Karlie Kloss Deploys Tech Startup Model to Revive Legacy Print Outlets

How Karlie Kloss Went From Cover Girl to Media Mogul | The Circuit — Bloomberg Originals

Bloomberg Originals

Bedford Media relies on lean operational frameworks and small core teams to make traditional magazines like Life and i-D profitable without chasing tech-sized financial returns.

AI-assisted summary of How Karlie Kloss Went From Cover Girl to Media Mogul | The Circuit — original source. Check the original for full context.

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## Background This episode of "The Circuit with Emily Chang" was published on YouTube by Bloomberg Originals on July 1, 2026. According to the page description, host Emily Chang goes inside the world of supermodel-turned-entrepreneur Karlie Kloss to explore how she is working to revive magazine publishing.

## TL;DR Karlie Kloss discusses her transition from a top fashion model to an investor and media entrepreneur acquiring iconic print publications like Life, i-D, and W Magazine through Bedford Media. Returning to her hometown of St. Louis, Missouri, she reflects on supporting her family through bankruptcy during her early modeling days, launching Kode with Klossy, and her advocacy for reproductive rights. She also addresses operating lean startup models for legacy titles, maintaining editorial independence, navigating her family's political dynamics, and balancing her business pursuits with raising three young children.

## Atmosphere & style The interview strikes a warm, intimate, and candid tone as it bridges high-fashion glamour with grounded Midwestern roots. Emily Chang and Karlie Kloss share an easy, conversational rapport, transitioning seamlessly from thoughtful discussions on media economics and political principles to playful, nostalgia-filled moments like sampling St. Louis frozen custard and critiquing tech CEO wardrobes. The experience feels accessibly personal yet deeply business-focused, illustrating Kloss's journey with a mix of reflective authenticity and sharp entrepreneurial drive.

## Key takeaways - [00:02](https://www.youtube.com/watch?v=dat7sucxxzU&t=2s) Karlie Kloss is leading Bedford Media to revive historic media titles like Life, i-D, and W Magazine by running them as lean, startup-style digital and commercial operations. - [07:36](https://www.youtube.com/watch?v=dat7sucxxzU&t=456s) Bedford Media's core philosophy is to preserve the editorial integrity and cultural impact of heritage titles without needing massive traditional overheads or huge tech teams. - [01:30](https://www.youtube.com/watch?v=dat7sucxxzU&t=90s) Growing up in St. Louis, Kloss entered high-fashion modeling at age 15, balancing high school with international assignments like shooting for Vogue on the Great Wall of China. - [03:29](https://www.youtube.com/watch?v=dat7sucxxzU&t=209s) Following the 2008 financial crisis and her family's bankruptcy, Kloss's early modeling income served as a critical financial lifeline to support her parents and educate her sisters. - [05:42](https://www.youtube.com/watch?v=dat7sucxxzU&t=342s) Kloss transitioned from modeling to business and investing early on, launching her YouTube channel Klossy, founding Karlie's Kookies, hosting Project Runway, and angel investing. - [14:32](https://www.youtube.com/watch?v=dat7sucxxzU&t=872s) To address the gender gap in technology, Kloss founded Kode with Klossy in 2015, a free coding program for young women and non-binary teens that has reached over 12,000 alumni. - [13:01](https://www.youtube.com/watch?v=dat7sucxxzU&t=781s) Addressing media ownership concerns, Kloss emphasizes maintaining a strict boundary between commercial management and creative editorial independence. - [15:44](https://www.youtube.com/watch?v=dat7sucxxzU&t=944s) Kloss remains politically active as a Democrat and advocate for reproductive rights, campaigning for Missouri's constitutional amendment protecting reproductive access. - [18:42](https://www.youtube.com/watch?v=dat7sucxxzU&t=1122s) Through the Gateway Coalition, Kloss has helped direct over $4 million to local clinics nationwide to maintain access to healthcare. - [20:26](https://www.youtube.com/watch?v=dat7sucxxzU&t=1226s) Now in her early thirties with three young children, Kloss is balancing her media ventures with family life.

## Detailed walkthrough ### [00:02](https://www.youtube.com/watch?v=dat7sucxxzU&t=2s) Navigating the Tough Business of Media

Emily Chang introduces her conversation with supermodel-turned-entrepreneur Karlie Kloss, focusing on the daunting economics of the modern magazine industry. Kloss discusses how small, independent print media businesses are continually failing because they refuse to innovate or think outside the box. Facing a world dominated by fast-paced digital distractions, Kloss explains that her main operational goal is to figure out how to capture consumer attention and create tangible publications that truly break through the noise and matter.

Karlie Kloss has built a multifaceted identity spanning fashion, tech, and media investment. Chang highlights her journey from a runway supermodel to a businesswoman who uses her capital strategically, asserting that "money is power." The dialogue touches on Kloss's approach to her high-profile personal life with husband Josh Kushner, maintaining a strict boundary around their privacy despite relentless public interest. As she steps into her newest role—buying up iconic publishing titles like *Life*, *i-D*, and *W Magazine* through Bedford Media—Kloss analogizes her transformation of these historic properties to "running a startup inside a vintage car."

- **Key Media Acquisitions:** Bedford Media's portfolio includes *i-D*, *Life Magazine*, and a major stake in *W Magazine*. - **Editorial Philosophy:** Viewing legacy print publications as high-credibility platforms that need modern, leaner startup operations to survive.

[01:30](https://www.youtube.com/watch?v=dat7sucxxzU&t=90s) Returning to St. Louis Roots and Early Modeling Days

Emily Chang travels with Karlie Kloss back to her hometown in the Midwest, starting at Webster Groves High School near St. Louis. Walking through the halls triggers vivid memories of Kloss balancing a dual life as a regular teenager and an international model. Kloss jokes about missing school yearbook photos because she was off shooting on location for major fashion houses, including a *Vogue* shoot on the Great Wall of China while her classmates were sitting in the school gymnasium.

The narrative shifts to her high school years, where Kloss describes herself as a "total nerd" rather than a runway star. A playful exchange with a former high school peer reveals that while she was allegedly rejected for a prom date early on, they ultimately went to senior prom together. Kloss attended wearing orange Dior Couture while her date wore a tuxedo rented from Men's Wearhouse.

- **High School:** Webster Groves High School in the St. Louis suburbs. - **Prom Attire:** Dior Couture dress paired with a standard Men's Wearhouse tuxedo.

[03:29](https://www.youtube.com/watch?v=dat7sucxxzU&t=209s) Cinderella Story and Navigating Family Financial Hardship

At her parents' house in St. Louis, Kloss reflects on her abrupt rise to stardom. Raised in the Midwest, she had never flown on an airplane until age 13, as her family took cross-country road trips for summer vacations. Her life transformed almost overnight at age 15 when she was cast in the Calvin Klein New York Fashion Week show. She quickly found herself jet-setting between suburban Missouri, Paris, Tokyo, and New York.

During a slice of local Emo's Pizza with her mother, Kloss reflects on the financial reality behind her early success. Her sudden rise in 2008 coincided directly with the global financial crisis. Her family was severely impacted, enduring bankruptcy and losing their house. Kloss's high-earning modeling career allowed her to step in as a teenager to support her parents and put her sisters through school, turning her modeling work into an essential lifeline for her family.

- **Breakthrough Runway Moment:** Walking for Calvin Klein at New York Fashion Week at age 15. - **Financial Context:** Used her early modeling income to support her family through bankruptcy during the 2008 financial crisis. - **Local St. Louis Detail:** Kloss introduces Chang to St. Louis-style Emo's Pizza (cut into square slices).

[05:42](https://www.youtube.com/watch?v=dat7sucxxzU&t=342s) Evolving from Cover Girl to Creator and Investor

Looking through scrapbooks of newspaper clippings and cover shoots saved by her mother, Kloss discusses how the modeling industry shifted dramatically during her career. Starting at a time when models were expected to be "seen and not heard," she capitalized on the arrival of social media to speak directly to her audience, build her personal brand, and pivot into business ventures.

Her entrepreneurial journey expanded beyond modeling: - Launched her own YouTube channel (*Klossy*) during the initial wave of the creator economy. - Founded **Karlie's Kookies**, a philanthropic cookie line that funded over 500,000 school lunches. - Took a coding course at Flatiron School, which sparked her passion for technology education. - Hosted the television series *Project Runway* in 2019, stepping into Heidi Klum's former role. - Began actively angel investing in early-stage startups, leveraging her capital to support founders and causes aligned with her values.

Kloss notes that while she loves walking runways and considers fashion part of her identity, she always viewed modeling as a stepping stone to fund broader ambitions and learn from creative masterminds.

[07:36](https://www.youtube.com/watch?v=dat7sucxxzU&t=456s) Bedford Media and the Business Model for Legacy Titles

Kloss outlines the core business rationale behind Bedford Media, the media venture she founded with her husband, Josh Kushner. Bedford aims to apply a nimble startup framework to storied, heritage media brands. Speaking on taking over titles like *Life Magazine* (over 90 years old) and British style magazine *i-D* (acquired out of Vice Media's bankruptcy), Kloss acknowledges that critics view her move as "running into a burning building."

Rather than hunting for massive tech-like financial returns, Kloss states her intent is to build lean, sustainable business models that preserve the cultural soul and editorial integrity of these outlets.

> "I don't think that we're gonna have like Facebook outcomes on this investment necessarily, but like that's not my intention here... my intention is to build a really viable business, but to make really meaningful work along the way."

- **Bedford Media Strategy:** Running lean, startup-style tech and commercial operations without needing massive traditional overheads or hundred-person tech teams. - **Key Brand Heritage:** Preserving *Life Magazine*'s historic photographic legacy and *i-D*'s youth culture roots.

[09:01](https://www.youtube.com/watch?v=dat7sucxxzU&t=541s) Inside the Offices of *i-D* Magazine

Kloss takes Chang on a tour of the *i-D* magazine office in New York City's Lower East Side shortly after the release of their spring issue. They meet with staff members, including Global Editorial Director Steff Yotka, amidst the post-Fashion Month whirlwind. Kloss highlights *i-D*'s origin story—founded by Terry and Trish Jones, who hand-stapled early issues and pioneered "Straight Up" street-style portraiture.

When asked why physical magazines still matter in an era of digital saturation, Yotka explains that print serves as a permanent, tangible historical record of culture that can never be erased from the internet. Yotka also points out that having Kloss at the helm is a departure from traditional publishing ownership, where media properties are typically owned by older male executives out of touch with modern youth culture.

- **Location:** Lower East Side, New York City. - **Leadership:** Steff Yotka serves as Global Editorial Director of *i-D*. - **Founding Roots:** Created by Terry and Trish Jones, originating street-style snapshot aesthetics.

[13:01](https://www.youtube.com/watch?v=dat7sucxxzU&t=781s) Editorial Independence and Scrappy Startup Operations

Addresssing broader industry anxiety over billionaires buying media properties—such as Marc Benioff acquiring *Time*, Jeff Bezos buying *The Washington Post*, and Elon Musk taking over X—Chang questions Kloss on how she guarantees editorial independence. Kloss emphasizes that her role is to act as a supportive steward for the creative community rather than an overbearing publisher, maintaining clear boundaries between commercial management and editorial vision.

To make independent media profitable, Bedford operates in a lean, scrappy manner. Acquiring *i-D* out of bankruptcy meant rebuilding its core operations from scratch—including the commercial division, in-house creative agency, and digital infrastructure—without incurring the unsustainable debt and massive headcounts that led to the collapse of legacy media conglomerates.

