Neuroendocrinologist Robert Lustig argues that reducing added sugar intake yields superior weight loss results and trillions in savings compared to expanding GLP-1 drug coverage.
## Background
Published on YouTube by The Diary Of A CEO on October 2, 2025, this episode features neuroendocrinologist Dr. Robert Lustig. According to the page description, the discussion explores how ultra-processed foods, sugar addiction, metabolism, and stress drive chronic disease and mental health crises, while also addressing artificial sweeteners and RFK Jr.’s health platform.
## TL;DR
Dr. Robert Lustig examines the physiological and psychological impacts of ultra-processed foods, sugar, and dopamine-driven addiction on chronic disease, mental health, and longevity. He analyzes public policy, criticizing RFK Jr.'s stance on vaccines while finding common ground on food and environmental issues, and critiques mass GLP-1 (Ozempic) adoption in favor of dietary sugar reduction. The conversation provides actionable advice on grocery shopping, gut-brain health, and restoring neuroplasticity through whole foods, fiber, and therapeutic approaches like psychedelics.
## Atmosphere & style
The dialogue balances urgent scientific candor with deep empathetic concern for public health, framing modern nutritional crises as systemic rather than individual failures. Dr. Lustig brings an authoritative, uncompromising tone grounded in clinical experience, complemented by Steven Bartlett's engaging and reflective hosting style. The atmosphere feels intellectually rigorous yet deeply human, seamlessly shifting from heavy discussions on brain inflammation and systemic illness to empowering, practical strategies for personal well-being.
## Key takeaways
- [39:28](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=2368s) Dr. Robert Lustig agrees with RFK Jr.'s stance on food, pharma transparency, and environmental chemicals, but strongly opposes his views on vaccines and warns about the severe health risks of removing water fluoridation without addressing sugar consumption.
- [01:01:11](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=3671s) Chronic stress and brain inflammation impair oxytocin signaling by methylating oxytocin receptors, eroding the capacity for love, empathy, and social connection.
- [01:00:00](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=3600s) Serotonin is crucial for converting social isolation into productive solitude, with 90% produced in the gut and communicated to the brain via the vagus nerve.
- [01:10:40](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=4240s) GLP-1 agonists like Ozempic carry significant downsides, including high costs ($2.1 trillion to cover all eligible Americans), muscle loss, gastroparesis risks, and weight rebound after discontinuation.
- [01:15:20](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=4520s) Reducing added sugar to standard USDA guidelines could yield greater weight loss and save $3.0 trillion, marking a massive economic alternative to mass GLP-1 drug coverage.
- [01:18:32](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=4712s) Around 73% of items in American grocery stores are ultra-processed foods; a practical rule of thumb is to treat any food with sugar in the first three ingredients as a dessert.
- [01:21:49](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=4909s) Fructose from processed foods and juices fuels non-alcoholic fatty liver disease and accelerates tumor growth in cancers, whereas whole fruits contain an essential fiber matrix that slows sugar absorption.
- [01:34:16](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=5656s) Exercise does not directly drive weight loss or offset sugar intake through calorie burning, but it remains essential for building ATP, protecting muscle, and supporting brain health.
- [01:36:14](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=5774s) With roughly 40% of American adults pre-diabetic, continuous glucose monitors (CGMs) can help individuals spot hidden insulin surges caused by processed food marketing and hidden sugars.
- [01:41:45](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=6105s) Psychedelics act as serotonin mimickers that facilitate rapid neuroplasticity and synaptic rewiring, offering potential therapeutic pathways to treat depression, PTSD, and anxiety when guided properly.
## Detailed walkthrough
### [00:00](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=0s) Teaser and Intro
People often say that Alzheimer's disease is genetic, but that is "genetic garbage"—the genetic component is only about 5%. That means 95% of Alzheimer's risk comes from environmental factors such as air pollution, microplastics, and ultra-processed foods. Recent research reveals a direct correlation between artificial sweetener consumption and dementia, driven by reactive oxygen species (ROS) that damage cellular energy metabolism.
At the same time, 73% of items in American grocery stores contain hidden sugar, which is sold under 262 different names. The food industry strategically adds these sugars to engineer a dopamine hit, driving repetitive buying behavior and trapping consumers in a cycle of addiction. Ultra-processed foods are consistently linked to dementia, diabetes, cancer, and mental health issues.
- **Dementia Risk**: 95% environmental vs. 5% genetic.
- **Hidden Sugars**: 73% of American grocery items contain sugar, disguised under 262 distinct names.
- **Rules of Thumb for Healthy Shopping**:
1. If a food item has a nutrition label, treat it as a warning label.
2. If any form of sugar is listed among the first three ingredients, it is a dessert.
3. Never go grocery shopping on an empty stomach.
- **Exercise Misconceptions**: While exercise offers immense metabolic benefits, relying on it to lose weight or curb sugar cravings is a delusion.
---
[02:15](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=135s) The Hostage Brain
Humanity has a fundamental desire for control because control lowers perceived threat. However, much of that control is an illusion. When people attempt to exert control over things they cannot govern, the amygdala—the brain's 24-hour fear sentry and "point guard"—overreacts, generating profound psychological stress and pain.
> "A lousy point guard takes all the shots. A good point guard passes off to the guy who has the best shot. A great point guard is going to be able to figure out if he's going to score or if he's going to pass it off."
When this internal distress turns inward, it results in clinical depression. Modern life has seen a massive surge in depression due to this perpetual conflict between the illusion of control and reality. To muffle this emotional pain, people turn to various chemical or behavioral "poisons" that trigger dopamine releases.
- **Depression Statistics**: Currently, 29% of Americans and 4.4% of the global population suffer from depression—numbers that were infinitesimal a generation ago.
- **Dopamine Delivery Mechanisms**: Cocaine, amphetamines, nicotine, alcohol, sugar, gambling, social media, internet gaming, and pornography.
- **The Hostage Brain Dynamic**: Seeking short-term pleasure (dopamine) to mask deep-seated pain binds the brain into a cycle of chronic consumption and misery.
---
[06:10](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=370s) Dopamine and the Pain of Lacking Control
Dopamine serves two core functions: learning and reward. Learning cannot occur without dopamine; whether a lesson is positive or negative, a dopamine release rewires the basolateral amygdala to lay down permanent neural circuits.
When dopamine targets the nucleus accumbens (the brain's reward center), it fuels the motivation and excitement for a reward—acting essentially as neural "foreplay." While short bursts of dopamine allow us to navigate life through learning and motivation, chronic overstimulation is destructive. Constant neuronal firing causes excitotoxicity, leading to cellular death.
---
[09:19](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=559s) Tolerance Is the Start of Addiction
To protect themselves from dying due to relentless dopamine stimulation, downstream neurons downregulate their receptors. With fewer receptors available, it takes higher doses of the stimulus to achieve the same biochemical effect.
> "The first time you got it, you liked it. The second time you did it, you wanted it. And the third time you needed it. That's the difference between liking and wanting and needing."
- **The Progression to Addiction**:
- **Liking**: A natural response to pleasure that everyone experiences.
- **Wanting**: The escalation phase where over-abuse begins.
- **Needing**: The onset of a medical and biochemical problem driven by receptor downregulation.
- **Tolerance**: Requiring progressively larger hits to obtain diminishing rewards.
- **Addiction**: The state reached when neurons begin dying from chronic overstimulation.
---
[10:26](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=626s) Is Dopamine Fasting the Cure?
Repairing an addicted brain requires restoring dopamine receptor density. In Silicon Valley, a popular trend known as "dopamine fasting" involves individuals isolating themselves in hotel rooms for weeks, eliminating all external stimuli—TVs, internet, and social interactions—to allow their neuroreceptors to recover.
While extreme isolation for three weeks works well for severe cases (such as cocaine addicts whose receptors are heavily downregulated), milder methods like gradual weaning or strict abstinence can also work. However, complete abstinence from sugar is uniquely difficult because it is ubiquitous and available 24/7 on every street corner.
---
[13:11](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=791s) Can You Rewire Your Brain Away from Sugar Cravings?
Eliminating dietary sugar—such as going on a strict ketogenic diet—removes the offensive stimulus entirely, causing intense sugar cravings to disappear over time. Steven shares an anecdote about his love for cinnamon rolls; after four weeks on a zero-sugar ketogenic diet, he walked past a display of specialty cinnamon rolls in Cape Town and felt absolutely no desire to eat them.
Dr. Lustig explains that resetting these neural pathways takes substantial time and effort. In his pediatric obesity clinic, reversing sugar addiction required active intervention, including helping families purge their entire pantries of hidden sugars. Because sugar is disguised under 262 different names, Dr. Lustig and his colleagues are actively advocating to get ultra-processed food and sugar addiction formally codified as medical diagnoses by the WHO and the American Psychiatric Association (APA).
---
[15:02](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=902s) The Shocking Link Between Dementia and Diet Products
A study published in the *Annals of Neurology* links non-nutritive, artificial sweetener consumption (diet sodas and sugar-free drinks) directly to an increased risk of dementia. Common artificial sweeteners—specifically aspartame and sucralose—generate massive amounts of reactive oxygen species (ROS).
ROS are unstable oxygen radicals that alter cellular energy metabolism and inflict structural damage on cells. While data on alternative sweeteners like monk fruit extract, stevia, and allulose remains inconclusive, the evidence connecting aspartame and sucralose to ROS generation and subsequent brain damage is robust.
- **Key Mechanisms**: Aspartame and sucralose $\rightarrow$ High ROS generation $\rightarrow$ Energy metabolism disruption and cellular damage $\rightarrow$ Increased risk of dementia.
---
[17:04](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=1024s) Mitochondria, ATP, and Brain Energy Depletion
The underlying mechanism connecting diet products and environmental factors to dementia involves the brain's mitochondria—the cellular power plants that convert dietary energy into adenosine triphosphate (ATP). ATP is the fundamental chemical energy currency that powers cellular function.
When ATP surrenders its energy, it degrades sequentially:
$$\text{ATP (Triphosphate)} \rightarrow \text{ADP (Diphosphate)} \rightarrow \text{AMP (Monophosphate)} \rightarrow \text{Adenosine}$$
Free adenosine binds to adenosine receptors in the brain to induce sleep. Caffeine functions by blocking these adenosine receptors, preventing adenosine from binding and keeping the individual awake. Anything that depletes ATP disrupts this core metabolic cascade and puts brain cells at severe risk.
[18:30](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=1110s) The Cellular Energy Crisis, Cortisol, and Dementia
Dr. Robert Lustig explains the step-by-step biological mechanism connecting diet, stress, and neurodegenerative disease. When neurons lack energy, it is equivalent to a car running out of gasoline, leading first to brain fog, difficulty concentrating, and irritability, and eventually progressing to clinical depression. Within each neuron, the amount of ATP (adenosine triphosphate) is the immediate cause of these neurocognitive and neurobehavioral changes. Mitochondria generate ATP across 11 distinct biochemical steps, but every single step produces reactive oxygen species (ROS) as a toxic byproduct. Normally, cellular antioxidants—such as glutathione, vitamin C, vitamin E, and various flavonoids—quench these ROS. However, when an ultra-processed diet prevents the body from maintaining its antioxidant defenses, accumulating ROS send feedback signals to shut down energy production. Instead of burning glucose for ATP, the cell diverts energy into harmful storage pathways like glycogen or brain fat.
This decreased ATP generation combines with a second destructive factor: cortisol. Driven by chronic stress, sleep deprivation, or exogenous glucocorticoid medications, cortisol forces neurons into hyper-metabolism, raising ATP utilization. This creates a severe intracellular energy crisis where supply cannot match demand. In the third step of this cascade, amyloid precursor protein (APP)—a normal protein present in all human cells—fails to stay in solution because maintaining its soluble state requires continuous ATP. As energy drops, APP drops out of solution and aggregates into amyloid plaques. These plaques trigger inflammatory responses in neighboring microglia, ultimately causing neuronal cell death and dementia. To illustrate this energy breakdown, Dr. Lustig compares the process to an automobile engine where fuel line blockages or carbon deposits turn what should be a high-performance sports car into a malfunctioning "jalopy."
* **Epidemiology:** Over 7 million Americans currently live with Alzheimer's disease, a figure projected to reach nearly 13 million in coming decades.
* **The 3-Step Cascade to Dementia:**
1. *Mitochondrial Dysfunction:* Ultra-processed diets impair antioxidant clearing mechanisms, causing ROS buildup, diverted glucose pathways, and diminished ATP production.
2. *Metabolic Overdrive:* High cortisol from stress or sleep loss increases cellular energy expenditure, creating a severe ATP deficit.
3. *Plaque Aggregation & Cell Death:* Low ATP forces amyloid precursor protein (APP) to aggregate into plaques, triggering microglial inflammation and cell death.
---
[25:19](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=1519s) Is Alzheimer's Genetic or Environmental?
Addressing common misconceptions about Alzheimer's disease, Dr. Lustig dismisses the claim that the condition is purely genetic as "garbage." While a genetic risk factor exists—specifically the APOE4 allele—carrying two copies increases risk ninefold compared to the general population. Evolutionarily, APOE4 helped funnel fat to the brain quickly, but today, carrying two copies accounts for only 5% of total Alzheimer's cases. Furthermore, individuals with this genetic predisposition can mitigate their risk down to baseline levels simply by adopting a very low-fat diet.
Because genetics accounts for only 5% of cases, 95% of Alzheimer's risk is entirely environmental and largely preventable. While certain environmental drivers like air pollution, ionizing radiation, and microplastics are difficult for individuals to avoid, several major drivers are entirely manageable: sleep-disordered breathing, medication side effects, and ultra-processed food consumption. Specific dietary drivers of neuroinflammation include high fructose intake, low omega-3 fatty acid levels, lack of dietary fiber, consumption of industrial emulsifiers, and deficiencies in B vitamins (specifically B6, B12, and folate). Managing these factors protects mitochondrial function and stops the cellular energy crisis before irreversible neuronal damage occurs.
* **APOE4 Risk:** Carrying two copies of the APOE4 gene increases Alzheimer's risk by $9\times$, but affects only 5% of total cases and can be mitigated through dietary intervention.
* **Preventable Environmental Factors:** Diets high in fructose, low in omega-3s, lacking fiber, and containing emulsifiers or deficient B vitamins elevate ROS and drive neurodegeneration.
---
[28:43](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=1723s) Ketones, Mitochondria, and the "Calorie" Lie
Addressing the cognitive clarity people experience during fasting or ketogenic diets, Dr. Lustig challenges the food industry's foundational claim that carbohydrates provide superior energy. While a bomb calorimeter measures total heat release when food is incinerated—showing fat at 9 calories per gram versus 4 calories per gram for protein and carbohydrates—the human mitochondrion does not function like a laboratory furnace. Mitochondria do not capture heat; they generate ATP while releasing 35% to 40% of their energy as body heat.
Because human biochemistry relies on ATP generation rather than raw heat production, simple calorie counting fails to measure metabolic reality. Certain dietary components, most notably fructose and lectins, actively poison and inhibit mitochondrial ATP generation, interfering with the body's ability to convert nutritional substrate into usable chemical energy. Under strict biological definitions, food must be a substrate that promotes growth or energy burning in an organism. Because fructose actively inhibits both mitochondrial burning and bone growth (leading to documented stunting in children who consume heavy ultra-processed diets), Dr. Lustig argues that high fructose intake acts not as a nutrient, but as a chronic metabolic poison.
> "If a substrate that passes your lips does not contribute to growth and does not contribute to burning, is it a food?... What is it then? It's a poison."
* **Mitochondrial Efficiency:** Human mitochondria lose 35–40% of converted energy as heat, maintaining body temperature; they convert the remainder directly into chemical ATP.
* **Impact of Processed Substrates:** Fructose inhibits mitochondrial ATP production as well as cortical, trabecular, and cancellous bone growth, resulting in reduced height among heavy consumers of ultra-processed food.
---
[32:55](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=1975s) Ultra-Processed Foods Are Poison
Dr. Lustig outlines five core structural flaws present in ultra-processed food that make it inherently damaging to human health:
1. **Too much sugar:** Directly poisons mitochondrial function and stops ATP production.
2. **Not enough fiber:** Deprives the gut microbiome and fails to suppress systemic inflammation.
3. **Lack of omega-3 fatty acids:** Prevents proper brain cell membrane structure and impairs efficient neurotransmission.
4. **Excessive industrial emulsifiers:** Disrupts the mucosal lining of the gut, causing gut permeability and systemic inflammation.
5. **Petroleum-based food dyes and additives:** Act as mutagens in cellular environments.
These structural flaws link ultra-processed food directly to chronic metabolic conditions, psychiatric disorders, and neurodegenerative diseases like Alzheimer's. Furthermore, artificial diet sweeteners drive neurodegeneration through the exact same reactive oxygen species pathway.
---
[34:13](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=2053s) Re-Engineering Ultra-Processed Food to Be Healthy
Reflecting on his role as a keynote speaker at the Fourth International Sugar Reduction Summit in Atlanta, Georgia, Dr. Lustig describes entering "Daniel in the lion's den" to challenge the sugar industry directly. Rather than treating food corporations as permanent enemies, he advocates acting as their scientific conscience. Recognizing that global population demands will require feeding 10 billion people by 2050 without adequate land or ocean resources, ultra-processed food cannot simply be eliminated; it must be scientifically re-engineered to protect health.
To prove this was possible, Dr. Lustig spent three years working pro bono alongside a five-member scientific advisory team and KDDD (Kuwait Dairy Company). Facing severe public health challenges in Kuwait—where obesity rates reached 80% and adult diabetes hit 18%—the group analyzed every ingredient, vendor, and manufacturing process across the company's portfolio. In 2023, the team published their framework in *Frontiers in Nutrition*, defining the "Metabolic Matrix." This framework condenses healthy eating into nine words across three simple principles:
> "Protect the liver, feed the gut, support the brain."
By applying these principles, the team successfully re-engineered 10% of KDDD's product line (18 individual items) without altering consumer taste preferences or reducing corporate profitability. The updated items were silently placed on store shelves in Kuwait, maintaining original sales volumes and proving that processed foods can be rendered metabolically benign without harming business viability.
* **Kuwait Health Baseline:** At project launch, Kuwait faced an 80% adult obesity rate and an 18% diabetes prevalence rate.
* **The Metabolic Matrix Principles:**
* Protect the liver
* Feed the gut
* Support the brain
* **Reformulation Scale:** 18 out of 180 portfolio items (10%) were fully reformulated and clinically validated for metabolic benefit without loss of consumer demand or corporate profit.
Here is a detailed, faithful walkthrough of this transcript section:
[39:28](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=2368s) Disagreeing with RFK Jr. and the 5 Portfolios of HHS
Steven Bartlett brings up Robert F. Kennedy Jr., who serves as the head of Health and Human Services (HHS) in the United States, asking Dr. Robert Lustig for his opinion on RFK Jr.'s role and public health directives. Lustig admits he has "boatloads" to say, joking that most of it cannot be printed. He reveals that he was asked to serve in the administration four times but turned down the offers every single time. It isn't because he doesn't want to make a difference, but because he knows his scientific views would get him fired within five seconds.
Lustig breaks down RFK Jr.’s health platform into five distinct "buckets":
1. **Food:** Lustig is fully on board.
2. **Pharma Transparency:** Fully on board.
3. **Environmental Chemicals:** Fully on board.
4. **Water Fluoridation:** Partially on board.
5. **Vaccines:** Completely opposed.
[40:34](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=2434s) The Water Fluoridation Dilemma and Sugar
Elaborating on water fluoridation, Lustig explains that while he agrees with taking fluoride out of the water in principle, doing so without first removing sugar from the food supply would be a public health catastrophe. Bartlett clarifies that the United States initially introduced fluoride into public tap water specifically to combat dental caries (cavities) caused by high-sugar diets. Countries that do not fluoridate their water generally do not require it because their food isn't loaded with added sugar.
Lustig notes that water fluoridation reduces dental cavities by roughly 30% to 40%. The primary issue with fluoride is that at higher concentrations, it becomes a neurotoxin. Standard public health dosing should remain between 0.3 and 0.9 parts per million (ppm). However, tap water levels occasionally spike up to 1.5 ppm, where it crosses into neurotoxic territory. While opponents scream about removing fluoride due to neurotoxicity risks, Lustig warns that stripping fluoride away while keeping ultra-processed sugar in the diet would trigger nationwide "Mountain Dew mouth," leading to widespread dental abscesses, systemic sepsis, increased surgical interventions, and severe readiness issues for military personnel. Removing fluoride requires a carefully coordinated public health public service announcement (PSA) campaign alongside the medical sector and food industry, rather than an abrupt ban.
- Fluoride reduces dental caries by 30% to 40%.
- Safe public fluoridation targets 0.3 to 0.9 parts per million (ppm).
- Fluoride turns neurotoxic at concentrations around 1.5 ppm.
[43:12](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=2592s) Vaccine Science, Pediatric Experience, and RFK Jr.'s Legal Lens
When addressing RFK Jr.'s stance on vaccines, Lustig speaks from his perspective as a veteran pediatrician. Though not an immunologist, he has personally treated pediatric patients suffering from all eight major vaccine-preventable childhood diseases: measles, mumps, rubella, diphtheria, pertussis, tetanus, *Haemophilus influenzae* (H. flu), and polio. Lustig emphasizes that when he treated children for these diseases, it was almost always because the child was unvaccinated, carrying a 90% mortality risk upon severe presentation. He scoffs at RFK Jr.’s claim of being able to diagnose mitochondrial dysfunction in children visually, quipping, "I'm a mitochondriac. I can't."
Lustig reveals details of a private 30-minute phone call he had with RFK Jr. in December 2024 following the U.S. presidential election. Although the meeting was intended to focus on food policy, RFK Jr. spent the entire conversation arguing against vaccines using two specific lines of thought:
1. **The Literature:** RFK Jr. cited three papers in medical literature claiming vaccines do more harm than good, particularly to newborns. Lustig verified that those three papers exist, but stresses that RFK Jr. ignores the 50,000 published papers demonstrating the exact opposite.
