Legal AI Startup Leya Raises $80M as AI Shifts Billable Hour Dynamics
Y Combinator
The YC alum outlines how horizontal market expansion and a multi-model infrastructure cracked the conservative law firm sales barrier without industry-specific founders.
## Background
Published on August 26, 2025, by Y Combinator on YouTube, this episode of Founder Firesides features YC General Partner Gustaf Alströmer interviewing Max Junestrand, the co-founder and CEO of Legora. The video description highlights how the startup scaled from 10 to 100 people, raised $80M, and successfully built an AI workspace used by tens of thousands of lawyers at elite firms like Goodwin and Cleary Gottlieb.
## TL;DR
The interview follows the rapid rise of Legora (also referred to as Leya), a legal AI startup that scaled immensely in the 13 months following its Y Combinator Winter 2024 batch. The company bypassed traditional legal tech hurdles by creating a multi-model workspace featuring tabular due diligence grids and a Microsoft Word add-in that directly edits documents using internal playbooks. Despite the founders lacking legal backgrounds, they succeeded through intense user research, an aggressive multi-market European expansion strategy, and a flat organizational structure utilizing former founders. Ultimately, the discussion explores how generative AI is shifting law firms away from low-differentiation hourly tasks toward high-value advisory work.
## Atmosphere & style
The conversation carries an intense, fast-paced entrepreneurial energy, grounded by the founder's striking humility and 'just do it' attitude. It feels like an open, reflective look behind the curtain of hypergrowth, where humorous anecdotes about navigating parallel university exams and surviving YC interviews blend with the serious, high-stakes pressure of a market pulling a product forward. The dynamic between the host and speaker is highly collaborative, charting an emotional arc from outsider vulnerability to the fierce, confident drive of building a market-leading 'crocodile' before entering the deep waters of US competition.
## Key takeaways
- [00:00](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=0s) The traditional boundary between legal software and services is blurring, forcing providers to adapt and become long-term strategic partners to law firms.
- [02:22](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=142s) The release of GPT-3.5 acted as a major catalyst for legal tech because it proved AI could finally handle unstructured text, precedents, and complex documents.
- [02:22](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=142s) To build for the risk-averse European legal market, Legora had to ensure strict regulatory compliance from day one, including local hosting and zero data retention.
- [04:10](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=250s) Legora solved the massive bottleneck of scaling document review by introducing a 'tabular review' grid, transforming multi-day due diligence tasks into minutes.
- [06:24](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=384s) The company's product strategy split into a web app managing autonomous multi-step workflows and a Microsoft Word add-in functioning as a 'Cursor for lawyers'.
- [11:40](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=700s) The pressure on law firms to adopt AI is fundamentally driven by clients who are no longer willing to pay high hourly rates for low-differentiation manual work.
- [15:03](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=903s) Legora leverages a feature called 'Playbooks' to automate contract markup and enforce organization-wide legal and compliance standards.
- [17:17](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=1037s) The founders successfully broke into a highly specialized sector without law degrees by treating their outsider status as an asset and showing extreme humility.
- [20:31](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=1231s) Generative AI lowers the cost of software development, allowing small, nimble engineering teams to out-ship massive, legacy legal tech incumbents.
- [23:49](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=1429s) Legora utilizes a multi-model infrastructure, using smaller classification models to route simple queries cheaply while saving powerful LLMs for complex tasks.
- [24:46](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=1486s) To overcome the risk aversion of busy lawyers, the founders utilize a 'Rock Star' sales strategy, winning over one partner at a time to drive firm-wide adoption.
- [33:20](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=2000s) Hiring former founders is a core talent playbook for the company, as they possess the intense personal agency and resilience required to handle hypergrowth.
- [36:45](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=2205s) In the future, the day-to-day job of a lawyer will shift from executing manual drafting to reviewing AI-generated work and managing client expectations.
- [38:34](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=2314s) True product-market fit manifested as an intense market pull where the software became mission-critical infrastructure, resulting in immediate phone calls if it broke.
- [38:34](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=2314s) By defying standard advice and staying in Stockholm rather than moving to SF early, Legora built a repeatable European expansion model before tackling the US market.
- [42:01](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=2521s) Vertical AI startups should avoid competing with core labs or locking into a single model, and focus instead on domain-specific formatting and custom workflows.
## Detailed walkthrough
### [00:00](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=0s) The Blurring Line Between Software and Service
AI is developing at a breakneck pace, forcing legal software providers to evolve just as quickly. As companies dig deeper into the legal software stack, the traditional boundary between software and service is beginning to blur. Rather than pretending to have a perfect map of the future, the most successful approach has been to partner closely with clients, ensuring that both parties win regardless of how the technology shifts.
Max Junior Strand, the CEO and co-founder of Legora—a graduate of the Y Combinator Winter 2024 batch—describes the intense journey of building the leading AI workspace for lawyers. Reflecting on the 13 months since completing the YC batch, Max jokes that he feels like he has "aged five years in the last one." Legora is transforming how legal professionals review, draft, and research documents, moving the industry away from a highly fragmented landscape of single-purpose point solutions.
- **The Fragmented Past:** Before generative AI, legal tech consisted of "unsexy" point solutions like rigid templating tools, specialized translation software, redlining tools, and basic research databases.
- **The GPT-3.5 Catalyst:** The release of GPT-3.5 changed the game by proving that AI could finally handle unstructured text, precedents, and complex legal documents.
- **Scale:** Legora has scaled from a simple prototype to an enterprise-grade system used by tens of thousands of lawyers daily.
### [02:22](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=142s) Founding Legora and Navigating European Compliance
Legora's founders were experimenting with AI in the legal space long before ChatGPT was released. They initially worked with Google's BERT models, which performed decently in English but were "horrendously bad in Swedish." The spark for the company came when a co-founder's friend, a lawyer, spent an entire summer doing nothing but summarizing court cases for a major law firm. Recognizing the massive inefficiency, the founders began building as soon as GPT-3.5 was opened to developers. Their very first creation was a simple stock option reader designed to explain contracts to startup founders with no legal background.
Building for the European market required jumping through strict regulatory hoops from day one. To make the system compliant for risk-averse law firms, Legora had to ensure that all data was hosted within Europe, no data was used for model training, zero data retention policies were enforced, and they secured exemptions from human review from cloud providers like AWS and Azure. As foundational models like ChatGPT, Claude, and Gemini rapidly advanced, the team continuously raised the bar for what their platform could achieve.
### [04:10](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=250s) The "Aha" Moment and Tabular Due Diligence
Max recalls the pivotal moment they deployed Legora at the largest law firm in the Nordics. The firm's managing partner was famously skeptical, having previously declared in a newspaper that AI was "more artificial than intelligent" after being burned by expensive, early-generation tools. During their first meeting, Max opened his laptop and invited the partner to input a complex legal research query. Tied to Swedish legislation via a Retrieval-Augmented Generation (RAG) system, Legora delivered a flawless answer. "You kind of see it on his eyes," Max recalls, "like it's the aha moment."
While that client meeting was a triumph, Max's personal "aha" moment came from realizing how LLMs could transform document review at scale. In due diligence processes, lawyers typically have to review hundreds of documents one by one. Legora introduced a "tabular review" grid where every document is represented as a row, and user queries serve as columns.
- **The Grid in Action:** A user can upload 100 employment agreements and ask a column query like, "Does this include an IP clause protecting the company's intellectual property?"
- **Instant Results:** The system rapidly populates the grid with "yes/yes/no" answers, with each response linking directly back to the exact citation in the source document.
- **Efficiency Gain:** This tabular approach turns tasks that previously took days or hours into a matter of minutes.
- **Series B Funding:** Legora has raised $80 million in a Series B round led by Iconiq and General Catalyst, with participation from YC, Benchmark, and Redpoint.
### [06:24](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=384s) The Product: Web App, Word Add-in, and "Cursor for Lawyers"
The Legora platform is split into two primary interfaces: a web application and a Microsoft Word add-in. The web application has evolved from a simple document-chat interface into an autonomous agent capable of executing complex, multi-step workflows. For example, a lawyer can instruct the agent to research a topic, conform those findings to the firm's standard language, and output a fully formatted memo. Max is particularly excited about the Model Context Protocol (MCP) and scaling tool usage for these agents, allowing different practice areas—such as intellectual property, restructuring, corporate, or dispute resolution—to customize the tool to their specific workflows.
The second piece is the Microsoft Word add-in, which Max describes as "Cursor for lawyers." Because lawyers live in Word and PDFs, Legora wanted to bring generative AI directly into their existing workspace. Since they cannot fork Microsoft Word, they had to get highly creative with user interface design, fitting a powerful assistant into the constrained real estate of Word's right-hand sidebar.
- **Tabular Review Engineering:** The engineering challenge of the grid is not just prompting, but running 100,000 queries in parallel without breaking, while handling complex legal document structures like cross-references and definitions.
- **Word Integration Capabilities:** The Word add-in does not just read documents; it edits them. A lawyer can ask the tool to renegotiate a Master Services Agreement (MSA) on behalf of the buyer, using an internal 20-step playbook or precedent checklist to automatically insert fallback positions.
- **Deep Research:** Legora can run parallel searches across a firm's internal documents, the live web, and official databases of court cases and legislation, synthesizing the results into a comprehensive memo.
### [11:40](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=700s) Breaking the Law Firm Sales Barrier
Historically, selling software to law firms was notoriously difficult; most legal tech startups eventually pivoted to selling to corporate in-house legal departments instead. However, this dynamic shifted radically around two years ago. When Legora went through the YC interview, the partners pressed Max hard on how they planned to overcome this sales barrier. Legora took a contrarian, partnership-first approach, aligning their incentives with the firms by positioning themselves as long-term partners in a rapidly changing landscape.
The pressure to adopt AI is driven by clients who are no longer willing to pay high hourly rates for low-differentiation work like basic contract review. Just as the adoption of computers and "Ctrl+F" revolutionized the billable hour decades ago, AI is shifting the competitive equilibrium. Law firms are realizing that if they do not adopt these efficiencies, their competitors will, allowing them to capture market share by passing savings to clients. Rather than a race to the bottom, saving time on routine tasks frees up lawyers to focus on high-value advisory work, such as guiding a board through a complex merger. Beyond standard drafting, lawyers are even using Legora for creative applications like role-playing, instructing the AI to act as the opposing party to stress-test their arguments before a negotiation.