- **Operational Thesis:** Rebuilding media brands from the ground up with lean teams and efficient web infrastructure. - **Philosophy:** Protecting editorial freedom while maintaining financial discipline so the brand doesn't lose its core identity.

[14:32](https://www.youtube.com/watch?v=dat7sucxxzU&t=872s) Expanding Representation in Tech with Kode with Klossy

Beyond media, Kloss details her commitment to closing the gender gap in technology through **Kode with Klossy**, a free coding camp for young women and non-binary teens aged 13 to 18 that she launched in 2015. Kloss highlights research showing that girls often opt out of math and STEM subjects long before high school due to social conditioning or a lack of access.

Kode with Klossy focuses on the creative applications of software development to build confidence early. Kloss shares that the organization has reached over 12,000 alumni, with over 70% of participants going on to major or minor in computer science in college.

- **Target Age:** Young women and non-binary youth aged 13–18. - **Impact:** Over 12,000 program alumni; >70% pursue computer science degrees in higher education.

[15:44](https://www.youtube.com/watch?v=dat7sucxxzU&t=944s) Marriage, Politics, and Reproductive Rights Advocacy

The walkthrough shifts to Kloss's personal life with husband Josh Kushner, founder of Thrive Capital (an early investor in OpenAI, Spotify, Skims, A24, and Instagram). She lightheartedly recalls that when they met at age 19, she was significantly more famous and successful than he was. Kloss addresses her conversion to Judaism, expressing pride in her choice to embrace her husband's faith.

Addressing the political elephant in the room—her marriage into the Kushner family, whose brother Jared Kushner is married to Ivanka Trump—Kloss speaks candidly about navigating family dynamics with differing political views. Stating clearly, "I'm a Democrat," she notes that growing up in Missouri taught her how to engage in open dialogue across the aisle. She clarifies that despite public speculation, she has never personally met Donald Trump.

Kloss also details her hands-on advocacy for reproductive freedom, including her work as a Planned Parenthood escort and her campaigning in Missouri following the overturning of *Roe v. Wade*.

> "I've been here many times over the past few years helping fight for the ballot initiative. And we passed the ballot initiative for access to reproductive rights here in the state of Missouri."

- **Thrive Capital Investments:** Early backer of OpenAI, Skims, Spotify, A24, and Instagram. - **Advocacy Work:** Active Planned Parenthood volunteer and vocal campaigner for Missouri's constitutional amendment protecting reproductive freedom.

[18:42](https://www.youtube.com/watch?v=dat7sucxxzU&t=1122s) Protecting Access and Navigating Personal Principles

Karlie Kloss addresses her active involvement in reproductive rights and political issues, highlighting her work with the Gateway Coalition. She emphasizes that access to healthcare "should not be political," detailing how the initiative has directed significant funding to local healthcare organizations. Host Emily Chang notes that given Kloss's high-profile status, it would be easy to stay silent, asking if she feels an unsolicited pressure when speaking out. Kloss responds candidly, framing it as a matter of personal integrity and conscious choices made over time.

She outlines three foundational choices that guide her life: choosing to be with the person she loves regardless of external complications, maintaining her true self amidst those challenges, and continuously fighting for the causes she cares about. Through her advocacy and business pursuits, Kloss aims to show that these different facets of her identity do not have to be mutually exclusive.

- The Gateway Coalition has helped direct over **$4 million** to small clinics across the United States to preserve access to care. - "I made the choice a long time ago to one, be with the person that I love despite any complications that came with it. Two, not to lose sight of who I am in that, and three, to just continue to stand up for and fight for the things that I care about."

---

[19:35](https://www.youtube.com/watch?v=dat7sucxxzU&t=1175s) A St. Louis Hometown Honor: The Karlie Concrete

The scene shifts back to Kloss’s hometown of St. Louis, where local pride is on full display with a street and a signature frozen custard flavor named in her honor. Visiting the local spot with Emily Chang, Kloss orders the "Karlie Concrete"—a thick frozen custard mix featuring chocolate chips and granola. She jokes with genuine excitement that having a custom ice cream flavor created for her is the single "greatest accomplishment of my entire life outside of my children."

The moment turns playful as the server flips the cups upside down to demonstrate the traditional thickness of a St. Louis concrete. After a brief panic about whether the cameras are still rolling, Chang and Kloss successfully perform the upside-down cup test together before raising their treats in a toast to the finest frozen custard in St. Louis.

- The **Karlie Concrete** frozen custard flavor consists of chocolate chips and granola.

---

[20:26](https://www.youtube.com/watch?v=dat7sucxxzU&t=1226s) Life's Next Chapter and Balancing Family

Reflecting on her career path, Kloss shares her gratitude for starting out in the fashion industry at a very young age. Having accomplished so much early on, she looks forward to navigating her early thirties with a clear focus on family. She balances her ongoing entrepreneurial ventures with spending quality time with her three young children, striving to remain fully present during this fast-moving stage of motherhood. Chang raises a toast to enjoying this current chapter of life and eating plenty of ice cream along the way.

- Kloss is **33 years old** and has **three children under five years old**. - She emphasizes being "hyper-conscious" about wanting to enjoy this specific moment with her young family while continuing her work.

---

[21:13](https://www.youtube.com/watch?v=dat7sucxxzU&t=1273s) Tech Style Review: Project Runway Meets Tech Icons

To close out the conversation, Chang asks Kloss to combine her *Project Runway* hosting experience with her tech industry knowledge to rate the iconic wardrobes of famous tech founders. Looking at photos, Kloss evaluates Steve Jobs’s classic black turtleneck as "iconic," while admiring Jeff Bezos’s wardrobe evolution, commenting that he is "living his best life and expressing that through fashion." She reacts to Mark Zuckerberg’s high-fashion suit choices—guessing they might be Schiaparelli or Thom Browne—and jokingly defends Sam Altman’s fleece vest habit by noting, "you are cold, but you wanna have your sleeves out."

The lighthearted critique continues with a look at Palmer Luckey’s casual Hawaiian shirt style before turning to Nvidia CEO Jensen Huang, whom Kloss hails as a true "legend" and "style icon" for his signature leather jackets. The conversation naturally transitions to her husband, Joshua Kushner, who she reveals wears the same uniform every day. Looking at a photo of Kushner, Kloss affectionately points out his sweater collection, jokingly adding, "This is probably his."

- **Steve Jobs**: Praised for inventing the iconic black turtleneck look. - **Jeff Bezos**: Noted for his style evolution over the years. - **Mark Zuckerberg**: Reacted to his elevated fashion choices, speculating the suits might be by Schiaparelli or Thom Browne. - **Sam Altman**: Defended for wearing vests to keep warm while leaving his sleeves free. - **Jensen Huang**: Dubbed a legend and style icon specifically for his trademark leather jackets. - **Joshua Kushner**: Described by Kloss as her "sweet husband" who wears a daily uniform and boasts a great sweater collection.

## Notable quotes > [00:02](https://www.youtube.com/watch?v=dat7sucxxzU&t=2s) money is power — Emily Chang

> [00:02](https://www.youtube.com/watch?v=dat7sucxxzU&t=2s) running a startup inside a vintage car — Karlie Kloss

> [07:36](https://www.youtube.com/watch?v=dat7sucxxzU&t=456s) I don't think that we're gonna have like Facebook outcomes on this investment necessarily, but like that's not my intention here... my intention is to build a really viable business, but to make really meaningful work along the way. — Karlie Kloss

> [05:42](https://www.youtube.com/watch?v=dat7sucxxzU&t=342s) seen and not heard — Karlie Kloss

> [07:36](https://www.youtube.com/watch?v=dat7sucxxzU&t=456s) running into a burning building — Karlie Kloss

> [15:44](https://www.youtube.com/watch?v=dat7sucxxzU&t=944s) I'm a Democrat — Karlie Kloss

> [15:44](https://www.youtube.com/watch?v=dat7sucxxzU&t=944s) I've been here many times over the past few years helping fight for the ballot initiative. And we passed the ballot initiative for access to reproductive rights here in the state of Missouri. — Karlie Kloss

> [18:42](https://www.youtube.com/watch?v=dat7sucxxzU&t=1122s) should not be political — Karlie Kloss

> [18:42](https://www.youtube.com/watch?v=dat7sucxxzU&t=1122s) I made the choice a long time ago to one, be with the person that I love despite any complications that came with it. Two, not to lose sight of who I am in that, and three, to just continue to stand up for and fight for the things that I care about. — Karlie Kloss

> [19:35](https://www.youtube.com/watch?v=dat7sucxxzU&t=1175s) greatest accomplishment of my entire life outside of my children — Karlie Kloss

> [21:13](https://www.youtube.com/watch?v=dat7sucxxzU&t=1273s) living his best life and expressing that through fashion — Karlie Kloss

> [21:13](https://www.youtube.com/watch?v=dat7sucxxzU&t=1273s) you are cold, but you wanna have your sleeves out — Karlie Kloss

> [21:13](https://www.youtube.com/watch?v=dat7sucxxzU&t=1273s) style icon — Karlie Kloss

## Mentioned Karlie Kloss, Emily Chang, Josh Kushner, Bedford Media, Life Magazine, i-D, W Magazine, Webster Groves High School, Vogue, Great Wall of China, Dior Couture, Men's Wearhouse, Calvin Klein, Emo's Pizza, Klossy, Karlie's Kookies, Flatiron School, Project Runway, Heidi Klum, Vice Media, Terry Jones, Trish Jones, Steff Yotka, Marc Benioff, Time, Jeff Bezos, The Washington Post, Elon Musk, X, Kode with Klossy, Thrive Capital, OpenAI, Spotify, Skims, A24, Instagram, Jared Kushner, Ivanka Trump, Donald Trump, Planned Parenthood, Gateway Coalition, Karlie Concrete, Steve Jobs, Mark Zuckerberg, Schiaparelli, Thom Browne, Sam Altman, Palmer Luckey, Jensen Huang, Nvidia

[Source](https://www.youtube.com/watch?v=dat7sucxxzU)

中文简报

Karlie Kloss运用科技初创模式复兴传统纸媒 Bedford Media依靠精简的运营架构和小规模核心团队，在不追求科技公司级别财务回报的前提下，让《Life》和《i-D》等传统杂志实现盈利。 Karlie Kloss讲述了自己从顶级时尚模特转型为投资人和媒体企业家的历程，她通过Bedford Media收购了《Life》、《i-D》和《W Magazine》等标志性纸质刊物。回到密苏里州圣路易斯老家，她回顾了早年模特生涯中帮助家庭度过破产难关的经历、创办Kode with Klossy项目，以及对生殖权利的倡导。她还谈及了为传统刊物推行精益初创运作模式、保持采编独立性、应对家庭内部的政治分歧，以及在抚养三个幼童的同时兼顾商业追求。 Karlie Kloss正带领Bedford Media，通过轻量化、初创风格的数字化与商业化运作，复兴《Life》、《i-D》和《W Magazine》等历史悠久的媒体刊物。 (0:02) Bedford Media的核心理念是，在无需承担庞大传统日常开支或雇佣巨量技术团队的情况下，保护传统刊物的采编完整性及文化影响力。 (7:36) 在圣路易斯长大的Kloss于15岁涉足高级时装模特界，在高中学业与国际拍摄工作之间取得平衡，例如在长城为《Vogue》拍摄大片。 (1:30) 2008年金融危机及家庭破产后，Kloss早期的模特收入成为关键的经济支柱，用于扶持父母并资助姐妹们的学业。 (3:29) Kloss早早从模特领域跨界至商业和投资，开通了YouTube频道Klossy，创立了Karlie's Kookies饼干品牌，主持《Project Runway》节目，并展开天使投资。 (5:42)

