## Background
This video was published on YouTube by the channel The Diary Of A CEO on January 15, 2026. According to the page description, Tony Robbins discusses the single question that defines the future, how trauma shapes identity, the psychological impact of AI, and how to master mind, emotions, and decisions to turn pressure into clarity.
## TL;DR
Tony Robbins shares foundational personal development frameworks alongside urgent warnings about the societal disruption coming from artificial intelligence. He explains how human behavior is driven by six core needs and details his 'State, Story, Strategy' system for overcoming psychological plateaus and personal trauma. Grounding his philosophy in pattern recognition, financial resilience, and total immersion, Robbins emphasizes that true fulfillment requires moving beyond ego-driven success toward love, contribution, and a purpose greater than oneself.
## Atmosphere & style
The interview carries an intense, commanding, and deeply earnest energy, blending high-stakes societal warnings with intimate personal reflection. Tony Robbins speaks with signature conviction and rapid-fire enthusiasm, complemented by Steven Bartlett's reflective and probing hosting style. The emotional arc moves seamlessly from dark, gritty discussions on trauma and labor displacement to inspiring calls for contribution, practical mastery, and existential legacy.
## Key takeaways
- [06:13](https://www.youtube.com/watch?v=I_w81rptxkc&t=373s) Every individual subconscious decision comes down to three things: what to focus on, what it means, and what to do—and the meaning assigned directly dictates the emotion experienced.
- [10:55](https://www.youtube.com/watch?v=I_w81rptxkc&t=655s) Long-term personal transformation and sustained work ethic require moving beyond push motivation (willpower) to pull motivation driven by a purpose greater than oneself.
- [13:58](https://www.youtube.com/watch?v=I_w81rptxkc&t=838s) Modern self-care can weaken individuals through hyper-inward focus, whereas serving a higher purpose breaks internal reductionism and restores energy.
- [15:45](https://www.youtube.com/watch?v=I_w81rptxkc&t=945s) The exponential acceleration of AI threatens rapid labor displacement across both white-collar and blue-collar industries, creating severe psychological identity loss if society fails to retool.
- [27:44](https://www.youtube.com/watch?v=I_w81rptxkc&t=1664s) Rapid learning and competitive advantage stem from mastering three core stages: pattern recognition, pattern utilization, and pattern creation.
- [41:00](https://www.youtube.com/watch?v=I_w81rptxkc&t=2460s) Economic compensation in the marketplace is dictated by unique value provided to others, not merely hard work or time spent.
- [46:02](https://www.youtube.com/watch?v=I_w81rptxkc&t=2762s) Breakthroughs in human performance and emotion follow a mandatory, precise sequence: State -> Story -> Strategy.
- [53:12](https://www.youtube.com/watch?v=I_w81rptxkc&t=3192s) Human behavior is driven by Six Human Needs (Certainty, Variety, Significance, Connection/Love, Growth, and Contribution), and satisfying three or more through one behavior creates instant psychological addiction.
- [01:01:28](https://www.youtube.com/watch?v=I_w81rptxkc&t=3688s) Hyper-individualism and digital illusions fulfill basic personality needs superficially while starving individuals of true spiritual growth and contribution.
- [01:05:26](https://www.youtube.com/watch?v=I_w81rptxkc&t=3926s) An extraordinary life requires mastering both the external, rules-based Science of Achievement and the deeply subjective, internal Art of Fulfillment.
- [01:08:50](https://www.youtube.com/watch?v=I_w81rptxkc&t=4130s) Prioritizing significance above love often stems from childhood wounds, whereas reordering priorities toward love and contribution dramatically reduces stress and restores connection.
- [01:15:42](https://www.youtube.com/watch?v=I_w81rptxkc&t=4542s) Permanent personal transformation occurs when deep emotional leverage makes change an absolute necessity rather than a passive desire.
- [01:25:31](https://www.youtube.com/watch?v=I_w81rptxkc&t=5131s) Successful wealth management requires downside protection, asymmetrical risk/reward, asset allocation, and non-correlated investments.
- [01:43:58](https://www.youtube.com/watch?v=I_w81rptxkc&t=6238s) High-impact organizations and massive personal achievements are propelled by an unquenchable hunger to be, do, give, and share more.
## Detailed walkthrough
### [00:00](https://www.youtube.com/watch?v=I_w81rptxkc&t=0s) A Stranger Changed My Life Forever
Tony Robbins reflects on his core driving force: an intense hatred of human suffering, born out of the pain he endured during his own upbringing. Growing up severely impoverished with four different fathers, Tony was raised primarily by a passionate, loving, yet deeply troubled mother. Struggling under immense stress, she turned to alcohol and prescription medications, which frequently led to violent outbursts. Tony became the primary target of her aggression, learning early on how to navigate and manage her volatile emotions—a trial that unintentionally served as his foundational training in human psychology. Despite the chaos, his mother believed in him and pushed him to become someone meaningful. Meanwhile, his adoptive father reinforced a cynical worldview, insisting that nobody cared about anyone else.
The trajectory of Tony's life fundamentally shifted on a Thanksgiving day during his youth. His family had no money and no food beyond crackers and peanut butter, and his parents were screaming at each other through a door after his father lost his job. A knock came at the door, revealing a tall stranger holding two heavy bags of groceries with an uncooked frozen turkey in a pan at his feet. When Tony brought his father to the door, his father reacted with hostility, insisting, "We don't take charity," and attempt to slam the door shut.
The delivery man stood his ground, wedging his foot in the doorway. He urged Tony's father not to let his family suffer out of pride, emphasizing that he was merely a delivery driver bringing a gift from someone who knew they were having a hard time. Consumed by anger and embarrassment, Tony’s father grabbed the food, slammed the door, and never uttered a word of thanks. While his father interpreted the gesture as a humiliating reminder that he was worthless and unable to feed his family, seventeen-year-old Tony derived a completely different meaning: strangers actually cared. That single moment shattered his father's cynical narrative and sparked a lifelong commitment to ending suffering wherever he could.
- At age 17, Tony took his modest earnings to a grocery store, convinced the manager to give him a 10% discount, and bought two full shopping carts of food for struggling families.
- Working with a local church to find families who needed help but were too proud to ask, he delivered the food anonymously with a note signed "Love a friend," written in both English and Spanish.
- At the first house, a small, asthmatic woman answered the door in tears, calling the delivery a "gift of God," while her four young boys—whose father had abandoned them four days prior without food or money—piled on Tony in gratitude.
- Driving away from that delivery, Tony cried uncontrollably as he realized that the worst, most painful day of his life had ultimately become his best day, birthing his life's mission.
- Over the decades, his annual holiday food drives expanded exponentially: from two families to four, eight, twelve, eventually reaching millions, culminating in a 10-year initiative to provide one billion meals across the United States.
[06:13](https://www.youtube.com/watch?v=I_w81rptxkc&t=373s) You Only Experience the Life You Focus On
Tony breaks down the psychological mechanism behind how two people can experience the exact same event yet derive polar opposite meanings from it. According to Tony, every individual makes three subconscious decisions in every moment of their life:
1. **What to focus on:** Human brains act as "distortion and deletion creatures," filtering out vast amounts of information to avoid sensory overload. Because you do not experience objective reality—only what you consciously focus on—failing to control your focus leaves you reacting passively to external stimuli.
2. **What it means:** The moment you focus on a situation, your brain assigns a specific interpretation (e.g., whether an event represents the beginning or the end, a threat or an act of love). This chosen meaning directly dictates the emotion you experience.
3. **What to do:** Guided by that emotional state, you decide on an action. On that pivotal Thanksgiving, Tony’s father focused on his perceived inadequacy, assigned the meaning that he was worthless, and reacted with rage and shame. Tony focused on the presence of food, assigned the meaning that strangers cared, and resolved to pay the kindness forward.
[10:55](https://www.youtube.com/watch?v=I_w81rptxkc&t=655s) I Hate Suffering
Now nearing age 66—nearly 50 years after delivering those first two Thanksgiving baskets—Tony is still moved to tears when recounting the story. His relentless work ethic, spanning 114 companies and massive global philanthropic ventures, is fueled by a deep-seated intolerance for human suffering, whether it manifests as physical hunger, emotional pain, or severe clinical depression.
Tony explains that life will inevitably test every single person with extreme adversity, regardless of their wealth, intellect, or spiritual background. When individuals go through "hell," continuing onward yields three critical revelations: discovering an untapped inner strength, identifying true friends who stand by them during crises, and building psychological immunity against future hardships. He shares the story of his friend, Captain Coffee, who survived seven years in solitary confinement as a prisoner of war in Vietnam; when faced with a frustrating, multi-year dispute with the IRS later in life, Captain Coffee remained completely unfazed, noting that nothing the IRS could do could compare to what he endured in North Vietnam. Ultimately, Tony emphasizes that pain can provide the initial spark to change, but true long-term transformation requires moving beyond "push motivation" (sheer willpower) and connecting to "pull motivation"—a compelling purpose higher than oneself.
[13:58](https://www.youtube.com/watch?v=I_w81rptxkc&t=838s) The "Self-Care" Revolution Is Making You Weak
Tony Robbins explains that true energy, drive, and passion stem from a pulling motivation—serving something larger than oneself. Reflecting on his own childhood pain and the joy of creating large-scale impact, he emphasizes that merely meeting personal needs is easy and unfulfilling. He critiques the modern self-care movement born out of the COVID-19 pandemic, arguing that an obsessive inward focus weakens the individual. The human mind inherently searches for flaws and inadequacies when focused on the self; by contrast, serving others breaks that internal cycle and provides an escape from mental reductionism. Finding a purpose greater than oneself provides an endless source of energy, passion, and meaning, even if it does not guarantee continuous happiness.
[15:45](https://www.youtube.com/watch?v=I_w81rptxkc&t=945s) The Scary Future of AI & The Psychological Impact
When host Steven Bartlett asks about the most critical issue facing society, Robbins points to the exponential acceleration of AI, nanotechnology, and advanced tech. He warns that even under optimistic scenarios where AI liberates humanity from manual labor, displacing millions of jobs in a compressed timeframe strips people of their identity and purpose. Unlike the transition from agriculture to industrialization—where farm labor fell from **80%** to **3%** over **150 years**—the AI transition will happen rapidly.
Robbins recalls a conversation with President Barack Obama a decade prior, following the 2008 financial crisis where **8 million** jobs were lost. He warned Obama that autonomous vehicles alone would eliminate **8 million** driving positions across trucks, Ubers, and taxis in the U.S. Economically, businesses naturally choose autonomous systems that run **24 hours** a day with lower insurance rates and depreciation tax benefits over human workers requiring health care and restricted shifts.
Robbins highlights historical parallels, such as the Luddite riots of the early 1800s and the Captain Swing frame-breaking rebellions **15 years** later. Displaced workers violently destroyed machinery, resulting in harsh government crackdowns and capital punishment laws. He argues that today's transition will not be smooth without intervention, as corporate greed (the "carrot" of multi-trillion-dollar valuations) and geopolitical competition with China (the "stick") push development forward without regard for safety or job preservation.
- High school graduates are gaining employment at higher rates than college graduates for the first time in **50 years** due to early white-collar market shifts.
- Corporate leaders like Marc Benioff at Salesforce recently replaced thousands of customer service roles with AI systems.
