Blue Origin New Glenn Rocket Explodes During Florida Test

New Glenn Explodes, Enterprise AI Enters ROI Era, The Dinosaur Fossil Boom | Diet TBPN — TBPN

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Corporate America begins rationing AI model usage as surging enterprise token costs force executives to demand measurable return on investment.

AI-assisted summary of New Glenn Explodes, Enterprise AI Enters ROI Era, The Dinosaur Fossil Boom | Diet TBPN — original source. Check the original for full context.

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## Background This content was published on YouTube by the channel TBPN on May 30, 2026. According to the page description, it is an episode of Diet TBPN—a daily recap delivering the best moments from TBPN, a live tech talk show hosted by John Coogan and Jordi Hays covering major technology, market, and business stories.

## TL;DR The episode opens with coverage of a catastrophic static fire test explosion of Blue Origin's New Glenn rocket at Launch Complex 36, discussing the extensive pad damage, financial implications, and industry reactions. It then transitions into enterprise AI adoption, highlighting Anthropic's recent valuation, soaring token costs, and corporate efforts to track AI return on investment. Additionally, the hosts explore the booming market for prehistoric fossils, discuss volatile market signals and stock surges, and react to viral internet memes and guerrilla startup pitches.

## Atmosphere & style The broadcast carries a fast-paced, irreverent, and banter-filled energy typical of modern tech commentary. The hosts navigate seamlessly between severe industry setbacks—like rocket explosions and corporate budget strains—and humorous internet culture, maintaining a relaxed, conversational style. Listening to the show feels like tuning into a witty, high-energy discussion among Silicon Valley insiders who balance genuine market analysis with dark humor and lighthearted side banter.

## Key takeaways - [00:00](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=0s) Blue Origin's New Glenn rocket suffered a catastrophic explosion at Launch Complex 36 during a static fire test ahead of its planned NG-4 mission. - [00:00](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=0s) Despite the severe fireball and destruction at the launch site, no injuries were reported, and Blue Origin pledged to rebuild and continue tests. - [04:13](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=253s) The explosion inflicted extensive structural damage on Launch Complex 36, requiring exhaustive re-inspection and re-engineering before flights can resume. - [06:38](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=398s) Enterprise AI adoption has surged rapidly, with Anthropic reaching $47 billion in ARR and closing a $65 billion Series H round at a $965 billion valuation. - [06:38](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=398s) Widespread enterprise LLM deployment has triggered financial strain due to low-leverage token consumption, such as internal token-maxing leaderboards and trivial automated tasks. - [15:10](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=910s) Major corporations including Uber, Meta, Microsoft, Salesforce, DoorDash, and Match Group are instituting strict auditing and controls to measure AI ROI and curb runaway token expenses. - [06:38](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=398s) Long-term AI compute costs remain fundamentally deflationary due to hardware depreciation, new power generation, and model distillation techniques. - [17:34](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=1054s) High-end dinosaur fossil collecting is booming among ultra-wealthy buyers, exemplified by Sotheby's auctioning a T-Rex named Gus ($20M-$30M estimate) and Ken Griffin purchasing a Stegosaurus named Apex for $44.6 million. - [20:16](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=1216s) Equities and AI-exposed tech stocks are experiencing massive volatility and surges, leading market observers to debate whether extreme valuations and public founder antics signal macro market tops. - [21:38](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=1298s) A popular discussion on internet culture and legal humor covered viral memes alongside a hypothetical r/CFA scenario regarding insider trading laws during an executive emergency. - [23:50](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=1430s) Startup founders are resorting to novel guerrilla marketing tactics, such as gifting physical basketballs printed with investment QR codes to tech commentators.

## Detailed walkthrough Here is a detailed walkthrough of the transcript part provided:

[00:00](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=0s) Blue Origin's New Glenn Explosive Test Failure

A dramatic video released over the last 24 hours shows a catastrophic explosion at Blue Origin's Launch Complex 36 (LC-36) during a static fire attempt for the New Glenn rocket ahead of its planned NG-4 mission. The hosts describe the footage as looking like a nuclear blast or a cinematic scene straight out of Christopher Nolan's *Oppenheimer*. Everyday Astronaut publicly reacted with shock, mourning the major setback to space exploration progress. Industry insider Brad Gerstner had recently discussed the launch business economics on CNBC, pointing out that launch capabilities alone—without accompanying massive ventures like Starlink or growing AI businesses—are difficult to sustain financially. This failure is particularly painful given that SpaceX is actively raising tens of billions of dollars to scale its frequent, reliable launch cadence, while Blue Origin actually predates SpaceX history-wise yet faces continual delays.

Remarkably, despite the massive fireball and apocalyptic visual, no one was injured during the incident. Jeff Bezos posted a message on social media acknowledging the "very rough day," promising that Blue Origin will rebuild whatever is necessary and return to flying because "it's worth it." Elon Musk offered words of support, tweeting "Most unfortunate. Rockets are hard." The host emphasizes that even for SpaceX maximalists, having a secondary heavy-lift capability in the United States is vital for national space leadership, especially considering New Glenn previously achieved orbit and successfully returned.

- **Test Context:** This static fire was in preparation for New Glenn's fourth test flight (NG-4). - **Previous Mission Misstep:** During its third test flight, New Glenn successfully launched but deployed an AST SpaceMobile (ASTS) satellite into the wrong orbit. - **Market Reaction:** Shares of AST SpaceMobile dropped **16%** on the day following the explosion. - **Flight Track Record:** New Glenn has achieved only **1** successful flight out of **3** attempts. - **Historical Comparison:** Elon Musk suffered **3** consecutive failures with Falcon 1 from 2006 to 2008 before achieving a successful orbital launch.

---

[04:13](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=253s) Aftermath, Viral Reactions, and Pad Damage

Footage of the event captured from various angles quickly went viral online across platforms like X and Truthful. Viewers shared vertical video depicting a massive mushroom cloud rising over Cape Canaveral, prompting dark humor and viral pop-culture comparisons online. Some social media users joked about abandoning their personal carbon footprint efforts in light of such a massive fire, while others drew direct comparisons to the fictional Roman Roy rocket explosion on the HBO show *Succession*. The hosts joked about the "nominative determinism" of Blue Origin—punning on "blue" meaning feeling sad or depressed after a bad start.

Open-Source Intelligence (OSINT) accounts, including OSINT Defender, posted daylight images showcasing extensive structural damage to Launch Complex 36 at Cape Canaveral Space Force Station in Florida. The blast caused severe damage to New Glenn's only functional launch pad. While initial rumors feared a total cratering of the facility, morning footage revealed that nearby infrastructure remains standing. However, every single bolt, nut, and structural beam on the tower will require painstaking re-inspection and re-engineering for corrosion and stress before flights can resume.

- The explosion represents one of the largest static fire failures seen at Cape Canaveral in recent years, comparable to past pad explosions during Starbase tests in Boca Chica.

---

[06:38](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=398s) Enterprise AI, Token Maxing, and the ROI Era

The discussion shifts to the fast takeoff of enterprise AI adoption and the mounting questions surrounding return on investment (ROI). Anthropic recently crossed **$47 billion** in Annual Recurring Revenue (ARR) and closed a massive Series H funding round of **$65 billion** at a **$965 billion** post-money valuation. While tools like Claude Code and small "vibe coding" applications went viral among early adopters in late 2025, Q2 2026 has marked widespread, enterprise-wide deployments across Fortune 500 companies. However, this rapid adoption has created internal financial strain.

Companies have reported issues with "token maxing dashboards"—internal leaderboards where employees burn tokens on low-leverage tasks or leave AI models running overnight simply to climb company rankings. Highly visible tech corporations like Meta and Uber have faced internal debate over blowing through AI budgets. An Uber executive noted that while they quickly depleted their initial token budget set in 2025, the dramatic jump in model capabilities and costs required re-evaluating bottom-line impact rather than simply cutting off access. Axios reported that Amazon Web Services (AWS) consumed roughly **$500 million** ($0.5 billion) in tokens within a single month, triggering high-level executive conversations among CTOs and CFOs.

- **The Bull Case for AI Costs:** AI compute and hardware are naturally deflationary. Even if a company spends half a billion dollars a month on tokens today, hardware depreciation, new power generation, and model distillation mean the same workload will likely cost a fraction (perhaps 10% to 50%) next year. - **Trivial Use Cases:** Employees are frequently seen using expensive, frontier LLM calls for trivial tasks, such as generating weather reports or running AI agents to sort iOS contact lists by "recently added"—a simple UI feature Apple lacks, which could otherwise be solved by a $2 dedicated app. - **Economic Principles at Play:** The hosts cite **Jevons paradox** (as a resource becomes more efficient, consumption increases rather than decreases) and **Goodhart's law** (when a measure becomes a target, it ceases to be a good measure), jokingly combining them into "Coogan's Paradox."

> "Fear not the man who has vibe coded 50 apps. I fear the man who has vibe coded the same app 50 times."

[15:10](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=910s) Enterprise AI Enters the ROI Era as Token Costs Soar

The conversation kicks off with a blunt assessment of enterprise AI spending: it is time to "stack rank the tokens," cutting unnecessary expenditures while retaining high-value use cases. The hosts highlight a stark contrast in the current ecosystem. On one end, "vibe-coded" projects rack up staggering token bills while delivering negligible value; on the other, resourceful builders achieve impressive products using basic $200-a-month subscriptions by treating AI like a "scalpel not a hammer." This shift in mindset reflects a broader industry trend where corporate America is beginning to ration AI usage as massive compute bills come due.

Referring to recent coverage in *The Wall Street Journal*, the hosts note that executives are scrambling to measure the return on investment (ROI) of their machine learning initiatives. Drawing on a recent conversation with Match Group's Spencer Rascoff, they discuss how even reasonable single-digit million-dollar token spends are now subject to rigorous auditing. AI investments are increasingly evaluated with the same discipline applied to digital marketing budgets, forcing technical leaders at companies like Uber, Meta, Microsoft, Salesforce, and DoorDash to demonstrate tangible productivity gains. Employees who fail to deliver clear output risk having their access "nerfed" as management pulls back on unrestricted experimentation.

- **Match Group's Approach**: Spencer Rascoff noted that tracking AI ROI like digital marketing spend is a top priority for his team over the coming year. - **Corporate Rationing**: Major tech companies (including Uber, Meta, Microsoft, Salesforce, and DoorDash) are instituting controls to curb runaway token expenses and restrict low-value access. - **Market Sentiment**: Soaring compute costs threaten to slow down AI's rapid, unchecked adoption across the broader corporate landscape.