2. **Legal Torts:** RFK Jr. argued that when a healthy newborn receives an injection and subsequently experiences a adverse reaction, it constitutes a legal tort. Because the National Childhood Vaccine Injury Act of 1986 protects manufacturers from direct liability, RFK Jr. views the inability of mothers to sue as unconstitutional.
Lustig notes that RFK Jr. operates strictly as a lawyer who views the world through legal precedent and absolute risk, whereas medical doctors operate on probability and risk-benefit ratios. Over the past 50 years, global vaccination efforts have saved an estimated 154 million lives. Lustig emphasizes that he refuses to be complicit in thousands of preventable childhood deaths due to blanket anti-vaccine sentiment. Bartlett shares his own childhood experience surviving severe malaria in Africa, reflecting on how living through real outbreaks underscores the net public good of vaccines.
- Vaccines have saved over 154 million lives globally in the last 50 years.
- Severe cases of the 8 core vaccine-preventable diseases carry up to a 90% fatality rate in unvaccinated children.
- RFK Jr.'s anti-vaccine framework relies on 3 outlier papers versus 50,000 counter-studies supporting vaccine safety.
[51:43](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=3103s) Navigating Misinformation, Algorithmic Echo Chambers, and Consensus
Addressing the deep political polarization around health topics, Bartlett advises viewers on how to evaluate health information during public health crises. He strongly cautions against relying on social media, TikTok, Instagram, or podcasts for medical advice, pointing out that social media algorithms are engineered for engagement and emotional fear rather than factual accuracy.
Bartlett recommends using scientific aggregation platforms like *Consensus*, which synthesize peer-reviewed medical studies to display where the majority of scientific evidence lies. He illustrates how algorithmic feeds trap users in echo chambers by recalling how looking at his best friend’s Twitter feed revealed an entirely different reality—completely tailored to reinforce specific biases.
Lustig agrees, highlighting that confirmation bias drives individuals to seek out information that validates their pre-existing beliefs while ignoring conflicting data. Bartlett takes it as a high compliment when journalists label him as "apolitical," remarking that people are caught in political "cults" whenever their personal opinions align 99% with a specific leader or group.
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[56:16](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=3376s) Practical Steps to Breaking Ultra-Processed Food Addiction
Returning to the discussion, Bartlett asks Lustig to speak directly to average citizens—whom he names "Jenny and Dave"—who understand that sugar and ultra-processed foods are bad for them, but still struggle with weight, metabolic dysfunction, and fear of chronic illnesses like Alzheimer's or cancer.
Lustig asserts that the very first question Jenny and Dave must answer is, "Who are you? Do you know who you are?" He explains that most people are uncomfortable in their own skin, and they cling to ultra-processed foods because those foods provide a cheap, reliable hit of dopamine. For many people, ultra-processed food is the only source of pleasure left in their daily life. Until an individual addresses their underlying identity, self-worth, and priorities, removing that primary source of dopamine is nearly impossible.
<FollowUp label="Want to explore how Dr. Lustig defines the distinction between pleasure and happiness?" query="Explain Dr. Robert Lustig's distinction between pleasure and happiness, including the neurochemistry of dopamine versus serotonin."/>
Here is a detailed, faithful walkthrough based on the transcript provided:
[57:56](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=3476s) The Primacy of Relationships and the Stress-depleted Brain
The conversation turns toward core human values and how chronic stress dismantles our neurological capacity. Primary importance in life belongs to love and relationships, while secondary items—such as food and drugs—are mere sources of pleasure. When someone lacks love, relationship stability, and foundational meaning, no amount of food or substances can substitute for it. The host, Steven, role-plays as an average person named Jenny or Dave: 30 years old, working an uninspiring job, single, living in a cramped city apartment, and treading water on "the treadmill of life." Steven notes that every screen check, email, workplace issue, and family health crisis inflicts immense stress.
Dr. Lustig explains that this relentless lifestyle brutally depletes brain energy—specifically adenosine triphosphate (ATP). On top of mitochondrial dysfunction caused by a poor diet, environmental toxins like air pollution and microplastics inflict physical harm. Dr. Lustig points out a stark statistic: currently, one two-hundredth of the brain by weight consists of microplastics. To help someone out of this state, one must address the underlying substrate by restoring mitochondrial function, improving ATP generation, and actively mitigating stress.
- **Primary vs. Secondary Values**: Relationships and emotional stability are primary; pleasure from food or substances is secondary and cannot fix deeper emotional deficits.
- **Microplastics in the Brain**: Roughly 1/200th of brain tissue is currently composed of microplastics.
- **Cellular Impact**: Chronic mental stress directly depletes ATP levels and impairs neuronal response.
---
[01:01:11](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=3671s) "You Can't Love If Your Brain Is Inflamed"
Dr. Lustig shares a story about a conversation in London with former U.S. Surgeon General Dr. Vivek Murthy. While Dr. Murthy frequently advocates for love and connection to heal societal division, Dr. Lustig challenged him directly: "You can't love if your brain is inflamed." Ultra-processed foods, reactive oxygen species, and chronic cortisol systematically inflame the brain. This metabolic impairment limits a person's physical capacity for love and empathy, leaving them unable to love themselves or others. Deeply struck by the exchange, Dr. Murthy later emailed Dr. Lustig to say he was reading his book *Metabolical* and wanted to continue the dialogue.
```
Chronic Cortisol & Stress ──> Methylation of Oxytocin Receptors ──> Inability to Feel Safe / Bond
Ultra-Processed Foods ──> Serotonin Depletion / Inflammation ──> Hyper-reactive Amygdala
```
The underlying biochemistry relies on serotonin and oxytocin. Oxytocin governs bonding, safety, and reproduction, but elevated cortisol causes methylation of the oxytocin receptor, preventing the hormone from binding and rendering a person unable to feel safe. Meanwhile, serotonin is required for *eudaimonia* (contentment) and suppresses hyper-reactivity in the amygdala. Without adequate serotonin, the brain acts like a "lousy point guard," spraying unchecked emotional panic rather than making precise decisions. Maternal stress during pregnancy also creates epigenetic modifications that impair a baby's oxytocin receptors, making it harder for the child to bond later in life.
- **Oxytocin Receptor Methylation**: Elevated cortisol chemically blocks oxytocin receptors, eroding feelings of safety and social trust.
- **Prenatal Epigenetics**: High maternal cortisol during pregnancy epigenetically alters the baby's oxytocin receptors before birth.
- **Reversibility**: Undoing these stress pathways is possible, but requires significant effort and a healthy baseline metabolic substrate.
---
[01:03:55](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=3835s) The Loneliness Epidemic, Solitude, and the Gut-Brain Axis
The discussion turns to the modern epidemic of isolation, where millions live alone in city "shoebox" apartments. Historical data shows that people used to have multiple close friends to confide in during a crisis, but today the average is down to one or zero. Evolutionary biology dictates that when individuals are separated from their tribe, their amygdala triggers a hyper-vigilant, stressed state characterized by poor sleep, irritability, and bitterness. This creates a self-fulfilling "vicious cycle": high stress drives loneliness, and loneliness generates more stress.
When asked the distinction between loneliness and solitude, Dr. Lustig reveals the key neurotransmitter: **serotonin**. In solitude, a person is serotonin-replete; they choose to be alone and feel content. In loneliness, a person is serotonin-depleted, feeling painfully isolated even in a room full of people. Serotonin is synthesized from tryptophan, the rarest amino acid in the human diet, found in whole foods like eggs, chicken, and fish rather than ultra-processed products.
Furthermore, 90% of the body's serotonin is manufactured in the gut. For these signals to reach the brain and provide "gut feelings" or intuition, the afferent vagus nerve must remain healthy and free from gut inflammation. Addressing vagus nerve claims, Dr. Lustig notes that while vagus nerve stimulators effectively reduce epileptic seizures by 30% to 50%, evidence for treating depression or anxiety remains "meager" (around 15% to 25%). Both speakers emphasize that there are no quick-fix gadgets for health; hard, foundational changes—like eating real food—are the only true shortcuts.
- **Dopamine vs. Serotonin**: Dopamine signals *"This feels good, I want more"* (drives addiction/firing), whereas serotonin signals *"This feels good, I don't want or need any more"* (drives contentment/inhibition).
- **Tryptophan Shortage**: Because tryptophan is the rarest amino acid in the food supply, diets heavy in ultra-processed food lead directly to tryptophan and serotonin deficiencies.
- **Vagus Nerve Stimulators**: Meta-analyses demonstrate a 30–50% reduction in seizures, but show only modest to meager effects (15–25%) for depression and anxiety.
---
[01:10:40](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=4240s) The Real Truth About Ozempic and GLP-1 Agonists
Addressing the hype surrounding GLP-1 receptor agonists like Ozempic, Dr. Lustig breaks down the drug's reality by evaluating it through three distinct professional lenses:
1. **The Clinician's View**: The drugs are effective and valuable as a last resort for individuals with a BMI of 40–45 facing life-threatening medical issues.
2. **The Scientist's View**: GLP-1 agonists target the nucleus accumbens (the brain's reward center), dulling cravings for food, alcohol, and drugs. However, suppressing reward carries psychiatric risks. Dr. Lustig draws a historical parallel to Acomplia (*rimonabant*), a 2006 anti-cannabinoid drug withdrawn after two months in the European Union due to 21 patient suicides. While GLP-1s do not show this severe suicide signal, they display a notable depression signal. Additionally, GLP-1s delay gastric emptying, causing side effects like nausea, pancreatitis, and gastroparesis (stomach paralysis), which occurs in 3.4% of users and often persists after stopping the drug. Furthermore, weight loss on GLP-1s is roughly 50% fat and 50% muscle (sarcopenia)—a ratio equivalent to starvation. Two-thirds of patients do not respond significantly, and weight rebounds rapidly upon discontinuation.
3. **The Public Health Advocate's View**: The financial cost is unsustainable. While GLP-1s yield a 16% mean weight loss, expanding coverage to every eligible American would cost $2.1 trillion annually. This would add a 50% surcharge to the existing $4.1 trillion U.S. healthcare system, hastening the insolvency of Medicare, which is already projected to run out of funds by 2029.
> "If everyone in America who qualified for a GLP-1 analogue got it, that would be $2.1 trillion to the healthcare system, which is currently 4.1 trillion. So that would be a 50% surcharge over what we're currently paying."
- **Gastroparesis Risk**: 3.4% of users develop gastroparesis (paralyzed stomach), a condition that frequently fails to resolve after stopping the medication, leading to ongoing lawsuits against Novo Nordisk.
- **Composition of Weight Loss**: Weight loss on GLP-1s consists of 50% muscle loss and 50% fat loss, mimicking starvation and increasing the risk of sarcopenia.
- **Non-Responders**: Only one-third of patients experience significant response; two-thirds do not achieve target outcomes.
- **Financial Impact**: Providing GLP-1s to all eligible U.S. citizens would cost $2.1 trillion per year, imposing a massive burden on a system where Medicare faces bankruptcy by 2029.
[01:15:20](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=4520s) The Real Cost of Weight Loss: Ozempic vs. Sugar Reduction
Dr. Robert Lustig presents a stark financial and health comparison regarding obesity interventions in the United States. Utilizing GLP-1 receptor agonists like Ozempic yields roughly a 16% weight loss, but comes at a massive, unsustainable cost to the healthcare system. Conversely, simply removing added sugar from the American diet—bringing it down to the USDA guideline limit of no more than 12 teaspoons (48 grams) per day—would result in an estimated 29% weight loss while saving approximately $3.0 trillion. Across the population, this represents a staggering $5.1 trillion swing for nearly double the weight loss, completely free of pharmaceutical side effects.
The discussion pivots to recent animal research exploring GLP-1 medications and addiction pathways. Studies in rats show that semaglutide administration reduced cocaine self-administration by roughly 30% during treatment and slashed drug-seeking behavior by 62% following a period of abstinence. Dr. Lustig explains that GLP-1 receptors are densely located in key reward centers of the brain, including the nucleus accumbens and the ventral tegmental area (VTA). While these drugs clearly reduce the motivation to consume addictive substances—including alcohol—Dr. Lustig cautions that one potential mechanism is delayed gastric emptying (when your stomach isn't moving, you simply do not want to consume more). Furthermore, dampening dopamine-driven motivation across the board carries a significant downside: it can reduce a person's general drive and ambition, leaving them unmotivated overall.
- **USDA Sugar Guideline:** Maximum 12 teaspoons (48 grams) of added sugar per day.
- **GLP-1 Weight Loss vs. Sugar Reduction:** ~16% weight loss via GLP-1s vs. ~29% weight loss via sugar restriction.
- **Economic Impact:** A $5.1 trillion total fiscal swing by removing added sugar compared to mass GLP-1 coverage.
- **Cocaine Study Data (Rats):** 30% reduction in self-administration during treatment; 62% drop in drug-seeking behavior after abstinence.
- **Brain Regions with GLP-1 Receptors:** Nucleus accumbens and ventral tegmental area (VTA).
---
[01:18:32](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=4712s) Grocery Store Strategies for Avoiding Ultra-Processed Foods
Shifting to practical advice for the average couple ("Jenny and Dave") looking to lose excess body fat, Dr. Lustig reiterates that ultra-processed food is inherently obesogenic. Under modern stress—whether financial or time-related—turning away from cheap, hyper-palatable processed food is remarkably difficult. However, expecting weight loss without altering the quality of the diet is a non-starter. To navigate this, Dr. Lustig outlines concrete grocery shopping tactics to resist environmental traps.
First, never go to the grocery store hungry; doing so impairs executive decision-making, making a person vastly more vulnerable to craving-driven purchases. Second, stick strictly to the perimeter of the supermarket—the refrigerators, produce sections, meats, and dairy—where real whole foods reside. Stepping into the interior aisles or browsing the end-caps puts shoppers directly in the path of ultra-processed items, which constitute an astonishing 73% of all products sold in American grocery stores. Finally, Dr. Lustig advises treating food labels as "warning labels": if any form of added sugar appears among the first three ingredients, that product is functionally a dessert, regardless of how it is marketed (such as a Chinese chicken salad).
- **Grocery Store Composition:** 73% of items in American grocery stores are classified as ultra-processed foods/poison.
- **The "First Three Ingredients" Rule:** If sugar is listed within the top three ingredients, the item should be categorized as a dessert.
- **Perimeter Shopping:** Real foods (produce, meat, dairy) sit on the outer edges; middle aisles house refined and ultra-processed shelf-stable products.
---
[01:21:49](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=4909s) The Mechanics of Sugar: Fatty Liver, Cancer, and Policy Battles
Examining common household items, Steven Bartlett notes that a standard can of Coca-Cola contains roughly 39 grams of sugar—making up nearly 40% of its total content. Dr. Lustig highlights this excessive sugar intake as the primary driver behind the global non-alcoholic fatty liver disease pandemic. Beyond metabolic syndrome, sugar consumption is directly tied to elevated cancer risks through clear biological mechanisms:
1. **Insulin as a Growth Factor:** High sugar triggers elevated insulin levels, and insulin acts as a powerful growth signal for cells while causing mitochondrial dysfunction.
2. **Fueling the Warburg Effect:** Metabolic shifts like the pentose phosphate pathway, the Randle cycle, and *de novo* lipogenesis supply cancer cells with the precise metabolic raw materials required for rapid division.
3. **Fructose Conversion via Transketolase:** Certain aggressive tumors (particularly pancreatic cancer) express transketolase enzymes that convert fructose into glucose directly within the tumor cell, effectively targeting sugar to feed the tumor.
4. **Mitochondrial Suppression:** Fructose damages mitochondrial function. Cells lacking functional mitochondria revert to growth phase energetics (similar to fetal cells or anaerobes), accelerating proliferation.
These metabolic disruptions explain why colorectal cancer rates are surging in younger demographics, with diagnoses appearing in patients in their 30s and early 40s—a massive drop from the historical mean age of 50 to 55. On a societal level, individual willpower is often insufficient against an addictive food environment. Dr. Lustig details testifying before the U.S. House Appropriations Committee regarding the Supplemental Nutrition Assistance Program (SNAP / food stamps). He advocated for removing sugary soft drinks from SNAP subsidies and reallocating those federal dollars toward real vegetables, dietary fiber, water, and whole-food incentives. Rather than implementing this constructive diversion, legislative debates often stall between eliminating program funding entirely or removing soft drinks without reinvesting the savings into nutritional access.
> "If a food has a label, it's a warning label... if any food has a sugar in the first three ingredients, it's dessert."
- **Coca-Cola Sugar Content:** 39 grams per standard 12 oz can.
- **Colorectal Cancer Age Shift:** Historically diagnosed at ages 50–55; increasingly diagnosed in adults in their 30s and early 40s.
- **Pancreatic Cancer Mechanism:** Transketolase enzymes allow cancer cells to convert fructose directly into glucose to fuel growth.
- **SNAP Proposal:** Ban soft drink purchases under federal assistance and redirect those funds to subsidize whole foods, fiber, and vegetables.
[01:28:12](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=5292s) Fruit vs. Juice, Smoothies, and Viewer Transformations
When asked about the single most common question he receives from the public, Dr. Lustig states it is unequivocally: *"Is juice healthy?"* His answer is an absolute no. While whole fruit is healthy, fruit juice is merely sugar water. The critical difference is **fiber**. In whole fruit, fiber forms an insoluble lattice work in the gut that slows down the rate of carbohydrate absorption, preventing massive spikes in glucose and insulin while protecting the liver. The unabsorbed nutrients travel further down the intestinal tract to nourish the gut microbiome, which ferments them into anti-inflammatory, metabolically beneficial short-chain fatty acids. Additionally, physical fiber acts as a mechanical scrubber along the colon wall to help clear out precancerous cells.
Dr. Lustig clarifies that blending fruit into a smoothie does *not* solve the problem. The high-speed mechanical blades of a blender shear the structural fiber matrix into micro-particles, destroying the protective lattice work. As a result, the rate of fructose and glucose absorption into the bloodstream remains virtually identical to drinking liquid juice.
The section closes with Steven reading powerful, life-changing testimonials submitted by viewers who applied Dr. Lustig’s metabolic protocols:
> "Fruit has fiber. The fiber reduces the rate of absorption from the gut into the bloodstream... as soon as you juice it, you've thrown the fiber in the garbage. Eat the fruit, don't drink the juice."
- **Microbiome Support:** Undigested fiber reaching the lower intestine yields short-chain fatty acids that reduce systemic inflammation and support brain health.
- **Blender Fiber Shearing:** High-speed smoothie blades destroy the structural matrix of insoluble fiber, leading to rapid fructose absorption similar to fruit juice.
- **Viewer Case 1 (Stuart J, 59, UK):** Completely reversed pre-diabetes and normalized blood markers over three years by cutting processed sugar.
- **Viewer Case 2:** Stage 4 prostate cancer patient achieved full remission after adopting a ketogenic diet, intermittent fasting, and daily walking.
- **Viewer Case 3:** Reversed pre-diabetes and fibromyalgia pain (dropping self-reported pain levels from 10/10 to 1-2/10), lost 60 pounds in under a year, normalized HbA1c, and returned to work from full disability by eliminating sugar.
[01:31:53](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=5513s) Viewer Stories and the Endless Mission Against Sugar
Steven Bartlett shares heartening feedback from viewers whose lives transformed after hearing Dr. Robert Lustig's previous appearances. One viewer, Leslie, pledged on December 28th to stay away from candy, brownies, scones, and desserts, and noted that while 73% of grocery store aisles contain hidden sugar, making these dietary tweaks allowed her at age 68 to play pickleball two to four hours a day, five days a week. After reading Leslie's flirtatious note thanking Dr. Lustig for "getting me back purring," Dr. Lustig lightheartedly responds in kind, joking that at 68 himself, perhaps they should go on a date next time he visits the UK.
Beyond the banter, the emotional impact of hearing these success stories touches Dr. Lustig deeply. However, he remains grounded and resolute, pointing out that while individual lives are being saved, the broader societal problem is far from fixed. He emphasizes that sugar reduction is "job one" for public health—the single easiest and most impactful change anyone can make. He argues that sugar only sits in vast quantities on store shelves because food manufacturers intentionally add it to engineer overconsumption and boost sales.
- **Hidden Sugar Burden:** An estimated 73% of ultra-processed items lining grocery store aisles contain added hidden sugars.
- **Systemic Issue:** Dr. Lustig asserts that personal victories do not erase the systemic health crisis, renewing his drive to advocate against processed food engineering.
[01:34:16](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=5656s) Exercise, Energy Burn, and Dispelling the Calorie Myth
When asked how exercise influences our relationship with sugar, Dr. Lustig clarifies that while he is entirely pro-exercise, working out does not curb sugar cravings or drive weight loss through calorie burning. He vehemently dismantles the popular "calorie hypothesis"—the notion that exercise lets you simply "work off" a donut—calling it a total delusion. Exercise serves crucial metabolic functions, but burning calories for fat loss is not one of them.
Instead, exercise improves health by stimulating mitochondrial biogenesis to build ATP reserves, raising brain-derived neurotrophic factor (BDNF) and leptin to foster synaptogenesis and prevent neuronal death, and preserving muscle mass to guard against sarcopenia—a major risk factor for early mortality. Dr. Lustig stresses that while physical activity is one of the single best ways to mitigate dementia risk, it must not be conflated with a weight-loss strategy because "a calorie is not a calorie."
- **Brain Trophic Factors:** Exercise boosts BDNF, supporting neurogenesis, cognitive retention, and dementia protection.
- **Sarcopenia & Longevity:** Building and retaining muscle mass protects against age-related frailty and premature death.
[01:36:14](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=5774s) The Pre-Diabetes Epidemic and Continuous Glucose Monitors (CGMs)
The conversation turns to the staggering prevalence of metabolic disease. Globally, 1 in 10 adults has diabetes, while in the United States, roughly 40% of the population is pre-diabetic—meaning nearly half of listeners may suffer from metabolic dysfunction without knowing it. For someone newly diagnosed with pre-diabetes, Dr. Lustig offers straightforward immediate steps: eliminate all ultra-processed foods for two weeks to clear out added sugars, and then incorporate light daily movement, such as walking the dog.