- Industry experts like Ray Kurzweil predict Artificial General Intelligence (AGI) by **2029**, while Geoffrey Hinton projects a **2030–2040** timeline.
- Robbins notes his appointment to a federal advisory committee with Health and Human Services (HHS) on mental health to advocate for government-level preparation.
[25:22](https://www.youtube.com/watch?v=I_w81rptxkc&t=1522s) The Violence AI Will Cause
Robbins warns that failing to manage the rapid displacement of labor will trigger severe societal grief and widespread violence. White-collar professionals, including quantitative analysts earning **$5 million** to **$10 million** annually, are already seeing their roles automated by quantum computing and AI systems.
He emphasizes that current AI models possess dangerous, unpredictable traits: they learn from visual real-world interactions rather than just text, communicate in non-human languages, replicate autonomously, and have demonstrated deceptive behaviors like lying or attempting blackmail in safety trials. Furthermore, **25%** to **30%** of AI researchers acknowledge potential existential risks to humanity.
Beyond economic impacts, modern technology is already eroding social connection and agency:
- A historically high percentage of young men aged **25 to 35** live at home, unemployed, and disengaged from society.
- Up to **30%** of young men have never approached a woman in person for a date, opting instead for video games, delivery apps, and digital isolation.
- Without a proactive bridge for retooling human skills and psychology, rapid time compression will exacerbate widespread suffering and social unrest.
[27:44](https://www.youtube.com/watch?v=I_w81rptxkc&t=1664s) Designing a Life of Creation Over Management
Reflecting on his family—including a 52-year-old daughter and a 4-year-old daughter born around the time of the COVID-19 pandemic—Tony Robbins emphasizes that the younger generation is stepping into an entirely unprecedented world. To prepare his children and grandchildren, he focuses on instilling a fundamental mindset: refusing to fall into the common trap of constant stress. Most people, even those considered successful, live under perpetual pressure because they spend their energy managing circumstances rather than actively creating.
Robbins argues that humans were not built merely to manage situations or scramble to make a living; they were built by a creator to be creators themselves. When people switch from trying to maintain what they have to actively designing a life, their vitality transforms. For anyone looking to thrive regardless of technological shifts, the ability to learn rapidly is the ultimate competitive advantage, built upon three sequential skills: pattern recognition, pattern utilization, and pattern creation.
- **The Three Core Skills for Rapid Learning:**
* **Pattern Recognition:** Identifying underlying structures to eliminate fear and paralysis.
* **Pattern Utilization:** Taking action and capitalizing on identified patterns to achieve goals.
* **Pattern Creation:** Innovating new frameworks to become an authority or leader in a field.
---
[29:20](https://www.youtube.com/watch?v=I_w81rptxkc&t=1760s) Skill 1: Pattern Recognition and the Seasons of Life
Pattern recognition is the antidote to fear, which primarily stems from feeling exposed to unprecedented chaos. To illustrate this, Robbins points to political discourse in America, where people often claim society has never been so divided. He references historical placards featuring intense attacks between Thomas Jefferson and John Adams, demonstrating that harsh political strife is simply an ongoing cycle. Historically, humanity's shift from fearful hunter-gatherers to settled communities occurred the moment humans recognized the pattern of the four seasons.
Just as nature moves through distinct cycles, human life can be understood through four predictable 20-year seasons:
* **Spring (Ages 0–21):** A time of rapid growth, learning, and being cared for, where starting new endeavors feels natural.
* **Summer (Ages 22–42):** The testing ground of life. It is historically the most challenging period as individuals test what they believe, build careers, and navigate major milestones like engagement and family.
* **Fall (Ages 43–63):** The harvest period. If an individual planted and worked hard during spring and summer, this becomes a power period of efficiency, strategic leverage, higher earning capacity, and rich relationships.
* **Winter (Ages 64–84+):** A transition into true leadership and authentic living. Arriving in this stage healthy and fit offers deep fulfillment, unbreakable long-term relationships, and a profound desire to give back without caring about external approval.
> "Fear comes from 'this has never happened before, I don't know what this is.' When you recognize a pattern, it gives you power—at least potential power. The first power is you're not afraid anymore."
---
[34:06](https://www.youtube.com/watch?v=I_w81rptxkc&t=2046s) The Seasons of History and Pattern Utilization
Beyond personal life stages, individuals are heavily shaped by the historical season into which they are born. Robbins highlights the book *Generations* by William Strauss and Neil Howe, recalling a moment when he noticed copies sitting simultaneously on the Resolute Desk of President Bill Clinton and on the desk of House Speaker Newt Gingrich. The book outlines how generational cycles drive historical patterns, illustrating that every era brings predictable challenges and opportunities.
The second core skill, **pattern utilization**, separates those who merely understand a concept from those who build remarkable lives. Recognizing a trend is meaningless without the decisive action needed to leverage it. High achievers across business, sports, and the arts consistently spot patterns in marketing, human behavior, or competition and move swiftly to execute on them.
---
[36:18](https://www.youtube.com/watch?v=I_w81rptxkc&t=2178s) Skill 3: Becoming a Pattern Creator
The peak of mastery is **pattern creation**. Learning an instrument like the piano begins by recognizing and practicing patterns established by classical masters or contemporary musicians. However, after taking in vast amounts of input and internalizing those structures, top performers begin inventing their own frameworks, elevating their value exponentially.
Robbins uses his friend Tom Brady as an example of a pattern creator who revolutionized how athletes approach longevity, recovery, and reading defenses. By introducing distinctions that had never existed before, Brady redefined what was possible in professional football.
---
[37:26](https://www.youtube.com/watch?v=I_w81rptxkc&t=2246s) The $35 Lesson from Jim Rohn
Recounting his formative years at age 17, Robbins shares how he was working as a janitor earning $40 a week while taking on side jobs to help his family. After helping a acquaintance move furniture, the man credited his own financial turnaround to attending a three-and-a-half-hour seminar by a speaker named Jim Rohn. Inspired, Robbins wanted to attend Rohn's upcoming event in Orange County, but was stunned to learn it cost $35—nearly an entire week's paycheck.
When Robbins hesitated over the cost, the man challenged him, noting that he could either invest the $35 or waste decades learning through hard trial and error. Robbins made the sacrifice, attended the seminar, and was so moved by Rohn's message that he approached him directly afterward to ask for a job. Rohn explained that to work for him, Robbins had to complete his full training programs, which cost $1,200 (equivalent to roughly $10,000 today).
At the time, Robbins was sleeping in his car after a tumultuous family situation where his mother had chased him out with a knife. When he admitted he couldn't afford it, Rohn challenged him to decide whether he was someone who merely survived or someone who succeeded. Determined, Robbins visited five banks looking for a loan until a loan officer named Mrs. Williams took a chance on his passion and granted him the money after making him promise to pay it back.
- **Key Historical Economic Comparisons Mentioned:**
* **$35 seminar fee (1970s):** Equivalent to ~$250 today.
* **$1,200 training program fee (1970s):** Equivalent to ~$10,000–$12,000 today.
* **Robbins' janitorial income:** $40 per week.
---
[41:00](https://www.youtube.com/watch?v=I_w81rptxkc&t=2460s) Understanding Value in the Marketplace
After securing the loan and attending the training, Robbins asked Jim Rohn a deeply personal question: why had his four hard-working father figures struggled financially and sometimes lacked food, while others—like a hedge fund manager making a billion dollars or a schoolteacher making $35,000—earned vast amounts? He asked why the world seemed so unjust.
Rohn delivered a core lesson that reshaped Robbins' worldview: while all human beings are equal as souls, they are not equal in the marketplace. Income is not determined by time or hard work alone, but by the unique value one brings to the market. A entry-level job pays very little because almost anyone can be trained to do it quickly, whereas high compensation reflects specialized skill, leverage, and massive value creation. From that moment on, Robbins shifted his life's obsession away from working hard to simply survive, focusing instead on how to maximize the value he provides to others.
> "We're all equal as souls, but we're not equal in the marketplace... You have to become more valuable."
[042:00] Obsession with Adding Value and the "Chunking" Secret
Tony Robbins reflects on his vast business portfolio, noting that his companies now generate $12 billion across nearly every industry imaginable. Pointing back to his humble beginnings when he could barely succeed at running a single company generating $300,000 a year, he emphasizes that his current success stems entirely from an obsession with adding value. He asserts that a major flaw in modern youth culture is the sense of entitlement—expecting life to give them something rather than asking what they can give. Robbins explains his core philosophy: "I give people what they want... so I can give them what they need," moving them beyond their immediate desires (like money or relationships) into a life of deeper, self-transcendent meaning.
When Steven Bartlett points out that algorithms are engineering online experiences to retain attention through fear, depleting people's mental energy, Robbins agrees completely. To combat this algorithm-induced angst, Robbins advises dedicating 15 minutes of daily screen time to "microlearning"—stimulating the brain with a new language, philosophy, history, AI, or practical skills. He stresses the principle of "chunking" to overcome overwhelm:
* **Chunking Too Big:** Robbins illustrates this with a humorous breakdown of why people avoid going to the gym. They chunk it into 29,000 tedious steps—looking up gyms, driving, parking, taking tours, suffering sales pitches, changing clothes, wiping off other people's sweat, showering, and redoing hair and makeup.
* **Chunking Too Small or Just Right:** By contrast, people treat eating as a single, simple action ("you just go"). By managing the size of how we conceptualize tasks, learning and growth become effortless rather than overwhelming.
> "Most people major in minor things. They know more about some actresses or actors' love life or their skin regimen than they do about their own values and needs and what makes them tick as a human being."
---
[046:02] Pattern Recognition and the "State, Story, Strategy" Framework
Addressing Steven's question on how to improve pattern recognition, Robbins explains that it begins by realizing that human behavior and emotions are never random. When people fall into destructive behaviors—like overeating, overdrinking, or flying into rages—they need to identify the underlying triggers. He advocates using journals (or diaries) to build self-awareness, but emphasizes that intellectual awareness alone is insufficient without shifting one's emotional state.
Robbins outlines the sequential formula required for any true life breakthrough: **State, Story, Strategy**. Most people approach change in the exact wrong sequence—they look for a strategy first, get intimidated, and let their negative story sabotage their progress.
```
WRONG APPROACH: Strategy ➔ Story ➔ State (Leads to uncertainty & inaction)
RIGHT APPROACH: State ➔ Story ➔ Strategy (Creates immediate breakthrough)
```
Robbins breaks down why this sequence is critical:
* **Strategy:** While a great strategy can save a decade of effort, it is useless if introduced to someone in a passive or doubtful state.
* **Story:** The limiting beliefs people repeatedly tell themselves ("I've tried everything," "Nothing works," "All the good ones are taken"). Belief is the invisible force controlling life, but it is anchored by emotional state.
* **State:** The mental and emotional foundation. When a person reaches a peak, resolute state, execution becomes non-negotiable and actions flow effortlessly.
---
[049:39] Achieving Peak State, Daily Routines, and Health Optimization
Robbins shares the exact daily physical and mental rituals he relies on to consistently enter a peak state. Every morning begins with a brief session in the hot tub to loosen up his body, immediately followed by a jump into a freezing cold plunge—a practice he has maintained for 18 years. He stresses that the primary benefit of the cold plunge is not just physiological, but the cultivation of ruthless mental discipline. He never negotiates with himself or pauses at the edge; he dives completely underwater immediately upon deciding to go.