### [15:03](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=903s) The "Armor" of Real-Time Legal AI and the Playbook Feature
During a live court hearing, a Spanish partner at the law firm Pérez-Llorca put all the opposing party's evidence and documents into Leya. He actively queried the system while the opposing attorney was speaking, allowing him to immediately interrupt the moment he detected an inaccuracy. The partner poetically described Leya as "another piece of armor" when entering the battlefield of litigation.
While large language models (LLMs) are not yet advanced enough to handle complex negotiations entirely on their own, Leya bridges this gap with a feature called "Playbooks." A playbook is a collection of rules defining what a company approves or disapproves in a contract. For example, if a company has a strict standard for confidentiality definitions in NDAs, the playbook stores that rule, provides example language, and outlines fallback options if the opposing party rejects the primary terms. A user simply opens a document, runs the playbook, and Leya automatically marks up the contract with suggested language to ensure compliance.
- **Cross-department scaling:** At Leya, sales representatives use the playbook feature to negotiate NDAs before sending them to the legal team.
- **Enterprise adoption:** A large bank in the Nordics quickly expanded its use of Leya from the legal department to compliance, risk, and eventually sales.
- **Consistency benefits:** Playbooks allow legal teams to establish a unified standard, increasing document quality and consistency across the entire organization.
### [17:17](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=1037s) Building a Legal Tech Giant Without a Law Degree
None of Leya's founders were lawyers when they started the company. To overcome this, they approached the industry with extreme humility, acknowledging what they did not know and building tight feedback loops with early partners. Coming in as outsiders allowed them to ask naive questions like, "Why does it work this way?" and propose simpler, tech-driven alternatives. Today, Leya has hired numerous lawyers who work directly with their product teams and customers to navigate the massive changes occurring in the legal sector.
For founders looking to build AI software in specialized industries like logistics, finance, or insurance, the key is a willingness to learn. To understand the space, Leya's co-founder interviewed 100 lawyers using a clever LinkedIn hack: he offered to pay their high hourly rates just to have lunch with them. Because he was a young founder, none of the lawyers actually charged him; instead, they were excited to help. Being "somebody people want to help" by showing fearlessness, politeness, and deep gratitude is an underrated startup skill.
- **Conducting user research:** During lunches at nice restaurants, the founders asked endless questions to understand the stark differences between legal departments, such as how transactional lawyers operate completely differently from corporate lawyers.
- **Reciprocal value:** To keep the lawyers engaged during these research lunches, the founders shared tech insights and brainstormed ideas, making the meetings mutually beneficial.
### [20:31](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=1231s) Out-shipping Incumbents and Scaling the Team
The legal tech market has long been dominated by massive M&A machines and legacy incumbents that are generally unpopular with end users. While these incumbents hold data moats, generative AI has completely changed the game by lowering the cost of software development and accelerating shipping speeds. Leya's team of just 30 engineers can out-deliver legacy companies that employ thousands of developers.
Leya grew from 10 people after graduating from Y Combinator to roughly 100 people at the time of recording. This rapid expansion required onboarding an average of two people per week. Hiring for velocity, entrepreneurship, and ownership is incredibly difficult but necessary, as teammates must scale exponentially alongside the company's business growth.
- **Contract trends:** Buyers are no longer willing to sign five-year lock-in contracts with legacy vendors because technology is moving too fast; instead, they prefer one- to two-year agreements.
- **Partner evaluation:** Modern law firms look beyond a vendor's current feature set and evaluate their "rate of change" to ensure they are partnering with a team that can take them from point A to point B.
### [23:49](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=1429s) Under the Hood: Leya's Tech Stack
Leya built its infrastructure on Microsoft Azure because that is the cloud provider most of its enterprise customers already use. While they initially relied solely on OpenAI's GPT models via Azure, they now run a multi-model infrastructure. They interchangeably use AWS, Claude, Gemini, GPT, and Mistral.
To keep profit margins healthy and optimize performance, Leya uses classification models to route queries. If a user inputs a simple query, Leya serves it using a smaller, cheaper model. If the query is highly complex, it routes it to a powerful model. As the founders note, "sometimes you don't need a bazooka when you just need a water gun."
### [24:46](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=1486s) Navigating the Complex B2B Legal Buyer
Selling to law firms and corporate legal departments depends heavily on the size of the target organization. Large firms have dedicated innovation departments. While some innovation teams merely want to "check the AI box," the best ones act as process-minded practitioners who use Leya to build custom use cases for specific practice groups like M&A, disputes, or arbitration.
The challenge in legal sales is that lawyers are incredibly busy and face intense billing targets. If a lawyer knows a manual process takes six hours, they are often hesitant to risk trying a new software tool that might save them time, preferring instead to stick to their established habits. To break through this resistance, founders should avoid trying to sell bottom-up, as individual lawyers cannot bypass strict IT, security, and data privacy procurement checks.
- **The "Rock Star" sales strategy:** When selling to mid-sized firms without innovation departments, convincing an entire partnership to buy in at once is incredibly difficult. Instead, founders should start small by working with a single partner and their immediate team. Once that team becomes "rock stars" using the tool, the rest of the firm naturally wants to adopt it.
### [27:51](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=1671s) From Competitive Gaming to Parallel Universities
At age 18, Leya's co-founder faced a choice between trying to become a professional *Dota 2* player or going to college. He calculated that the best-case scenario in *Dota 2* was winning "The International" tournament and making $10 million, but felt that life might feel empty afterward. He chose college instead.
In Sweden, higher education is highly segregated; engineering and business programs are taught at entirely separate universities that do not interact. To bypass this, he used an application loophole—withdrawing and reapplying to programs while calling admissions offices to claim he made a mistake—to enroll in both universities simultaneously. When COVID-19 hit, he managed the double workload by running parallel lectures on two different laptops. During overlapping exams, he would set up two separate cameras to pretend he was only taking one test at a time.
- **Early career steps:** While in school, he built statistical models for esports betting, worked at Norrsken (an impact-focused startup hub in Stockholm), completed a short stint at McKinsey & Company, and worked at Bamlo and Depict.
[30:20](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=1820s) The Stockholm Talent Magnet and Scaling Post-YC
The Stockholm startup ecosystem is tight-knit and highly collaborative, acting as a powerful talent magnet. Companies like Depict have spun off incredible founders and talent, including Leya's own team members. The local founders cheer each other on in what is described as a small but vibrant community.
Following the conclusion of Y Combinator in April of the previous year, Leya experienced explosive growth, scaling from a team of 10 to 100. The company felt a massive "drag" of market demand. When law firms began purchasing the product after just a single demo, the founders knew they had hit on something special. They realized that legal work and Large Language Models (LLMs) were an obvious fit, and while many early legal AI assistants have since fallen off, Leya emerged as one of the clear winners. To fuel their ambition of moving from Stockholm to the US, they sought out American capital.
- **Team Growth:** Scaled from 25 people in early October to 100 people just six months later.
- **Global Footprint:** Opened hubs in New York, London, and Stockholm, with local representatives in Spain, France, and Germany.
- **Onboarding Capacity:** Paused sales for four to five months post-funding to focus on reliability and scalability, engineering the system to comfortably onboard 1,000 lawyers a day.
---
[33:20](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=2000s) Transitioning to Leadership and Hiring Former Founders
For the founders, the transition from individual contributors (ICs) to leaders who delegate was a major personal learning curve. Scaling required hiring people far better than themselves in specialized areas. Leya leaned heavily into a "secret playbook" used by some of the best YC companies: hiring former founders. This strategy, originally recommended by YC co-founder Paul Graham, recognizes that former founders possess immense agency, problem-solving skills, and resilience, making them highly attractive in the job market even if their previous startups did not succeed.
To maintain cultural consistency across their rapidly expanding international hubs, Leya implements a specific strategy: they always send their best people from the Stockholm office to travel and physically set up the new offices.
- **Key Hire:** Jake, another former YC founder, was one of the early key hires who helped scale the team.
- **Organizational Structure:** Leya operates with a flat structure, favoring generalists who leverage AI to achieve 10x output. For example, their marketing team requires only five people instead of thirty because of AI leverage.
---
[35:06](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=2106s) The "Just Do It" Attitude and the Future of Law
When Leya first started, the founders knew absolutely nothing about the law—a fact that was highly apparent during their first YC interview, which did not go well. They applied for two different batches before getting in, proving their ability to learn and execute rapidly. This "just do things" attitude is a core trait they look for when hiring. During interviews, candidates are often asked what they have done outside of their formal roles to evaluate their creativity, problem-solving skills, and willingness to take responsibility.
Looking 5 to 10 years into the future, the day-to-day job of a lawyer will shift from executing manual work to reviewing AI-generated work. Lawyers will act as managers, instructing AI agents, reviewing their output for correctness, and managing client expectations. Leya intentionally sells to lawyers rather than directly to the end consumers of legal services, because a human expert is always necessary to deliver and stand behind the final product.
- **Product Roadmap Challenges:** Planning product roadmaps quarters in advance has become incredibly difficult because AI models are evolving on a week-by-week basis.
- **AI Labs as Platforms:** Large AI labs (like Google with Gemini in Workspace, and Anthropic with the Model Context Protocol) are transitioning into platform companies rather than simple model providers.
---
[38:34](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=2314s) Experiencing Product-Market Fit and Choosing Stockholm over SF
True product-market fit feels like an intense, infinite pull from the market. Leya transitioned from being an experimental AI tool to a core piece of infrastructure that lawyers rely on for daily work. "If something breaks, we get a phone call immediately," the founders note.
While YC generally advises startups to move to San Francisco, Leya chose to stay in Stockholm. The US market is highly competitive and often forces young companies to narrow their focus too early. By staying in Europe, Leya was able to build a horizontal product, establish a repeatable "algorithm" for entering new markets, and expand across Finland, Denmark, Norway, Spain, France, Germany, and London before tackling the US. This allowed them to grow from a "small fish in a small pond" into a "crocodile or a shark" before entering the deeper American waters.
- **US Launch:** Leya raised $80 million in mid-May, opened a New York office, and launched with one of the most prestigious law firms in the US.
- **Blurring Lines:** The boundary between software and services is blurring, requiring Leya to act as a strategic partner to help major law firms navigate this massive technological transition.
---
[42:01](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=2521s) Advice for Vertical AI Founders and Joining Leya
For founders starting vertical AI companies, the primary advice is to avoid getting locked into a single model provider and to never compete directly with the core AI labs. Startups must build "boats, so that when the tide rises, everything gets better," focusing on long-term moats and creative workflows. An example of this is AI scribing or legal drafting, where the value lies in custom prompting and domain-specific formatting so that the output reads exactly like a professional lawyer or doctor wrote it, rather than a generic model response.