Reading summary

Supermodel-turned-entrepreneur Karlie Kloss is applying lean startup strategies through Bedford Media to revive distressed legacy publications like Life and i-D. Across her business portfolio and non-profit work, she leverages her commercial platform to balance heritage publishing, technology education, and outspoken political advocacy. Rebuilding Legacy Print as Lean Startups (7:36) Through Bedford Media, founded alongside husband Josh Kushner, Kloss has acquired iconic publishing properties including i-D—purchased out of Vice Media's bankruptcy—Life Magazine, and a major stake in W Magazine. Acknowledging that critics view investing in print media as 'running into a burning building,' Kloss frames her strategy as 'running a startup inside a vintage car.' She notes that while Bedford does not anticipate 'Facebook outcomes,' the goal is to build sustainable, lean operations without the massive headcounts and crippling debt that led legacy media conglomerates to collapse. Bedford emphasizes maintaining strict editorial independence, positioning Kloss as a commercial steward rather than an interventionist publisher. At i-D, where Steff Yotka serves as Global Editorial Director, leadership argues that physical print offers a permanent cultural record immune to digital erasure. Bedford's operational model focuses on rebuilding foundational infrastructure—such as in-house creative agencies and modern digital platforms—while preserving the original cultural identity and photographic heritage of each title. Early Modeling as a Family Lifeline (3:29) Kloss’s entry into high fashion was shaped by abrupt financial necessity. Raised in the St. Louis suburbs, she had never flown on a plane until age 13 before breaking out at age 15 in the Calvin Klein New York Fashion Week show. Her rapid professional ascent in 2008 coincided with the global financial crisis, which pushed her family into bankruptcy and the loss of their home. Her earnings as a teenage model became a vital financial lifeline that supported her parents and funded her sisters' education. Kloss explains that she never viewed runway modeling as a permanent ceiling; instead, she treated it as a stepping stone and funding source to build independent ventures, including her creator-economy YouTube channel Klossy, angel investments in early-stage startups, and philanthropic lines like Karlie's Kookies. Expanding Tech Equity via Kode with Klossy (14:32) Spurred by a coding course she took at the Flatiron School, Kloss established Kode with Klossy in 2015 to counter the gender gap in technical fields. The initiative addresses research indicating that young girls often drop out of STEM pathways before high school due to lack of exposure and social conditioning. The non-profit provides free coding camps to young women and non-binary youth between the ages of 13 and 18, emphasizing creative software applications to build technical literacy early. According to organizational figures, the program has graduated more than 12,000 alumni, with over 70% going on to major or minor in computer science in higher education. Navigating Public Scrutiny and Political Advocacy (15:44) Kloss directly addresses the public scrutiny surrounding her marriage to Thrive Capital founder Josh Kushner, whose brother Jared Kushner served in the Trump administration. Stating clearly that she is a Democrat and has never met Donald Trump, Kloss credits her Midwest upbringing with teaching her to engage in cross-aisle dialogue while maintaining her personal identity and political convictions. This balance extends to public activism, where Kloss has worked as a Planned Parenthood clinic escort and actively campaigned in Missouri to pass a state constitutional amendment protecting reproductive freedom. Through the Gateway Coalition, her efforts have helped direct over $4 million to independent healthcare clinics across the country. Kloss frames these efforts not as reputational management, but as an essential personal commitment to using her platform and resources to defend healthcare access. As Kloss balances these ventures alongside raising three young children, Bedford Media serves as a live test case for whether heritage print brands can achieve long-term survival through modern, disciplined operational restructuring without sacrificing editorial autonomy.

精炼阅读摘要

彭博原创（Bloomberg Originals）节目探讨了前超模卡莉·克劳斯（Karlie Kloss）向媒体投资人的跨界转型。克劳斯主张将精简灵活的初创企业运营模式注入传统印刷出版业，力图在严苛的行业下行期兼顾文化价值存续与商业自立，同时依托自有资本推动科技教育公益并坚守个人政治原则。 遗产媒体收购与初创化精简运营 (7:36) 克劳斯与丈夫乔希·库什纳（Josh Kushner）通过 Bedford Media 展开媒体业务布局，其收购组合包括拥有逾90年历史的《生活》（Life Magazine）、自 Vice Media 破产清算中接盘的英国青年文化杂志《i-D》，以及《W Magazine》的重要股权。面对印刷媒体持续亏损与外界将其跨界并购比作“冲进着火大楼”的质疑，克劳斯明确表示其预期并非获取类似 Facebook 等科技巨头的爆发式投资回报，而是构建可持续的商业模式，留存老牌媒体的文化底蕴与公信力。她将此类改造类比为“在老爷车里运营初创公司”，意在摒弃拖垮传统传媒巨头的冗余架构与过高负债，依托数十人规模的精炼团队与现代化技术设施维持运营。 针对公众对超级富豪控制传媒平台可能侵害编辑独立的忧虑，克劳斯阐明自身定位于创意团队的守护者与商业后盾，坚决划清资本运营与采编内容的界限。《i-D》全球编辑总监斯特夫·约特卡（Steff Yotka）指出，在数字内容极易被改写或抹除的时代，实体杂志构成了不可替代的永恒文化档案；且由年轻女性领导者替代传统媒体界脱离青年文化的年长男性高管，赋予了杂志更适应当下的运作视角。克劳斯强调，唯有在财务上保持高度克制与独立，才能保障编辑自由不被资本裹挟。 早期家庭危机与向商业投资人的跨越 (3:29) 克劳斯的商业野心与其早年家庭危机密切相关。成长于密苏里州圣路易斯市的克劳斯在13岁前从未搭乘过飞机，15岁时因入选纽约时装周 Calvin Klein 大秀而迅速成名。然而，其职业爆发期直接撞上2008年全球金融危机，其家庭经历破产并失去住宅。身为未成年人的克劳斯凭借高额模特收入支撑家庭生计并资助姐妹完成学业，这段经历使其及早树立了务实的财富观，并意识到“金钱即权力”。她明确将走秀与时尚界经历定位为积累初始资本、向行业大师学习的跳板，而非终极追求。 伴随社交媒体兴起，克劳斯打破了传统模特“只被观看、无需发声”的职业规约，主动借助平台构建个人IP并开拓商业版图。她先后开设 YouTube 频道《Klossy》、创办曾资助逾50万份学校营养餐的公益饼干品牌 Karlie's Kookies，并在2019年接替主持《天桥骄子》（Project Runway）。在 Flatiron School 完成编程培训后，她进一步涉足早期天使投资，通过配置个人资本扶持契合自身理念的初创团队，完成了从秀场模特到多维投资人的身份转换。 Kode with Klossy 与科技平权 (14:32) 在商业投资之外，克劳斯于2015年创立了非营利项目 Kode with Klossy，为13至18岁的年轻女性及非二元性别青少年提供免费编程教学。克劳斯援引行业研究指出，女性常因缺乏接触途径或受社会刻板观念规训，在高中前便早早放弃数学及 STEM（科学、技术、工程、数学）学科。该项目通过聚焦软件研发的创造性与实际应用，旨在帮助年轻女性及早在技术领域建立自信。 根据公布的数据，Kode with Klossy 迄今已培育逾12,000名学员。其中超过70%的结业者在升入大学后选择主修或辅修计算机科学专业。该项目展现了克劳斯运用自身公众影响力对科技行业固有性别结构实施长期干预的系统性尝试。 政治立场澄清、生育权倡导与个人准则 (15:44) 克劳斯的私人生活因婚姻背景面临持续的公众审视。其丈夫乔希·库什纳创立了早期投资过 OpenAI、Spotify、Skims、A24 与 Instagram 的 Thrive Capital，但因夫兄贾里德·库什纳与伊万卡·特朗普的婚姻，使该家族深涉保守派政治。对此，克劳斯坦诚界定自身立场，明确表示自己是民主党人，并澄清外界传闻称其从未与唐纳德·特朗普会面；她认为在中西部成长的经历使其具备了跨越党派分歧开展公开对话的能力。 在行动层面上，克劳斯积极介入争议性社会议题。在“罗诉韦德案”（Roe v. Wade）被推翻后，她作为计划生育联盟（Planned Parenthood）志愿护送员实地参与一线行动，并在家乡密苏里州积极游说助推保护生育权的宪法修正案获得公投通过。此外，她深度参与的 Gateway Coalition 已协助向全美基层小型诊所定向募集超400万美元的医疗援助资金。克劳斯将自身行动归结为三项核心原则：无视外部阻力选择与所爱之人相伴、在纷扰中不失去自我本色、持续为自身认同的正义议题采取实际抗争。 克劳斯展示了新一代公众人物利用个人影响力与资本反哺传统产业、重塑老牌文化资产的路径。然而，在数字媒介深度饱和、印刷发行持续承压的行业大势下，Bedford Media 的初创精简逻辑能否在不追求科技式爆发增长的前提下，长期维系高品质文化出版物的商业收支平衡，仍是未见定论的商业实验。

