Ronaldo Sidelines Coca-Cola at Euro 2020 Presser to Promote Water

'Drink water': Ronaldo removes Coca-Cola bottles in press conference — The Telegraph

The Telegraph

Cristiano Ronaldo's public snub of tournament sponsor Coca-Cola won praise from health advocates and pressured UEFA to reconsider press conference product placements.

AI-assisted summary of 'Drink water': Ronaldo removes Coca-Cola bottles in press conference — original source. Check the original for full context.

Source published:

Key ideas

  • Cristiano Ronaldo removed two Coca-Cola bottles placed in front of him during a Euro 2020 press conference. (0:00)
  • Ronaldo held up a bottle of water to the cameras, explicitly advising the public to drink water instead of sugary soft drinks. (0:00)
  • Anti-obesity campaigners praised the Portugal captain's public rejection of sugary beverage marketing.
  • The viral demonstration forced UEFA to reconsider product placement protocols for major tournament sponsors in front of star athletes.

Detailed notes

## Background Published on YouTube by The Telegraph on June 15, 2021, this video captures Cristiano Ronaldo at a European Championship press conference removing sponsor bottles of Coca-Cola. According to the description, his public show of disdain and advice to "Drink water" earned praise from anti-obesity campaigners while going viral and causing sponsorship dilemmas for UEFA.

## TL;DR Taking his seat alongside Portugal manager Fernando Santos at a Euro 2020 press conference, Cristiano Ronaldo immediately notices two promotional bottles of Coca-Cola placed before his microphone. Visibly unimpressed, he pushes both soda bottles completely out of the camera frame without hesitation. He then holds up an unbranded bottle of water to the assembled media, gesturing emphatically to advocate drinking water instead. The brief, unscripted gesture sets off ambient murmurs and immediate interest throughout the press room.

## Atmosphere & style The clip carries a candid, spontaneous, and subtly defiant energy, contrasting typical polished media obligations with an unscripted moment of rebellion. The background hum of camera shutters and press chatter underscores the sudden friction of a global sports icon rejecting an official corporate sponsor in real time. It feels swift, matter-of-fact, and uncompromising, defined entirely by Ronaldo's calm yet decisive body language.

## Bulletin - [00:00](https://www.youtube.com/watch?v=x2ZLS1V3iMw&t=0s) Cristiano Ronaldo removed two Coca-Cola bottles placed in front of him during a Euro 2020 press conference. - [00:00](https://www.youtube.com/watch?v=x2ZLS1V3iMw&t=0s) Ronaldo held up a bottle of water to the cameras, explicitly advising the public to drink water instead of sugary soft drinks. - Anti-obesity campaigners praised the Portugal captain's public rejection of sugary beverage marketing. - The viral demonstration forced UEFA to reconsider product placement protocols for major tournament sponsors in front of star athletes.

## Key takeaways - [00:00](https://www.youtube.com/watch?v=x2ZLS1V3iMw&t=0s) Cristiano Ronaldo attended a pre-match Euro 2020 press conference alongside Portugal manager Fernando Santos. - [00:00](https://www.youtube.com/watch?v=x2ZLS1V3iMw&t=0s) Ronaldo showed visible disapproval upon seeing two sponsor Coca-Cola bottles positioned right next to his microphone. - [00:00](https://www.youtube.com/watch?v=x2ZLS1V3iMw&t=0s) Without hesitation, Ronaldo grabbed both bottles of Coca-Cola and shifted them completely out of camera view. - [00:00](https://www.youtube.com/watch?v=x2ZLS1V3iMw&t=0s) Immediately after removing the sodas, Ronaldo picked up an unbranded bottle of water to present to the press. - [00:00](https://www.youtube.com/watch?v=x2ZLS1V3iMw&t=0s) Ronaldo emphatically gestured toward the media while declaring 'Drink water' in support of healthier lifestyle choices. - [00:00](https://www.youtube.com/watch?v=x2ZLS1V3iMw&t=0s) The gesture occurred in direct view of global media ahead of Portugal's opening match of the European Championship. - Ronaldo's public disdain for Coca-Cola went viral across social media platforms worldwide. - Health and anti-obesity advocates commended Ronaldo for using his global platform to discourage the consumption of sugary drinks. - The incident placed pressure on UEFA regarding how contractual obligations with commercial sponsors are managed alongside high-profile players.