For those looking to join Leya, the company is upfront that it is not a traditional, cozy 9-to-5 Swedish working environment. While they still enjoy *fika* (the traditional Swedish coffee break), they maintain incredibly high expectations, intense hunger, and a drive for personal and professional growth.
- **GTM Interview Process:** Candidates applying for the Go-To-Market team must pitch the Leya product back to the founders.
- **Engineering Interview Process:** Engineering candidates are asked to build a proof-of-concept (PoC) of Leya, utilizing AI-generated code but demonstrating a deep ability to explain it and design scalable systems.
- **Talent Relocation:** Leya has successfully relocated talent to Stockholm from major European cities like Madrid, Amsterdam, Germany, and Paris (though they jokingly try not to onboard them in the gloomy month of November).
## Notable quotes
> [00:00](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=0s) aged five years in the last one — Max Junestrand
> [02:22](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=142s) horrendously bad in Swedish — Max Junestrand
> [04:10](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=250s) more artificial than intelligent — Managing Partner
> [04:10](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=250s) you kind of see it on his eyes, like it's the aha moment — Max Junestrand
> [06:24](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=384s) Cursor for lawyers — Max Junestrand
> [15:03](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=903s) another piece of armor — Pérez-Llorca Partner
> [23:49](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=1429s) sometimes you don't need a bazooka when you just need a water gun — Max Junestrand
> [17:17](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=1037s) somebody people want to help
> [20:31](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=1231s) rate of change
> [27:51](https://www.youtube.com/watch?v=pHuXCzM2ntU&t=1671s) The International — Max Junestrand
法律AI初创公司Leya融资8000万美元,AI重构计费工时模式
这家YC校友企业阐述了在创始人缺乏行业背景的情况下,如何通过横向市场扩张与多模型基础设施打破保守律所的销售壁垒。
本次访谈回顾了法律AI初创公司Legora(亦称Leya)的迅速崛起。在入选Y Combinator 2024年冬季批次后的13个月内,该公司实现了巨大的规模扩张。通过打造具备表格化尽职调查网格的多模型工作空间,以及能够结合内部操作规范直接编辑文档的Microsoft Word加载项,该公司跨越了传统法律科技的障碍。尽管创始人缺乏法律专业背景,但他们凭借深入的用户研究、积极的欧洲多市场扩张战略,以及吸纳前创业者的扁平化组织架构取得了成功。讨论最后探讨了生成式AI如何推动律师事务所从低差异化的按小时计费工作,转向高价值的咨询业务。
针对高度谨慎的欧洲市场,Legora 严格确保本地托管与零数据留存合规,借助大语言模型处理非结构化文本的能力,将法律软件演进为全流程 AI 工作空间。 (2:22)
Legora 打造了如同“律师版 Cursor”的 Word 插件与 Web 端多步工作流,并通过“表格化审查”(tabular review)网格将原本耗时数天的尽职调查任务压缩至几分钟。 (6:24)
客户拒绝继续为低差异化手工活支付高额时薪倒逼律所采纳 AI,Legora 借助“Playbooks”功能实现合同自动化标记,统一全机构的法律与合规标准。 (15:03)
创始人团队在无法律专业背景下通过深度访谈 100 位律师切入市场,在 YC 毕业后 13 个月内将团队从 10 人扩充至 100 人,并完成 8000 万美元 B 轮融资。 (30:20)
Reading summary
Max Junior Strand, co-founder and CEO of legal AI startup Leya (referred to early on as Legora), outlines how an outsider team scaled enterprise legal tooling to tens of thousands of daily users by embedding into existing attorney workflows and treating early technical constraints as competitive moats.
From Fragmented Tools to Parallel Document Review (4:10)
Before generative AI, legal tech was dominated by unintegrated point solutions for tasks such as redlining, translation, and basic research. While early BERT experiments struggled with non-English legal text, the advent of GPT-3.5 enabled developers to parse unstructured precedents. Strand points to tabular document review as his operational breakthrough: rather than evaluating files individually during due diligence, attorneys load hundreds of contracts into a grid where queries populate rows and columns with citations linked directly to source text. Running up to 100,000 queries in parallel required engineering systems that could parse legal cross-references and definitions without failing.
Workflow Integrations and Playbook-Driven Automation (6:24)
Because lawyers work primarily in Microsoft Word and PDFs, the company built an editing add-in alongside its web application, styling it as an assistant directly embedded in the Word sidebar. The platform integrates firm playbooks to automate contract markup; for instance, sales representatives or legal teams can check incoming NDAs or Master Services Agreements against internal rules and automatically insert approved fallback clauses. Attorneys have also adapted the system for real-time applications, such as a partner at Spanish firm Pérez-Llorca querying opposing evidence during a live hearing to catch spoken inaccuracies, and teams role-playing counterarguments prior to negotiations.
Sales Dynamics and Enterprise Procurement Strategy (11:40)
Historically, legal software companies struggled to sell to law firms and pivoted toward corporate legal departments. Strand argues this dynamic shifted as corporate clients pushed back against paying high hourly billing rates for routine tasks like document review. To counter partner skepticism and strict procurement hurdles, the startup initially sold to single partners to create internal success stories rather than attempting bottom-up seat sales. It satisfied European data governance rules by hosting all infrastructure in Europe, enforcing zero data retention, preventing client data from being used in training runs, and negotiating human-review exemptions with cloud vendors.
Multi-Model Architecture and European Expansion (23:49)
To manage inference costs and performance, the platform routes tasks through a multi-model infrastructure spanning AWS, Azure, GPT, Claude, Gemini, and Mistral. Classification models direct simple tasks to smaller models and reserve frontier models for complex reasoning. Strand chose to keep the company's base in Stockholm rather than moving to San Francisco following its Y Combinator batch, using the less crowded European market to establish a playbook across Finland, Norway, France, Germany, and the UK. After pausing sales for several months to re-engineer infrastructure to support onboarding 1,000 lawyers daily, the company raised an $80 million Series B led by Iconiq and General Catalyst to expand into the US.
The Shifting Role of Legal Labor (35:06)
Strand forecasts that over the next 5 to 10 years, attorneys will increasingly act as managers reviewing AI-generated drafts rather than executing manual text drafting from scratch. Because liability and final sign-off require human expertise, the startup exclusively targets legal practitioners rather than selling directly to consumer legal buyers. To maintain development speed against incumbents, the company prioritizes hiring generalists and former startup founders, noting that product roadmaps must adapt constantly because frontier AI labs are shifting from simple model vendors into full software platforms.
While the platform has scaled rapidly across European and US enterprise firms, Strand acknowledges that rapidly evolving frontier models make traditional multi-quarter product roadmaps difficult to maintain, requiring legal tech startups to avoid platform lock-in as AI labs expand directly into core enterprise software environments.
[0:00] Max Junestrand: aged five years in the last one
[2:22] Max Junestrand: horrendously bad in Swedish
[4:10] Managing Partner: more artificial than intelligent
[4:10] Max Junestrand: you kind of see it on his eyes, like it's the aha moment
[6:24] Max Junestrand: Cursor for lawyers
[15:03] Pérez-Llorca Partner: another piece of armor
[23:49] Max Junestrand: sometimes you don't need a bazooka when you just need a water gun
[17:17] somebody people want to help
[20:31] rate of change
[27:51] Max Junestrand: The International
[30:20] drag
[35:06] just do things
[38:34] Max Junestrand: If something breaks, we get a phone call immediately
[38:34] small fish in a small pond
[38:34] crocodile or a shark
[42:01] Max Junestrand: boats, so that when the tide rises, everything gets better
Original transcript
[0:00] AI is continuously developing super
[0:02] super quickly and that means we need to
[0:04] do the same. We're finding that as we go
[0:06] deeper and deeper and deeper in the
[0:08] entire legal software stack, we're also
[0:11] seeing that the line between software
[0:15] and service is blurring. I think that's
[0:18] been one of our strengths as a company
[0:20] to say we don't know exactly where the
[0:23] future's going, but neither do you. So,
[0:25] let's work together to make sure that
[0:27] we're both winners in whatever happens.
[0:33] [Music]
[0:34] Today, I'm joined by Max Junior Strand.
[0:36] He's the CEO and co-founder of Legora.
[0:38] Legora was in winter 24 and they are the
[0:41] leading AI workspace helping lawyers and
[0:43] legal professionals do their work.
[0:44] Welcome, Max.
[0:45] >> Hey, thanks Gustav.
[0:46] >> It's been 13 months since you did the
[0:48] batch. It's been a really busy year for
[0:49] you.
[0:50] >> It has. Uh, it feels like it was a
[0:52] really long time ago. I feel like I've
[0:53] aged five years in the last one.
[0:55] >> For those who don't know, tell us about
[0:56] Legora. Yeah.
[0:57] >> What are you guys building?
[0:58] >> At Lagora, we're building the AI powered
[1:00] workspace for lawyers. We're essentially
[1:02] transforming the way that they complete
[1:04] their work. Everything from reviewing,
[1:06] drafting, researching. Essentially,
[1:08] within legal, you've had this incredibly
[1:10] fragmented software space where there
[1:12] was a lot of point solutions and AI was
[1:15] never good enough to actually work with
[1:16] unstructured text, precedent, legal
[1:19] documents. And when GPT 3.5 got out,
[1:22] that just completely changed the game.
[1:24] So we were quick to, you know, build a P
[1:27] and then now we've scaled that all the
[1:28] way to an enterpriseg grade system
[1:30] serving tens of thousands of lawyers
[1:32] daily.
[1:33] >> Those point solutions were basically
[1:35] workflow tools. So what were they
[1:36] before? Because it's been a history of
[1:38] of a legal technology industry that
[1:41] existed before. This is not started
[1:43] right now.
[1:43] >> No, I mean legal tech has been a
[1:44] category for a long time, but um it was
[1:47] really unsexy for a long time, I think.
[1:49] And you'd essentially have a broad range
[1:51] of point solutions. Everything from
[1:52] templating tools where you would sort of
[1:54] codify a contract to special translation
[1:57] tools or redline tools or research
[1:59] tools. And all of them work with text
[2:02] somehow. And generative AI came into the
[2:05] game and just kind of threw up
[2:06] everything off the off the table. And
[2:08] then when it landed, you very clearly
[2:11] saw how you could solve a lot for a lot
[2:13] of these use cases with the same
[2:14] underlying tech. So chatp came uh maybe
[2:17] 8 months prior to you guys starting this
[2:19] company. Describe that moment. Was that
[2:20] an important moment for the company's
[2:21] founding?
