Etched Tapes Out AI Inference Chip, Secures $1 Billion Demand
Colossus | Investing & Business Podcasts
Inference startups will displace general-purpose GPUs by optimizing custom racks and cluster-scale memory to solve data-movement bottlenecks at megawatt scale.
## Background
This episode of Invest Like the Best was published on June 30, 2026, by Colossus on RSS/web, hosted by Patrick O'Shaughnessy. The episode features an interview with Gavin Uberti and Rob Wachen, the young founders of Etched, exploring how they built a post-ChatGPT AI hardware startup, taped out a chip on their first try, and scaled customer demand to over $1 billion.
## TL;DR
Gavin Uberti and Rob Wachen detail the founding, technical strategy, and rapid growth of Etched, a startup developing specialized hardware and complete server racks for AI inference. They discuss their core architectural decisions—such as Prefill-Decode Disaggregation and Low Voltage Inference—designed to bypass general-purpose GPU limitations and optimize for tokens-per-watt. The founders also share how they recruited industry veterans, overcame extreme engineering and supply chain hurdles in Bangalore and Taiwan, and raised record-breaking capital to build gigawatt-scale AI infrastructure.
## Atmosphere & style
The conversation is energetic, candid, and intellectual, striking a compelling balance between high-stakes hardware engineering and deeply personal human stories. Gavin and Rob display an infectious, 'healthy naivety' paired with rigorous technical mastery, while host Patrick O'Shaughnessy guides the discussion with enthusiastic curiosity. The tone shifts seamlessly from intense grit—like crunching through a 50-picosecond clock alignment crisis or funding physical design prep—to profound introspection when reflecting on early adversity and life-or-death decisions.
## Key takeaways
- `03:54` By questioning legacy semiconductor assumptions and removing standard EDA software buffers, Etched recaptured massive performance gains across the chip stack.
- `07:52` Etched's architecture relies on two key technical bets: Prefill-Decode Disaggregation (PD Disag) and Low Voltage Inference to eliminate thermal throttling.
- `14:15` Serving real-time inference at sustainable economics and megawatt-scale efficiency is the primary bottleneck to scaling global AI deployment.
- `15:00` Achieving orders-of-magnitude reductions in multi-chip interconnect latency allows clusters to generate tens of thousands of tokens per second.
- `25:00` Vertical integration—building chips, boards, power delivery, and cold plates in-house—is central to Etched's strategy to move faster than competitors.
- `30:00` By pairing unconstrained young engineering talent with veteran chip architects, Etched successfully built an elite, specialized hardware team.
- `34:30` Etched sent a dozen engineers to live in Bangalore for six months to bypass external vendor delays and maintain a 24-hour development cycle.
- `37:30` Through parallel execution and software emulation on 700+ FPGAs, Etched compressed its silicon bring-up time to just 40 days.
- `40:00` Data center power limits have made throughput per megawatt and user concurrency the primary metrics for next-generation enterprise hardware.
- `48:38` Etched took a 'kernels-first' approach to software, skipping complex compiler abstractions to optimize directly for dominant AI architectures.
- `01:35:43` During silicon bring-up, engineers solved a complex clock domain defect by aligning independent clock signals to within 50 picoseconds.
- `01:40:00` After every major VC passed on their Series A pitch, Etched leveraged vendor financing and HFT backer validation to secure $103M in commitments.
- `01:35:00` Gen 1 avoids supply chain bottlenecks by using TSMC's 4nm process and alternative memory lines, while Gen 2 targets gigawatt-scale production.
- `02:03:44` Future AI economics will scale toward trillion-dollar data centers evaluated on 'agents per megawatt' as machine intelligence scales globally.
## Detailed walkthrough
### `00:00` Welcome to Invest Like The Best
Patrick O'Shaughnessy opens the episode by highlighting podcast sponsors Ramp, Felix by Rogo, and WorkOS, emphasizing how these platforms streamline financial operations, automate complex enterprise workflows, and fast-track enterprise readiness for fast-growing technology companies.
O'Shaughnessy introduces *Invest Like the Best* as an open exploration of markets, ideas, stories, and strategies designed to help listeners invest their time and money more effectively. He notes that listeners seeking deeper insights can subscribe to *Colossus*, a quarterly publication featuring in-depth profiles of the business and investing leaders shaping today's commercial landscape.
- Ramp offers an integrated finance platform that delivers an average of 5% in annual savings and helps client businesses grow revenue 3.2 times faster than average.
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- Patrick O'Shaughnessy is the CEO of Positive Sum (`PSUM.VC`), and opinions expressed on the show are strictly for informational purposes.
---
`02:07` Gavin Uberti and Rob Wachen
Patrick introduces his guests, Gavin Uberti and Rob Wachen, the co-founders of Etched. Reflecting on his first conversation with Uberti three years earlier, O'Shaughnessy recalls being fascinated by their ambitious vision to build custom silicon. When he began vetting the company for potential venture investment, industry veterans and experts almost universally dismissed the idea. The prevailing consensus in semiconductors held that successful chip startups required founders in their 40s or 50s who had spent decades shipping multiple generations of complex silicon.
Despite total skepticism from incumbents and traditional venture capital, Etched defied expectations. They became the first hardware startup founded after the launch of ChatGPT to successfully tape out a working chip on its very first attempt. Today, Etched has secured over $1 billion in customer demand for its flagship hardware and raised $800 million in capital. Their core product is not merely a standalone accelerator, but a fully integrated, vertically engineered inference rack encompassing chips, specialized circuit boards, high-efficiency power delivery systems, ultra-low-latency interconnects, and scalable manufacturing infrastructure.
> "A few years ago, when they set out to build a better AI chip than the largest companies in the world, almost everyone I called told me it could not be done."
---
`03:54` Two 21-Year-Olds Taking on NVIDIA
Recalling the early days of facing down an entire industry of doubters, Uberti explains that overcoming these odds required a necessary degree of healthy "naivety." When incumbent engineers asserted that a tiny team of 21-year-olds could not out-design NVIDIA, Uberti and Wachen continually pressed on *why* specific limitations existed. They quickly realized that the semiconductor and data center ecosystems are built on massive layers of historical "buffer." Standard Electronic Design Automation (EDA) tools, standard cells, power modules, and printed circuit boards (PCBs) are intentionally engineered to be general-purpose, accommodating everything from sub-zero outdoor IoT deployments to generic cloud servers.
By challenging these legacy assumptions and optimizing strictly for data center AI workloads, Etched unlocked massive performance gains. Uberti cites a concrete example in timing sign-off and clock speed validation. EDA tools by default mandate timing checks across thermal "corners" that include freezing zero-degree Celsius conditions. Because data center GPUs and AI accelerators never operate near freezing temperatures—typically running at or above 80 degrees Celsius—eliminating irrelevant constraints allows engineers to recapture 20% here, 50% there, and 2x elsewhere across the system design stack.
Wachen points out that industry reactions fell into two distinct camps: those who relied strictly on age-based heuristics and refused to entertain the possibility, and truth-seeking experts willing to test the underlying physics. He recounts meeting Mark Ross, the former CTO of Cypress Semiconductor (which sold for $10 billion). When the founders first pitched Ross in their college dorm room, Ross initially scoffed at the idea of beating NVIDIA. However, he challenged them to write a detailed white paper and construct a functional architectural simulation. After nights of intense work, they presented a simulation that proved the concept worked. Impressed, Ross advised them that they needed at least $3 million to start; after they raised $5 million, Ross joined first as an advisor and ultimately became Etched's full-time CTO.
- Standard EDA sign-off software mandates thermal corner testing at 0°C, whereas operational AI data center chips run consistently above 80°C.
- Compounding small efficiency gains across custom power, board layout, and silicon constraints generates massive systemic performance advantages.
- Former Cypress Semiconductor CTO Mark Ross was convinced after reviewing Etched's functional architectural simulation, eventually joining as CTO.
- Etched raised an initial $5 million seed round to initiate chip development after Ross's early validation.
---
`07:52` The Two Technical Bets Behind Their Architecture
Uberti and Wachen detail the fundamental architectural bets driving Etched's system design. Rather than selling a standalone PCIe card or chip, Etched manufactures an end-to-end inference rack optimized around the two primary phases of running Large Language Models (LLMs): **Prefill** and **Decode**. Prefill is compute-heavy, reading in massive prompt contexts to construct the Key-Value (KV) cache; Decode is memory-bandwidth-bound, sequentially generating output tokens one by one using that cached context.
To maximize throughput across both phases, Etched employs **Prefill-Decode Disaggregation (PD Disag)**. One dedicated server cluster processes pre-fills at ultra-high speed, then transfers the resulting KV cache memories across a high-speed network to a specialized decode cluster that fires off output tokens. Uberti compares this process to "loading the gun and then firing it." While competitors argue over isolated metrics like SRAM vs. High Bandwidth Memory (HBM) or 3D DRAM packaging, Etched evaluated every trade-off—recognizing that thermal density, supply chain bottlenecks, and interconnect latency mean there is no "free lunch" in hardware packaging.
```
+--------------------------------------------------------------------------------+
| ETCHED SYSTEM ARCHITECTURE |
+--------------------------------------------------------------------------------+
On the Prefill side, performance is dictated by real-world Model Flops Utilization (MFU). Traditional GPUs typically achieve only 20% to 50% MFU on real workloads because high gate activity increases thermal output, forcing the chip to thermal throttle its clock speed. Applying **Denard scaling** principles—where power consumption scales quadratically with voltage ($P \propto V^2$)—Etched developed a proprietary silicon power delivery method called **Low Voltage Inference**. By running their silicon at less than half the operating voltage of standard GPUs, they prevent thermal throttling and pack far higher functional flop density into the same die area.
For Decode, speed depends entirely on cluster-wide memory bandwidth and round-trip latency. Traditional GPU clusters incur massive latency overheads when hopping between nodes (e.g., up to 4,000 nanoseconds point-to-point on NVIDIA Blackwell systems), sharply diminishing returns when scaling tensor parallelism (TP). Etched solved this by engineering a fully custom, end-to-end interconnect stack from layer two up. By reducing point-to-point interconnect latency by more than 5x, Etched enables a multi-chip scale-up cluster to operate as a single unified memory pool (**Cluster Scale Memory**), dramatically lowering time-per-token generation speeds.
> "If I 2x my voltage, my power goes up by 4x. If I cut my voltage in half, my power goes down by a quarter... we were able to create a new mechanism of running at much lower voltages, a new type of power delivery that we call low voltage inference."
- **Prefill Phase:** Computes the prompt text and creates the KV cache; bottlenecked by functional matrix multiplication Flops and thermal limits.
- **Decode Phase:** Generates output tokens sequentially; bottlenecked by memory bandwidth and cross-chip interconnect latency.
- **Low Voltage Inference:** Operates at less than 50% of the operating voltage of conventional GPUs, eliminating thermal throttling and drastically improving MFU.
- **Cluster Scale Memory:** Custom layer-2+ interconnect architecture cuts point-to-point cluster latency by >5x compared to the ~4,000 ns latency seen on Blackwell GPUs.
---
`14:15` Why Inference Becomes the Biggest Market
Zooming out to the broader macroeconomic landscape, the founders explain why inference infrastructure will dwarf traditional compute markets over the coming decade. Uberti emphasizes that humanity has arrived at a structural turning point where AI models are genuinely capable of solving complex logic problems, assisting in scientific discoveries, and democratizing access to education and medical care. The ultimate bottleneck to deploying this power globally is no longer pure model training, but serving real-time inference at sustainable economics and megawatt-scale efficiency.
- Global economic impact hinges on transitioning AI models from offline research experiments into real-time, ultra-fast production applications.
- Reducing cost-per-token and maximizing tokens-per-watt are the core prerequisites for scaling AI access to billions of concurrent users.
`15:00` Scaling Token Generation: Memory Bandwidth and Economies of Scale
Gavin Uberti and Rob Wachen explain how faster decode speeds and cluster-scale memory bandwidth can compress a year's worth of scientific innovation into a single month. While today's inference clusters typically max out at eight chips or an NVL72 domain, future deployments will require thousands or tens of thousands of networked chips operating concurrently. Serving billions of users at thousands of tokens per second requires optimizing latency across the entire stack—from transistor to token—so chips communicate as seamlessly across a cluster as they do internally.
Drawing an analogy to consumer manufacturing, Gavin notes that tokens are currently being produced using general-purpose hardware like "screws back in the Renaissance." Just as economies of scale made iPhones and automobiles accessible to everyone without sacrificing quality, bringing industrial-scale efficiency to token production will democratize access to elite AI models. Rob adds that latency-sensitive products, like real-time coding assistants, require high per-token speeds; without pushing the hardware performance curve outward, providers will be forced to either throttle bandwidth or downgrade the user experience.
- **Global AI Adoption Gap:** Only a few million people currently hold paid AI subscriptions, representing roughly 1/1,000th of the global population.
- **Data Movement Bottleneck:** Achieving 10,000 to 20,000 tokens per second across massive clusters requires multi-chip interconnect latency to be reduced by orders of magnitude.
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---
`20:00` Origins: Battling Cancer and Building Kernel Optimizers
Rob shares his deeply personal motivation for entering the AI hardware space. At the end of his sophomore year of high school, a martial arts injury led to the discovery of a tumor, leading to a diagnosis of stage four bone cancer with a under 30% survival rate. After undergoing two years of aggressive chemotherapy, surgeries, and relearning how to walk, his perspective on life shifted permanently. Later in college, when ChatGPT launched, Rob uploaded a pre-diagnosis photo of the tumor on his back to GPT-4's new vision feature. The model instantly identified it as a potential tumor and advised getting an immediate MRI—a diagnosis that had originally taken human doctors six months to reach. When he hit an immediate daily credit limit right after showing his parents, he realized the massive global demand for AI would instantly break existing, retrofitted hardware infrastructure.
Simultaneously, Rob ran Prod, a startup incubator that helped back early breakout companies like Cursor, Anysphere, and Mercor. Observing that every startup was spending the majority of its capital on compute costs, he concluded that inference would become the primary cost structure (COGS) for all future software, driving a multi-decade shift toward dedicated inference architectures. Meanwhile, Gavin started his career at age 17 writing low-level kernels at Xnor.ai (acquired by Apple for $200 million) and later OctoML (acquired by NVIDIA for hundreds of millions of dollars). Through kernel development, Gavin realized that while the underlying math of AI is simple, high-speed decode speed is entirely a data movement problem—inspiring Etched's focus on custom cluster-scale memory architectures.
- **Rob's High School Medical Crisis:** Diagnosed with stage four bone cancer at age 16 with a sub-30% survival rate; underwent two years of treatment and physical rehabilitation.
- **Early AI Validation:** GPT-4 Vision correctly flagged Rob's bone cancer bump in seconds, contrasting with the six-month diagnostic ordeal he faced in real life.
- **Gavin's Kernel Engineering Path:** Started at 17 at Xnor.ai ($200M Apple acquisition) and OctoML (NVIDIA acquisition), focusing on low-level chip kernel optimization and data flow.