Detailed notes — zh

## Background 本视频由彭博原创频道（Bloomberg Originals）于 2026 年 7 月 21 日发布在 YouTube 平台。节目属于知名记者艾米莉·张（Emily Chang）主持的深度访谈系列《The Circuit》，重点记录了从国际超模转型为企业家的卡莉·克劳斯（Karlie Kloss）如何逆势入局媒体出版业，试图重振经典杂志的商业与文化活力。 ## TL;DR 本期专访全方位展现了卡莉·克劳斯从百面封面超模向媒体大亨与投资人的跨界跃迁。克劳斯与丈夫约书亚·库什纳共同创办 Bedford Media，以轻量化、敏捷的初创公司运营逻辑收购并重塑《Life》与《i-D》等历史名刊，力图在数字注意力经济中开创独立出版的可持续盈利路径。访谈不仅回溯了她在 2008 年金融危机中靠模特收入扶持破产家庭的坚韧过往，还展现了她创办 Kode with Klossy 赋能女性科技教育、发起 Gateway 联盟捍卫女性生殖健康权的社会担当。面对复杂的夫家政治关联与外界审视，克劳斯展现出坚定的自我认同与成熟心态，在 33 岁的人生节点从容平衡商业版图与家庭生活。 ## Atmosphere & style 整期节目在温情惬意的怀旧寻根与干练锐利的商业思辨之间自如切换。从在圣路易斯家乡品尝薄底披萨与经典倒杯冰淇淋的轻松回忆，到漫步曼哈顿街头并深入下东区《i-D》编辑部的工作纪实，叙事节奏兼具亲切日常与现代都市的生机。主持人艾米莉·张与克劳斯之间的对话真诚坦率、张弛有度，既有直面政治舆论旋涡与纸媒生存危机的严肃剖析，也有辛辣点评硅谷科技大佬穿搭的欢声笑语，散发出从容、自省且充满韧性的感染力。 ## Bulletin - [07:36](https://www.youtube.com/watch?v=dat7sucxxzU&t=456s) 超模卡莉·克劳斯（Karlie Kloss）创立 Bedford Media 逆势收购《Life》、《i-D》及《W Magazine》，摒弃传统媒体沉重的组织包袱，采用精简敏捷的初创公司模式重构破产老牌杂志。 - [13:01](https://www.youtube.com/watch?v=dat7sucxxzU&t=781s) 在媒体商业化与编辑独立性问题上，克劳斯明确建立采编防火墙，视自身为平台赋能者而非内容干涉者，坚决拒绝过度商业化透支品牌文化灵魂。 - [14:32](https://www.youtube.com/watch?v=dat7sucxxzU&t=872s) 克劳斯创立的免费女子编程公益项目 Kode with Klossy 累计培育超 12,000 名 13-18 岁学员，大学阶段主修或辅修计算机专业的比例超过 70%。 - [18:00](https://www.youtube.com/watch?v=dat7sucxxzU&t=1080s) 面对复杂的家族政治背景与罗诉韦德案推翻后的严苛局势，克劳斯发起成立 Gateway 联盟并调动超 400 万美元，持续支援全美一线小型生殖健康诊所。 ## Key takeaways - [00:02](https://www.youtube.com/watch?v=dat7sucxxzU&t=2s) 克劳斯将掌舵百年老牌纸媒的角色比喻为“在老爷车里运营初创公司”，致力于打破小型独立出版物的创新停滞并重塑其商业闭环。 - [02:15](https://www.youtube.com/watch?v=dat7sucxxzU&t=135s) 高中时代经历中国长城上的《Vogue》大片拍摄与普通校园日常的强烈反差，构成了克劳斯早期的双重生活。 - [03:29](https://www.youtube.com/watch?v=dat7sucxxzU&t=209s) 2008年次贷危机导致家庭宣告破产并失去住宅，年仅十几岁的克劳斯凭借模特收入独自支撑家庭并资助姐妹学业，深刻重塑了其金钱观与事业观。 - [05:31](https://www.youtube.com/watch?v=dat7sucxxzU&t=331s) 率先打破模特行业“只被观赏、不被倾听”的传统规则，克劳斯通过自主运营 YouTube 频道及涉足科技编程，完成了从走秀模特到独立个人品牌的跃迁。 - [07:36](https://www.youtube.com/watch?v=dat7sucxxzU&t=456s) 创立 Bedford Media 并相继将《W Magazine》、《i-D》和《Life》纳入麾下，克劳斯坚信这些拥有数十年文化信誉的百年资产具备不可替代的长期价值。 - [13:01](https://www.youtube.com/watch?v=dat7sucxxzU&t=781s) 《i-D》全球编辑总监指出，纸质杂志具有转瞬即逝的算法流媒体所不具备的“永恒”实体属性，是封存特定时代审美与青年文化的物质载体。 - [11:35](https://www.youtube.com/watch?v=dat7sucxxzU&t=695s) Bedford Media 摆脱了传统媒体庞大技术与组织架构的负担，以轻量化运作实现降本增效，从而在全行业裁员潮中开辟生存空间。 - [14:32](https://www.youtube.com/watch?v=dat7sucxxzU&t=872s) 针对青少年女性在 13 岁前过早产生 STEM 学科自我怀疑的社会心理，Kode with Klossy 成功开辟了女性参与科技创造的包容性平台。 - [15:44](https://www.youtube.com/watch?v=dat7sucxxzU&t=944s) 在与知名风险投资人乔希·库什纳长达十余年的婚姻中，克劳斯出于尊重真诚皈依犹太教，并坦然应对复杂的家族政治关联。 - [15:44](https://www.youtube.com/watch?v=dat7sucxxzU&t=944s) 作为坚定的民主党人，克劳斯澄清自己从未见过特朗普，并坚守即便在政见多元的分歧下依然寻求人际真诚联结的处世哲学。 - [18:00](https://www.youtube.com/watch?v=dat7sucxxzU&t=1080s) 密苏里州作为全美首个实施全面堕胎禁令的州，促使克劳斯深入一线推动公投提案过关，并通过 Gateway 联盟为基层诊所定向输送资金支援。 - [19:27](https://www.youtube.com/watch?v=dat7sucxxzU&t=1167s) 在 33 岁的节点兼顾三个年幼孩子的抚育与多元商业版图，克劳斯展现出对家庭陪伴与长期事业的自省与平衡。 - [21:13](https://www.youtube.com/watch?v=dat7sucxxzU&t=1273s) 结合时尚主持与科技创投双重视角，克劳斯幽默点评了乔布斯、贝索斯及黄仁勋等硅谷领袖极具辨识度的穿搭风格与符号意义。 ## Detailed walkthrough ### [00:02](https://www.youtube.com/watch?v=dat7sucxxzU&t=2s) 逆势入局：从百面封面超模到媒体大亨 在传统杂志业举步维艰、独立出版物纷纷关门的当下，卡莉·克劳斯（Karlie Kloss）却做出了一个出人意料的决定：买下数家极具历史底蕴的经典杂志，试图重塑这一古老媒介的商业逻辑。面对纸媒陷入困境的现状，克劳斯直言，大多数小型独立媒体之所以倒闭，是因为它们缺乏打破常规的创新思维；在注意力被极度瓜分的数字时代，核心问题在于“我们能做出什么真正具有穿透力且有意义的内容”。外界眼中的她拥有无数光环——走过无数大秀的传奇超模、掌控资本的女性投资人，以及身处舆论中心却极度保护隐私的名人。 对于自己与丈夫约书亚·库什纳（Josh Kushner）高度低调的私人生活，克劳斯表示这是他们有意为之的界限，因为“现实生活不属于公众”。如今，克劳斯开启了人生中最大胆的一次豪赌：她与丈夫共同创立了 Bedford Media，相继收购了诸如《Life》（生活杂志）和《i-D》等殿堂级刊物。这位登上过上百次杂志封面的超模，将自己的全新角色形容为“在一辆老爷车里运营一家初创公司”。为了探寻她如何从一位自称“书呆子”的中西部女孩成长为媒体掌舵人，彭博社主持人艾米莉·张（Emily Chang）深入走访了克劳斯的成长起点与商业版图。 - **商业使命**：重构面临生死存亡挑战的小型独立出版业生态，在数字时代寻找能突破注意力壁垒的内容形态。 - **个人哲学**：“金钱就是力量（Money is power）”，将资本投入到真正坚信的人、理念与事业中。 - **核心比喻**：接管百年老牌媒体就如同“在老爷车里运营初创公司（running a startup inside a vintage car）”。 --- ### [02:15](https://www.youtube.com/watch?v=dat7sucxxzU&t=135s) 圣路易斯的高中回忆与“两条平行轨道” 故事的起点回到了克劳斯在密苏里州的母校——韦伯斯特格罗夫斯高中（Webster Groves High School）。翻开当年的年鉴，身为“90后”的克劳斯回忆起自己高中时代的奇特反差：当全校同学都在体育馆里排队拍摄毕业纪念照时，她却因为远在万里之外的中国长城为《Vogue》拍摄时尚大片而缺席。这种一边是顶级时尚殿堂、一边是普通校园日常的双重身份，构成了她青春期最不可思议的真实写照。 尽管日后迅速走红全球，高中时期的克劳斯却自认是个身材过高、害羞拘谨的“技术宅”。她打趣地回忆起当年高三舞会（Prom）的往事：她曾遭遇舞伴的无情“拒绝”，但最终两人还是携手赴宴。在那场充满青春戏剧色彩的高中舞会上，克劳斯身着一袭橙色的迪奥高级定制礼服（Dior Couture），而她的男伴则穿着从连锁西服店 Men's Wearhouse 租来的男士礼服。克劳斯笑着坦言，这种穿梭在极致奢华与平实日常之间的生活，“我完全不想换成任何其他方式”。 - **中学母校**：密苏里州圣路易斯的 Webster Groves High School。 - **双重世界**：高一、高二期间便已往返于教室与长城上的《Vogue》大片拍摄现场。 - **舞会着装对比**：克劳斯身穿 Dior 高定橙色礼服，男伴身穿 Men's Wearhouse 礼服。 --- ### [03:29](https://www.youtube.com/watch?v=dat7sucxxzU&t=209s) 辛德瑞拉的崛起与2008年家庭破产危机 走进克劳斯父母位于圣路易斯的家中，克劳斯与艾米莉·张一边品尝着当地特色、切成方形薄片的 Emo's 披萨，一边回顾她迈入模特界的文化冲击。在13岁之前，作为典型中西部家庭孩子的克劳斯甚至从未坐过飞机，全家度假全凭公路自驾。然而到了15岁，童话般的“灰姑娘剧本”骤然降临：她在纽约时装周上为 Calvin Klein 走秀，一夜之间名声大噪，迅速开启了穿梭于圣路易斯郊区、巴黎、东京与纽约之间的国际超模生涯。在克劳斯的母亲看来，这段冒险虽然令人心惊，但整个世界顺理成章地变成了女儿的无界课堂。 闪光灯背后的现实却远非一帆风顺。伴随着克劳斯在青少年时期迅速累积的丰厚收入，席卷全美的2008年金融危机重重打击了她的家庭。克劳斯一家经历了破产惨剧，甚至失去了自家的居所，经历了一段极度痛苦的动荡时期。年仅十几岁的克劳斯凭借模特生涯赚来的收入，不仅独自撑起了整个家庭的开支，还资助了姐妹们的学业。正是这段刻骨铭心的经历，彻底改变了她对财富与事业的认知：工作不再仅仅关乎个人虚荣，而是为至亲之人构筑遮风避雨屏障的坚实后盾。 - **成长分水岭**：13岁前从未搭乘飞机；15岁亮相纽约时装周 Calvin Klein 大秀爆红。 - **经济危机考验**：2008年美国次贷危机导致家庭宣告破产并失去住宅。 - **经济支柱**：凭借少年成名带来的收入支持家庭渡过难关，并全额资助姐妹完成学业。 --- ### [05:31](https://www.youtube.com/watch?v=dat7sucxxzU&t=331s) 从无声衣架到个人品牌：商业嗅觉的觉醒 在母亲精心珍藏的海量剪报和上百张杂志封面中，克劳斯审视着自己在不同岁月里的蜕变。她指出，早期模特行业信奉的是“只被观赏，不被倾听（seen and not heard）”的准则，模特只是摄影师与设计师的画布。但随着社交媒体浪潮的爆发，克劳斯敏锐地抓住了话语权转向的契机，率先打破沉默，将个人姓名塑造成独立品牌，让公众开始聚焦于“卡莉·克劳斯是谁、她在想什么、她代表着什么”。 