[17:34](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=1054s) The Dinosaur Fossil Boom: T-Rexes, Stegosauruses, and High-End Collectors

Shifting gears to a cover story from the *Financial Times*, the hosts dive into what the publication jokingly calls the most important story in the global economy: the booming market for prehistoric fossils. Sotheby's is set to auction a 67-million-year-old Tyrannosaurus Rex skeleton named "Gus"—named after South Dakota rancher Gary Gus Licking, on whose land it was discovered. Estimated to fetch between $20 million and $30 million on July 14th, Gus could set a record for the highest price ever paid for a dinosaur fossil.

``` +------------------+-----------------------+-----------------------+ | Dinosaur Species | Automotive Equivalent | Estimated / Sale Price| +------------------+-----------------------+-----------------------+ | T-Rex (Gus) | Ferrari | $20M - $30M (Est.) | | Stegosaurus (Apex)| Lamborghini / Minivan | $44.6M (Sold) | +------------------+-----------------------+-----------------------+ ```

The discussion sparks banter over where different species rank in prestige. If the T-Rex is the "Ferrari of dinosaurs," the hosts joke about whether a Stegosaurus is a Lamborghini or a minivan—though "true dino heads" appreciate its rising status. Citadel founder Ken Griffin famously purchased a Stegosaurus named "Apex" for $44.6 million (far exceeding its $4M–$6M pre-auction estimate) and placed it on display at the American Museum of Natural History. The hosts compare high-end fossil collecting to a multi-million-dollar "Pokémon card for boomers," noting that most wealthy buyers ultimately lend these artifacts to public institutions.

- **Gus the T-Rex**: 67-million-year-old fossil estimated at $20M–$30M at Sotheby's July 14th auction. - **Apex the Stegosaurus**: Purchased by Citadel boss Ken Griffin for $44.6M, now on display at the American Museum of Natural History. - **Alternative Favorites**: The hosts and chat members debate other notable species, including Ankylosaurus, Triceratops, and Brachiosaurus (highlighted in an *Odd Lots* podcast episode).

[20:16](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=1216s) Market Signals, "Chuds," and Macro Top Signals

Reading through market commentary from an account named Prepared Remarks, the hosts run through a series of wild stock movements and market indicators. NBA player and self-proclaimed "AI maxi" Kyle Kuzma gets a shoutout just before the hosts break down shocking equity surges: Dell jumping over 40% post-earnings (bringing its year-to-date gain to 222%), trillion-dollar companies swinging 20% on sell-side notes, and AI-exposed software stocks doubling within a single month.

The chaotic price action prompts a discussion on whether the market is flashing "top signals." The hosts recall Jensen Huang signing a fan's shirt and drinking with friends before Nvidia's blowout earnings, debating whether such viral moments signal an impending peak or simply reflect genuine corporate confidence.

- **Dell Technologies**: Surged 40% post-earnings, mounting a massive 222% year-to-date run. - **Volatility**: $1.5T market cap holding companies experiencing 10–20% intraday moves without clear catalysts. - **Top Signals**: Playful debates around public founder antics—like Jensen Huang signing apparel—serving as market sentiment indicators.

[21:38](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=1298s) Banter, Vibe Coding Memes, and a Tanzania Hyena Dilemma

The stream turns to lighter internet culture, starting with Kyle Kuzma’s existential tweet: *"Can you die from a lack of being called big dog?"* The hosts ponder the social dynamics of the phrase, concluding that to be called "big dog," one must deliberately put themselves in spaces where the moniker flourishes. They also celebrate a viral post by Deep Fates: *"I fear not the man who vibe coded 50 new apps, but the man who vibe coded the same new app 50 times."*

The highlight of the segment comes from a classic Reddit post on `r/CFA` regarding insider trading law. A user asks whether it constitutes insider trading if, while on a safari in Tanzania, their CEO gets mauled by a pack of hungry hyenas and they immediately buy put options on the company instead of helping.

> "If instead of helping him fend them off, I open up Robinhood and start buying put options on his company, would this be insider trading?... What if before I buy the puts, I post a video of him getting attacked on my public Instagram story?"

The hosts laughingly dissect the scenario, pointing out that the market might actually view the CEO's demise as a bullish signal depending on their leadership—or price in a brief "21% nuke salute" drop before rebounding.

[23:50](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=1430s) The "Erewhon Clone" and the Punter QR Basketball Pitch

To wrap up the episode, host John Coogan sends crew member Nick outside to fetch an item left in his car: a custom basketball received during a trip to Laurel Supply in Los Angeles. John humorously describes Laurel Supply as a venue that "makes Erewhon look like a 7-Eleven," while calling out its shameless, one-to-one copy of Erewhon's entire menu and aesthetic.

While outside the store, John was approached by a viewer who handed him a physical basketball stamped with a QR code and the text: `invest in the future of sports punter.us/invest`. The unique guerrilla pitch for the startup Punter earns high praise from the studio. Acknowledging that while they usually stick to foam balls in the studio to protect sensitive camera gear, the hosts applaud the creative hustle. They close out the show by thanking the Punter team, referencing their earlier NBA guest, and reminding viewers to leave five-star reviews on Apple Podcasts and Spotify before signing off for the weekend.

## Notable quotes > [00:00](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=0s) very rough day — Jeff Bezos

> [00:00](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=0s) Most unfortunate. Rockets are hard. — Elon Musk

> [06:38](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=398s) Fear not the man who has vibe coded 50 apps. I fear the man who has vibe coded the same app 50 times. — Deep Fates

> [21:38](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=1298s) Can you die from a lack of being called big dog? — Kyle Kuzma

> [21:38](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=1298s) If instead of helping him fend them off, I open up Robinhood and start buying put options on his company, would this be insider trading?... What if before I buy the puts, I post a video of him getting attacked on my public Instagram story?

## Mentioned TBPN, John Coogan, Jordi Hays, Mark Zuckerberg, Sam Altman, Mark Cuban, Satya Nadella, Blue Origin, New Glenn, Launch Complex 36, LC-36, Everyday Astronaut, Brad Gerstner, CNBC, Starlink, SpaceX, Jeff Bezos, Elon Musk, AST SpaceMobile, Falcon 1, Cape Canaveral Space Force Station, OSINT Defender, Starbase, Anthropic, Claude Code, Fortune 500, Meta, Uber, Axios, Amazon Web Services, AWS, Apple, Jevons paradox, Goodhart's law, The Wall Street Journal, Match Group, Spencer Rascoff, Microsoft, Salesforce, DoorDash, Financial Times, Sotheby's, Gus, Apex, Ken Griffin, American Museum of Natural History, Odd Lots, Prepared Remarks, Kyle Kuzma, Dell Technologies, Jensen Huang, Nvidia, Deep Fates, Reddit, r/CFA, Robinhood, Instagram, Nick, Laurel Supply, Erewhon, Punter, Apple Podcasts, Spotify

[Source](https://www.youtube.com/watch?v=OeWU7OpM8y4)

中文简报

Blue Origin新格伦号火箭在佛罗里达测试中发生爆炸 随着企业Token成本激增迫使高管要求获得可衡量的投资回报,美国企业界开始对AI模型使用进行配额管理。 本期节目首先报道了Blue Origin的新格伦号(New Glenn)火箭在36号发射台进行静态点火测试时发生的灾难性爆炸,讨论了发射台遭受的大规模损毁、财务影响以及行业反应。随后节目转向企业级AI的应用普及,重点介绍了Anthropic近期的估值、飙升的Token成本以及企业追踪AI投资回报的举措。此外,主持人还探讨了蓬勃发展的史前化石市场,讨论了波动的市场信号与股价飙升,并点评了网络热门迷因与初创企业的游击式推介。 Blue Origin的新格伦号(New Glenn)火箭在计划执行NG-4任务前,于36号发射台进行静态点火测试期间发生灾难性爆炸。 (0:00) 尽管发射现场烈焰冲天且损毁严重,但目前暂无人员伤亡报告,Blue Origin承诺将进行重建并继续推进测试。 (0:00) 爆炸对36号发射台造成了大范围的结构性损伤,在恢复飞行前需要进行全面的复检与重新工程整改。 (4:13) 企业级AI应用迅猛增长,Anthropic的年度经常性收入(ARR)达到470亿美元,并以9650亿美元的估值完成了650亿美元的H轮融资。 (6:38) 企业大语言模型(LLM)的广泛部署引发了财务压力,主要源于内部刷Token排行榜和琐碎自动化任务等低杠杆的Token消耗。 (6:38)

Reading summary