- **Prod Incubator:** Incubated notable AI-native startups including Cursor, Anysphere, Mercor, and Etched.
---
`25:00` Extreme Parallelism: Robot Competitions and Vertical Integration
Gavin recounts how he and his high school teammate, Sanford, competed in the FIRST Tech Challenge (FTC). Instead of running a traditional 20-person school team focused on documentation and community outreach awards, the two of them branched off to form a hyper-specialized two-person team. They chose to ignore non-technical scoring criteria, focusing exclusively on building a robot that scored the maximum number of points by completely redesigning the machine every three months. Their relentless focus earned them a world record for the highest score and an OPR ranking as the third-best software development team in the world.
That same philosophy—relentless speed, small elite teams, and complete parallelization—serves as the blueprint for how Etched operates. Rather than relying on third-party vendors, Etched adheres to the principle that "the best vendor is no vendor," choosing to vertically integrate everything from chips, printed circuit boards (PCBs), and cold plates to system interconnects and factory manufacturing. Gavin and Rob note that Etched is the only startup building its own rack-scale system alongside its custom chip from day one, bringing on industry veteran Brian Kelleher (who previously led NVIDIA's HGX and DGX systems engineering) to lead the effort.
- **FTC World Record:** Gavin and his partner Sanford achieved the world's highest FTC match score with a two-person team, completely redesigning their machine every three months.
- **Thermal Validation Strategy:** Before silicon returned from the foundry, Etched manufactured dummy thermal chips with identical hotspot profiles to test and overpressurize custom cold plates, resulting in zero leaks post-tapeout.
- **In-House Infrastructure:** Etched operates a 2-megabyte data center inside their office and a factory team in Taiwan, running 24/7 day and night shifts to accelerate hardware bring-up.
- **Recruiting "The Legends":** Etched uses a strategy called "project recruiting," mapping out the hardest technical problems in hardware history to target and persistently recruit the top engineers in the world.
`30:00` Pairing Industry Legends with Raw First-Principles Talent
To execute on such a massive hardware undertaking, Etched mapped out every team at NVIDIA associated with rack-scale products to recruit veteran leadership. They targeted three specific leaders: two had just retired, and the third, Brian—who had founded and led NVIDIA’s HGX and DGX teams responsible for tens of billions in quarterly revenue—was planning one final chip generation before retiring. Etched successfully convinced Brian to join, bringing irreplaceable institutional memory to the startup. Having seen scale at the highest level, Brian frequently flags costly pitfalls, offering "billion-dollar lessons" that save the young company valuable development cycles. The other two NVIDIA veterans ended up investing in the company.
Etched pairs these seasoned industry legends with aggressive, first-principles young engineers—a dynamic summarized by their motto, "chips on shoulders, put chips in data centers." A prime example is Sanford, Gavin’s former high school world robotics championship teammate. While finishing his senior year of college, Sanford visited Etched for a week and was challenged to build a liquid-cooling cold plate within seven days—a task traditional thermal engineers would consider impossibly naive. Sanford built a functional contraption within the week that successfully de-risked a vital power delivery question. Combining fearless, unconstrained problem-solvers who "don't know where the bodies are buried" with battle-tested veterans creates a unique operational synergy.
- Brian previously built NVIDIA's HGX and DGX product lines, which drive tens of billions of dollars in revenue per quarter.
- Sanford and Gavin were world robotics champions in high school together before Sanford designed a cold plate prototype in one week during his senior year of college.
- The company's recruiting ethos focuses on pairing young, unconstrained talent driven by a point to prove with veteran chip architects.
`32:00` The Self-Selecting Culture of a High-Stakes Bet
Recruiting for a pre-product hardware company taking on NVIDIA requires a self-selecting culture of candidates who are undeterred by extreme risk. Etched avoids opportunistic hires looking for liquid, predictable compensation at established tech giants. Because potential hires must convince their families to relocate to San Jose, live in startup housing, and work under two 24-year-olds in an unprecedentedly supply-constrained semiconductor market, the talent funnel naturally filters out non-believers.
The team is united by a deeply personal drive to prove their supporters right rather than merely proving doubters wrong. The co-founders note that prospective hires who perform deep diligence and still choose to join are "wired differently" and thrive in an intense, high-stakes environment where they aim to deliver a 10x performance improvement rather than marginal gains.
- Prospective hires leave comfortable, highly liquid compensation packages to move into company housing programs in San Jose.
- The hiring bar naturally weeded out conventional candidates, attracting engineers motivated by high-conviction, contrarian hardware architecture.
`34:30` Extreme Urgency and the Bangalore Rescue Mission
Etched treats the company itself as a machine engineered to rapidly produce iterative generations of hardware. When a critical third-party vendor fell nearly a year behind schedule right before chip tape-out, traditional options—waiting out the delay or switching vendors—would both derail timelines by a year. Instead, Etched created a third option: they dispatched a dozen of their top engineers to live in Bangalore, India, alongside the vendor for six months. Gavin personally relocated to Bangalore for four and a half months to oversee operations directly.
The team established an intense round-the-clock development cycle between India and the United States. Engineers in Bangalore walked through busy streets early every morning to be first in the vendor's office, audited incoming code, built custom acceleration tools, and made real-time design decisions without waiting for 12-hour cross-time-zone feedback loops. At 8:00 AM and 8:00 PM daily, the US and India teams held structured handover Zoom calls to maintain a continuous 24-hour engineering workflow. While competitor chips tied to that same vendor suffered multi-year delays, Etched successfully taped out on time.
- Gavin lived in Bangalore for 4.5 months, leading a team of 12 engineers sent overseas for up to a year.
- Hand-off Zoom syncs occurred twice daily at 8:00 AM and 8:00 PM to maintain a seamless 24-hour continuous work cycle across time zones.
- Competitors relying on the same external vendor faced multi-year delays and missed tape-out deadlines.
- The team emphasizes delegating heavy decision-making authority to on-site engineers because "speed wins" over waiting for perfect, delayed answers.
`37:30` Prefetching Execution and Reducing Time-to-Inference to 40 Days
To maximize execution velocity, Etched practices "prefetching"—aggressively spending capital to parallelize every development task that can be completed before physical silicon arrives. Recognizing that every day off the market leaves massive revenue on the table, the team built their entire software stack, server racks, and production line in advance. They shipped fully configured server racks—complete with networking, CPUs, and storage—to customer data centers ahead of time, built a custom thermal mock chip to optimize cold plate cooling systems, and executed multiple circuit board revisions.
To simulate the unreleased hardware, Etched deployed an immense cluster of over 700 FPGAs to run their complete inference stack across a dozen AI models. While a major competitor took 10 months from receiving silicon to running inference inside a rack, Etched accomplished the milestone in just 40 days. To achieve this, over half the company lived adjacent to the office and operated continuous 24/7 day and night shifts, working around the clock from 10:00 AM to midnight and midnight to 10:00 AM.
- Etched utilized a cluster of over 700 FPGAs to emulate their full reticle chip and test a dozen models on their software stack prior to silicon arrival.
- Bring-up time from silicon receipt to running inference in a data center rack was compressed to 40 days, compared to a competitor's reported 10-month timeline.
- Operations ran continuously on two shifts (10:00 AM to 12:00 AM and 12:00 AM to 10:00 AM), with over half of the team residing right next to the office.
`40:00` Supply Chain Dynamics, TSMC Partnership, and Power Efficiency
Navigating global supply chain constraints requires deep, hands-on collaboration with key manufacturing partners rather than transactional vendor relationships. Highlighting TSMC's industry-leading customer service, Etched shared how TSMC ran a yield-improvement experiment on their own dime based on a technical suggestion from Etched's team; after validating higher yields, TSMC updated the manufacturing line.
Beyond silicon fabrication, data center power availability has become the primary bottleneck for scaling AI infrastructure. With massive power shortages making 500-megawatt data centers scarce, the critical metric for customers evaluating hardware is throughput per megawatt at a fixed level of interactive speed (ISO-interactivity). While earlier infrastructure phases prioritized raw token speed, the next wave of AI chips focuses on maximizing concurrency—allowing data center operators to run an order of magnitude more concurrent software agents per megawatt than legacy architectures.
- TSMC ran semiconductor yield optimization experiments funded on their own dime following suggestions from Etched engineers.
- Power constraints have elevated throughput per megawatt and ISO-interactivity as the core metrics for enterprise data center deployments.
- Etched's architecture aims to deliver an order-of-magnitude increase in user concurrency per megawatt compared to traditional GPU clusters.
`45:00` Wall Clock Time, Latency Limits, and Token Factories
Shrinking the time required for complex AI runs fundamentally changes what researchers can attempt. Gavin emphasizes that accelerating models—such as the AI that recently proved a longstanding conjecture in mathematics—transforms years-long compute timelines into months, weeks, or even days. In frontier research, "wall clock time" (the duration from starting an experiment to receiving data back) dictates the speed of scientific progress. Rob points to Cursor’s demonstration of coding agents building an entire web browser from scratch in a week as an indicator of where parallel autonomous agents are headed, noting that such tasks will soon take less than an hour.
When examining the absolute physical limits of chip performance, current industry architectures leave substantial room for optimization. In standard NVIDIA setups, chip-to-chip latency sits around 4,000 nanoseconds, whereas the theoretical physics limit governed by the speed of light is just two to three nanoseconds. Etched views this vast gap, along with ultra-low voltage operation and massive cluster scale-outs, as an opportunity to rethink how hardware is built. Gavin envisions futuristic "mega token factories"—monolithic, $40 billion facilities designed like modern semiconductor fabs—serving singular models for massive populations to unlock ultimate economies of scale.
* **Mathematical Breakthroughs:** AI models have already begun proving complex college-level conjectures, but accelerating their speed ten-fold shrinks multi-generational problems into humanly observable timelines.
* **Wall Clock Time Reduction:** High-throughput, low-latency decode shifts year-long compute runs down to one month, month-long runs to three days, and three-day runs to under seven hours.
* **Latency Benchmarks:** Standard chip-to-chip interconnects operate at ~4,000 nanoseconds, compared to physical speed-of-light limits of 2–3 nanoseconds.
* **Scale-Up Domains:** The industry transitioned from 8-chip scale-up domains to 72-chip architectures (such as NVIDIA's NVL72), with future cluster scale-outs moving toward single-site gigawatt token factories.
---
`48:38` The Evolution of Kernel Engineering and Software Strategy
Kernel engineering—the art of writing low-level code to optimize math primitives like matrix multiplications (`matmul`), convolutions, and chip-to-chip collectives directly on raw silicon—has evolved from a niche discipline into a vital bottleneck for AI performance. Gavin notes that optimization at the kernel layer typically yields 3% to 4% performance improvements per iteration. Rather than building software intended primarily for human coders, Etched designs its profiling tools, debugging stacks, and software infrastructure around how future AI coding models will interact with them. In internal tests, an AI coding model using OpenAI's Codex successfully brought up `gpt-oss` overnight from scratch using only Etched's developer documentation.
Etched deliberately avoided the common industry path of building arbitrary graph compilers to support generalized PyTorch, CUDA, or ONNX graphs. Gavin and Rob recognized that building a general-purpose compiler requires enormous engineering resources while yielding suboptimal performance. Instead, they placed a "kernels-first" bet on the premise that fewer than 100 core AI models will truly matter globally, all sharing similar underlying mathematical primitives.
> "We are kernels-first programming, and that means that, for a long time, it did not work out of the box. But if you were a kernels expert, you could get incredibly, incredibly high performance."
* **Kernel Optimizations:** Overlapping compute primitives and fine-tuning memory allocation typically yields incremental 3–4% speed improvements per optimization.
* **Software Design Choice:** Etched chose direct kernel access over graph compilers, avoiding the abstraction overhead seen in standard PyTorch or CUDA stacks.
* **High-Frequency Trading Synergy:** Early skepticism from general software developers contrasts with rapid adoption by high-frequency trading (HFT) engineers, who routinely bypass compilers to write bare-metal code; dozens of HFT engineers subsequently joined Etched.
* **Model Spectrum:** The architecture assumes that under 100 high-value model architectures will dominate global AI workloads.
---
`52:44` Vertical Integration and the Focus on Token Capacity
Etched operates under the guiding principle that "production is the product." In an inference-dominated market, the company that brings the highest volume of token throughput online at the lowest latency will capture the greatest enterprise value. To achieve maximum scale without overextending, Etched strictly delineates where to vertically integrate and where to rely on partners. They design complete rack-level architectures, power delivery systems, and bespoke board assemblies rather than selling standalone chips, but they deliberately avoid capital-intensive infrastructure like building their own physical data centers.
Addressing the dynamic where hyperscalers (Google, Meta, Microsoft) and AI labs (OpenAI with project Jalapeno) develop internal silicon, Gavin and Rob point out that custom chips built inside large firms rarely match dedicated hardware companies on raw FLOPS density. Because hyperscalers derive their core profits from search, cloud hosting, or social media, internal chip efforts function primarily as leverage against the "NVIDIA tax" rather than existential imperatives. At Etched, chip performance and token generation are single-minded survival metrics, which allows them to recruit top hardware architects away from major tech firms.
* **Strategic Boundary:** Natural market boundaries sit at the chip/hardware manufacturing layer at the bottom and the model layer at the top; Etched fills the engineering space between the ASIC and the server rack.
* **Compute Density:** Hyperscaler internal custom silicon (e.g., Google TPU, Meta MTIA, Microsoft Maya, OpenAI Jalapeno) exhibits lower FP8 FP-density than flagship commercial chips like NVIDIA's Blackwell B300 because internal projects do not face existential market competition.
* **Manufacturing Philosophy:** Etched operates via contract electronics manufacturing (CM) models rather than joint development manufacturing (JDM) to retain full control over custom board and power architectures.
---
`55:43` Solving the 50-Picosecond Clock Alignment Crisis
During the verification phase of their Gen-1 silicon, Etched encountered a critical hardware anomaly that nearly derailed the project. While digital logic had been extensively verified using a massive FPGA cluster, analog behavior across clock domain crossings could not be fully simulated on FPGAs. When prototype silicon returned from the fab, the engineering team discovered data corruption caused by backpressure logic failing across different clock domains, leading to incorrect calculations.
Resolving the defect required aligning two independent clock signals on the chip to within 50 picoseconds (50 trillionths of a second)—performing this alignment reliably across two billion cycles per second on every production chip. Several senior engineers declared the problem physically impossible and resigned from the company. Gavin led a two-week crunch, designing a phase-drifting mechanism that dynamically monitors clock phase variations, waits for precise alignment intervals, and locks the phase relationships permanently.
```
Clock Signal A: --|____|----|____|----|____|--
Clock Signal B: ---|____|----|____|----|____|-
<---->
Target: < 50 Picoseconds Drift Window
```
* **FPGA Limitation:** FPGAs validate digital logic but cannot replicate real-world analog timing, thermal noise, or clock domain crossing dynamics.
* **Precision Target:** Required clock phase alignment down to 50 picoseconds ($50 \times 10^{-12}$ seconds) executing 2,000,000,000 times per second ($2\text{ GHz}$).