在创作者经济（Creator Economy）刚刚萌芽的阶段，克劳斯就开辟了自己的官方 YouTube 频道，向大众展现 T 台幕后的真实生活。她的商业触角迅速铺开：创办了慈善曲奇品牌 Karlie's Kookies，所得收益资助了超过50万份学校免费午餐；在 Flatiron School 接受沉浸式编程培训，从而深刻理解了科技对未来的塑造；并在2019年接替海蒂·克鲁姆（Heidi Klum），成为王牌时尚选秀节目《天桥骄子》（Project Runway）的主持人与制作人。在聚光灯之外，她积极转型为天使投资人，坚信“资本即力量”，直言模特生涯虽美，但始终只是自己观察世界、向大师学艺并积累原始资本的跳板，绝非终极归宿。 ```mermaid flowchart TD accTitle: Karlie Kloss Career Evolution accDescr: Diagram showing the transformation of Karlie Kloss from a runway model into a venture-backed media entrepreneur. subgraph Phase1["模特起点与行业启蒙"] A["高定时装周走秀<br/>Calvin Klein / Dior"] --> B["超模地位确立<br/>100+ 顶级杂志封面"] end subgraph Phase2["个人品牌与多元拓展"] B --> C["社交媒体先锋<br/>自主运营 YouTube 频道"] C --> D["公益与商业试验<br/>Karlie's Kookies 饼干品牌"] D --> E["跨界科技与影视<br/>Flatiron 编程 / 主持 Project Runway"] end subgraph Phase3["资本化与媒体掌舵"] E --> F["天使投资与创投布局"] F --> G["创办 Bedford Media<br/>联合收购 W, i-D, Life 杂志"] end ``` - **封面记录**：职业生涯累计斩获100余次全球顶级时尚杂志封面。 - **公益商业**：创立 Karlie's Kookies，累计筹集赞助超过50万份学生午餐。 - **科技启蒙**：在 Flatiron School 修读编程课程，为日后涉足科技投资埋下伏笔。 - **媒体转型**：2019年接棒主持《Project Runway》，逐步实现从时装展示者向节目操盘手的跃迁。 --- ### [07:36](https://www.youtube.com/watch?v=dat7sucxxzU&t=456s) 冲入火场：创立 Bedford Media 拯救纸媒传奇 怀着对文化品牌的敬畏与颠覆商业模式的野心，克劳斯与丈夫约书亚·库什纳联手成立了 Bedford Media。在全行业都在唱衰印刷出版物的悲观论调中，他们逆向扫货：先是牵头财团入主老牌时尚杂志《W Magazine》，接着从破产边缘的 Vice 手中买下了前锋潮流杂志《i-D》，更是将拥有近90年悠久历史的画报鼻祖《Life》（生活杂志）收入囊中。面对外界的困惑与质疑，克劳斯毫不避讳地自嘲：“我觉得自己就像是那个逆行冲进起火建筑的人。” 在克劳斯的蓝图中，Bedford Media 的使命并不是靠情怀盲目为落日产业买单，而是挖掘这些历经数十年沉淀、具备无可替代文化信任度的百年资产。拥有超过90年历史的《Life》杂志见证了太空竞赛、民权运动与世界大战，其历史底蕴无可复制；而《i-D》则是青年文化与街头时尚的圣经。克劳斯明确自己的定位不是越俎代庖去干预主编与编辑部的内容创作，而是充当这些老牌杂志的商业护盾，通过初创公司的敏捷架构，为它们打造能够长期造血的商业闭环。 - **母公司实体**：Bedford Media（克劳斯与丈夫 Josh Kushner 联合创办）。 - **品牌矩阵**： - 《W Magazine》（牵头投资者集团联合收购） - 《i-D Magazine》（从 Vice 媒体集团手中完成全资收购） - 《Life Magazine》（拥有近90年历史的美国国家级视觉文化档案馆） - **商业主张**：摆脱依赖单一纸质广告的传统模式，打造兼备历史信誉与现代商业活力的综合性品牌。 --- ### [09:01](https://www.youtube.com/watch?v=dat7sucxxzU&t=541s) 纽约街头漫步：《Life》的历史厚度与《i-D》的先锋基因 漫步在纽约街头，克劳斯坦言自己直到13岁登上杂志之前，几乎从不阅读杂志。但随着阅历增长，她认识到杂志本质上是传递故事、思想和记录时代核心人物的顶级载体。谈及《Life》杂志浩瀚如海的照片档案库，克劳斯难掩内心的震撼与敬佩：在那个没有智能手机、没有实时社交媒体互联的世界里，正是一张张充满力量感的纪实摄影，将登月探索、血腥前线和民权斗争的残酷与崇高呈现在普通人眼前。接手这样一个文化图腾，她希望赋予它在现代数字语境下的崭新生命力，并神秘表示《Life》的下一步重塑值得全球读者期待。 随后，镜头切入位于曼哈顿下东区（Lower East Side）核心地带的《i-D》杂志工作室。时值团队刚刚推出春季新刊，编辑部正处于刚刚结束密集“时装月”报道的高亢状态。工作室内随处可见印有醒目标志的手持采访麦克风，年轻的记者们正是拿着这些设备在各大秀场门口穿梭采访。克劳斯如数家珍地向艾米莉·张介绍《i-D》的纯粹血统：由特里·琼斯（Terry Jones）与特里什·琼斯（Trish Jones）亲手创立，当年特里甚至亲自用订书机手工装订每一本杂志，并开创了影响至今的“Straight Up”（站姿全身街拍）摄影风格。面对由数字媒介、纸本出版、线下体验活动（experiential）与潮流周边（merch）构成的全新媒体版图，克劳斯正带领团队全力探索百年品牌在全渠道维度的破局策略。 - **历史档案价值**：《Life》杂志记录了从阿波罗登月、民权运动到全球地缘冲突的影像史诗。 - **《i-D》编辑部现状**：坐落于纽约下东区，刚完成春季新刊发布与全矩阵时装周现场报道。 - **街头摄影始祖**：《i-D》创始人 Terry Jones 早期手工装订杂志，并创立了风靡当代的“Straight Up”全身街拍范式。 - **全渠道布局**：涵盖数字原生内容、收藏级纸刊、线下沉浸式体验与品牌周边商业化。 ### [11:35](https://www.youtube.com/watch?v=dat7sucxxzU&t=695s) 精简创业模式：Bedford Media 如何重构破产杂志 当被问及媒体投资的回报预期时，卡莉·克劳斯（Karlie Kloss）坦言自己并不指望这项投资能带来“像投资 Facebook 那样的超级回报”，因为那根本不是她的初衷。她真正的目标是在打造一份可持续商业模式的同时，创造出真正有深度、有意义的作品。面对传统媒体行业极其严峻的经济环境，主持人艾米莉·张（Emily Chang）单刀直入地询问商业机会究竟在哪里。卡莉解释道，当她的 Bedford Media 从破产程序中接盘《i-D》时，整个业务几乎需要从零开始彻底重构——包括商业化体系、创意代理业务以及核心编辑团队。 卡莉强调，Bedford Media 的核心战略逻辑在于摒弃传统媒体沉重的组织包袱：他们不需要维持一支上百人的技术团队来运营网站，而是以更精简、更敏捷的初创公司（Startup）模式运作各个业务板块。这种轻量化结构正是传统巨头不具备的优势——许多老牌机构因为原有的商业模式无法维系，如今不得不大规模裁员。至于竞争对手，卡莉自信地表示“我们唯一的竞争对手就是我们自己”，同时她也明确划定界限：绝不会过度商业化，“我不想把它压榨到失去灵魂的地步，那样对我而言绝不算成功。” - **收购与重构**：从破产重组中接手后，Bedford Media 在过去两年里系统性重建了《i-D》的商业、创意代理和采编核心架构。 - **初创模式降本增效**：摆脱百人规模技术团队的臃肿结构，以精简、低成本的运营策略应对全行业的盈利危机。 - **坚守核心价值**：拒绝为商业利润过度透支品牌格调与艺术底色。 --- ### [13:01](https://www.youtube.com/watch?v=dat7sucxxzU&t=781s) 编辑独立性与纸质杂志的“永恒”价值 随着全球顶级富豪纷纷涉足传媒业——如马克·贝尼奥夫（Marc Benioff）入主《时代》、杰夫·贝索斯（Jeff Bezos）收购《华盛顿邮报》、埃隆·马斯克（Elon Musk）接管 X——公众对新闻与编辑独立性的焦虑与日俱增。谈及这一敏感话题，卡莉明确表示，编辑团队拥有完全的采编独立权是自始至终的前提。她将自己的角色定位为这个“艺术社区（Artist Colony）”的支持者与推动者，不仅提供资金后盾，更要推动它顺应时代不断成长与进化。 随后，《i-D》全球编辑总监斯蒂夫·约特卡（Steff Yotka）分享了她的切身感受。约特卡直言，在她以往的所有工作经历中，身处卡莉这个位置的老板往往都是“上了年纪的白人男性（Old white guy）”，因而常常受限于对媒体形态的保守成见；而与卡莉共事，团队能够毫无拘束地探讨前沿文化与杂志的未来形态。谈到在数字碎片化、社媒内容唾手可得的当下为什么依然坚持做实体纸媒，约特卡深情地表示：“因为我们热爱杂志。”她坦言团队大可以只做一个 Instagram 或 TikTok 账号，但纸质杂志意味着“永恒”——它永远不会被互联网随手删除，而是一件真实存在的物理载体，见证并永久封存着“我们当下认为最酷的事物”。 - **采编防火墙**：卡莉坚持编辑团队的绝对独立，视自身为平台赋能者而非内容干涉者。 - **打破传统高管范式**：女性掌舵让《i-D》摆脱了保守媒体精英的束缚，能更敏锐地捕捉青年文化潮流。 - **纸媒的物质性价值**：相比转瞬即逝的算法流媒体，实体印刷品作为不可磨灭的历史档案，记录了特定时代的文化审美。 --- ### [14:32](https://www.youtube.com/watch?v=dat7sucxxzU&t=872s) Kode with Klossy：赋能年轻女性叩开科技大门 除了在媒体行业掀起变革，卡莉还致力于打破科技领域的圈层壁垒。她在 2015 年创立了免费公益编程营“Kode with Klossy”，专门面向 13 至 18 岁的年轻女孩。当艾米莉询问为何锁定这一年龄段时，卡莉指出，大量科学研究表明，女孩往往在远早于 13 岁的时候就自我否定，认定自己不擅长数学或 STEM（科学、技术、工程、数学）学科，从而主动选择退出。 Kode with Klossy 的初衷正是创造一个包容的实践空间，让女孩们发现代码在创意领域的应用潜力，特别是那些原本缺乏资源或自认与科技无缘的群体。卡莉十分自豪地分享了一组亮眼数据：该项目已培养了超过 12,000 名学员，其中升入大学的营员中有超过 70% 选择了计算机科学作为主修或辅修专业。卡莉动情地表示：“我最在乎的，是能看到女孩、女性以及拥有各种不同生活经历的人，在所有层面上参与并塑造塑造我们未来的技术。” - **项目创立背景**：2015 年启动，专注于为 13-18 岁女孩提供免费代码与技术教育。 - **解决核心痛点**：针对青少年女性过早对 STEM 学科产生自我怀疑的社会心理现象提供干预。 - **亮眼成果**：累计培养 12,000 多名毕业生，大学阶段主修或辅修计算机专业的比例超过 70%。 --- ### [15:44](https://www.youtube.com/watch?v=dat7sucxxzU&t=944s) 婚姻、信仰与政治夹缝中的坦荡姿态 访谈期间，卡莉的丈夫乔希·库什纳（Josh Kushner）短暂现身。乔希是知名风险投资机构 Thrive Capital 的创始人，曾早期投资 Spotify、Skims、A24、Instagram，如今更是 OpenAI 的重要投资方。两人从卡莉 19 岁时便相恋至今，卡莉打趣地调侃道：“我们刚认识的时候，我可比他有名气、成功得多！”谈到为爱皈依犹太教的决定，艾米莉笑着问她是否经历过类似 Netflix 热门剧集《老娘单身》（Nobody Wants This）中的文化冲击。卡莉大笑透露，该剧的编剧正好是她的好友，她还曾发短信给对方开玩笑说：“第二、三、四季如果有需要，我手头大把素材随时找我！”她坦言，信仰是乔希生命中不可分割的一部分，她从一开始就全盘接纳并主动选择融入，对此感到无比自豪。 然而，这段婚姻也让卡莉卷入了极大的舆论漩涡——因为乔希的哥哥贾里德·库什纳（Jared Kushner）是伊万卡·特朗普（Ivanka Trump）的丈夫。