Addressing the controversy surrounding continuous glucose monitors (CGMs), Dr. Lustig breaks with standard mainstream opinion. While many traditional researchers argue against CGMs for non-diabetics because standard metrics like "time in range" appear normal, Dr. Lustig advocates for them strongly. He explains that glucose spikes serve as a direct proxy for insulin surges. Real-time feedback educates individuals on how specific foods affect their unique metabolism, leading to significant downstream metabolic improvements months later.
- **Pre-Diabetes Prevalence:** Approximately 40% of American adults are pre-diabetic, often without showing overt physical signs of obesity.
- **CGM Utility:** CGMs allow users to detect hidden insulin spikes triggered by seemingly innocent foods long before chronic disease fully manifests.
[01:39:25](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=5965s) Deceptive "Healthy" Foods and Marketing Tactics
Steven reflects on his own journey with a CGM through his investment in the health company Atai Life Sciences / Vygo, admitting how shocked he was to discover how foods he assumed were healthy decimated his glucose levels and gut microbiome. Growing up, he gulped down Sunny Delight believing its marketed claims about vitamin C. He also assumed white rice and tomato ketchup were relatively harmless, only to find out that ketchup brands like Heinz are packed with high-fructose corn syrup.
Dr. Lustig frames these childhood marketing campaigns as deliberate subterfuge that turns consumers into victims. Quoting a memorable viewer rule—*"Any food that is linked to a television commercial should not be consumed"*—the two agree that real food like cucumbers never gets advertised on TV because whole foods lack the high profit margins and markup needed to fund massive ad budgets.
> "Any food that is linked to a television commercial should not be consumed."
- **Hidden Sugar Staples:** Commercial tomato ketchups often consist of up to 50% high-fructose corn syrup.
- **Advertising Rule of Thumb:** Highly processed foods earn high margins that fuel TV advertising, whereas single-ingredient whole foods carry no such marketing budgets.
[01:41:45](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=6105s) Psychedelics as a Tool for Synaptic Rewiring
When Steven asks what crucial topic they have yet to cover, Dr. Lustig introduces psychedelics. He explains that psychedelics act as serotonin mimickers, delivering a sudden surge that induces feelings of eudaimonia, contentment, and safety. Structurally, psychedelics promote rapid synaptic rewiring in the brain, offering a powerful way out of deeply ingrained mental ruts.
Dr. Lustig uses a vivid ski slope analogy: when you ski down a snowy mountain along the exact same path every week, you carve deep, frozen ruts that eventually force you down that single path every time. In the human brain, these ruts represent entrenched, rigid belief systems and trauma loops. Psychedelics act like a massive blizzard that fills in those deep grooves, restoring a pristine blanket of snow so the brain can choose entirely new paths. While he strongly cautions against taking psychedelics alone—emphasizing the strict necessity of proper guidance, set, and setting—he views them as a revolutionary tool for treatment-resistant depression, PTSD, and anxiety. Steven notes his own involvement as an investor and former director at Atai Life Sciences, alongside support for Compass Pathways and MAPS.
> "Psychedelics are like a huge enormous blizzard filling in the ruts, filling in the ridges, so you end up with a pristine snowbank for you to be able to basically ski any which way you want."
- **Mechanism of Action:** Psychedelics mimic serotonin at the receptor level, triggering neuroplasticity and structural synaptic changes visible on brain scans.
- **Safety Protocol:** Psychedelics must never be taken recreationally in isolation; clinical supervision and trained guides are essential for safe therapeutic outcomes.
[01:46:10](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=6370s) The Journey of Life and Unlearning False Beliefs
Closing the episode with the podcast's traditional final question left by the previous guest—*"Looking at your life and the lives of others, how would you describe the journey of life and how to approach it?"*—Dr. Lustig offers a profound reflection on human conditioning. He explains that humans are born with pre-existing neural wiring that early life experiences either reinforce or shatter, ultimately forming rigid belief systems.
Dr. Lustig argues that almost every fundamental assumption people hold about how the world works is ultimately wrong. True happiness and self-knowledge require a willingness to question those core beliefs and accept that long-held truths might be false. Steven concludes by thanking Dr. Lustig for his lifesaving public advocacy, highlighting his recent discussions on health outcomes with King Charles III, and celebrating the launch of his newest book.
> "Almost every belief system that you thought you understood about how the world works is wrong. You have to be open to the fact that all the things you thought were true aren't. And if you are that open with yourself, you will know yourself. And if you know yourself, you can be happy."
Here is the detailed walkthrough of the final section of the transcript:
[01:48:57](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=6537s) Expressing Gratitude and Introducing the DOAC Inner Circle
The episode concludes with mutual thanks as Dr. Robert Lustig expresses that the conversation was "my pleasure." Host Steven Bartlett then transitions into an exclusive announcement for the audience, humorously advising listeners to "keep what I'm about to say to yourself." He introduces "DOAC Circle," a brand-new private community designed to bring fans deeper into the ecosystem of *The Diary Of A CEO*.
Steven outlines the exclusive perks reserved for members of this inner circle, which includes content that normally stays hidden from the public. Members gain access to the actual background research briefs loaded on his iPad during interviews, previously unreleased video clips, behind-the-scenes interactions with guests, and entirely unreleased full episodes. Additionally, members are given direct access to Steven to influence the show's direction by suggesting guests, recommending topics, and shaping future conversations.
- Access to the DOAC Circle community is initially capped at the first 10,000 members before enrollment closes.
- Interested viewers can join via `doaccircle.com` or through the link provided in the show notes.
[01:49:55](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=6595s) Subscriber Call to Action
Steven shares a statistic that continually surprises him: 53% of regular listeners to *The Diary Of A CEO* have not yet hit the subscribe button. He makes a direct appeal to the audience, asking for a quick favor to support the podcast for free by subscribing on their platform of choice.
In return, Steven pledges his personal commitment alongside his team to continuously improve the show week after week. He promises to actively listen to community feedback, secure high-demand guests, and maintain the production quality that viewers expect.
- **53%** of regular viewers/listeners are not currently subscribed to the channel.
- Hitting the subscribe button is presented as the simplest free method to support the show's ongoing operations.
## Notable quotes
> [43:12](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=2592s) I'm a mitochondriac. I can't. — Dr. Robert Lustig
> [56:16](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=3376s) Who are you? Do you know who you are? — Dr. Robert Lustig
> [01:01:11](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=3671s) You can't love if your brain is inflamed. — Dr. Robert Lustig
> [01:10:40](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=4240s) If everyone in America who qualified for a GLP-1 analogue got it, that would be $2.1 trillion to the healthcare system, which is currently 4.1 trillion. So that would be a 50% surcharge over what we're currently paying. — Dr. Robert Lustig
> [01:18:32](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=4712s) If a food has a label, it's a warning label... if any food has a sugar in the first three ingredients, it's dessert. — Dr. Robert Lustig
> [01:28:12](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=5292s) Fruit has fiber. The fiber reduces the rate of absorption from the gut into the bloodstream... as soon as you juice it, you've thrown the fiber in the garbage. Eat the fruit, don't drink the juice. — Dr. Robert Lustig
> [01:39:25](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=5965s) Any food that is linked to a television commercial should not be consumed. — Dr. Robert Lustig
> [01:41:45](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=6105s) Psychedelics are like a huge enormous blizzard filling in the ruts, filling in the ridges, so you end up with a pristine snowbank for you to be able to basically ski any which way you want. — Dr. Robert Lustig
> [01:46:10](https://www.youtube.com/watch?v=ZE_H7rijrVk&t=6370s) Almost every belief system that you thought you understood about how the world works is wrong. You have to be open to the fact that all the things you thought were true aren't. And if you are that open with yourself, you will know yourself. And if you know yourself, you can be happy. — Dr. Robert Lustig
## Mentioned
Robert F. Kennedy Jr., Health and Human Services (HHS), Dr. Robert Lustig, National Childhood Vaccine Injury Act of 1986, Steven Bartlett, Consensus, Pipedrive, Dr. Vivek Murthy, Metabolical, The Diary Of A CEO, Novo Nordisk, USDA, SNAP / Supplemental Nutrition Assistance Program, King Charles III, Coca-Cola, Heinz, Atai Life Sciences / Vygo, Compass Pathways, MAPS, DOAC Circle
卢斯蒂格称控糖效果优于2.1万亿美元GLP-1药物支出
神经内分泌学家Robert Lustig指出,相较于扩大GLP-1药物的覆盖范围,减少添加糖的摄入不仅能带来更好的减肥效果,还能节省数万亿美元的开支。
Robert Lustig博士探讨了超加工食品、糖以及多巴胺驱动的成瘾对慢性疾病、心理健康和寿命带来的生理与心理影响。他深入分析了公共政策,在批评RFK Jr.疫苗立场的同时,在食品与环境问题上与其达成共识,并对大规模使用GLP-1药物(如Ozempic)提出批评,主张通过饮食控糖来改善健康。此外,对话还就食品选购、肠脑健康,以及如何通过全形食物、膳食纤维和致幻剂等治疗手段恢复神经可塑性提供了切实可行的建议。
Dr. Robert Lustig 指出,阿尔茨海默病仅有约 5% 源于遗传,高达 95% 来自超加工食品、阿斯巴甜等代糖及环境毒素引发的线粒体功能障碍与活性氧(ROS)损伤。 (0:00)
美国超市中约 73% 的食品添加了隐藏糖分;食品工业通过多巴胺刺激机制诱发成瘾与受体下调,促使暴食与抑郁等代谢和精神健康危机。 (6:10)
长期压力会导致皮质醇激增并甲基化催产素受体,引发大脑慢性炎症并削弱人类产生爱、同理心与安全感的能力。 (61:11)
Lustig 虽认同 RFK Jr. 在食品透明度和环境化学品监管上的主张,但强烈反对其反疫苗立场,并警告在未减少糖摄入的前提下贸然取消自来水加氟将引发严重的公共卫生灾难。 (39:28)
Reading summary
Pediatric neuroendocrinologist Dr. Robert Lustig argues that the modern epidemic of chronic metabolic and neurodegenerative illnesses is driven primarily by an ultra-processed food supply that damages cellular mitochondria and hijacks brain chemistry, rather than genetic inevitability. He contends that resolving these health crises requires systemic dietary and environmental intervention rather than calorie counting or long-term reliance on pharmaceutical crutches.
The Cellular Energy Crisis in Neurodegenerative Disease (18:30)
Dr. Lustig dismisses the notion that Alzheimer's disease is strictly hereditary, stating that genetics—specifically the APOE4 allele, which increases risk ninefold—accounts for only about 5% of total cases and can be mitigated through low-fat dietary interventions. Consequently, he attributes 95% of Alzheimer's risk to environmental and lifestyle drivers, particularly ultra-processed diets, air pollution, and microplastics. At the cellular level, mitochondria convert dietary nutrients into adenosine triphosphate (ATP) across 11 biochemical steps, each releasing reactive oxygen species (ROS) as a byproduct. When antioxidant defenses fail due to poor diet, accumulating ROS force cells to suppress ATP production and shunt glucose into storage pathways.
This energy shortfall interacts destructively with chronic stress. Sustained high cortisol levels push neurons into metabolic overdrive, sharply increasing ATP consumption while generation stalls. Because amyloid precursor protein (APP) requires continuous ATP to remain in solution, the intracellular energy deficit causes APP to precipitate into amyloid plaques. These aggregates trigger microglial inflammation and subsequent neuronal death. Dr. Lustig notes that artificial sweeteners, particularly aspartame and sucralose, further accelerate this pathway by generating massive volumes of ROS that alter cellular energy metabolism.
Dopamine Addiction and Depleted Emotional Well-Being (2:15)
According to Dr. Lustig, the modern surge in clinical depression—now affecting 29% of Americans and 4.4% of the global population—stems from a chronic lack of perceived control, which overactivates the amygdala. To numb this distress, individuals turn to dopamine-stimulating substances and behaviors, with ultra-processed foods serving as the primary vehicle. An estimated 73% of items in American grocery stores contain hidden sugar, marketed under 262 different names to deliberately trigger neurochemical rewards. Relentless dopamine overstimulation eventually causes excitotoxicity, prompting downstream neurons to downregulate their receptors to survive. This biochemical shift transforms casual enjoyment into tolerance and dependency, progressing systematically from liking to wanting and needing.
Compounding this cycle, processed diets deplete the neurochemical foundations of emotional well-being. Chronic cortisol leads to methylation of oxytocin receptors, eroding feelings of safety and social bonding. Furthermore, serotonin—the neurotransmitter responsible for contentment and the suppression of amygdala panic—relies on dietary tryptophan, the rarest amino acid in the food supply. Because 90% of serotonin is produced in the gut, ultra-processed diets and gut inflammation disrupt the afferent vagus nerve pathway, leaving individuals chronically depleted of serotonin and trapped in dopamine-seeking behavior.
Metabolic Myths: Calories, Juicing, and Exercise Limitations (28:43)
Dr. Lustig challenges foundational nutrition dogmas, arguing that standard calorie counting ignores cellular biochemistry. While a bomb calorimeter measures total heat release when food is incinerated, human mitochondria operate differently: they capture energy to generate ATP while dissipating 35% to 40% as body heat. Under biological definitions, food must promote growth or energy burning. Fructose, however, actively suppresses mitochondrial ATP production and impairs bone growth, leading Dr. Lustig to classify it as a chronic metabolic poison rather than a nutrient.
This biochemical framework also refutes common weight-loss assumptions regarding exercise and fruit consumption. While Dr. Lustig strongly advocates exercise for stimulating mitochondrial biogenesis, increasing brain-derived neurotrophic factor (BDNF), and preserving muscle mass against sarcopenia, he cautions that relying on workouts to burn off excess calories or curb sugar cravings is an illusion. Similarly, he rejects fruit juice and blended smoothies as healthy alternatives. While whole fruit contains an insoluble fiber matrix that slows sugar absorption and nourishes the microbiome to produce anti-inflammatory short-chain fatty acids, high-speed blender blades shear this protective lattice, resulting in rapid fructose absorption identical to drinking liquid sugar water.
Systemic Reformulation Versus Pharmaceutical Weight-Loss Solutions (70:40)
Addressing obesity interventions, Dr. Lustig evaluates GLP-1 receptor agonists like semaglutide across multiple domains. Clinically, he views them as useful emergency tools for patients with extreme obesity (BMI 40–45). However, he highlights substantial scientific and economic concerns: GLP-1s dull brain reward centers, pose a 3.4% risk of long-term gastroparesis, yield weight loss that is roughly 50% lean muscle mass, and lead to rapid weight regain upon discontinuation. Economically, providing GLP-1s to all eligible Americans would cost $2.1 trillion annually, introducing an unsustainable 50% surcharge to existing U.S. healthcare spending. In contrast, Dr. Lustig estimates that reducing added sugar intake to the USDA guideline of 12 teaspoons (48 grams) daily would generate a 29% average weight loss and save $3.0 trillion—a combined $5.1 trillion fiscal swing without pharmacological side effects.
Rather than relying on lifelong pharmaceuticals or expecting impossible consumer willpower, Dr. Lustig advocates re-engineering the food supply using his three-part "Metabolic Matrix": protect the liver, feed the gut, and support the brain. Proving the commercial viability of this approach, his scientific advisory team worked with the Kuwait Dairy Company to reformulate 10% of their product line (18 items) to be metabolically benign, maintaining consumer taste preferences and corporate profitability in a country facing an 80% obesity rate.
Dr. Lustig maintains that clinical interventions alone cannot solve population-level metabolic illness without structural policy reforms, such as removing sugary drinks from federal SNAP subsidies and formally codifying processed food addiction as a medical diagnosis. A major unresolved challenge remains coordinating food policy with broader public health measures—such as balancing the removal of neurotoxic fluoride from tap water against the risk of catastrophic dental decay as long as added sugars dominate the commercial food supply.
[43:12] Dr. Robert Lustig: I'm a mitochondriac. I can't.
[56:16] Dr. Robert Lustig: Who are you? Do you know who you are?
[61:11] Dr. Robert Lustig: You can't love if your brain is inflamed.
[70:40] Dr. Robert Lustig: If everyone in America who qualified for a GLP-1 analogue got it, that would be $2.1 trillion to the healthcare system, which is currently 4.1 trillion. So that would be a 50% surcharge over what we're currently paying.
[78:32] Dr. Robert Lustig: If a food has a label, it's a warning label... if any food has a sugar in the first three ingredients, it's dessert.
[88:12] Dr. Robert Lustig: Fruit has fiber. The fiber reduces the rate of absorption from the gut into the bloodstream... as soon as you juice it, you've thrown the fiber in the garbage. Eat the fruit, don't drink the juice.
[99:25] Dr. Robert Lustig: Any food that is linked to a television commercial should not be consumed.
[101:45] Dr. Robert Lustig: Psychedelics are like a huge enormous blizzard filling in the ruts, filling in the ridges, so you end up with a pristine snowbank for you to be able to basically ski any which way you want.
[106:10] Dr. Robert Lustig: Almost every belief system that you thought you understood about how the world works is wrong. You have to be open to the fact that all the things you thought were true aren't. And if you are that open with yourself, you will know yourself. And if you know yourself, you can be happy.
Original transcript
[0:00] People say, "Oh, Alzheimer's is genetic
[0:02] garbage." That genetic component is only
[0:04] 5%. So that means 95% of Alzheimer's
[0:08] risk is environmental air pollution,
[0:10] microlastics,
[0:12] ultrarocessed food. And a paper just
[0:14] came out showing that sweetener
[0:16] consumption correlates with dementia.
[0:18] And we think we know why.
[0:19] >> And you've not talked about this
[0:20] publicly yet.
[0:21] >> No. Let's talk.
[0:22] >> Dr. Robert Lustig is a worldleading
[0:24] sugar expert
[0:25] >> who's teaching the world how to reclaim
[0:27] their health from the industry that
[0:29] profits off your vulnerabilities.
[0:31] >> 73% of the items in the American grocery
[0:34] store are poison because sugar is hidden
[0:36] in all the foods. For instance, there's
[0:38] 262 names for sugar and the food
[0:40] industry uses all of them because they
[0:42] knew when they add it, you buy more. But
[0:43] the problem is it's providing people
[0:45] with a dopamine hit and that dopamine is
[0:47] addictive and that's when you actually
[0:49] have a biochemical and medical problem.
[0:51] And we have data to show that
[0:53] ultrarocessed food has been associated
[0:55] with dementia, diabetes, cancer, every
[0:57] single mental health disease. So the
[0:59] question is, how can you buy healthy
[1:01] food and not be tempted by the bad
[1:04] stuff? So the first, if a food has a
[1:06] label, it's a warning label. The second
[1:07] thing, if any food has a sugar in the
[1:10] first three ingredients, it's dessert.
[1:12] And then when they go to the store,
[1:14] don't go hungry.
[1:15] >> And what about exercise?
[1:16] >> Well, it doesn't really impact your
[1:18] desire to reach for sugar. It has its
[1:20] own metabolic benefits, but if you think
[1:22] exercise is going to make you lose
[1:24] weight, you are deluded. And we can talk
[1:27] about that.
[1:28] >> So, with all of this in mind, if I've
[1:29] got a sugar problem or if I got an
[1:31] addiction problem, what is the remedy?
[1:33] >> I will tell you that this is one of the
[1:35] things I did in my obesity clinic. So,
[1:37] the only way you're going to be able to
[1:39] fix the problem is
[1:41] >> I see messages all the time in the
[1:43] comments section that some of you didn't
[1:44] realize you didn't subscribe. So, if you
[1:46] could do me a favor and double check if
[1:48] you're a subscriber to this channel,
[1:49] that would be tremendously appreciated.
[1:51] It's the simple, it's the free thing
[1:52] that anybody that watches this show
[1:54] frequently can do to help us here to
[1:56] keep everything going in this show in
[1:57] the trajectory it's on. So, please do
[1:59] double check if you've subscribed and uh
[2:01] thank you so much because in a strange
[2:02] way, you are you're part of our history
[2:05] and you're on this journey with us and I
[2:06] appreciate you for that. So, yeah, thank
[2:08] you
[2:12] >> Dr. Robert. Good to have you back.
[2:14] >> Oh, my pleasure. I am particularly
[2:17] fascinated by this term hostage brain. I
[2:19] know you're in the early stages of
[2:21] working on a book about this subject,
[2:22] but for anyone that doesn't understand.
[2:24] So, when I look at this word the hostage
[2:26] brain, I think of all the times that
[2:29] I've been out of control. And when I say
[2:31] out of control, I'm going to let you
[2:33] define it, but when I say out of
[2:34] control, I mean there's so many things I
[2:36] want to do as it relates to my health,
[2:38] my fitness, other aspects of my life,
[2:40] whether it's avoiding eating the cookie
[2:43] at 2 a.m. in a hotel room somewhere, or
[2:46] other areas of my life where I want to
[2:48] have greater elements of control. What
[2:50] does what do you mean by the hostage
[2:52] brain?
[2:53] >> All of us want to be in control,
[2:55] Stephen. I mean, it's the nature of
[2:58] humanity. We want to be in control. We
[3:01] want to be in control of our lives.
[3:02] Unfortunately, many of us want to be in
[3:04] control of everyone else's lives as
[3:06] we've seen play out on grand stages
[3:08] lately. Okay? Everyone wants to be in
[3:10] control. And the reason we want to be in
[3:12] control is because then we can mitigate
[3:14] threat. When you're in control, then
[3:18] threat is low because you're in control.
[3:21] Problem is, we're not in control.
[3:24] The more in control, the more a specific
[3:28] area of your brain is basically glomming
[3:31] on. And that area of the brain is known
[3:33] as the amygdala. The amygdala is your
[3:37] fear center. It's also your 24-hour
[3:40] sentry. But really what the amygdala is,
[3:43] it's the point guard on your basketball
[3:45] team. Okay? So, it surveys the entire
[3:48] court, sees the offense and the defense,
[3:51] and has to make split-second decisions
[3:54] who's going to score. Now, a lousy point
[3:58] guard takes all the shots. A good point
[4:01] guard passes off to the guy who has the
[4:04] best shot. A great point guard is going
[4:07] to be able to figure out if he's going
[4:08] to score or if he's going to pass it off
[4:10] to somebody else. If you're in control,
[4:14] okay, your level of threat goes down.