* **Resolution Window:** The core engineering fix was conceptualized, simulated, and validated in two weeks.
* **Board Bring-Up Execution:** Gavin led three parallel board experiments during chip bring-up; all three succeeded, validating the physical architecture for mass production.
---
`59:30` Navigating Early Fundraising Hurdles
Building custom frontier silicon requires massive upfront capital investments before any physical product can be demonstrated to investors. In early 2024, prior to closing their record-breaking Series A round, Etched reached a critical juncture: the chip architecture and logical designs were complete, but transitioning into the physical design phase required signing multi-million-dollar contractual commitments.
Unlike software startups that can iteratively launch minimum viable products on modest budgets, hardware companies face binary capital risks where underfunding guarantees failure. Gavin and Rob describe the mental intensity of pitching an unproven architectural thesis to cautious venture capital firms, relying entirely on theoretical benchmarks and simulations to convince investors to back a team of young founders taking on established semiconductor giants.
* **Capital Thresholds:** Entering the physical design (tape-out prep) phase requires binding commitments worth millions of dollars before physical silicon exists.
* **Fundraising Dynamics:** Early-stage hardware financing relies on convincing investors of architectural superiority and execution speed prior to having physical silicon to demonstrate.
`01:00:00` The Series A Crunch: "How the Hell Are We Going to Pull This Off?"
By late 2023, Gavin Uberti and Rob Wachen confronted a daunting financial reality. They realized that running massive Mixture-of-Experts (MoE) AI models meant they could not just build a standalone chip; they needed to construct an entire integrated cluster—boards, interconnects, cold plates, and complex networking. They had $15 million in the bank, but physical design vendors alone would cost $40 to $50 million, and they estimated needing $100 million over the next 12 months to reach scale without resorting to a slow test-chip phase. Gavin recalls looking at the numbers and nervously wondering how hard it would be to go back to Harvard.
To prove their vision, they drafted a grueling, highly technical 30-page memo detailing their execution milestones, market projections, new use cases, and token-cost modeling. Despite their preparation, every major venture capital firm in Silicon Valley initially passed. Investors were hesitant: two young founders straight out of Harvard who had never taped out a chip, pursuing an unproven inference market when most assumed the future was all about training. At the time, the record for a semiconductor Series A was roughly $50 million. To survive on a shoestring budget, Gavin joke-planned a absolute minimum $30 million budget where he would eat nothing but ramen while paying strictly for the mask of an 11mm tape-out.
```
+-------------------------------------------------------------------------+
| THE FINANCING SCALED-UP |
| |
| $15M initial bank balance ---> $30M extreme bare-bones "ramen" plan |
| | |
| v |
| $100M+ raised for full cluster Series A |
+-------------------------------------------------------------------------+
```
Survival mode kicked in. The founders worked late into their Cupertino office, scrutinizing every $100,000 expense item and calling every possible contact to piece together funding. Small commitments began trickling in—$1 million here, $5 million for FPGAs there—catalyzed in part by a venture debt provider willing to cross the chip-threshold with them. Ultimately, they brought a spreadsheet with $103 million in soft commits to their board meeting and decided to take it, securing the largest AI chip Series A in history.
- Every major Silicon Valley VC passed on Etched's initial Series A pitch.
- The previous record for a semiconductor Series A was approximately $50 million.
- Etched assembled $103 million in soft commitments to fund their complete cluster development.
- Key suppliers stepping in were critical: Synopsis provided emulators on favorable, multi-year payment terms that functioned like a major loan.
`01:05:00` Winning Over TSMC and the "Contrarian and Right" Paradox
Etched’s relationship with TSMC began before they had raised their $100 million Series A. Gavin was invited as a novelty speaker to a semiconductor industry event, where he was the only presenter under 40 (and at the time, just 22 years old). At the post-event dinner, seated among suit-wearing industry veterans including the former CEO of Arm, Gavin sat next to a senior TSMC Vice President. Discovering they had both studied mathematics in college, they pulled out a piece of paper and dived deep into how modern AI models operate at a precise tensor-by-tensor level and why global memory bandwidth was critical. The next day, TSMC emailed saying they wanted to find a way to work with Etched.
> "When you read about investing, everyone cites this idea of like 'contrarian and right' as the quadrant that makes all the money... But contrarian means like everyone else thinks you're stupid. And so when you go and you get an immediate no from literally everybody, it is a fascinating quadrant to exist in before you become consensus."
The host, a lead investor in Etched, breaks the fourth wall to discuss the nature of early-stage investing in high-risk hardware. Traditional semiconductor and coding venture funds missed major AI trends because they relied on historical base rates—recalling 20 years of failed tape-outs and forgetting that modern EDA tools and high-performance FPGAs had transformed chip validation. Etched’s early backers fell into two camps: pure believers in the team and market, or hyper-technical practitioners like high-frequency trading firms whose engineers audited every detail of the micro-architecture, RTL, board designs, and software stack.
- Gavin was the youngest speaker at a major semiconductor conference at age 22.
- Traditional chip investors missed AI opportunities by over-indexing on historical semiconductor failure rates.
- High-frequency trading firms conducted deep-level technical audits on Etched's RTL, micro-architecture, and hardware schedules before investing.
`01:10:00` "The Puzzle Begins": Silicon Validation and Designing for Gigawatts
A favorite story from the trenches highlights the high-stakes culture required to build custom silicon. A legendary silicon validation engineer joined Etched and led the early stages of "wafer sort"—testing raw silicon wafers with a probe card late at night over the phone with TSMC in Taiwan. When the screen initialized, every single chip square turned red instead of green, signaling absolute failure. Rather than panicking, the veteran engineer leaned back and calmly declared, "The puzzle begins." Within 24 hours, they solved the underlying issue and saw their first green squares.
Looking ahead to Gen 2, Gen 3, and beyond, Etched's primary architecture philosophy centers on three core primitives for running the majority of the world's AI tokens:
1. Building a chip with the maximum FLOPS possible within a fixed power budget.
2. Achieving the lowest inter-chip latency to create the largest possible scale-up domain.
3. Maximizing manufacturing output and sheer product availability.
The team realized that in AI hardware, "the best ability is availability." To deploy at gigawatt scale, Gen 2 is engineered around extreme structural simplicity—reducing total component counts to shorten production cycle times, ensure field serviceability, and avoid supply chain bottlenecks. Rather than directly competing for the exact same supply chain nodes as NVIDIA's Rubin architecture (such as 3nm and specific HBM generations), Etched strategically built on different fabrication nodes (like 4nm) and alternate memory supply lines. This turned supply acquisition into a positive-sum game for large data center customers who want to deploy multiple gigawatts of compute across distinct platforms.
- During initial wafer sort, every test square initially flashed red before the team diagnosed and fixed the issue within 24 hours.
- Etched's Gen 1 product avoids direct supply conflicts with NVIDIA Rubin by utilizing a 4nm TSMC process and distinct HBM configurations.
- Gen 2 design prioritizes physical simplicity to enable rapid, gigawatt-per-month production capabilities.
<ElicitationsGroup message="Explore more about Etched's technical bets and business strategy:">
<Elicitation label="Examine the technical architecture behind Etched's low-voltage inference" query="Tell me more about how Etched uses low-voltage inference and custom memory architectures to maximize FLOPS per watt."/>
<Elicitation label="Learn about Etched's recruitment strategy for top engineering talent" query="How did Etched convince industry legends and top 22-year-old engineers to join their hardware team?"/>
</ElicitationsGroup>
Here is the detailed walkthrough of the transcript section.
---
`01:15:00` Rethinking Hardware for Non-Human Intelligence
Hardware design directly shapes the trajectory and capabilities of future AI models. The central insight is that machines do not think like humans, just as airplanes do not fly like birds. In biological brains, storing memory and accessing data are remarkably cheap for neurons, whereas doing complex math is energy-intensive and slow. For silicon chips, the exact opposite is true: moving data is extremely expensive while performing mathematical operations is exceptionally cheap. Furthermore, due to fundamental limits in DRAM technology, math will continue to get cheaper at a faster rate than memory access.
Because compute is cheap, model builders should lean heavily into massive compute scaling. Instead of shying away from dense math, future architectures should embrace running many concurrent model copies, activating massive numbers of experts, or spreading gigantic Expert blocks across multiple server racks at once. While current efficient inference trends focus on saving memory—such as avoiding loading full contexts—true superintelligence will demand reading through a billion tokens of context instantly and attending to vast repositories of knowledge in short-term memory.
To enable this, hardware must adapt to increasing model "dynamism." Modern architectures, like Mixture-of-Experts (MoE), require routing computation and memory at a per-token or per-user level. Instead of processing every token with every parameter, dynamic chips allow tokens to share context memory to eliminate overhead, extend context length for high-importance tokens, and dynamically route data to other chips on the fly. Existing legacy hardware incurs huge performance penalties when handling these dynamic workloads, forcing operators into a choice between massive software overhead or using rigid, blocky architectures that apply blunt force compute where finer control is required.
---
`01:18:01` Scaling Agent Fleets and the Shift in Global Productivity
The nature of AI evaluation and agent deployment is fundamentally shifting as models transition from short tasks to long-horizon workflows. Referencing a viral tweet by Noam Brown (who has since joined Etched as an angel investor), tasks with six-month time horizons are traditionally impractical to evaluate because newer models render the test obsolete before it finishes. With cluster-scale memory technology, long-horizon evaluations can be compressed dramatically. However, solving grand challenges is not just about running a single model faster—it is about scaling agent fleets. A single human cannot build a rocket, but a coordinated team can; similarly, tackling complex software or engineering tasks will require dynamic teams of agents ranging from ten to a million, necessitating both ultra-fast token latency and massive cluster FLOPs.
In the long run, AI inference is poised to become the majority of global GDP. While society currently measures economic productivity as GDP per capita, future output will likely be measured in "agents per megawatt" or "agents per gigawatt." Within a few years—potentially as early as 2027—the majority of the knowledge workforce will be composed of AI agents rather than human workers. National energy strategies will shift heavily toward dedicating data center power to inference, where a country's energy efficiency directly dictates its total agent workforce and economic output.
* **Agent Workforce Projections:** By 2027, knowledge-work AI agents are projected to outnumber human workers globally.
* **Civilization-Scale Scale-Up:** Sovereign entities will run up to a billion concurrent 24/7 AI agents, representing the largest technology proliferation in human history.
* **Economies of Scale in Brains:** Similar to how human brains only activate specific regions at any given moment, giant distributed Mixture-of-Experts (MoE) models only activate small parameter subsets per token. By routing massive user volumes across distributed hardware clusters, the cost per thought drops significantly.
---
`01:23:44` The Trillion-Dollar Data Center and the Race for Tokens
The physical infrastructure powering AI will scale to unprecedented levels, eventually leading to individual trillion-dollar data centers. Just as semiconductor manufacturing progressed through 10-billion and 100-billion-dollar fabs to push down wafer costs, token-generation facilities will undergo massive vertical expansion. The cost to produce a unit of machine intelligence remains vastly lower than the economic value that intelligence generates, creating a multi-decade supply shortage of tokens.
In this paradigm, market value will concentrate in companies that supply and optimize the token production supply chain—from model design down to custom silicon. Furthermore, scaling systems must offer compounding returns rather than linear costs: doubling token throughput cannot simply mean buying double the servers linearly, but must leverage cluster-scale memory and interconnect architectures to lower the marginal cost per token as clusters grow bigger.
* **Core Economic Thesis:** Thinking is the foundational input for every company; machine intelligence offers a multi-decade supply-shortage opportunity.
* **Cluster Economics:** Hardware scaling must deliver sub-linear cost increases for token output through shared, cluster-wide hardware efficiency rather than basic 1:1 hardware additions.
---
`01:26:19` The Kindest Thing
When asked for his personal "kindest thing" story, Rob Wachen shares a pivotal moment from his adolescence during his treatment for cancer. At 16 years old, his doctors presented him with a life-altering choice: undergo surgery, which offered a higher chance of survival but carried the certainty that he would never walk again, or undergo radiation, which preserved his ability to walk but carried a lower probability of survival. His parents empowered him to make the decision himself, and he chose the surgery.
Following the procedure, a necrosis analysis of the removed tumor showed that his cell death percentage fell below the required 98–99% threshold, meaning he required urgent specialized radiation therapy. Only a few machines in the world could perform the necessary procedure, with one located in Boston. While Rob was bound to a wheelchair, both of his parents made the sacrifice to drop everything in their personal and professional lives to move to Boston with him for several months to support his recovery—an act of selflessness for which he remains eternally grateful.
## Notable quotes
> `02:07` A few years ago, when they set out to build a better AI chip than the largest companies in the world, almost everyone I called told me it could not be done. — Patrick O'Shaughnessy
> `07:52` If I 2x my voltage, my power goes up by 4x. If I cut my voltage in half, my power goes down by a quarter... we were able to create a new mechanism of running at much lower voltages, a new type of power delivery that we call low voltage inference. — Gavin Uberti
> `48:38` We are kernels-first programming, and that means that, for a long time, it did not work out of the box. But if you were a kernels expert, you could get incredibly, incredibly high performance. — Gavin Uberti
> `01:45:00` When you read about investing, everyone cites this idea of like 'contrarian and right' as the quadrant that makes all the money... But contrarian means like everyone else thinks you're stupid. And so when you go and you get an immediate no from literally everybody, it is a fascinating quadrant to exist in before you become consensus. — Patrick O'Shaughnessy
## Mentioned
Gavin Uberti, Rob Wachen, Etched, Patrick O'Shaughnessy, Ramp, Felix, Rogo, WorkOS, OpenAI, Perplexity, Cursor, Positive Sum, PSUM.VC, ChatGPT, NVIDIA, Mark Ross, Cypress Semiconductor, Denard scaling, Blackwell, Vanta, Harvey, Ridgeline, GPT-4, Prod, Anysphere, Mercor, Xnor.ai, Apple, OctoML, Sanford, FIRST Tech Challenge, Brian Kelleher, HGX, DGX, TSMC, NVL72, Codex, gpt-oss, PyTorch, CUDA, ONNX, NVIDIA Blackwell B300, NVIDIA Rubin, OpenAI Jalapeno, Google TPU, Meta MTIA, Microsoft Maya, Arm, Synopsis, Noam Brown
Etched co-founders Gavin Uberti and Rob Wachen argue that AI inference will become the dominant cost and bottleneck of future software, requiring dedicated, full-rack hardware optimized from the ground up rather than general-purpose GPUs.
Challenging Legacy Semiconductor Assumptions (3:54)
Uberti and Wachen argue that traditional electronic design automation (EDA) workflows and data center equipment carry historical design buffers intended for generic environments. For instance, standard EDA tools enforce timing checks at 0°C, whereas operational AI data center chips operate at or above 80°C. Stripping these non-essential constraints across power modules, printed circuit boards (PCBs), and silicon sign-offs unlocked compounding performance gains.
