets to ground solar farms at dawn and dusk. (3:54)
- While the startup claims ground irradiance of roughly 200 W/m², optical divergence of a 100 m² reflector spreading over a 5 km footprint delivers only about 5.1 mW/m²—far below the standby self-consumption of commercial inverters. (11:58)
- Reflect Orbital projects $175,000 in annual revenue per satellite at $50/MWh, but realistic orbital availability (13%) yields only ~20 MWh per year, equivalent to just $1,000 in theoretical gross revenue. (18:25)
- Deploying a 12U CubeSat via commercial launch and deployment services costs upwards of $1 million, rendering the venture economically unviable against realistic energy yields. (20:09)
Detailed notes
## Background Published on YouTube on September 2, 2024, by EEVblog (Dave Jones), this video examines startup Reflect Orbital's ambitious commercial plan to put reflecting mirrors into orbit to sell sunlight to solar farms after dark. The video provides a rigorous technical critique of the venture's financial and physical claims, demonstrating how the actual numbers collapse under scrutiny.
## TL;DR Reflect Orbital claims its planned constellation of 57 satellites—each deploying a 10-meter by 10-meter Mylar mirror—can sell 4-minute sunlight passes to solar farms during dawn and dusk to monetize high peak-demand electricity prices. Dave Jones runs the math on his whiteboard, showing that spreading 100 kW of raw sunlight across a 5-kilometer diameter footprint yields a negligible 5.1 milliwatts per square meter, vastly contradicting the startup's claim of 200 watts per square meter. Taking into account orbital passing factors and tilt angles, each satellite would yield only around 20 MWh annually—generating roughly $1,000 in gross revenue against deployment costs exceeding $1 million. Furthermore, because commercial solar inverters consume more standby power than a 5 mW/m² beam produces, the entire proposal is physically and commercially unviable.
## Atmosphere & style The presentation is trademark EEVblog: energetic, incredulous, and unapologetically blunt. Dave Jones balances good-humored amusement at the startup's promotional videos with genuine exasperation that venture capital investors failed to run basic back-of-the-envelope calculations. The viewing experience feels like an entertaining, fast-paced reality check where polished Silicon Valley techno-optimism collides head-on with unforgiving whiteboard physics.
## Bulletin - [03:54](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=234s) Reflect Orbital proposes launching 57 satellites carrying 10 m × 10 m reflective Mylar mirrors to sell 4-minute sunlight packets to ground solar farms at dawn and dusk. - [11:58](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=718s) While the startup claims ground irradiance of roughly 200 W/m², optical divergence of a 100 m² reflector spreading over a 5 km footprint delivers only about 5.1 mW/m²—far below the standby self-consumption of commercial inverters. - [18:25](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=1105s) Reflect Orbital projects $175,000 in annual revenue per satellite at $50/MWh, but realistic orbital availability (13%) yields only ~20 MWh per year, equivalent to just $1,000 in theoretical gross revenue. - [20:09](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=1209s) Deploying a 12U CubeSat via commercial launch and deployment services costs upwards of $1 million, rendering the venture economically unviable against realistic energy yields.