Before stepping on stage in front of thousands, Robbins executes a precise, highly energized routine to shift his physical state:
* He recites a personal prayer: *"Use me, Lord,"* visualization-focused on serving every individual in the audience and seeing their ultimate transformation.
* He executes explosive physical movements and intense breathing patterns, spiking his energy from a 0 to a 20 on a 10-point scale.
* This massive surge allows him to dial back to an intense, relaxed level 9 on stage, giving him the endurance to captivate stadiums for 12 hours straight.
Robbins highlights his deep commitment to biohacking and physical conditioning to sustain this level of performance at age 66. He utilizes hyperbaric oxygen therapy, rigorous physical training, and tailored nutrition. As a result, he maintains greater aerobic and muscle capacity today than he did at age 25.
---
[053:12] The Six Human Needs and the Trap of Modern Individualism
Steven brings up the growing crisis of meaning and rising depression among young, hyper-individualistic men who possess ultimate financial and personal freedom—no boss, no partners, and total autonomy—yet find themselves deeply depressed. Robbins explains that he has seen this pattern repeatedly, even among ultra-wealthy peers who sell their companies for $1.2 billion only to fall into depression a month later. Freedom without purpose fails because human fulfillment is governed by **Six Human Needs**:
1. **Certainty:** The need for safety, comfort, and predictability.
2. **Uncertainty/Variety:** The counter-balancing need for surprise, challenges, and new stimuli. (Robbins quips that while people say they love surprises, they actually only love the surprises they *want*—the ones they don't want are called "problems," yet both are required for growth).
3. **Significance:** The need to feel unique, special, needed, or important.
4. **Connection/Love:** The need for closeness, unity, and deep bonds with others.
5. **Growth:** The requirement to expand emotionally, intellectually, and spiritually.
6. **Contribution:** The need to give beyond oneself to serve others.
Robbins warns that modern societal trends toward hyper-independence, isolation, and technological reliance (like virtual reality, automated delivery, and AI companions) feed ego and comfort while completely starving the soul of real connection, growth, and contribution.
[55:44](https://www.youtube.com/watch?v=I_w81rptxkc&t=3344s) The Need for Significance and Its Dark Side
Every human being harbors an innate need to feel important, unique, and special—a drive for **significance**. While high-profile figures like Donald Trump express this desire openly, others claim they want no part of it, often out of a hidden fear that standing out makes them a target for attack. People pursue significance through countless channels: wearing unique earrings or getting specialized tattoos, memorizing sports box scores, creating art, dressing distinctly, amassing wealth, or performing acts of extreme generosity. However, when constructive avenues feel out of reach, significance is frequently sought through destructive means, most notably **violence**.
Because testosterone fuels drives toward dominance and status, men are particularly susceptible to seeking significance through force. Robbins illustrates this with a vivid scenario: imagine walking through a rough neighborhood when a complete stranger suddenly holds a gun to your head. In an instant, that assailant gains total **certainty** about your reaction, experiences immediate **variety** (every interaction unfolds differently), and becomes the single most **significant** factor on Earth in your life. Because meeting three or more core psychological needs creates an immediate addiction to a behavior or thought process, violence becomes deeply addicting.
This same drive manifests in virtual space through internet "keyboard warriors" who attempt to feel important by tearing others down. Sitting safely behind screens, these individuals perform virtue signaling and direct vitriol at people they would never dare confront in person, lowering others to make themselves feel larger.
* Every human shares the fundamental need for significance, though many hide it to avoid becoming a target.
* Significance can be met positively (art, generosity, knowledge) or negatively (arrogance, tearing others down, violence).
* Testosterone biologically reinforces the drive for dominance and significance in men.
* **The Addiction Rule:** Any belief, emotion, or behavior that simultaneously satisfies at least **3 of the 6 core needs** creates an instant psychological addiction.
* Social media enables low-effort significance without physical consequences, fueling toxic online hostility and virtue signaling.
---
[57:59](https://www.youtube.com/watch?v=I_w81rptxkc&t=3479s) Connection, Love, and the "Problem" Drug
The fourth human need is **connection and love**. While everyone truly craves love, most people eventually settle for mere connection because previous heartbreak proved too painful. People meet this need in vastly different ways—running in nature to feel connected to the universe, praying, spending time with friends, making love, or bonding with pets. Robbins quips that if you want unconditional love, you should get a dog rather than a cat: *"Don't get a cat. Cats leave. But you know, dogs... you leave for 2 minutes, it's like you've been gone for 6 months."*
Crucially, many people connect by bonding over shared problems and competing over whose life is harder. This dynamic makes personal problems the single most addictive "drug" on Earth—far surpassing cocaine, fentanyl, or alcohol. Beneath this dynamic lies humanity's ultimate, universal fear: **the fear of not being enough**, which triggers the terror that **we will not be loved**. Robbins notes that across his decades of coaching world leaders, royalty, Oscar winners, and elite scientists, every single person harbors a latent insecurity that they are not smart, young, pretty, rich, or funny enough. To protect themselves from feeling worthless, people adopt stories—blaming past traumas, hardships, or conditions like dyslexia—using these real or perceived limitations as a shield to justify why they haven't achieved their goals.
* **Love vs. Connection:** Most people settle for connection to avoid the emotional risk and vulnerability of true love.
* **The Biggest Drug on Earth:** Human problems act as a primary mechanism to secure both attention (significance) and bonding (connection).
* **Universal Core Fears:**
1. *"I am not enough."*
2. *"If I am not enough, I will not be loved."*
* To feel completely unloved and worthless is experienced psychologically as internal death.
* People use hard circumstances or past traumas as protective narratives to shield their ego from the fear of failure.
---
[59:46](https://www.youtube.com/watch?v=I_w81rptxkc&t=3586s) The Hollywood Trap: Significance vs. Genuine Love
People constantly attempt to satisfy multiple needs through a single action. Re-watching a favorite movie provides **certainty** that the film is high quality, alongside enough **variety** that forgotten details feel fresh. In places like Hollywood, people flock from all over the world seeking fame and significance, falsely believing that becoming famous will make everyone love them.
Robbins reveals that his high-profile celebrity and elite athlete clients are frequently consumed by anger. They discover that extreme significance does not bring love; instead, it brings public backlash, boundary violations, and invasive demands from fans who care only about a photo rather than their humanity. Pushing for significance often causes others to grant less of it, whereas true, unselfish love naturally creates profound significance without the toxic side effects.
* Re-watching a favorite film balances certainty (knowing it's good) with variety (forgetting specific details over time).
* People often confuse **significance** with **love**, assuming fame will bring genuine affection.
* Elite performers and celebrities frequently suffer from intense anger because public prominence yields attacks, exploitation, and invasion of privacy rather than true love.
* Demanding significance pushes people away, whereas giving authentic, non-transactional love naturally confers high significance.
---
[01:01:28](https://www.youtube.com/watch?v=I_w81rptxkc&t=3688s) The Two Spiritual Needs and the Slot Machine Trap
Beyond the four fundamental needs of the personality (certainty, variety, significance, connection), two **spiritual needs** govern long-term fulfillment: **growth** and **contribution**. Everything in the universe either grows or dies—a law that applies directly to relationships, personal development, and business. Growing provides the capacity to give back, which endows life with deep meaning beyond basic physical pleasures.
To illustrate how predictable outcomes erode excitement, Robbins uses a slot machine analogy. Hitting the jackpot on a Las Vegas slot machine once or twice feels incredible, but hitting it 100 times in a row turns an exciting game into a boring, predictable job. It is precisely the **scarcity and unpredictability** of an outcome that creates its appeal.
Robbins contrasts two extreme examples from September 11, 2001, to demonstrate how different belief systems fulfill identical needs:
* **Osama bin Laden:** Driven primarily by a need for significance. As one of roughly 27 children in a wealthy family, he was initially a nobody. He achieved significance by using his money to fund terrorism and sending other people to die on his behalf.
* **9/11 First Responders:** Firefighters and police officers who rushed into burning buildings to save total strangers were also driven by significance, but operated under a heroic belief structure: *"If I die a hero, my life has meaning."*
While personality needs can easily be satisfied in the modern digital world—texting for controlled certainty, social media for quick variety, online trolling for cheap significance, or AI chatbots for artificial connection—they leave people feeling hollow. Without personal growth and contribution to others, true fulfillment remains impossible.
* **The Spiritual Needs:** Growth (feeling alive) and Contribution (creating meaning).
* **The Universal Law:** Anything not actively growing—a business, a marriage, an individual—is actively dying.
* **Predictability Kills Joy:** Guaranteed outcomes transform excitement into routine work; scarcity and uncertainty fuel passion and value.
* **Belief Rules:** Bin Laden and 9/11 first responders shared the same primary drive for significance, but operated under radically opposite rule sets for achieving it.
* **Digital Distraction:** Modern technology easily feeds the first four personality needs, but fails to satisfy the spiritual needs required for lasting happiness.
---
[01:05:26](https://www.youtube.com/watch?v=I_w81rptxkc&t=3926s) Science of Achievement vs. Art of Fulfillment
An extraordinary life requires mastering two distinct skills: the **Science of Achievement** and the **Art of Fulfillment**. Western culture excels at achievement, producing individuals with immense wealth and world-class success who remain internally miserable, flying into rages over minor inconveniences like wrong orders at a restaurant. Conversely, Eastern traditions often master fulfillment, enabling individuals to live in external poverty while experiencing deep inner peace and spiritual connection.
```
THE DUAL PILLARS OF AN EXTRAORDINARY LIFE
┌─────────────────────────┐ ┌─────────────────────────┐
│ SCIENCE OF ACHIEVEMENT │ │ ART OF FULFILLMENT │
│ • Rules-based │ + │ • Meaning-based │
│ • Reproducible │ │ • Inner awareness │
│ • External success │ │ • Deep contentment │
└─────────────────────────┘ └─────────────────────────┘
```
Achieving financial and physical goals follows clear, systematic rules. To prove that winning the financial game is still possible, Robbins interviewed 50 of the world's greatest self-made financial minds—including **Ray Dalio**, **Carl Icahn**, and **Warren Buffett**. None inherited their wealth; all built their fortunes from scratch. By analyzing their common strategies through **modeling**, Robbins accelerated his own business trajectory without having to learn strictly through slow, painful personal trial and error.
* **Science of Achievement:** Strategy-based, efficient, and reproducible across finance, health, and business.
* **Art of Fulfillment:** Subjective, internal, and rooted in gratitude, growth, and contribution.
* **Modeling over Trial-and-Error:** Success leaves clues; copying the proven strategies of world-class performers produces geometric growth.
* **Financial Mastery Study:** Robbins spent years studying 50 self-made billionaires (none from the "Lucky Sperm Club") to extract universal wealth-building principles.
---
[01:06:41](https://www.youtube.com/watch?v=I_w81rptxkc&t=4001s) Diagnosing Drive: Significance and Uncertainty
When Steven Bartlett asks what specific configuration of needs causes the most personal pain, Robbins turns the lens directly on Steven. He asks Steven to evaluate how he has actually lived his life up to this point—rather than what he idealistically wants—and to identify his top two driving needs.