[2:22] >> We were playing around in AI and legal
[2:24] way before Chat GPT and we were using
[2:26] these early models from BERT coming from
[2:28] Google. They were decent in English but
[2:31] they were just horrendously bad in
[2:32] Swedish and you know the first
[2:34] observation that kind of sparked the
[2:36] founding of the company was one of the
[2:38] co-founders friend who was a lawyer
[2:40] spent four months during a summer just
[2:42] summarizing court cases for a big law
[2:43] firm. We basically saw that GP 3.5 was
[2:46] released to developers started building
[2:48] I think the first thing that we built
[2:49] was a stock option reader that would
[2:53] explain how a stock option contract
[2:55] worked
[2:56] >> useful
[2:56] >> right you know as startup founders with
[2:58] no legal background that was seemed
[3:00] reasonable and then very quickly the the
[3:03] sort of focus changed to how do we build
[3:06] this more wall-to-wall or or endto-end
[3:08] system that every legal professional
[3:10] wants to work with on a daily basis and
[3:12] the first product was really quite
[3:14] simple. Uh especially building for
[3:16] Europe, you got to go through a lot of
[3:17] hassle to kind of conform with all the
[3:19] data processing requirements. So you
[3:21] know all data hosted within Europe,
[3:23] nothing for training, no retention,
[3:26] exemption from human review when you
[3:27] look at the way Ashure and AWS is
[3:29] structured. And we we kind of jumped
[3:31] through all those hoops and just built a
[3:33] system that was compliant for law firms
[3:36] to work with. And then very quickly as
[3:38] the general sort of AI platforms
[3:40] continued to develop with chat GBT with
[3:42] cloud with Gemini the requirements for
[3:45] what we had to build to be much much
[3:47] better you know continuously increased
[3:49] >> in some industries or some some
[3:51] categories like coding or law for
[3:53] example it seems like the models are
[3:56] just magical like like they do things
[3:58] that the people that were in those
[3:59] industries before could not even imagine
[4:01] be possible. Could you describe sort of
[4:03] like the first time you um used Lora um
[4:07] to do something that was magical for a
[4:09] customer and and how they experienced
[4:10] it?
[4:10] >> Yes, I think the first time was when we
[4:12] deployed Legora into the biggest law or
[4:14] largest law firm in the Nordics, man. Um
[4:17] they their managing partner had a famous
[4:19] saying in the newspaper that AI was more
[4:21] artificial than intelligent which was
[4:24] back from the early models. Yeah. I mean
[4:27] a lot of firms burnt themselves buying
[4:29] expensive tools that didn't solve
[4:31] anything. Mhm.
[4:32] >> And I came into that meeting, you know,
[4:34] I bring out my laptop and I just ask
[4:35] him, you know, put in a query.
[4:37] >> And he puts in this uh legal research
[4:40] query and we've tied Legora to Swedish
[4:42] legislation with a rag system. Yeah. And
[4:44] it answers perfectly
[4:46] >> and you know, you kind of see it on his
[4:47] eyes like it's the aha moment and now
[4:51] when we're
[4:51] >> Is that your aha moment as well?
[4:53] >> No, I think my personal aha moment was
[4:56] just using chat GPT generally, right?
[4:58] Like it was amazing. It felt complete
[5:00] sci-fi that you could talk with the
[5:01] computer and it talked back and you know
[5:03] as an entrepreneur you you you kind of
[5:06] quickly you know from that you
[5:08] understand that all right we can apply
[5:09] it in this space in this way and in that
[5:11] space in this other way and I think for
[5:12] legal specific the chat experience I
[5:15] think was always cool but when we took
[5:19] the the same models and and sort of
[5:21] applied them differently um one of the
[5:23] first use cases we did was due diligence
[5:25] where you have hundreds or or you know a
[5:27] lot of documents that you want to view
[5:29] and instead of going through them one by
[5:31] one by one, we just made this large grid
[5:34] where essentially every document
[5:36] represented a row
[5:37] >> and then you could put your queries in
[5:39] the columns,
[5:40] >> right? And as you then put in, you know,
[5:42] 100 employment agreements and you ask uh
[5:45] does does all of them include an IP
[5:47] clause
[5:48] >> where the company protects its
[5:50] intellectual property and it just starts
[5:52] to rattle and it goes yes yes yes no no
[5:54] no yes yes yes and it always links backs
[5:57] to the citation. and you realize like
[5:59] holy this is transformational. It's
[6:02] taking tasks which used to be you know
[6:05] days or hours and it's turning them into
[6:08] minutes.
[6:08] >> By the time this is is live uh you will
[6:11] have announced that you have raised uh
[6:13] series B. How much did you raise?
[6:15] >> We raised $80 million led by iconic and
[6:18] general catalyst and you know grateful
[6:20] for YC's continued participation as well
[6:22] as benchmark and red points.
[6:24] >> What is the software like? So, so as a
[6:26] lawyer using Legora, what does my
[6:28] day-to-day look like?
[6:29] >> So, it's really broken up into two
[6:31] pieces. The first one is the web
[6:32] application and the second one is our
[6:34] word addin. So, we integrate directly
[6:36] into Microsoft Word. Right?
[6:37] >> So, if we start with the web
[6:38] application, the first thing that we had
[6:40] was just a simple chat chat over your
[6:42] own documents and files. This has
[6:44] quickly developed into its own agent
[6:46] that's able to use a lot of the other
[6:47] endpoints in the app and also external
[6:50] tools to solve more complex sort of
[6:52] step-by-step workflows. Mhm.
[6:54] >> So you could imagine saying um hey I
[6:57] want to write a memo and the first step
[6:59] of the memo is to go out and do some
[7:01] research. The second step is to take all
[7:03] that research and conform it into the
[7:05] standard language of the firm and the
[7:07] third step is to write the report and
[7:09] then output is a report.
[7:11] >> And does it do all that?
[7:12] >> It does all of that. Wow.
[7:13] >> Right. Um, and I think we can talk more
[7:15] about it later, but MCP and the way that
[7:18] you can scale the tool usage of these
[7:19] agents is something that I'm super, you
[7:21] know, keen on and and that we're leaning
[7:23] very heavily into because a lot of firms
[7:25] have different needs in terms of how
[7:27] they want to adopt the tools to solve
[7:29] for their specific workflows. And it's
[7:31] different if you work in intellectual
[7:33] property or if you work in restructuring
[7:35] or if you work in corporate or if you
[7:36] work in uh disputes. The second piece
[7:38] outside of the chat is uh well the grid
[7:41] that I talked about before. We call it
[7:42] tabular review.
[7:43] >> Y
[7:44] >> um it's essentially input any number of
[7:46] files and then input any number of
[7:47] queries and we sort of cross run that
[7:49] across each other. And the big
[7:51] innovation there does not really come
[7:53] from you know how do you prompt and and
[7:55] work with the model but it's how do you
[7:57] make this run at scale
[7:58] >> right?
[7:58] >> You know how do you run 100,000 queries
[8:01] in parallel at the same time and make
[8:02] sure nothing breaks all the citations
[8:05] are correct. There's a lot of chunking
[8:07] sort of rag searching within the
[8:10] individual documents because sometimes
[8:11] they're very very long. Y
[8:12] >> and with legal docs there are certain
[8:15] intricacies where you need to always
[8:17] include things like the definitions y
[8:19] >> and there might be cross references
[8:20] within each clause to each other. So
[8:23] taking all of that into consideration
[8:24] that kind of serves the grid. Looking at
[8:27] the word add in I think you could phrase
[8:28] it as cursor for lawyers.
[8:29] >> Lawyers basically use word that's that's
[8:32] a like a known fact for a long time.
[8:34] >> Yeah. I mean they draft and they review
[8:36] contracts in word or PDF form and
[8:38] >> what we really wanted to do is similar
[8:40] to cursor how do we bring generative AI
[8:43] into the you know existing work
[8:45] environment of a legal professional and
[8:46] that means integrating in word
[8:48] >> now the difference is you can't fork
[8:50] word and you can't take up all the real
[8:52] estate you want you're basically
[8:54] conformed to this sort of right hand
[8:56] column
[8:57] >> and then you got to get really creative
[8:59] it's basically like designing a mobile
[9:01] app almost because that's all the real
[9:02] estate you get And the first thing that
[9:05] we built there was just, you know, how
[9:06] do we integrate an assistant or a chat
[9:08] that's able to not only read the
[9:10] document, but also create edits. So you
[9:12] might say, I want you to um, you know,
[9:15] renegotiate this MSA for the buyer. Y
[9:17] >> and do that using this internal
[9:19] checklist that I have or this internal
[9:21] sort of playbook or precedent. And now
[9:23] we've scaled that to not only work in a
[9:25] chatby chat basis, but also more
[9:27] extensive workflows. So you can say,
[9:29] here's a contract. I want you to take my
[9:31] playbook that consists of 20 different
[9:33] steps and make sure we negotiate from
[9:35] the starting positions and have, you
[9:37] know, different fallbacks included.
[9:39] >> Do you have a specific example of
[9:40] something that was impossible a couple
[9:43] years ago for a lawyer? Like literally,
[9:44] you couldn't do it and now you can do
[9:45] it.
[9:46] >> Yeah, I mean I think well there's a lot
[9:48] of it, right? The early ML models were
[9:51] really bad at legal language and what
[9:53] they were really bad at was when the
[9:55] language looked different in across
[9:58] documents, right? You could train a
[9:59] system to find let's say a change of
[10:01] control clause if it looked the same way
[10:04] across all the documents. Yeah.
[10:05] >> But it was really frankly bad at
[10:09] >> finding the meaning of a change of
[10:11] control if the class didn't look that
[10:13] way.
[10:13] >> Mhm.
[10:14] >> And so what the LLMs have allowed us to
[10:15] do is to just take tasks where
[10:17] especially on like large contracting and
[10:19] large document extraction. So how do we
[10:21] pull the insights from this? Another one
[10:23] is just you know redlinining. So
[10:25] redlinining files within word against a
[10:27] president or playbook completely
[10:29] impossible. Or take deep research across
[10:31] you know hundreds or thousands of
[10:33] judgments where you need to conform not
[10:35] only the judgments but also pull in
[10:37] things like legislation and regulation
[10:39] all into the same place that since the
[10:41] cost of intelligence is going down it
[10:43] also increases the amount of queries we
[10:45] can do. Right? So, one pretty cool thing
[10:47] is, you know, embedding making one
[10:49] search against your own documents and
[10:51] files. Yeah. Making another one on the
[10:52] web and making another one against um
[10:55] court cases and judgments and and
[10:57] legislation and then combining all of it
[10:59] to create effectively like a memo that
[11:02] >> maybe they they couldn't afford to do in
[11:03] the past. They just like just didn't do
[11:05] it.