面对公众对其夫家政治关联的非议，卡莉表现得从容而坚定：“我很清楚自己是谁，清楚指引我人生的价值观和我所珍视的议题。我没有迷失自我，但同时，那也是我丈夫的家人。”在圣路易斯这片“红州里的蓝点”长大的经历，让她从小就习惯于接触多元的政治立场。她重申自己是一名坚定的民主党人，但也坚信人与人之间即便政治立场不同，依然可以保持真诚的联结与对话；当被直接问及是否曾与前总统特朗普交流过政治时，卡莉干脆利落地澄清：“我从来没有见过特朗普总统。” - **长情伴侣与顶级风投**：卡莉与 Josh Kushner 自 19 岁相伴，共同见证彼此从青年走向商业成熟期。 - **皈依历程**：出于对伴侣信仰的尊重与认同真诚皈依犹太教，坦然应对跨文化生活细节。 - **政治立场的清晰边界**：身处民主党阵营，既不回避复杂的家族政治背景，又坚定保有独立自主的政治与道德原则；明确表示从未与特朗普会面。 --- ### [18:00](https://www.youtube.com/watch?v=dat7sucxxzU&t=1080s) 为生殖健康权发声：发起 Gateway 联盟 卡莉始终积极运用自身的公众声量为坚信的社会议题发声，其中投入最多的便是女性生殖健康权及堕胎诊所准入保障。她不仅多次亲赴抗议前线担任 Planned Parenthood（计划生育协会）的护送志愿者，更对家乡密苏里州的严苛现状忧心忡忡——在最高法院推翻“罗诉韦德案（Roe v. Wade）”判决后仅六分钟，密苏里州的“触发法”便生效成为全美首个实施全面堕胎禁令的州，迫使许多女性不得不跋涉成百上千英里去寻求基础且救命的医疗服务。 过去几年中，卡莉数度回到密苏里州，全力推动并成功通过了恢复生殖健康权利的公民投票倡议。她坚信这本不该被政治化，为此她发起创立了“Gateway 联盟（Gateway Coalition）”，迄今已筹集并调动了超过 400 万美元资金，直接输送给全美各地苦苦支撑基本医疗服务的小型诊所。当艾米莉感叹她本可以选择明哲保身却偏要逆风发声时，卡莉坦言这就是生活：“我很早就做出了决定：第一，不论伴随什么复杂情况，我都要和所爱的人在一起；第二，绝不在其中迷失自我；第三，永远为我所珍视的事物挺身而出、抗争到底。” - **前线行动派**：曾担任生殖健康诊所的现场护送志愿者，亲身体验患者求医困境。 - **立足密苏里破局**：在全美反堕胎政策最严苛的阵地持续奔走，推动保护生殖健康权的公投提案顺利过关。 - **Gateway Coalition**：卡莉发起设立的援助项目已定向转移超 400 万美元，为全美一线小型生殖诊所提供关键运营支撑。 --- ### [19:27](https://www.youtube.com/watch?v=dat7sucxxzU&t=1167s) 圣路易斯寻根与 33 岁的多重人生篇章 艾米莉指出，卡莉的人生仿佛一直在证明许多事物并非非此即彼，而她的家乡圣路易斯也毫无保留地爱着这位超模。在当地著名的老字号冷冻卡仕达冰淇淋店 Ted Drewes，店里甚至有一款专门以她命名的经典口味——“Karlie Crete”（由巧克力碎和燕麦坚果碎搭配卡仕达酱制成）。两人点好冰淇淋后，店员特意展示了该店经典的“倒杯不洒”绝活。卡莉开玩笑地感叹，能有一款以自己名字命名的冰淇淋，“除了生下孩子们之外，这绝对是我这辈子最伟大的成就！” 谈及年仅 33 岁就已经完成超模、创业者、投资人等多重角色的跨越，卡莉对年少成名的经历心怀感激，因为这让她在极其年轻时就阅历丰富。如今，她已是三个五岁以下年幼孩子的母亲。她坦言，前半生的拼搏正是为了能在这个阶段拥有从容陪伴孩子的底气：“这并不意味着我的工作量变少了，而是我变得无比自省，极度渴望去充分感受并享受当下的每一刻。” - **家乡的特权荣耀**：圣路易斯老店 Ted Drewes 长期保留以其命名的特色混料冰淇淋产品“Karlie Crete”。 - **33 岁的平衡术**：拥有三个 5 岁以下的幼童，兼顾高强度商业版图与深度陪伴家庭的母亲角色。 --- ### [21:13](https://www.youtube.com/watch?v=dat7sucxxzU&t=1273s) 硅谷巨头时尚大考：从乔布斯到黄仁勋 在专访的尾声，艾米莉邀请卡莉同时切换到《天桥骄子》（Project Runway）专业主持人和科技投资人的双重視角，对多位科技圈大佬的标志性穿搭风格进行了一番幽默辛辣的即兴点评： - **史蒂夫·乔布斯（Steve Jobs）**：无可争议的殿堂级标志，“简直是他发明了黑色高领毛衣这种穿搭范式。” - **杰夫·贝索斯（Jeff Bezos）**：穿衣品位经历了天翻地覆的进化。卡莉赞赏贝索斯如今正尽情享受人生并通过前卫时尚表达自我，甚至能驾驭 Schiaparelli 或 Thom Browne 风格的高级定制，对比早期略显局促的无袖羽绒马甲堪称脱胎换骨。 - **帕尔默·拉奇（Palmer Luckey）**：面对其标志性的人字拖与夏威夷衬衫，卡莉笑着打趣道“尊重每个人的个性与选择（To each their own），而这恰恰正是时尚的美妙所在。” - **黄仁勋（Jensen Huang）**：卡莉毫不吝啬溢美之词，直呼 NVIDIA 掌门人为“绝对的传奇”和“风格偶像”，称赞他那几件标志性的黑色机车皮夹克气场十足。 - **乔希·库什纳（Josh Kushner）**：顺着皮衣话题，卡莉笑着吐槽起自己的丈夫乔希，称乔希在穿搭上也极具极简主义的“统一性”，几乎每天都穿一模一样的衣服，家里收藏了一大堆质感低调的毛衣。访谈在一片欢快温馨的气氛中圆满落幕。 ## Notable quotes > [00:02](https://www.youtube.com/watch?v=dat7sucxxzU&t=2s) 在一辆老爷车里运营一家初创公司 — 卡莉·克劳斯 > [00:02](https://www.youtube.com/watch?v=dat7sucxxzU&t=2s) 现实生活不属于公众 — 卡莉·克劳斯 > [02:15](https://www.youtube.com/watch?v=dat7sucxxzU&t=135s) 我完全不想换成任何其他方式 — 卡莉·克劳斯 > [07:36](https://www.youtube.com/watch?v=dat7sucxxzU&t=456s) 我觉得自己就像是那个逆行冲进起火建筑的人。 — 卡莉·克劳斯 > [11:35](https://www.youtube.com/watch?v=dat7sucxxzU&t=695s) 我不想把它压榨到失去灵魂的地步，那样对我而言绝不算成功。 — 卡莉·克劳斯 > [13:01](https://www.youtube.com/watch?v=dat7sucxxzU&t=781s) 因为我们热爱杂志。 — 斯蒂夫·约特卡 > [14:32](https://www.youtube.com/watch?v=dat7sucxxzU&t=872s) 我最在乎的，是能看到女孩、女性以及拥有各种不同生活经历的人，在所有层面上参与并塑造塑造我们未来的技术。 — 卡莉·克劳斯 > [15:44](https://www.youtube.com/watch?v=dat7sucxxzU&t=944s) 我很清楚自己是谁，清楚指引我人生的价值观和我所珍视的议题。我没有迷失自我，但同时，那也是我丈夫的家人。 — 卡莉·克劳斯 > [15:44](https://www.youtube.com/watch?v=dat7sucxxzU&t=944s) 我从来没有见过特朗普总统。 — 卡莉·克劳斯 > [18:00](https://www.youtube.com/watch?v=dat7sucxxzU&t=1080s) 我很早就做出了决定：第一，不论伴随什么复杂情况，我都要和所爱的人在一起；第二，绝不在其中迷失自我；第三，永远为我所珍视的事物挺身而出、抗争到底。 — 卡莉·克劳斯 > [19:27](https://www.youtube.com/watch?v=dat7sucxxzU&t=1167s) 除了生下孩子们之外，这绝对是我这辈子最伟大的成就！ — 卡莉·克劳斯 ## Mentioned 卡莉·克劳斯 (Karlie Kloss), 艾米莉·张 (Emily Chang), 约书亚·库什纳 (Josh Kushner), 斯蒂夫·约特卡 (Steff Yotka), 特里·琼斯 (Terry Jones), 特里什·琼斯 (Trish Jones), 贾里德·库什纳 (Jared Kushner), 伊万卡·特朗普 (Ivanka Trump), 唐纳德·特朗普 (Donald Trump), 史蒂夫·乔布斯 (Steve Jobs), 杰夫·贝索斯 (Jeff Bezos), 帕尔默·拉奇 (Palmer Luckey), 黄仁勋 (Jensen Huang), 马克·贝尼奥夫 (Marc Benioff), 埃隆·马斯克 (Elon Musk), 海蒂·克鲁姆 (Heidi Klum), Bedford Media, 《Life》, 《i-D》, 《W Magazine》, 《Vogue》, 《天桥骄子》（Project Runway）, 《老娘单身》（Nobody Wants This）, Kode with Klossy, Gateway Coalition, Karlie's Kookies, Thrive Capital, OpenAI, Spotify, Skims, A24, Flatiron School, Calvin Klein, Dior, Men's Wearhouse, Ted Drewes, Planned Parenthood, NVIDIA, Schiaparelli, Thom Browne ## Video description Emily Chang goes inside the world of supermodel-turned-entrepreneur Karlie Kloss to explore how she’s trying to revive magazine publishing. Watch more of The Circuit with Emily Chang: https://www.youtube.com/show/VLPLqq4LnWs3olV2nw7GgFjXHvxVc3T5hXXT?sbp=QAE%3D Hosted by high-profile journalist Emily Chang, The Circuit is a fast-paced, dynamic series that lives at the intersection of culture, tech, entertainment, and business. Every week, Chang will go on location to meet the world’s most fascinating founders, influencers, and innovators, conducting intimate interviews and bringing audiences behind the scenes of the most impactful stories, launches, and trends. #Business #Magazines #Media -------- Like this video? Subscribe: http://www.youtube.com/Bloomberg?sub_confirmation=1 Get unlimited access to Bloomberg.com for just $1.99 your first month: https://www.bloomberg.com/subscriptions?in_source=YoutubeOriginals Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it. Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world. Visit our partner channel Bloomberg News for global news and insight in an instant. [Source](https://www.youtube.com/watch?v=dat7sucxxzU)