## Key takeaways - [00:00](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=0s) Reflect Orbital plans to treat sunlight as an on-demand commodity by reflecting orbital light onto solar farms after dark. - [01:18](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=78s) The startup demonstrated proof of concept using a hot air balloon at 242 meters, which showed physics works locally but ignored orbital-scale capture area challenges. - [02:55](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=175s) A constellation of 57 satellites in sun-synchronous polar orbits along the terminator is proposed to capture continuous sunlight while targeting twilight zones. - [03:54](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=234s) Due to orbital velocity and optical divergence, the system can only deliver light to a 5-kilometer diameter spot for 4 minutes per pass. - [05:58](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=358s) Historical precedent like Russia's Znamya 2 experiment showed orbital mirrors produce light comparable to a full moon, which is insufficient for photovoltaic power generation. - [08:12](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=492s) The commercial model targets the electrical grid's 'duck curve' to capitalize on high wholesale power prices during sunset hours. - [09:18](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=558s) The design packs a 10 m × 10 m Mylar reflector into a 12U CubeSat using active gimbal tracking. - [10:35](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=635s) The company claims each satellite will generate $175,000 annually by selling power to solar farms at $50/MWh to be resold at $80/MWh. - [11:58](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=718s) A 100 m² mirror captures at most 100 kW of sunlight, which drops to ~5.1 mW/m² when spread across a 5 km circular spot—nowhere near the claimed 200 W/m². - [14:50](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=890s) Even combining 57 satellites focused simultaneously would only yield ~285 mW/m², leaving ground irradiance completely inadequate for power generation. - [16:02](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=962s) Factoring in mirror tilt, a 13% target availability over solar farms, and 25% panel efficiency reduces the effective average continuous power per satellite to roughly 2.275 kW. - [18:25](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=1105s) At 20 MWh generated per satellite per year, actual gross revenue at $50/MWh would be roughly $1,000—more than two orders of magnitude below the claimed $175,000. - [19:22](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=1162s) At milliwatt-level irradiance, parasitic power consumption from industrial solar inverters exceeds total generation, resulting in net negative energy for solar farms. - [20:09](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=1209s) A simple back-of-the-envelope calculation disproves the entire premise, highlighting a lack of basic technical due diligence by venture capital investors.
## Detailed walkthrough ### [00:00](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=0s) Reflect Orbital and the Pitch for Sunlight After Dark
Reflect Orbital introduces an ambitious concept: placing reflecting mirror satellites into orbit to beam sunlight down onto terrestrial solar farms after dusk. In promotional clips, the founders argue against the accepted reality of day and night cycles, noting that billions of dollars worth of solar farms sit entirely idle once the sun goes down. Their proposed solution is to treat sunlight as an on-demand commodity, with one founder comparing the effort to “building a new nuclear reactor or something like that.”
Dave Jones of EEVblog opens by addressing the viral news surrounding the startup. While confirming that the company is real, funded, and deadly serious about putting satellites into space to reflect light at dawn and dusk, Dave immediately questions the real-world viability of the enterprise. As Dave puts it: “So can this work? Yeah, it can. Is it practical? Hell no.”
```mermaid flowchart LR accTitle: Reflect Orbital Basic Concept accDescr: Sunlight reflected from space satellite mirror down to ground solar farm after dark
subgraph Space ["In Orbit"] Sun["Sunlight"] --> Mirror["Orbiting Mylar Mirror"] end subgraph Ground ["Earth Surface"] Mirror -->|"Reflected Beam"| SolarFarm["Ground Solar Array"] SolarFarm --> Grid["Electricity Grid at Dusk"] end ```
[01:18](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=78s) Ben Nowack, BenNBuilds, and the Hot Air Balloon Test
The startup is the brainchild of YouTuber Ben Nowack from the channel *BenNBuilds*, who previously documented hardware builds online before raising venture capital. To validate the concept, the team executed an initial proof-of-concept test by suspending a large reflecting mirror from a hot air balloon at an altitude of roughly 242 meters.
Footage from the test shows the team cheering as the reflected beam strikes sensors on the ground, registering spikes from 58 watts per square meter up to 120, 300, and eventually over 500 watts per square meter. In the field video, the founders celebrate the result, yelling, “Dude, it's literally working! Let there be light! We're going to be rich!” Dave concedes that reflecting a beam of light from a balloon demonstrably works from a physics standpoint, but stresses that orbital mechanics and commercial scale involve a completely different problem: capture area.
- Balloon test distance: 242 meters above ground sensors. - Peak irradiance measured in the balloon test: spikes between 120 W/m² and 516 W/m². - Target commercial application: reflecting sunlight onto commercial solar farms at dawn and dusk.
[02:55](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=175s) The Sun-Synchronous Polar Orbit Architecture
Reflect Orbital plans to deploy a constellation of 57 satellites into a sun-synchronous polar orbit. In this orbit, the satellites travel along the day-night terminator line, allowing the onboard mirrors to remain continuously illuminated by the sun while passing over areas on Earth experiencing dawn or dusk.