[4:19] But really, your control is an illusion.
[4:22] You really don't have control. And the
[4:25] more you try to exert it,
[4:29] the more you realize you're not in
[4:30] control. And what that does is that
[4:33] generates an enormous amount of stress
[4:36] and anor enormous amount of pain.
[4:39] Now that pain can turn inward and we
[4:42] call that depression
[4:45] and right now 29% of Americans are
[4:49] depressed and 4.4% of the entire world
[4:53] is depressed. These numbers were
[4:56] infinite decimal a generation ago and
[4:59] they are basically you know just you
[5:02] know pushing up further and further and
[5:04] the reason is because of this
[5:07] inappropriate illusion of control and
[5:10] it's causing an enormous amount of pain.
[5:14] How do you mllify that pain?
[5:17] How do you basically deal with the
[5:19] psychological pain of lack of control
[5:24] that you yourself put upon yourself?
[5:27] Well, we have loads of ways. Cocaine,
[5:30] amphetamine, nicotine, alcohol, sugar,
[5:33] gambling, uh uh social media, internet
[5:36] gaming, uh pornography. Pick your
[5:39] poison. That's dopamine.
[5:43] Dopamine basically
[5:45] provides you with a little bit of
[5:47] pleasure on top of a whole lot of pain.
[5:50] The problem is that dopamine is
[5:52] addictive.
[5:54] And so when you apply a set of pleasures
[5:58] to try to deal with your pain of lack of
[6:01] control, that puts you into a never-
[6:04] ending cycle of consumption and misery.
[6:09] That's the hostage brain. What do I need
[6:11] to understand about dopamine in order to
[6:13] because I think sometimes awareness is
[6:15] step one in being able to do something
[6:17] about a problem that you might have. So
[6:20] what do I need to understand about what
[6:21] dopamine is and what it's doing in my
[6:23] brain and how it's sort of associated
[6:25] with addiction to then be able to do
[6:27] something about it which I consider step
[6:29] two.
[6:30] >> So dopamine basically has two functions.
[6:34] The first is learning. There's no
[6:36] learning without dopamine.
[6:39] Anytime you learn something, whether
[6:40] it's positive or negative, it's because
[6:43] there was a dopamine release. When you
[6:45] put your hand down on a hot stove when
[6:47] you were three years old and went, "Ah,
[6:51] I'm never doing that again." Okay? That
[6:53] was dopamine that did that. Okay? And
[6:55] what it did was it went to your amydala
[6:58] and it rewired it.
[7:00] That was a rewiring of your amydala due
[7:03] to the excitatory
[7:05] neuro stimulus of that dopamine
[7:08] affecting an area of your brain called
[7:10] the basilateral amydala.
[7:13] Okay? And it laid down and it set up a
[7:15] circuit and that circuit is still
[7:17] working in you right now. Okay? So
[7:21] dopamine is the learning
[7:24] neurotransmitter.
[7:26] It can be for negative learning. It can
[7:28] be for positive learning. Either way,
[7:31] >> dopamine is also when it's going to
[7:34] another area of the brain called the
[7:36] nucleus encumbent which is the reward
[7:38] center.
[7:40] That is
[7:42] a stimulus for reward. That is the
[7:44] motivation for reward.
[7:48] That is in
[7:50] one word foreplay.
[7:53] Okay? That is the excitement,
[7:56] the reason for continuing any given
[8:01] behavior.
[8:02] Okay? You get both out of dopamine.
[8:06] Okay? And in short, small bursts in the
[8:11] right venue.
[8:13] That's how we navigate life. We navigate
[8:16] it through learning and we navigate it
[8:18] through reward.
[8:21] You can't do it without dopamine.
[8:24] Dopamine is good unless it's bad. And as
[8:28] you know, everything in science is both
[8:30] good and bad. The problem is chronic
[8:33] overstimulation of any neuron leads to
[8:35] neuronal cell death. Dopamine is a
[8:38] chronic stimulator. And so if you have
[8:42] chronic dopamine being released,
[8:46] what's going to happen is you're going
[8:47] to kill the next neuron.
[8:50] Now that neuron doesn't want to die. So
[8:53] it downregulates the receptors for
[8:55] dopamine so that it's less likely that
[8:58] one dopamine over here is going to find
[9:00] a receptor over here to bind to because
[9:02] there are fewer of them. So what this
[9:04] means is more and more for less and
[9:07] less. And we call that phenomenon
[9:09] tolerance. More dopamine, more
[9:11] tolerance. So the law of diminishing
[9:14] returns. M.
[9:16] >> So you get a hit, you get a rush.
[9:19] >> Could be a sugar, alcohol, whatever it
[9:21] might be. Pornography. Yeah.
[9:23] >> Pick your poison. Doesn't matter. You
[9:25] get a hit, you get a rush, receptors go
[9:27] down. Next time you need a bigger hit to
[9:29] get the same rush, receptors go down.
[9:31] And then you need a bigger hit and a
[9:32] bigger hit and a bigger hit until
[9:33] finally you get a huge hit to get
[9:35] nothing. That's called tolerance. And
[9:38] then when the neurons actually start to
[9:41] die, that's called addiction.
[9:44] So tolerance is the start of addiction.
[9:47] And the problem is more dopamine, more
[9:50] tolerance, more tolerance, more
[9:52] addiction.
[9:52] >> So people that are getting addicted to
[9:55] unhealthy foods and sugars and those
[9:58] kinds of things, what's like going on in
[10:00] their brain? So, at first, the first
[10:04] time they taste it, you know, whatever
[10:06] it is, whether it's a uh a Froot Loop or
[10:08] a, you know, a candy corn or um you
[10:12] know, Frappuccino or, you know, pick
[10:14] your uh pick your poison. Um you you get
[10:17] this big, you know, sort of, you know,
[10:19] sugar bomb going off in your head and
[10:22] you go, "Wow, this is great." You know,
[10:25] I want some more of this down the whole
[10:28] Frappuccino. Okay. And what you've done
[10:30] is you've basically hit your nucleus
[10:34] incumbent with a big slug of dopamine
[10:37] and you go, "Wow, that was great." And
[10:39] then an hour later it's gone. And then
[10:41] you go, "God, I need that again." Okay.
[10:44] So the first time you got it, you liked
[10:47] it. The second time you did it, you
[10:49] wanted it. And the third time you needed
[10:53] it. So that's the difference between
[10:55] liking and wanting and needing. Okay?
[10:57] Because liking we all do and no one
[11:00] wants to take away liking. Wanting gets
[11:02] into problems because you can over abuse
[11:06] things. Needing is when you actually
[11:08] have a biochemical and medical problem.
[11:12] So with all of this in mind, if I've got
[11:14] a sugar problem or if I've got an
[11:15] addiction problem, I'm addicted to
[11:17] insert poison.
[11:20] What is what is the the remedy? Just
[11:22] avoid it for a while and then if that is
[11:24] the remedy, what what's going on in my
[11:26] brain? Is it fixing itself?
[11:27] >> There are many remedies, okay? And they
[11:30] can all be used in conjunction with each
[11:32] other. Uh ultimately, the only thing
[11:35] that's going to work is getting those
[11:37] dopamine receptors back up. Remember I
[11:39] told you dopamine downregulates its own
[11:41] receptor. The only way you're going to
[11:43] be able to fix the problem is for the
[11:44] dopamine receptors to come back up.
[11:48] There's a a uh a uh trend going on right
[11:52] now out in Silicon Valley you may have
[11:54] heard of called dopamine fasting.
[11:56] >> Ah okay.
[11:57] >> Yeah you've heard the word.
[11:58] >> You basically people lock themselves up
[12:01] in a hotel room for three weeks. Okay.
[12:04] don't take a shower and um you know
[12:08] basically you know take the TVs out of
[12:10] the room and um you know try to commune
[12:14] with uh themselves and with nature with
[12:17] no stimuli with no external stimuli in
[12:20] order to bring their dopamine receptors
[12:23] back up. It's particularly true of
[12:25] cocaine addicts because their dopamine
[12:27] receptors are way down because after all
[12:30] cocaine is a dopamine reuptake
[12:32] inhibitor. So, it's flooding the zone
[12:35] with dopamine. Therefore, those
[12:37] receptors are, you know, down in the
[12:39] sewer.
[12:40] Now, do you have to be that severe? No,
[12:43] of course not. But does it work? Takes
[12:47] three weeks. You want to do it for 3
[12:49] weeks? Yeah. Then it works. Other ways,
[12:52] you know, you can wean yourself off. You
[12:54] can do abstinence.
[12:56] And if you if you can do abstinence,
[12:59] that's a good idea. hard to do,
[13:02] especially when it's, you know, staring
[13:03] at you and when it's available 247, 365
[13:07] like sugar is, you know, it's
[13:09] everywhere. It's on every street corner.
[13:12] >> When I when I fast or when I do the
[13:13] ketogenic diet,
[13:15] >> I lose my apparent cravings.
[13:18] >> That's right. Exactly right.
[13:21] >> And the reason is because no sugar in in
[13:24] a ketogenic diet. So, you're basically
[13:27] removing the offensive stimulus.
[13:30] >> I was so shocked. I love those cinnamon
[13:32] roll things. Not that I I probably one
[13:34] every two years, but I love them
[13:35] nonetheless. I'm like a big admirer,
[13:36] even though we don't have a relationship
[13:38] anymore.
[13:38] >> And I when I did the ketogenic diet for
[13:41] about I was on I was 4 weeks in of not
[13:43] having any sugar and or carbohydrates.
[13:46] And I walked up to this concession in
[13:48] Cape Town with these all these amazing
[13:50] cinnamon rolls. They're like
[13:51] specialists. And I looked at them and
[13:53] there was zero part of my brain that was
[13:55] interested in any of it. Zero part of my
[13:58] brain. And I was like, "Wow, my brain
[13:59] has been like rewired or something
[14:02] >> just because I've removed sugar from my
[14:03] diet."
[14:04] >> Yeah,
[14:06] >> it happens. Uh it but it takes a while.
[14:09] >> It's not something that you know you can
[14:11] turn on and off.
[14:13] >> It takes a a fair amount of time. I will
[14:16] tell you that um you know this is one of
[14:18] the things I did in my obesity clinic
[14:22] you know on a daily basis was getting
[14:24] people off their sugar addiction
[14:27] >> and sometimes you have to basically
[14:28] babysit them. you have to, you know,
[14:31] work with them and with work with their
[14:32] parents in order to, you know, basically
[14:35] turn over the entire pantry because the
[14:38] sugar is hidden in all the foods, you
[14:40] know, I mean, it's it's uh there 262
[14:42] names for sugar and the food industry
[14:44] uses all of them. This is why we are
[14:46] trying to get sugar addiction and
[14:49] ultrarocessed food addiction codified by
[14:51] the WHO and by the American Psychiatric
[14:54] Association as a bonafide um diagnosis
[14:58] so that we can get remediation and
[15:00] therap therapy for people.
[15:02] >> One of the things that was one of the
[15:04] most popular parts of our conversation
[15:05] last time, Robert, was there was a
[15:06] section where we talked about the
[15:08] different types of sugar and diet cokes
[15:10] and coke zeros and all these kinds of
[15:12] things.
[15:14] You know, I if I can see a couple of
[15:16] cans on the desk over there where where
[15:18] Jack is um in the darkness that I can
[15:20] vaguely see. And these cans of fizzy
[15:24] drink, they all have some kind of sugar
[15:26] substitute.
[15:26] >> Yep.
[15:27] >> Are those sugar substitutes harmless?
[15:30] >> No, of course not. Um a paper just came
[15:33] out like three days ago in animals of
[15:36] neurology uh basically showing that uh
[15:40] uh non-nutritive sweetener consumption
[15:43] so diet sweetener consumption uh
[15:46] correlates with dementia
[15:49] and we think we know why
[15:51] >> why
[15:52] >> reactive oxygen species so oxygen
[15:56] radicals uh little chemicals that are
[15:58] given off from various substances that
[16:02] cause changes in energy metabolism in
[16:05] cells and also cause damage in cells. R
[16:08] O's reactive oxygen species the famous
[16:12] ones are spartame and sucralose.
[16:15] Now do monk fruit extract do stevia does
[16:19] alulose also cause reactive oxygen
[16:22] species? I very specifically looked for
[16:25] data on those could not find it. But for
[16:28] spartame and for sucralose, the two
[16:30] biggest ones that are available today,
[16:33] the ones that are used in a lot of diet
[16:35] drinks, huge amounts of ROS generation,
[16:41] >> reactive oxygen species generation. So,
[16:44] anything that generates ROS's
[16:46] contributes to u dementia.
[16:49] >> Is the evidence strong at this stage?
[16:52] Yeah, it's pretty darn strong. I'm
[16:53] actually giving a talk about this next
[16:55] week in San Diego.
[16:56] >> I heard you've got a a new theory on the
[17:00] causes of Alzheimer's dementia that's
[17:02] somewhat linked. This is it.
[17:03] >> This is it. Yeah.
[17:04] >> Can you explain that to me? And you've
[17:06] you've not talked about this publicly
[17:07] yet. You're set to talk about it in a
[17:09] couple of days, I hear.
[17:10] >> Uh let me uh take it back a step. Okay.
[17:13] There's this organel inside our brains
[17:17] called mitochondria. You've heard of
[17:19] mitochondria?
[17:20] >> Yeah. for the for your audience.
[17:21] Mitochondria are the little energy
[17:23] burning factories inside each of our
[17:25] cells. What they do is they take food
[17:27] energy and turn it into the chemical
[17:30] energy that your cell can actually use
[17:32] to power itself.
[17:34] Okay? And that chemical energy has a
[17:36] name. It's called ATP. Now, if you took
[17:39] biology in high school, you've heard of
[17:41] ATP, adenazine triphosphate. The energy
[17:45] is in the phosphate bonds. So ATP
[17:50] will give up its energy and go to ADP
[17:53] diphosphate which will then give up its
[17:55] energy and go to AM monofhosphate which
[17:59] will then finally go to adenazine
[18:02] and adenazine binds to the adenazine
[18:05] receptor and makes you go to sleep.
[18:07] >> Mhm. By the way, that's where caffeine
[18:09] works. It blocks the adenazine receptor
[18:11] keeping you awake so that the adenazine
[18:14] can't bind to the adenazine receptor.
[18:16] Okay, so that ATP
[18:20] is the currency of the cell. That's what
[18:22] makes the cell run.
[18:25] Anything that depletes ATP
[18:28] is going to put the cell at risk.
[18:30] >> Mhm.
[18:31] >> Okay. Because it doesn't have the energy
[18:33] it needs to run.
[18:34] >> Yeah. It's like it's gasoline.
[18:36] >> It's like gasoline. So what happens when
[18:38] you start running out of gasoline?
[18:41] >> Well, you break down.
[18:42] >> You'll break down.
[18:43] So brain fog,
[18:46] difficulty concentrating,
[18:48] irritability
[18:50] and ultimately all the way to
[18:52] depression. So the amount of ATP within
[18:56] any given neuron
[18:58] is the approximate cause of neuronal
[19:03] dysfunction that we see as
[19:06] neurocognitive and neurobbehavioral
[19:08] change. Now,
[19:11] how do mitochondria and how do ROS's fit
[19:13] into this?
[19:16] Mitochondria make ATP,
[19:19] but every time they make ATP, they make
[19:21] also make ROS's. There are 11 steps in
[19:24] mitochondria and they all give off
[19:26] ROS's. Now, those ROS's are going to
[19:30] damage the cell. They have to be gotten
[19:32] rid of. They're like toxic fumes. They
[19:37] got to be gotten rid of. And so we have
[19:39] a pathway in each cell of our body to
[19:43] get rid of the toxic ROS's. Okay,
[19:46] they're called antioxidants
[19:49] like glutathione, vitamin E, vitamin C,
[19:54] host of other uh flavonoids. Okay, those
[19:58] basically quench those reactive oxygen
[20:01] species. They go to die.
[20:05] If you do that, then the ROS's basically
[20:08] just get funneled away and all is well
[20:10] and the cell can keep working. But if
[20:13] for some reason those antioxidants
[20:15] aren't up to par, if for instance you
[20:17] being eating ultrarocessed food and you
[20:20] can't make your antioxidant compliment,
[20:23] then the ROS's feed back and what
[20:25] happens is the ROS's are basically
[20:28] telling the cell, hey, you're shunting
[20:31] too much energy down this pathway
[20:34] because I can't clear them. So there's
[20:38] too much stuff. So
[20:41] shut it down. And so what happens is
[20:44] that instead of funneling the glucose
[20:47] into the mitochondria to generate more
[20:49] ATP, it diverts it and it goes off into
[20:52] other directions like glycogen which is
[20:55] in the brain is not good or fat which is
[20:58] even worse.
[21:00] And bottom line your cell is now not
[21:04] energy producing like it used to be. It
[21:07] has now been reduced in terms of its
[21:09] energy capacity.
[21:11] What's that going to do? That's going to
[21:13] reduce ATP generation.
[21:16] Okay, that's step one. Now, step two,
[21:21] there's this stuff called cortisol.
[21:23] Cortisol comes from stress. Cortisol
[21:26] comes from sleep deprivation. Cortisol
[21:29] comes from exogenous gluccocorticoids
[21:32] like steroids being given to people for
[21:34] you know autoimmune disease or for uh
[21:37] you know uh other uh uh ill illnesses.
[21:42] Okay, that cortisol causes neurons to
[21:46] increase in um metabolism causes them to
[21:50] burn energy faster.
[21:53] Okay, so you now you have an increased
[21:55] ATP utilization. So you have a decreased
[21:58] ATP generation. Now you have an
[22:00] increased ATP utilization.
[22:03] Now you've got an energy crisis inside
[22:06] each cell. Now your ATP can't keep up
[22:09] with the needs of the cell. And when
[22:11] that happens, now you've got symptoms,
[22:14] whether it's brain fog or irritability
[22:18] or all the way to frank depression.
[22:21] Okay. Now, step three.
[22:26] There are these proteins inside each
[22:28] neuron called amaloid precursor peptide
[22:32] A.
[22:34] Okay, it's a normal protein in all
[22:37] cells. Every cell in your body has AP.
[22:41] It needs to stay in solution
[22:44] and in order for it to stay in solution,
[22:46] it energy has to be applied to it in
[22:49] order to keep it in solution. The minute
[22:51] the ATP in the cell goes down, they come
[22:54] out of solution and they start forming
[22:58] um aggregates which we call plaques.
[23:02] >> Yeah.
[23:03] >> Okay. And those plaques damage the cell
[23:07] which then start an inflammatory process
[23:12] uh in the cells next door called the
[23:14] microglea in order to clean up the
[23:16] process. And now you've got plaques and
[23:19] an inflammation and now you've got
[23:21] neuronal cell death.
[23:24] That's dementia.
[23:26] So it starts with an ATP energy crisis,
[23:31] moves through
[23:33] plaque and inflammation to generate
[23:36] neuronal cell death. Well, this is
[23:39] problematic to say the least. And by the
[23:41] way, anything that generates ROS's has
[23:45] been associated with Alzheimer's.
[23:47] Anything that increases ATP utilization
[23:50] like stress, gluccocorticoids, fever,
[23:53] autoimmune disease also increases
[23:56] Alzheimer's. So, anything that increases
[23:58] step one, anything that increases step
[24:00] two ultimately leads to increased step
[24:03] three and Alzheimer's. So to simplify
[24:06] this in a couple of sentences for
[24:08] someone that has no scientific
[24:10] understanding and we're going to have to
[24:12] cut a few corners here scientifically in
[24:14] order to to for them to have a framework
[24:16] to understand it. How would you give me
[24:18] some sort of an analogy for it maybe in
[24:20] the context of I guess a petrol station
[24:22] and a car?
[24:23] >> Yeah. So I mean if we're basically doing
[24:25] petrol we're talking energy only.
[24:27] >> Yeah.
[24:27] >> Okay. So bottom line
[24:30] your car runs on petrol.
[24:33] >> Mhm. Okay, the petrol comes in, that's
[24:37] the glucose, and the engine, okay,
[24:40] powers pistons, and the pistons then
[24:44] power an axle.
[24:45] >> And the axle then powers wheels, and you
[24:49] go.
[24:50] >> Yeah.
[24:50] >> Okay. But there are a lot of things that
[24:52] have to go right for all of those things
[24:55] to happen.
[24:56] Like for instance, your energy the the
[25:00] the gasoline has to get into the engine
[25:03] in the first place. What if you have
[25:05] carbon deposits on your intake
[25:07] manifolds? And if you have a problem
[25:09] with any one of those steps, you're
[25:11] going to end up
[25:13] with a jalapy instead of a sports car.
[25:16] >> I mean, that's what we're seeing in the
[25:17] United States. Over 7 million Americans
[25:19] live with Alzheimer's, and this is
[25:20] expected to double to almost 13 million
[25:24] in the coming decades. Indeed it
[25:28] >> because we haven't solved the problem.
[25:31] >> That's the mechanism. What is what is
[25:33] the cause?
[25:34] >> Right? So we know we know that the cause
[25:39] is environmental.
[25:42] Now people say oh Alzheimer's is genetic
[25:47] garbage. There is a genetic component to
[25:50] Alzheimer's. I'm not arguing that. There
[25:52] is. Okay. This is thing called APOE E4.
[25:55] And if you have two copies of APOE E4 on
[25:59] your genome, your risk for getting
[26:02] Alzheimer's is nine times the general
[26:05] population. That is absolutely true. I
[26:08] don't disagree with that. So APOE4 is
[26:11] not a good thing. I'm not arguing that.