TBPN outlines an eventful news cycle marked by Blue Origin's catastrophic launchpad explosion, corporate America's pivot toward auditing runaway enterprise AI expenditures, and soaring valuations in the private fossil market. The broadcast examines how capital demands and operational realities are forcing greater discipline across frontier technology, even as speculative momentum persists in public markets. New Glenn Explosion and Launch Infrastructure Damage (0:00) Blue Origin suffered a major setback when a static fire test for the New Glenn rocket ended in a massive explosion at Launch Complex 36 (LC-36) at Cape Canaveral Space Force Station. The test was conducted in preparation for the NG-4 mission. While no injuries were reported, open-source intelligence images revealed extensive structural damage to the company's sole operational orbital launch pad, requiring comprehensive re-inspection of structural beams and components. Jeff Bezos publicly acknowledged the setback while committing to rebuild, and Elon Musk offered public sympathy. The incident intensifies scrutiny on Blue Origin's operational track record, which stands at only one successful flight out of three orbital attempts; its third flight placed an AST SpaceMobile satellite into an incorrect orbit, contributing to a 16% drop in AST SpaceMobile shares following the explosion. Industry observers, including Brad Gerstner on CNBC, noted the challenging economics of the pure-play launch sector, where sustained capital outlays are difficult to maintain without secondary revenue engines comparable to SpaceX's Starlink or commercial AI initiatives. Enterprise AI Enters the ROI and Auditing Era (6:38) Enterprise AI spending is entering an era of strict return-on-investment (ROI) scrutiny following rapid corporate adoption in Q2 2026. While frontier model providers continue rapid financial expansion—with Anthropic reportedly reaching $47 billion in ARR and closing a $65 billion Series H at a $965 billion valuation—enterprise customers are experiencing severe budget strain. Axios reported that Amazon Web Services consumed roughly $500 million in tokens within a single month, prompting executive-level reviews of compute consumption across Fortune 500 organizations. Corporate leaders at Meta, Uber, Microsoft, Salesforce, and DoorDash are instituting token rationing and auditing usage to curtail internal 'token maxing' on low-value tasks. Match Group's Spencer Rascoff indicated that tracking AI ROI with the rigorous metrics applied to digital marketing budgets is a key corporate objective. Although proponents cite the deflationary nature of compute hardware and model distillation as factors that will eventually reduce workload costs by 50% to 90%, firms are actively restricting access for employees who fail to demonstrate concrete productivity gains. The Booming Collector Market for Prehistoric Fossils (17:34) Drawing on coverage from the Financial Times, the hosts review the rapidly expanding private market for dinosaur fossils, where rare specimens command valuations comparable to premier fine art. Sotheby's scheduled an auction for a 67-million-year-old Tyrannosaurus Rex skeleton named 'Gus,' discovered on a South Dakota ranch, with pre-sale estimates ranging between $20 million and $30 million. If realized, the sale would represent a record benchmark for dinosaur fossils. The high-end fossil trade has seen significant price escalation, exemplified by Citadel founder Ken Griffin's $44.6 million acquisition of the Stegosaurus skeleton 'Apex'—a price that far exceeded its initial $4 million to $6 million estimate. While these multi-million-dollar prehistoric relics function as high-status trophy assets for ultra-wealthy buyers, the discussion notes that purchasers routinely loan the specimens to public natural history museums for scientific display. Extreme Equity Volatility and Market Top Indicators (20:16) Highlighting market data compiled by Prepared Remarks, the hosts analyze extreme price movements across technology and AI-exposed equities. Dell Technologies posted an intraday jump exceeding 40% following strong earnings, elevating its year-to-date gain to 222%, while several enterprise software equities doubled within a single month. In addition, holding companies with market capitalizations near $1.5 trillion experienced 10% to 20% swings on routine sell-side commentary. These dramatic upward moves have renewed debate among market participants regarding potential 'top signals' in tech equities. The hosts contrast whether rapid equity spikes and exuberant executive public appearances reflect sustained fundamental earnings strength or late-stage cyclical exuberance. The discussion underscores a growing bifurcation in the innovation economy: while primary infrastructure developers in spaceflight and foundation models face immense capital expenditures and severe operational risks, downstream corporate adopters and capital markets are shifting toward defensive audits, cost controls, and questions about durable profitability.

精炼阅读摘要

TBPN指出,商业航天与前沿科技正面临从概念扩张转向严峻现实检验的转折期:蓝色起源新格伦号(New Glenn)发生严重静态点火爆炸,暴露出高昂的发射基建与资本压力;与此同时,大企业在经历生成式AI狂热后全面进入投资回报率(ROI)审计与Token配给阶段;而资本的躁动情绪亦同时在数千万美元的史前化石拍卖与极端波动的科技股市场中集中显现。 蓝色起源测试爆炸与发射基建困境 (0:00) 新格伦号(New Glenn)火箭在卡纳维拉尔角36号发射台(LC-36)为NG-4任务进行静态点火时发生剧烈爆炸,现场腾起巨大火球与蘑菇云,所幸未造成人员伤亡。公开情报(OSINT)分析显示,该爆炸造成新格伦号唯一可用发射台的基础结构大面积受损,所有塔架螺栓、构件与梁柱均需进行极其耗时严格的应力与腐蚀排查。梳理历史表现,新格伦号在三次飞行尝试中仅成功一次,其第三次任务未能精准入轨,导致搭载的AST SpaceMobile(ASTS)卫星偏离预期轨道,爆炸事件亦导致ASTS股价次日大跌16%。 该挫折引发了业内对商业火箭发射经济学模式的深入反思。投资人Brad Gerstner与主持人分析指出,若缺乏类似Starlink的巨额应用生态或蓬勃发展的AI业务相辅相成,单纯依赖对外提供发射服务很难在财务上实现自给自足。相较于SpaceX正筹集数百亿美元以维持高频次、成熟的发射节奏,成立时间更早的蓝色起源却屡屡延期。尽管贝索斯公开表态将不惜代价重建受损设施,马斯克亦发文鼓励称“火箭制造确实艰难”,但失去关键发射台仍令美国构建重型运载双重保障的战略目标蒙上阴影。 企业AI转向投资回报审计与算力管控 (6:38) 在经历早期“氛围编程”(vibe coding)的狂热之后,企业级AI在2026年第二季度全面步入《财富》500强企业的核心部署阶段。虽然市场传出Anthropic年度经常性收入(ARR)突破470亿美元并以9650亿美元估值完成650亿美元融资等惊人估值传闻,但各机构在算力账单面前已普遍产生财务压力。据Axios披露,亚马逊AWS单月Token消耗达5亿美元规模,包括Uber、Meta、微软、Salesforce和DoorDash在内的领军企业均在内部对失控的AI预算展开严格审查。Uber高管坦言2025年设定的Token额度被迅速耗尽,企业必须核算底层实际效益而不能无节制盲目供给。 面对高昂成本,《华尔街日报》报道称管理层已开始推行严苛的投资回报率(ROI)核算。Match Group高管斯宾塞·拉斯科夫(Spencer Rascoff)透露,当前团队已将追踪AI的ROI视作如同管理数字营销预算一般关键。针对员工为冲高内部仪表盘排名而在低价值事务上滥用前沿模型(例如用昂贵大模型生成天气预报或梳理手机通讯录)的现象,各大公司开始限制非核心使用权限。讨论援引杰文斯悖论与古德哈特定律指出,即便算力硬件具备长期通缩属性,盲目追求消耗指标也会引发严重浪费,企业亟需转变思维,将AI视为高精度的手术刀而非粗放式的大锤。 史前化石拍卖热潮与顶级另类资产配置 (17:34) 根据《金融时报》头条报道,高端史前化石正成为全球超级富豪竞逐的热门另类资产。苏富比拍卖行计划于7月14日拍卖一具拥有6700万年历史的霸王龙骨架“Gus”,预估拍卖价在2000万至3000万美元之间,极可能刷新化石拍卖价格的历史新高。在此之前,城堡投资(Citadel)创始人肯·格里芬(Ken Griffin)曾以4460万美元的价格拍下一具名为“Apex”的剑龙骨架,这一成交价大幅超出最初400万至600万美元的预估区间,该化石随后被借展予美国自然历史博物馆展出。 节目将这种化石收藏现象戏称为顶级高净值人群的“婴儿潮世代宝可梦卡牌”。在对恐龙品种地位的讨论中,霸王龙被视作恐龙界的“法拉利”,而剑龙、甲龙、三角龙与腕龙等物种在收藏家群体中的声望与市场价值亦显著抬升。这类稀缺史前遗骸被推向数千万美元估值区间,反映出富豪阶层在财富配置中对结合了稀缺性、文化象征意义与公共声望资产的强烈偏好,大多数买家在购入后最终仍会将其回馈并借展给专业文博机构。 科技股极端波动与宏观顶部信号争议 (20:16) 在二级市场观察中,来自Prepared Remarks等渠道的信息揭示出多组极具情绪色彩的异常交易动向:戴尔科技(Dell Technologies)在公布财报后单日大涨超40%,年内累计涨幅飙升至222%;部分AI概念软件股在单月内股价翻倍,甚至估值达1.5万亿美元的大型标的也会仅因卖方研报就在日内出现10%至20%的罕见震荡。 这种脱离常规基本面指引的无序暴涨,引发了科技资产是否已触及阶段性“宏观顶部信号”的行业争论。节目提及黄仁勋在英伟达爆炸性财报发布前夕在粉丝衣服上签名并欢聚的公开场景,探讨此类管理层情绪究竟是基本面底气十足的体现还是狂热情绪的见顶征兆。从网络社区关于极端意外事件与内幕交易法条的荒诞假设,到洛杉矶街头利用印有投资二维码的定制篮球进行地推募资,无一不折射出当前技术泡沫与资本狂潮并存的宏观环境。 本期节目勾勒出技术狂潮与现实法则剧烈碰撞的断面:从深空发射台的物理毁损与基建重担,到软件巨头收紧算力预算、严查产出回报,再到化石与资本市场呈现的非理性繁荣,技术创新正步入必须依靠实际效益、可靠工程和财务自洽来证明自身价值的新阶段。

Detailed notes — zh

## Background 本期内容由科技脱口秀频道 TBPN 于 2026 年 6 月 23 日发布在 YouTube 平台。节目属于《Diet TBPN》精选系列,由 John Coogan 和 Jordi Hays 主持,聚焦过去 24 小时内的前沿商业、科技动态与热点事件。 ## TL;DR 节目首先聚焦蓝色起源 New Glenn 重型火箭在静态点火中发生的剧烈爆炸事故,并探讨了其对商业航天竞争格局与相关产业链的冲击;接着深入剖析财富 500 强企业在生成式 AI 领域的算力超支乱象,指出全行业正从盲目的“Token Maxing”狂热急转至严苛的 ROI 追踪与算力配给制;随后盘点了超级富豪豪掷千万美元争抢暴龙与剑龙化石的拍卖狂潮,以及科技股剧烈震荡下的市场狂热;最后以网络上关于 CEO 遭遇鬣狗袭击与内幕交易的荒诞脑洞、以及洛杉矶奢华超市外的硬核“篮球 Pitch”融资趣闻轻松收尾。 ## Atmosphere & style 整期节目节奏紧凑、快语连珠,两位主持人展现出硅谷科技从业者特有的敏锐嗅觉与美式黑色幽默。在剖析火箭爆炸与企业数亿美元算力黑洞等严肃产业危机时,两人既能给出深度的商业与财务洞察,又能举重若轻地穿插流行文化梗和辛辣嘲弄。现场氛围在严谨的宏观审视与松弛的荒诞调侃之间无缝切换,给听众带来如同置身于科技精英圈内部酒会般的畅快与信息冲击感。 ## Bulletin - [00:00](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=0s) 蓝色起源 New Glenn 火箭在 LC-36 发射台静态点火测试中遭遇剧烈爆炸,虽无人员伤亡但发射台受损严重,直接导致客户 AST SpaceMobile 股价大跌 16%。 - [06:40](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=400s) Anthropic 以 9650 亿美元估值完成 650 亿美元融资且 ARR 达 470 亿美元,但企业端无节制调用引发恶性开支,AWS 单月 Token 相关账单甚至激增至约 5 亿美元。 - [14:56](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=896s) 全美财富 500 强企业全面告别 AI 盲目试验期转向“算力配给制”,Meta、Uber 等巨头开始严格依据底层业务 ROI 削减无产出团队的高级模型权限。 - [17:33](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=1053s) 顶级恐龙化石成为对冲基金掌门人肯·格里芬等超级富豪的新投资热潮,继 4460 万美元剑龙成交后,估价超 2000 万美元的霸王龙化石即将开槌。 ## Key takeaways - [00:00](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=0s) 蓝色起源第四次试飞任务(NG-4)静态点火发生灾难性爆炸,其对标猎鹰重型的 New Glenn 三次尝试仅一次成功入轨,使公司再次遭遇重大挫折。 - [02:03](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=123s) 爆炸威力虽堪比核爆画面但奇迹般实现零伤亡;由于 LC-36 是蓝色起源唯一可用发射台,繁重的结构抗疲劳与腐蚀检测将显著拖慢后续进度。 - [06:40](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=400s) 企业级 AI 陷入扭曲的“Token Maxing”指标狂热,大厂内部甚至出现团队夜间空转机器刷高 Token 消耗量的负 ROI 官僚现象。 - [09:13](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=553s) 大公司将高昂算力错配于积压在 Jira 后台的边缘伪需求上,“Vibe Coding”若缺乏高杠杆的核心业务场景,本质上是吞噬预算的算力黑洞。 - [11:43](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=703s) “库根悖论”结合了杰文斯悖论与古德哈特定律:推理成本的降低与将 Token 使用量作为创新考核指标的错误激励,共同导致了失控的过度消耗。 - [11:43](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=703s) Axios 披露有大客户单月因缺乏开支管控而意外产生 5 亿美元 Token 账单,成为促使 CTO 与 CFO 踩刹车并清理算力泡沫的最强警钟。 - [14:56](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=896s) 《华尔街日报》报道全美企业正转向“算力配给制”,推行如同数字广告投放般的严密归因模型,无明显产出的员工 AI 权限将直接被系统削弱。 - [17:33](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=1053s) 对冲基金 Citadel 创始人肯·格里芬以 4460 万美元拍下剑龙“Apex”,标志着顶级古生物骨骼化石正被推向可比肩豪车的超级另类资产前沿。 - [18:18](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=1098s) 苏富比即将拍卖估值 2000 万至 3000 万美元的霸王龙化石“Gus”,恐龙骨架正演变为被调侃为“婴儿潮一代宝可梦卡”的顶级身份象征。 - [20:16](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=1216s) 戴尔财报后单日大涨 40%、年内涨幅超 222%,AI 概念引发的极端暴涨暴跌让部分投资者在狂热追逐与见顶担忧之间陷入情绪撕裂。 - [22:08](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=1328s) 关于“CEO 遭遇野兽袭击时买看跌期权是否构成内幕交易”的荒诞伦理假想在金融社区引发热议,折射出当下极端行情下的黑色投机幽默。 - [23:49](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=1429s) 从洛杉矶像素级复刻高端有机超市的零售怪相,到创业者用印有二维码的真实篮球做地推融资,线下消费与初创生态依然充满戏剧性创新。 ## Detailed walkthrough ### [00:00](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=0s) 蓝色起源 New Glenn 静压点火发生灾难性爆炸 节目开场直接切入过去 24 小时内的重磅科技新闻:蓝色起源(Blue Origin)的重型运载火箭 New Glenn 在卡纳维拉尔角 36 号发射台(LC-36)为第四次试飞任务(NG-4)进行静态点火测试时,突发剧烈爆炸。现场视频极为震撼,火球腾空、烟尘升腾,两位主持人惊呼画面宛如克里斯托弗·诺兰执导的电影《奥本海默》(*Oppenheimer*)中的核爆场景。知名太空博主 Everyday Astronaut 也在社交媒体上感慨,直言这种重大倒退令人痛心。 随后讨论引用了知名投资人 Brad Gerstner 在 CNBC 上的观点,对比了 SpaceX 与蓝色起源的战略格局。Gerstner 指出,单靠火箭发射业务本身固然不错,但缺乏 Starlink 这样的卫星互联网业务就难以为继;而即使有了 Starlink,若没有飞速增长的 AI 业务协同,依然不够完整。面对正在筹集巨额资本推进高频次发射的 SpaceX,蓝色起源作为起步甚至早于 SpaceX 的老牌航天企业,再次遭遇重挫,这无疑让整个团队感到极其沮丧。 - **测试背景**:本次事故发生在为 NG-4(第四次测试)准备的静态点火阶段;在第三次试飞测试中,火箭虽然顺利升空,但未能将 AST SpaceMobile(ASTS)的卫星准确送入预定轨道。 - **资本与市场冲击**:受此火箭爆炸消息影响,ASTS 股价当天应声大跌 16%。 - **发射记录对比**:作为对标猎鹰重型(Falcon Heavy)的重型可重复使用火箭,New Glenn 迄今三次尝试中仅有一次成功入轨;而 SpaceX 在 2006 至 2008 年间,Falcon 1 也曾遭遇连续三次失败才最终登天。 --- ### [02:03](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=123s) 零伤亡的奇迹与发射台损毁评估 令人庆幸的是,在如此剧烈的爆炸中并无人员伤亡。从镜头上看,发射台周围设施建筑密布,在宛如末日的冲击波与巨大蘑菇云中能实现零伤亡实属奇迹。事故发生后,杰夫·贝佐斯(Jeff Bezos)发文回应:“今天非常艰难。我们将重建所有需要重建的部分,重返飞行,这一切都是值得的。”埃隆·马斯克(Elon Musk)也公开送上慰问,表示“太不幸了,造火箭确实不易(Rockets are hard)”。主持人和许多航天从业者都认为,哪怕是 SpaceX 的铁杆拥趸,也同样乐见美国本土拥有第二家具备重型发射能力的民营巨头,健康的行业竞争对国家航天生态至关重要。 网络社区对爆炸画面反应热烈,有网友戏称贝佐斯在现实中复刻了美剧《继承之战》(*Succession*)中罗曼(Roman)主持并发射失败炸毁火箭的经典剧情;还有人开玩笑称蓝色起源名字里的“Blue”一语成谶(既是“爆炸(blew)”的谐音,也是情绪“沮丧(feeling blue)”的意思)。根据 OSINT Defender 发布的日间勘测画面,发射台及周围区域受损严重,尤其是作为蓝色起源目前唯一可用的发射台,短期内修复工作极其繁重。虽然混凝土主塔未完全倒塌、未被炸成陨石坑,但高强度冲击和热辐射意味着每一个螺栓与结构件都必须拆卸重新检测、防范金属疲劳与腐蚀,后续重整任务依然道阻且长。 --- ### [06:40](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=400s) 企业级 AI 陷入“Token 狂飙”与 ROI 拷问 话题转向企业级 AI 领域狂热的支出潮。2026 年第二季度迎来了财富 500 强企业全面铺开大模型应用的关键节点,但伴随而来的则是对投资回报率(ROI)的普遍质疑。节目中爆出惊人数据:Anthropic 的年度经常性收入(ARR)已突破 470 亿美元,并完成了一轮规模高达 650 亿美元的 H 轮融资,投后估值达到了令人咋舌的 9650 亿美元,距离万亿美元大关仅一步之遥。早在去年 11 月 Claude Code 走红后,大量基于小团队和早期采用者的“氛围编码(vibe coding)”工具便已席卷市场,但当顶级大厂将其作为标准化方案全面推开时,成本问题迅速暴露。 ```mermaid flowchart TD accTitle: 企业 AI 采用困境与降本逻辑 accDescr: 展示企业从 Token 狂热、面临预算失控与 ROI 拷问,到长期由硬件折旧与成本下降驱动转正的生命周期。 subgraph Adoption ["大规模落地与预算失控"] A["Fortune 500 大规模落地<br/>(如 Anthropic ARR 激增)"] --> B["Token Maxing 现象<br/>(Meta 内部刷榜/夜间跑机)"] B --> C["预算严重超支<br/>(Uber 耗尽预算 / AWS 月耗 5 亿美元)"] end subgraph Questioning ["效益质疑与审视"] C --> D["CFO/COO 拷问底层 ROI<br/>(对实际财务回报缺乏明确衡量)"] end subgraph Resolution ["长期成本回归逻辑"] D --> E["单位任务成本大幅下行<br/>(次年成本有望降至 1/2 至 1/10)"] E --> F["硬件折旧与能源供应放量<br/>(市场供需自动化解高成本)"] end ``` 大公司内部甚至催生了扭曲的“Token Maxing(Token 刷量)”文化。据报道,像 Meta 这类科技巨头内部设立了 Token 消耗仪表盘,部分团队为了在榜单上拔得头筹,甚至故意让机器在夜间空转低价值任务,导致了严重的负 ROI 资源浪费。类似的情况也发生在 Uber 上,尽管管理层声称 AI 支出击穿了年度预算,但主持人解释道,如果在 2025 年为 2026 年做预算,面对爆发的模型能力与更高的单价,预算被打破实属必然。虽然 Uber COO 等高管坦言当前难以精准衡量 AI 对底层利润的具体贡献,但业界普遍认为这只是企业从“狂热试水”过渡到“理性精算”的必经阵痛。此外,Axios 披露 AWS 在单月内的 Token 相关开支高达约 5 亿美元。看多大模型的逻辑依然在于单位任务完成成本的陡峭下降曲线:即便现阶段每月消耗数亿美元,伴随算力硬件折旧与新增电力并网,明年相同产出的综合成本可能会断崖式下跌至目前的五成甚至十分之一,市场供需机制很快将抚平短期的支出过载。 - **Anthropic 财务指标**:ARR 达 470 亿美元;以 9650 亿美元的投后估值完成 650 亿美元 H 轮融资。 - **企业算力账单**:Axios 报道显示 AWS 单月 Token 支出规模攀升至约 5 亿美元。 - **大厂管理异象**:大企业引入 Token 消耗仪表盘引发内部“卷用量”,出现非生产性挂机空转等资源滥用,推动管理层启动严格的财务与底线收益(Bottom Line)审查。 ### [09:13](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=553s) 从天气查询到积压需求:企业 AI 的低效使用与“Vibe Coding”迷思 AI 技术的自然通缩趋势正在各领域显现:模型能力通过开源、蒸馏和降价不断普及,用户往往只需极低成本就能获得前沿大模型 90% 的价值。然而,这种廉价与便捷也催生了大量低效、甚至略显荒谬的使用习惯。节目中主持人调侃道,现在越来越多的人居然开始用极其复杂的 LLM 来查询天气,而事实上手机里明明就有现成的免费天气 App;更有甚者,有人专门开发了一个 AI Agent,只为了每天扫描 iOS 通讯录,看看自己新添加了哪些联系人。虽然苹果系统至今缺乏“按最近添加排序”的联系人原生功能,但市场上花 2 美元买个轻量小工具就能解决的问题,如今人们却热衷于调度一整套 Agent 流程,让它抓取、汇总并发送邮件汇报。 这种在个人生活中看似无害的折衷与冗余,一旦放大到企业环境,代价就变得极其惊人——因为企业采购与部署的数字后面往往跟着五到九个零。目前行业内部正激烈争论:企业内部的 AI 工具到底有没有被用在真正具有高杠杆效应的核心问题上?许多团队只是让 AI 去疯狂处理那些常年积压在 Jira 后台(Backlog)最底层的鸡毛蒜皮任务。这些需求原本被无限期搁置本就事出有因——因为它们从一开始就无法真正推动业务指标。在当前的 Token 定价体系下,让 AI 无休止地为边缘需求空转,ROI(投资回报率)根本无法打平。正如听众 Trey 在互动中所嘲弄的:“每次想看天气,直接现场 vibe code(凭感觉编程)一个天气 App 不就好了?”主持人随即引用了时间线上的一句神评:“我不怕那 vibe code 编写过 50 个不同应用的人,我怕的是那同一个应用硬生生 vibe code 了 50 遍的人。” ```mermaid flowchart TD accTitle: 企业 AI 资源浪费与价值错配循环 accDescr: 展示企业如何将高成本算力错配至边缘积压任务导致算力黑洞 subgraph Allocation ["资源错配与盲目执行"] A["高昂算力与 Token 预算"] --> B["指派至长尾积压需求 (Backlog)"] B --> C["运行无休止循环与伪需求开发"] end subgraph Impact ["业务影响"] C --> D{"核心业务指标是否提升?"} D -- "否" --> E["吞噬数百万算力且 ROI 为负"] D -- "是" --> F["高杠杆推动业务突破 (极少出现)"] end ``` ### [11:43](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=703s) “Coogan 悖论”与单月 5 亿美元账单:Token 额度狂欢背后的失控 大厂内部甚至一度流行起所谓的“Token 消耗排行榜”(Token Maxing Dashboard)。Meta 和 Anthropic 都曾尝试过类似机制,追踪内部谁消耗的算力最多。这种排行榜与部门预算机制结合后,迅速演变成一种危险的官僚激励:如果管理层给员工分配了 1,000 美元、10,000 美元甚至 100,000 美元的 Token 配额,员工就会觉得“如果我不把这些额度烧完,在老板眼里我就没有把分配给我的资本部署出去”。这就像给品牌营销人员 100 万美元预算,如果到了月底只花了 10 万美元,反而会遭到管理层“为什么没把钱花在刀刃上”的质问。结果便是员工为了消耗而消耗,将预算倾泻到毫无意义的垃圾项目上。 主持人指出,当前的 AI 繁荣正被两大经典经济学定律所支配:**杰文斯悖论(Jevons paradox)**——当一种资源的使用效率提高时,其总消耗量不降反增;以及**古德哈特定律(Goodhart's law)**——当一项指标变成考核目标时,它便不再是一个好指标。当这两者碰撞在一起时,主持人将其戏称为“库根悖论”(Coogan's paradox)。Axios 记者 Madison Mills 近期独家报道了一则令人震惊的企业案例:某大客户因为缺乏开支监控,在一个月内竟“意外”烧掉了高达 5 亿美元的 Token 费用。主持人在航班上看到这则新闻时大为震撼,甚至现场模拟了那场令人窒息的高管对话:“嘿老板,过去 30 天我们不小心花掉了 5 个亿……我们到底做出了什么?我们达成了什么业务目标?”尽管社区里曾有阴谋论认为这是像亚马逊这样的超大规模云厂商在 Anthropic 融资前夕故意左手倒右手冲营收,但事实证明,许多没有任何利益关联的云基础设施客户也出现了类似的爆炸性账单,这完全是全行业在研发过程中无节制调用模型所导致的真实事故。 - **杰文斯悖论的具象化**:推理单价断崖式下跌,反而诱发了企业内部更高频、更缺乏节制的并发调用与长上下文滥用。 - **古德哈特定律的负效应**:将“模型使用量”和“Token 消耗量”误设为衡量组织技术创新活力的 KPI,直接诱发了员工刷量的荒谬行为。 - **5 亿美元乌龙账单**:单月超预期的算力激增不仅惊动了 CTO 与 CFO,也成为企业级生成式 AI 泡沫最鲜明的警钟。 ### [14:56](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=896s) 华尔街日报与巨头配给制:企业级 AI 正式迈入严格的 ROI 时代 所幸的是,市场纠偏的速度远比外界预想的要快,企业界并没有长期任由算力黑洞扩张。各大公司开始重新审视 Token 支出的层级优先级(Stack Rank),坚决砍掉那些纯属自我陶醉的低效消耗,把预算收拢到真正见成效的业务上。现实中常有鲜明反差:一边是某些凭借 vibe coding 盲目堆砌 Agent、耗费天价 Token 却产出极低的项目;另一边则是高手用每月仅 200 美元的标准订阅服务,如同握持手术刀一般精准敲定代码架构,打造出惊艳的实用产品。正如《华尔街日报》最新头条所报道的,面对滚滚而来的巨额算力账单,全美企业界正在由“放任试验”紧急转向“算力配给制”(Rationing AI),高管们正争分夺秒地建立 AI 投资回报率追踪体系。 Match Group 的 Spencer Rascoff 透露,他们目前的 Token 开支非常克制地维持在百万美元个位数的合理区间,即便如此,管理层接下来的核心任务也是建立一套类似于数字营销投放的归因模型,严格追踪每一笔算力投入带来的 ROI 与关键转化。过去一年里,为了向华尔街展示自己不会在技术颠覆中落后,各大公司的高管全力支持基层随意报销、自由试用各种 AI 外部工具;但如今狂欢结束,算力账单的大限已至。来自 Uber、Meta、微软、Salesforce 和 DoorDash 的技术高管们纷纷公开表态,正在全面推行 AI 生产力挂钩机制,收紧高级模型与工具的访问权限——“如果你无法用实际产出证明价值,你的 AI 额度就会被系统直接削弱(Nerfed)”。 | 维度 | AI 试验期(过去一年) | ROI 配给期(当下趋势) | |:--- |:--- |:--- | | **管理策略** | 鼓励自由实验、提供宽松预算上限 | 严格配给制,核算投入产出比(ROI) | | **考核指标** | 工具覆盖率、Token 消耗活跃度 | 代码上线质量、业务指标拉动、客户转化率 | | **资源使用方式** | 大锤式粗放调用(Hammer) | 手术刀式精准微调与提示(Scalpel) | | **权限机制** | 全员无门槛开通高配大模型 | 权限分级,无高产出者配额遭下调削弱(Nerfed) | ### [17:33](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=1053s) 顶级富豪的新玩具:从对冲基金大佬到 4460 万美元的恐龙化石热潮 在探讨完严肃的企业技术开支后,节目话题切换到了近期席卷全球超级富豪圈的一项奇特投资热潮——顶级恐龙化石拍卖。《金融时报》周四的头版头条甚至将这股恐龙骨骼狂热列为当前全球经济中最引人注目的事件之一。据苏富比(Sotheby's)拍卖行披露,他们即将公开拍卖一具距今约 6,700 万年的雷克斯暴龙(Tyrannosaurus Rex)骨架化石。而就在两年前,全球顶级对冲基金 Citadel 的创始人肯·格里芬(Ken Griffin)才刚刚以惊人的 4,460 万美元拍下了一具名为“Apex”的剑龙(Stegosaurus)化石。 面对这笔天价交易,主持人调侃道,完全没料到格里芬的个人资产配置居然已经分散到了中生代爬行动物领域,更惊讶于连剑龙化石都能拍出四千多万美元的天价。在恐龙化石收藏的鄙视链中,暴龙的稀缺性和象征意义始终稳坐第一把交椅。主持人打趣地将这两种恐龙与豪车作比:“暴龙就是恐龙界里的法拉利”,其统治地位与对顶级掠食者的符号崇拜让它在富豪收藏品中拥有绝对的溢价,而相比之下,像剑龙这样的食草恐龙在文化吸引力上本应稍逊一筹。如今连剑龙都能以 4,460 万美元成交,即将登场的这具 6,700 万年前的暴龙化石无疑将创下更令人咋舌的天价纪录。 ### [18:18](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=1098s) 恐龙化石热潮:富豪的新晋“顶级藏品” 随着恐龙化石在拍卖市场上身价飙升,主持人展开了一场风趣的“恐龙鄙视链”讨论。有人将某些恐龙比作“恐龙界的微型面包车(Minivan)”,而另一位则反驳称它们更像正在崛起的“兰博基尼”,只是缺乏深厚历史底蕴,只有真正的“恐龙老饕(Dino heads)”才能领略其价值。大家纷纷亮出自己的最爱:有人钟情于甲龙(Ankylosaurus)和三角龙(Triceratops),也有人认为像雷龙(Brontosaurus)或腕龙(Brachiosaurus)这种庞然大物才真正称得上非凡,家里必须有极大的专属挑高空间才能陈列展示。 随后话题切入即将到来的重磅拍卖——一具名为“Gus”的霸王龙(T-Rex)化石。这具化石以发现地南达科他州农场主 Gary Gus Licking 的名字命名,定于7月14日在苏富比拍卖行(Sotheby's)开槌,预估成交价高达2000万至3000万美元,有望创下恐龙化石拍卖史上的最高纪录。一位主持人还分享了身边的真实逸事:他最近去一位朋友家做客,对方指着一个木制板条箱说里面装的就是恐龙化石,已经放了好几年甚至都没拆封,活脱脱成了“薛定谔的恐龙”。这种高端化石交易不仅体现出苏富比将古生物化石押注为超级富豪挥金如土的新赛道,也引发了文化层面的调侃——如今的恐龙化石,简直就是“婴儿潮一代(Boomers)的宝可梦卡片”。 - **Apex 剑龙化石标杆**:对冲基金城堡投资(Citadel)掌门人肯·格里芬(Ken Griffin)此前拍下的剑龙化石“Apex”,拍卖前估价仅为400万至600万美元,目前已借展于美国自然历史博物馆(AMNH)。 - **博物馆借展惯例**:尽管私人买家豪掷千金,但绝大多数富豪化石买家最终仍倾向于将藏品出借给博物馆进行科研与公众展览。 --- ### [20:16](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=1216s) 市场狂热信号:从戴尔暴涨到黄仁勋签名的“见顶指标” 主播们转而盘点社交媒体账号“Prepared remarks”梳理的当下市场狂欢图景,讨论当前科技股是否已显现短期见顶信号。NBA 球星兼 AI 忠实拥趸 Kyle Kuzma 的动态、各路投资大佬的 13F 报告,都在推波助澜。其中最为抢眼的莫过于戴尔(Dell Technologies)——这家曾历经私有化再重新上市的老牌美国科技硬件公司,在年内已累计上涨150%的基础上,财报发布后单日再度暴涨40%,年内涨幅飙升至惊人的222%。 市场充斥着近乎荒诞的剧烈波动:万亿市值的巨头仅凭卖方分析师的一份研报就能拉升20%,沾上 AI 概念的软件股一个月内暴涨100%,盘中动辄无由头出现10%到20%的震荡。这让一些投资者直呼看不懂,甚至陷入“服下黑药丸(Black pilling)”般的虚无与悲观。主持人回忆道,此前英伟达(NVIDIA)CEO 黄仁勋(Jensen Huang)在一位女性粉丝胸前衣服上签名、或是与朋友街头畅饮时,不少人就惊呼这是“市场见顶信号”;但事实证明,黄仁勋在财报前的极度自信完全是有业绩支撑的。此外,他们还顺带调侃了 Kyle Kuzma 在社交媒体上的灵魂发问:“一个人会因为没被别人叫‘大哥(Big Dog)’而死掉吗?” 主播笑称,想要被叫“Big Dog”,你必须主动把自己置身于特定的街头社交圈层之中。 --- ### [22:08](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=1328s) 荒诞投机与伦理讨论:被鬣狗围攻的 CEO 与内幕交易 话题随后转向网络社区上的黑色幽默与奇葩脑洞。首先是推特用户 Deep Fates 的一句爆款金句改写:“我不怕一个人用 Vibe Coding 写了50个新应用,我只怕一个人把同一个应用 Vibe Code 了50遍。” 紧接着,主持人朗读了 Reddit 论坛 r/CFA 板块上一个引人捧腹且“过于具体”的提问:发帖人假设自己与某美国知名大公司的 CEO 一同前往坦桑尼亚狩猎或荒野游猎,途中不幸遭遇十几只饥饿的鬣狗围攻;凭借年轻敏捷的体魄,他迅速逃生并躲在岩石后,而年迈的 CEO 则惨遭鬣狗撕咬。此时,他非但没有施救,反而掏出手机打开 Robinhood 疯狂买入该公司的看跌期权(Put Options)。发帖人认真发问:“这算内幕交易(Insider Trading)吗?这种突发死讯绝不可能被市场提前定价。如果我为了规避‘重大非公开信息’的指控,在买入期权前先把自己拍摄的 CEO 遇袭视频发到公开的 Instagram Story 上,这还算违法吗?” 面对这个充满地狱笑话意味的提问,主持人调侃道:“这听上去一点都不像假设。”并且从市场博弈角度分析:买看跌期权未必稳赢,因为华尔街可能苦该 CEO 久矣,得知其死讯反而会视其为重大利好(Bullish)暴拉股价;当然,也有极大概率引发市场下挫 21% 的恐慌抛售潮。 --- ### [23:49](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=1429s) 洛杉矶新晋奢华超市与“篮球传单”融资奇招 节目尾声,主持人 John 分享了前一天的离奇见闻。