Using a handheld globe to demonstrate orbital mechanics, Dave explains how the mirrors would operate. Each satellite would carry a 10-meter by 10-meter sheet of reflective Mylar mounted to an active tilt-and-swivel gimbal. Because the satellite zips across the terminator line at orbital velocity, the mirror must actively articulate to track the sun and bounce light down to a designated ground site. While the geometry technically allows them to bounce sunlight into darkness or boost output during twilight, Dave emphasizes that the steep angles involved severely restrict the practical window of delivery.
```mermaid flowchart TD accTitle: Sun-Synchronous Terminator Orbit accDescr: Satellite path along the terminator tracking the sun to direct beams to the dusk side of Earth
Sun["Sun Illumination"] -->|"Continuous Light"| Sat["Polar Orbit Satellite (Terminator Path)"] Sat -->|"Active Tilt Tracking"| Dusk["Dusk / Twilight Solar Farm"] Sat -.->|"Alternative Angle"| Day["Daylight Side Array"] ```
[03:54](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=234s) Commercial Claims: 5-Kilometer Spots in 4-Minute Slots
On Reflect Orbital's commercial website, the company markets "sunlight after dark," hyping the sun as a fusion reactor generating 24 trillion times more energy than human civilization requires. The site features an interactive order portal with an application deadline of October and claimed deliveries starting in the fourth quarter of 2025.
The service offering allows a customer to purchase sunlight delivered in a 5-kilometer diameter spot for an exact duration of 4 minutes. Using the website's map over a California solar farm, Dave points out that the spot cannot be made smaller due to optical divergence over orbital distances, and cannot be placed over residential communities due to light pollution complaints. The rigid 4-minute limitation is a direct consequence of low Earth orbit physics: the satellite travels across the sky so rapidly that it can only maintain an effective reflection angle on a single ground coordinate for about 4 minutes before passing out of range. Maintaining illumination would require immediately handing off the beam to another passing satellite in the constellation.
- Mirror size per satellite: 10 m × 10 m (100 m² surface area). - Constellation size planned: 57 satellites. - Ground spot size: 5 km diameter circular beam. - Delivery window per satellite pass: 4 minutes. - Target delivery timeline: Q4 2025.
[05:58](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=358s) Historical Precedent: The Russian Znamya 2 Mirror
Dave points out that reflecting sunlight from orbit is not a novel concept, citing the Russian Znamya 2 experiment from the 1990s. The Russian space program successfully deployed a 20-meter diameter orbiting space mirror—twice the size of the 10 m × 10 m mirrors Reflect Orbital proposes to launch.
While Znamya 2 successfully unfurled in orbit and projected light back down to Earth, its real-world illumination was underwhelming. Historical documentation recorded the ground spot's brightness as roughly equivalent to that of a full moon. Dave remarks on the commercial uselessness of moonlight for photovoltaic generation, pointing out: “Anyone who owns a solar array knows that you can't get jack all out of the energy from a full moon.” In practice, the parasitic standby consumption of system microinverters would consume more power than a full-moon-level light beam could ever generate.
[06:56](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=416s) The Reflect Orbital Team and Founders
Reflect Orbital is backed by venture capital and led by a core team with varying engineering backgrounds: - **Ben Nowack**: Co-founder and CEO, former host of the YouTube channel *BenNBuilds* and former SpaceX intern. - **Tristan Semmelhack**: Co-founder and CTO, previously associated with the drone delivery company Zipline. - **Specialist Roles**: The startup also employs a chief of staff, a heliostat design engineer (dedicated to the steering and gimbal mechanism), an optics modeling engineer recruited from NASA's Jet Propulsion Laboratory (JPL), and a senior mechanical engineer.
Despite the team's credentials and technical background, Dave argues that the foundational physics of their business plan fails basic back-of-the-envelope feasibility.
[08:12](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=492s) Targeting the Duck Curve and Peak Electricity Prices
The economic thesis of Reflect Orbital relies on exploiting the electrical grid's "duck curve." As massive amounts of utility-scale and rooftop solar have been connected to power grids worldwide, midday electricity generation surges, resulting in abundant, low-cost power during peak daylight hours.