[26:13] Once upon a time in, you know, uh,
[26:15] evolution, having two copies of ApoE4
[26:19] was good because it meant you got fat up
[26:21] to your brain pretty fast. But we don't
[26:24] need that right now. That's kind of a an
[26:26] an old old news kind of pro of issue.
[26:29] People who have double doses of APOE4
[26:33] are at higher risk. There is absolutely
[26:35] no question about that. But they can
[26:37] mitigate that risk if they change their
[26:39] diet. Okay? they can eat a very lowfat
[26:43] diet and res and improve their risk down
[26:47] to the general population.
[26:50] Okay?
[26:52] Everything else in Alzheimer's is not
[26:55] genetic. By the way, that genetic
[26:58] component is only 5% of all Alzheimer's.
[27:01] So that means 95% of Alzheimer's risk is
[27:05] environmental. Now the question is what
[27:07] in the environment?
[27:09] Well, air pollution,
[27:13] ionizing radiation,
[27:15] microlastics.
[27:18] Okay, there's nothing you can do about
[27:20] any one of those three.
[27:22] That's baked into the cake. You can't do
[27:26] anything about those today.
[27:28] What other things? Uh, sleep disordered
[27:31] breathing, medications,
[27:35] ultrarocessed food.
[27:39] Okay, what about ultrarocessed food?
[27:42] Fructose, my favorite, you know, hobby
[27:45] horse, you know, the sweet molecule and
[27:47] sugar. Low omega-3s,
[27:51] so no, you know, fish, uh, eggs,
[27:55] chicken,
[27:56] uh, lack of fiber because fiber
[28:00] suppresses inflammation.
[28:03] Presence of emulsifiers.
[28:06] Okay. B vitamins, lack of B vitamins,
[28:10] particularly B6, B12, folate.
[28:14] Okay, those things are all associated
[28:18] with an increase in reactive oxygen
[28:20] species.
[28:23] You can manage those, you can mitigate
[28:25] those
[28:27] thereby increasing mitochondrial
[28:29] function, increasing ATP generation and
[28:33] preventing that cellular energy crisis
[28:36] so that you don't end up behind the
[28:39] eightball and you don't lose your
[28:41] neurons.
[28:42] >> When people tell me that Alzheimer's is
[28:44] associated with having a sort of energy
[28:46] crisis in the brain,
[28:47] >> Mhm.
[28:48] >> I'm increasingly hearing people talk
[28:50] about ketones. It's just it's remarkable
[28:53] the improvement in cognitive performance
[28:56] that I feel when I'm fasted or I'm in a
[28:58] ketogenic diet. Whereas if I'm in a if
[29:01] I've been eating a lot of uh
[29:03] carbohydrates
[29:04] >> or sugar,
[29:05] >> it's like my brain is like like
[29:08] backfiring. Yeah. It's stumbling over
[29:11] itself.
[29:12] >> I'm not surprised.
[29:14] You know, the the food industry tells
[29:16] you, well, carbohydrates are energy.
[29:18] Actually, that's not true. Carbohydrates
[29:21] inhibit energy production.
[29:23] >> How do you mean?
[29:24] >> So there's this thing called a bomb
[29:27] calorimeter and there's this thing
[29:29] called a mitochondria.
[29:31] >> They are not the same. A bomb
[29:33] calorimeter, you throw food into the
[29:36] bomb calorimeter, it explodes and it
[29:38] gives off heat. Okay, there's, you know,
[29:41] captures the heat, measures the heat.
[29:43] And that's how we know, for instance,
[29:45] fat burns at 9 calories per gram.
[29:48] Protein burns at four calories per gram.
[29:50] Carbohydrate burns at four calories per
[29:52] gram. Which is why fat is more energy
[29:55] dense than protein or carbohydrate,
[29:58] which is how we all determine that fat
[30:00] made you fat.
[30:01] >> And the bomb calorimeter is also how
[30:02] they determine if a bag of crisps or
[30:05] chips or whatever you call it here is
[30:06] 200 calories. Because if you put them in
[30:08] there
[30:09] >> Exactly.
[30:09] >> it will release 200 calories of energy.
[30:12] >> Right. Because a calorie is that amount
[30:15] of energy that raises one gram of water
[30:17] one degree centigrade.
[30:18] >> Okay.
[30:19] >> So it is a measure of physics.
[30:20] >> It's a measure of heat generation.
[30:22] >> Okay.
[30:22] >> Okay. Mitochondria are not bomb
[30:25] calorimeters.
[30:27] They are not capturing heat. They are
[30:30] giving off heat. They are capturing ATP.
[30:33] No bomb calerimeter captures ATP.
[30:37] Mitochondria capture and generate ATP.
[30:40] Mhm.
[30:41] >> Now, turns out 35 to 40% of what
[30:44] mitochondria generate turns out to be
[30:46] heat. That's why you have a body
[30:49] temperature
[30:50] >> is from that. And so you have ne you
[30:53] will never have a 100% energy efficient
[30:56] mitochondrian because if you did, okay,
[30:59] you would have a temp body temperature
[31:02] of, you know, room temperature, okay,
[31:04] and you'd be dead. That's not the way it
[31:07] works. Bottom line,
[31:10] that transfer of food energy to chemical
[31:13] energy losses energy in the process.
[31:17] Okay? The bomb calorimeter can't tell
[31:20] the difference, but your mitochondria
[31:23] can. Ultimately, it's how efficient are
[31:27] your mitochondria at converting food
[31:29] energy to ATP.
[31:31] The bomb calorimeter can't tell you
[31:33] anything about that.
[31:36] So
[31:37] these two phenomena, you know, the
[31:39] concept of calories as fuel and the
[31:42] concept of calories as generators of ATP
[31:46] have really very little to do with each
[31:48] other. And it turns out that there are
[31:50] individual things in food, the famous
[31:53] one is fructose, but there are others,
[31:55] lectins and others that actually inhibit
[31:58] the mitochondrial generation of ATP. So
[32:01] they actually inhibit your ability to
[32:03] turn food energy into chemical energy.
[32:06] If that's the case, even if they have
[32:09] calories per gram in a bomb calorimeter,
[32:11] if they're interfering with
[32:13] mitochondrial function,
[32:16] are they food?
[32:19] What is the definition of food?
[32:21] Substrate that contributes either to
[32:23] growth or burning of an organism. Well,
[32:24] I just told you fructose actually
[32:26] inhibits
[32:28] burning. Turns out fructose also
[32:31] inhibits growth. It inhibits cortical
[32:32] bone growth, tbacular bone growth,
[32:34] cancellous bone growth. Bottom line,
[32:37] people who eat ultrarocessed food end up
[32:40] shorter.
[32:42] We have the data for that. So if a
[32:45] substrate that passes your lips does not
[32:48] contribute to growth and does not
[32:50] contribute to burning, is it a food?
[32:55] >> I guess not.
[32:56] >> I guess not.
[32:56] >> What is it then? It's a poison.
[33:00] >> And how much of our diet do you think is
[33:02] poison? I think
[33:03] >> fair amount.
[33:04] >> Ultrarocessed food is loaded with them.
[33:07] Real food is not loaded with them. You
[33:10] can still find them, but not loaded with
[33:12] them. Ultrarocessed food has in my
[33:15] opinion, okay, five things wrong with
[33:19] it. Too much sugar, which poisons your
[33:23] mitochondria. Not enough fiber, which is
[33:25] necessary to suppress inflammation.
[33:29] Not enough omega-3 fatty acids, which
[33:31] are necessary to build your brain and
[33:33] conduct neurotransmission. Too many
[33:35] emulsifiers, which leads to gut
[33:38] inflammation and therefore systemic
[33:40] inflammation. And then we can throw on
[33:42] top of that the food dyes and food
[33:44] additives which are mutagenic because
[33:46] they're, you know, petroleum based.
[33:49] That's ultrarocessed food. Ultrarocessed
[33:52] food has been associated with every
[33:54] single one of these diseases, including
[33:56] every single mental health disease,
[33:58] especially dementia. As we now have
[34:01] seen, ultrarocessed food is specifically
[34:04] associated with dementia. And even diet
[34:06] sweeteners are associated with dementia
[34:09] through this reactive oxygen species
[34:11] pathway.
[34:12] >> The sugar industry can't be your biggest
[34:14] fan.
[34:15] >> They're not.
[34:17] I'm trying to help them though, you
[34:19] know. I am trying to help them. Last
[34:22] year um not too long after we had our uh
[34:26] previous uh uh uh session uh I was the
[34:30] uh keynote speaker at the fourth
[34:33] international sugar reduction summit in
[34:35] Atlanta, Georgia,
[34:37] you know, Daniel in the lion's den.
[34:41] And you know like why would they invite
[34:43] me? I am you know I'm their conscience.
[34:46] I said I told them I said I don't want
[34:48] to be your enemy. I want to be your
[34:49] conscience. I want you to do the right
[34:51] thing. Okay? Ultimately, look,
[34:55] ultrarocessed food is not going away. As
[34:57] much as I would like it to, it's not
[34:59] going to go away. And I'm not even sure
[35:00] we want it to go away because we got to
[35:01] feed 10 billion people by the year 2050.
[35:04] And we're not going to have enough land
[35:05] and ocean to do it. Ultimately,
[35:08] ultrarocessed food is here to stay. It
[35:13] is baked into the cake.
[35:16] But
[35:19] the question is, can we make
[35:22] ultrarocessed food healthy?
[35:26] Right now, they're not. Right now,
[35:29] what's going on in the US, you know, uh,
[35:32] food industry is doing the exact
[35:34] opposite. It's making food disastrously
[35:38] disease producing. The question is,
[35:41] could you change that? And the answer is
[35:44] yes, you can. In fact, we've done it. We
[35:47] have been doing it. Um, five years ago,
[35:50] I started working with an offshore food
[35:54] company, Gratus, by the way. No money
[35:57] changed hands. And so, they came to me
[35:59] and they said, "Look, we know we're part
[36:01] of the problem. We want to be part of
[36:02] the solution. We know that Kuwait has an
[36:05] 18% diabetes rate and an 80% obesity
[36:08] rate, and we don't want to be the
[36:10] reason. We want to be the help.
[36:12] Can you help us
[36:15] figure out how to make metabolically
[36:19] healthy processed food?
[36:23] So I convened a uh scientific advisory
[36:26] team of five members and we worked for
[36:29] the next three years. Looked at every
[36:32] single pro process, every procedure,
[36:36] every uh vendor, every ingredient, every
[36:39] product. Sent them all for biochemical
[36:42] analysis
[36:43] to figure out what's going into the
[36:45] food, what's coming out of the food. Is
[36:47] the food metabolically healthy? What has
[36:49] to be done? How does it need to be
[36:51] re-engineered
[36:53] to lead to something that is
[36:56] metabolically healthy? And we came up
[36:58] with a set of principles which we
[37:01] published in Frontiers in Nutrition in
[37:03] 2023. We call it the metabolic matrix.
[37:06] And we basically collapsed it down to
[37:09] nine words. Three clauses, nine words.
[37:12] Protect the liver, feed the gut, support
[37:15] the brain.
[37:18] That's it. Those three things, any thing
[37:22] that passes your lips that protects the
[37:24] liver, feeds the gut, supports the
[37:25] brain, is healthy, whether it's
[37:28] ultrarocessed or not. Anything that
[37:32] passes your lips that does none of the
[37:34] three is poison whether it's
[37:37] ultrarocessed or not. So, it's actually
[37:39] not the ultrarocessing,
[37:42] it's whether or not it contributes to
[37:44] metabolic health.
[37:47] So then we started re-engineering
[37:49] products on in the KDDD line and they
[37:53] have 180 items in their portfolio. We
[37:56] have re-engineered
[37:57] 10% of them, 18 products to become
[38:00] metabolically healthy and we have tested
[38:02] them on people in Kuwait to demonstrate
[38:06] their metabolic benefit.
[38:08] >> What is
[38:08] >> and they are on the shelves now. But
[38:10] isn't there is there a trade-off there
[38:12] because those products might sell worse
[38:14] now that they you've removed the the
[38:16] stuff that makes them addictive?
[38:18] >> No.
[38:20] >> So, we didn't tell the public that we
[38:23] were doing this. We just did it and they
[38:26] just re they just introduced them to the
[38:28] public and didn't tell them and they
[38:32] didn't miss a freaking beat in terms of
[38:35] sales and in terms of profits.
[38:38] But I mean, tell them and it works.
[38:41] >> Logically though, the the bad stuff
[38:44] often makes the food more addictive.
[38:48] >> And that's why this is so cool. It
[38:52] didn't change consumption and it didn't
[38:54] change profits.
[38:58] And that's what they care about
[39:00] ultimately. They don't care if
[39:01] consumption changes as long as profits
[39:02] don't. This can be done by other food
[39:06] industries.
[39:08] We're trying to get them on board. And
[39:12] you know, I have lots to say about RFK,
[39:15] but he has at least uh uh convened a
[39:20] discussion on what's wrong with
[39:22] ultrarocessed food, and we're hoping to
[39:24] be able to enter that uh enter that
[39:27] conversation.
[39:28] >> RFK is the health leader, I guess,
[39:32] >> head of head of health and human
[39:33] services here in the United States.
[39:35] >> You have a lot to say about him. I have
[39:37] boatloads to say about him, most of
[39:39] which uh you can't print.
[39:43] >> What's what's your general opinion of of
[39:46] him in his role in what he's doing, etc.
[39:49] >> I have been asked to serve in this
[39:51] administration four times and I've said
[39:53] no each time.
[39:55] And it's not because I don't want to be.
[39:57] I do. But it's because my opinion and
[40:01] his opinion would basically get me
[40:02] thrown out after about 5 seconds.
[40:04] >> What's the difference?
[40:05] >> I wouldn't last. I wouldn't last. I
[40:07] wouldn't last a second.
[40:08] >> What's the difference in opinion?
[40:11] >> All right. F RFK has five buckets in his
[40:14] portfolio.
[40:17] Food, I'm on board.
[40:20] Pharma transparency,
[40:22] I'm on board.
[40:24] Chemicals in the environment,
[40:27] I'm on board.
[40:29] Water fluidation,
[40:32] I'm partially on board.
[40:34] You could get the fluoride out of the
[40:35] water, but first you got to get the
[40:36] sugar out of the food. You can't just
[40:39] take the fluoride out of the water or
[40:40] everybody will get Mountain Dew mouth
[40:41] all at the same time. And that would be
[40:43] a complete and utter disaster. Has to be
[40:45] done in a coordinated public health PSA
[40:50] driven campaign with everyone on board,
[40:53] including the food industry and the
[40:55] medical profession and government.
[40:57] >> And to explain that, there's fluoride in
[40:59] the water in the United States because
[41:00] there's so much sugar. There's so much
[41:02] sugar in the food. You wouldn't need
[41:04] fluoride in the water if you didn't have
[41:07] sugar in the food.
[41:08] >> Just explain this. So, the United States
[41:09] put fluoride in the water
[41:11] >> to stop dental carries
[41:14] >> which protects people's teeth,
[41:15] >> which protects people's teeth. The point
[41:18] is that only half the countries in the
[41:20] world have fluoride in the water. The
[41:22] others don't. And the reason is because
[41:24] they don't have sugar in the food. The
[41:26] only reason you need to put the fluoride
[41:28] in the water is because the sugar in the
[41:30] food causes the dental carries. Now the
[41:33] fluoride reduces the uh uh prevalence of
[41:37] dental carries by about 30 to 40%.
[41:40] >> dental carries
[41:41] >> cavities
[41:42] >> cavities
[41:43] >> by about 30 to 40%. Now the problem with
[41:48] fluoride is at high dose
[41:52] it can be a neurotoxin.
[41:55] Now the goal is for uh public fluidation
[41:58] to stay way below that. Now do they?
[42:03] Not really. Sometimes they go above. So
[42:07] normal fluoride concentrations when
[42:09] you're doing it as a uh you know public
[42:12] health effort should be between.3 and
[42:15] 0.9 parts per million. Sometimes it goes
[42:18] up to 1.5 parts per million and at 1.5
[42:21] it becomes a neurotoxin.
[42:24] So, it's a purely dose issue, but one of
[42:27] the reasons why people are screaming
[42:29] about getting fluoride out of the water
[42:30] is because it can be a neurotoxin. It's
[42:33] not supposed to be in doses that are
[42:35] appropriate,
[42:37] but you know,
[42:40] people don't look at the data. Point is,
[42:42] you could get the fluoride out of the
[42:44] water, but if you got the fluoride out
[42:47] of the water and didn't take the sugar
[42:48] out of the food, you know, we'd have
[42:51] more dental carries, we'd have more
[42:52] anesthesas, we'd have more teeth
[42:54] pulling, we'd have more sepsis, we'd
[42:57] have more dental abscesses, we'd have
[42:59] more soldiers dying in the field. It's a
[43:01] matter of national security. So, you
[43:04] can't just do it. It requires a, you
[43:07] know, coordinated uh uh effort. Is there
[43:11] anything else you would disagree with
[43:12] him on?
[43:12] >> And then finally, bucket number five,
[43:15] vaccines.
[43:17] I am a pediatrician.
[43:19] I am not a vaccine expert to be sure. I
[43:22] am not an immunologist to be sure, but I
[43:25] am a pediatrician and I know a lot about
[43:26] vaccines and I know a lot about the
[43:28] infectious diseases that those vaccines
[43:30] were set up to basically prevent.
[43:35] And I have taken care of all eight of
[43:38] the diseases that we have child
[43:40] immunizations for. MS, measles, rebella,
[43:43] dtheria, ptus, tetanus, h flu, polio.
[43:47] I've taken care of all eight of those.
[43:49] And I will tell you right now, when I
[43:51] take care of those, it's because of
[43:53] someone who didn't get vaccinated. And
[43:55] when I take care of those, okay, the
[43:58] chances are 90% that that kid's going to
[44:00] die.
[44:02] RFK has not RFK says he can tell whether
[44:07] someone has mitochondrial function
[44:09] dysfunction just by looking at them. I'm
[44:12] a mitochondria.
[44:14] I can't.
[44:18] Ultimately RFK's view of vaccines is um
[44:24] shall we say his and his alone and is
[44:28] not shared by the medical community. Um,
[44:30] and I will not be part and parcel to
[44:33] 3,000 measles deaths
[44:36] because of a uh uh a blanket uh disdain
[44:41] for uh vaccines and vaccine technology
[44:44] which has worked beautifully to save 154
[44:48] million people on this earth over the
[44:51] last 50 years.
[44:53] >> Yeah. You know, I don't I don't talk
[44:54] about this stuff a lot. Um, but
[44:58] I was
[45:01] I'm pretty sure at least one of my
[45:03] siblings was saved by vaccination when
[45:06] we were in Africa and we had uh malaria.
[45:09] I think if I'm if I'm if I'm accurate
[45:11] here, I had malaria, my brothers had
[45:13] malaria,
[45:14] >> and I think I was the one that didn't
[45:16] get the malaria vaccine and then I ended
[45:18] up in hospital as a at a very young age
[45:21] with with malaria. I was like
[45:22] hallucinating and stuff like that. Um.
[45:25] Mhm.
[45:25] >> And obviously as a as someone that was
[45:27] born in Africa,
[45:29] >> I think you probably have a clearer
[45:31] understanding of the role that vaccines
[45:34] can play in in good health. You know,
[45:37] it's it's it's um it's quite concerning
[45:40] because when you speak to any scient
[45:42] like all of the majority of the leading
[45:44] scientists, they're very extremely pro
[45:47] provaccine.
[45:49] But
[45:49] >> we we've seen both sides. We've seen
[45:52] what happens when there's no vaccine and
[45:53] we've seen what happens when there is
[45:55] vaccine.
[45:55] >> And this is not to say that there can be
[45:58] side effects to vaccines. Um the vaccine
[46:01] manufacturers and scientists talk about
[46:02] those side effects as well. But the the
[46:04] thing that I think people should focus
[46:05] on is the net um good that vaccines have
[46:09] done for for the last centuries in
[46:12] eradicating illnesses and avoiding um
[46:15] disease.
[46:16] And and my concern just to close off on
[46:18] this point is my concern is if there is
[46:20] to be some kind of outbreak
[46:22] >> Mhm.
[46:24] >> anytime soon. We're in such a cloud of
[46:27] misinformation around vaccines that I I
[46:29] worry people might make the wrong
[46:32] decisions. Interestingly, there was a
[46:33] measles outbreak in Texas recently and
[46:35] RFK at one point did eventually prompt
[46:38] the federal deployment of MM MMR
[46:41] vaccines and expressed support for them
[46:45] um because there was a big outbreak of
[46:47] measles in in Texas very recently.
[46:49] >> I'm going to tell you something now that
[46:51] I have not talked about in public. I had
[46:55] uh a half an hour with RFK on the phone
[46:58] one-on-one back in December of 2024
[47:03] after the Trump uh uh election and RFK
[47:07] was starting to convene his uh team and
[47:10] I was asked to join it and so I got a
[47:13] half hour with him and I will relate to
[47:15] you now
[47:17] for your public so that they understand
[47:20] what that conversation entailed.
[47:24] basically two threads. By the way, we're
[47:27] supposed to talk about food. We didn't
[47:29] talk about food. We talked about
[47:30] vaccines. And here were the two threads.
[47:33] First thread,
[47:35] there are three
[47:37] papers in the medical literature that
[47:40] say that vaccines do more harm than
[47:42] good.
[47:44] And he quoted them at me. And I wrote
[47:47] them down. And I went and looked them up
[47:49] afterwards. And indeed they say what he
[47:52] says they said
[47:54] that it's unconscionable that
[47:57] vaccines do more harm than good and
[47:59] we're giving them to newborns.
[48:04] Now it is true that those three papers
[48:06] do say this. There are 50,000 that say
[48:09] opposite. Okay. Second thing he said a
[48:14] woman gives birth to a healthy baby.
[48:17] that healthy baby gets a shot under the
[48:20] skin and now that baby is not healthy
[48:23] anymore.