他去打卡了洛杉矶新晋热门杂货店 Laurel Supply,惊叹其奢华夸张程度甚至“让 Erewhon 看起来像个普通的 7-Eleven 便利店”。但令他哭笑不得的是,Laurel Supply 几乎对高档有机超市 Erewhon 进行了像素级的一比一复制,从菜单菜品到货架陈列完全照搬,毫无任何原创差异化,令人大跌眼镜。 不过在离开 Laurel Supply 时,John 在门外被一名创业者拦下。对方递给他一颗印有二维码和宣传标语的真实篮球,上面写着“投资体育的未来:punter.us/invest”,借此为自己的体育创业公司 Punter 进行众筹募资。这一新奇的线下地推形式让主持人深感佩服——精准投其所好,用一颗篮球完成了一次令人难忘的商业 Pitch(虽然因为演播室摄像头设备昂贵,他们平时在棚里只能玩泡沫球)。伴随着这颗篮球带来的惊喜,主播提醒观众在 Apple Podcasts 和 Spotify 留下五星好评,订阅官网通讯,为本周的节目画上了圆满句号。 ## Notable quotes > [02:03](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=123s) 今天非常艰难。我们将重建所有需要重建的部分,重返飞行,这一切都是值得的。 — Jeff Bezos > [02:03](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=123s) 太不幸了,造火箭确实不易(Rockets are hard) — Elon Musk > [09:13](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=553s) 每次想看天气,直接现场 vibe code(凭感觉编程)一个天气 App 不就好了? — Trey > [09:13](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=553s) 我不怕那 vibe code 编写过 50 个不同应用的人,我怕的是那同一个应用硬生生 vibe code 了 50 遍的人。 > [11:43](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=703s) 嘿老板,过去 30 天我们不小心花掉了 5 个亿……我们到底做出了什么?我们达成了什么业务目标? — John Coogan > [14:56](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=896s) 如果你无法用实际产出证明价值,你的 AI 额度就会被系统直接削弱(Nerfed) > [17:33](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=1053s) 暴龙就是恐龙界里的法拉利 > [20:16](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=1216s) 一个人会因为没被别人叫‘大哥(Big Dog)’而死掉吗? — Kyle Kuzma > [23:49](https://www.youtube.com/watch?v=OeWU7OpM8y4&t=1429s) 让 Erewhon 看起来像个普通的 7-Eleven 便利店 — John Coogan ## Mentioned TBPN, John Coogan, Jordi Hays, Blue Origin, New Glenn, SpaceX, Starlink, AST SpaceMobile, Brad Gerstner, Everyday Astronaut, Jeff Bezos, Elon Musk, Oppenheimer, Succession, OSINT Defender, Anthropic, Claude Code, Meta, Uber, AWS, Axios, Madison Mills, The Wall Street Journal, Match Group, Spencer Rascoff, Microsoft, Salesforce, DoorDash, Financial Times, Sotheby's, Citadel, Ken Griffin, American Museum of Natural History, Gary Gus Licking, Dell Technologies, NVIDIA, Jensen Huang, Kyle Kuzma, Deep Fates, Reddit, Robinhood, Laurel Supply, Erewhon, Punter ## Video description Diet TBPN delivers the best of today’s TBPN episode in 30 minutes. TBPN is a live tech talk show hosted by John Coogan and Jordi Hays, streaming weekdays 11–2 PT on X and YouTube, with each episode posted to podcast platforms right after. Described by The New York Times as “Silicon Valley’s newest obsession,” the show has recently featured Mark Zuckerberg, Sam Altman, Mark Cuban, and Satya Nadella. Follow TBPN: https://TBPN.com https://x.com/tbpn https://open.spotify.com/show/2L6WMqY3GUPCGBD0dX6p00?si=674252d53acf4231 https://podcasts.apple.com/us/podcast/technology-brothers/id1772360235 https://www.youtube.com/@TBPNLive [Source](https://www.youtube.com/watch?v=OeWU7OpM8y4)

Source quotes

[2:03] Jeff Bezos: 今天非常艰难。我们将重建所有需要重建的部分,重返飞行,这一切都是值得的。 [2:03] Elon Musk: 太不幸了,造火箭确实不易(Rockets are hard) [9:13] Trey: 每次想看天气,直接现场 vibe code(凭感觉编程)一个天气 App 不就好了? [9:13] 我不怕那 vibe code 编写过 50 个不同应用的人,我怕的是那同一个应用硬生生 vibe code 了 50 遍的人。 [11:43] John Coogan: 嘿老板,过去 30 天我们不小心花掉了 5 个亿……我们到底做出了什么?我们达成了什么业务目标? [14:56] 如果你无法用实际产出证明价值,你的 AI 额度就会被系统直接削弱(Nerfed) [17:33] 暴龙就是恐龙界里的法拉利 [20:16] Kyle Kuzma: 一个人会因为没被别人叫‘大哥(Big Dog)’而死掉吗? [23:49] John Coogan: 让 Erewhon 看起来像个普通的 7-Eleven 便利店

Source quotes

[0:00] Jeff Bezos: very rough day [0:00] Elon Musk: Most unfortunate. Rockets are hard. [6:38] Deep Fates: Fear not the man who has vibe coded 50 apps. I fear the man who has vibe coded the same app 50 times. [21:38] Kyle Kuzma: Can you die from a lack of being called big dog? [21:38] If instead of helping him fend them off, I open up Robinhood and start buying put options on his company, would this be insider trading?... What if before I buy the puts, I post a video of him getting attacked on my public Instagram story?

Original transcript

[0:00] bunch of stories. Uh we're going to go [0:01] through mostly the stories that have [0:02] just broken in the last 24 hours. Uh the [0:05] first is this insane video from Blue [0:09] Origin. Very, very disappointing to see [0:11] Blue Origin's New Glenn rocket just blew [0:14] up at LC landing LC-36 while attempting [0:18] to static fire ahead of NG-4. We can [0:20] watch this video because it is [0:23] absolutely insane. [0:25] >> a [0:26] nuclear bomb went off. [0:27] >> It looks like a like like scene from [0:30] Oppenheimer. It looks like [0:32] uh Christopher Nolan movie. This is [0:35] uh absolutely remarkable. Uh Everyday [0:37] Astronaut says, "Oh my god, that was a [0:39] very big one. I hate to see setbacks in [0:41] progress. This is not good." Uh that has [0:43] to be extremely, extremely frustrating. [0:45] Um [0:46] Brad Gerstner broke down a little bit of [0:48] the back and forth on uh this particular [0:51] uh rocket initiative. Uh [0:53] Jeff Bezos's rocket company suffered a [0:55] catastrophic failure last night when its [0:57] New Glenn rocket, a reusable heavy lift [0:59] orbital spacecraft designed to compete [1:02] with SpaceX's Falcon Heavy. Uh and we [1:05] were talking about this in the backdrop [1:06] of the uh of the SpaceX IPO. And I heard [1:10] Brad Gerstner talking about this on [1:12] CNBC. I think I someone was playing [1:15] a Gerstner interview in the in the [1:16] studio today. Uh and he was saying, "The [1:18] launch business is fantastic, but it's [1:20] not enough without Starlink, which is a [1:22] fantastic business. But that's not [1:23] enough without the AI business, which is [1:25] a fantastic business and growing." And [1:27] so, to just have a launch business and [1:29] then have like this is got to be [1:31] extremely frustrating uh if you're [1:33] competing with a company that's going to [1:35] raise 80 billion I don't know I forget [1:38] how much SpaceX is actually going to [1:39] raise, but they're going to raise a lot [1:41] of money. They're going to have a lot of [1:42] uh capital to deploy in their march [1:45] towards uh ever more frequent and uh and [1:48] uh ever more frequent reliable [1:50] >> painful you know, Blue Origin started [1:52] before SpaceX. Talked about this before. [1:55] >> That's been hard. [1:55] >> Uh and yeah, unclear unclear uh, how [1:59] much this will set them back, but uh, [2:01] certainly disappointing. [2:03] >> So, the good news is that no one was [2:05] hurt, which is incredible because you [2:07] see the rocket, it looks like it's [2:09] surrounded by a city. It looks like [2:11] there's buildings around, and to see [2:13] that much destruction with no one [2:15] injured at all is a miracle, and I'm so [2:18] happy to hear that. Jeff Bezos tweeted, [2:20] "Very rough day. We'll rebuild uh, [2:22] whatever needs rebuilding and get back [2:24] to flying. It's worth it." And Elon [2:26] chimed in with some words of [2:27] encouragement. Space is hard. A lot of [2:29] folks were uh, sending their [2:31] encouragement because uh, I think even [2:33] if you're uh, you know, a SpaceX maxi, [2:36] uh, it's it's it is very exciting for [2:38] America to have multiple heavy launch [2:40] capability uh, providers in the market. [2:44] It's good. It was very exciting when uh, [2:46] New Glenn got to orbit, came back. Um, [2:49] that was the second time that that sort [2:51] of rocket technology had been demoed, [2:53] and it was demoed in America. Sort of [2:55] even our second-best rocket provider is [2:58] better than everyone else in around the [3:00] globe. What else do you have, Tyler? [3:01] >> just some added context. So, this was [3:03] the This is the fourth test. [3:05] Uh, this was prepping for the fourth [3:07] test. In the third test, if you [3:08] remember, um, this is when the the [3:10] rocket kind of correctly went up, but [3:11] then deployed an ASTS [3:14] satellite in the wrong orbit. [3:15] >> Wait, but but that was New Glenn? [3:17] >> That was that Yeah, that was the third [3:18] test. [3:19] >> That was pretty recent. So, they're on a [3:20] pretty good cadence here, but this is [3:22] still a huge setback [3:23] >> Yeah, and the ASTS is down 16% today. [3:27] >> Because of this, most likely. [3:28] Interesting. Interesting. So, Elon Musk [3:31] lent his support, tweeting "Most [3:32] unfortunate. Rockets are hard." That's [3:34] an understatement. A lot of people were [3:35] saying like, uh, "If you think uh, [3:37] software engineering is hard, you could [3:39] have been a rocket scientist." It is, [3:41] after all, rocket science. Uh, the [3:43] explosion caused extreme structural [3:44] damage to its only functional launch [3:46] pad. While Blue Origin has successfully [3:48] reached space a number of times with [3:49] other vehicles, New Glenn has has has [3:53] had just one successful flight out of [3:54] three attempted tries. Uh from 2006 to [3:57] 2008, Elon Musk had three consecutive [4:00] failures with Falcon 1 before [4:02] successfully launching it. And so, [4:04] failure is, you know, is a natural state [4:07] of these pursuits, but uh never fun to [4:11] watch it happen. There were some people [4:13] that were syncing up the different [4:14] angles. There were some different angles [4:16] on this that were absolutely uh crazy to [4:18] see people watch. [4:19] >> from