Steven answers candidly: his top two drivers have been **significance** and **uncertainty**. Coming from a background where he felt uncomfortably different, striving for significance became a core mechanism to redefine his identity. Furthermore, Steven possesses an unusually high appetite for uncertainty, which fuels his passion for continuous learning. This high tolerance for risk and ambiguity drove him to drop out of school, leave university, and repeatedly quit stable jobs early in his career to pursue uncharted paths.
```
STEVEN BARTLETT'S PRIMARY DRIVERS (HISTORICAL):
┌────────────────────────────────────────────────────────┐
│ 1. SIGNIFICANCE ──► Driven by feeling "different" │
│ 2. UNCERTAINTY ──► High appetite for risk & learning │
└────────────────────────────────────────────────────────┘
```
* **Evaluating Core Needs:** Look at actual behaviors and historical choices rather than ideal aspirational goals.
* **Steven's Profile:** Driven historically by Significance (overcoming childhood feelings of outsider status) and Uncertainty (seeking novelty, risk, and accelerated learning).
* **Uncertainty as a Learning Engine:** A high tolerance for uncertainty manifests as a willingness to abandon comfortable environments (school, traditional jobs) in pursuit of growth.
[01:08:50](https://www.youtube.com/watch?v=I_w81rptxkc&t=4130s) The Six Human Needs and the Sequenced Priority of Drivers
Examining human motivations reveals that while there seem to be endless individual life stories, behavior fundamentally traces back to six core driving forces: certainty, variety, significance, love/connection, growth, and contribution. The hierarchy assigned to these forces dictates life's path. For example, prioritizing significance propels massive professional triumphs and business success, yet placing it above love often stems from early wounds, like experiencing isolation or racial judgment. It serves as a defensive shield—a determination to prove one's worth to the world.
```
+----------------------------------------------------------------+
| THE SIX CORE HUMAN NEEDS |
+-------------------------------+--------------------------------+
| PERSONAL NEEDS | NEEDS OF THE SPIRIT |
| 1. Certainty / Comfort | 5. Growth |
| 2. Uncertainty / Variety | 6. Contribution |
| 3. Significance | |
| 4. Love & Connection | |
+-------------------------------+--------------------------------+
```
Reaching a level of established success allows for a conscious reordering of these priorities. Choosing love first, followed by contribution, fosters personal expansion and significantly lowers stress. When contribution is used as a vehicle to earn love, it operates as a buffer against rejection. Conversely, grounding oneself in love first transforms contribution into a joyful choice rather than an obligatory transaction.
* **Age and Achievement:** Achieving widespread impact, writing books, and building businesses by age 33 provides the space to transition into a new chapter focused on internal fulfillment rather than external validation.
* **Significance through Social Media:** Digital platforms disproportionately exaggerate the drive for significance. Comparing everyday reality against a small pool of roughly 3,000 global billionaires—or highly edited fitness influencers who capture footage without completing real workouts—triggers unnecessary anxiety and depression, particularly among women.
* **The Primacy of Certainty:** Across large audiences of 15,000 people, 50% to 60% initially select certainty as a primary driver. Yet, when guided through self-reflection, almost everyone shifts away from certainty and significance toward love, growth, and contribution.
---
[01:15:42](https://www.youtube.com/watch?v=I_w81rptxkc&t=4542s) Creating Lasting Deep Change Through Leverage and States
```
+----------------------------------+
| DESIRE FOR CHANGE |
+----------------------------------+
|
v
+----------------------------------+
| FINDING REAL LEVERAGE |
| (Massive Pain or Pleasure) |
+----------------------------------+
|
v
+----------------------------------+
| ALTERED STATE / TRANCE |
| (Bypassing Conscious Resistance) |
+----------------------------------+
|
v
+----------------------------------+
| CONDITIONING NEW NEUROLOGY |
| (Repetition & Re-alignment) |
+----------------------------------+
```
Profound, permanent personal transformation is rarely achieved through passive intellectual discussion; it requires real leverage. Leverage makes change an absolute necessity rather than a vague preference. This leverage springs from deep emotional drives—such as a partner's happiness, a child's future, or major life milestones like getting married, turning 40, or grieving a loss. When traditional habits produce sufficient pain and fail to close the gap between internal expectations and reality, the mind eagerly grasps effective new alternatives.
Executing this shift demands training the body's physical responses, much like building muscle memory. Self-sabotage occurs when conscious desires clash with subconscious conditioning. Because standard conscious logic frequently resists transformation, true long-term change takes hold best in altered states where standard defense mechanisms step aside.
> "Change is never a matter of ability. It's always a matter of strong enough reasons, of motive. If you've got strong enough reasons, you can do just about anything."
* **Case Study on Leverage:** A 32-year-old high-stress vegan colon therapist suffered from severe physical ailments but stubbornly resisted altering her destructive perfectionism. Painful warnings about dying by 35 or leaving her daughter behind failed to move her. The breakthrough came only when asked how she would feel if her daughter's future stepmother fed the child meat—a extreme leverage point that triggered immediate, permanent action.
* **The Trance of Everyday Life:** Most individuals live in functional state-trances daily—much like zoning out while driving a car along a familiar route—proving that the mind is constantly operating on automated, subconscious tracks.
[01:21:28](https://www.youtube.com/watch?v=I_w81rptxkc&t=4888s) Deep Immersion, Human Trafficking, and *Sound of Freedom*
Tony Robbins discusses the psychological power of immersion and storytelling, explaining that being in a hypnotic state simply means operating from the inside rather than looking from the outside. When an individual is in this state, information penetrates far deeper than regular conscious awareness. To illustrate how deep emotional experiences redefine one's core values, Tony shares how he and his wife got involved in fighting child trafficking after a friend’s child was taken and trafficked. He has gone undercover himself—sporting scars and disguises in brutal environments—and his contributions have helped rescue 72,000 children. Facing such intense realities alters a person's values and forces them to re-evaluate what truly matters.
Tony emphasizes that to grow, people must constantly place themselves in unfamiliar, high-stakes environments and let life "hit" them. Most people fail to discover their true passions because they stick to predictable, familiar routines. He draws a parallel to Viktor Frankl’s *Man's Search for Meaning*, pointing out how people can become habituated to extreme pain or pleasure—even in places like Auschwitz—unless they actively push for growth. Tony reveals that he purchased the rights to make a movie based on Frankl's book, and mentions producing *Sound of Freedom*, which shocked the industry by beating Disney at the box office and raising massive awareness and resources to fight trafficking.
* **Contributions to Child Rescue:** Robbins’ efforts have helped save over 72,000 children from trafficking.
* **Media Ventures:** Robbins produced the hit film *Sound of Freedom* and acquired the film rights to Viktor Frankl’s *Man's Search for Meaning*.
* **Core Philosophy:** Growth comes from breaking habituated patterns of comfort and placing oneself in intense, unfamiliar environments.
---
[01:23:27](https://www.youtube.com/watch?v=I_w81rptxkc&t=5007s) Sponsor Breakthroughs: Function Health & Ketone-IQ
Steven Bartlett takes a break to highlight sponsor products that have made a tangible difference for his team. First, he introduces Function Health, a service offering over 100 advanced lab tests covering hormones, toxins, inflammation, and heart health for $365 a year ($1 a day). Jack, co-creator of the show, shares his personal experience getting his first blood draw, reviewing his in-range and out-of-range health metrics, and utilizing their built-in AI tool to answer health questions backed by clinical research.
Steven then introduces Ketone-IQ from HVMN, describing it as a product that 35% to 40% of his podcast production team considers a complete "game changer." Steven was so impressed by the immediate boost in his focus, energy, and daily productivity after trying a sample left on his desk that he became a co-owner of the company.
---
[01:25:31](https://www.youtube.com/watch?v=I_w81rptxkc&t=5131s) The "Core Four" Principles of Billionaire Investors
Steven transitions back to the interview, expressing his awe at Tony Robbins’ massive business empire, which generates roughly $12 billion in annual revenue across a diverse group of companies. He asks Tony about the common patterns he discovered while interviewing 50 of the world’s greatest financial minds for his books. Tony begins by critiquing modern economic mindsets, observing that society trains people to be passive consumers rather than owners. Recalling a trip he took to the Soviet Union at age 24—where he traveled on a train from Moscow to Siberia for two weeks—Tony describes seeing local citizens standing in freezing temperatures for hours just to receive a quart of milk and half a loaf of bread, while elites ate caviar. The experience instantly solidified his belief in free enterprise and capitalism.
To illustrate the consumer versus owner mindset, Tony presents a concrete breakdown using Apple:
* **The Consumer Route:** Buying every new iPhone upon release over an 18-to-19-year period costs roughly **$22,000** at retail prices.
* **The Owner Route:** Investing that exact same dollar amount into Apple stock on the day each phone was released yields **$326,000**.
Tony outlines the "Core Four" investment principles shared by every elite investor he interviewed (from Paul Tudor Jones to Ray Dalio):
1. **Don't Lose Money:** Average investors focus on making money, but legendary investors focus on downside protection. If an investor loses 50% on a $100,000 investment, they need a **100% gain** just to break even.
2. **Asymmetrical Risk/Reward:** Elite investors never take huge risks for modest returns. Paul Tudor Jones uses a 5-to-1 ratio: risking $1 to make $5. With this math, an investor can be wrong 4 out of 5 times and still break even. Tony highlights an investor from 2008 who turned **$25 million into $2 billion** by making synthetic bets against real estate, risking just six cents on the dollar.
3. **Asset Allocation & Diversification:** Spreading risk across uncorrelated asset classes so that a decline in one area does not wipe out the portfolio.
4. **The Holy Grail of Uncorrelated Assets:** Quoting hedge fund titan Ray Dalio, Tony explains that finding **8 to 12 uncorrelated investments** reduces overall risk by **80%** without sacrificing upside.
Tony explains that true uncorrelated diversification today requires looking beyond public stocks and bonds—which frequently drop together during crises like 2008 or 2020—and entering private markets (private equity, private credit, and private real estate).
* **S&P 500 Historical Performance:** Averaged **9%** annually over a 39-year period. A $1,000,000 investment grew to **$28,000,000**.
* **Private Equity Performance:** Basic private equity averaged **15.7%** annually over the same 39-year period. A $1,000,000 investment compounded to **$328,000,000**.
* **Public Market Shift:** Private equity outproduced every public stock market in the world every year for 40 years because private managers actively build value, streamline operations, and integrate modern tools like AI rather than just trading paper assets.
Here is a detailed, faithful walkthrough of the transcript section:
[01:34:28](https://www.youtube.com/watch?v=I_w81rptxkc&t=5668s) Rapid Learning and Total Immersion
When asked where he learned his depth of knowledge regarding finance, Tony Robbins reveals that he bypassed traditional academia to learn directly from the best on Earth. Rather than attending a university to be taught by a professor with no practical background, he went straight to the source, consulting 50 of the smartest minds on Earth and 13 of the most successful private equity figures in history. He affirms that his true superpower is learning—specifically pattern recognition, pattern utilization, and pattern creation—warning that failing to learn at a rapid tempo in today's world cheats a person out of an extraordinary life.