[48:25] That's a tort,
[48:27] a legal tor. Okay? And you know, in
[48:30] fact, you could argue that that is a in
[48:33] fact a legal tor because you know duty
[48:37] uh uh ne negligence you know all the way
[48:39] down to damages. Okay. What's the
[48:42] recommend what's the uh the remedy for
[48:44] tort? I said lawsuit. He says, "Right,
[48:47] but that mom can't sue because of the
[48:50] Vaccine Indemnification Act of 1986.
[48:53] So that mom basically has a damaged baby
[48:57] and no recourse. That's
[48:59] unconstitutional."
[49:03] Those were the two threads of our
[49:06] halfhour discussion.
[49:08] No,
[49:11] everything he said is absolutely true
[49:14] and irrelevant.
[49:19] They demonstrate basically confirmation
[49:22] bias.
[49:24] And he's a lawyer. He believes in
[49:27] precedent. I'm a doctor. I believe in
[49:30] probability.
[49:32] There's always a risk benefit ratio
[49:34] unless you're a lawyer in which case
[49:35] there's only risk. And that's how he
[49:38] sees the world. He sees the world as
[49:41] risk.
[49:43] I don't I wouldn't have lasted 5
[49:45] seconds. I think we're both on the same
[49:49] page in terms of making sure people have
[49:52] the right information as it relates to
[49:54] probability. We, you know, everything we
[49:56] do in our life is a factor of
[49:57] probability. Whether I got in a taxi to
[49:59] come here this morning. I I understood
[50:02] the probability of that taxi crashing
[50:03] into another car, but I decided to get
[50:05] in the car and come here anyway. we all
[50:07] deal with these, you know, risks every
[50:11] single day. I want to say on this on
[50:14] this point of of vaccines that um
[50:17] there's obviously it's almost it's
[50:19] become quite a political issue and
[50:20] there's two there's two sides and you
[50:22] know one side which is more of the RFK
[50:26] side is incredibly skeptical um
[50:29] >> and
[50:31] and they have their opinion then there's
[50:33] the other side which tends to be
[50:34] dominated more by the science scientists
[50:36] if I interview scientists a lot so I
[50:38] know that pretty much everyone I've
[50:39] interviewed that's a scientist would
[50:41] agree that um you know there's there are
[50:43] side effects but net net vaccines um are
[50:47] very positive.
[50:48] >> Uh it it depends on how you look at it.
[50:51] Okay. If you look at it at a at through
[50:54] a public health lens
[50:55] >> Mhm.
[50:56] >> Okay. The vaccines do more good than
[50:59] harm. And
[51:00] >> and if you look at it from a purely
[51:03] individual lens,
[51:06] then you say, "Wait a second. I didn't
[51:10] get the disease, but I got the shot and
[51:13] I have a vaccine injury. Therefore, I
[51:17] have been subjected to a tort." I would
[51:19] just like to close the section by
[51:21] telling people that if there is a a
[51:22] health crisis in the near future, some
[51:25] kind of viral outbreak like we saw with
[51:26] the pandemic, to make sure you get your
[51:29] information from sources that are highly
[51:32] credible and those sources should not
[51:34] include um they should not include
[51:37] frankly they should not include
[51:38] podcasts.
[51:40] >> No, they should
[51:41] >> they should not include social media.
[51:43] They should in they should include
[51:44] places like I'd recommend checking out a
[51:47] website called Consensus. So I have no
[51:48] affiliation with them, but consensus
[51:50] allows you to type in a question you
[51:52] have about health vaccines, whatever it
[51:54] might be. And it shows you what the um
[51:58] sort of peer-reviewed studies say um and
[52:01] what the consensus is. So for example, I
[52:02] was I was using the website a couple of
[52:04] days ago to try and understand something
[52:06] >> and I typed in does this partic is this
[52:08] particular thing healthy or unhealthy
[52:10] and it comes up with this bar the team
[52:12] will show on the screen and it shows you
[52:13] how much of the scientific research
[52:16] supports that idea. here. So, it said
[52:18] like 70% of the scientific research says
[52:19] it was positive. It said 25% said it was
[52:22] neutral and 5% said we kind of don't
[52:25] know or um or negative. And I think
[52:28] that's a really great tool because
[52:29] there's so much information out there
[52:31] and there's so many studies and there's
[52:32] one study that says this and another
[52:34] that says this. So, using tools like
[52:35] that I think is a much better way to
[52:37] make your health decisions than podcasts
[52:39] like this or um Tik Toks or Instagrams
[52:43] or tweets. Because another thing I want
[52:45] to say is you might not know this and
[52:47] I'm just speaking directly to my
[52:48] audience here, but you're currently in
[52:51] an algorithmic echo chamber. And if and
[52:53] if you want to know what I mean by that
[52:54] is the algorithm that you have on any of
[52:56] your feeds has been personalized to give
[52:59] you more of the stuff that either scares
[53:01] you, frightens you, concerns you, etc.
[53:04] And if you if you want to prove this, go
[53:05] and ask your best friend or someone
[53:07] else, a member of the public, to look at
[53:09] their feed. I had really I remember
[53:12] probably two years ago I asked my best
[53:13] friend if I could just look at his
[53:14] Twitter feed
[53:16] >> and it was completely different from
[53:18] mine. Yes, for one there was no
[53:19] Manchester United and it was all
[53:20] Liverpool but then all of the
[53:22] information was completely different as
[53:24] well and so we're living in these echo
[53:26] chambers where misinformation or you
[53:28] know things we believe is being
[53:29] reinforced positively or negatively. So
[53:31] you need a strategy for information
[53:33] especially as it relates to health.
[53:34] >> I couldn't agree more. The fact of the
[53:36] matter is these algorithms are designed
[53:41] to keep you engaged. They are not
[53:43] designed to keep you informed.
[53:45] >> It's just that simple. Um the other
[53:48] problem of course is confirmation bias.
[53:50] If you have confirmation bias, you will
[53:52] only seek out the information that
[53:55] reconfirms your bias.
[53:56] >> And that's what's about to happen.
[53:58] >> That's what we didn't used to have, but
[54:00] that's what we have now. That's what's
[54:01] about to play out in the comment section
[54:02] whenever we talk about subjects like
[54:04] like vaccines is um there'll be a group
[54:07] of people who have their own opinions on
[54:09] it and you're entitled to your own
[54:10] opinion and they will go at war to
[54:13] confirm and prove that opinion and
[54:14] there'll be another group of people that
[54:15] have a different opinion and they'll go
[54:16] war to confirm that opinion. What I what
[54:18] I love and hopefully what I think my
[54:22] audience understand me for is I try and
[54:26] I try and remain open minded and that's
[54:31] like a really hard thing to do
[54:32] these days
[54:33] >> to do. Yeah.
[54:34] >> I saw a journalist the other day. They
[54:35] said they were trying to place me
[54:36] politically and they said we think
[54:38] Steven is apolitical. And I think that's
[54:41] probably an apt description of my
[54:42] opinions because I have
[54:43] >> I would consider that a high compliment.
[54:45] >> It's an amazing compliment. I have
[54:47] views, but I don't sign up to any
[54:50] particular
[54:52] like cult is the way I'd describe it.
[54:55] And and you know you're in a cult when
[54:57] your views 99% represent the person
[55:01] who's also in the cult because logically
[55:03] that should never be the case.
[55:04] >> That should never be the case. I agree.
[55:07] Um you know cults are uh part and parcel
[55:09] of uh society. Unfortunately
[55:12] >> I've watched so many entrepreneurs treat
[55:14] sales like a performance problem. when
[55:16] it's often down to visibility. Because
[55:18] when you can't see what's happening in
[55:19] your pipeline, what stage each
[55:21] conversation is at, what's stalled,
[55:23] what's moving, you can't improve
[55:25] anything and you can't close the deal.
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[56:11] get a 30-day free trial. I want to get
[56:14] really practical tactical here with the
[56:16] person that's listening right now and
[56:18] they have me and you in their ears and
[56:21] they know
[56:23] that sugar is bad. They know
[56:24] ultrarocessed food is bad. They still
[56:28] are struggling with a little bit of fat,
[56:32] other sort of diseases. They're probably
[56:34] on the in on the trajectory to some form
[56:35] of chronic disease, maybe Alzheimer's,
[56:37] maybe dementia, maybe a form of cancer.
[56:39] >> What do we have if we're talking direct?
[56:41] Let's name her or him. Let's call her
[56:44] Jenny. Jenny's listening right now.
[56:46] Jenny and Dave. They're both sat there.
[56:49] They're the average American.
[56:52] What do we say to Jenny and Dave to get
[56:54] them to
[56:56] change their lives? The first thing that
[57:00] you have to say to them is, "Who are
[57:03] you?
[57:06] Do you know? Do you know who you are?"
[57:09] Because if they don't know who they are,
[57:12] then nothing else is going to matter.
[57:15] They have to be comfortable in their own
[57:16] skin, and they're not.
[57:19] The reason that they have glombmed on to
[57:22] ultrarocessed food is it's providing
[57:24] them
[57:25] with a dopamine hit.
[57:28] And it's probably the only thing that
[57:32] even remotely gives them pleasure.
[57:36] And if that's all the pleasure they get
[57:38] in their lives,
[57:41] you're never going to fix it because
[57:42] that's all they've got. So the question
[57:45] is
[57:47] sorting your priorities
[57:50] at at the at the individual level.
[57:53] What's important to you? What's of
[57:56] primary importance? Love, relationships.
[58:01] What's of secondary importance?
[58:04] Pleasure. food, drugs.
[58:08] Okay? If you don't have any of the love
[58:11] relationships stability
[58:14] in your life, there's no amount of food
[58:18] or drugs that's going to be able to make
[58:21] up for that.
[58:23] So, who are you? What is it that really
[58:25] matters to you? And until you answer
[58:28] that question honestly and
[58:30] affirmatively, you're never going to get
[58:32] past this. So, can let me role play as
[58:35] Jenny and Dave. You've asked me who am
[58:37] I. I am 30 years old and I work this
[58:41] job. I don't job's okay. I don't love
[58:44] it. It's not lighting me up. I'm single.
[58:46] I'm living in this this city. And yeah,
[58:50] I'm just, you know, trenling along kind
[58:53] of like on the on the treadmill of life.
[58:56] >> And how much stress are you under?
[58:59] >> A lot of stress.
[58:59] >> A whole lot of stress.
[59:00] >> Every time I open my phone is stressful.
[59:01] my emails, my work, there's this thing
[59:03] going on with this person. I think my
[59:05] mom's got a problem with this thing and
[59:07] her health is deteriorating.
[59:09] >> So, imagine what that's doing to the ATP
[59:12] in your brain.
[59:14] >> What's it doing?
[59:15] >> It's depleting it like crazy. Number
[59:17] one, you have mitochondrial dysfunction
[59:19] from all the you ate and from the,
[59:21] you know, unfortunately, from the uh air
[59:24] pollution you've been breathing and from
[59:25] the microplastics, you know, that have
[59:27] basically taken over your brain. One
[59:29] 200th of your brain right now, Stephen,
[59:31] is microplastics whether you like it or
[59:33] not. So Jenny and Dave probably have
[59:35] more. Okay. And you eat well. They
[59:38] don't. All right. So here we are. This
[59:41] is this is the the substrate. This is
[59:44] the base. The question is, how are we
[59:47] going to improve their ATP generation?
[59:51] How are we going to improve their
[59:52] mitochondrial function? How are we going
[59:54] to get those their neurons to start
[59:57] responding properly?
[59:59] That's the question.
[60:00] >> And do you aim at stress as part of the
[60:02] solution?
[60:04] >> Yes, of course you have to. How can you
[60:07] not? Let me give you another uh quick
[60:10] clinical vignette. Recently, I uh had
[60:15] the opportunity to have a an extended
[60:17] conversation with um a hero of mine, Dr.
[60:22] Vivic Murthy, who was the former surgeon
[60:24] general of the United States. and we
[60:26] were in London together and I finally
[60:29] sat him down and I said, you know,
[60:30] Vivic, I love your, you know, uh,
[60:34] espousing of love that we ultimately
[60:37] need to love each other to get over
[60:40] these, uh, systemic societal travails
[60:44] that we that that love is what's
[60:47] missing. Here's the problem. You can't
[60:49] love if your brain is inflamed.
[60:53] You can't love if you can't love
[60:56] if your brain is inflamed.
[61:00] Of course, the reason for the inflamed
[61:02] brain is the ultrarocessed food and all
[61:05] the things we talked about, the reactive
[61:07] oxygen species, the cortisol, etc. that
[61:09] we talked about before. So, are you
[61:11] saying people that are metabolically
[61:12] unhealthy that are have inflamed brains
[61:15] that are under stress
[61:17] have a reduced ability to love? Yes,
[61:20] it's exactly what I'm saying.
[61:23] They can't love themselves and they
[61:24] can't love anyone around them.
[61:26] >> Explain the science there.
[61:29] >> Serotonin.
[61:30] >> What is serotonin?
[61:31] >> Serotonin is a neurotransmitter
[61:34] that is necessary for udeimmonia, for
[61:37] being able to be content. Oxytocin is
[61:41] the love neurotransmitter, the
[61:43] reproduction neurotransmitter, the
[61:45] safety neurotransmitter. Okay. the
[61:47] cortisol
[61:49] causes uh the uh methylation of the
[61:52] oxytocin receptor. So now the oxytocin
[61:55] can't work. So you can't feel safe.
[61:58] And the serotonin is necessary to
[62:02] basically suppress that inflammation in
[62:04] the amygdala that's actually causing
[62:08] the buckshot that you know the uh the
[62:11] inability to surgically strike. like we
[62:15] talked about before being that lousy
[62:17] point guard.
[62:18] So I said to him, "You can't love if
[62:21] your brain is inflamed." And he thanked
[62:24] me and he, you know, I thought that was
[62:26] the end of that and I'm not going to
[62:28] bother him anymore.
[62:29] Two weeks ago, I got an email from Vivic
[62:32] saying, "I've thought about what you
[62:34] said and I'm halfway through your book
[62:36] and let's talk."
[62:38] >> You can't love if your brain is
[62:39] inflamed. I was just looking at a study
[62:41] that says high cortisol levels in a mum
[62:43] during pregnancy can affect the baby's
[62:45] oxytocin receptors, meaning they'll feel
[62:47] less safe.
[62:48] >> Exactly. Right.
[62:51] And it's epigenetic. It happens even
[62:53] before birth.
[62:56] >> I'm trying to play out so I'm trying to
[62:58] form a couple of hypotheses here around
[62:59] what this might mean in practice. So I
[63:02] mean in the case of the mother, if the
[63:03] mother was under a lot of stress that
[63:08] resulted in cortisol, then the baby's
[63:10] oxytocin receptors, which are the
[63:12] bonding chemical of of h within humans,
[63:15] the bonding hormone is going to be
[63:17] depleted. So if I had a really stressful
[63:19] mother during
[63:21] um my conception whatever that
[63:25] >> during pregnancy yeah
[63:27] >> there's a probability there's a causal
[63:30] probability that I might be less good at
[63:32] bonding with people
[63:33] >> there we are that's exactly what we're
[63:36] saying
[63:37] >> but I guess also that can take place
[63:38] after pregnancy whereas chronically
[63:40] >> stress it's a it's a continual process
[63:43] the question is can it be undone and the
[63:45] answer is yes but
[63:47] a lot of work
[63:51] and you have to have the baseline
[63:52] substrate
[63:54] to be able to do it. There's a bit of um
[63:57] what's the what's the term when
[63:59] something becomes a little bit
[64:01] self-fulfilling where it kind of
[64:02] >> tautology
[64:04] >> what I'm saying is if someone's lonely
[64:06] extremely lonely and they are in a
[64:08] single apartment alone which is
[64:12] increasingly a lot of people
[64:13] >> yes
[64:14] >> then I basement
[64:16] >> yeah but even even in major cities like
[64:18] London and New York etc so many people
[64:20] live in a little shoe box alone um and I
[64:23] saw the studies that show the average
[64:24] person used to x amount of friends to
[64:26] turn to in a time of crisis. Now they
[64:27] have on average it says like one or
[64:29] zero. So loneliness is up. And then I
[64:31] also saw some research that said when
[64:33] people are lonely their body goes into a
[64:36] state where they sleep worse, they're
[64:38] more stressed. They're they're more uh
[64:41] bitter
[64:42] >> to people.
[64:43] >> Yes.
[64:43] >> And I can't remember the term for that,
[64:45] but it's like it's like this heightened
[64:47] sensitivity. And the thesis is that once
[64:49] upon a time in an evolutionary context,
[64:51] if you were if you lost your tribe, you
[64:54] would have to be more on edge to
[64:55] survive.
[64:55] >> That's your amydala.
[64:57] >> And if that's the case, then it means
[64:59] that it would suggest that if you're
[65:00] lonely, you're higher stress. Yes.
[65:03] >> But if you're higher stress, you're more
[65:04] likely to be lonely.
[65:05] >> That's right.
[65:06] >> Which is
[65:07] >> that's the vicious cycle.
[65:08] >> A vicious cycle. That's the term I was
[65:09] looking for.
[65:09] >> That's the vicious cycle. Absolutely. I
[65:11] couldn't agree more.
[65:12] >> That's what we're trying to undo. So
[65:15] here's a question for you. Quiz. Yeah.
[65:17] >> All right. And you know the answer.
[65:19] >> Okay.
[65:19] >> Okay. Because I've mentioned it already
[65:21] on this podcast.
[65:22] >> All right. You ready?
[65:23] >> Yeah.
[65:24] >> What is the difference between
[65:26] loneliness and solitude?
[65:30] >> Loneliness is
[65:33] a lack of human connection and solitude
[65:36] is being alone.
[65:40] >> Well, both have a lack of human
[65:42] connection.
[65:43] >> I don't know. Tell me the answer. What's
[65:44] the answer?
[65:45] >> Serotonin.
[65:46] >> Okay. If you're serotonin depleted,
[65:48] you're lonely. If you're serotonin
[65:50] replete, it's solitude. You're
[65:52] comfortable in your loneliness.
[65:55] You're happy that you're lonely
[65:58] because you're not really lonely. You're
[65:59] alone.
[66:00] >> And how does that happen that I become
[66:02] lonely and in terms of the serotonian
[66:04] mechanism?
[66:05] >> Well, you choose to be alone when you're
[66:09] in solitude. But the point is that's
[66:12] what you um want. That's what you chose.
[66:16] You could be with other people. You've
[66:18] chosen to be in solitude when you're
[66:20] lonely. Okay. The reason even when
[66:24] people are coming at you, even when
[66:26] you're at a party and you are clearly
[66:29] not lonely, you feel like you are. You
[66:32] feel like you're there all by yourself
[66:35] even though all these people are around
[66:37] you.
[66:38] >> What is serotonin?
[66:38] >> That's and that's because you're
[66:39] serotonin depleted. Serotonin is a
[66:42] neurotransmitter. It's made from a amino
[66:44] acid called tryptophane. Tryptophane is
[66:46] the rarest amino acid in all of the
[66:50] proteins that we ingest. It's the rarest
[66:52] amino acid on the planet. It's found in
[66:55] eggs, chicken, fish, not exactly
[66:58] ultrarocessed food. So people who eat
[67:00] ultrarocessed food at high rate are
[67:02] going to be tryptophane deficient and
[67:04] therefore serotonin deficient, are going
[67:07] to be somewhat irritable and also
[67:09] somewhat lonely. And what it does is it
[67:12] inhibits the next neuron. It causes the
[67:16] next neuron not to fire instead of
[67:20] dopamine which causes the next neuron to
[67:22] fire. They are very different. And
[67:24] serotonin when it's at normal dose gives
[67:28] you a feeling of contentment,
[67:31] not necessarily happiness, but this
[67:34] feels good. I don't want or need
[67:37] anymore.
[67:38] >> So it's almost the opposite of dopamine.
[67:40] It's the exact opposite of dopamine.
[67:42] Dopamine is this feels good, I want
[67:44] more. And serotonin is this feels good,
[67:48] I don't want or need anymore.
[67:49] >> And serotonin is predominantly made in
[67:51] the gut, 90%.
[67:52] >> So 90% is made in the gut. The question
[67:54] is does the gut serotonin get to the
[67:56] brain? And the answer is through the
[67:58] afrant nerve. So that aphrrent vagus has
[68:02] to be functional and has to basically
[68:04] conduct information from the gut up to
[68:07] the brain in order to be able to
[68:09] transduce that. That is what we call
[68:12] intuition. That is called gut feeling.
[68:15] >> So I need my vagus nerve to be healthy.
[68:17] >> Yes, you do. Yes, you do. And there are
[68:19] a lot of things that are causing that
[68:21] vag nerve not to be healthy, including
[68:23] all of the gut inflammation that we
[68:25] talked about from the ultrarocessed
[68:27] food. So, how do I make my Vegas nerve
[68:28] healthy?
[68:29] >> Eat real food.
[68:31] >> What about those Vegas nerve stimulators
[68:33] that everyone's banging on about?
[68:34] >> So, they're interesting and they do have
[68:39] benefits for seizure control.
[68:42] Okay. For seizures, um the uh vagus
[68:45] nerve uh for some reason transduces
[68:48] information up and down that help
[68:51] mitigate seizures.
[68:54] No one's been able to demonstrate, to my
[68:56] knowledge, that you can use a veagal
[68:59] nerve stimulator to actually change
[69:03] emotion.
[69:04] >> I was looking at the research and it
[69:06] says exactly what you described that a
[69:08] meta analysis and long-term follow-ups
[69:09] show a 30 to 50%
[69:12] reduction in seizures for patients who
[69:15] use veagal nerve stimulation. But
[69:16] outside of that, in terms of depression,
[69:18] the evidence is
[69:20] >> modest,
[69:21] >> meager,
[69:21] >> meager. Yeah. around 15 to 25% show
[69:26] which is above placebo. So it's small.
[69:29] Uh and then with anxiety it's the same.
[69:30] There's not there's only low quality and
[69:33] small scale work. They do say though
[69:35] that implanted vagus nerve stimulators
[69:38] show the strongest evidence for epilepsy
[69:40] and depression. But the bottom line is
[69:42] um it works well for seizures as you
[69:44] said um and there's still a lot unproven
[69:46] as it relates to stress. Yeah. And
[69:48] focus.