Truthful. [4:20] >> Truthful. This is the one that you want [4:22] to see. This literally looks like a nuke [4:24] went off. So scary. [4:26] Yeah, vertical footage. Absolutely [4:28] crazy. [4:29] Amazing footage from the local. [4:31] >> I wonder what the reaction is from the [4:33] people. [4:33] >> Oh, that's really far away. [4:35] >> It's far away, but it's also a pretty [4:37] big mushroom cloud. I imagine maybe they [4:39] walked to their cars. [4:40] >> Yeah, I saw some people saying like, "I [4:42] don't want to hear about my carbon [4:43] footprint ever again because this seems [4:45] like [4:47] an immensely disastrous explosion." [4:49] >> Uh other people were saying Bezos did [4:52] Roman's rocket launch from Succession [4:54] IRL, if you remember this scene. We can [4:57] pull it up. [4:57] >> Yeah. [4:58] >> You haven't seen Succession. [4:59] >> I have seen the first season. I haven't [5:01] seen the whole thing. [5:02] >> But he has a pet project. [5:04] >> Yeah. [5:05] >> Okay. [5:05] >> And it blows up. [5:06] >> It blows up. [5:07] That's certainly dramatic. I feel like [5:09] that makes for good good TV. [5:11] >> Yeah, we were right before the show [5:13] started we were talking about the [5:14] nominative determinism of Blue Origin. [5:17] John said it blew up. [5:20] Ba- boom- tish. Uh [5:22] but [5:23] uh or, you know, blue as in sort of sad. [5:25] >> Feeling blue. [5:26] >> Sad. [5:27] >> Yeah. [5:27] >> Sad start. Uh but [5:28] >> They will rebuild. [5:29] >> They will be back. [5:30] >> Uh so, OSINT Defender says, "Daylight [5:32] reveals the extent of damage caused to [5:34] launch complex 36 in the surrounding [5:36] area of Cape Canaveral's Space Force [5:38] Station in Florida following last [5:39] night's massive explosion of Blue Origin [5:41] New Glenn during static fire test." And [5:43] there was a static fire test that went [5:45] poorly at Starbase, uh and they had a [5:48] similar explosion, and people were [5:50] regarding that as like a major setback. [5:52] And maybe it was, but at the same time, [5:54] we saw a very successful launch of uh [5:56] Starship uh just a week or two ago. And [5:59] so, [5:59] >> This looks way better than I would have [6:01] thought. [6:02] >> Yeah, I agree. It looked like total [6:04] destruction. I was expecting like a [6:05] crater in the ground. I was expecting a [6:07] crater in the ground. [6:08] >> Yeah, so so [6:10] you can see here clearly a lot of damage [6:12] >> Not good. [6:13] >> right around the pad, but there's plenty [6:15] of other infrastructure [6:16] >> that seems to be still standing, and so, [6:19] uh you you should in theory be able to [6:21] rebuild. But, I mean, with anything uh [6:23] rocket-related, you have to imagine that [6:25] every nut and bolt on that on that uh [6:28] tower, even though it is standing, needs [6:30] to be reinspected, reexamined, make sure [6:32] there's not corroded. Uh there's got to [6:34] be so much work for the team. They have [6:36] my full faith that they will get it [6:38] done. Well, shifting over to the token [6:40] maxing debate, people are spending more [6:43] and more on tokens. Uh there's been a [6:46] complete fast takeoff in enterprise AI [6:48] adoption, uh but people are raising [6:49] questions about what is the ROI on [6:51] these? There's a whole bunch of [6:52] companies that are grappling with this. [6:54] Uh some good news and a lot of questions [6:56] for where this goes next. So, we'll take [6:57] you through it. So, the big news is that [6:59] Anthropic uh recently uh passed 47 [7:02] billion in ARR uh and raised a massive [7:05] series uh series H 65 billion at 965 [7:10] billion post-money valuation. They're [7:12] almost at 9999999. [7:15] Last November, Claude Code was going [7:16] viral among a lot of early adopters for [7:19] and small vibe coding apps were [7:20] launching daily, but Q2 2026 was clearly [7:24] a massive moment for Fortune 500 [7:26] wide-scale rollouts. Uh and so, this has [7:28] become a double-edged sword for some [7:30] organizations. Uh token maxing [7:32] dashboards have been reportedly led to [7:35] potentially ROI negative AI use in at [7:38] name brand companies like Meta. There [7:40] was the the the the the talk of a token [7:42] maxing dashboard. People leaving things [7:44] running overnight that weren't [7:45] necessarily productive just cuz they [7:46] want to rank up on the dashboard. That's [7:47] obviously very expensive. Uber went back [7:49] and forth on, well, we blew through our [7:50] budget, but a lot of people were saying, [7:52] well, if they set a budget in 2025 for [7:56] their token spending 2026, like the [7:59] capabilities have gotten so much better, [8:00] the models have gotten so much more [8:01] expensive. [8:02] >> Yeah, so theoretically you should find [8:04] more budget. [8:05] >> might have been very small, but they did [8:07] say they blew through it and then uh, [8:09] the uh, chief operating officer said, I [8:11] I think it was the chief operating [8:12] officer, uh, said something like, oh, [8:14] we're we're we're struggling to [8:16] understand the financial impact and like [8:18] the ROI on this stuff, but his actual, [8:20] uh, [8:21] his actual comments as you unpack them [8:24] were much more reasonable and he wasn't [8:26] completely, uh, you know, dooming on the [8:29] ROI of the spend. He was just saying [8:31] that like the next the next iteration [8:33] will be understanding the impact to the [8:36] bottom line of this spending. And then A [8:38] A AWS was also reported in Axios as [8:41] having spent something like half a [8:42] billion dollars in a single month. And [8:44] so, whenever the numbers get big, [8:45] there's going to be questions about ROI. [8:47] Uh, the bull case is that the cost per [8:49] task completed by AI will decrease very [8:51] quickly. So, even if you're spending [8:53] half a billion per month on AI or tokens [8:57] today, uh, the same output will be [8:59] available next year maybe for a tenth of [9:01] the cost, maybe next year it's half the [9:03] cost. Like, even even if there's no [9:05] optimizations to the systems, the [9:07] hardware depreciates and then more power [9:10] comes online. Like, the market solves [9:12] these things pretty quickly. [9:13] >> Yeah, it's naturally deflationary. [9:15] >> Yeah, yeah, and I think we've seen that [9:17] where where capabilities have gone open [9:19] source, they've gone cheaper, they've [9:20] been distilled, and you've got, you [9:22] know, 90% of the value. Maybe you don't [9:24] get the exact same flavor [9:26] >> an example of of uh, you know, people [9:28] are using LLMs to get the weather [9:30] report. [9:31] >> That was a funny one. [9:33] >> be, I'll admit I've done that before. [9:35] >> Yeah. [9:35] >> Uh, it can be very convenient. [9:38] >> Typically, you'd go to like a free chat [9:39] app for that though, not [9:41] >> Well, no, you could go to the weather [9:42] app. [9:43] >> model. [9:44] >> But, sometimes it's nice to just ask [9:46] chat. [9:47] >> Yeah. I I've been running into this a [9:48] lot with people. I ran into somebody [9:50] yesterday who was telling me that they [9:51] have a they have a an agent that looks [9:54] through their their iOS contact book and [9:57] sees if they added any [9:59] any new contacts. And I remember being [10:02] at a conference and you know, you're [10:03] changing you're exchanging numbers with [10:04] people and it's hard to tell if you add [10:06] somebody to your contacts like who'd you [10:08] add? Like because you can't it's a very [10:10] weird Apple feature that they don't have [10:12] sort your contacts by recently added. [10:14] That's just like a UI feature that Apple [10:16] should add. They haven't. But, there's [10:17] like a $2 app that does that basically. [10:20] It just looks at your contacts. But, you [10:22] can also do it in the agentic way and [10:24] have it email you or synthesize [10:25] everything and go away further. And [10:27] there's a you know, a debate about [10:29] what's the value there and and people [10:31] are making that those tradeoffs in their [10:32] personal life. They're also making it in [10:34] the enterprise. But, of course the [10:35] stakes are a lot higher in the [10:36] enterprise because everything has five [10:38] extra zeros behind it if not nine extra [10:40] zeros behind it. And so, there's a [10:42] debate about over whether AI tooling is [10:44] being pointed at the most high leverage [10:46] problems in these organizations. Like [10:48] are you just picking up things that are [10:51] deep in the backlog and they were [10:52] deprioritized probably for a good reason [10:55] because they were never really going to [10:56] move the needle. But, now you can just [10:58] say, "Hey, go churn on the all these [11:00] backlog items." That's maybe not ROI [11:03] positive at current token prices. Might [11:05] be in the future. Um, [11:07] but maybe the cutting room floor should [11:09] remain the floor and not be not [11:12] everything should be shipped [11:13] necessarily. Outside of stories like [11:15] workers checking the weather with AI [11:16] agents or running endless loops