The challenge occurs between 5:00 p.m. and 6:00 p.m. As the sun sets, solar generation plummets at the exact moment residential demand spikes when people return home from work. This mismatch creates the "neck" of the duck curve, driving wholesale electricity prices up, measured in dollars per megawatt-hour ($/MWh). Reflect Orbital claims its 57 satellites can provide roughly 30 additional minutes of sunlight to power plants during these specific evening and dawn transition windows, allowing solar operators to generate and sell electricity when wholesale market pricing reaches its absolute peak.
```mermaid flowchart LR accTitle: The Duck Curve Problem accDescr: Contrast between midday solar surplus and evening sunset peak demand
subgraph Midday ["Midday Conditions"] SolHigh["High Solar Output"] --> PriceLow["Wholesale Prices Drop"] end subgraph Evening ["5:00 PM - 7:00 PM Sunset"] SolDrop["Solar Drops to Zero"] --> PeakDemand["Evening Household Peak"] PeakDemand --> PriceSpike["Wholesale $/MWh Surges"] end ```
[09:18](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=558s) Packaging a 100 m² Reflector into a CubeSat
Reflect Orbital’s business plan relies on selling sunlight to ground-based solar farms in brief, four-minute windows as the sun sets and rises, enabling solar farm operators to on-sell that generated electricity to end customers. Ben Nowack explains the physical packaging of the hardware, comparing it directly to existing aerospace technology: “NASA's 3 solar sail vehicles will be 10 m by 10 m. They pack into a 12U CubeSat, which is this big. So, you know, we can go to like a 16U CubeSat and, you know, we'll have no problem watching, you know, thicker material, thicker booms, all of that.”
Dave Jones recaps that the team claims to fit a 10-meter by 10-meter folding Mylar mirror into a 12-unit CubeSat form factor. Once deployed in orbit, the satellite would use onboard electronics and gyroscopes to orient itself, track the sun, and cast a steady beam onto a target location on the ground. Reflect Orbital claims that this concept will allow them to generate tens to hundreds of billions of dollars per year in revenue from the massive global market of utility-scale solar farms. In the interview, Nowack notes that collimators will not even be necessary in their early constellation, stating: “So, we're able to serve them, make tons of money and, you know, until the point where you're making like tens, hundreds of billions of dollars a year, you you don't need collimators for a while.”
```mermaid flowchart LR accTitle: CubeSat Deployment to Solar Farm Delivery accDescr: Flow diagram showing how a 12U CubeSat deploys a 100 square meter mirror to sell reflected sunlight to solar farms. subgraph Launch ["Orbit & Deployment"] A["12U CubeSat"] -->|"Deploys in space"| B["10m x 10m Mylar Reflector"] end subgraph Targeting ["Ground Delivery"] B -->|"Gyros & Sun Tracking"| C["5 km Diameter Beam Spot"] C -->|"4-Minute Packets"| D["Terrestrial Solar Farm"] end ```
[10:35](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=635s) Pricing Claims, Launch Economics, and Lifetime Revenue
The financial model presented by Reflect Orbital suggests that solar farms could purchase supplementary sunlight packets at a wholesale rate of $50 per megawatt-hour and on-sell the produced power into the electrical grid during peak pricing windows for around $80 per megawatt-hour. Nowack describes the pitch as an undeniable commercial proposition: “You can purchase some sunlight at night. You can see how it works. If you don't like it, you don't have to buy it again. But, you know, we can be pretty sure that you're going to be making power with us. You know, if if it costs $50 to to buy us and you're able to sell it for for $80, you know, it's it's pretty obvious value.”
The company projects manufacturing costs of roughly $100,000 per satellite. Launching via SpaceX Falcon 9 rideshare missions would cost approximately $150,000 per vehicle, while future launches on Starship could theoretically reduce launch costs to the $30,000 range. Against these deployment costs, the startup claims each orbiting mirror will generate around $175,000 in revenue annually over an operational lifespan expected to begin at 10 years and eventually reach 20 years.