## Detailed walkthrough ### [00:00](https://www.youtube.com/watch?v=x2ZLS1V3iMw&t=0s) Cristiano Ronaldo Removes Coca-Cola Bottles at Euro 2020 Press Conference

At the start of the European Championship press conference, Cristiano Ronaldo takes his seat at the media table alongside Portugal manager Fernando Santos. Noticing two sponsor bottles of Coca-Cola positioned directly in front of his microphone, Ronaldo visibly registers his disapproval. Without hesitation, he reaches across the desk, grabs both Coca-Cola bottles, and moves them completely out of the camera frame.

Immediately following the removal of the soft drinks, Ronaldo picks up an unbranded bottle of water, raises it toward the media and cameras, and gestures emphatically while urging everyone to choose water instead. The press room buzzes with ambient chatter, greetings, and reactions from the assembled press and staff as the Portugal captain settles in to begin the media session.

- **Event:** Pre-match press conference ahead of Portugal's opening match at Euro 2020. - **Action:** Cristiano Ronaldo visibly pushes two bottles of Coca-Cola aside and elevates a water bottle to advocate drinking water instead of sugary beverages. - **Reaction:** The spontaneous gesture quickly attracted worldwide attention, earning praise from anti-obesity advocates while creating a major talking point around tournament sponsorship.

## Mentioned Cristiano Ronaldo, Coca-Cola, Euro 2020, Fernando Santos, Portugal, UEFA, The Telegraph

## Video description Cristiano Ronaldo has been praised by anti-obesity campaigners for removing two bottles of Coca-Cola during a European Championship press conference before declaring: “Drink water.”

Ronaldo’s public show of disdain for one of the biggest sponsors of the tournament has gone viral on social media, forcing Uefa to consider whether to continue to place the products in front of one of the world’s greatest players.

Read more: https://www.telegraph.co.uk/euro-2021/2021/06/15/cristiano-ronaldo-coke-bottles-anti-obesity-campaigners-praise/

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#Ronaldo #Euro2020 #Coke

[Source](https://www.youtube.com/watch?v=x2ZLS1V3iMw)

中文简报

C罗在2020年欧洲杯发布会移开可口可乐倡导喝水 克里斯蒂亚诺·罗纳尔多公开冷落赛事赞助商可口可乐，赢得了健康倡议人士的赞扬，并迫使欧足联重新审视新闻发布会的产品植入。 在2020年欧洲杯新闻发布会上，克里斯蒂亚诺·罗纳尔多与葡萄牙主帅费尔南多·桑托斯一同就座，他随即注意到麦克风前摆放的两瓶用于宣传展示的可口可乐。他显露出不以为然的神情，毫不犹豫地将两瓶汽水彻底推出了镜头画面。随后，他向在场媒体举起一瓶无标签的水，有力地比画着手势呼吁大家改喝水。这一简短且未按脚本排练的举动，立刻在发布会现场引发了低语议论和极大关注。 克里斯蒂亚诺·罗纳尔多在2020年欧洲杯新闻发布会期间移开了摆在他面前的两瓶可口可乐。 (0:00) C罗对着镜头举起一瓶水，明确建议公众喝水，而不是含糖软饮料。 (0:00) 反肥胖倡议人士对这位葡萄牙队队长公开抵制含糖饮料营销的行为表示赞赏。 这一引发病毒式传播的举动迫使欧足联重新审视在明星运动员面前摆放主要赛事赞助商产品的植入规则。

Reading summary

During a Euro 2020 press conference, Portugal captain Cristiano Ronaldo removed two prominent Coca-Cola sponsor bottles from his table to advocate for drinking water instead. Ronaldo Replaces Soft Drinks with Water (0:00) Taking his seat alongside Portugal manager Fernando Santos ahead of their opening Euro 2020 match, Cristiano Ronaldo noticed two sponsor-placed Coca-Cola bottles directly in front of his microphone. Showing visible disapproval, Ronaldo moved both soft drink bottles out of the camera view, picked up an unbranded water bottle, and emphatically urged the audience to choose water over sugary drinks. Global Reaction and Sponsorship Scrutiny (0:00) The Portugal captain's impromptu gesture drew immediate international attention and sparked widespread discussion. While anti-obesity advocates praised the athlete's public promotion of healthier habits, the incident created a notable talking point regarding official commercial sponsorships at major international sports tournaments. The episode highlights the friction between tournament commercial commitments and high-profile athletes publicly rejecting sponsor products on health grounds.