The founders paired unconstrained young talent with veteran chip architects to challenge convention. After challenging the 21-year-old founders to produce a functional architectural simulation, former Cypress Semiconductor CTO Mark Ross joined Etched first as an advisor and later as full-time CTO, following a $5 million seed round. They also hired Brian Kelleher, former leader of NVIDIA's HGX and DGX systems engineering, to lead rack-scale development.
Prefill-Decode Disaggregation and Low-Voltage Silicon (7:52)
Etched designs complete rack-scale inference systems rather than standalone PCIe accelerators, segmenting large language model processing into separate prefill and decode stages. Prefill is compute-intensive and generates the Key-Value (KV) cache, while decode is memory-bandwidth-bound and produces tokens sequentially. The architecture processes prefills in one cluster and transfers the KV cache over custom interconnects to a dedicated decode cluster.
To raise Model Flops Utilization (MFU) beyond the 20% to 50% range common on standard GPUs—which throttle due to thermal density—Etched applies Denard scaling through proprietary 'Low Voltage Inference.' Operating silicon at less than half the voltage of standard GPUs cuts thermal power by a factor of four ($P \propto V^2$). For decode, Etched built a custom layer-2+ interconnect that cuts point-to-point latency by more than 5x relative to the ~4,000 nanoseconds typical on Blackwell GPU clusters, creating a unified 'Cluster Scale Memory' pool.
Aggressive Prefetching and Bare-Metal Software (37:30)
To compress development cycles, Etched adopted an aggressive operational strategy they call 'prefetching'—spending capital to advance downstream engineering before physical silicon arrives. They simulated full reticle designs using over 700 FPGAs across a dozen models, built thermal mock chips to test liquid-cooling cold plates, and shipped pre-configured server racks directly to customer data centers. This reduced their silicon-to-inference rack bring-up time to 40 days, compared to an industry competitor's 10 months.
On the software side, Etched chose a 'kernels-first' approach instead of building generalized graph compilers for PyTorch, CUDA, or ONNX. Believing that fewer than 100 core AI model architectures will dominate global workloads, the company focuses engineering effort on hand-tuning mathematical primitives like matrix multiplications and chip-to-chip collectives directly on raw silicon, drawing engineering talent from high-frequency trading firms familiar with bare-metal programming.
Macro Economics and Megawatt-Scale Inference (14:15)
Uberti and Wachen project that inference will become the primary cost of goods sold for software, eventually driving trillion-dollar token production facilities. Because data center power availability is severely constrained, customer evaluations increasingly center on throughput per megawatt at interactive speeds (ISO-interactivity). Etched aims to deliver an order-of-magnitude increase in user concurrency per megawatt relative to legacy clusters.
To protect its Gen 1 and Gen 2 production schedules, Etched chose a TSMC 4nm process node and alternative High Bandwidth Memory configurations, avoiding direct competition with NVIDIA's 3nm and primary memory allocations. Looking forward, the founders forecast that economic productivity will shift from measuring GDP per capita to evaluating dynamic software agents per megawatt.
Etched has raised $800 million and secured over $1 billion in customer demand, yet its architectural bet relies on the premise that global AI workloads will remain concentrated around a small family of model architectures. If frontier architectures shift drastically away from transformer-style primitives or data center power constraints ease, specialized inference racks could face agility trade-offs against general-purpose silicon.
[2:07] Patrick O'Shaughnessy: A few years ago, when they set out to build a better AI chip than the largest companies in the world, almost everyone I called told me it could not be done.
[7:52] Gavin Uberti: If I 2x my voltage, my power goes up by 4x. If I cut my voltage in half, my power goes down by a quarter... we were able to create a new mechanism of running at much lower voltages, a new type of power delivery that we call low voltage inference.
[48:38] Gavin Uberti: We are kernels-first programming, and that means that, for a long time, it did not work out of the box. But if you were a kernels expert, you could get incredibly, incredibly high performance.
[105:00] Patrick O'Shaughnessy: When you read about investing, everyone cites this idea of like 'contrarian and right' as the quadrant that makes all the money... But contrarian means like everyone else thinks you're stupid. And so when you go and you get an immediate no from literally everybody, it is a fascinating quadrant to exist in before you become consensus.
Original transcript
[0:00] Ramp is the only platform built to make your finance team leaner, faster, and better, saving businesses 5% annually on average so you can stay focused on growth. Ramp customers grew revenue 3.2 times faster than the average American business. Visa, Vercel, Cursor, Stripe, Notion, 11Lab, Shopify, and 70,000 other businesses all run on Ramp. Mine does too, and so should yours. Learn more at ramp.com slash invest. Felix by Rogo is a personal finance agent that turns a single prompt into finished client-ready work using your firm's own templates, context, and standards. Send Felix an email like, take these comments and turn them for me, or update my tracker with the context of these emails, or run the ability to pay math on this buyer, and Felix sends back finished PowerPoint decks, Excel models, and sourced research. Felix works the way your team already does, delivering work quickly and accurately around the clock. Learn more at rogo.ai slash Felix. The best AI and software companies from OpenAI to Cursor to Perplexity use WorkOS to become enterprise ready overnight, not in months. Visit WorkOS.com to skip the unglamorous infrastructure work and focus on your product. Hello and welcome everyone I Patrick O and this is Invest Like the Best This show is an open exploration of markets ideas stories and strategies that will help you better invest both your time and your money If you enjoy these conversations and want to go deeper, check out Colossus, our quarterly publication with in-depth profiles of the people shaping business and investing. You can find Colossus along with all of our podcasts at colossus.com. Patrick O'Shaughnessy is the CEO of Positive Sum, All opinions expressed by Patrick and podcast guests are solely their own opinions and do not reflect the opinion of Positive Sump. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions. Clients of Positive Sump may maintain positions in the securities discussed in this podcast. To learn more, visit PSUM.VC. My guests today are Gavin Uberti and Rob Lockett, the founders of Edged. A few years ago, when they set out to build a better AI chip than the largest companies in the world, almost everyone I called told me it could not be done. They've since done it, taping out a working chip on their first attempt and becoming the first hardware company founded after ChatGPT to do so. They already have more than a billion dollars of customer demand for their first product and have raised million to build it Etch to build chips and systems designed to run AI models faster and at lower cost They started the company in 2023 and the product is a complete rack for inference the chip, along with the boards, the power delivery, the interconnects, and all the manufacturing to produce it all. We talk about the technical bets behind their architecture, how they hired industry legends and paired them with elite 22-year-olds, and why they believe inference will become one of the largest markets in the world. I think you will find the story of what they have built hard to forget. Please enjoy my conversation with Gavin and Rob. All right, gentlemen, it's been three years or so, Gavin, since you and I last did this, which is nuts. And at the time, I was just wildly intrigued by your story and what you were going to build. I didn't know a lot about chips at the time. I was considering investing in the company, and so I was calling everyone I could conceive of that could give me an opinion or something. And at the time, basically, the consensus was these kinds of companies are not built by young people, that the semis world, the best companies are founded by 40, 50-year-old people that have had a whole career's worth of experience, have learned all the problems, have shipped multiple chips. Two 21-year-olds are like, not going to do this. It's just not going to work. It was indicative of a theme which was nobody believes in us That obviously changed a lot now Just walk the halls and talk to the people that have chosen to come work here But in the early days it felt like this was something that you had to face down What was that like facing that down where a set of incumbents and an industry worth of people and investors and everyone else sort of didn't believe in you? And what did that anneal in you to build the company the way that you are? Like, what was the impact of that? I think there's a certain level of naivety required to think that you could build a chip better than every other AI chip ever built and build a company to do it way faster than ever has been done. And we have the naivety. But there's many times where we would say, like, why isn't this possible? And, you know, really push on it. And it turns out that, like, everybody's answers are extremely siloed to a set of constraints that aren't true anymore. And the reality is the entire semiconductors and data center industry is built on buffer. And what I mean by that is every part of the stack from the EDA tools to the power modules, to the circuit boards, to the chip design and standard cells. Everything is built to be general purpose for everything, not just in the data center, but IOT on the edge and so forth. And when you have a specific use case, you're really trying to design for, you can change the constraints a lot. And I'll give you just a very simple example that we're not the only one who does, which is one of the things you care a lot about is the clock speed of your chip. It's proportionally
[5:00] to the throughput of your system. When you are doing sign-off for different timing, what clock speed you're actually going to be able to run on when you tape out your chip, there's this concept called corners, which is, you know, what temperatures are you going to be able to run at this clock speed? The default configurations for a lot of these EDA tools assume that you're going to be running your chips in freezing temperatures. Now, I don't know about you, but I've never seen an AI data center with ice in it. So, you know, we can feel pretty confident that our chips don't need to run at full speed at zero degrees Celsius. In fact, like, they're never really going to be running below 80 degrees Celsius anyway. And just by knowing that that's a constraint that doesn't matter, we can make a ton of changes throughout the entire system. That's like a very simple one, but there's many more that you get 20% here, 50% there, 2x here, and these compound to a system that can be radically better for inference. I think you found two kinds of people. There are some folks who went purely on heuristics, of hey, young founders, they claim they can go beat the biggest company in the world of performance. it cannot happen. And there is no thing you could go say to me that would make me change my mind. But there's also people out there who are of course skeptical, but are willing to go ahead and say, I'll spend the time, I'll do the work, and is it actually possible? Like for example, one of our earliest earliest supporters was Mark Ross And Mark was a very prestigious semiconductor expert He used to be CTO at Cypress Semi that sold for billion And when we met him we were with a couple of guys in the dorm room, and we came to him and said, hey, do you want to go build hardware for inference? We think we can be much faster than NVIDIA. And Mark's like, no, you can't. It will not work. But he wanted to convince me, you should write a white paper. You should go ahead and build a a functional simulation and show me. And so after a lot of very long nights, went back to Mark and said, hey, here's a simulation. What do you think? And he was like, huh, this works. But to go do a company like this, you'll need a large amount of capital and at least $3 million even to get started. Ended up, went ahead and raised five, raised a lot more after that. And then he was, again, surprised, but got more involved. And then he became an advisor, a halftime advisor, and eventually our full-time CTO, as we saw more and more of the development progress. And I think in general, this skepticism has filtered really heavily. Folks who want to go ahead and be right regardless, or who want to be very truth-seeking, and say, sure, I'm skeptical, but I will go ahead and work through the numbers myself. And if I can go figure out why this is possible, well, let's go build it The specifics that you made bets on the way that you built this system are immensely interesting to me And because so many people are trying to do this now build new chips that will do a better job of serving inference at massive scale, the world is interested in the research approaches, the different architecture approaches that people are taking to building a new AI chip. And I'd love you to just start by describing what this thing is, what it does, but maybe more interestingly and more importantly, the process that you went through to decide what bets to take, what technologies to invent, and compare and contrast those with what you've seen the rest of the marketplace try to do. Yeah, I think that you can start with the product. We're not just building a chip. We're building a full inference solution. And that means a rack. That means the chip. That means the power delivery into the chip. That means the board in which it sits. That means the interconnect. I was to talk to each other. That means the production. for this mass volume of racks. Really, the production is the product. When we think about how we get our advantage, there are two key parts of running inference. There's Prefill and there's Decode. Now, we have two key tag matches in both of these things. Prefill is reading in a huge volume of text, and Decode is then using that data to generate output tokens When you go out and run Prefill your key job is not to go predict tokens You already know the text Your job is to go and get the model memory what we call is KVcache into the right state Then you can go ahead and run decode with that same KVcache So we will often go do is we call PD disaggregation, Prefile Decode Disag. You will have one cluster of servers running these pre-fills. You'll then transfer those model memories, those KVcaches, over to the decode cluster, and then go ahead and use that cluster to go generate the next tokens. So it's sort of like loading the gun and then firing it, like if I think about it in super simple terms. Yeah, you got it. It's getting the model to remember the right things, and then using those things to go do tasks. Candidly, people think about this market a bit lazily. They say, are you a pre-fill chip? Are you a decode chip? If you're a decode chip, are you an HPM chip? Are you an SRAM chip? Are you a 3D DRAM chip? Are you using optics, using copper? When we started this, we just wanted to understand why extremely smart people were working on these different directions. We seriously looked at architectures like having a bunch of DDR memory and like a shared memory pool and looking at advanced packaging to basically break out of the shoreline. We looked at things like, is there ways to put memory dies on top of compute dies? In doing so, we realized that there's no free launch. Everything is a trade-off, right? 3D DRAM, you have a thermal issue, you have a supply chain issue, you have to figure out hybrid bonding, you have to figure out the flops, and now you're a decode chip. So we went through everything, both on the pre-fill and the decode.