- Satellite manufacturing cost: ~$100,000 per unit - Launch cost via Falcon 9 rideshare: ~$150,000 per vehicle - Projected launch cost via SpaceX Starship: ~$30,000 per vehicle - Claimed gross revenue per satellite: $175,000 per year - Targeted operational lifespan: 10 to 20 years - Wholesale sunlight price: $50/MWh - Target grid on-sell price: $80/MWh
[11:58](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=718s) The Irradiance Claim vs. DaveCAD Physics
The foundational flaw in the proposal emerges in the startup's claims regarding delivered power density. Ben Nowack claims the mirrors can provide a couple hundred watts per square meter over two hours in the morning and two hours at night: “So, at the point where it's like, you know, 200 W per square meter for 2 hours, it's it's like 20 or so percent more energy, um, for the solar farms that are out there.” Dave rejects this immediately, declaring, “Huh, I don't think so,” before turning to his whiteboard for a "DaveCAD" calculation.
```mermaid flowchart TD accTitle: DaveCAD Solar Irradiance Degradation accDescr: Step-by-step calculation showing how 100 kW of reflected sunlight over 19.6 million square meters drops to 5 milliwatts per square meter. A["10m x 10m Reflector (100 m²)"] -->|"1,000 W/m² capture"| B["100 kW Total Space Capture"] B -->|"Spread over 5 km diameter spot (19.63M m²)"| C["5.1 mW/m² Peak Irradiance"] C -->|"Combined 57-satellite constellation"| D["~285 mW/m² Total Ground Irradiance"] ```
Dave outlines the basic geometry: space solar irradiance at Earth's orbital distance is approximately 1,360 W/m², which drops to roughly 1,000 W/m² at ground level after atmospheric absorption. A 10-meter by 10-meter mirror provides a capture area of 100 square meters, capturing an absolute maximum of 100 kW of raw sunlight. As Nowack himself demonstrated in interviews using physical props, angling the flat mirror relative to the incoming sunlight reduces the effective aperture even further.
Even if one generously ignores off-axis cosine losses and assumes a full 100 kW of sunlight is redirected without loss into the company's stated 5-kilometer diameter ground circle, the math fails completely:
$$\text{Beam Area} = \pi \times (2,500\text{ m})^2 \approx 19,634,954\text{ m}^2 \approx 19.6\times 10^6\text{ m}^2$$
$$\text{Ground Irradiance} = \frac{100,000\text{ W}}{19,634,954\text{ m}^2} \approx 0.0051\text{ W/m}^2 = 5.1\text{ mW/m}^2$$
Dave points out that five milliwatts per square meter is completely useless for power generation: “Just the residual power to run the inverters is going to be more than this than you capture for 5 mW per so you per square meter of solar panels.” Even if 57 satellites were somehow lined up to focus on the exact same spot simultaneously, the total irradiance would reach only about 285 mW/m²—nowhere near the claimed 200 W/m². Dave mocks the premise: “Even if you combine an entire array of 10 m by 10 m satellites, you cannot beat the laws of physics, Captain.”
[16:02](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=962s) Modeling Orbit Realities and the Capacity Factor
The real-world energy balance deteriorates further when considering orbital mechanics and target availability. In their promotional interviews, Reflect Orbital references Monte Carlo simulations that show a satellite will pass over an existing solar farm only about 13% of the time, and when customer adoption curves are considered, practical target availability drops to around 6%. Nowack concedes this limitation: “With all the solar farms that are out there, you know, it's like 13% of the time you're over a solar farm that you can just serve. And then you know, you assume like a customer adoption curve and it's like okay, you know, it's about 6% of the ones that are large that are likely to buy.”
Dave applies these capacity factors step-by-step to calculate the actual annual energy yield of a single satellite:
| Parameter | Dave's Generous Assumption | Resulting Power Available | |:--- |:--- |:--- | | **Mirror Capture Area (10m x 10m)** | 1,000 W/m² baseline | 100.0 kW | | **Mirror Tilt / Cosine Reduction** | 70% effective collection area | 70.0 kW | | **Orbital Target Availability** | 13% maximum (ignoring 6% adoption rate) | 9.1 kW | | **Photovoltaic Panel Efficiency** | 25% modern cell efficiency | 2.275 kW |
Assuming best-case conditions across every variable, the average continuous energy capture from an orbiting satellite drops to just 2.275 kW. This ignores ground panel fill factors, spacing gaps between module strings, and atmospheric scattering, setting up the calculation for total usable energy output over an entire year of operation.