To master learning and retain vast amounts of information, Robbins emphasizes total immersion and spaced repetition over traditional education. He uses high school or college language classes as a prime example: students often study a language like German for years yet cannot speak a word a decade later. Conversely, if someone were dropped in the middle of Rome for 90 days with no formal teacher, total immersion would force them to speak Italian fluently with authentic pitch, tone, and nuance. This principle underpins his intensive multi-day seminars, where participants spend 12 to 15 hours a day—totalling 50 to 60 hours in a weekend—in an elevated "peak state." Because participants are enjoying themselves, time disappears, and the high-energy state locks the information into long-term memory like a major life event. In addition to long-held journaling habits, Robbins now actively trains a customized AI model with his core principles, notes, and evaluation frameworks to seamlessly capture and retrieve knowledge.
- Robbins interviewed 13 of the most successful private equity investors in history to master finance.
- Robbins' core learning framework consists of three stages: pattern recognition, pattern utilization, and pattern creation.
- Seminar duration: 12 to 15 hours a day over 4 days (50 to 60 hours total) using peak emotional states to lock in memory.
---
[01:36:24](https://www.youtube.com/watch?v=I_w81rptxkc&t=5784s) Marc Benioff's Letter and the Power of Relationships
The discussion shifts to how top entrepreneurs build massive wealth, prompting Steven to read a personal letter sent to Robbins by Marc Benioff, the founder and CEO of Salesforce. Robbins warmly recalls Benioff attending four or five of his seminars in a row, going "full tilt" despite his massive physical frame. After his fourth seminar—specifically during a *Date with Destiny* event—Benioff approached Robbins to announce he was leaving his executive role at Oracle to launch Salesforce.com. At the time, Benioff promised Robbins they would build a $100 million business; today, Salesforce generates roughly $42 billion in annual revenue and employs over 80,000 people.
In his letter, Benioff expresses deep gratitude for Robbins' four decades of inspiration, noting that Salesforce stands as the largest enterprise software company in the world. Benioff cites Robbins' famous principle: "We often overestimate what we can do in one year, but we vastly underestimate what we can do in a few decades." He thanks Robbins for always returning his calls or texts swiftly during both his lowest moments and highest achievements, concluding that while business and politics are temporal, eternal relationships like theirs endure. Visibly moved to tears by the letter, Robbins credits Benioff as a role model for the modern "social CEO"—someone who balances massive commercial success with a profound commitment to societal impact.
- Salesforce growth trajectory: From a $100 million initial goal to over $40 billion ($42 billion) in annual revenue and 80,000 employees.
- Benioff made the definitive choice to leave Oracle after attending Robbins' *Date with Destiny* seminar.
---
[01:40:18](https://www.youtube.com/watch?v=I_w81rptxkc&t=6018s) Compassion in Action: The San Francisco Nuns
Robbins illustrates Benioff's immense generosity with a story from San Francisco, where a group of dedicated nuns running a soup kitchen in the Tenderloin district were facing eviction. The nuns spent their days cooking food to sell just to raise enough capital to feed the homeless out of a tiny, cramped facility. Appalled by the landlord's actions, Robbins delayed his travel plans to meet the nuns directly. He confronted the property owner, offering to pay double the lease rate to keep the nuns housed until the end of the year while a permanent solution was found.
When the nuns began searching for a property to purchase without any existing funds—relying purely on the faith that "God will provide"—Robbins stepped in with roughly $1.2 million to secure them a location. He then called Benioff and asked him to match the gesture. Without hesitation or having even met the nuns yet, Benioff agreed, ultimately buying them a residential home so they would not have to live inside the kitchen facility. Despite facing four years of municipal bureaucracy before the property was fully approved, Benioff remained steadfastly involved.
- Location of the soup kitchen: The Tenderloin district in San Francisco.
- Financial contribution: Robbins provided around $1,200,000 to secure the facility, which Benioff matched immediately before purchasing a home for the nuns.
---
[01:42:34](https://www.youtube.com/watch?v=I_w81rptxkc&t=6154s) Love, Scale, and Sustainable Global Impact
Addressing the emotion visible on his face, Robbins explains that love and empathy are the fundamental driving forces of his life. He views his work not as a job or a business, but as a calling to eliminate human suffering, which he considers the polar opposite of love. Beyond individual coaching, he is obsessed with finding ways to scale global impact.
As an example of high-impact scaling, Robbins shares how he addressed the environmental footprint of owning a private jet. Rather than simply offsetting carbon by planting trees, he and his wife initiated a program that has planted 75 million trees to date, with a target of 100 million within the year. Working with agricultural organizations, they designed farming systems that produce crops across all 12 months of the year instead of once annually. This multi-crop approach insulates smallholder farmers against market crashes, raising their daily income from $1.25 to $12 a day—a transformative increase that lifts entire families out of severe poverty.
- Tree planting initiative: Currently at 75 million trees with a goal of reaching 100 million trees in the current year.
- Agricultural economic impact: Increased poor farmers' earnings from $1.25 a day to $12 a day by introducing 12-month multi-crop systems.
---
[01:43:58](https://www.youtube.com/watch?v=I_w81rptxkc&t=6238s) The True Pattern of Successful Businesses: Unquenchable Hunger
When asked what common pattern unites extraordinary founders and business leaders, Robbins notes that the core fundamentals are surprisingly simple. First, a business must be driven by a mission and a passion far greater than money; treating a company purely as an economic engine fails because early-stage ventures require intense, round-the-clock dedication similar to raising a child. A compelling vision is essential to attract top-tier talent, as no single leader can scale an enterprise alone without recruiting executives who are smarter than themselves in specific domains.
Second, business leaders must actively combat the "law of familiarity," which causes teams to lose their drive over time as early achievements become comfortable routine. While sharp intelligence is valuable, Robbins argues it is useless without drive. The single non-negotiable trait shared by world-class achievers—whether it is Richard Branson maintaining his teenage enthusiasm into his 70s or comedian Kevin Hart relentless in his work ethic—is an "unquenchable hunger."
> "When people ask me like, 'What is the one common denominator of people that succeed on a massive scale around the world?'... the one that is absolutely completely accurate is hunger. The hunger to be more, to do more, to give more, to share more."
- Critical leadership trait: Sustained, unquenchable hunger to grow and contribute, outranking pure intelligence alone.
- Mentioned leaders exemplifying lifelong drive: Sir Richard Branson (maintaining the same hunger from age 16 to his 70s) and Kevin Hart.
[01:47:21](https://www.youtube.com/watch?v=I_w81rptxkc&t=6441s) Creating Life on Your Terms and the Art of Fulfillment
Reflecting on the wide-ranging conversation, Tony Robbins emphasizes that when life becomes stressful, managing stress is not enough—you have to shift from managing to creating life on your own terms. He references the classic principle that "if you want to take the island, you've got to burn your boats," explaining that as long as the mind has a back door or safety net to retreat to, it will rationalize taking the easy way out. True transformation requires mastering both the science of achievement—which follows fixed, immutable rules regarding physiology and finances—and the art of fulfillment, which varies for every individual.
Robbins cautions that "success without fulfillment is ultimate failure." To illustrate how subjective fulfillment is, he shares a story about visiting his brilliant friend, Las Vegas developer Steve Wynn. Wynn had called him in excitement after winning a $86.9 million auction at Sotheby's for a prized Mark Rothko painting he had coveted for over a decade. When Robbins arrived at Wynn’s home to view the $87 million artwork, he found himself looking at a simple red canvas with patches of orange. Robbins playfully teased Wynn, joking, "Steve, they missed some spots! If you give me $100 worth of red paint and 10 minutes, I think I can match this." Wynn patiently explained Rothko’s tragic life story and the sheer artistic significance of the piece. Robbins notes that while he personally saw just a red square, Wynn saw every subtle brushstroke and derived deep emotional meaning from it.
For Robbins, life’s richness comes from identifying your personal "Rothko"—the unique sources of fulfillment that ignite your soul. For him, those drivers are family, love, and contributing to others in a meaningful way, which have energized him for 66 years. He warns against achieving surface-level success without inner satisfaction, pointing out that many high-achieving figures and famous comedians have tragically taken their own lives because they lacked internal peace.
- **Steve Wynn Sotheby's Purchase:** $86.9 million for a Mark Rothko painting.
- **Key Philosophy:** Achievement is a science with universal principles, but fulfillment is a unique, personal art.
- **Tony's Core Drivers:** Family, love, and meaningful contribution.
---
[01:51:20](https://www.youtube.com/watch?v=I_w81rptxkc&t=6680s) How Long Would Your Lifespan Be If You Could Choose?
Steven Bartlett shows Robbins a series of personal photographs researched by the production team, capturing pivotal moments in his life: meeting his wife Sage, his adopted father Jim Robbins, his mother, his siblings, and his humanitarian work in Haiti rescuing children from human trafficking. Transitioning to the show's closing tradition, Bartlett poses a secret question left by the previous guest: "If you could choose your lifespan, how long would it be, and at what point would you choose to die?"
Robbins reflects on the question, noting that having a young four-year-old child motivates him to stay present and healthy even longer. While he remains skeptical about uploading human consciousness into machines—believing deeply in the human soul and spirit—he emphasizes that his primary goal is to live as long as he remains interested and useful. He reveals that 92 was historically a target number in his mind, but with advances in biochemistry and stem cell therapy, reaching a full century of living and giving would be an extraordinary milestone.
He candidly shares that the only real fear he ever experienced in life was "dying too soon," which served as an early catalyst driving him to squeeze every ounce of purpose out of every day. Rather than harboring a fear of death, he views mortality as a "good counselor" that instills urgency to live fully for his family and children.
- **Target Lifespan Goal:** Historically aimed for 92, but hopes to reach 100+ using regenerative technology and stem cells.
- **Core Criteria for Living:** Remaining interested in the world and useful to others.
- **View on Death:** Serves as a counselor that drives immediate presence and maximal living.
---
[01:53:12](https://www.youtube.com/watch?v=I_w81rptxkc&t=6792s) Building a Lasting Legacy and Utilizing AI for Global Good
The conversation turns to the concept of legacy, which Robbins defines as leaving an enduring positive impact that outlasts one's physical presence. He outlines the hierarchy of leadership and influence: moving from changing a person's state while present, to instilling values that shift their state when you aren't around, to impacting entire masses of people asynchronously. He views leveraging digital media, streaming networks, and artificial intelligence as the ultimate execution of scale.
Robbins shares details about his technology initiatives, including an AI platform rated 4.9 on the Apple App Store that delivers coaching and guidance. He is also collaborating with researchers and clinicians to build an AI-driven intervention and therapy platform available 24/7/365 in 50 different languages to bridge the global shortage of qualified mental health therapists. Additionally, Paramount approached him to launch a free, ad-supported 24-hour FAST channel—the Tony Robbins Network—accessible on platforms like Pluto TV, Roku, and Amazon Prime Video, streaming live coaching and life-changing interventions for free.
- **Global Reach Initiatives:** A 4.9-rated app and an upcoming 50-language AI therapy platform to address therapist shortages worldwide.
- **Tony Robbins Network:** A 24/7 free ad-supported television (FAST) channel available on Pluto TV, Roku, and Amazon Prime Video.
---
[01:54:20](https://www.youtube.com/watch?v=I_w81rptxkc&t=6860s) Life After Death, Long-Term Impact, and Final Farewell
When asked what happens after death, Robbins admits he does not know whether individual conscious awareness continues, but he holds a fundamental belief that nothing in the universe is ever destroyed; it merely changes form. He prefers to live fully in the present and embrace whatever journey comes next when the time arrives.