Source quotes

[0:02] 卡莉·克劳斯: 在一辆老爷车里运营一家初创公司 [0:02] 卡莉·克劳斯: 现实生活不属于公众 [2:15] 卡莉·克劳斯: 我完全不想换成任何其他方式 [7:36] 卡莉·克劳斯: 我觉得自己就像是那个逆行冲进起火建筑的人。 [11:35] 卡莉·克劳斯: 我不想把它压榨到失去灵魂的地步，那样对我而言绝不算成功。 [13:01] 斯蒂夫·约特卡: 因为我们热爱杂志。 [14:32] 卡莉·克劳斯: 我最在乎的，是能看到女孩、女性以及拥有各种不同生活经历的人，在所有层面上参与并塑造塑造我们未来的技术。 [15:44] 卡莉·克劳斯: 我很清楚自己是谁，清楚指引我人生的价值观和我所珍视的议题。我没有迷失自我，但同时，那也是我丈夫的家人。 [15:44] 卡莉·克劳斯: 我从来没有见过特朗普总统。 [18:00] 卡莉·克劳斯: 我很早就做出了决定：第一，不论伴随什么复杂情况，我都要和所爱的人在一起；第二，绝不在其中迷失自我；第三，永远为我所珍视的事物挺身而出、抗争到底。 [19:27] 卡莉·克劳斯: 除了生下孩子们之外，这绝对是我这辈子最伟大的成就！