[10:00] In doing so, we realized there's a few design spaces that nobody had seriously tried to explore because they were never done in AI chips. And we asked ourselves, what are the actual metrics that are going to matter the most? On the pre-fill side, the thing that matters is flops and flops density. And people talk about flops often as a headline number. But in reality, you should care about the flops you're getting when you're running real workloads. There's this concept called MFU, or model flops utilization, which is, you know, for every peak flop advertised, how many cents on the dollar are you actually getting? And on GPUs, you often get somewhere between 20 and 50%, depending on the workload. And actually, you can provably not run at 100% because you have a thermal issue, where as you increase the flop utilization, you have more transistors going on and off, you draw more power, and the chip will self-regulate and actually lower its clock speed to make sure it doesn't overheat. So as we looked at inference, we said, if we want way more flops, because we want to run at way higher throughputs, we fundamentally need to solve the thermal problem before we even think about adding flops to the chip. If I just add more flops to a GPU today or another AI chip, I'm not actually going to get more performance because it's just going to thermal throttle So fundamentally the essence of that is this concept of Denard scaling which is voltage is quadratically proportional to power So if I 2x my voltage my power goes up by 4x If I cut my voltage in half my power goes down by quarter So we asked ourselves how could we run voltages lower than GPS And we talked to a lot of people about this. We flew out to Silicon Valley after dropping out and basically asked dozens of people and semiconductors and all these different chip companies how they did it. And the answer we got was like, you can't. You can't run at voltages lower than GPS. And this was very dissatisfying because there was many different industries of chips that run at voltages lower than GPUs. Bitcoin miners run at under a quarter of the voltage of GPUs. So this is obviously physically possible. The question is, are there issues with GPU architectures that make it unable to run at these voltages? And when we looked at the problem for a long time, we were able to create a new mechanism of running at much lower voltages, a new type of power delivery that we call low voltage inference. And we think all AI chips in the future are going to be low voltage chips. that are going to have to cram way more flops in the same silicon area and without thermal throttling run at way lower voltages. So that's pretty so. For Decode, it is all a memory game. More memory bandwidth. You can load the model faster, load the KD cache faster, and serve more tokens per second per user. We think people ask the wrong question here. People often ask how much memory bandwidth is on your chip You should be asking how much memory bandwidth is on your full scale up cluster What we able to do is add way way more bandwidth and a much lower latency from the chip to our interconnects. It allows us to be able to go serve models at this much higher speed because you can go use the SRAM and the HBM from the full scale up cluster as a single pool. And that's our second key technical bet, what we call cluster scale memory. And on GPUs today, the cluster memory bandwidth is often very badly utilized because the time to go hop from one GPU to another is extremely long. For example, on Blackwell chips, it can be about 4,000 nanoseconds to go point to point. And that means that if you go ahead and go to an 8x TP setup, you will get way, way less than an 8x improvement in your tokens per second per user. And what we did is built our own totally custom interconnect stack. We took everything above the second layer of built a full custom. And we can go out and do far for better latencies and a balance this way too. We can go ahead and cut this by more than a factor of 5x. And that allows us to then use the memory of other chips much more effectively. As you scale the world size, your time per token goes down proportionally. Yeah and it not that surprising given all these architectures were built before ChatGPT So if we trying to build a chip for the modern workloads it going to look very different The way we organize our flops the way we do our voltage domains the way we do our power planes are going to look super different The way we do the packaging is going to look super different. The way we do the board design is going to look different. And then the decode side, the way we connect everything is going to look very different. So we're now bringing forward our first generation of this low voltage inference technology, which is running at under half the voltage of any other AI chip. If you zoom all the way out, why is this so important? Like why is the delivery of much higher throughput, much lower cost per token, better tokens per watt, like all of these metrics that the universe is going to start talking about more and more? Everyone knows the supply side of the equation is a big problem right now. Why is this in a bigger picture looking at a decade, the bottleneck in the technology world? Well, I think it comes down to productivity, where we are at this extremely interesting moment in the history of civilization, where there's real artificial intelligence. Not like sci-fi stuff, but like these models can solve problems that most humans can't. And like it's going to create new scientific discoveries. It's going to create instant access to medical care, instant access to education. And now it's just about how many people can use this at the same time, how many products can serve this at the same time, and also the speed of doing different tasks. So when you think about wallpapers,
[15:00] clock time. If we can take an agent that can run at a certain model quality and could take a year to solve a certain task using inference time compute, if you have way faster decode speed, you can compress that into a month. So the amount of scientific innovation and the amount of actual proliferation of technology will happen much faster. And then the second part is concurrency, where today it's just not possible for a billion people to use these models concurrently. Ultimately, some people are going to get downgraded. Some people's model is going to be slower. Some people just won't be able to access the hardware. A few years from now, there's going to be giant models serving billions of users. We're very much in the early innings of AI today, where the paid plans, there's only a few million users in the world using paid plans of AI models. So we're at one one thousandth of the global population actually using this stuff. So if you want to serve a giant scale, a lot of things change. And one of them is the number of chips that communicate together, where people usually think about this in the context of training. You have these giant training clusters, you have Colossus with over 100,000 GPUs that are all networked together. And the inference side, today, people usually think about it as an eight-chip cluster or maybe just, you know, NVL 72, the scale-up domain. But very quickly, this is going to become thousands of chips and tens of thousands of chips. And the way to get the most performance there the time between sending data from one chip to another that primitive matters way more than is getting credit right now So when we think about optimizing memory bandwidth for the system you have to think about how fast these chips can communicate together Because if they can only communicate really quickly with themselves and very slowly with other chips, you're not going to actually be able to serve giant models at 10,000, 20,000 tokens per second. So we need multiple orders of magnitude of infrastructure built out throughout the entire stack, from the wafer to the watt, transistor to the token, to actually bring this stuff to the world. And I think that if you look at most other goods, like the iPhone, for example, they've gotten into this economy as a scale, where as a result, more money does not really buy a better iPhone. That if you're a billionaire, or if you're just the average American, you buy the same phone. And tokens aren't like that yet. We're still in the very early days, where the general purpose system, relatively small one, is kind of handcrafting these tokens, like they made screws back in the Renaissance. And I wanted to live in a world where you have the same economies of scale for token making that you do for making, say, iPhones or cars or anything else. I think that is one of the huge unlocks that allows a huge group of people to go use the best quality models. Economies of scale have all made capitalism very I don know fair I think that allows you to go ahead and have the same product in many many different hands And you able to go then serve way more users on a single scale up cluster It allows you to get closer to that point for token serving too Yeah. And also just certain products aren't usable if they're slow. So if you want to serve coding models and you want people to actually use them, like there's a certain number of tokens per second you need to hit. So the question is, while maintaining that per token speed, how many users can I serve at the same time? And you can basically decide I'm going to shut off a bunch of the world from using this stuff or everyone's going to get a worse experience. So fundamentally, you need to find ways to push out the curve. And that's why there's such a pressure for new hardware. Vanta automates security and compliance for over 16,000 fast-moving companies like Ramp, Cursor, and Harvey, keeping them audit-ready around the clock. It's the number one agentic trust platform, and it now helps companies like yours watch for the risks that show up between audits across your vendors, your AI tools, and your whole environment. Every new tool your team signs up for, every vendor that turns on AI features is an opportunity for something to go wrong. And most security programs weren't built for AI's pace of growth. 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I'd like to take some time to step back and hear both of your stories for how you came to this idea and this company. and then kind of walk through what it's been like to build it. Because I think in so doing, we'll understand the system that you've built for the company itself that we'll then be able to power subsequent generations of products like this one for this crazy inference feature that we're staring down. Rob, maybe starting with you, just take it however far back you want. But what I'm curious about,
[20:00] And your personal story was actually the very first thing I ever heard from either one of you was your personal story many years ago now, which really kind of blew me away. I'm most interested in your motivation ultimately for being here doing this thing. It starts back actually in high school for me. I've been very unlucky and lucky at different points in life. This is one of the tougher times. At the end of my sophomore year of high school, I got injured at a martial arts tournament the next day. I couldn't walk for some reason. I thought there was something wrong with like my SI joint or something. I went through physical therapy. I did different types of scans. I couldn't figure it out. And eventually they found this big bump on my back and an MRI and told me it was a tumor. Stage four bone cancer was told I had under 30% chance of survival. It was like a two-year crazy chemotherapy, surgery, learning to walk again experience. And when you go through something like that, it changes the Overton window of human experience and makes you appreciate what actually matters. And you also ask yourself, what are you going to do if you have the chance to live? if you actually want to get through something like that, you need to be hoping for something. And I always knew I wanted to do something very impactful if I had the chance to get through it. And it took me a couple of years to figure out what that was going to be. And at the same time as I got to college and met a bunch of other people building cool tech I got extremely excited by AI models especially once GPT came out And I was like wow this is the first model that can kind of speak English And these things are going to get really smart What happened was when GPT came out there was GPT which was the first model with image uploading. So I went through my camera roll and I found a picture of my back with this bump on it before I was diagnosed. And I said, hey, chat GPT, pretend you're an expert doctor. A patient comes in and it says they have this bump on their back. What could it be? and it immediately says like, this could be a tumor. You should get an MRI immediately go to the doctor. And I just kind of sat there still. It was like, that took me six months. And yesterday, this feature wasn't there. Today, it's here. I go to show my parents and I got this notification being like, you're all out of image credits today. You need to get a pro plan. And I was like, holy crap, this is going to change everything. And we clearly don't have the infrastructure to serve it. And there's very few things you can work on that can actually bring this technology at scale to the world faster. I mean, there's like plenty of people that are super smart working on models. The fab seem maybe unreachable to work on, but it seemed like the hardware was all designed before ChatGPT. Every GPU, every TPU, every AI chip that was serving these models were just fundamentally built before this and are retrofit to serve these modern models There gonna be an entire new wave of architectures that came out And what a more exciting thing to work on than bringing this to everybody Very different angle at the same time I was running a startup incubator called Prod, which has incubated a bunch of different companies. Some of the earliest ones being Cursor and AnySphere, which merged and Mercore and Etched went through it, a handful of others. At the time, as these models were getting smarter, it was 2022. I was realizing all of these companies are spending all the money they raise on compute. and I had this realization as I was working on some of my own stuff that like, oh my God, all the products I want to build are going to cost tens of millions of dollars a year in inference. This is not going to be tenable. The cost structure of every software company, the cogs is not going to be like zero anymore for an incremental user. It's going to be quite high and it's going to be a function of inference. And then the optics of every business is going to also be inference as people use more and more coding agents. So fundamentally, it seems like inference is going to be really important. And it feels like we are on a decade march for inference to become the biggest market in the world. So when you think about that, 10 years from now, there's gonna be these giant projects where everything in that data center fundamentally hasn't been designed today. We should go pick something and work on it. That's kind of how it got started. Yeah, but I'm really excited for you to go back about as far, probably early in high school, maybe even earlier, and tell your favorite hash marks on the timeline that ultimately led to your ambition to drop out of Harvard and start this company My first job ever was at a company called Exnor where I did colonel development I was 17 and a 17 can sign illegally binding contracts. So rather than go ahead and do a traditional CIA, they went ahead and sat me down and said, Gavin, don't share this information. And Exnor was one of the only companies that saw, hey, maybe this is a good trade, and I have to work building colonels. And a number of other company since. XMAR got bought by Apple for $200 million. Did the same thing at Octo. They got bought by NVIDIA for hundreds of millions of dollars. But when you do this sort of kernel's work, what you realize is that the math is relatively easy, but to get high-speed decode, the thing that matters is data movement. Almost all the work that you do is optimizing how do you move data around a single chip or across multiple chips. That's why we went ahead and built this cluster scale memory tech. We bring that interconnect time way, way lower. You can go do way more movement And as a result, get a much faster time to generate each subsequent token and build these crazy things Rob's talking about for doing a year's worth of work in a month or more than that in the future. Can you talk about the competitive drive that's evident in some of the high school competitions that you participated in and won? We did a couple. For example, I was very active in the FTC robot.
[25:00] I'd like you to have a very talented partner, Sanford. For a long time, we were part of a traditional school team, where it was about 20 guys, all working together as often typical at first tech challenge. And the goal is to go out and build a robot that scores the most points, and a bunch of other things too. And first, they put a lot of emphasis around collaborating with other teams, around trying to do really good documentation, around trying to go ahead and get others inspired to go do the same thing. Sanford and I decided, rather than go ahead and do it this way, we're going to win. and we did nothing else besides the builder about the score the most points as a two-person team as a two-person rather than a 20-person team that we were much much smaller than almost every other team in the competition we figured that if we were going to go specialize if we're going to go out and do this win the damn games really well we wouldn't need to go ahead and advance based on the quality of our documentation or of our outreach we were just going to go win and so we did we have branched off built a two-person team that built a robot and decided we were going to go and redesign it every three months. And we did. We actually had the world record for the highest four during this competition at one point. We were rated by OPR third in the world for software development and it was a damn good machine What from that episode can I translate as an analogy onto how you built Etch the company With thinking about how you want to go ahead and do a full Rackscale product like this there a couple of key ideas One of them is like velocity velocity velocity that you win by shipping You're not going to go out and win by having the best outreach or the best communications. You win by building the best product. And similarly, we think we can do it with a lot fewer folks, that if you're willing to go ahead and just focus on product, product, product, and parallelize relentlessly, you don't need 20,000 people like the big companies have. You can do the best product in the world with far fewer people. Yeah, there's a saying of the best part is no part. I think for us, it's also the best vendor is no vendor. As much as possible, we want to vertically integrate the entire product, both because we get more performance, but we can move way faster. So everything from the chips to the boards to the cold plates to the interconnects to even the production, we want to do all of it as in-house as possible. I think we're the only startup right now that's building its own rack as well as its own chips. And we did it all at the same time. A couple of years ago was the last time we were public. At that point, we just started building our rack team and we brought over Brian Loyler, who built all of NVIDIA's HGX and DGX systems, which is like 80% of their revenue. And we said, we going to build the rack at the same time We actually went through multiple iterations of the rack before the chips even came back Before the chips came back we made thermal chips that had the exact same hotspots as we expected our chips to have So we could build the cold plates We could overpressurize them and blow them up We haven had a single leak since our chips came back with the cold plates because we already validated them. We have a factory in Taiwan. We have a few dozen people out there. We built a clone of a bunch of the test stations in our office. We have a two megawatt data center on this floor and we did 24-7 development cycles. People are doing day shifts and night shifts to actually get the hardware up and running as quickly as possible. But it's that extreme vertical integration and extreme parallelization of the schedule that lets you get products to market way faster. If you think about the building of the early team and what it required as two young guys building this company, there's lots of very talented young entrepreneurs out there, maybe for the first time of this scope or magnitude in a long time, all of whom probably could benefit from the lessons that you've learned, getting very sophisticated, talented people to come join you even after careers at the other great companies. If you were teaching this as a class, like here's how to get lead talent when you're young and inexperienced and naive, what would be the syllabus? We have a pretty bimodal talent philosophy. It starts with what we call the legends, which is when we're trying to solve an incredibly hard technical problem and generally do something that hasn't been done before, we need to find the very best person in the world And often the number one guy in the world versus the number 10 guy versus the number 100 guy huge difference in whether it actually possible to solve the problem We created this system we call project recruiting where we map out all of the hardest technical problems across all industries that anyone has ever had to solve. We look at temporality. So who are the people who did the zero to one? Who is in charge, quote unquote, who actually did the work? We talk to as many people as possible, and then we just track it. And you'd be surprised by the amount of people who say yes after the first conversation is pretty low, but the amount of people who say yes after the 20th conversation is surprisingly high. You really got to keep at them. When you hear no from somebody who really is the best in the world, then that really means, hey, you should go ahead and come back when you have a few more milestones for giving out. I think it's one of the most convincing things to see is, hey, we make bold claims. And when you go ahead and hit those again and again and again, that is really belief inspiring. When we decided we wanted to build a rack and not just a chip, we were looking at this and we're saying, how many products have actually shipped that scale for a rack scale system that actually have the power density that we're trying to solve? And we just kind of said, if we were gonna wave a magic wand, what would the best possible person in the world look like? And we were like, well, if we could find somebody who started at Nvidia and built the entire rack team through all their different generation, learned all this different stuff,
[30:00] scrappy, still understands the startup culture, but has seen scale, like that would be the best possible person. So we mapped all of the different teams that related to all of the different rack scale products of NVIDIA. And we found three people that we thought could fit the bill. And we talked to all of them. And two of them have just retired. And one of them was planning to do one more generation for NVIDIA and then retire. His name is Brian. And over time, we convinced him to join. Brian started the HGX and DGX team at NVIDIA, which was a majority of Nvidia's revenue, tens of billions of dollars a quarter. And the other two guys ended up investing, by the way. But when you have somebody like that, they just know what good looks like because they've seen it. And there's so many times where we would talk to Brian and he'd just point to us and be like, that's a billion dollar, like a billion dollar lesson I learned, a billion dollar lesson I learned. And like, you know, that just saves us cycles. And you pair someone like Brian with somebody like Sanford. Do you have a name for them? So Brian's a legend. What's Sanford? Yeah, we say chips on shoulders, put chips in data centers. So Sanford and Gavin in In high school, we're world robotics champions, and Stanford was finishing his senior year of college. And we called him up a couple of years ago, and we said, hey, can you come check out what we're doing? We need some help on the platform side He comes for a week and we say can you build a cold plate this week And if you asked like any thermal engineer anything like that they would think you just like totally naive right I mean, these things take months to do. And like, to be clear, they do. But you can make real progress in a week if you put your mind to it and you think it's possible. And he built a contraption in a week that like actually de-risked like a pretty key power question we had. And you put those two together and they've done incredible things. One is not possible without the other because you need the extreme. driven people that just keep asking why and don't know where the bodies are buried to like take tons of aggressive risks. And then you need the people who've seen scale and still have the startup scrappy mentality to help them along the way. So it's really the legends plus some naivete, raw first principles type talent. It's not just that you have both in the company, it's that they're working together. That's right. If I think about that funnel, anything else more interesting to say about how much better you've gotten at recruiting and like why those metrics keep getting better? One of the shocking things is actually being such a contrarian bet kind of self-selects. But like, you're the kind of person who is some opportunistic, she's going to go join whatever the hot company is, or I think go ahead and do deep diligence, you will not come work here. And it's one of the things I worry about as we announce more and more of the product and the specs we may lose some of this if we not very careful You kind of have to be sick in the head to join our company When you think about it on paper it like you a person who is probably a very accomplished engineer, making a good amount of money, it's liquid, it's predictable somewhere else. You're going to convince your family to move to San Jose and live in this apartment on this housing program for the semiconductor company run by two, what, 24-year-olds now, that's pre-product, that is going against the biggest companies in the world, and the most supply constrained environment ever created with a design that they're saying is not going to be like 10% better, but it's going to be 10x better. Something must be wrong with you to do that. People are just wired differently here that they like really want to not prove people wrong who don't believe, but prove people right who do believe. They just take it personally. And, you know, that's really fun to find those people. And frankly, just the nature of the company makes it very easy to whittle out the people who aren't like that. One of the very first things you and I talked about, Rob, was I started asking about Sohu, which is the name of the first product here. And you said, we can talk about that in great detail, but the thing you should know is that what we're really focused on is building a machine that can, at scale, produce these things and generations of them as efficiently at the highest possible quality levels We want to build like the company or the machine that is the company is the thing that will produce this thing and then subsequent things So I like to talk about a few principles or cornerstones of the company We alluded to some of them You said velocity you said vertical integration these have become more popular topics. Parallelization is something maybe that we should talk about. But I'm especially interested in your guys' willingness to take huge risk to go faster. Maybe tell your favorite story about why this is the philosophy, what it's allowed you to do that maybe other companies haven't done? There's a number of stories here, but one of my favorites is there was a time where we were getting close to taping out the chip. We realized, wait a minute, one of our vendors is way, way behind schedule. And we had two very bad options. One option is to keep the current vendor and push our timelines out by on the order of a year. Another option is to switch vendors, start over, and also you push timelines out by a year. And either of these was a good option. So we had to go look for option number three. And what that was was we figured out they're all in Bangalore. They're actually going and doing the work. We went out and shipped a dozen of our top engineers across the world to Bangalore for six months. So I was there as well. I lived in Bangalore for four and a half months personally. And every morning, we'd go ahead and walk across the crazy busy Bangalore streets into the office. We'd be the first ones in.