[11:05] >> No. And similarly with with due
[11:07] diligence when if you go way back, it
[11:10] used to be a physical data room. That's
[11:12] why it's called a room,
[11:13] >> right? You used to go into the room, you
[11:15] had all the documents and all the
[11:17] contracts and then you'd sit down and
[11:18] read through all of them. Yeah.
[11:19] >> And you had to mark them with a pen. So
[11:21] making and doing a due diligence on a
[11:23] company was really expensive. And now
[11:25] it's becoming almost a commodity where
[11:28] you're expected to do it, but
[11:30] >> clients are also not really that excited
[11:33] to pay for very simple contract review
[11:36] when they know that AI can do, you know,
[11:39] 99% of it.
[11:40] >> Wow. Yeah.
[11:41] >> So, in the time that I've been at, we
[11:43] have funded some legal software
[11:45] companies, but the hardest challenge for
[11:48] all of them was selling to law firms
[11:51] >> and selling to legal like most of them
[11:52] would end up selling to companies cuz
[11:54] law firms were just like not possible to
[11:56] sell to. That radically changed um just
[11:59] like two years ago.
[12:00] >> Yeah.
[12:01] >> Can you tell us sort of like what do you
[12:03] think changed and how do you do it when
[12:05] you go and sell to uh one of the major
[12:06] law firms in the world? So for everybody
[12:08] listening, this was also one of the
[12:10] questions that I remember you pushing
[12:12] really hard on during the interview.
[12:14] >> And I think we were quite contrarian to
[12:16] say, you know, no, it's different this
[12:18] time. Trust us.
[12:19] >> Y
[12:20] >> I'm glad we were right.
[12:22] >> I think the way that we approached the
[12:24] problem was always with this idea of we
[12:28] win if you win. So let's align our
[12:30] incentives with saying as a law firm,
[12:34] this technology is revolutionizing.
[12:37] you're you're going to need to adopt it
[12:38] in some sense, shape or form and we want
[12:41] to be that long-term partner
[12:42] >> and somehow they know that.
[12:43] >> Well, so what what happens is um a lot
[12:46] of legal work is low differentiation.
[12:49] You know, if you're doing a DD from, you
[12:51] know, law firm X or law firm Y kind of
[12:53] getting the same deal
[12:54] >> and so when you have this perfect
[12:56] equilibrium of services and somebody
[12:59] disrupts that by taking a new approach,
[13:02] >> clients are quick to switch.
[13:04] >> Yeah. I mean clients are under price
[13:06] pressure. They want to be effective.
[13:08] Legal fees are very high. And so if this
[13:11] equilibrium breaks, you are almost
[13:13] forced to adopt it. And you you are
[13:16] incentivized.
[13:17] >> It's kind of the same as when lawyers
[13:18] adopted computers,
[13:19] >> right? If you're billing by the hour,
[13:21] you could say, well, let's have a person
[13:23] walk to the library, you know, find the
[13:25] right book, you know, find the right
[13:27] cases or the right president and use
[13:29] that for whatever work we do.
[13:31] >> Or you press C++ F,
[13:33] >> right? There's always this dilemma of
[13:35] you want to serve your client in the
[13:37] best way possible because that drives
[13:38] you more revenue over time. Yeah. And
[13:40] for a lot of a lot of the firms that we
[13:43] work with their you know brand
[13:46] reputation trust as always putting the
[13:48] client first is what matters the most.
[13:51] And so a lot of the firms also want to
[13:54] be uh leaders here.
[13:55] >> Yeah. You know, some of them want to be
[13:57] fast second movers, but many want to be
[13:59] first movers because they're
[14:01] understanding if you have this perfect
[14:03] equilibrium and you take a simple type
[14:05] of work that gets disrupted, you should
[14:08] get more market share by moving down
[14:11] quicker.
[14:12] >> Mhm.
[14:13] >> But then it's not a race to the bottom,
[14:14] right?
[14:15] >> It's a question of okay, if we take
[14:17] >> every country has a ranking of law firms
[14:18] basically,
[14:19] >> right? And and it's also not a race to
[14:20] the bottom in terms of pricing because
[14:22] if you pull down let's say the cost of a
[14:24] due diligence, you free up more time to
[14:27] spend with a board on advising them on,
[14:30] you know, a really complex merger or a
[14:32] really complex acquisition. And so what
[14:34] typically ends up happening is you're
[14:35] under time pressure. You could do more
[14:37] work, but you just have all this stuff
[14:40] that needs to get done. And that's what
[14:42] AI is really good at. But it's also
[14:44] serving lawyers in very creative ways. I
[14:47] mean, we've had use cases where, you
[14:49] know, we get a call from somebody and
[14:50] they say, "I played a role role playing
[14:52] game with Lora, you know, trying to win
[14:55] this argument and I'm asking it to act
[14:58] as the other party, right?" Wow.
[15:00] >> There was this amazing uh situation that
[15:03] one of the Spanish um partners at firm
[15:06] called Perorka had where he went into
[15:08] court. M
[15:09] >> he had put all the evidence and all the
[15:11] documents from the opposing party in
[15:13] Lora and he was actively querying it
[15:16] during the hearing and during you know
[15:18] at the time when the other attorney was
[15:20] speaking because then he could
[15:21] immediately interrupt if he found
[15:23] something that was uh that was wrong.
[15:25] >> Wow.
[15:25] >> And he phrased it very nicely. He said
[15:28] when when he goes into the battlefield
[15:30] having Legora is like having another
[15:32] piece of armor. And I thought that was
[15:34] that was very poetically.
[15:35] >> Could you use Legora to do negotiation
[15:37] on your behalf? Yeah. So the way that we
[15:40] built that is I think the LLMs by
[15:42] themselves are not good enough for that
[15:43] yet and we can talk about that but it's
[15:46] it's interesting to to build these
[15:48] products knowing that the models will
[15:50] get better. Yeah.
[15:51] >> And where do you stop?
[15:52] >> Yeah.
[15:52] >> Right. On every feature but so so that
[15:54] feature in the Gore is called playbooks.
[15:56] >> A playbook is essentially a collection
[15:59] of rules where you either approve or
[16:01] disapprove something. So you might say
[16:04] for the way that you would sign NDAs
[16:06] here at YC, you always want the
[16:08] definition within a confidentiality
[16:10] agreement to look a certain way. So you
[16:12] provide the rule, you provide some
[16:13] example language and then you say, "All
[16:15] right, if the opposing party will not
[16:17] accept this definition, we have some
[16:19] fallbacks." So fallback one and fall
[16:21] back two. And you just open a document
[16:23] in Agora, you open the playbook, and you
[16:25] press play. And it goes through every
[16:28] rule and runs it against the contract
[16:30] and it marks it up.
[16:31] >> Yeah. So if it does not conform with
[16:34] your playbook, it gives you the
[16:35] suggested language so that it will and
[16:38] the really cool thing about this is it
[16:39] scales outside of just legal
[16:42] departments. So um at Lora every sales
[16:46] rep is using Lora to negotiate NDAs
[16:49] before sending it to our legal team. And
[16:52] we just started working with this very
[16:53] large bank in the Nordics and it's very
[16:55] quickly moved from, you know, the legal
[16:57] team to compliance to risk
[17:00] >> and now to sales.
[17:01] >> Wow.
[17:02] >> Because everybody can leverage the
[17:04] system. And the cool thing about it is
[17:05] it's not only faster and more accurate,
[17:07] but you agree on a standard
[17:10] >> because the legal team then creates the
[17:11] playbook and that becomes the standard
[17:13] that everybody uses. So it actually
[17:14] increases quality and consistency over
[17:17] time.
[17:17] >> YC's next batch is now taking
[17:20] applications. Got a startup in you?
[17:22] Apply at y combinator.com/apply.
[17:25] It's never too early and filling out the
[17:27] app will level up your idea. Okay, back
[17:30] to the video. None of you guys when you
[17:32] started were lawyers.
[17:34] >> Oh,
[17:34] >> so you still are building one of the
[17:36] largest or fastest growing legal AI
[17:38] company in the world. How do you do
[17:39] that?
[17:40] >> I think at this point I've become a
[17:41] hobby lawyer. Uh but how we approached
[17:44] it was being incredibly humble. Humble
[17:47] for the fact that we did not know the
[17:49] industry. We were quick to create
[17:51] relationships with our early partners
[17:54] where feedback was, you know, happening
[17:56] daily. Yeah.
[17:57] >> And I think that's been one of our
[17:59] strengths as a company to say, we don't
[18:02] know exactly where the future's going,
[18:04] but neither do you. So, let's work
[18:06] together to make sure that we're both
[18:08] winners in, you know, whatever happens.
[18:10] And I think now we of course have the
[18:12] privilege of having hired a ton of
[18:14] lawyers into the team that work directly
[18:15] with the product teams and directly with
[18:17] the customers. Especially in an industry
[18:19] that is now going through such big
[18:21] change. It was useful to come in with
[18:24] more naivveness if you will saying
[18:28] why does it work this way? You know it
[18:30] could work this way instead.
[18:31] >> Let's say you're a founder watching this
[18:33] right now. You're like I want to build
[18:34] AI software for logistics or for
[18:36] insurance or finance. Is your advice
[18:38] basically you don't need any expertise?
[18:40] How do you how do you how would you
[18:41] >> how do you learn about the things you
[18:42] need to learn though?
[18:43] >> I think my advice is, you know, learn
[18:44] about them, right? Like we we went into
[18:47] this and the first thing I did was I
[18:49] interviewed 100 lawyers. I had this good
[18:51] hack on LinkedIn. I I texted them asking
[18:54] if we could have lunch and I would pay
[18:55] their hourly rate and I I could def you
[18:58] know definitely not afford it and none
[19:01] of them would, you know, impose that.
[19:02] They would just say, "Oh, that's
[19:04] amazing. Like I'll have the lunch with
[19:05] you anyways." One of the attributes that
[19:08] have been very helpful in in my career
[19:10] has been that I'm I'm I'm somebody
[19:13] people want to help.