Source quotes

[0:02] Emily Chang: money is power [0:02] Karlie Kloss: running a startup inside a vintage car [7:36] Karlie Kloss: I don't think that we're gonna have like Facebook outcomes on this investment necessarily, but like that's not my intention here... my intention is to build a really viable business, but to make really meaningful work along the way. [5:42] Karlie Kloss: seen and not heard [7:36] Karlie Kloss: running into a burning building [15:44] Karlie Kloss: I'm a Democrat [15:44] Karlie Kloss: I've been here many times over the past few years helping fight for the ballot initiative. And we passed the ballot initiative for access to reproductive rights here in the state of Missouri. [18:42] Karlie Kloss: should not be political [18:42] Karlie Kloss: I made the choice a long time ago to one, be with the person that I love despite any complications that came with it. Two, not to lose sight of who I am in that, and three, to just continue to stand up for and fight for the things that I care about. [19:35] Karlie Kloss: greatest accomplishment of my entire life outside of my children [21:13] Karlie Kloss: living his best life and expressing that through fashion [21:13] Karlie Kloss: you are cold, but you wanna have your sleeves out [21:13] Karlie Kloss: style icon

Original transcript

[0:02] What are the most challenging economics [0:04] of the magazine industry? [0:06] Was the goal to reinvent the business model? [0:08] Certainly that's the goal. [0:09] I think, you know, [0:11] most small independent magazine businesses are folding [0:15] because they're not thinking outside the box. [0:19] Time is of the essence. There's so much going on. [0:21] How can you fight for people's attention? [0:23] What can we make that will actually break [0:25] through and matter? [0:29] Karlie Kloss is many things, [0:31] but let's start with supermodel. [0:33] Karlie! A businesswoman. [0:38] I invest in companies and ideas and people I believe in. [0:41] Money is power. [0:43] And she's in the headlines whether she wants them or not. [0:47] You and Josh are very private people. Is that intentional? [0:51] It is because we really care about our real life. [0:55] I think nobody else deserves access to that. [0:57] Did it change when President Trump was elected? No. [1:00] Long before that as a model [1:02] I think it was definitely a line I had to walk. [1:07] Now in her biggest bet yet she's going from covergirl [1:10] to medium mogul, buying up iconic magazines [1:13] as the industry fights [1:14] to survive in a world dominated by digital media. [1:18] I think about it like we're running a startup [1:20] inside a vintage car. [1:22] So how does a woman who's graced over a hundred covers [1:25] aim to reinvent this treasured but struggling format [1:28] and keep reinventing herself? [1:30] So what kind of kid were you? Were you the [1:32] wallflower or the bookworm? [1:34] The queen bee? I was a [1:35] total nerd. [1:36] Obviously we need your yearbook. [1:38] I need to meet your teachers, your prom date. [1:40] To find out, we're entering her world. [1:43] A life built in New York City that all began in the Midwest. [1:47] You are on the cover of all of these. [1:49] Oh, and the, there's many, [1:50] many more, but we've don't have time. [2:15] So this is your high school. [2:16] This is Webster Groves High School. [2:18] I imagine this brings back memories. [2:21] Oh, so many memories. [2:25] You're a nineties baby. You're down here. [2:28] I mean hopefully. [2:29] Although I think I was in China doing a photo shoot on the [2:33] Great Wall for Vogue. [2:34] As one does. I would be in here. [2:36] So you were on the Great Wall [2:38] of China while everyone else was in the gym. [2:40] Yes. Taking a photo. But [2:41] that's also just such a perfect example of [2:43] how you held these two worlds. [2:44] Oh it was my life. I wouldn't want it any other way. [2:49] Kloss's modeling career happened basically overnight, [2:52] but back in high school she was a self-proclaimed nerdy [2:55] teenager just trying to get a date to prom. [2:58] Is it true that you rejected her? Oh well you [3:02] rejected is a [3:03] strong word. [3:04] Karlie is that how you would put it? [3:06] That is how I would. You did end up going [3:09] to prom together senior year. [3:10] Yes we did. And you did end up wearing Dior. I saw that. [3:13] I did end up wearing Dior Couture. So you, box checked. [3:16] It was beautiful and it was orange and I got my tuxedo from [3:20] Men's Warehouse. [3:29] Hello. My parents' [3:32] home. [3:33] Welcome. Thank you to your mom [3:33] and dad I should say, for having us here. [3:39] What was the biggest culture shock when you went [3:42] into the modeling world? [3:44] I think I just was always authentically who I am, [3:48] which is a girl from the Midwest until I was 13 years old. [3:52] I never flew on an airplane, like my family [3:55] and I drove cross-country for family vacations. [3:58] So fast forward to when I'm 15 years old [4:02] and I have a Cinderella story, truly overnight success. [4:07] I walk in the Calvin Klein New York Fashion Week show [4:10] and it just puts me on the map in such a crazy way. [4:12] And so quite quickly at 15 I was jet setting between, [4:16] you know the suburbs of St. [4:18] Louis and Paris, Tokyo, New York. [4:25] Oh wow. They cut a circle into square [4:28] slices. [4:29] You didn't know math would allow it. Here we are, mom, come. [4:32] Okay. Hi mom. I'm introducing her to Emo's Pizza. [4:35] As a mom, like what was it like [4:37] for you sending your daughter off [4:39] to the runway when she was a teenager? [4:42] It was exciting. [4:43] It was such a learning experience [4:44] and the world became your classroom. [4:48] I imagine you made a lot of money very fast. [4:52] How did you deal with that? [4:53] I started working so young [4:55] and was so fortunate to sort of make income [4:57] that I could have never dreamt of [4:59] and it really happened around the same time [5:02] of the '08 crisis [5:03] and my family was really impacted [5:05] as many families in this country were, [5:08] and we went through bankruptcy [5:10] and we lost, you know, the roof over our head [5:13] and it was like, it was an incredibly painful period. [5:16] I also was beginning my career [5:18] and was able to support my family, [5:20] support my sisters through school. [5:21] And so for me my career was a, a way to be able [5:26] to like support the people I cared most about. [5:31] My mom saved like newspaper clippings [5:34] and all the things through all the years. You [5:36] are on the cover of all of these. [5:38] Oh, and there's many, many more, but we don't have time. [5:42] That doesn't to [5:43] me even look like you. It doesn't even look [5:44] like me, right? [5:45] No. Can I tell you that's what being a great model is, [5:48] is that you, you transform. [5:50] I started modeling at a period where like you were seen [5:54] and not heard to then the dawn of social media [5:56] where you can speak your truth, [5:58] you can build your name into a brand, [6:00] and models became celebrities. [6:02] It started to become Karlie [6:03] and what she has to say, what she's doing, [6:06] what she stands for. [6:07] Yeah. Hi guys, I'm Karlie Kloss [6:10] and welcome to my YouTube channel. [6:12] With social media, [6:13] suddenly Kloss had a platform beyond the runway. [6:16] It's New York Fashion Week [6:18] and I'm on my way to Michael Kors. [6:22] She launched her own YouTube channel at the [6:25] dawn of the creator economy. [6:27] I'm in love. It's perfect. [6:29] Started her first business, Karlie's Kookies, [6:31] which funded over half a million school lunches. [6:34] Took a life-changing coding course at the Flatiron School [6:37] and in 2019 stepped into Heidi Klum's iconic role as host [6:41] of Project Runway. [6:44] Off Camera. Kloss was making bets on [6:46] where culture was moving, backing a range [6:48] of budding startups. [6:50] What I do with my capital is I invest in companies [6:53] and ideas and people I believe in. [6:55] I support issues that I care deeply about, [6:59] like money is power. [7:01] Was there a moment [7:02] where you decided I don't wanna be a model forever [7:06] and that you wanted to have a career beyond modeling? [7:09] Yeah, I think since I started this career I've always been [7:13] thinking about what comes after. [7:15] For a long time, I thought of it as a means to an end [7:18] to be able to make money and then also to see the world [7:21] and not only that, being the ateliers [7:24] of the most brilliant creatives in the industry. [7:28] I love walking runways. You don't turn that off. [7:30] It's a part of who I am, [7:33] but I think it's never been all of who I am. [7:36] You've bought Life Magazine, [7:38] you bought the fashion magazine i-D from Vice. [7:41] You led a group of investors to buy W Magazine. [7:44] What's the grand vision for Bedford Media? [7:46] Bedford is sort of taking this startup approach [7:50] to these sort of heritage brands. [7:52] I mean, Life is 90 years old. [7:54] I think about it like we're running a startup [7:57] inside a vintage car. [7:59] Independent small media should continue to exist. [8:04] I have an incredible editor-in-chief at i-D [8:06] and the editorial team and the commercial team. [8:09] My role is more like helping protect and [8:12] and grow the business. [8:14] I just want to help, you know, build better businesses [8:18] around these brands. [8:19] A business model that everyone seems [8:21] to think is dying, right? [8:22] For sure. I've said like I feel like I'm the person [8:26] running into a burning building. [8:28] I mean here's i-D, [8:31] I mean you own this magazine now, can we just.. [8:34] Not just this one for $12.99. [8:37] No, I'm so proud of the fact [8:39] that I am continuing this legacy [8:45] Today, [8:46] Kloss is taking us to New York City for a look [8:48] behind the cover of Bedford Media, the company she founded [8:51] with her husband Josh Kushner. [8:53] Bedford is built on a simple idea. [8:55] Legacy magazines with decades [8:57] of cultural credibility are worth saving [9:01] Love a New York Street. [9:02] Oh, this is a real one. [9:04] What magazines were you reading as a kid? [9:06] I, I don't think I was reading [9:08] magazines until I was in them. [9:10] I mean you were thirteen [9:11] when you started? [9:13] So I guess yeah, [9:14] but I, you know for me like magazines are the [9:17] platform to tell stories. [9:19] Yeah, to show ideas, to showcase people. Yeah. [9:22] It's not just to sort of continue to chug along something [9:26] that I'm nostalgic about, [9:27] but actually we consume more stories [9:30] and information than ever. [9:32] I was thinking a lot about the Life photo [9:34] archive, which is iconic. [9:36] I mean space and [9:37] Oh. War. I mean American history, [9:39] civil rights, right? [9:41] Like there's some photos of you in there. Yes. [9:43] What are the possibilities there? [9:44] The archive is incredible. [9:46] Life was really the platform that showed what was happening [9:49] around the world before we lived in such a globally [9:52] connected, digitally immersive world. [9:55] And so a photograph told a whole story about a person, [9:59] about a war, about what was happening [10:02] that you might not see in your day to day. [10:05] And I think that to me like that resonates so much. [10:08] I mean it's such a privilege to, to take a brand like that [10:11] and to think about how to bring it to life today. [10:13] What is Life moving forward? [10:15] Well, Life Magazine, you'll have to wait and see. [10:20] While the future of life is still taking shape. [10:23] i-D Magazine is up [10:24] and running in the heart of the Lower East Side. [10:27] There's a lot of things that are in the works right now. [10:30] We just launched our spring issue. Fashion month madness just [10:34] happened and they like covered it all. [10:37] Come meet everybody. Yeah. [10:38] Hi This is Emily. [10:40] Thanks for having us. [10:42] Wait, I love these mics though. These [10:45] are, who runs around with these kind of? All of us. [10:48] Yeah. [10:50] Is this like man or woman on the street kind [10:52] of a thing? Like this is, [10:53] Yeah. [10:54] Hi i-D, hi i-D, hi i-D. [10:55] Hi i-d, I'm Sarah and I'm at the Prada show. [10:57] Hi i-D, my name is Bhavitha Mandava. [11:00] We cover it all. Yes, I love it. It's [11:01] true, the [11:02] pulse. What is i-D's point of view? [11:08] Trish and Terry Jones founded i-D. Terry Jones literally [11:11] hand stapled the magazines himself [11:14] and he invented something called the Straight Up, [11:16] which is the modern day sort of street style photography. [11:22] The media landscape has totally changed. [11:26] There's digital, there's print, [11:27] there's experiential, there's merch. [11:30] What's the overall strategy? [11:31] I think like to continue to innovate within all [11:35] of these spaces and reach people where they are. [11:37] I don't think that we're gonna have like Facebook outcomes [11:40] on this investment necessarily, [11:42] but like that's not my intention here. [11:44] Like my intention is to build a really viable business [11:48] but to make really meaningful work along the way. [11:52] Maybe you're not looking for Facebook outcomes, [11:54] but like what do you see [11:56] as the real business opportunity in an industry [11:59] that has very challenging economics? [12:01] When we bought this business out of bankruptcy, we had [12:03] to fully rebuild all pieces of it. [12:06] The commercial business, the creative agency piece, [12:08] the editorial team. The last two years have been sort [12:11] of rebuilding the core business [12:14] and that really has been part of this thesis [12:17] with Bedford is like how can we build [12:21] and run our website without a hundred person tech team? [12:23] Like how can we run [12:26] and build, you know, all parts of the business in a leaner, [12:29] scrappier, startup way? [12:31] And that candidly is part of the advantage we have to a lot [12:35] of the other sort of industry [12:37] because there's a lot of people like having to lay off a lot [12:40] of parts of these businesses [12:43] because the business model can't sustain it anymore. [12:46] Who do you see as your closest competition right now? [12:49] We are our own competition. [12:50] I'm not overly commercial about this either. [12:53] Like I don't want to squeeze it to a point [12:56] that it actually loses its soul. [12:57] Like that would also not be success to me. [13:01] We're seeing the world's biggest billionaires also [13:04] getting into media. [13:05] Mark Benioff with Time. [13:07] Jeff Bezos with the Washington Post, Elon Musk with X. [13:10] There's a lot of anxiety about editorial independence. [13:14] Who do you think is doing it right [13:16] and what worries you the most? [13:19] To me like [13:21] that's been very clear from the start is like our editorial [13:24] team has editorial independence. [13:27] I think it's like, the intention, you know, [13:29] for me really comes from like [13:31] how can I support this artist colony? [13:34] And not just in a philanthropic way, [13:36] but like actually how can I push it to grow [13:39] and keep getting, you know, smarter with the times [13:43] Curating i-D's [13:44] soul with Kloss is Steff Yotka [13:47] i-D's global editorial director. [13:49] She's tasked with keeping the magazine on the cutting [13:51] edge of youth culture. [13:53] What is Karlie's role day to day like? How involved is she? [13:56] Every other job I've had, [13:57] the person in her role is like a old white guy. [14:01] And so it's great to be able [14:02] to have these conversations about the present [14:04] and the future of i-D with someone who isn't like stymied [14:08] by a conservative view of what media should be. [14:10] Everyone has content everywhere at their fingertips. [14:13] Why do we need magazines? [14:15] Because we love them. We could have just made an Instagram [14:19] or we could have just made a TikTok, [14:20] but I think the reason to have a print magazine is [14:23] that it does mean it's forever. [14:25] It will never be deleted from the internet. [14:27] It is a physical object that is a record [14:30] of what we thought was cool. [14:32] Kloss isn't just trying to disrupt media, [14:34] she's also trying to expand who gets a seat at the table in [14:37] tech? [14:39] Apply to Kode with Klossy. [14:41] In 2015 she launched Kode with Klossy, a free coding camp [14:45] for girls because who's in the room matters. I am [14:49] one. [14:51] What do you think is the value [14:52] of reaching girls at that age? [14:54] Like 13 to 18? Yeah. Which is the Kode with Klossy age. [14:57] Yeah. There's so many studies [14:58] around why girls self-select out in math [15:01] and decide that they're not good at math [15:03] or STEM topics broadly long before 13 years old. [15:07] We are creating a space to come participate in [15:13] like the creative applications of code. [15:15] Especially girls that are not given access [15:19] to these tools or they don't think it's for them. [15:23] I'm so proud of our 12,000 alum, just over 70% [15:28] of them who go into college major [15:30] or minor in computer science. [15:31] What I care about is that there are girls and women [15:34] and people of all sorts of lived experience helping inform [15:38] that technology at all levels. [15:44] Josh guess. [15:46] Hi, how are you? Thanks for sharing her with us today. [15:50] That's Josh Kushner, Kloss's husband, founder [15:53] of Thrive Capital, a venture firm [15:55] that's backed Spotify, Skims, A24, Instagram [15:59] and is making a major bet on OpenAI. [16:02] You and Josh have been together since you were 19, [16:05] I believe when you met you were a lot more famous. [16:08] I always like to tease him. I was a lot more successful [16:10] than he was when we first met. [16:12] You decided to convert to Judaism. [16:15] Did you have any Kristen Bell? Nobody Wants This moments. [16:18] Who the hell is that? It's not us. It's not? No. [16:23] Oh my gosh. My friend's actually the writer [16:25] of the show and I texted her. [16:26] I was like, girl, for season 2, 3, 4, [16:28] I got more material for you. [16:30] Like call me. You know? I fell in love with somebody, [16:33] his faith was a huge part of who he is [16:36] and I knew that from the start [16:38] and choosing that I wanted it in my life. [16:41] I'm really proud of that choice. [16:43] As Kloss's personal life played out publicly, [16:46] it drew no shortage of opinions, [16:48] Not even to dinner with the Kushner's? [16:50] Oh, that's your husband. [16:55] You're married to a man whose brother happens [16:57] to be married to Ivanka Trump. [16:59] How do you deal with everything that comes with that? [17:02] Well, I know who I am. [17:04] I know the values that guide my life [17:06] and the issues that I care about. [17:08] So, you know, I haven't lost sight of who I am, [17:12] but also it's, it's my husband's family. [17:15] What's conversation like at family dinners? [17:17] Well, we're sitting here in St. Louis, [17:18] which is a blue dot in a red state. [17:21] Since as long as I can remember I've always been exposed [17:24] to a lot of different political points of view [17:28] and I think that trained me for my life. [17:30] You know, I'm a Democrat. I think it's possible [17:32] to have relationships with people [17:33] who you politically don't align with. [17:36] And I think this country has always been a place [17:39] for, for dialogue. [17:41] We have to be able to talk to each other. [17:42] Have you had any conversations [17:44] with President Trump about politics? [17:46] I have never met President Trump. [17:50] We're trying to, to give Emily a taste of the best [17:53] of St. Louis here. We're, we're [17:54] eating a lot. [17:55] We're eating our way through, but I'll call you back. [17:57] Alright. And let you, I'll speak to you [17:59] later. Okay. Love you. Bye. [18:00] You've used your voice to platform causes [18:04] that you believe in. [18:05] You are very active around abortion rights, [18:08] protecting access to clinics. [18:10] You've been a Planned Parenthood escort. [18:13] People are traveling hundreds, if not thousands of miles [18:16] to seek access to basic and lifesaving reproductive care. [18:21] And especially, you know, in a place like Missouri, [18:23] you know, it's the first state. [18:25] Six minutes after Roe v. Wade was overturned, it had a trigger law [18:28] that went into effect. [18:30] Where are you doubling down right now? [18:32] I've been here many times over the past few years helping [18:35] fight for the ballot initiative. [18:37] And we passed the ballot initiative for access [18:40] to reproductive rights here in the state of Missouri. [18:42] We're going to have to continue to protect it. [18:45] This should not be political in my perspective. [18:48] So I started Gateway Coalition, [18:49] which we've helped move more than $4 million [18:52] to little clinics across the country [18:54] that are holding up access to care. [18:56] I feel like it would be so easy [18:58] for someone in your position to not say anything, [19:00] but you really are using your voice. [19:02] You're speaking up, you're speaking almost louder. [19:04] Do you feel like a pressure [19:06] that you didn't necessarily ask for? [19:08] Listen, that's life. [19:09] I made the choice a long time ago to one, be with the person [19:13] that I love despite any complications that came with it. [19:17] Two, not to lose sight of who I am in that [19:20] and three, to just continue to stand up for [19:23] and fight for the things that I care about. [19:27] Karlie Kloss has spent her life proving some things just [19:31] don't have to be mutually exclusive [19:35] and her hometown is all in, where there's a street [19:38] and even frozen custard to back it up. [19:40] This is a big deal. Hi. [19:43] Hi. Do you still have a flavor named after Karlie Kloss? [19:46] We do. The Karlie crete. [19:48] Is it still an action? Stop. It's, it's our [19:51] chip and the granola. [19:52] I'm gonna have Karlie crete. Make it two. [19:55] How does one get a flavor named after them at a, [19:58] I honestly had nothing to do with it. [20:00] It's the greatest accomplishment of my entire life [20:03] outside of my children. For real. [20:11] Still rolling? Yes. We're still rolling. [20:13] Okay. That's why we call a concrete. Oh my gosh. [20:17] Thank you Josh. We have to do it. Okay. Ready? [20:19] Ready. Oh my gosh. [20:23] There we go. The finest of St. Louis everyone. [20:26] You accomplished so much in such a short amount of time. [20:28] Like what is the next chapter? [20:30] I feel very grateful that I started so young [20:33] because I have lived so much and I'm 33 years old [20:37] and I have three young children under five years old. [20:40] I, I've worked so hard so [20:42] that I can enjoy this moment in my life [20:44] and be so present with them. [20:46] Doesn't mean I'm like working any less, [20:49] but I'm just hyper conscious of like wanting to enjoy this [20:53] moment. [20:54] Yeah, well here's to enjoying in this chapter. Amen. [20:56] of your life and eating lots of ice cream. Mm [20:58] Cheers. [21:00] Perfect. [21:13] So I wanted you to put your Project Runway hat on. Okay. [21:18] Along with your tech hat. I just wanna get a few like [21:22] style reviews. [21:23] Okay. Yes. Give it to me. [21:25] I mean iconic, what can we say? Steve [21:29] Jobs like invented the black turtleneck. [21:33] Okay. This is more of an evolution. [21:35] Mm Oh yes. I think he's come a long way. [21:39] He's living his best life [21:40] and expressing that through fashion. [21:42] Like good for you. Yeah. I love that. In or out. [21:45] Was it ever in? Yes. [21:49] By the way, I think this is a Schiaparelli set. [21:51] Or maybe it was Tom Brown. Very stylish. [21:54] It looks like he was wearing the vest in the early days. [21:57] Well you know, you are cold [21:59] but you wanna have your sleeves out. [22:01] Palmer Luckey. To each their own. [22:03] right. And that is the beauty of fashion. Yeah. [22:06] Jensen just like is what a legend. Truly. [22:10] And like a style icon. Like those leather jackets. [22:13] Man, Josh is that way. [22:14] Josh wears the same thing every single day. [22:16] Since you mentioned it. [22:18] Yes. My sweet husband, [22:20] he's got a great sweater collection. [22:22] This is probably his.