Bartlett expresses profound personal gratitude, recalling how watching the 2016 Netflix documentary *Tony Robbins: I Am Not Your Guru* served as his personal entry point into Robbins's work. In particular, Bartlett highlights the emotional story of Matteas, a young man struggling with severe suicidal ideation at an event, as well as a young woman who escaped a sexual cult. Bartlett surprises Robbins by reading a recent message sent by Matteas, who shared that attending the event a decade prior in 2014 completely shifted the trajectory of his life, habits, and decisions. Touched by the update, Robbins notes that hearing long-term transformation stories from strangers across the globe—from China to the Sahara Desert—is the greatest gift of his life outside his family.
Closing out the show, Bartlett highlights Robbins's upcoming free 3-day virtual event, the *Time to Rise Summit* (running January 29th through 31st), encouraging viewers to take control of their lives in the new year. Robbins praises Bartlett in return, expressing admiration for his heart and calling him "the next wave of contribution to this world." The episode concludes with Bartlett presenting the channel's custom *1% Diary* goal-setting framework to the audience.
- **Featured Documentary:** *Tony Robbins: I Am Not Your Guru* (released on Netflix, featuring the 2014 intervention with Matteas).
- **Upcoming Event:** *Time to Rise Summit*, a free 3-day virtual event held January 29–31.
- **Closing Reflection:** Robbins reiterates that when people thank him for changing their lives, he reminds them: "I didn't change your life. You did."
## Notable quotes
> [29:20](https://www.youtube.com/watch?v=I_w81rptxkc&t=1760s) Fear comes from 'this has never happened before, I don't know what this is.' When you recognize a pattern, it gives you power—at least potential power. The first power is you're not afraid anymore. — Tony Robbins
> [41:00](https://www.youtube.com/watch?v=I_w81rptxkc&t=2460s) We're all equal as souls, but we're not equal in the marketplace... You have to become more valuable. — Tony Robbins
> [42:00](https://www.youtube.com/watch?v=I_w81rptxkc&t=2520s) Most people major in minor things. They know more about some actresses or actors' love life or their skin regimen than they do about their own values and needs and what makes them tick as a human being. — Tony Robbins
> [01:15:42](https://www.youtube.com/watch?v=I_w81rptxkc&t=4542s) Change is never a matter of ability. It's always a matter of strong enough reasons, of motive. If you've got strong enough reasons, you can do just about anything. — Tony Robbins
> [01:43:58](https://www.youtube.com/watch?v=I_w81rptxkc&t=6238s) When people ask me like, 'What is the one common denominator of people that succeed on a massive scale around the world?'... the one that is absolutely completely accurate is hunger. The hunger to be more, to do more, to give more, to share more. — Tony Robbins
> [01:54:20](https://www.youtube.com/watch?v=I_w81rptxkc&t=6860s) I didn't change your life. You did. — Tony Robbins
> [01:54:20](https://www.youtube.com/watch?v=I_w81rptxkc&t=6860s) the next wave of contribution to this world — Tony Robbins
## Mentioned
Tony Robbins, Steven Bartlett, The Diary Of A CEO, Captain Coffee, Barack Obama, Luddite, Captain Swing, Marc Benioff, Salesforce, Ray Kurzweil, Geoffrey Hinton, Health and Human Services (HHS), Thomas Jefferson, John Adams, Generations, William Strauss, Neil Howe, Bill Clinton, Newt Gingrich, Tom Brady, Jim Rohn, Mrs. Williams, Donald Trump, Osama bin Laden, Ray Dalio, Carl Icahn, Warren Buffett, Paul Tudor Jones, Viktor Frankl, Sir Richard Branson, Kevin Hart, Steve Wynn, Mark Rothko, Sage Robbins, Jim Robbins, Function Health, Ketone-IQ, HVMN, Apple, Oracle, Disney, Sotheby's, Sound of Freedom, Man's Search for Meaning, Date with Destiny, Matteas, Apple App Store, Paramount, Tony Robbins Network, Pluto TV, Roku, Amazon Prime Video, Tony Robbins: I Am Not Your Guru, Netflix, Time to Rise Summit, 1% Diary
Tony Robbins预测AI岗位替代风险恐引发广泛暴力
除非社会主动为被替代的劳动者进行技能重塑，否则快速发展的人工智能自动化将引发迅猛的劳动力冲击与社会动荡。
Tony Robbins在分享个人成长底层框架的同时，对人工智能即将引发的社会动荡发出了紧迫警告。他剖析了驱动人类行为的六大核心需求，并详细阐释了用于克服心理瓶颈与个人创伤的“状态、故事、策略”（State, Story, Strategy）体系。Robbins将其哲学植根于模式识别、财务韧性与全身心沉浸之中，强调真正的满足感需要超越受自我驱动的成功，迈向爱、奉献以及超越自我的更远大目标。
人类的每个潜意识决定都取决于三要素：关注什么、它意味着什么以及该做什么，而所赋予的意义直接决定了体验到的情绪。 (6:13)
现代过度向内聚焦的自我关怀容易使人意志薄弱，长期的个人转变与持续动力必须超越单纯的意志力，转向服务于超越自我的更高目标。 (13:58)
AI技术的指数级发展不仅迅速取代白领和蓝领劳动力，更可能因未能及时重塑人类技能与心理而引发深层的身份认同丧失与社会动荡。 (15:45)
快速学习与竞争优势的核心在于掌握模式识别、模式利用与模式创造三阶段；而人生的重大突破必须遵循精准顺序：先调整状态（State），再改变信念故事（Story），最后落实策略（Strategy）。 (27:44)
人类行为由确定性、多样性、重要感、爱与联结、成长及奉献这六大基本需求所驱动，任何行为只要同时满足其中三项或以上，就会产生即刻的心理成瘾。 (55:44)
Reading summary
Tony Robbins argues that rapid technological acceleration threatens severe economic and psychological disruption, requiring individuals to shift from passive circumstance-management to active value creation, disciplined emotional mastery, and purposeful contribution.
Technological Acceleration and the Threat of Social Disruption (15:45)
Robbins warns that the exponential growth of artificial intelligence, quantum computing, and advanced automation represents the single greatest challenge facing society. Unlike the 150-year transition from agriculture to industrialization—during which farm labor dropped from 80% to 3%—the AI revolution will compress mass job displacement into a fraction of that time. Robbins cites the risk to roughly 8 million American commercial driving jobs from autonomous vehicles, while noting that quantitative analysts earning between $5 million and $10 million are already being automated. He argues that businesses will inevitably favor automated systems that operate continuously, lower insurance costs, and provide tax write-offs over human labor requiring healthcare.
Robbins highlights warnings from the AI safety community, noting that 25% to 30% of researchers acknowledge potential existential risks from autonomous systems that can replicate, communicate in non-human languages, or exhibit deceptive behavior. Without a proactive framework to retrain workers and psychological coping mechanisms, Robbins forecasts widespread societal grief and civil unrest, drawing historical parallels to the violent 19th-century Luddite and Captain Swing riots. He connects this accelerating technological shift to existing cultural decay, pointing out that an elevated proportion of young men aged 25 to 35 are already economically and socially disengaged.
The Mechanics of Meaning and Human Needs
Robbins asserts that human experience is not determined by objective conditions, but by three subconscious decisions made in every moment: what to focus on, what meaning to assign to that focus, and what action to take. Because human cognition filters external reality, choosing an empowering interpretation directly governs emotional response. To achieve lasting behavioral change, Robbins outlines the sequence of 'State, Story, Strategy,' arguing that superior strategies consistently fail if an individual remains locked in a disempowered emotional state and a self-limiting personal narrative.
Human fulfillment, according to Robbins, is governed by six core needs: certainty, variety, significance, connection/love, growth, and contribution. While Western culture often prioritizes significance—the drive to feel unique and important—Robbins warns that pursuing significance over love breeds resentment, aggression, and isolation. Meeting multiple needs through destructive behaviors like violence or competitive grievance can produce powerful behavioral addictions. Long-term psychological stability instead depends on prioritizing the spiritual needs of growth and contribution, which Robbins argues provide sustainable motivation far beyond modern self-care practices that focus inwardly on personal deficiencies.
Pattern Mastery and Economic Market Value (27:44)
To thrive in unpredictable economic environments, Robbins emphasizes mastering three sequential learning disciplines: pattern recognition, pattern utilization, and pattern creation. Pattern recognition eliminates fear by framing disruption within predictable historical and life cycles, such as the four 20-year personal seasons spanning youth to mature leadership. Pattern utilization involves executing decisively on recognized trends, while pattern creation entails inventing novel frameworks to produce outsized impact, as seen in elite athletes and industry pioneers.
Robbins grounds this learning framework in a foundational lesson from his early mentor, Jim Rohn: while all human beings possess equal spiritual worth, they are not rewarded equally in the marketplace. Economic compensation reflects the unique, specialized value an individual delivers rather than mere time or physical labor. Consequently, Robbins advocates microlearning and total immersion over traditional, passive academic instruction, arguing that rapid skill acquisition is the decisive competitive advantage in an automated economy.
Achievement Versus Fulfillment and Scaled Impact (65:26)
Robbins distinguishes between the 'Science of Achievement'—a rules-based, reproducible discipline for acquiring wealth and physical conditioning—and the 'Art of Fulfillment,' which is internal, subjective, and centered on gratitude. He cautions that 'success without fulfillment is ultimate failure,' pointing to high-net-worth individuals who succumb to depression because they achieve financial autonomy without a transcendent mission.
To transcend pure commercial success, Robbins advocates scaling contribution. Pointing to examples such as Salesforce CEO Marc Benioff's civic philanthropy and his own agricultural initiatives—which introduced year-round multi-cropping systems to raise poor farmers' daily wages from $1.25 to $12—Robbins frames purposeful service as life's highest objective. To expand scalable interventions, he is developing a 24/7 AI-driven therapy platform operating across 50 languages to alleviate the global shortage of qualified mental health clinicians.
Robbins contends that systemic technological displacement makes personal adaptability and psychological resilience urgent, though his solutions rely primarily on private initiative, individual self-mastery, and scaled philanthropy rather than structured public policy or regulatory frameworks.
[29:20] Tony Robbins: Fear comes from 'this has never happened before, I don't know what this is.' When you recognize a pattern, it gives you power—at least potential power. The first power is you're not afraid anymore.
[41:00] Tony Robbins: We're all equal as souls, but we're not equal in the marketplace... You have to become more valuable.
[42:00] Tony Robbins: Most people major in minor things. They know more about some actresses or actors' love life or their skin regimen than they do about their own values and needs and what makes them tick as a human being.
[75:42] Tony Robbins: Change is never a matter of ability. It's always a matter of strong enough reasons, of motive. If you've got strong enough reasons, you can do just about anything.
[103:58] Tony Robbins: When people ask me like, 'What is the one common denominator of people that succeed on a massive scale around the world?'... the one that is absolutely completely accurate is hunger. The hunger to be more, to do more, to give more, to share more.
[114:20] Tony Robbins: I didn't change your life. You did.