[35:00] We'd go out and build a wide variety of tools, both things like, hey, auditing a huge amount of the code that was going in, building a bunch of tools as well to make this go even faster, making sure we're making the right design decisions on the spot right there. No 12-hour back and forth. Go ahead and decide immediately. And then at 1 a.m., we'd go walk back through the now empty Bangalore streets and do it all again the next day. We still had a bunch of the team in the U.S. we ran these 12-hour on each side handoffs where we had 24-hour development cycle. We're at 8 a.m. and 8 p.m. every day. We'd all get on the Zoom. We'd share all the data. We'd say, when I wake up, like, this must be done. Like, we must get this chip out. And it was extremely intense. At the same time, we saw other chips at the same stage as us with that same vendor that ended up taking years that still aren't out today. They still have even taped out today. And it's that level of extreme urgency that's required to bring products to market. What is the key to doing this well, this has become a trope because of Elon mostly that like his special skill and others that seek to emulate him would try to do this too, is figure out like what the binding constraint is and just flood the zone personally on that thing, which is kind of like going to Bangalore or something It seems like this is a central tenant of the business and of any business that going to do this kind of vertical integration What the key to doing that well Like again what have you learned about that specific act For me I think there are two key tricks to this The first one is that you can't build a chip alone. It's got to be a team problem. And your most important job is to go get great people to go with you and great people to go ahead and be inspired and excited to go ahead and do crazy things like this. That is a huge ask to go say, hey, guys, uproot your lives for six months or in one case, 12 months that we had sent one guy out well ahead. It sucks, but we're lucky to have team members who are in it for the right reasons. But I think the second big thing too, is being able to make decisions very fast. That one of the worst items is when there's a factory or there's a vendor who is waiting for you to go ahead and make some call and has been just stalled. And this happens all the time, even for very small things. Two, send folks, delegate a big amount of responsibility to them, and say, make a reasonable call. Okay if you're wrong every now and then, but I would much, much rather be right most of the time and give an answer immediately than wait every time for the perfect response. Speed wins. What about spending money to go faster There this learn by doing thing which has become so interesting and as the world has gone away from software and towards more hardware again in the world of technology that we outsourced so much of the learn by doing by shipping stuff overseas and effectively just being the ideal guys here in the US. It seems like that obviously is reversing. And you've adopted this way of learning by doing. You want to be in that iteration learning loop. Absolutely. And part of that is willingness to spend and take risk with dollars. Yeah. Can you talk about that a little bit? I think there's a great quote of like, the biggest risk is not taking risk. Very similar here, which is like, every day there's over a billion dollars in revenue in this category, and a lot of it's inference. So every day we don't ship, we're just leaving tons of opportunity on the table. So your willingness to spend money should be extremely high if you can get a very clear ROI out of it. So we have this concept that we call prefetching, which is when you're waiting for one thing to get done, when you know you're going to do other things once you have it, is there ways that you can parallelize the entire schedule. So for example, we know our chip is going to come back on a certain date. We want it to be that everything possible that could be done without the chip is done before the chip lands. And this costs a lot of money. This means that we want to build our entire software stack beforehand. We shipped racks to customer data centers without our chips in them with all the networking all the CPUs all the storage all set up so we could bring all that data center software up before the chips came back It meant that we took over 700 FPGAs and put the entire full reticle chip on an FPGA cluster and ran a dozen different models with our full inference stack on them before the chips came back. It means that we built a thermal chip to mock the thermal profile of our chip and built cold plates based on that before the chip came back. It means we had the entire production line ready. It means we did many revs of the circuit board. It means the entire product was ready to go before the chips came back. And this is what it gives you. There is another very famous AI chip company that took 10 months to go from getting their silicon back to having them running inference in a rack. And this was like publicly announced to their investors. And it was a really big deal. We were able to do it in 40 days. And it's because by the time the chip came back, everything was boring. The software was already written. The rack was already there. The production line was already set up. We were just go, go, go, go, go, get everything together. You don't always catch everything. You make some tweaks on the fly and then off you go. In that particular case too, that was a big part of it. But also like the shift, I think made a big difference too. We went out and literally had a day shift and a night shift. There were team members who would come in at 10 AM and leave at around midnight. She would come in at midnight and leave at 10 AM. You're running
[40:00] around the clock till we get to that 40 days. Yeah. I mean, over half the company lives next to the office. So it makes it easier to do that type of thing. You pay them to do that, right? Pay them extra. Do you still do that? The invisible hand does wonders. I mean, hey, it works for me too. We're both there. I'd love to take one big step back and talk a bit about just the broader ecosystem here. The amount of shortages on the supply side, the exposure of risks in the global system and the supply chain around this stuff has become like everyday Wall Street Journal front page news, like the stocks that people are watching and investing in and excited about, about the memory stocks. These were, you know, boring commodity, like nothing burgers five years ago. And now they're the center of global attention. If you just assess because you've been building in it, the global connected supply chain that's required to make stuff like this possible, just riff on it. Like what scares you? What's working well? What needs to change? What do you hope you change by virtue of how you build this thing. What's your assessment of this story right now? I think that one of the most undervalued pieces of the supply chain story is almost none of these things are you buy them and they don talk to the vendor again You have to go collaborate That is the most important part being successful I think in ships with TSMC or with memory vendors You need that partnership. I think that for TSMC in particular, people don't understand why it is so valuable. People look at the tech, and the tech is the best in the world. But for me, the real value is all in the service. TSMC customer service is way, way better than I have seen at any other company in any other industry. It's the kind of thing where if you say, hey, you can approve your yield by making this change. You can go make them a recommendation and then we'll go run an experiment on their own dime in our case to see if they could actually get the higher yield. And when we found that we were right and the experiment worked, they moved over the rest of the line. And that kind of thing doesn't happen in most industries. If I go to like the steelworks plant and say, hey, I want you to change the competition of the steel, and they'll say, screw you. Not TSMC. It is why they are the number one and why they're going to win. One of the things that matters a ton is power availability and time to power. And the problem is the more power you want, the more shortage there is. It's actually very similar to chip clusters, which is like, why is Colossus charging $12 an hour for Blackwells? It because they the only place you can buy 20 of them at once right Why is the 500 megawatt data center so hard to find It the exact same reason One of the things we need to think about is like how do we get way more juice out of each megawatt People are looking throughout the entire stack, whether it's just improving the PUE, but also entirely new hardware to get the most tokens per megawatt to solve this problem. But fundamentally, building new buildings is hard. It's much easier to go from 100 megawatts to a gigawatt than from a gigawatt to 10 and 10 to 100. and we are pushing the limits of what's possible on these timelines. So there's a lot of people trying to scale in their data centers as much as trying to scale them out. One of the interesting things about a system like this is what it replaces. Yeah. If I think about a rack like this versus, I don't know, a set of Blackwells or something, or Rubens or whatever's coming next, how should I conceptualize that? It's not just watts, it's also physical space. The Reapers talked about this in their recent readings called that literally this is a problem that there's literally no space to put the systems. How should I conceptualize what this represents or replaces in terms of other units of compute? Here's how customers think about deploying models generally, which is when I'm building a data center or I'm building a cluster, it's not like in the abstract of like, oh, I like these chips and like, yeah, this is the power footprint and so forth. It like I have a real production workload I trying to serve And for my product to be useful there a certain speed I need to serve for that And for certain products it really fast and certain products it really slow Whatever the speed is this is my speed The question is in a given amount of power how many users can I serve while guaranteeing that speed? So another way to put it is ISO, what's called interactivity, what is my throughput? We are just finishing kind of the early innings of the AI infrastructure boom where people really just cared about speed. GPUs were not able to reach a lot of the speeds of other types of chips, like all these SRAM chips, thousands of tokens per second. And that enabled tons of new use cases that got people very excited. There's an entirely new wave of AI chips, us being one of them, that are all going to be able to hit these speeds. The question then is, if you're hitting these speeds, what is the number of users you can serve at the same time? And by proxy, if I have a hundred megawatt data center, how many software agents can I run at the same time? So when people are doing that evaluation, our hardware is going to generally be able to get you an order of magnitude more concurrency at a given level of interactivity. So that directly translates into tokens per watt, tokens per dollar, all the things people care about when they're actually serving these giant mixture of expert models at scale. There's these now famous interactivity curves. Not many people publish them, but you can see a Blackwell curve. You can see an A&B curve, which is a little bit worse than Blackwell's, and it's still an $800 billion company.