精炼阅读摘要

据《每日电讯报》（The Telegraph）报道，在2020年欧洲杯赛前新闻发布会上，葡萄牙队长克里斯蒂亚诺·罗纳尔多（Cristiano Ronaldo）主动移开了摆在面前的赞助商可口可乐并公开提倡喝水，这一举动引发了全球关注及关于赛事赞助的广泛讨论。 移开含糖饮料并公开倡导饮水 (0:00) 在2020年欧洲杯葡萄牙队首场比赛前的新闻发布会上，C罗与主教练费尔南多·桑托斯（Fernando Santos）一同出席。入座后，C罗注意到摆放在其麦克风正前方的两瓶赛会赞助商可口可乐，随即表露出明显的不满，并毫不犹豫地伸手将两瓶饮料完全移出了摄像镜头范围。 移走软饮后，C罗随即拿起一瓶无品牌的饮用水向在场媒体和镜头举起示意，并伴随强调动作呼吁大家选择饮水而非含糖饮料，现场媒体与工作人员对此随即报以热烈反应与议论。 反肥胖群体的赞誉与赞助争议 (0:00) C罗这一即兴举措迅速在世界范围内引发强烈反响。该倡导获得了反肥胖倡导者的高度赞赏，但与此同时，作为官方商业赞助商的产品被公开移出镜头，也让赛事商业赞助模式与规则成为舆论讨论的核心焦点。 该事件反映了顶级运动员个人健康主张与大赛商业赞助展示之间的现实冲突，但报道并未提及赛事主办方或赞助商后续是否对此类行为出台具体应对措施。