[69:50] >> I wish they worked. I mean it would be
[69:52] an easy you know you know and one thing
[69:54] you learn from doing doing what I do
[69:56] with this podcast is you learn that in
[69:59] life there are really not many shortcuts
[70:02] and everything that appears to be a
[70:04] shortcut some device some contra
[70:06] contraption that's going to fix things
[70:08] actually either doesn't work is a scam
[70:11] or has some hidden trade-off
[70:14] >> right
[70:15] >> and so it goes back to this really
[70:17] important principle that I think
[70:18] everybody listening should embody which
[70:19] is there's no free lunch in life. If it
[70:23] appears to be the the fast way, it's
[70:24] probably fast way to something else. Uh,
[70:27] and the slow way is the fast way. The
[70:29] hard way is the fast way. This is kind
[70:30] of what I've learned. Like I can try all
[70:32] these things to try and trick to try and
[70:34] not, you know, to try and be able to eat
[70:36] sugar but be healthy.
[70:38] >> And there's always some
[70:40] trade-off. Like even a Zmpeek.
[70:42] >> Exactly.
[70:42] >> Everyone's talking about Zmp.
[70:43] >> It's a band-aid, not a fix.
[70:46] >> What do you think of a Zenek?
[70:48] >> How much time you got? All right. Well,
[70:50] depends what you think.
[70:51] >> People ask me this all the time. Um, I
[70:53] wear three hats. Okay. So, I'll put my
[70:57] first hat on, my clinician hat. I'm glad
[71:00] they're here. These GLP1 analoges, they
[71:03] do work. I'm not saying they don't. They
[71:05] do. And God knows if you have a BMI of
[71:09] 40 to 45 and you have tried everything
[71:12] else and nothing else works and it's a
[71:14] matter of life and death, then I am glad
[71:16] they're here. All right. All right. Now,
[71:18] let me put my second hat on. My
[71:20] scientist hat. Okay. Why do they work?
[71:24] They work in two places. They work
[71:26] actually at that nucleus encumbent which
[71:29] I mentioned before, the reward center.
[71:31] It actually seems to reduce reward. It's
[71:33] one of the reasons why GLP1 analoges are
[71:36] not just being used for obesity, but for
[71:37] alcoholism, for drug addiction,
[71:41] for many things, because they're
[71:43] basically putting that reward system to
[71:45] rest, which is a good thing.
[71:48] Now we had a drug that did that back in
[71:52] 2006. Put that reward system to rest. It
[71:55] was called Ramanabant
[71:57] trade name Amplia. And what it was was
[72:01] an anti-
[72:04] endocinabonoid.
[72:05] It was an endockinabonoid receptor
[72:07] antagonist. It was the anti-marijuana
[72:10] drug. It was the anti-munchies
[72:12] drug. And so it caused weight loss. and
[72:15] it got released in the European Union.
[72:18] The EFSA approved it in 2006 and within
[72:22] two months of its hitting the market,
[72:24] there were 21 suicides.
[72:28] Okay? And the reason is because if you
[72:30] suppress reward, ain't no reason to get
[72:32] out of bed in the morning.
[72:35] Okay? Now, the good news with these GLP1
[72:39] analoges is we've been looking for the
[72:41] suicide signal and haven't seen it. But
[72:44] we also looking for the depression
[72:46] signal and we see that a lot. So it does
[72:50] seem to be having the same effect. Maybe
[72:52] not as severe as Romanoband but
[72:54] nonetheless that's a downside for sure.
[72:57] Okay. Now the second place it works GI
[73:00] tract. It delays gastric emptying. It
[73:04] slows food going through the elementary
[73:07] canal especially the stomach. Okay?
[73:10] That's why it works because you can't
[73:12] eat more if your stomach's still full
[73:14] because it didn't move it along. Okay,
[73:18] that's good. Sort of. Except it gives
[73:21] you all the side effects. The nausea,
[73:23] the vomiting, the pancreatitis, the
[73:25] gastroparasis.
[73:27] Stomach turns to stone. 3.4% of all
[73:30] people who take GLP-1 analoges get
[73:33] gastroparasis.
[73:34] And guess what? When you stop the med,
[73:37] the gastroparasis doesn't go away.
[73:40] And there is a lawsuit against Novo
[73:42] Nordisk right now over gastroparasis
[73:44] from GLP1 analoges. Not so good. In
[73:49] addition,
[73:51] you lose weight. Okay. What kind of
[73:53] weight? Turns out half muscle, half fat.
[73:56] Now, losing fat's good. Losing muscle is
[73:59] not. Losing muscle is actually a risk
[74:02] factor for early demise. Sarcopenia is a
[74:06] risk factor for early demise. Now, what
[74:08] else causes loss of equal amounts of
[74:10] muscle and fat? Starvation. And that's
[74:13] how the damn medicines work. They're
[74:15] causing you to starve. Well, that's not
[74:18] the best way to do this, people.
[74:21] Also,
[74:23] only one-third of people who take GOP1
[74:25] analoges actually respond. Twothirds
[74:28] don't. They don't tell you about those.
[74:29] They're only telling you about the
[74:30] responders. And as soon as you stop
[74:33] taking it, all the weight comes rushing
[74:34] back plus some because you've only
[74:37] bandated the problem. You haven't fixed
[74:39] the problem. Also, not such a great
[74:42] thing. And then finally, let me switch
[74:44] to my third hat, my public health
[74:47] advocate hat. Now, I did say these drugs
[74:50] work. 16% mean weight loss. True. Okay.
[74:56] If everyone in America
[74:58] who qualified for a GLP-1 analog got it,
[75:02] that would be $2.1 trillion to the
[75:05] health care system, which is currently
[75:07] 4.1 trillion. So that would be a 50% sir
[75:10] charge over what we're currently paying.
[75:12] And Medicare is going to go broke by the
[75:13] year 2029 anyway without it. So you're
[75:17] going to put another 50% on top of that?
[75:20] How the hell are you going to pay for
[75:21] that for a 16% weight loss? Conversely,
[75:25] if we just got added sugar out of the
[75:29] diet, out of the American diet to the
[75:33] level of USDA guidelines of 12 teaspoons
[75:36] of added sugar per day, no more.
[75:39] We could get a 29% weight loss and save
[75:43] $3.0 trillion. That's a $5.1 trillion
[75:47] swing for double the weight loss and no
[75:50] side effects. Which one do you think is
[75:53] better?
[75:55] >> Yeah,
[75:56] >> that's how I feel about it. There was um
[75:58] there was a recent animal research study
[76:00] that suggested that things like a Zmpeek
[76:02] semiglutides reduced cocaine self
[76:06] administration in rats by roughly 30%
[76:09] during treatment and cut their drug
[76:11] seeking behavior by 62% after a period
[76:14] of abstinence
[76:15] >> which speaks to some of the things you
[76:17] were saying there about JLP1 asex role
[76:19] in the reward pathways in the brain.
[76:21] >> Y
[76:22] >> so
[76:23] >> it's interesting
[76:24] >> it's interesting but what is that
[76:25] saying? It's saying that if you in these
[76:27] rats, if they were given these GLP1
[76:29] antagonist, these isex, these
[76:31] semiglutides,
[76:32] >> they were less likely to be addicted
[76:37] to things.
[76:38] >> Yeah. I mean,
[76:40] >> I wouldn't say less likely to be
[76:41] addicted. They're already addicted.
[76:43] They're they're basically choosing not
[76:45] to continue to consume.
[76:48] >> And again,
[76:48] >> we don't know if they're addicted.
[76:49] They're rats. But their behaviors
[76:52] suggest that they're reducing the
[76:54] consumption of the addictive substance.
[76:57] >> And what what is this suggesting? This
[76:58] means that
[77:00] >> the JLP1 is doing what?
[77:01] >> Well, number one, maybe the reason that
[77:04] they're not consuming more is because
[77:07] their stomachs aren't moving.
[77:10] If your stomach's not moving, you don't
[77:12] want to take any more, do you?
[77:13] >> Maybe. Yeah.
[77:14] >> Maybe it's that we don't know. That's
[77:16] one possibility. Uh there are no there's
[77:18] no question that the nucleus encumbent
[77:20] has GLP-1 receptors. The vententral
[77:22] tegmental area has GLP-1 receptors. And
[77:25] I actually gave a talk at the um
[77:27] California Society of Addiction Medicine
[77:29] on OMPIC. So we know what, you know, the
[77:32] the data show. We're still, you know,
[77:36] researching this and trying to
[77:37] investigate, figure out what it is. You
[77:39] know, it that also wouldn't explain the
[77:41] alcohol story because alcohol is not um
[77:44] food, you know. It's it's liquid. So
[77:46] it's, you know, it's a little different
[77:47] and it definitely reduces alcoholism uh
[77:50] uh alcohol consumption. So there does
[77:53] seem to be an effect. Understanding what
[77:55] dopamine does from what you said
[77:56] earlier, it would appear that then these
[77:58] like GLP1s, the Zmpex are dampening
[78:02] dopamine's release in some way because
[78:04] the rats when you talked about
[78:05] motivation um and dopamine, the rats are
[78:08] less motivated to go and get more
[78:10] cocaine.
[78:10] >> Correct.
[78:12] >> And and that very well may be a good
[78:14] thing. And for certain people, I think
[78:16] we can absolutely use that uh phenomenon
[78:20] to assist them.
[78:21] >> Is that
[78:22] >> perhaps that will be a good way to help
[78:23] with drug interdiction?
[78:25] >> Could that also mean that I become less
[78:26] motivated period?
[78:27] >> Yes.
[78:28] >> Ah, that's not good.
[78:29] >> Yes, that's what I'm worried about.
[78:32] >> Going back to Jenny and Dave, Jenny and
[78:34] Dave both have a little bit of extra
[78:35] weight on them. We've talked about
[78:37] really interestingly the whole idea that
[78:39] serotonin, connection, love plays in a
[78:41] tremendous role. um and stress.
[78:45] And so Jenny and Dave now, they're going
[78:46] to be thinking about their relationships
[78:48] and friendships and going to that run
[78:50] club as a way to help them downstream
[78:54] with addictions and other things they're
[78:56] struggling with. Is there anything else
[78:57] that Jenny and Dave, who represent the
[78:59] typical American, need to know to maybe
[79:02] shed some of that body fat?
[79:05] >> Number one,
[79:07] ultrarocessed food is obesogenic.
[79:12] Now,
[79:14] if Jenny and Dave are under stress, if
[79:17] Jenny and Dave are under financial
[79:19] stress, if Jenny and Dave are under time
[79:22] stress,
[79:24] it's going to be really hard for them to
[79:26] turn away from ultrarocessed food.
[79:30] So, don't expect their weight to get any
[79:33] better
[79:34] >> until they fix their diet. The one thing
[79:36] I am very sure of is that if you keep
[79:39] eating the same
[79:41] don't expect anything good to happen.
[79:43] >> But it's hard.
[79:44] >> It's very hard. Some practical types of
[79:47] things. The first thing is that when
[79:49] they go to the store,
[79:50] >> Yeah.
[79:51] >> don't go hungry.
[79:52] >> Okay. Love that.
[79:53] >> That's the first one.
[79:54] >> I make that mistake a lot.
[79:55] >> All right. The second thing,
[79:56] >> why? Let's give some context there.
[79:58] >> Oh, because if they're hungry, all bets
[79:59] are off. They're done.
[80:01] >> Because they're more likely to reach for
[80:02] the bad stuff.
[80:03] >> For bad stuff. because the bad stuff's
[80:05] calling to them. And by the way, the bad
[80:08] stuff's on the end caps of each of the
[80:10] aisles of the grocery store.
[80:12] >> And in the middle,
[80:13] >> in the middle, well, any if you've gone
[80:16] into the aisles, you've gone off the
[80:18] rails because that's where the
[80:20] ultrarocessed food is.
[80:21] >> So, shop around the outside, which
[80:22] >> have to shop around the outside, which
[80:24] is where the real food is,
[80:25] >> the fridges and
[80:27] >> the fridges and the produce and the
[80:29] meats and the dairy. Okay? Mhm.
[80:33] >> Not to say that there isn't, you know,
[80:35] ultrarocessed food and sugar hiding in
[80:37] those places too, but if you've gone
[80:40] into the, you know, uh, standard, you
[80:43] know, aisles, um, you know, that's where
[80:45] all the ultrarocessed food is hiding.
[80:47] And, you know, 73% of the items in the
[80:50] American grocery store are poison.
[80:55] So, if you go into the grocery store,
[80:57] you already have a problem.
[80:59] >> So, the first one is don't go hungry.
[81:00] The second one is to
[81:04] >> stay on the outside of the
[81:06] >> supermarket.
[81:07] >> Yeah. Anything else for Jenny and Dave?
[81:09] >> And most importantly, uh, you know, I
[81:13] don't want them to have to read food
[81:15] labels because that's kind of, you know,
[81:19] out of bounds. Okay. But they should
[81:22] basically um, if a food has a label,
[81:25] it's a warning label.
[81:28] That's how they should look at it. Okay.
[81:31] And if a and if any if any food has a
[81:35] sugar in the first three items, the
[81:37] first three ingredients, it's dessert.
[81:41] That's how they should look at it.
[81:44] So, you know, Chinese chicken salad is
[81:48] dessert.
[81:49] >> I, you know, the other day I looked at
[81:50] my friend was drinking a can of um
[81:53] Coca-Cola.
[81:55] >> Mhm.
[81:55] >> And I picked it up and I I thought, you
[81:57] know, I've not seen one of these in a
[81:58] while. And I looked at the the back of
[82:00] it and it said the sugar quantity in it
[82:03] was something like 40% in that region.
[82:06] >> So it was 39 grams in a in a can. Yeah.
[82:09] No, it's right.
[82:09] >> I was like, so 40% of it
[82:12] >> is sugar
[82:13] >> is just sugar.
[82:14] >> Correct.
[82:15] >> And people are just
[82:17] >> There you go.
[82:18] >> No wonder.
[82:19] >> That's why we have a fatty liver disease
[82:21] pandemic.
[82:23] >> And sugar's sugar's fundamentally linked
[82:25] to things like cancer as well, right?
[82:27] >> Yes. Absolutely.
[82:29] And we know why now we know how you know
[82:31] through what mechanisms.
[82:33] >> What are what are the mechanisms
[82:34] >> for cancer?
[82:35] >> Yeah.
[82:36] >> Okay. So first of all ins anything that
[82:38] makes insulin go up in increases your
[82:40] risk for cancer because insulin is a
[82:41] growth factor. Okay. Secondly because
[82:43] insulin causes mitochondrial
[82:45] dysfunction. Okay. It increases these
[82:49] other phenomena like for instance the
[82:51] pentos phosphate shunt and the um uh
[82:54] randle cycle and the denoval lipogenesis
[82:57] which is what cancer cells need to be
[82:59] able to multiply and divide. Okay, so
[83:02] it's basically feeding the cancer.
[83:05] Number three, certain cancers,
[83:07] particularly pancreatic cancer, have an
[83:09] enzyme in them called transits. And what
[83:12] that can do is that can take fructose
[83:14] and turn it into glucose in the cancer
[83:17] cell only. So that when you're actually
[83:19] consuming sugar, you are feeding the
[83:21] cancer specifically. Yet what what do we
[83:24] give cancer patients? Ensure, which is
[83:26] like straight fructose. So you are
[83:28] actually feeding the cancer. So that
[83:31] that that's like ridiculous. Okay. In
[83:34] addition, because fructose interferes
[83:37] with mitochondrial function, okay, that
[83:40] sends a feedback mechanism to the rest
[83:43] of the cell to divide
[83:46] because dividing cells are in growth
[83:49] phase. They don't have mitochondria.
[83:51] That's why cancer cells don't have
[83:52] mitochondria. That's why fetal cells
[83:54] don't have mitochondria. Anorobes don't
[83:56] have mitochondria. They grow the
[83:58] fastest, you know, provided that the
[84:01] conditions are right. So bottom line,
[84:04] anything that interferes with
[84:05] mitochondrial function puts you at risk
[84:07] for cancer.
[84:09] >> And are we seeing cancer is growing
[84:11] there? The incidence of people getting
[84:13] cancer is that's growing.
[84:14] >> Oh, absolutely. And people getting
[84:16] cancer earlier and earlier especially
[84:18] colctal cancer. My god, you know the
[84:21] mean age of colorctal cancer used to be
[84:24] 50 to 55.
[84:26] It is now we are seeing patients with
[84:29] you know colurectal cancer in their 30s
[84:31] and early 40s.
[84:33] This is why
[84:34] >> because of because of
[84:35] >> because of sugar. That's a huge problem.
[84:38] >> It is a huge problem.
[84:39] >> So that's what I would suggest Dave and
[84:41] Jenny do to start. Okay. But ultimately
[84:44] they have to get their sugar and
[84:47] ultrarocessed food consumption under
[84:48] control. And the question is can they do
[84:51] it alone?
[84:52] Chances are to be honest with you they
[84:55] probably can't. And the reason is
[84:57] because they're sugar addicted and
[84:59] because the food industry's basically
[85:01] made it impossible for them to avoid.
[85:04] That's what we have to fix. We have to
[85:07] allow them the capability of being able
[85:09] to access real food. This is why I'm so
[85:13] upset with what's going on with this uh
[85:15] argument here in the United States over
[85:17] SNAP. Are you familiar with SNAP?
[85:18] >> No.
[85:19] >> SNAP is the Supplementary Nutrition
[85:21] Assistance Program, SNAP,
[85:24] also known as food stamps.
[85:26] Okay,
[85:28] I actually testified in front of
[85:31] Congress, in front of the House
[85:32] Appropriations Committee last year to
[85:36] fix SNAP
[85:38] now to get soda off SNAP
[85:43] because soda is like the worst thing and
[85:45] it's also the thing that most people use
[85:48] their SNAP dollars, you know, their SNAP
[85:51] vouchers to uh to purchase and it's
[85:55] killing
[85:56] And so I don't think soda should be on
[85:58] SNAP. And so what I did was I testified
[86:01] basically explaining the science, you
[86:03] know, in Congress. And I said that what
[86:05] we need to do is take the money that by
[86:09] banning soda sales on SNAP. If people
[86:11] want to spend their own money on soda,
[86:13] that's their business. But we shouldn't
[86:16] be, you know, using a federal government
[86:18] subsidy program to subsidize their
[86:21] death. We should take the money that's
[86:24] saved from the soda sales and utilize it
[86:27] to improve the nutrition of those same
[86:30] people, you know, real vegetables,
[86:34] dietary supplements, uh, fiber, water,
[86:39] okay, things that will be healthy for
[86:41] them. In other words, divert the monies.
[86:45] They didn't hear that. The Republicans
[86:47] are trying to basically gut snap.
[86:50] They're trying to get rid of it as an
[86:52] entity entirely. And if they don't can't
[86:55] gut it, they will basically make it so
[86:58] that they take the soda away, which is
[87:01] good except it's not going to improve
[87:03] their the rest of their nutrition
[87:06] because they're basically just going to
[87:08] take that money and repocket it. So, how
[87:11] you, you know, set these uh legislation
[87:15] uh uh uh agenda items up is super
[87:18] important. And right now this
[87:20] government's not doing it.
[87:22] >> Just give me 15 seconds to explain how
[87:24] you can build a viable business online.
[87:26] The people I see winning in life don't
[87:28] have a perfect plan. They just take the
[87:29] first step and then the next and then
[87:31] they keep going. They stay obsessed and
[87:33] they stay consistent. And Standtore, a
[87:35] platform I co-own and one of our
[87:37] sponsors is the best first step to help
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[88:12] the the messages and emails that you get
[88:14] from people that have heard you on
[88:15] podcasts or have read your books or seen
[88:17] your work in other places. What is the
[88:19] the typical question that those people
[88:22] asked? If you had to summarize the
[88:23] question into one question, what is it
[88:26] that people ask you the most?
[88:30] >> Uh, is juice healthy?
[88:33] >> Really
[88:33] >> serious.
[88:35] That's probably the most common
[88:37] question. You say sugar is bad, but
[88:39] isn't juice healthy?
[88:40] >> Is juice healthy?
[88:41] >> Juice is not healthy. Fruit is healthy.
[88:44] So what's the difference between fruit
[88:45] and juice? The fiber.
[88:48] Okay, fruit has fiber. The fiber reduces
[88:52] the rate of absorption from the gut into
[88:54] the bloodstream.
[88:56] And in doing so, you reduce the insulin
[88:59] response, you reduce the glucose
[89:00] response, you basically protect the
[89:03] liver. And because you've prevented its
[89:07] early absorption, it goes further down
[89:09] the intestine where the microbiome can
[89:11] chew it up for its own purposes, thus
[89:13] feeding the gut and generating short-
[89:16] chain fatty acids which are therefore uh
[89:18] metabolically beneficial,
[89:19] anti-inflammatory, anti- Alzheimer's.
[89:22] Okay? And the fiber acts like little
[89:24] scrubbies on the inside of the colon to
[89:26] get rid of colon cancer cells. So you
[89:28] get all sorts of benefits from the fiber
[89:31] in the fruit, but as soon as you juice
[89:34] it, you've thrown the fiber in the
[89:35] garbage. And so all you now have is
[89:38] sugar water. So eat the fruit, don't
[89:41] drink the juice. Problem is that's you
[89:44] know what that's not what the food
[89:46] industry is selling.
[89:47] >> What if I put the fruit in a blender and
[89:50] then instead of throwing out the gunk, I
[89:52] keep all the little bits in there. So
[89:54] what happens is that the blades in the
[89:57] Brevel or the Vitamix or the Neutra
[89:59] Bullet or you know whatever you use to
[90:01] make your smoothie, those blades are
[90:03] shearing that fiber into smitherreens
[90:07] into such short pieces that it can't
[90:11] actually act as a lattice work to
[90:14] sequester and prevent that absorption.