[45:00] So if you think about what then the impacts are of shifting that curve, not just a little bit further out, but much further out, what are the things that most excite you about what this will enable? I mean, I want to go out and solve some of the hardest problems, and I want to go solve these in much less time. There were things growing up that I was not sure I'd be able to live to see. For example, the new district was a conjecture, one of the things that we talked about in college. And I was not sure I'd see that proven in my life. And this was done by an AI model. And it was done over a long period of time. But if you're able to then run the same model 10 times faster, you can go shrink the time to go have these breakthroughs. And there's a huge number of other problems in math like this as well. That I worry it will take a thousand years to go prove a thing like this. You can either have a much smarter model or a model of the same intelligence running much faster. You can then shrink that and I can see it. It's so cool seeing these breakthroughs get made. I am so, so excited to see much more of this happen. I think too often people think about tasks and applications and stuff in these very short time horizons. Doing a chat and it's like 50% faster is nice, but it's not like game changing. As these agents go longer and longer time horizon and the models get more and more capable you going to see gigantic bodies of work that would take months of compute And we think about this in wall clock time Like if you talk to a pre researcher at a lab they tell you that wall clock time often is one of the most important things that matters. And what wall clock time means is the time from starting your run to finishing it to actually get data back. If you can shrink this time from a six-month run to a two-month experiment, you're going to be able to do many more iterations and people will make changes on the model architectures to actually improve the wall clock time. Very similar here in terms of how we think about the use cases, which is the exciting part about super low latency decode is wall clock time on long horizon tasks becomes much shorter. So a year long compute build would now take a month and that month long compute build will now take three days. And that three day compute build will now take seven hours and so forth and so forth. So that's the thing that I think is really hard to internalize because the models are just getting capable enough to do this stuff. I thought it was really cool months ago when Cursor published that they had a bunch of coding agents build an entire browser from scratch in a week. Totally nuts. And that will soon happen in under an hour. And there's going to be many of those types of things that are going to happen with these massive parallel agents all working on a given task What are the ultimate limitations of these systems Is it just like a physics question Like how many times faster cheaper can we get theoretically There's a lot of room at the bottom, as they say. If you think about chip-to-chip latencies on an NVIDIA product, you're looking at 4,000 nanoseconds to go from one chip to another. We'll be able to do much better than that. What's the mathematical limit? Is speed of light. You can do it in just a handful, like two, three nanoseconds. And there are 4,000? 4,000 today, there is a lot of room at the bottom. The same thing for things like power efficiency that, sure, we're able to go and shave a huge amount by bringing the voltage down by so much, but you can go lower. You can go much, much lower. It's very challenging, but when I think about 20, 30 years in the future, then I think it's inevitable. And also for economies of scale, for cluster scale up, for a long time, 8 chips was the biggest scale up domain. and they even had the NL72, bringing it to, well, 72. But you can be way, way bigger. You look at like a fab, for example. You have a $40 billion single monolithic building with only a handful of lines running through it. You could have the same kind of thing for some futuristic mega cluster billion billion as a giant mega token factory serving one or a handful of models for a massive number of users to get that same economies of scale thing Same model massive number of people You mentioned kernels engineering and that being your first job. That has emerged as a thing that nobody had ever heard of in their lives to now something that you hear about all the time, the importance of it to eke more performance out of the bare raw metal. When will that just be something that AI doesn't entirely as well. Are humans still the best kernel engineers? Are they doing it with the assistance of AI systems? Like how far down will humans still be in the loop of designing these things? Like when will that go away? Today, it's all very hybrid. And the best kernels are still written by human AI collaborations. Also, any AI model is built up both these fundamental primitives like map moles, like convolutions, like chip-to-chip operations collectives. And making these overlap and making these really fast matters enormously. And it's the kernel designer's job to go ahead and figure out, or can I overlap? How do I allocate memory? How do I verify that if there's some issue, like a retransmite, it doesn't stall the whole pipeline? These things are very challenging, but they can go make your performance be, say, 3-4% better per optimization. And you can do so many. And when we thought about our software stack, we wanted to go skate it with a pocket
[50:00] going to be. And three years ago, there were kind of two ways you could build software. One of them was to invest heavily in graph compilers. These things are not very performant, but they work out of the box. They don't require a human to go come in and tweak all the kernels. But we went the opposite direction. We are kernels-first programming, and that means that it, for a long time, did not work out of the box. But if you were a kernels expert, you could get incredibly, incredibly high performance. And the thing about this is that now, as the coding models get better and better, they're doing more and more of the kernel generation task. And when the models keep getting smarter, it'll eventually do all of it. It will become superhuman. So we're going to build for where the world is going. And even today, we think about our profiling tools or debugging stack. We think about it from how will the model use these tools more than we think about how will humans use these tools? We sometimes run experiments internally, and we had Codex actually get GPTOSS running from scratch just based off of our docs completely by itself. And it did it, I think, overnight. We think about game selection a lot, and what we mean by that is making sure we're investing our energy in the right bets Because regardless of what you choose to work on it will take tremendous effort And one of the things that we started with was the decision explicitly not to build an arbitrary graph compiler not to support arbitrary PyTorch not to support arbitrary CUDA not to support arbitrary Onyx graphs But instead, we envisioned a world where there was going to be under 100 models that actually mattered. And they were all going to look very similar from the underlying mathematical perspective. and that we were going to build primitives using physics that were going to accelerate these as much as humanly possible. And we were going to allow the most sophisticated customers to have direct access to the hardware and do whatever they want. And that has saved us a tremendous amount of time not having to build a compiler and that has allowed us to actually get much more performance. And funnily enough, when we started, a lot of people dismissed this idea. And the only people that took us seriously were in high-frequency trading. They all hate compilers too. They all write their own kernels. And we've had dozens of people from high-frequency trading join the team because they saw this philosophy too. What are the limits to vertical integration? How do you know where to draw the line? And I'm starting with this question to talk a bit about the broader market. The circumstances of the broader market are really interesting to me where the vast majority of chips, of AI chips, get bought by a very small set of customers. Many of those customers are themselves trying to design their own AI chips OpenAI announced jalapeno It seems like this very funny circumstance for like the most valuable thing in the world all kind of flows through a couple chip makers a couple chip buyers They all seem to be thinking about doing each other job And then you've got the circumstance where like, okay, then these things go in a data center and you've got neoclouds and inference providers and this other part of the stack. You've got model builders and providers. Like I can imagine a world where because you have the best hardware, you design models and you build data centers. You leak outside of your current vertical. So like, how do you think about where to draw the lines for the business? We have a saying that production is the product. Ultimately, what matters here is we know inference is going to be the biggest market in the world. Whoever produces the most tokens is going to be the most valuable company in the world. So all the decisions we make is how do we get the most token capacity online as possible? And part of that is building a really good product that has way more throughput, that can run at way better latencies and so forth. So we can, per chip we make, get way more tokens online. Another part of it is like not doing parts of the stack unless we absolutely have to, to get to giant scale. So there are parts that we decided to do because it was absolutely required to get to scale, like building the rack instead of just building the chips like doing a CM model instead of doing a JDM model But there are parts of it that are kind of noise to us right now Like we not going and building our own data centers today That doesn actually help us get more capacity online In general, our customers are actually making power and moving their clusters around to get our chips online because they're such high throughput. If there was a world where other things were a constraint, we would totally go and integrate with them. But the reality is we're just purely focused on getting as many tokens online as possible. I think this comes down to economies of scale again. At certain parts of the stack, there are huge economies of scale and others there aren't. For example, on designing models, huge economies of scale there. For chip fabrication, same story. But for example, if you think about building some small metal part inside of that rack, there's not that same effect. We think the natural boundaries are on the chip side, on the bottom, and the model layer at the top. And we'll fill the whole gap between. A few weeks ago, there was a guy who was running a next generation AI chip for one of the Frontier Companies and he's trying to recruit one of our architects and actually kind of did an Uno reverse card and started recruiting the person trying to recruit our guy. Then within a week we hired him and I was going on a walk as we were kind of finalizing the offer. I was like, you're leading this super important project. Why are you deciding to join? And his answer is super interesting, which was, it fundamentally is not existential for my company for this product to win. For Google with TPUs,
[55:00] Revenue comes from search. Google won't fail if TPU's failure. That's right. Meta won't fail if MTIA fails. Microsoft won't fail if Maya fails. And OpenAI won't fail if Jalapeno fails. Ultimately, this is our product. It is completely unsurprising that the best chip in the world is built by a company that only builds that chip. It's NVIDIA, right? And for us, it is completely existential for us to get as much token capacity online as possible. It recruits a set of talent and recruits a support from suppliers and from customers that view it with the level of intensity that we do. Look at the raw flop stats. You compare any of these chips built by the labs or by the hyperscalers, the flop density for, say, FB8 times FB8 is lower than the Blackwell B300. And that makes sense because they don't have to go take the risk. They just have to go build a similar enough product and not pay the NVIDIA tax. As I think about you guys building the solution, the process of doing so is solving a sequence of really hard challenges. What has been the single episode that was the hardest to overcome? We were designing the chip. We built this massive, massive FPGA cluster to go out and verify that full chip worked as is. And FPGAs are digital entities. You can go test digital logic but not analog logic And it turns out that when the chip came back we began to go see issues in our retention application of incorrect results And we realized wait a minute there a problem with a back pressuring logic across a clock domain crossing is failing. And this is going to cause the chip to produce wrong results. And it is very, very hard to solve. And we realized there was one and only one way to solve it, as we had to line up two clock signals on our chip to within 50 picoseconds. That is literally 50 trillionths of a second. And we had to go get the signals aligned to this super small granularity and do it on every chip 2 billion times a second. A lot of people said this was impossible. We had people quit. Yeah. That people literally were like, this problem is unsolvable. And best of luck, guys. Well, when you have a problem like that, step one is, okay, let's assume the problem is solvable. How would it be solved? Well, first, we realized what we have to be able to do is find a way to go ahead and move our clock phase by a picosecond, 10 picoseconds. And we had an idea. What if we had these two clocks? We had them just a little bit apart from each other. We figured out that, hey, if we go out and figure out the phase, if we then go out and use a drifting mechanism to go ahead and wait for just the right amount of time to get that always lined up we can do this extremely reliably and then lock the phases exactly where they have to be We can guarantee this never happens People were, I think, blown away that this worked. It worked as well as it actually did, but we made it work. How long did that take? It was actually about two weeks. It was dark two weeks. It was a very scary two weeks. But it was the kind of thing where when that kind of thing happens, that is the most important time to go ahead and be investing effort. that is the hardest time to go do it when you feel like things are hopeless. But the sooner you solve that problem, the sooner you can get back to building and scaling up production to mass volumes. I think a lot of our story is like, as Gavin says, assume it is possible. Assume it is possible to have a chip with way more flops on it. Assume it is possible to have a system with way lower latency between chips. Assume it is possible to create a shared memory pool that can run at way higher bandwidth. How would one do it? A lot of the time when we do experiments, we will do dozens of experiments and all of them will fail. But we only need one to work. There was multiple times, I mean, Gavin, I think, was leading the charge and our chip bring up with, I think, three different board experiments and three of them worked. And all three of them are worth their weight in gold. This is one of the things that people come to me and say Gavin almost none of your experiments works I only got to get lucky once So one idea for one of these stories that I asking about you know difficult moments in the company history is around the ability to raise capital to fund the thing I think when you started it, you knew you'd need capital, but you did not know you'd need the quantum of capital that you've ultimately raised and are spending to build the solution. And you hadn't raised money before. These are all new things, right? There was moments where it was really, really difficult because I was there, I saw it. Moments where it was extremely difficult to raise the money that you did, that without which the company would not exist, it would have died. And like many great stories, there are many near death moments. But money specifically in this new world, this isn't software. You don't just need a little bit of money. Maybe you could tell the story about the true hardest part about raising money early on before you had something that you could show people and be so proud of and performance that you could show them blow their socks off. It was just you guys talking about an idea. But talk about the early difficulties raising money because it was pretty hardcore. We've had some intense moments. It reminds me of probably early 2024, before we raised our Series A. And we were at this point where we had done enough of the architecture, done enough of the design, that we knew that the chip architecture was sound. We had to go build it, there was a lot more to do. We were ready to go into what's called the physical design stage. We needed to sign an agreement
[60:00] a physical design vendor, which will cost you at least $40, $50 million. And then we had this realization as the models were getting bigger and bigger, and you're seeing these giant MOE models come out, that we were going to need to build the entire cluster, not just the chip, but we were going to need to build boards. We're going to need to build interconnects. We need to build cold plates. We're going to need to figure out all of the networking and everything. And that this was going to cost a lot more than the $15 million we had in the bank. And you're like, man, that was scary. Yeah. That like you're sitting in that moment, they think, holy crap, we can't afford this. And I began looking at like, huh, how hard is it to go back to Harvard? At the end of 23, we put together this like memo. And we spent like a hundred hours on this because we're like, we have no idea how people are going to believe us when we ask for the amount of money we're about to ask for. And it was like 30 pages. It was like extremely technical and in depth of all the different things we needed to build and like all the milestones we needed to hit and how the market was going to evolve and all the new use cases and the cost per token and all this modeling. And then we went and talked to investors and every major investor in the Valley passed immediately. They were just like okay two kids that just finished Harvard haven taped out a chip no test chip inference who knows if this is going to be a big market Everything going to be training The models still hallucinate This could all be a bubble At the time the biggest semiconductor fundraiser for a Series A was around like $50 million. We were looking at this and we were just like tallying the bill. We're like, we think we're going to spend $100 million in the next 12 months. We really want to do this. If we want to actually get to scale and actually get the performance we're talking about, this is going to be extremely capital intensive. How the hell are we going to pull this off? I think that one of our key ways we got started in this process, we thought to ourselves, what is the cheapest possible way we do this? Decided, well, made almost nothing. And if I ate nothing but ramen, then we would go ahead and spend basically just the money for the mask, the 11 millimeter tape out. And that would be that. And if so, we could probably do it on $30 million, an obscenely low number. And we actually went out and got a debt provider. They wanted to go ahead and lend us the money we need to go across the chip threshold. And there, I think it was first to go catalyze a series of other, hey, maybe we can go do one more thing, one more thing, one more thing. Yeah. So we're at this moment where we're like, if we really want to build this company because we not going to half it We not going to go do a test chip and spend years on it and let the entire AI market boom while we could be building the product If we going to do it we going to go all the way We going to need to find a way to get million I mean, I remember Gavin and I were sitting down in the office in Cupertino late at night, just looking at each other. And we're like, could we cut $500K here? Could we cut $100K here? How long could we convince everyone not to take a salary? And we're like, holy fuck, the math is not going to close. We really need to solve this. and there was a period of a few weeks where you kind of just go into survival mode and you call every person that could possibly know an investor and you're like we need a hundred million dollars to do this if we do this we think this could be one of the most important companies of all time do you know somebody that wants to take an aggressive bet that wants to like believe in us like here's all the information like we're an open book here's the team it's great people we've been working super hard we've done these things in record time but we have these you know 100 things to go? Like, do you want to do this? And like, the snowball starts and you get a million here and 2 million here. And you're like, okay, we're not going to run out of money this month. You get a $5 million check, $10 million check. You're like, okay, maybe I can buy those FPGAs. And you know, the snowball happened where you know we were very lucky that we ended up putting it all together We had a board meeting I show you the spreadsheet and we look at it and it like 103 million It like these are all like soft commits And we all look at each other and we say we going to take it And that was a series A. And it's been much easier since then. And we've raised almost a half dozen rounds since then. Many of them from those investors just doubling and tripling down. That's allowed us to get to market so quickly. Like this rack would not be possible had we not have been so aggressive. I also think suppliers, too, I think deserve a little bit of a commendation here. Yeah. That TSMC was willing to work with us back before we raised any of that $100 million, back when it was still really, really scary. Synopsis actually went ahead and let us get some of their emulators on extremely favorable terms where we pay over many years. Basically a big loan. It takes a lot of belief from your partners to go do this. But at the end of that, you come out with this very strong team and all the folks who back you are not in it just out of pure financial incentive. They believe. Why didn't TSMC believe, do you think? Oh, this is a great story. Even before you joined in, there was a conference, a semi-event, and I was one of the only young CEOs of semiconductors. And I think that's kind of a novelty. They asked me to come in there and speak. I got to the semi-event, and I am the only speaker there under 40, the only person there