[19:15] >> Um I think that's a very underrated
[19:18] >> skill. I think there there are things
[19:19] you can do to be more like that. Um you
[19:22] can be a bit uh fearless in in your
[19:26] approach to people and you can also be
[19:27] very veryful and grateful and
[19:30] appreciative of the work that other
[19:32] people help you with. If we hadn't done
[19:34] that, we would not be where we are
[19:36] today.
[19:37] >> And then how do you conduct a lunch with
[19:38] a lawyer when you're starting a startup?
[19:40] You know not much about law.
[19:42] >> So you'd sit down like this. Uh you'd go
[19:44] to somewhere decently nice because again
[19:46] they make a lot of money. And it took me
[19:48] some time to even understand that the
[19:50] way that departments work are
[19:52] fundamentally different. Like a
[19:53] transactional lawyer works nothing the
[19:56] way a lawyer within the corporate
[19:57] department works. You just ask them a
[19:59] ton of questions. And I think also
[20:01] giving them something back. So, you
[20:04] know, I'd reach out, they see my, you
[20:06] know, tech background and you try to be,
[20:09] you know, give them nuggets of, oh,
[20:12] that's really cool. Have what do you
[20:13] think about this like you give them
[20:15] ideas, you make them engaged in wanting
[20:18] to give you advice and Yeah.
[20:21] >> And people generally feel good giving
[20:22] giving founders advice of course like
[20:24] it's like something that
[20:25] >> you should take advantage of.
[20:27] >> Yeah. and something that I'm you know
[20:28] really happy to do now from the position
[20:30] where we're at.
[20:31] >> There are some large companies in in
[20:33] legal technology. Um are you going up
[20:35] against all of them or what how do you
[20:37] think about the existing market of legal
[20:38] tech?
[20:38] >> Right. So there's been a lot of sort of
[20:41] large M&A machines and incumbents in
[20:43] this space for a long time. They're not
[20:46] very popular with the end users.
[20:49] >> Um I think they have very kind of
[20:52] far faring roots. um there's some
[20:55] advantages and you know data modes and
[20:58] so on that that come into play but
[21:00] effectively what AI has done is really
[21:02] changed the game in terms of how quickly
[21:04] you can ship something and it's created
[21:06] a new category so a lot of again these
[21:09] existing point solutions were in maybe
[21:12] suites of of these M&A machines and now
[21:15] a lot of it is becoming irrelevant very
[21:18] quickly and the cost of building
[21:20] software is also going down very very
[21:22] rapidly So our ability to out ship or
[21:26] you know uh outd deliver these teams of
[21:29] you know thousands of engineers with
[21:31] just 30
[21:33] >> is insane
[21:34] >> and so
[21:35] >> we have instead
[21:38] managed to build a company with I think
[21:40] at the at the time of recording it's
[21:42] about 100 where like our velocity is way
[21:45] higher than companies you know 100 times
[21:48] our size. I think that's interesting in
[21:50] and of itself in terms of how we built
[21:51] the company over the last year because
[21:53] when we came out of YC we were roughly
[21:55] 10 people and now we're 100 and that
[21:57] means we've onboarded on average like
[21:59] two people a week and hiring correctly
[22:02] it's really hard like it's a skill you
[22:04] need to learn
[22:05] >> and hiring for velocity hiring for you
[22:08] know entrepreneurship and ownership of
[22:10] different products and things but also
[22:12] scale because the company is growing
[22:14] exponentially so you need your your
[22:16] teammates to scale exponentially as
[22:18] well. If people scale linearly, at some
[22:21] point it's a really large delta and then
[22:23] you know things aren't working out
[22:24] anymore.
[22:25] >> Do these big companies have lock in like
[22:27] the big legal tech companies?
[22:29] >> So these big companies have a couple of
[22:30] advantages but I think the the
[22:33] disadvantages outweigh uh the advantages
[22:36] almost 10 to1. There were very large
[22:39] data advantages and you know being like
[22:43] an incumbent where you lock in a large
[22:44] contract.
[22:45] >> Yeah. But I think the buyers have also
[22:48] changed aptitude here. So we're not
[22:51] seeing anybody want to lock in a
[22:52] five-year contract,
[22:53] >> right?
[22:53] >> Because the world is moving so fast.
[22:56] >> Um so we instead see them, you know,
[22:58] doing one-year contract.
[23:00] >> It sounds like a good motivation for
[23:01] companies moving faster.
[23:02] >> It is. Yes. And and but even law firms,
[23:04] right? I mean, they don't want to be
[23:06] locked in with a vendor. So they're
[23:07] doing one or two year contracts. And you
[23:10] know, as we see them now coming up in a
[23:13] lot of places, they're also looking
[23:14] outside of their existing alternatives.
[23:16] So you might have made a bet back in
[23:18] 2023 or 2024 when it was experimentation
[23:22] days, but now you're looking at what are
[23:23] we going to deploy, you know, more long
[23:26] term and there what I'm seeing is yes,
[23:29] people look at the technology, but even
[23:31] more so they're they're zooming out and
[23:33] they're looking at your rate of change.
[23:34] >> They want to work with the partner
[23:36] that's going to get them from point A to
[23:37] point B. And they can be different
[23:39] things. It might be we want to be AI
[23:41] first and drive our top line or we want
[23:44] to drive profitability and you know
[23:46] streamline our operations. It can be you
[23:48] know very different motivations.
[23:49] >> Right.
[23:49] >> How does your tech stack look like
[23:51] what's under the hood
[23:51] >> internally? Yeah.
[23:52] >> Yeah. So building our infrastructure I
[23:54] think from the beginning it was pretty
[23:55] clear that we wanted to be on Azure just
[23:57] because it was the same that our
[23:58] customers were were on and in the
[24:01] beginning I think OpenAI and and GPT was
[24:04] really the only model that you could
[24:05] serve via Azure. Now we have much more
[24:08] um you know options available to us. So
[24:10] we we use AWS and claude and Gemini and
[24:12] GPT and Mistrol kind of interchangeably.
[24:15] The biggest thing there has been how do
[24:17] we build everything in such a way where
[24:19] we can hot swap the models whenever we
[24:22] want and also build it in such a way
[24:25] that the models become better everything
[24:27] improves. And now we've also looked into
[24:29] classification models where you know if
[24:31] you do a simple query will serve you a
[24:33] simple model. If you do a complex query
[24:35] we'll serve you a complex model and
[24:37] that's just because that's just you know
[24:39] to keep the margins down but also you
[24:41] know sometimes you don't need a bazooka
[24:43] when you just need a you know water gun.
[24:46] >> So who is the buyer? Uh my understanding
[24:49] is that law firms have but maybe you
[24:51] could explain to me like there's a bunch
[24:52] of partners and there's other people
[24:53] there too right. How is a law firm or a
[24:56] legal team at a company generally
[24:58] constructed and who are there and who
[24:59] buys it and who uses software?
[25:01] >> It changes a bit depending on size.
[25:03] >> Uh so if you start with the with the
[25:05] biggest firms of course you have the
[25:06] partner group that kind of runs things
[25:08] but you very often have an innovation
[25:10] department which sometimes have more or
[25:12] less influence. Um if it's a very strong
[25:15] innovation department, they make their
[25:16] own choices. They procure software and
[25:18] they're responsible for the entire
[25:20] innovation agenda. I've frankly got the
[25:22] most energy out of working with the
[25:24] innovation folks who are really smart
[25:28] about these things. Uh because there's a
[25:29] lot of people that just want to kind of
[25:31] check the AI box and then others who
[25:33] really want to push things forward. And
[25:34] the interesting dilemma there is, you
[25:36] know, they're basically driving
[25:38] efficiency across the across the stack
[25:40] or across the firm, but they're not the
[25:42] users themselves, right? However, you
[25:45] might often have innovation
[25:46] practitioners that work in the M&A group
[25:49] or the disputes group or arbitration and
[25:52] then they will work with those teams to
[25:54] drive an upskill. So they will have a
[25:56] very kind like process-minded way of
[25:58] working and then they might use Lora to
[26:01] build use cases for the end users
[26:04] because when you work in a big law firm
[26:06] you need to hit your building targets.
[26:08] Yeah,
[26:08] >> they work a lot. Like we grind as
[26:10] startup folks, but
[26:12] >> lawyers
[26:12] >> lawyers grind as well. And if you know
[26:15] that there's a way to solve something
[26:16] and it's going to take 6 hours for you
[26:18] to do that
[26:19] >> and you know a way how to do it in 6
[26:21] hours, you might not take the chance of
[26:24] exploring a way how you could
[26:26] potentially solve it quicker or you know
[26:28] with a with a with a higher quality.
[26:30] You'll just conform to the way you're
[26:31] used to working.
[26:32] >> Yeah. So innovation teams have a huge um
[26:36] opportunity and frankly you know mission
[26:39] to drive that across the firm and if you
[26:41] go down a bit so you have sort of
[26:43] mid-size firms more often than not you
[26:45] might not have an innovation department
[26:46] and so it's the partners who are making
[26:48] the move or or the decision and
[26:51] >> what I found is
[26:53] >> it's hard to get the entire partnership
[26:56] to buy in. go deeper on this point
[26:58] because I know a lot of founders is
[26:59] asking me how do I sell to like a
[27:01] financial firm or law firm or something
[27:03] like that and it seems like this is the
[27:05] the tricky part is like you have to
[27:07] convince everybody.
[27:07] >> You have to convince everybody or you
[27:10] start smaller.
[27:11] >> Okay.
[27:11] >> You say let's work with this partner and
[27:13] their team and make them rock stars.
[27:15] >> Mhm.
[27:16] >> And then everybody else looks at them
[27:18] saying what's that guy doing?
[27:20] >> Right.
[27:20] >> That looks awesome. We also want in. And
[27:23] then you expand. But the key here is to
[27:25] sell sell sort of like not top down but
[27:27] sell to the senior people first.
[27:29] >> Right? So there's it's impossible to do
[27:31] a bottom up motion in our industry
[27:34] because you don't uh procure software
[27:38] individually. You take it through
[27:39] procurement and you take it through it.
[27:41] >> Yeah.
[27:41] >> And there's a lot of security checks.
[27:43] There's a lot of uh data privacy checks
[27:46] that you need to go through in order to
[27:48] actually you know serve client data in
[27:50] your systems.
[27:51] >> You were 23 when you co-ounded Lora.