[18:25](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=1105s) The Revenue Fantasy vs. Inverter Losses
Examining the actual financial return highlights the sheer disconnect between Reflect Orbital's projections and physical reality. Even assuming an optimistic annual yield of roughly 20 MWh per satellite, applying the company's own stated sale price of $50 per megawatt-hour to solar farm customers results in a meager $1,000 per year in revenue ($50 multiplied by 20 MWh). This stands in stark contrast to the startup's public claim that each 10-meter by 10-meter satellite could generate $175,000 in annual revenue. Dave points out that this is not merely a small discrepancy, noting, “These numbers are crazy. They're off by several or not one order of magnitude. They're off by several orders of magnitude in the fairy land.”
```mermaid flowchart LR accTitle: Revenue Comparison for Reflect Orbital Satellite accDescr: Flowchart contrasting Reflect Orbital's claimed satellite revenue against actual calculated physics-based revenue. subgraph Claimed["Reflect Orbital Claim"] C1["Projected Annual Revenue"] --> C2["$175,000 / year"] end subgraph Reality["Physics & Market Reality"] R1["Annual Generation: 20 MWh"] --> R2["Wholesale Price: $50 / MWh"] R2 --> R3["Real Gross Revenue: $1,000 / year"] end ```
The underlying technical barrier makes even that $1,000 figure an impossible dream. Because the 100-square-meter mirror spreads its reflected light across a massive 5-kilometer diameter spot, the resulting ground irradiance is around 5 milliwatts per square meter—dimmer than bright moonlight. Even if hundreds of satellites were orbiting overhead and managed to focus 10 satellites simultaneously onto the exact same area, irradiance would only reach about 50 milliwatts per square meter. At such trivial irradiance levels, industrial solar farm inverters cannot operate; the baseline standby and operational power consumed by the conversion electronics exceeds the tiny amount of electricity generated by the panels. Consequently, commercial solar farms would suffer net energy losses and have zero financial incentive to purchase the service.
- **Claimed revenue:** $175,000 per satellite per year. - **Calculated theoretical gross revenue:** $1,000 per satellite per year (20 MWh × $50/MWh). - **Practical ground irradiance:** ~5 mW/m² for a single mirror, or ~50 mW/m² if 10 mirrors overlap. - **Grid reality:** Inverter self-consumption outstrips panel power generation at milliwatt-level irradiance, yielding negative net energy.
---
[20:09](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=1209s) Seed Funding, Launch Economics, and Physics Reality
Dave expresses absolute bafflement at how an idea this fundamentally flawed could gain traction without anyone performing basic sanity checks: “Like how? How can you not do simple back of the envelope? You can do these calculations in your head, let alone back Don't even need an envelope.” Despite the unworkable physics, investors have already poured money into the venture. In 2022, the investment firm Climate Capital participated in a seed funding round for Reflect Orbital under the banner of harnessing satellites for nighttime power. Dave acknowledges that the startup has put serious effort into the engineering side—noting their high-altitude balloon test was not cheap—and grants that they likely have the technical capability to build and deploy a 12U CubeSat capable of unfurling a 10-meter by 10-meter Mylar reflector.
The launch economics, however, make the financial picture even bleaker. Launching small satellites carries substantial commercial costs: SpaceX charges roughly $275,000 for a 50-kilogram payload, while deployment integrators like Nanoracks charge approximately $90,000 per 1U slot. Deploying a 12U CubeSat therefore easily pushes total launch and hardware deployment expenses well past $1 million per unit—to chase $1,000 a year in theoretical gross revenue. Regardless of how well the mechanical deployment works, spreading 100 square meters of captured sunlight over a 5-kilometer footprint inevitably dilutes the energy down to useless milliwatts. Wrapping up the critique, Dave remarks: “And but you can't upend the laws of physics, Captain.” While congratulating the founders on successfully raising money if they can convince venture capitalists, Dave voices concern about where early-stage climate capital originates, hoping that public funds or retirement pensions are not quietly footing the bill for a project that has no viable path to delivering useful energy.