[65:00] under 30. I was at the time 22. I go up and I speak. There was a speaker's dinner afterwards. And by pure luck, I had me sitting next to this very senior TSMC VP. It was a very nice dinner. There's like the former CEO of ARM there. It's very bougie. Everyone's in a suit. And I'm there with this VP. And it turns out we both studied math in college. We go out and get a little piece of paper. But we begin talking in great detail about how do modern AI models work at the actual per tensor by tensor level. And the guy just gets it. And we begin talking about, hey, how do you run this very effectively? Why is global such a critical technology to make this work? And the following day, I get an email from TSFC saying, Gavin, I want to work with Etched to find a way to make it happen. Crazy. They've been a great partner ever since. And it's amazing to think about some of the tropes. And obviously, like, you should break the fourth wall here. Like, I'm a big Etched investor. I've been involved for a long time. I think that's the world of you guys. So like I'm incredibly biased in this conversation. I'm trying to ask questions that are broader and interesting and could be objections to what you're doing and we'll keep doing that. But it's so interesting to me that like when you read about investing, everyone cites this idea of like contrarian and right as the quadrant that makes all the money And it sounds really nice But contrarian means like everyone else thinks you stupid And so when you go and you get immediate no from literally everybody it is a fascinating quadrant to exist in before you become consensus. What was it like for you? I'm super curious. Well, it's interesting. At the time, it was the largest by a lot first check that I had written. I used to say I'm not a math expert or a semiconductor expert or an expert really at the time. And so it was much more of a believed in the concept of this market potentially being huge, you having made very, very clear bets on how the future was going to look, having positioned the company in order to attack those things in a hardcore way. And then just the two of you and what I felt about you was the majority of the reason why we made the bet when we did in 2023 or whatever it was. But at the time, it was the biggest. And I think the same thing you said about naivete applies to investing as does to maybe building a Semiconductor startup, which is like, I didn't know what I didn't know. And when I called experts, they were basically like, this is stupid. They laid out in very logical terms, like why this wasn't going to work and why it was such a low probability bet. And I think one of the things I've learned from it, it's just like, you kind of have to damn the base rate. Like if you invested on base rates you should do something other than what we and I do There always the index fund Yeah there always an index fund exactly So it actually never been scary for me I think probably most of that is because there a lot I don know And if I knew more about what you guys have done and the difficulty, I probably wouldn't have done it. I don't know what that says about like maturing as an investor. Maybe I don't want to know a lot more and have some of that healthy naivete. I don't know. Funny, I mean, a lot of the traditional semiconductor funds missed the entire AI chip. like all the AI chip companies and like all the coding experts missed all the coding companies. I think it's very hard to realize the constraints have changed. And when you've looked at tape outs for 20 years and you've seen so many of them not work on the first try or the second try or the third try, like you couldn't even run a workload. You totally forget that EDA tools are way better and that FPGAs exist today in a way that they didn't exist before. And all the types of validation you can do today just wasn't possible for us. A lot of our believers, either they were kind of on two sides of it. They were just believers in the market and the team, or they were building chips today and extremely technical, like the high-fifty trading firms, where they would literally audit everything from the micro-architecture and the RTL to the board designs and the schedule and the software stack And we would sit down with 10 of their people who build their own chips and they asking us such detailed questions that we wondering are they going to build the chip It was really on either of those sides And if you were anywhere in the middle like you just wouldn understand it In the investing world they often talk about variant perception, something that you see or believe that others don't, right? And that perception creates the opportunity. I think I've invested five or so times in Etched. And every time when you do it, stakes are getting bigger and bigger. It does get a little scarier and scarier. And because you guys have been so quiet in the marketplace, I think it's very easy to dismiss you. As the stakes get bigger and bigger, those dismissals are harder to hear. I do think betting on something that you see when what you hear from the outside world is very different, that perception gap equals opportunity. Exactly. The last thing I would say is the accumulated evidence of your guys' and your team's ability to solve seemingly impossible problems is one of the most interesting things a company can have. It's like a binary, like companies do this or they don't. That's the thing is a big advantage of people who have been here for a long time. You get some new joiners who are scared shitless. You see a thing like this and there are old timers who've been here for all of two years. Smoking cigars in the trenches. Another one. Yeah, there's definitely a find a way,
[70:00] If you're here, you're here because you assume it's possible. So like we can't be saying it's impossible. Everything is solvable and we're just going to work at it until we figure it out. A favorite story I have, this guy who's kind of a legend in Silicon Validation who joined our team and we were doing the early stages of what's called wafer sort. When your chips are coming out of fab, they go out on these wafers and you have this thing called a probe card that attaches to the wafer before you dice it with these probe pads and you send these electrical signals to basically test which chips are good and bad. So when I slice the wafer into a bunch of chips, I can package it and only package the good ones. We go through our first wafer. It's like 2, 3 a.m. because we're doing it with TSMC over the phone in Taiwan. We have the screen with the wafer. It's all gray and each chip is gray. And then as you start running the patterns, the squares are supposed to turn green or red. And they all turn red. We're like, fuck. Like, this is really bad. Like, everybody's like, guys, take a breath. He leads back and he's like, the puzzle begins. You have to have the attitude of like, yes, you will go and you will go stare into the abyss. You will go see scary things and we'll solve them. When did you see the first green square Within a day of that But in the moment it extremely scary And there a certain type of person who just like is addicted to that feeling of just feeling the fear and solving it And we are lucky to have a lot of those people here. If you think about applying all of this earned know-how from this last several years and now thinking ahead to Gen 2, Gen 3 and beyond, what will you be doing most differently as a result of everything that you've learned? just like from a conceptual standpoint, like the way that you will attack designing and producing this next one based on what you learned doing it the first time? It took us a while to get to the primitives that we think are really what matters for scaling inference. We tried a bunch of things early on from compilers that would turn different models into FPGAs to burning weights in silicon to splitting your HBM to KV cache and weights and all of these different things. And there was a lot of cycles of learning till we got to the point that we realized that like fundamentally, if you want to run a majority of tokens in the world, you need to do three things. You need to build a chip with the most flops and a given power budget. You need to build a chip that has the lowest latency between other chips, so the biggest scale-up domain possible. And you need to produce as much of it as possible. And I think probably in the first half of our journey so far, we learned the first two and that informed the design a lot And that informs a lot about the bets we making in the future with the low voltage inference and the cluster scale memory But the production part I think in the past year has become extremely obvious How much people want to deploy this stuff if you can have it available today The best ability is availability. If I have a thousand chips today, someone's going to use them. And we need to build a chip that's not just like way better than what's been built before, but it needs to be available at many gigawatt scale. We need to be able to be building a product that is producible at gigawatts per month in the limit. As we think about that, a lot of the design decisions we're making with our next gen, which you've seen already, is just about simplicity. Removing tons of parts, trying to assemble and disassemble the thing again and again, and learning how to make it as quick in the cycle times as possible in production, making sure it's going to be reliable, making sure it's going to be serviceable, and making sure it's going to be producible at gigantic scales. What about other problems in the ecosystem that are outside of your control, such as capacity at the leading nanometer at TSMC or availability of HBM4 memory or, you know, some of these other things where like everyone is fighting for a scarce unit of capacity or whatever. How do you face up against those realities when you're trying to produce as much as humanly possible? The people deploying the most compute in the world do think about supply a bit zero sum which is there only so many wafers being produced on a given nanometer node on a given fab right And there only so much memory being produced And that's why, actually, for our first-gen product, we built it on a different supply chain than the Rubens. We're on four nanometer, Rubens on three nanometer. We're on a different HPM than Rubens and so forth. So it actually is not a zero-sum thing. It's a positive something where more is more. So often when we're talking to people deploying at scale, it's not a decision between a gigawatt of a GPU and a gigawatt of us. It's two gigawatts. And I think as much as possible, thinking about supply chain early in the design decisions, because if you have the most performant product and you can't produce it, then you're just a podcast. That's the other big thing about vertical integration, too, is for certain things like for the chips and for the memory, you have to go ahead and partner. For most of the other stuff, those are also very highly in demand components. And the more that you build yourself, the more stuff you can go do on top of what the world can currently build. It is not, oh, you're taking availability with somebody else. You're adding way, way more. I think that's how you win. One of the things I realize we haven't talked at all about is the models themselves, which is kind of crazy. The things behind all of this demand. Anything interesting that you would say about the way that you see models progressing based on what we've seen so far? I guess I'm more interested in how.
[75:00] You as thinkers about hardware think hardware might impact where the models themselves go in the future. One of the most important ideas that we believe in is that machines don't think like people think. You look at airplanes, for example. Airplanes don't fly like birds fly. That when you think about how mechanical devices have to work, it's often very different. And in much the same way, for people, storing data and loading memory is very cheap for neurons, and doing math is relatively expensive. and it is the exact opposite for chips. Generally, one data is very expensive and doing math is very cheap. And as time goes on, you'll end up finding that math gets cheaper at a rate that is faster than a memory gets cheaper due to this fundamental limit on any kind of DRAM device. You should go ahead and think about how can I make my model use a huge, huge amount of compute? What if I had, for example, many copies running at the same time? What if I activated a huge number of experts? What if I had gigantic experts that I could go ahead and run on multiple server racks at the same time? That is how I think you'll build models that are the next generation of intelligence. And context too There been a lot of work on a very efficient inference What if I don load the full context in the memory And most of the time I think that makes a lot of sense You want to build a super intelligence. Why can't you go look at a billion tokens of context? Why can't you spend a huge amount of compute to go ahead and read all in a super fast? I would love to be able to talk to a machine that was able to go attend to every book ever written and short-term memory. And I think that's going to get to a point where you can. A theme in models right now is this focus on something called dynamism, which is this ability to control the level of computation and memory spent at a per token or per user level when doing attention, as well as this ability to dynamically in your chip on the fly, send data to other chips for different MOE models doing certain types of operations. And the reason is fundamentally, as we are scaling context length, as we're scaling model size, as we're scaling the amount of computation per user, we're looking for ways to be more efficient. So the first thing is, like Gavin says, a mixture of experts architecture is where maybe we don't need every parameter being used for every token. But maybe there are things where even at a token level, we can say, well, this token needs this context and this other token. They can share that memory so we don have to have overhead of using the memory as much Maybe this token is really important so we should spend more compute We should have longer context on that token So hardware that really accelerates these types of very dynamic computations is extremely important And as you can imagine, current hardware that was designed before those types of architectures have lots of overheads in doing them. So you basically end up in these really bad worlds where you have inefficient hardware at doing this dynamism, so therefore you can't run it very well, or you have these very blocky architectures that are kind of applying blunt force to many different tokens that all need more or less computation. I have two questions about the future. We've talked a lot about what you've built so far and how you've built it. The first is about the new ways that people might start using these systems, the raw technology, log of run times, things of this nature. When inference gets much cheaper, faster, more accessible, there's more tool supply and it's better. What are the things that you think people will use that capacity to do that are the most interesting and exciting to both of you. Yeah, there was a viral tweet by Noam Brown, where he said that as these models are having longer and longer time horizons, they can do tasks that take, say, six months. And there's often not enough time to go and evaluate them for such a long period of time because by that point you have a new model app You want to go evaluate instead And with tech like we built our cluster scale memory you can go ahead and run that six job much faster But there's a second piece of this too. I've talked to Noah about it. He's now an angel as well, where it's not just the time. It's also the number of people or agents who are working on this. If you're trying to go and evaluate, can a human build a rocket? You will find that the answer is no. No one person can go build a rocket. Instead, you have to go put a team together. And I believe the same thing will be true of agents too. If you want to go ask, can an agent go out and build some crazy futuristic piece of software, you will probably need a very large team. Maybe that's 10, maybe that's a million. You have to go and have this enormous amount of both cluster scale memory to go ahead and have that very short time per token and a huge amount of flops to be able to go run that whole fleet. I'm going to be a little futuristic. I firmly believe we are on a global march of inference becoming majority of global GDP. It may take more than 10 years, but it's going to happen. And right now we measure productivity as a society as GDP per capita, but really it's going to look much more like agents per megawatt or maybe agents per gigawatt by then. And while we're being futuristic, I think this is the second to last year where I'm
[80:00] majority of the workforce is going to be human. I think in 2027, you're going to see there's going to be more agents doing knowledge work than humans. And it's going to be extremely interesting to see what happens. You could imagine a world where for countries, a majority of their energy ends up going into data centers doing inference. And the energy efficiency of those data centers basically governs how many agents and therefore how big their workforce is. So you're going to see, like as Gavin is saying, one agent or a team of five to 10 agents working on group projects for a couple of days. So you can do pretty cool stuff because they're smart, but it's not going to be civilization scale. What happens when you have countries that can have literally a billion concurrent agents, like a billion people in the workforce working 24 seven concurrently on the same stuff? It's just kind of unfathomable what's going to happen. And it's going to be the biggest proliferation of technology humanity's ever seen. I think as well, like when you have these huge, huge amounts of demand, you get this idea of economies of scale again. If you think about people, I have a brain, I'm not using the whole thing all at the same time. That's only part of it's going to be active, and this is the way healthy brains work. MOE models it works much the same way On an MOE model only a small fraction of the parameters is being used for any given token at any given moment But if you have a large number of users on a piece of hardware you can go kind of take that brain cut it up into many different experts on many different servers, and run a huge amount of volume through it. So you'll have a bunch of different pieces of traffic. You'll have many of them using each part of the brain at any given point in time. And you'll also make the cost per thought, cost per token, way, way lower. So I think you're going to end up with these giant scale distributed brains. The form factor of this is a big data center with a bunch of chips, a huge amount of flops, and a huge amount of scale up interconnect. You think we'll see a trillion dollar individual data center? Absolutely. It is a matter of time. It's like asking, well, you see a billion dollar fab or a 10 billion dollar fab or a hundred billion dollar fab. It is inevitable that the economies of scale don't stop at, oh, 40 billion dollars is the magic number for fabs. No, the coffee wafer keeps going down as you keep spending more money. And the same thing will be true of plants that go out and make steel or plants that go out and make tokens. A very smart alien lands on Earth and wants to know from each of you how you would frame up this opportunity that you guys are tackling. What do you say to them? What do you mean to us? Thinking is really valuable that every company in the world runs on thinking And we are entering this really unique moment in time where you have machines that can go think almost as good and as soon as good and as soon better than the best humans can. Building these machines is going to be a huge opportunity, but more important than that, the way in which you go ahead and run this kind of thinking is going to be very, very different as demand goes higher and higher and higher and higher. There's a unique moment right now to go build a new set of solutions, a new roadmap. for how do you run the future quadrillion parameter models for a billion people all at the same time on a gigantic scale-up cluster? We are in a new era of intelligence where the cost of producing intelligence is dramatically so much cheaper than the value of the intelligence that we are in a many-year, probably many-decade supply shortage of these tokens. and basically any chip or any system that can produce tokens is likely to be extremely valuable and you should find some part of the supply chain of the token. It can be everything from model training down to what we're doing in silicon and otherwise to spend time on and push the frontier and that the companies that are the largest are frankly going to be the companies that produce most of the global supply of tokens and own a majority of the supply chain of that token And importantly it people who build systems that as they get more and more chips put together get cheaper The way you want this to scale is not that, oh, if I want to go serve 10 times more tokens, I buy 10 times more servers. It must be some solution where if I want to go serve 10 times more tokens, then I get some economies of scale benefit with my, say, cluster scale memory tech. that allows me to then not charge as much as 10 times more for those NAC tokens. What a ridiculously exciting future that you guys are building to enable. When I did this with Gavin last time, I asked him my traditional closing question, so this time I'll ask you, what is the kindest thing that anyone's ever done for you? During my cancer treatment, there was a big decision I had to make. The doctors came to me and said, it's time for you to decide. Do you want to get surgery or do you want to get radiation? Here's the trade-off. If you get surgery, you're more likely to live, but you have to assume you'll never be able to walk again. If you get radiation, you'll be able to walk again, but it's not the same probability that you'll live. You may die. What do you want to do? And I was 16, and my parents said, you have to make this decision for yourself. I thought a lot about it for a long time and decided I'm gonna do the surgery. I get the surgery. One of the things you do when you get a tumor resection is they do something called a
[85:00] necrosis analysis, where they look at all the different cells and say, is a cell dead or alive? Because if you have a bunch of cancer cells that are alive, you have a problem. And they looked at it and they said, you know, you usually want 98, 99% necrosis for us to say you're in the clear. You're below that. You should go get radiation. And there was only a few machines in the world that actually could do the type of radiation I needed. One of them was in Boston. I was in a wheelchair and I needed to move to Boston for multiple months. And both of my parents decided to move out and drop everything they were doing and live with me. And I'm eternally grateful. Peace. Beautiful. Thanks, guys. Thank you and risk. Learn more at vanta.com slash invest. The best AI and software companies from open AI to cursor to perplexity use WorkOS to become enterprise ready overnight, not in months. Visit workos.com to skip the unglamorous infrastructure work and focus on your product. Ridgeline is redefining asset management technology as a true partner, not just a software vendor. They've helped firms 5x in scale, enabling faster growth, smarter operations, and a competitive edge. Visit ridgelineapps.com to see what they can unlock for your firm. Every investment firm is unique and generic AI doesn't understand your process. Rogo does. It's an AI platform built specifically for Wall Street, connected to your data, understanding your process and producing real outputs. Check them out at rogo.ai slash invest.