[90:16] So the rate of absorption in the
[90:19] intestine is just as fast and so the
[90:21] fructose and the glucose will still get
[90:23] to the liver just as uh uh fast as it
[90:26] did before when it was juice. So that's
[90:28] not the answer. So uh making a smoothie
[90:32] out of it is not the answer. I was
[90:34] looking at the top comments from our
[90:35] last conversation and they're all
[90:37] extremely
[90:39] I'd say similar but they're they're all
[90:41] incredibly inspiring. Someone here has
[90:43] written the top comment which um I shall
[90:45] pre I shall record the screen so Jack
[90:47] can throw it on the screen. Says,
[90:48] "Stephen, I discovered Robert 3 years
[90:50] ago after my doctor told me I was
[90:52] pre-diabetic. 3 years on, my blood
[90:54] levels are completely normal and
[90:55] everyone tells me how good I look
[90:57] recently. This man should be on every TV
[90:59] in the world, but the food industry is
[91:01] trying to shut him up. Follow the work
[91:03] and you will change your life like he
[91:06] changed mine." Stuart J, 59 years old,
[91:10] male in the UK. That's very heartening.
[91:12] I'm glad to hear that. Good for you,
[91:14] Stuart.
[91:15] >> My friend was diagnosed with stage four
[91:17] prostate cancer and given one year to
[91:19] live. He found do Dr. Lustig and
[91:22] rigorously followed his advice. Keto
[91:25] diet, intermittent fasting, regular
[91:26] walking. That was two years ago. He's
[91:28] now in remission. The cancer is gone.
[91:32] I was diagnosed with pre-diabetes,
[91:34] fibromyalgia.
[91:36] >> Mhm.
[91:36] >> And decided to cut out all the sugar,
[91:38] including fruit. Not only did I lose 60
[91:40] pounds in under a year, but my pain went
[91:43] from 10 to 1 to two.
[91:44] >> Wow.
[91:45] >> I had more energy, my A1C dropped to
[91:48] normal levels, and I went from being
[91:51] fully disabled to going back to work
[91:53] full-time. Cutting out all the sugar is
[91:55] hard. I won't lie. It's also a constant
[91:57] constant battle, but it is so worth it.
[92:01] Wow.
[92:03] And lastly, I listened to this podcast
[92:06] last year. I made a decision on December
[92:08] the 28th, 2023 to stay away from all
[92:11] candy, brownies, maple, walnut, scones,
[92:13] and all desserts. You get the idea. It
[92:15] is now approaching December 28th, 2024.
[92:19] And besides re-watching this video, I
[92:21] have made another commitment to do the
[92:23] same thing I did last year. It's a shame
[92:25] that 73% of what's in the aisles in the
[92:28] grocery store have hidden sugar in it.
[92:30] And so I haven't gotten radical about
[92:33] it, but the changes I've made have made
[92:36] me feel terrific.
[92:39] Dr. Robert is the cat's meow and he has
[92:43] a giant part of in me getting me back
[92:46] purring. I'm 68 and play 5 days a week,
[92:51] 2 to four hours a day pickle ball.
[92:54] >> Wow.
[92:54] >> I love the choices I've made. I love
[92:56] you, doctor.
[92:58] >> A You know what? I love you, too.
[93:02] And I'm 68.
[93:07] Maybe May maybe when I go to the UK,
[93:11] we'll have a date.
[93:12] >> Well, that's Leslie. She's a She's quite
[93:14] a pretty
[93:14] >> Oh, very nice.
[93:17] >> How does that make you feel?
[93:19] >> Um,
[93:21] very heartened.
[93:22] >> I can see the the emotion in your face.
[93:24] >> Yeah. No, very heartened. But, but you
[93:26] know, the problem is not fixed.
[93:29] the problem's fixed for each of these
[93:31] people, but the problem is not fixed.
[93:33] And because the problem's not fixed, um
[93:36] I still have a job to do. So, it it
[93:39] gives me more um uh strength to do it.
[93:43] It gives me more purpose and it gives me
[93:45] more reason to do it, but you know, the
[93:47] problem is not fixed.
[93:49] >> Do you think one of the most impactful
[93:52] things that we could all do for our
[93:54] health is just to reduce our sugar
[93:55] consumption? That'd be that's that's job
[93:58] one. Okay. Uh there are many things, but
[94:01] without question, that's the easiest
[94:03] one. And to be honest with you, the food
[94:06] industry should be helping us do that.
[94:08] The only reason the sugars in the food
[94:10] is because they wanted it there. They
[94:12] put it there on purpose because they
[94:14] knew when they add it, you buy more.
[94:16] >> And exercise, how does that impact my
[94:20] decision to reach for sugar or not reach
[94:22] for sugar?
[94:23] >> Well, it doesn't really impact your
[94:25] desire. does desire to reach for sugar.
[94:28] It has its own metabolic benefits. I'm
[94:31] totally for exercise. Don't get me
[94:33] wrong. I am completely for exercise.
[94:36] Exercise does many good things, but
[94:38] burning calories is not one of them.
[94:41] Okay? People think, "Oh, uh, you know,
[94:44] exercise to work off the donut that I
[94:46] ate." Wrong.
[94:49] Forget it. That's not what it's about.
[94:51] What does exercise do? Exercise
[94:53] increases mitochondria. And that's good
[94:56] because you need increased mitochondrial
[94:58] reserves in order to make all that ATP.
[95:01] Exercise increases brain trophic factors
[95:04] which are necessary for cognition. And
[95:06] it's been shown now that exercise is one
[95:08] of the primary u methods for mitigating
[95:12] the risk for dementia. Okay. It
[95:14] increases brain derived neurotrophic
[95:16] factor. It increases leptin. All of
[95:18] these are necessary to promote
[95:20] synaptogenesis and even increase
[95:23] neurogenesis, more neurons, you know, so
[95:26] that they don't die. So, I'm all for
[95:29] exercise. Exercise also increases muscle
[95:32] mass and muscle mass, you know, uh is a
[95:36] mitigating factor for early demise. Like
[95:39] I said, sarcopenia is a risk factor for
[95:41] early demise. So, exercise is the way to
[95:44] undo that. Having said that, none of
[95:47] that had anything to do with weight
[95:48] loss. Okay? So, if you think exercise is
[95:52] going to make you lose weight, you are
[95:56] deluded. You are under a delusion. You
[96:00] have adopted the calorie hypothesis. I
[96:03] am here to dispel. I am here to destroy
[96:07] the calorie hypothesis. A calorie is not
[96:10] a calorie.
[96:12] So many of the people that are listening
[96:14] to this conversation right now, if
[96:16] they're in the United States or if
[96:17] they're in other parts of the world that
[96:18] have similar health stats, are diabetic
[96:22] or pre-diabetic. One in 10 people
[96:24] worldwide have diabetes. And in the
[96:27] United States, one in three to four of
[96:29] adults that are listening right now are
[96:31] pre-diabetic. Even if you don't have a
[96:35] huge amount of fat on your body, you
[96:36] >> It's actually 40%. Four out of 10,
[96:38] >> which is crazy. Yeah,
[96:41] >> that's right.
[96:42] >> It means that almost half of the people
[96:44] listening right now, whether you know it
[96:45] or not, could well be pre-diabetic if
[96:48] you fit into the statistics that we we
[96:50] have here.
[96:53] >> I mean,
[96:56] terrifying.
[96:57] >> Oh, yeah. So for those people that are
[97:00] pre-diabetic that have just found out
[97:01] because there was I asked this question
[97:02] because there is a guy here that says
[97:05] his doctor's just um told him he's
[97:07] pre-diabetic and he's listening
[97:08] listening to the show probably again.
[97:10] >> So I wanted to offer him something. His
[97:12] doctors just told him that he's
[97:13] pre-diabetic. What should he be doing?
[97:16] >> Right. First thing get rid of all
[97:19] ultrarocessed food from your diet.
[97:21] >> Okay.
[97:22] >> And in the process you will have gotten
[97:23] rid of all the sugar from your diet.
[97:25] That's the first thing. see how that
[97:28] works.
[97:29] Okay? Spend two weeks doing just that.
[97:33] If that works, fantastic. If that
[97:37] doesn't work, add add some exercise.
[97:41] Walk
[97:43] your dog.
[97:45] >> Okay. So, on the first point, should he
[97:46] be using a glucose monitor to help him?
[97:49] Because people can get on Amazon or
[97:50] these other websites very, you know, $
[97:52] 20, $30, you can get a glucose monitor
[97:54] for your arm.
[97:55] >> Yeah. So I am for glucose monitors and
[97:58] the reason is because they are a sub
[98:00] substitute a proxy for insulin. When the
[98:03] glucose goes up that means the insulin
[98:05] goes up and it's the insulin that really
[98:07] makes the difference. So we have
[98:10] documentation of the fact that by
[98:13] monitoring your own glucose
[98:16] concentration you can see improvements
[98:19] in metabolic health down the line. You
[98:22] can food log. You can use the glucose
[98:25] monitoring. You don't need to do glucose
[98:27] monitoring. You can just do it with the
[98:28] food logging and it will still work.
[98:31] Bottom line, there are a whole bunch of
[98:33] scientists who are against using glucose
[98:36] monitors for non-diabetics and they
[98:39] write about this routinely. They seem to
[98:41] write about it always in the New York
[98:43] Times.
[98:44] I am completely 180 degrees opposite on
[98:48] that. I think it is a very good idea.
[98:50] The reason that they say it is a bad
[98:52] idea is because if you're using the same
[98:56] uh outcome variables as for diabetes,
[98:58] time in range, time above range, time
[99:01] below range, well, these are
[99:02] non-diabetics. So, of course, all of
[99:05] those numbers are going to be in the
[99:06] center. They're going to be in the time
[99:08] in range. So, it looks like there's no
[99:10] benefit to that. Okay, that's not the
[99:13] point. The point is the downstream
[99:16] outcomes which come 3 months later.
[99:19] They're not looking at that. We have
[99:20] those data. We are looking at that and
[99:23] the data are very good. Do
[99:25] >> you know what Joe I think is really
[99:26] really useful with those CGMs, those
[99:28] continuous glucose monitors that you can
[99:29] buy online super cheaply, is they just
[99:32] educate you on the impact that different
[99:36] foods you might have thought were
[99:37] healthy, like the juices we talked
[99:38] about,
[99:39] >> like rice.
[99:40] >> Yeah, like r Oh my god. White rice.
[99:41] That's actually one of the big things I
[99:42] learned. You know, there's two things
[99:43] that shocked me. Three things that have
[99:45] shocked me over the last couple of years
[99:46] that I thought were healthy. Mh. So, I
[99:48] grew up thinking that orange juices were
[99:50] healthy. I I remember being a young kid
[99:52] and getting the Sunny Delight out of the
[99:53] the fridge and like gugging it because
[99:56] I'd seen on the advert it said vitamin C
[99:59] or something.
[99:59] >> Yep.
[100:00] >> And I thought, "Oh, vitamin C. Good.
[100:01] Glug it." Um, I've come to learn
[100:04] >> that was that that was their subtrifuge
[100:07] and you were a victim.
[100:08] >> I was a victim and I would like
[100:10] compensation.
[100:12] Sunny D. I think the entire uh you know
[100:15] UK population US population deserves
[100:18] compensation.
[100:19] >> There's a young lady in the comment
[100:21] section um who watched our conversation
[100:22] last time. She said a quote from this
[100:25] doctor that I loved and I've never
[100:27] forgotten is any food that is linked to
[100:30] a television commercial should not be
[100:32] consumed. Brilliantly said and a great
[100:35] boundary to put in place.
[100:37] >> Yep, that's right.
[100:38] >> Any food that is linked to a television
[100:40] commercial should not be consumed. It's
[100:41] so true. They don't put cucumbers in
[100:43] television commercials.
[100:44] >> Nope.
[100:45] >> Not enough um uh uh marketing uh uh uh
[100:50] money. Not enough uh u margin.
[100:53] >> So Sunny D. So orange juices generally I
[100:55] don't drink any juices anymore. I
[100:57] haven't for years now. The other one was
[100:58] white rice. I thought that was healthy
[101:00] growing up. Thought it was really really
[101:01] healthy. And then I did a continuous
[101:03] glucose monitor with a company that I'm
[101:04] an investor in called Vizoi. Yes. and
[101:07] and it gave me this it was like it was
[101:09] horrific the um impact on my like gut
[101:12] microbiome and my my glucose levels. And
[101:14] the third one was tomato ketchup.
[101:17] >> I didn't know there was so much bloody
[101:18] sugar.
[101:19] >> Oh yeah. Yeah.
[101:20] >> In in most ketchups.
[101:21] >> In fact, Hines ketchup is half high
[101:25] fructose corn syrup.
[101:26] >> Madness. And that's the I think that's
[101:28] the value of getting a continuous
[101:29] glucose monitor, even if you just run it
[101:31] for 14 days, is you'll learn your
[101:34] relationship with these things. You
[101:35] frequently eat, and most of us are
[101:37] frequent eaters. We eat the same kind of
[101:38] things. Um,
[101:40] >> and you can make some trades. What is
[101:42] the most important thing we haven't
[101:43] talked about that we should have talked
[101:44] about, Robert?
[101:45] >> I know we haven't talked about
[101:48] psychedelics.
[101:51] >> What would you like to talk about with
[101:52] psychedelics?
[101:54] >> Psychedelics are serotonin.
[101:57] a big dose, a big glug of serotonin all
[102:01] at once. What serotonin does is it
[102:05] provides you with this sense of
[102:08] complacency, of udeimmonia, of
[102:11] contentment.
[102:12] Serotonin is necessary to rewire
[102:16] areas of the brain. You can actually see
[102:18] it on um on MRI. It's actually leading
[102:21] to synaptic rewiring. Think of it this
[102:24] way. So, can I just confirm that just on
[102:26] one point? You're not you're not saying
[102:27] that psychedelics create serotonin.
[102:29] You're saying that they are the same.
[102:31] >> They're serotonin mimicker.
[102:33] >> Okay. Yeah.
[102:34] >> They mimic serotonin.
[102:35] >> Yeah.
[102:36] >> Think of it this way. You live
[102:39] uh on a mountain, okay, with snow and
[102:44] you have to every week go down to the
[102:47] general store at the base of the
[102:49] mountain. and you ski down there. And
[102:51] you ski down there and you ski down
[102:53] there and the snow falls and you ski
[102:56] down there and soon what you've done is
[102:59] you've created ridges in the snow for
[103:03] you to get down the hill and they freeze
[103:08] and soon the only way to get down the
[103:11] hill
[103:13] is through the ridges that you've
[103:14] created. You are now basically in a rut.
[103:18] You have trapped into that path. There's
[103:22] no other way out your house other than
[103:25] those ridges that have frozen in place.
[103:30] That's what's happening in your brain.
[103:32] You can't unthink your way out of it
[103:36] because that's the only way you know.
[103:42] Psychedelics are like a huge enormous
[103:45] blizzard filling in the ruts, filling in
[103:49] the ridges. So, you end up with a
[103:51] pristine, you know, uh, snowbank for you
[103:54] to be able to basically ski any which
[103:57] way you want. It's your way out of your
[104:01] rut.
[104:03] And what we have in America and UK too
[104:07] is a whole lot of people with a set of
[104:09] belief systems that have put them into
[104:11] ruts that they can't think their way out
[104:13] of. Now, can this be done without
[104:17] psychedelics? Absolutely. But it's hard.
[104:20] Psychedelics are a way to,
[104:24] shall we say, hack that belief system
[104:28] concept and allow you to rethink your
[104:31] own life and the life of the um people
[104:35] around you and how you interact with
[104:37] them. And um we need more research in
[104:42] this to solve mental illness and also uh
[104:47] improve uh the u well-being of um you
[104:52] know sizable proportion of the
[104:53] population.
[104:54] >> I'm I'm a big fan of uh the research
[104:56] taking place with in the psychedelic
[104:59] field. I actually spent a year of my
[105:01] life in what I believe is the biggest
[105:04] psychedelics company in the world as an
[105:06] investor and then as a director um in a
[105:09] capacity where I was helping to drive
[105:12] fundraising through through marketing
[105:15] and then the company is now a public
[105:16] business that's doing a lot of the
[105:17] clinical studies. So
[105:18] >> which one is it?
[105:19] >> It's a Thai life sciences.
[105:20] >> Uhhuh.
[105:21] >> I obviously Compass Pathways as Well,
[105:23] I'm an investor in that company and uh
[105:25] >> I'm a big fan of what MAPs are doing as
[105:27] it relates to using these these
[105:29] molecules for mental health disorders
[105:31] and treatment resistant depression,
[105:32] PTSD, anxiety, etc. And it's so shocking
[105:35] to me that that you know, it's taken so
[105:38] long to
[105:40] >> Yeah. Well, you know, they got a bad rap
[105:42] from Nixon, you know, back in the 1970s.
[105:45] And I understand why. By the way, no one
[105:47] should do psychedelics alone.
[105:49] >> Yeah.
[105:49] >> You do them with a guide. you do them
[105:52] with someone you completely trust
[105:55] where safety is paramount
[105:58] >> and um uh they can be really remarkable.
[106:01] >> And we talk about set and setting which
[106:03] is hopefully we'll they'll be done in
[106:05] clinical settings with a as you say with
[106:07] a practitioner.
[106:08] >> Yes. That's the only way they should be
[106:09] done.
[106:10] >> Dr. Robert, we have a closing tradition
[106:11] on this podcast where the last guest
[106:12] leaves a question for the next not
[106:14] knowing who they're leaving it for.
[106:15] >> I knew it was coming.
[106:16] >> Yes, you did. Yeah.
[106:17] >> Looking at your life and the lives of
[106:21] others, how would you describe the
[106:23] journey of life and how to approach it?
[106:30] When you come out of the box, when
[106:33] you're born,
[106:35] okay,
[106:37] you already have
[106:39] neurons and synapses and neural pathways
[106:44] that have developed. Even though you've
[106:47] had no experience,
[106:50] the experience will either solidify
[106:54] those or destroy them.
[106:59] Ultimately, those turn into belief
[107:00] systems.
[107:04] Almost every belief system that you
[107:07] thought you understood
[107:09] about how the world works
[107:13] is wrong.
[107:16] You have to be open
[107:18] to the fact that all the things you
[107:20] thought were true aren't.
[107:25] And if you are if you are that open with
[107:27] yourself, you will know yourself. And if
[107:29] you know yourself, you can be happy.
[107:33] But if you,
[107:35] you know, believe your belief systems
[107:38] and you never question them,
[107:42] you're never going to get there.
[107:45] Amen. Robert, thank you so much. You're
[107:48] I mean, you know, I say to some people
[107:50] sometimes at the end of these podcasts
[107:51] that they're doing good in the world,
[107:52] but you're quite frankly saving a lot of
[107:54] people's lives. I mean, the fact that
[107:55] all the top comments on the video seem
[107:57] to be dominated by the same narrative
[107:58] that you've saved someone's life, you've
[108:00] improved their life is I mean, is there
[108:02] any higher work one can do with their
[108:04] life than improve the quality and
[108:06] duration and health of someone else's
[108:09] life? And that's exactly what you're
[108:10] doing. It's what you've done through
[108:11] your public advocacy work. I know you
[108:13] recently spent some time with Prince
[108:15] Charles in the UK, which is incredibly
[108:17] exciting, the the King of England, um
[108:19] talking to him about health outcomes and
[108:22] all of the work that you've been doing.
[108:23] And it's what an honor it is to be
[108:24] invited by him to, you know, him asking
[108:28] for your opinions and your your
[108:30] perspective on on health, which I know
[108:32] is something that's quite close to the
[108:33] heart of of the king. And then through
[108:36] these books, these incredible books that
[108:37] I have in front of me here, which I'm
[108:38] going to link all of them below, this
[108:40] one's a this one's new, right? So, this
[108:42] was
[108:42] >> it's coming out September 16th.
[108:44] >> Okay. So, that will be out by the time
[108:46] the conversations, I believe.
[108:48] >> And these incredible books, I mean,
[108:49] there's so many of them that I can't
[108:50] pick a favorite child, but um they're
[108:53] all incredible depending on what where
[108:54] people are at in their lives and what
[108:55] they're trying to understand. Robert,
[108:57] thank you so much.
[108:59] >> It's been a my pleasure.
[109:01] >> Make sure you keep what I'm about to say
[109:03] to yourself. I'm inviting 10,000 of you
[109:06] to come even deeper into the diary of a
[109:08] CEO. Welcome to my inner circle. This is
[109:11] a brand new private community that I'm
[109:13] launching to the world. We have so many
[109:14] incredible things that happen that you
[109:16] are never shown. We have the briefs that
[109:19] are on my iPad when I'm recording the
[109:20] conversation. We have clips we've never
[109:22] released. We have behind the scenes
[109:24] conversations with the guests and also
[109:25] the episodes that we've never ever
[109:28] released and so much more. In the
[109:31] circle, you'll have direct access to me.
[109:33] You can tell us what you want this show
[109:34] to be, who you want us to interview, and
[109:36] the types of conversations you would
[109:37] love us to have. But remember, for now,
[109:40] we're only inviting the first 10,000
[109:42] people that join before it closes. So,
[109:44] if you want to join our private closed
[109:46] community, head to the link in the
[109:47] description below or go to
[109:48] daccircle.com.
[109:51] I will speak to you then.
[109:55] This has always blown my mind a little
[109:57] bit. 53% of you that listen to this show
[109:59] regularly haven't yet subscribe to the
[110:01] show. So, could I ask you for a favor
[110:03] before we start? If you like the show
[110:04] and you like what we do here and you
[110:06] want to support us, the free simple way
[110:07] that you can do just that is by hitting
[110:09] the subscribe button. And my commitment
[110:11] to you is if you do that, then I'll do
[110:13] everything in my power, me and my team,
[110:14] to make sure that this show is better
[110:16] for you every single week. We'll listen
[110:18] to your feedback. We'll find the guests
[110:19] that you want me to speak to and we'll
[110:21] continue to do what we do. Thank you so
[110:23] much.
[110:29] Heat. Heat. N.
[110:37] [Music]