- **Venture funding:** Seed funding secured in 2022 from Climate Capital. - **Satellite architecture:** A 12U CubeSat deploying a 10 m × 10 m reflective Mylar sheet. - **Launch cost benchmarks:** SpaceX charges around $275,000 for 50 kg; Nanoracks charges roughly $90,000 per 1U slot, placing a 12U deployment well over $1,000,000. - **The immutable constraint:** Diluting 100 m² of sunlight over a 5 km circular footprint guarantees milliwatt-level ground irradiance instead of the claimed hundreds of watts per square meter.
## Notable quotes > [05:58](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=358s) Anyone who owns a solar array knows that you can't get jack all out of the energy from a full moon. — Dave Jones
> [11:58](https://www.youtube.com/watch?v=lkjyeI0ykGM&t=718s) Even if you combine an entire array of 10 m by 10 m satellites, you cannot beat the laws of physics, Captain. — Dave Jones
## Mentioned Reflect Orbital, Dave Jones, EEVblog, Ben Nowack, BenNBuilds, Tristan Semmelhack, Znamya 2, SpaceX, Falcon 9, Starship, NASA, Jet Propulsion Laboratory, Zipline, Climate Capital, Nanoracks
## Video description Reflect Orbital wants to put reflecting mirrors in space to sell sunlight to solar farms after dark. The numbers work out exactly as you expect them to. It's Solar Freakin' Space Mirror time!
https://www.reflectorbital.com/ BenNBuilds balloon test video: https://www.youtube.com/watch?v=4hUNCtDTIZc First Principles interview with Ben Nowack: https://www.youtube.com/watch?v=yDV3v0Xb4ow S3 Interview video with Reflect Orbital: https://www.youtube.com/watch?v=4BcDoDs89rc S3 2nd interview with Ben Nowack & Tristan Semmelhack : https://www.youtube.com/watch?v=kmC-u-fXueA Space.com article: https://www.space.com/orbiting-mirror-boost-solar-power-production ClimateCapital investment: https://www.climatecapital.co/portfolio Understanding the Duck Curve: https://www.nrel.gov/docs/fy16osti/65023.pdf Real time US energy price tracker: https://www.iea.org/data-and-statistics/data-tools/real-time-electricity-tracker
Forum: https://www.eevblog.com/forum/blog/eevblog-1537-solar-freakin-space-mirrors-reflect-orbital-debunked/
00:00 - Reflect Orbital, Sunlight After Dark 01:18 - Ben Nowack from BenNBuilds Youtube channel & the balloon test 02:55 - Sun synchronous polar orbit reflecting mirror satellites 03:54 - A look at the website claims, a 5km sunlight spot for 4 minutes 05:58 - This isn't new, the Russians did it with the Znamya 2, albeit unintentionally 06:56 - Who's behind Reflect Orbital? 08:12 - What is the Duck Curve? 09:31 - CLAIM: A 10m x 10m satellite mylar reflector into a 12U Cubesat 10:09 - CLAIM: 10's to 100's if BILLIONS of dollar per year revenue! 10:35 - CLAIM: $50/MWh energy sale price after dark 11:18 - CLAIM: $175k/year revenue from each satellite & launch costs 11:58 - CLAIM: 200W/sqm? Err, in what universe? 12:24 - DaveCAD calculations 13:10 - 100kW maximum capture is reduced by the tilt angle 14:05 - 5mW/sqm. FIVE MILLIWATTS! Is this a JOKE? 14:50 - But WAIT, what if you combine and focus all the satellites? 16:02 - It gets WORSE! Capacity Factor is a problem. 18:14 - 20MWh/year WOW!, that's a lot, right? Right? 19:22 - Even 20MWh/year become ZERO if it consumes more than it produces! 20:09 - How did nobody do a back-of-the-envelope calculation?
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[Source](https://www.youtube.com/watch?v=lkjyeI0ykGM)