Detailed notes — zh

## Background 该视频由英国报媒《每日电讯报》（The Telegraph）于2021年6月15日发布在YouTube平台上。视频简介指出，葡萄牙球星克里斯蒂亚诺·罗纳尔多在欧洲杯新闻发布会上移开两瓶可口可乐并呼吁“多喝水”，这一公开嫌弃赛事核心赞助商的举动引发全网疯传，不仅获得了反肥胖倡导人士的赞赏，也迫使欧足联重新审视赞助商产品的摆放问题。 ## TL;DR 在2020欧洲杯的一场赛前新闻发布会上，葡萄牙球星克里斯蒂亚诺·罗纳尔多刚入座便注意到了面前摆放的两瓶可口可乐。他毫不犹豫地将这两瓶官方赞助商的饮料移出镜头范围，并随即举起一瓶矿泉水向在场媒体与镜头示意，呼吁大家选择更健康的饮水习惯。现场记者与工作人员对此发出了轻声感叹与回应。这一举动迅速演变为全球热议事件，引发了关于顶级运动员健康倡导与商业赞助权益冲突的广泛讨论。 ## Atmosphere & style 整个片段简短而充满戏剧张力，弥漫着新闻发布会现场特有的嘈杂与纪实感。罗纳尔多果断而严肃的小动作打破了赞助商预设的商业陈设，带来了一种突如其来的反差感与真实性。现场人员微弱的意外惊叹与私语，更让观众直观感受到顶级球星公开表达个人立场时那种微妙而引人瞩目的现场氛围。 ## Bulletin - [00:00](https://www.youtube.com/watch?v=x2ZLS1V3iMw&t=0s) 在2020欧洲杯赛前发布会上，克里斯蒂亚诺·罗纳尔多入座后主动将面前摆放的两瓶可口可乐移出镜头，并举起矿泉水示意呼吁“多喝水”（Drink water）。 - [00:00](https://www.youtube.com/watch?v=x2ZLS1V3iMw&t=0s) 罗纳尔多排斥主要赞助商饮料的举动在社交媒体迅速走红，并获得了反肥胖倡导人士的高度赞赏。 - [00:00](https://www.youtube.com/watch?v=x2ZLS1V3iMw&t=0s) 该举动引发了顶级球星个人健康主张与商业赞助权益的冲突，促使欧洲足联（UEFA）不得不重新评估是否继续在顶级运动员面前摆放此类赞助产品。 ## Key takeaways - [00:00](https://www.youtube.com/watch?v=x2ZLS1V3iMw&t=0s) 罗纳尔多在欧洲杯新闻发布会入座后，将台前的两瓶赛事官方赞助商可口可乐移出镜头视野。 - [00:00](https://www.youtube.com/watch?v=x2ZLS1V3iMw&t=0s) 在移开可乐后，罗纳尔多拿起一瓶矿泉水面向媒体与镜头，公开倡导大家“多喝水”（Drink water）。 - [00:00](https://www.youtube.com/watch?v=x2ZLS1V3iMw&t=0s) 罗纳尔多的这一举动引起了现场记者与工作人员的轻声惊叹与回应。 - [00:00](https://www.youtube.com/watch?v=x2ZLS1V3iMw&t=0s) 此番公开表达对含糖碳酸饮料排斥的态度，迅速在各大社交媒体平台形成病毒式传播。 - [00:00](https://www.youtube.com/watch?v=x2ZLS1V3iMw&t=0s) 反肥胖宣传机构对罗纳尔多倡导健康饮水、拒绝碳酸饮料的行为给予了高度赞扬。 - [00:00](https://www.youtube.com/watch?v=x2ZLS1V3iMw&t=0s) 可口可乐作为欧洲杯核心赞助商，其产品在官方场合遭到顶级球星公开抵制，凸显了商业权益与健康倡导之间的直接冲突。 - [00:00](https://www.youtube.com/watch?v=x2ZLS1V3iMw&t=0s) 该事件直接迫使欧洲足联（UEFA）重新审视和评估后续发布会上赞助商产品的陈列策略。 - [00:00](https://www.youtube.com/watch?v=x2ZLS1V3iMw&t=0s) 顶级运动员的巨大个人影响力使赛场外的微小举动能够迅速放大并对知名商业品牌造成公关冲击。 ## Detailed walkthrough ### [00:00](https://www.youtube.com/watch?v=x2ZLS1V3iMw&t=0s) 克里斯蒂亚诺·罗纳尔多移开可口可乐并呼吁“多喝水” 在这段欧洲杯赛前新闻发布会的简短现场片段中，葡萄牙球星克里斯蒂亚诺·罗纳尔多（Cristiano Ronaldo）入座后，目光落在了面前摆放的两瓶欧洲杯官方赞助商可口可乐上。现场伴随着嘈杂的记者交流声与背景动静，罗纳尔多随即将这两瓶可口可乐移开至镜头之外，并拿起一瓶矿泉水向在场媒体与镜头示意，呼吁大众健康饮水，随后现场传出记者与工作人员零星的轻声回应与感叹，诸如“Thank you”、“Okay”、“Oh, my God”。 罗纳尔多公开对主要赞助商饮料表达排斥并高呼“Drink water”举动的画面迅速在社交媒体上引发轰动，同时也获得了反肥胖宣传机构的高度赞扬，这一举动更直接迫使欧洲足联（UEFA）重新评估是否应继续在世界顶级运动员面前公开摆放此类含糖碳酸饮料。 - **事件背景**：发生于 2020 欧洲杯新闻发布会现场，涉及赛事官方核心赞助商可口可乐（Coca-Cola）。 - **主要举动**：罗纳尔多将台前的可口可乐瓶推移出视野范围，并举起矿泉水向公众倡导“Drink water”。 - **连锁反应**：引发反肥胖倡导人士的积极评价与全球网络热议，促使欧洲足联不得不面对顶级球星与商业赞助权益之间的冲突。 ## Mentioned 克里斯蒂亚诺·罗纳尔多 (Cristiano Ronaldo), 可口可乐 (Coca-Cola), 欧洲足球锦标赛 (2020 欧洲杯), 欧洲足球联合会 (UEFA), 《每日电讯报》 (The Telegraph) ## Video description Cristiano Ronaldo has been praised by anti-obesity campaigners for removing two bottles of Coca-Cola during a European Championship press conference before declaring: “Drink water.” Ronaldo’s public show of disdain for one of the biggest sponsors of the tournament has gone viral on social media, forcing Uefa to consider whether to continue to place the products in front of one of the world’s greatest players. Read more: https://www.telegraph.co.uk/euro-2021/2021/06/15/cristiano-ronaldo-coke-bottles-anti-obesity-campaigners-praise/ Subscribe to The Telegraph on YouTube ► https://bit.ly/3idrdLH Get the latest headlines: https://www.telegraph.co.uk/ Telegraph.co.uk and YouTube.com/TelegraphTV are websites of The Telegraph, the UK's best-selling quality daily newspaper providing news and analysis on UK and world events, business, sport, lifestyle and culture. #Ronaldo #Euro2020 #Coke [Source](https://www.youtube.com/watch?v=x2ZLS1V3iMw)

Original transcript

[0:00] Thank you. Thank you. Thank you. Thank you. Amen. Thank you. Okay. *Police* Thank you. Oh, my God. Thank you.