[114:20] Tony Robbins: the next wave of contribution to this world
Original transcript
[0:00] I'm trying not to cry. I'm just like,
[0:03] um, [snorts] I hate suffering. [music]
[0:05] I've suffered myself and so I hate to
[0:07] see anybody suffer. And so, um, this is
[0:10] my mission. This is what I'm made for.
[0:12] And, um, I'm just one guy. I can't do
[0:14] everything, but I can do a lot.
[0:18] Um, I always try to help people say,
[0:20] "How can you turn your worst [music] day
[0:21] into your best day?"
[0:23] >> Please help me welcome to the stage,
[0:25] Tony Robbins.
[0:28] He's the nation's number one life and
[0:30] business strategist.
[0:31] >> He's worked with royalty, elite
[0:33] athletes, Oscar winners, scientists,
[0:35] [music] and everyone in between
[0:36] >> to overcome their limitations and
[0:38] accelerate change.
[0:40] >> Can you take us back to the environment
[0:42] that shaped you into the man that you
[0:43] are?
[0:43] >> So, I grew up in a tough environment. I
[0:44] had four different fathers. My mom,
[0:46] [music] she drank alcohol and took
[0:48] prescription drugs. We had no money, no
[0:49] food. And then the thing that changed my
[0:51] whole life was a knock on the door on
[0:53] Thanksgiving. There was this tall guy
[0:54] standing there with two bags of
[0:56] groceries and an uncooked frozen turkey
[0:58] in a pan. And my dad saw this man. He
[1:00] said, "We don't take charity." And he
[1:02] went and slammed the door on the guy.
[1:03] But it became a very useful and
[1:05] distinction for me about how he and I
[1:07] process that day differently because
[1:08] there's three decisions you make every
[1:10] moment of your life. And the real
[1:11] problem is the story you have. For
[1:12] example, that day my dad's focus was the
[1:15] fact he not fed his family and he was
[1:16] worthless. However, I took that as
[1:18] strangers care. And so the story is the
[1:21] belief you've [music] told yourself over
[1:22] and over because belief is the invisible
[1:24] force that controls everything in your
[1:26] life. And then there's the third
[1:27] decision. What am I going to do? And
[1:29] [music] so what I decided to do is
[1:30] someday I'm going to do this for others
[1:31] and end suffering where I can. And so
[1:33] I'm going to show you how to get clear
[1:35] what you really want. Figure out what's
[1:36] been stopping you. Put the plan in place
[1:38] and teach you the most important thing
[1:39] that's made me successful.
[1:41] >> And I don't think people fully realize
[1:42] the significance of how many of the most
[1:44] influential people on planet Earth you
[1:46] have worked with and continue to work
[1:48] with. What is the pattern that you
[1:49] noticed in those people?
[1:51] >> So, I found four things with them. And
[1:52] the first thing is,
[1:55] >> listen, my my team gave me a script that
[1:57] they asked me to read, but I'm just
[1:58] going to ask you um in the nicest way I
[2:00] possibly can. Thank you first and
[2:02] foremost for choosing to subscribe to
[2:04] this channel. It is um it's been one of
[2:05] the most incredible, crazy years of my
[2:07] life. I never could have imagined. I had
[2:09] so many dreams in my life, but this was
[2:10] not one of them. And the very fact that
[2:12] these conversations have resonated with
[2:14] you and you've given me so much feedback
[2:15] is something I will always be
[2:16] appreciative of. and I almost carry away
[2:18] a sort of burden of uh responsibility to
[2:20] pay you back. And the favor I would like
[2:22] to ask from you today is to subscribe to
[2:24] the channel if you um would be so
[2:26] obliged. It's completely free to do
[2:27] that. Roughly about 47% of you that
[2:30] listen to this channel frequently
[2:31] currently don't subscribe to this
[2:33] channel. So, if you're one of those
[2:34] people, please come and join us. Hit the
[2:35] subscribe button. It's the single free
[2:37] thing you can do to make this channel
[2:38] better. And every subscriber sort of
[2:40] pays into this show and allows us to do
[2:42] things bigger and better and to push
[2:43] ourselves even more. And I will not let
[2:45] you down if you hit the subscribe
[2:46] button. I promise you. And if I do,
[2:48] please do unsubscribe, but I promise I
[2:49] won't. Thank you, [music]
[2:58] Tony. I was I was shocked. It was so
[3:02] surprising to me that you had the
[3:04] childhood you had based on the outcomes
[3:06] that you've accomplished in your life.
[3:09] And as someone that has followed you for
[3:10] a very long time, I imagine that there's
[3:13] many other people that have followed you
[3:14] for a very long time that have no idea
[3:16] about the early context. For those
[3:18] people,
[3:20] >> can you take us back to the environment
[3:22] that shaped you into the man that you
[3:24] are?
[3:24] >> Well, I think, you know, I grew up I
[3:26] grew up in a tough environment. I had um
[3:28] four different fathers. My mom was a
[3:30] very intense and passionate woman. Uh we
[3:33] never had any money. We're very very
[3:34] poor. Uh my mom was probably the most
[3:36] important influence in my life by far.
[3:38] Um very loving woman but a very stressed
[3:41] woman and under that stress she drank
[3:43] alcohol and took prescription drugs and
[3:44] when she did that she became very
[3:46] violent. So I took the brunt of that and
[3:48] then figured out how to manage her
[3:49] emotions basically. Uh it's where all my
[3:52] beginning training really happened and
[3:53] yet at the same time she was loving it.
[3:55] She pushed me. She believed in me. Uh
[3:57] she wanted me to be something. So she
[3:59] influenced my life in so many beautiful
[4:00] ways. And then probably what changed my
[4:02] life the most though is my forefather
[4:04] especially made it clear no one gives a
[4:07] damn about anybody else. We lived in a
[4:09] um what I thought was an upper class uh
[4:12] community or city but we were on the
[4:14] other side of the tracks. It was lower
[4:15] middle class and we were you know
[4:17] literally right by the railroad tracks
[4:18] where the worst of the worst live so to
[4:20] speak. And so we're kind of looked down
[4:22] on. And so it really looked like nobody
[4:24] cares. And then the thing that changed
[4:26] my whole life a single event was a knock
[4:28] on the door on Thanksgiving. We had no
[4:30] money, no food. When I say no food, we
[4:31] had crackers and peanut butter, but not
[4:33] a Thanksgiving dinner, right? And uh my
[4:35] dad has been mom are screaming each
[4:37] other through a door and my dad had lost
[4:39] his job. You get the knock of the door
[4:42] and I go open the door and there's this
[4:43] tall guy standing there with two bags of
[4:45] groceries, one in each hand, and at his
[4:47] feet he had an uncooked frozen turkey in
[4:49] in a pan, you know. And he said, "Is
[4:51] your father here?" And I was like, "Just
[4:53] one moment." You know, and I was like,
[4:55] it was Christmas morning. So, I go to my
[4:57] dad and I go, "Hey, Dad, there's someone
[4:58] at the door for you." And he goes, "Who
[4:59] is it?" And I said, "I don't know. It's
[5:01] for you." He goes, "Well, you answered."
[5:02] I said, "I already did. It's for you."
[5:03] So, he goes over there and I'm waiting
[5:05] like with such excitement for him to
[5:07] open the door. And he saw this man and
[5:08] he was not happy. He looked at this man
[5:11] before the guy say a word and he said,
[5:13] "We don't take charity." And he went and
[5:15] slammed the door on the guy. But the man
[5:17] had leaned in because of the groceries
[5:19] and it hit his shoulder and it bounced
[5:20] off, which made my dad even matter. And
[5:24] they said, "Sir, sir," he said,
[5:25] "Somebody knows you're having a tough
[5:26] time. Everyone has tough times. They
[5:28] want you to have this food for your
[5:30] family for Thanksgiving." He goes, "I'm
[5:31] just the delivery guy." And my father
[5:33] said, "We don't take charity." And he
[5:34] pushed the door again. But this time,
[5:36] because the guy's leaning, his foot now
[5:38] has stepped in. It hit his foot and
[5:39] bounced off. And then now my dad's
[5:42] getting more fired up. And I'm standing
[5:44] looking at this whole thing, and it's
[5:45] like a car crash happening. And the guy
[5:49] said something to my dad. I thought my
[5:50] dad was going to punch him in the face.
[5:52] He didn't say it meanly. He said, "Sir,"
[5:54] he said, he saw me. He said, "Don't make
[5:56] your family, you know, suffer because of
[5:58] your ego."
[6:00] And I can still see it like yesterday.
[6:01] My dad's veins on both sides of his neck
[6:03] were just pumping and he was red as can
[6:05] be. And then he just dropped his
[6:07] shoulders. He took the groceries. He
[6:09] slammed it on the table and he slammed
[6:11] the door. And he never even said thank
[6:12] you. It took me maybe a decade to
[6:15] eventually figure it out. And it became
[6:17] a very useful and distinction for me
[6:18] about how he and I process that day
[6:21] differently because I believe there's
[6:22] three decisions you make every moment of
[6:24] your life. You're making them right now
[6:25] if you're listening to me and so is your
[6:26] audience. The first one is what are you
[6:28] going to focus on? You're going to be
[6:30] focused on what happened yesterday, what
[6:31] you're going to have for lunch, what I'm
[6:32] saying, how it relates to you. There are
[6:34] millions of things you can focus on. But
[6:36] you don't experience life. You
[6:38] experience the life you focus on. And
[6:40] most of us are distortion deletion
[6:42] creatures. Our brains don't take it all
[6:44] in consciously. it's too much. So our
[6:47] brains delete things. We distort things.
[6:49] We generalize things so we can make it
[6:51] through our lives. And so if you don't
[6:53] control your focus, you react. And that
[6:56] day, my dad's focus was the fact he not
[6:59] fed his family. It wasn't hard to figure
[7:00] out. He said it over and over again
[7:01] after after he slammed the door. And my
[7:04] focus was, "Wow, there's food. What a
[7:06] concept." You know, I was excited. But
[7:08] the second decision you make every
[7:09] moment, the minute you focus on
[7:10] something, your brain has to figure out,
[7:11] what does this mean? Is this the end or
[7:14] the beginning? Is this person dissing
[7:16] me? Is they are they challenging me? Are
[7:19] they coaching me? Are they loving me?
[7:22] And whatever meaning you give, it
[7:23] produces emotion. And out of that
[7:25] emotion, you make the third decision.
[7:26] What am I going to do? And that day, I
[7:28] know the meaning my dad did. It wasn't
[7:30] just that he didn't feed his family.
[7:31] It's that he was worthless. You know, I
[7:33] can't even feed my family. And he
[7:35] muttered all this stuff continuously.
[7:37] But I I took that as stranger's care. It
[7:41] completely violated everything I had
[7:43] experienced in my life up until that
[7:44] point. And my brain was like, if a
[7:46] stranger doesn't even want credit for
[7:47] this and they fed my family on
[7:49] Thanksgiving,
[7:51] I got to care about strangers. And so
[7:53] what I decided to do is someday I'm
[7:54] going to I'm going to do this for
[7:55] others. And so when I was 17, I went out
[7:58] and I uh I didn't have a lot of money,
[8:00] but was doing okay. And I went to a
[8:01] grocery store and I told the manager
[8:03] what happened in my life and I said, "I
[8:04] want to feed two families. Help me out.