[27:53] Yeah. Um,
[27:54] >> by then you've already done a lot. You
[27:56] had some stints at other YC companies
[27:57] like multiple different ones.
[27:58] >> Yeah.
[27:59] >> What was your background before you
[28:00] started this company?
[28:01] >> When I was 18 and it was time to apply
[28:04] to college, um, I actually had two
[28:06] options. I was either going to go down
[28:08] the route of becoming a professional
[28:10] Dota Dota 2 player or go to college.
[28:12] >> I knew this
[28:13] >> and my thinking at the time was okay,
[28:16] what's the best case scenario in each of
[28:18] the outcomes? So best case scenario in
[28:20] Dota would be to win the international
[28:22] the biggest tournament in the world you
[28:24] make $10 million that would be amazing.
[28:28] Uh but then I was thinking what happens
[28:30] then
[28:31] >> you know it kind of feels like then life
[28:33] stops.
[28:33] >> Yeah.
[28:34] >> And the best case scenario with going to
[28:35] college was basically this what I'm
[28:37] doing now. So I decided to go to
[28:39] college. Um and when you apply to
[28:42] college in Sweden um you go to one
[28:44] school to do one program. So, the
[28:46] engineering university is completely
[28:47] separate from the business university,
[28:49] which I think is really weird. Like, we
[28:51] don't mix at all, which is bad. But
[28:53] there was a hack so that you could you
[28:55] could make an an admission to one of the
[28:57] schools and then kind of pull the
[29:00] admission to make another one
[29:02] >> or pull your application to make another
[29:03] one and then call them and say that you
[29:06] messed it up and you wanted to get, you
[29:07] know, reapplied. So, I I ended up uh
[29:10] making it so that I could go to both
[29:12] universities in parallel. It was a
[29:14] really good timing during COVID to do
[29:15] that because that means when you have
[29:17] two lectures at the same time, you can
[29:19] just have two laptops.
[29:21] >> Record one. Yeah.
[29:21] >> Yeah. And there were multiple times
[29:23] where I had like exams at the same time
[29:26] with both universities and you would you
[29:28] kind of sit with one camera over here
[29:30] and one camera over here pretending that
[29:32] you were just doing one of the exams.
[29:33] And so like one or two years into it, I
[29:35] was working as a programmer. I was
[29:37] building statistical models for esports
[29:40] betting and that was really fun. But I
[29:43] think I I also wanted to kind of see
[29:45] what the business side looked like. So I
[29:47] had the the the privilege of working at
[29:50] a company called Norhen. It's like Y but
[29:52] for impact and it's based in Stockholm.
[29:54] And I think I got um a lot of exposure
[29:57] to other entrepreneurs. And
[29:59] >> what struck me then was one a few of
[30:01] them were not super ambitious to build
[30:04] companies that we're doing now, but they
[30:06] sort of had this like fiveyear plan to
[30:08] conquer Nordics. Yeah. So I think
[30:10] immediately like I had a different take
[30:11] on it and then did a short stint at
[30:16] McKenzie um and worked at BAMLO and just
[30:19] one week at Depict.
[30:20] >> Depict was one of those companies uh is
[30:23] is one of those companies that was an
[30:24] incredible talent magnet. Yeah.
[30:26] >> Like some incredible people have come
[30:27] out of depict like an Lovable was one of
[30:29] the founders. Um but there's a bunch of
[30:30] others. You're starting the Gora even
[30:32] though you spend a week there. But is it
[30:33] it's like kind of cool how you have
[30:35] these magnets that that that spun off to
[30:37] a bunch of other cool companies. No,
[30:38] they're amazing and u you know we're all
[30:41] good friends in Stockholm. It's a small
[30:42] ecosystem and it's really fun to kind of
[30:46] cheer on each other as well.
[30:48] >> And YC ended in uh April uh last year.
[30:50] Can you walk us through sort of like the
[30:52] company growth and your personal
[30:53] development in this time like you were
[30:54] 10, now you're 100. Um what happened?
[30:56] >> We grew really fast and we were also
[30:58] feeling the
[31:00] >> the the drag.
[31:01] >> Yeah.
[31:02] >> You know like we we took the product to
[31:04] market and you know we would sell it in
[31:06] a demo. Mhm.
[31:08] >> And when law firms start to buy things
[31:11] after one demo,
[31:12] >> you're doing something right. And so the
[31:15] rationale was like, we should be doing
[31:17] more of this and we want to do it
[31:18] everywhere all at once. And this is also
[31:20] a space where it's kind of obvious that
[31:23] legal and LLM is a good fit. And so
[31:26] there were a lot of other companies in
[31:27] the industry. I like to say like there
[31:29] there were so many legal AI assistants
[31:31] and now it just feels like many of them
[31:32] have kind of fallen off and they're
[31:34] emerging a couple of winners. With that
[31:36] rationale, we wanted also to get
[31:37] American capital uh on the in the
[31:40] company because we wanted to be able to
[31:41] make the move from Stockholm to the US
[31:44] when the time was right. After we raised
[31:46] the money during our first board
[31:48] meeting, we sat down and I remembered
[31:50] the look on on some of our board members
[31:53] faces when I basically said, "We're not
[31:55] going to sell for the next four to five
[31:56] months." And the reason for that was
[32:00] when we got the chance to onboard a
[32:03] client, it took a lot of work. took a
[32:05] lot of work to get them to a level of
[32:07] understanding of what they could
[32:08] accomplish in the platform. And also the
[32:11] first experience of a of a legal
[32:13] professional logging in is the one
[32:15] chance you have. If you mess that up,
[32:17] they're not coming back.
[32:18] >> And we had a couple of of of situations
[32:20] where we'd onboarded a lot of people and
[32:22] we had done, you know, some misses and
[32:25] we didn't want to ruin that. So we
[32:29] worked really hard on reliability,
[32:30] scalability, got the system to a place
[32:33] where we could comfortably onboard a
[32:34] thousand lawyers a day. And once we had
[32:36] that, we kind of let it rip. And that's
[32:39] also when we really started to hire. So
[32:42] we were maybe 25 in the beginning of
[32:45] October. And just 6 months later, we're
[32:47] now 100.
[32:49] >> So what we did was we said, "Okay, we're
[32:52] now going to scale across every market
[32:53] in Europe and we're going to start
[32:55] scaling towards the US." and our initial
[32:57] conversations in the US some time
[32:59] because we were a small Swedish startup.
[33:02] Um so I made you know multiple trips
[33:04] back and forth to New York and now we
[33:07] open up hubs both in New York, London,
[33:09] Stockholm and also have people locally
[33:11] in Spain, France and Germany.
[33:13] >> So we've really gone at it and just said
[33:15] hey we want to do everything everywhere
[33:17] all at once and let's do it now.
[33:20] >> And for you personally and Sig like what
[33:22] was your experience in that? I think the
[33:25] biggest takeaway and learning is going
[33:28] from being an IC into delegating. Yeah.
[33:31] >> And that move, you know, you know how to
[33:35] do something, but you that's not going
[33:37] to scale. So, you need to teach somebody
[33:38] else to do it. And you need to hire
[33:40] people who are way better than you
[33:43] >> on a lot of different topics.
[33:45] >> So, one of the early sort of hires that
[33:47] we made were actually another YC founder
[33:49] and we've ended up Jake. Yeah. And we
[33:53] actually we've scaled the team with a
[33:54] lot of entrepreneurs. And that's not
[33:58] only like the skills we're looking for,
[33:59] but it's also like the way that we built
[34:01] the company because we're effectively
[34:03] running multiple companies within the
[34:05] company.
[34:05] >> It's sort of like a secret playbook that
[34:07] a lot of YC companies, some of the best
[34:08] ones, are all following is that the
[34:10] first people you want to hire all former
[34:11] founders. And it's kind of actually an
[34:13] advice I got from Paul Graham back in
[34:15] the days is that um sometimes you think
[34:17] you're a founder that I work in this
[34:18] company for 3 years didn't go well. Am I
[34:20] less attractive in the job market? Like
[34:22] if you're here or if you're in a startup
[34:24] center, you're actually more attractive
[34:26] in the job market because people
[34:27] actually want to work with people like
[34:28] you.
[34:29] >> Yeah. And we want to hire them. So um
[34:31] it's been amazing. And also the agency
[34:35] and the the attitude to problem solving.
[34:38] That's kind of what you're looking for.
[34:39] And then sometimes you need to hire for
[34:41] scale, right? Like now we have a
[34:43] significant sales team and you need
[34:45] somebody who's seen the 100, you know,
[34:48] 10 million to 500 million because that's
[34:50] the journey that we're on.
[34:51] >> And my learning from M&B, which probably
[34:52] I'm sure applies to you, is the culture
[34:54] in the beginning is the people that you
[34:55] hire,
[34:55] >> of course. And when we've now scaled the
[34:58] hubs, um, we always send a person from
[35:00] Stockholm with them. It's the best
[35:02] people from the Stockholm office that
[35:03] then travels and set up the new hubs.
[35:06] >> You seem like the kind of person who
[35:07] embodied the attributes, you can just do
[35:08] things. So can you tell me how that is
[35:11] reflected in your company?
[35:12] >> You can't just do things. And when we
[35:15] started building this company, we didn't
[35:17] know anything about law,
[35:18] >> right?
[35:18] >> Um I think that was pretty apparent in
[35:20] our first interview and we you know made
[35:23] the right moves from then from then to
[35:25] the second one where we showed that we
[35:27] could do it.
[35:28] >> You apply for two different batches.
[35:29] >> Yeah. The first one didn't go as well.
[35:30] And so about this attribute, it's
[35:32] something I look for in others as well.
[35:34] Um during a lot of the interviews I do I
[35:36] ask I often ask the question you know
[35:38] what have you done outside of your role
[35:40] for the company and here I'm looking for
[35:44] creativity ability to spot problems and
[35:47] solve them
[35:48] >> and to take responsibility for more
[35:50] things than just the stuff that you're
[35:51] doing. Right. Right. And I think in
[35:53] terms of starting companies and you know
[35:56] building the future because frankly we
[35:58] need to reimagine a lot of like the
[36:01] stuff that we're doing we don't want
[36:03] people who are bogged down by your boss
[36:06] telling you to do something right we
[36:08] have a very sort of flat organization
[36:12] where let's say our marketing team we
[36:15] want generalists who are using AI to do
[36:18] 10x more work than they could have done
[36:21] in the past And where you might have
[36:23] needed a 30 person marketing team, you
[36:25] now need five.