trying [11:19] random different make-work projects. [11:21] There's definitely a worry that truly [11:22] needle-moving features aren't being [11:25] pulled forward like people would expect. [11:27] >> Trey says, "Just vibe code your own [11:28] weather app each time you You to know [11:30] the weather." [11:30] >> Yes. Yes. I think you have a post about [11:32] that in the timeline. [11:34] >> Yeah, who was [11:35] >> Fear not the man who has vibe coded 50 [11:38] apps. I fear the man who has vibe coded [11:40] the same app 50 times. [11:43] Uh that was a good post. And so, you uh [11:46] you probably don't want a a literal [11:47] token maxing dashboard. I think uh [11:49] everyone has has has has tested with it [11:52] >> Meta has tried it. Anthropic has it. [11:55] >> Ha had it. I think they I think they [11:56] took it down or something, but uh Meta [11:59] same thing. Uh it's easy to get [12:01] obsessed. And I And the token maxing [12:03] dashboards pop up not just in the uh not [12:07] just in the literal like who is on the [12:10] leaderboard, but also if you give [12:12] someone a budget, they can kind of see [12:14] it as like, "Okay, well, my boss gave me [12:17] a $1,000 token budget or a $10,000 token [12:20] budget or a $100,000 token budget. If I [12:23] am not using it, if I'm not putting it [12:25] to use, then I don't look like I'm [12:28] deploying the capital that I was given." [12:30] Like if you give a marketer a you know, [12:32] a brand budget of a million dollars, and [12:35] they come back to you and they say like, [12:36] "Sorry, boss. Like I only spent [12:39] $100,000." You'd be like, "Well, like [12:41] who'd you talk to? Like why didn't you [12:42] find good use of that funding?" Like [12:45] it's very rare. At the same time, it can [12:47] be, you know, you don't want those [12:48] employees deploying that budget into bad [12:51] places and just wasting it because they [12:52] have the budget. So, these are these are [12:54] common problems across all aspects of [12:56] the enterprise. [12:58] Um and so, I think the future looks a [13:00] little bit like Jevons paradox, of [13:01] course. When something becomes more [13:03] efficient to use, people often often end [13:05] up using more of it, not less. And then [13:07] also Goodhart's law. When a measure [13:09] becomes a target, it ceases to be a good [13:11] measure. And so, uh we we live in a [13:13] world defined by Jevons paradox and [13:16] Goodhart's law. And you put those [13:17] together. [13:18] >> The combination of those, many people [13:20] will call that Coogan's law. [13:22] >> Coogan's paradox. [13:23] >> Coogan's paradox. [13:24] >> Both Jevons paradox and Goodhart's law [13:28] are true. [13:28] >> Uh Madison Mills, over at Axios, had uh [13:32] some good reporting on it. I was uh we [13:35] were [13:37] we were on a flight [13:38] >> Mhm. [13:38] >> when I found out uh when I saw that that [13:41] reporting that someone had spent uh half [13:43] a billion dollars a month kind of [13:45] accidentally and and uh [13:48] >> And we'd heard rumors of those numbers [13:50] >> just imagining the conversation of the [13:52] the first person to kind of like find [13:54] the number and [13:55] >> Yeah. [13:55] >> you know, hey, maybe maybe we should [13:57] talk to the CTO about this. Okay, yeah, [14:00] probably time to bring the CFO in. [14:02] >> Yeah. [14:02] >> Hey, hey boss, uh [14:05] we accidentally spent half a billion [14:06] dollars [14:08] in the last 30 days. [14:09] >> It's a lot of money. [14:10] >> right, what did we what did we make? [14:12] >> Yeah. [14:12] >> What did we do? [14:13] >> What did we do? [14:13] >> we spend it? [14:14] >> What did we get done? It's tough. We we [14:16] see examples of we we [14:18] >> And there was there was there was a lot [14:19] of like there was some conspiratorial [14:21] posts, people saying, oh, how [14:24] >> deal. [14:24] >> Yeah, how how convenient for Amazon, who [14:27] obviously owns a lot of, you know, the [14:29] big labs, to spend all this money on [14:32] Anthropic right when they're raising a [14:33] round and they got this revenue [14:35] multiple, blah blah blah. [14:37] I It's not really how it works. Like it [14:39] wasn't like this round with like this [14:41] this round wasn't like they were just, [14:43] okay, we're going to give you XX [14:45] revenue. [14:45] >> And there were plenty of hyperscalers [14:46] that don't have active positions that [14:48] were doing the same thing. [14:49] >> Yeah. [14:50] >> Like this was a broader trend. Uh but [14:52] yeah, it it is it is a crazy [14:53] skyrocketing cost to build. I mean, we [14:55] see this all the time. [14:56] >> I I I think it's healthy how quickly [14:58] things corrected. It's not like this was [15:02] I mean, and of course some companies [15:03] won't correct, but it is a healthy [15:06] dynamic that companies were, hey, we got [15:08] a little bit ahead of our skis for a [15:10] couple months. Now, let's be a little [15:12] bit more [15:13] >> Let's stack rank the tokens. Cut all the [15:16] unnecessary token spend. Keep all the [15:18] good token spend. I mean, we see this [15:19] all the time with uh there'll be some [15:21] vibe-coded project out there that's uh [15:23] like incredibly high token cost with [15:26] very little value and then on the flip [15:28] side you'll have someone that actually [15:29] built something really cool with you [15:31] know just like their default $200 month [15:34] you know subscription and they didn't [15:36] actually have to token max to get the [15:38] product to where they wanted it to be [15:41] because they they they knew what they [15:43] were building they used the tool like a [15:45] scalpel not a hammer and they got a good [15:47] outcome. So the Wall Street Journal has [15:49] some more coverage of this corporate [15:51] America is starting to ration AI as as [15:54] costs skyrocket executives are [15:56] scrambling to track returns on AI [15:58] investments as the bill for massive [16:00] computing [16:01] needs come due. We talked to Spencer [16:03] Rascoff from Match Group about this. He [16:06] was [16:07] sort of sharing a [16:09] a very reasonable token spend I think in [16:11] the single digit millions but he was [16:13] still saying that like one of the tasks [16:16] that him and his team will be embarking [16:17] upon over the next year will be [16:20] understanding the ROI on that investment [16:24] because you should be tracking it just [16:26] like digital marketing dollars that go [16:27] out the door. What was your ROI? How did [16:30] it move the needle? Use of artificial [16:32] intelligence by big companies is [16:33] exploding and the soaring cost has some [16:36] of them pumping the brakes in a way that [16:38] could complicate AI's triumphal march [16:40] across the economy. [16:41] Are they pouring cold water on it? We'll [16:43] see. [16:44] Executives across industry this year [16:46] have urged employees to integrate AI [16:48] tools. Wired has a whole AI for business [16:52] deep dive that you can go take their [16:54] survey [16:55] into their work spending freely to [16:57] encourage experimentation and seeking to [16:59] send a message to Wall Street that their [17:00] companies won't be left out behind in a [17:02] coming wave of disruption. All that [17:04] enthusiasm enthusiasm has resulted in [17:07] skyrocketing costs for so-called tokens [17:09] the basic units of measurement for AI [17:11] computing. Now corporate leaders are [17:12] scrambling to bring down expenses by [17:14] finding ways to ration AI. Top technical [17:17] executives for Uber, Meta, Microsoft, [17:19] Salesforce, DoorDash, and other [17:20] companies have all talked about new [17:21] efforts to ensure AI use contributes to [17:23] productivity or have taken steps to [17:25] reduce the availability of some tools [17:27] for certain employees. You get nerfed if [17:30] you're not putting up big numbers. We [17:32] should move on. First, we got to talk [17:34] about the fossil hunt. Big spenders are [17:36] pursuing Tyrannosaurus Rex skeletons. [17:38] This was on the cover of the Financial [17:40] Times. It's the most important story in [17:43] the global economy according to the [17:45] Financial Times as of Thursday. This is [17:46] an old edition. But this is interesting. [17:49] Sotheby's is to auction a 67 [17:51] million-year-old Tyrannosaurus Rex 2 [17:53] years after it sold a a Stegosaurus [17:56] fossil to hedge fund owner Ken Griffin [17:59] for 44.6 million. I thought Ken Griffin [18:02] was was uh trying [18:03] >> I didn't know I didn't know Stegosaurus [18:05] were getting up there like [18:06] >> I didn't know he was diversified. [18:07] >> You know, [18:08] I feel like T-Rex is up here [18:10] desirability and then everything else is [18:13] >> Yeah. [18:13] >> you know, way [18:14] >> T-Rex is the Ferrari [18:15] >> of dinosaurs. [18:17] >> Yeah. [18:17] >> Stegosaurus [18:18] >> I would say that's kind of a minivan of [18:19] dinosaurs. [18:20] >> Minivan? I was going to say Lambo. I was [18:22] going to say the Lamborghini. They're on [18:24] a rise. You know, the true the true dino [18:26] heads know that there's something there. [18:28] They're starting to pick up momentum, [18:30] but they don't have the heritage. They [18:31] don't have as much of the heritage. I [18:32] don't know. [18:33] >> Yeah, I'm more of a I think I could get [18:35] into an Ankylosaurus. [18:37] >> Oh, Ankylosaurus. Okay. [18:39] >> Ankylosaurus. [18:40] Uh Triceratops, too. [18:42] >> Yeah. I mean, the Brontosaurus like the [18:44] big guys, that's that's special. You got [18:46] to have a special special viewing area [18:48] for that. Well, this T-Rex is named Gus [18:51] after Gary Gus Licking, the rancher [18:54] whose land it was found on in South [18:56] Dakota. Well, it'll be auctioned at [18:58] Sotheby's with an estimate between 20 [18:59] million and 30 million, the highest for [19:01] a dinosaur fossil on July 14th. [19:05] >> I was at a I was at a buddy's house [19:07] >> Yeah. [19:08] >> uh recently and Uh, he just pointed over [19:11] at this box and it was it was a [19:13] dinosaur, [19:14] >> Ooh. and he hadn't taken it out of the [19:16] box. He's like, "I've had it for a few [19:17] years now." [19:18] >> Was it a glass box that you can see in? [19:20] >> No, no, no. It's a wooden box. It's just [19:21] a crate. [19:22] >> What's in the box? [19:23] Schrodinger's dinosaur. [19:25] >> dino breathe. [19:26] >> Maybe. [19:27] Uh, the plant sale in New York [19:28] highlights how the auction house is [19:30] betting on the fossil market as a place [19:32] where the wealthy will spend big. The [19:34] pre-auction estimate for Apex, which is [19:38] uh the Citadel boss Ken Griffin's [19:40] Stegosaurus, was 4 to 6 million. [19:42] >> And Nicola says Brachiosaurus. [19:45] Brachiosaurus is the go-to. [19:47] Brachiosaurus has a crazy [19:48] >> Ooh, Odd Lots did a podcast about this? [19:51] Amazing. We got to listen to that. Uh, [19:53] the overwhelming majority of fossil [19:54] buyers still want to lend their [19:56] purchases to a museum. [19:58] Uh, Apex is now on display at the [20:00] American His- Museum of Natural History. [20:03] Uh, that is fun story. If you're in the [20:06] market, go pick it up. Go pick up a [20:08] T-Rex. You got to do it. Uh, it's the [20:11] ultimate the ultimate collector's item. [20:13] It's the Pokémon card for boomers or [20:15] something like that. [20:16] >> Prepared remarks [20:18] >> Yes. [20:18] >> is sharing some signals. You tell us [20:21] what kind of signals they are. Kyle [20:23] Kuzma, the AI maxi, stocks ripping 10 to [20:26] 50% [20:27] >> He's coming on the show. [20:27] >> on 13F of some chud. Can't be Leopold [20:30] he's talking about. [20:32] It's no chud. [20:34] Uh, Dell plus 40% on earnings after [20:36] being plus 150% year to date. Dell is [20:39] now 222 up 222% [20:42] >> Wow. [20:42] >> year to date. Not bad. [20:44] >> Michael Dell. [20:44] >> Not bad for somewhat of a I'm not going [20:47] to call it a dinosaur, but um [20:49] >> Well, it's been taken private, taken [20:50] public. It's fascinating history of the [20:52] of that company, but [20:53] >> American technology company. Uh, $1 [20:56] trillion company is moving 20% on [20:57] sell-side notes. 1 and 1/2 trillion [20:59] space hold co of he says turds. [21:03] >> Mhm. [21:05] >> Uh, 10 to 20% intraday moves for no [21:07] reason. Software with AI exposure plus [21:09] 100% in a month. [21:10] >> He's black pilling. Moving on. [21:12] >> Uh, no, it's just so so we were uh, [21:15] someone else said this morning uh, [21:18] I also thought it was a top signal when [21:20] Jensen signed [21:22] >> Yeah. [21:22] >> that infamous shirt. [21:24] >> about? Yeah, the shirt. Or or even when [21:26] he was drinking with his buddies, [21:28] everyone was [21:28] >> No, but I I that was a top signal. [21:30] >> but yeah. He He looked very confident [21:32] going to earnings and and he and he was [21:34] confident for a good reason. [21:35] >> Kyle Kuzma says what we've all been [21:38] thinking. [21:38] >> Oh, what is that? [21:39] >> Can you die from a lack of being called [21:41] big dog? [21:42] >> Mhm. It's a big question. [21:44] >> It's a big question. Do you get called [21:46] big dog too much? [21:48] >> No, not very often. I don't know. [21:50] >> Okay. [21:50] >> I think you put yourself in the right [21:52] There's certain spaces where you might [21:54] get called big dog [21:56] and you have to you have to attend. You [21:58] have to open yourself to the [21:59] opportunity. You have to open the door [22:01] to being called big dog. Like if [22:02] everyone knows your name, they're just [22:03] going to call you your name. You have to [22:05] be [22:06] uh, you have to be walking around in a [22:07] certain space. [22:08] >> Deep Fates, this was the post we had [22:11] earlier. I fear not the man who vibe [22:13] coded 50 new apps, but the man who vibe [22:15] coded one new app 50 times. [22:19] It's a banger post. I think he meant to [22:20] say but the man who vibe coded the same [22:23] app 50 [22:24] >> Yeah. [22:24] >> times. [22:25] >> Yeah, the same new app 50 times. [22:27] Something like that. [22:28] >> Uh, this was good. Over on Reddit r/CFA, [22:32] would it be considered insider trading [22:35] if I'm on a hunting trip or safari with [22:37] a CEO of a large firm and they get [22:39] mauled by hyenas and I start buying put [22:42] options on their firm. Let's say I go to [22:44] Tanzania [22:45] >> This does not sound hypothetical. [22:47] >> with the CEO of a very prominent firm in [22:49] the United States when we suddenly get [22:51] overrun by a pack of a dozen hungry [22:54] hyenas. However, I and my youthfulness [22:57] are of course quicker than this old man [22:59] and I manage to escape and hide behind a [23:01] rock while the hyenas maul him? [23:03] >> Mhm. [23:03] >> If instead of helping him fend them off, [23:05] I open up Robinhood and start buying put [23:08] options on his company, would this be [23:10] insider trading? There's absolutely no [23:12] way this can be priced into the stock [23:14] predicted. Oh, but the material [23:16] non-public info, blah blah blah. Okay, [23:18] but what if before I buy the puts, I [23:20] post a video of him getting attacked on [23:22] my public Instagram story? Uh [23:25] what then? [23:26] Thoughts? Purely hypothetical. [23:28] >> Does not sound hypothetical. Well, it [23:30] all depends on what the market thinks [23:32] about the CEO because it's possible that [23:34] the market sees this as a bullish [23:35] signal. The the CEO is no longer there. [23:37] Maybe he's dead. [23:38] >> He's [23:40] clearly pricing in the 21% nuke salute, [23:43] you know, where the market at least [23:45] briefly sells off 21% and then hopefully [23:48] pops back [23:49] >> in. [23:49] >> Brad Hunt, ask John about his new [23:51] basketball. [23:52] >> Can some Is the car here? We have the [23:54] basketball. Uh Nick, can you go get the [23:57] basketball that's in my driver seat? Uh [23:59] or in the passenger seat because uh we [24:02] were at Laurel Supply yesterday, which [24:05] makes Erewhon look like a 7-Eleven. [24:08] >> It makes It makes Erewhon look like a [24:09] 7-Eleven. [24:10] >> No, I It's so above. [24:12] Laurel Supply is is uh is the new [24:14] Erewhon in in LA. [24:17] >> That is not It's very nice. [24:18] >> Not an actual Erewhon. Everything is a [24:21] one-to-one copy of Erewhon. They didn't [24:24] They did not They did not It's like just [24:25] It's disorienting. They did not try to [24:27] differentiate a single thing. [24:29] >> Yeah. [24:29] >> They copied every item on the menu. They [24:31] copied every [24:32] >> Delicious food. [24:33] >> every every single item. In my culture, [24:36] that's very offensive because if you're [24:38] going to go through the process of [24:39] creation [24:40] >> Yeah, you think they would be able to do [24:41] something differently. Okay, but outside [24:44] of Laurel Supply, I receive from uh I [24:47] get stopped by uh a person who I believe [24:50] is in the chat. Um and uh and he says uh [24:53] here is a basketball. I got this for you [24:56] because uh he's raising money for a [24:58] company Punter and it says invest in the [25:01] future of sports punter.us/invest [25:04] and he had this basketball with a QR [25:06] code on here. What a unique way to draw [25:09] attention to your company. What a unique [25:11] way to [25:12] to pitch someone and you know, you know, [25:14] we love a basketball in the in the [25:16] studio. Although we use a soft [25:19] because there's a lot of camera gear. So [25:20] we don't throw a full-size basketball. [25:22] We use a we use a foam one. But thank [25:25] you [25:26] to the Punter team for making this [25:28] possible. Very interesting drop. Very [25:30] fun. Very fun way. [25:33] And what what a great what a great way [25:34] to end the show. We had an NBA star on [25:36] the show and we finished with a [25:37] basketball. Have a great weekend. We'll [25:39] see you on Monday. [25:41] Have a great have an incredible weekend. [25:43] Leave us five stars on Apple Podcast and [25:44] Spotify. [25:46] Sign up for our newsletter tbpm.com. We [25:47] will see you [25:48] on Monday. [25:50] Goodbye.