[36:27] >> And you want those five people then to
[36:29] be complete, you know, yes. And to go
[36:33] out, you know, above and beyond. And
[36:35] that that characteristic, I think, is
[36:37] increasingly important as well in an in
[36:39] an age where if you're really ambitious,
[36:42] you can get a lot of leverage out of
[36:44] tools.
[36:45] >> Absolutely. So, if we fast forward like
[36:47] five or 10 years, uh how does the
[36:49] day-to-day job of a lawyer look like?
[36:51] That's interesting. We think about that
[36:53] a lot, right? Um I I'm kind of viewing
[36:56] it as you're more and more entering a
[36:59] work space of reviewing work than
[37:02] actually doing it
[37:03] >> and you are managing the expectations
[37:05] from your clients and the expectations
[37:07] and the work from your AI agents, right?
[37:10] You're you're effectively instructing
[37:11] them. you're watching them go out and do
[37:13] work and you're making sure that
[37:15] everything they're doing is not only
[37:17] correct and sort of at your standard but
[37:19] you're also managing how that work gets
[37:21] delivered to the client because I think
[37:23] you know you you will always want
[37:25] somebody who knows their stuff.
[37:26] >> Yes.
[37:27] >> On this and there's a big reason for why
[37:29] we're working with lawyers and not with
[37:32] the people who might you know use the
[37:34] legal services because a lawyer is
[37:36] needed and and necessary to deliver the
[37:38] end product. But looking 5 10 years
[37:40] ahead in in these days is also
[37:42] >> it's hard.
[37:43] >> It's hard, right? Um if I knew where the
[37:45] AI models would be 10 years from now.
[37:46] >> Yeah. We're looking weeks ahead now
[37:47] right now.
[37:48] >> Yeah. It's and and that's funny just
[37:50] with our product road map. Um I tried to
[37:52] do them kind of like many quarters
[37:54] ahead.
[37:55] >> Yeah.
[37:56] >> Yeah. It's hard.
[37:57] >> It's really hard.
[37:58] >> Do you think uh that the large AI labs
[38:01] are going to try to attempt at doing
[38:03] law? Maybe not law specifically, but I I
[38:05] do feel like they're more and more
[38:07] becoming platform companies rather than
[38:09] model providers. I mean, Google is
[38:11] building Google Workspace with Gemini.
[38:14] Anthropic is running very hard on the
[38:16] MCP idea of building kind of a universal
[38:19] entry point into a lot of applications.
[38:21] >> I think the the expectations on
[38:23] companies like us are pretty clear. you
[38:26] know, whatever comes out of a model lab
[38:28] is kind of expected and then
[38:32] >> everything else we're adding on top is
[38:33] kind of like icing on the cake.
[38:34] >> How does it feel to product market fit?
[38:37] >> I think the feeling is best summarized
[38:38] by almost like this drag feeling or kind
[38:41] of infinite
[38:42] >> you're being pulled into the market,
[38:43] >> right? um it like it literally feels
[38:45] like we have infinite demand and I think
[38:47] that's it's coming from a point of the
[38:50] product is working and it's moved from
[38:53] being in this experimental AI bucket
[38:56] into we are relying on this for core
[39:00] work that we are delivering right now if
[39:03] something breaks you know immediately we
[39:06] get a phone call saying hey we can't do
[39:08] this like what's going on right and we
[39:10] fix it it's basically been this point of
[39:12] you start out. You hope that what you're
[39:15] doing is the right thing and you try to
[39:17] get early partners excited about what
[39:18] you're doing. And in the beginning, to
[39:20] be, you know, really frank, a lot of
[39:22] people got on with us because they
[39:23] wanted to be on the journey and they
[39:25] took a bet.
[39:25] >> Yeah.
[39:26] >> And I am so thankful and happy that they
[39:29] did that because now we've taken them
[39:31] from from point A to point B and we're
[39:34] continuously scaling from here.
[39:36] >> So we tell companies to move to San
[39:37] Francisco
[39:38] >> generally.
[39:39] >> Uh you decided to not take that advice.
[39:41] Can you just like tell us a bit about
[39:42] the thinking here and and maybe like if
[39:44] you have some pros and cons?
[39:46] >> Yeah.
[39:46] >> About not being here?
[39:47] >> Yeah. The reason why we stayed in
[39:49] Stockholm was um we needed a market to
[39:53] grow in. And if you go to the US, it's
[39:56] not only more competitive, but I think
[39:58] it kind of pushes you into becoming a
[40:01] more narrow company. You start building
[40:03] really horizontal and then you realize,
[40:05] wait a minute, we're really good at
[40:07] this. So you start to scale it in other
[40:09] markets and you quickly notice ah we're
[40:12] the best in Finland too and we're the
[40:14] best in Denmark and we're the best in
[40:15] Norway and then you scale to Spain,
[40:17] France and Germany, London and then the
[40:20] states and at that point we had always
[40:22] you know we had already done
[40:24] >> 15 new market entries. The algorithm or
[40:27] the the method was already kind of
[40:29] established. Of course, the US is a
[40:31] bigger undertaking, but we had also then
[40:34] grown from this small fish in a small
[40:37] pond to crocodile or a shark in in the
[40:40] bigger pond now.
[40:41] >> So, you you've raised $80 million like
[40:44] in midmay. You open an office in New
[40:46] York. Uh you launched with one of the
[40:48] most famous law firms here in the US.
[40:50] >> Um it seems like you're trying to
[40:51] position yourself as the category leader
[40:53] of AI law in the world.
[40:54] >> Yeah, I mean 100% and I think in many
[40:56] aspects we're already there. It's for me
[41:00] more of a question around ambition and
[41:02] what's next. It's very easy to say, hey,
[41:05] we see this problem. Let's go solve it.
[41:07] And then you get satisfied.
[41:09] >> But it feels to me like every time we
[41:11] solve a problem, a new one emerges. And
[41:14] we're finding that as we go deeper and
[41:16] deeper and deeper in the entire legal
[41:19] software stack, we're also seeing that
[41:22] the line between software and service is
[41:27] blurring. AI is continuously developing
[41:30] super super quickly and that means we
[41:32] need to do the same. And so in my mind,
[41:35] the category leader in the space does
[41:38] not only build software, they serve as
[41:40] the strategic partner to these large
[41:43] firms and they make them win in this
[41:45] transition because it's a very large
[41:48] transition. And that's also why we've
[41:51] basically scaled headcount as as quickly
[41:53] as we've could whilst maintaining kind
[41:56] of culture, urgency, and velocity. So, a
[41:59] lot of founders that I I meet are asking
[42:01] me questions about how you build a
[42:02] vertical AI company that seems like the
[42:03] kind of companies people are building
[42:04] now. Do you have any general advice you
[42:06] want to give to those founders who are
[42:07] just starting out?
[42:08] >> The first kind of obvious tip is don't
[42:09] get locked in with a provider and don't
[42:12] compete with the AI labs.
[42:14] >> The AI labs ship, right? And so does
[42:17] companies like Perplexity and and
[42:19] others. And so, I think you want to be
[42:20] really clear and honest to yourself
[42:24] where you're adding value and where
[42:26] you're adding long-term moat. And this
[42:28] is something that we've thought a lot
[42:29] about at Leguire, like how do we build
[42:30] things as boats so that when the tide
[42:33] rises, just everything gets better.
[42:35] >> If you're just starting out, you got to
[42:37] realize that you do not have the
[42:38] capacity to outperform any of those
[42:40] companies.
[42:41] >> You kind have to find a nar a narrow
[42:43] category to do it where you know the
[42:45] models won't get to or
[42:46] >> either that or finding out a way to
[42:48] leverage the models very creatively. I
[42:51] mean in in a way that others haven't
[42:52] done it. I think take AI scribing is a
[42:55] good one. Like typical AI scribing is
[42:58] hard to do
[42:59] >> and you need to embed a lot of like
[43:00] custom prompts and ways to get it right
[43:04] so that it uses the right medical
[43:05] language
[43:06] >> which is very similar to law. Like you
[43:08] needed to write clauses in a way that a
[43:10] lawyer would write a clause,
[43:12] >> not just what the model spits out as the
[43:14] most probable answer.
[43:15] >> If I'm watching this video and I'm like
[43:17] I'm thinking about applying for a job at
[43:18] Agora.
[43:19] >> Yeah.
[43:19] >> Uh tell me about what I should expect
[43:21] either from the application process or
[43:23] from working there. The things that we
[43:25] look for are ambition and the
[43:28] willingness to say we got this huge
[43:30] problem. There's this huge mountain. How
[43:32] do we climb it and we're also very
[43:35] upfront with candidates that this is not
[43:37] a 9 to5 and we're not the traditional
[43:40] Swedish working environment? We have the
[43:42] good stuff. We have the Fica, but uh we
[43:45] we have a lot more hunger and you know,
[43:49] frankly, a lot higher expectations and
[43:53] we we want that not only for ourselves
[43:55] but for each other because we want to
[43:57] grow as people and we want to grow as
[43:59] entrepreneurs and as a company as
[44:01] leaders and I think there just looking
[44:04] at like our our application process the
[44:07] biggest thing we do is a lot of cases
[44:09] right if you want to come in and work in
[44:12] our go to market team, you need to come
[44:13] and pitch us our product.
[44:15] >> Yeah.
[44:15] >> And you need to do a really strong
[44:17] pitch. And you know, if you take the
[44:19] engineering team, we basically ask you
[44:21] to build a P of Legora
[44:24] >> and you know, we want you to work with
[44:27] AI generated code, but we also want you
[44:29] to be able to explain it. Yeah. Right.
[44:30] And to design systems that scale. And I
[44:34] think
[44:35] >> Stockholm is a small ecosystem. And so
[44:37] it's also quite easy to make references
[44:40] and see who's actually good and who's
[44:41] who's been in a company and made them a
[44:44] success. You know, not only was there
[44:47] the right time exactly and another
[44:49] really big piece is we're hiring all
[44:51] over Europe. So um we've had people move
[44:54] from Madrid, from Amsterdam, from
[44:56] Germany, from Paris all the way to
[44:59] Stockholm. uh we tend to not onboard
[45:01] them in November when it gets nasty, but
[45:03] I feel like we've started to build this
[45:05] sort of AI hub together with many other
[45:08] companies that is not only like super
[45:10] fun, but also, you know, great companies
[45:13] come out of it.
[45:13] >> Thank you so much for coming back to IC.
[45:15] >> Thanks, Gustau.
[45:20] [Music]