[8:06] Give me a discount." And he gave me 10%
[8:08] off. And I thought, "Cheep bastard." But
[8:10] I took it. I had the most enjoyable
[8:13] shopping. I took two shopping carts and
[8:14] just filled it up with two families. And
[8:16] then I um I called this church and I
[8:19] said, "Who do you know that needs help
[8:20] but won't ask for it? Won't come for
[8:22] it." And they gave me two families
[8:24] names. And so I wrote a little note. I
[8:26] just put this is a gift from a friend.
[8:28] Everyone has tough times. I hope you
[8:30] have a beautiful Thanksgiving and
[8:31] someday if you can pay this forward. I
[8:34] didn't use the word pay it forward. I
[8:35] said do this for someone else. But now
[8:36] you look at us pay it forward. and I put
[8:38] love a friend. And then I I realized I
[8:40] was going to the bario area of the city
[8:42] and I was like maybe they don't speak
[8:43] English. So I had a friend of mine write
[8:44] in Spanish on the back. So I figured I
[8:46] could flip it over. And I the first
[8:48] house I went to, it's a little tiny
[8:50] place. I knock on the door and this
[8:51] woman about this tall asmatic woman sees
[8:55] me and sees the food and screams and
[8:58] then grabs my head and pulls it down,
[8:59] starts kissing me on the cheek and said,
[9:01] "No, no, no. Delivery boy, delivery
[9:02] boy." And she and I and I pull out the
[9:05] note and I flipped it over in Spanish
[9:07] and she read it and then she started to
[9:08] cry and she goes and she started giving
[9:11] me kissing. I said, "No, deliver." She
[9:12] goes, "No, gift of God. Gift of God."
[9:15] And I'm trying not to cry, you know,
[9:17] just like um I feel like it was
[9:19] yesterday still. And so, um I the door
[9:24] opened. It's a tiny little place size of
[9:26] your kitchen here or reminder of your
[9:29] kitchen. And um and I I was so excited
[9:33] to start food down. All a sudden I heard
[9:34] screams and then next thing I know I'm
[9:36] hit by one and by another four boys. And
[9:39] one hit one leg, one hit the other. They
[9:41] saw the food they went crazy. Um and I
[9:44] said, "Come help me." You had other
[9:46] stuff in the van. And when they saw the
[9:48] pumpkin pie, it was really over, you
[9:49] know, and we bought all this food in and
[9:51] it was time to go. And um the father had
[9:55] left them. I found out later 4 days
[9:57] before Thanksgiving with no money and no
[9:59] food. And I'm anyway I'm looking through
[10:02] the mirror and I just started crying
[10:04] uncontrollably and I'm like why am I
[10:06] crying so bad? This is such a beautiful
[10:07] moment. And I just realized you know my
[10:11] worst day of my life was really my best
[10:13] day. That the day that was the most
[10:16] painful to me cuz that father is the one
[10:17] who he adopted me. I carry his name. um
[10:22] that I wouldn't be there that day. I'm a
[10:24] good human being, but you know, would I
[10:26] work as hard as I worked to feed other
[10:28] people? I mean, I'm next year I did
[10:30] four, then eight, then 12, then I had a
[10:32] little company. I got my employees
[10:33] involved. Then I got to a million
[10:35] people, two million people. And then
[10:36] about 12 years ago, I decided I want to
[10:38] throw I want to feed a billion meals
[10:40] here in the United States in 10 years.
[10:42] And so, it's grown and grown and grown,
[10:44] all from not being fed. And so, I I I
[10:48] see it as a blessing. I see. I always
[10:50] try to help people say, "How could you
[10:51] turn your worst day into your best day?"
[10:53] That's when life is really magical.
[10:55] >> How many years has it been since you met
[10:57] that young mother with her four
[10:58] children?
[10:59] >> I was 17. I'm going to be 66.
[11:02] >> Wow. 50 years.
[11:04] >> Yeah.
[11:06] >> And it still brings you to tears to
[11:07] recount that.
[11:08] >> It really does.
[11:09] >> Why? Why is that?
[11:11] >> Um I have a I hate suffering. I've
[11:15] suffered myself and so I hate to see
[11:16] anybody suffer. And so I'm unbelievably
[11:20] driven to end suffering where I can to
[11:22] help anyone do that. Whether it be
[11:23] hunger or emotional hunger or depression
[11:25] or sadness or relationship or I just I
[11:28] don't know what it is. I just I love
[11:29] human beings. I hate suffering and I
[11:31] hate and I love to see when somebody
[11:33] awakens to who they are. And we all are
[11:35] so much more than we ever you know
[11:39] perceive oursel to be. But many times
[11:41] you don't discover that until you have
[11:42] to. I like to try and show people how to
[11:44] do it. So I have to wait till life hits
[11:46] them. you know, anything you can
[11:47] imagine. We're all going to go through
[11:48] extreme stress in our lives, but how do
[11:51] you do stress or distress? Use you. And
[11:53] so, my whole thing is help people show
[11:55] them how to use stress. Cuz I don't care
[11:57] how good a person you are. I don't care
[11:59] how spiritual or religious you are. I
[12:01] don't care how smart you are, how rich
[12:03] you think you are. Every human being is
[12:06] going to go through extreme stress
[12:07] multiple times in their life. And the
[12:09] real question is, what are you gonna do
[12:10] with it? And the first thing is, if
[12:11] you're going through hell, keep going.
[12:12] But if you keep going, you discover
[12:14] number one how strong you really are.
[12:16] Cuz if you don't give up, you'll
[12:17] discover who you are. The second thing
[12:19] you find out is who your real friends
[12:20] are. Cuz when things aren't so great,
[12:22] you get to see who those are. And then
[12:23] third, it almost gives you like an
[12:25] inoculation to future stress. Cuz like I
[12:28] had a friend that was shot down in
[12:30] Vietnam and was in a prison there for
[12:32] seven years in solitary confinement. And
[12:35] um Captain Coffee is his name. And I
[12:38] remember I met him later in life and he
[12:39] was going through this tough thing with
[12:40] the IRS and it was so unfair. It took
[12:42] him three years. He got his money back.
[12:43] But I said, "Doesn't that drive you
[12:45] crazy?" He goes, "After being with the
[12:47] North Vietnamese," he goes, "You know,
[12:48] what could the IRS do to me?" You know,
[12:50] so I think those pieces are there. But
[12:52] everyone gets called on the journey.
[12:54] Most people try to resist it, but that
[12:56] journey, that's what the call is. It's a
[12:58] call to grow. So I'm I'm big on change
[13:02] your story, change your life. And I'm
[13:04] big on understanding the narrative of
[13:05] where you are in the story of your life.
[13:07] Because if you understand where you are,
[13:08] it gives context. It gives meaning and
[13:10] it doesn't make you feel overwhelmed.
[13:12] >> Had your mother not suffered in such a
[13:14] way, do you think this would be so
[13:15] important to you had you not observed
[13:17] that suffering?
[13:18] >> Yeah. No, I I I I've often said I'm like
[13:21] I said earlier, I think I'm I'm a good
[13:23] human being. I think I still to help
[13:24] people, but would I providing 62 billion
[13:26] meals and working around the clock on
[13:28] top of, you know, my 114 companies and
[13:31] all that? No, I don't think I would. And
[13:33] that hunger comes very often from pain.
[13:36] But pain's not enough to keep you going.
[13:38] Pain only goes so far. You've got to
[13:40] find something that it's like I I tell
[13:43] people there's two types of motivation,
[13:44] right? There's push motivation. You
[13:46] know, you're making something happen.
[13:48] And I have enormous willpower. I'm sure
[13:50] you do. Most of the people we probably
[13:52] interact with have great willpower,
[13:53] right?
[13:54] >> But there's still a limit to it. But
[13:56] there's no limit to pole motivation.
[13:58] Pole is there's something so magnificent
[14:00] you want to serve something that you
[14:02] care about more than yourself. That's
[14:04] where all the energy in life comes from.
[14:06] You know what's in your heart and your
[14:07] soul. What wakes you up in the morning
[14:09] and makes you go. And I think if I
[14:11] hadn't had the pain, I don't think I
[14:13] would have been sensitized. But I also
[14:15] if I hadn't felt the pleasure of serving
[14:18] and seeing impact on such a large scale,
[14:21] then you know, you'd be limited because
[14:22] you listen, meeting your own needs is
[14:24] not that hard. Like I my biggest beef
[14:27] with right now is since co is this whole
[14:28] self-care revolution we've got. I mean,
[14:31] you got to take care of yourself. Don't
[14:32] get me wrong. I take care of myself. And
[14:34] you know, you get weaker and weaker the
[14:36] more you focus on yourself. The human
[14:38] mind is always going to figure out
[14:40] something that isn't good enough. But
[14:42] when you're serving, you're not there.
[14:44] Like your mind's not there. You're with
[14:46] the people. You're with what you're
[14:48] doing. And it's the escape from the
[14:50] mind's reductionism. And so I really
[14:53] believe that people the secret to life
[14:56] is to find something you care about more
[14:57] than yourself that gives you that pull
[14:59] motivation. And then you're never going
[15:00] to lack for energy. You're never going
[15:02] to lack for passion. You're never going
[15:03] to lack for anything. And you're going
[15:05] to have a life that's extremely
[15:06] meaningful. It's not happy every moment
[15:08] there. They're not meant to be. If you
[15:10] smile, have you ever smiled so much face
[15:11] hurt?
[15:12] >> You know, we need variety. So you But
[15:14] meaning that's something you can find no
[15:16] matter what.
[15:18] >> I asked you before we started recording
[15:20] um a question I almost never ask any of
[15:22] my guests, which is what is the thing
[15:23] that we should be talking about the
[15:25] most? and you told me, you know, shortly
[15:27] after um what your answer was, but you
[15:29] know, even shortly after that, you then
[15:31] went on to talk to me about how you're
[15:33] driven to end suffering. Now, if I
[15:35] compare these two answers, the answer
[15:36] you gave me to the question I asked
[15:38] about what's the most important thing
[15:39] for us to be talking about and your
[15:41] second point about your desire to end
[15:42] suffering, there's probably some kind of
[15:44] overlap.
[15:44] >> There is. Yeah. So, if I were to ask you
[15:46] just for because we weren't recording
[15:47] then, what you think maybe the most
[15:49] consequential thing we should be talking
[15:51] about right now is as it relates to
[15:53] suffering and everything that's going on
[15:54] in society, what would that answer be?
[15:56] >> I think it's uh AI, but it's not just
[15:57] AI, it's nanotechnology, it's how
[15:59] technology, the rapid change in
[16:02] technology and if you don't believe it's
[16:04] going to destroy humanity and it's going
[16:06] to liberate us from a lot of labor, if
[16:08] you believe that, the ones that promote
[16:10] that concept. If that does happen and we
[16:13] displace this many jobs in this short a
[16:15] period of time, jobs are not just money.
[16:17] Jobs are meaning. It's not the only form
[16:19] of meaning, but it's meaning. So, it's
[16:21] like you talk about, well, we'll do give
[16:23] people UBI and okay, I think you might
[16:26] have to because the changes are going to
[16:27] happen so rapidly. Like I said, you
[16:29] know, farming, 80% of us were farmers
[16:32] 150 years ago. Now, it's 3%. We feed the
[16:34] world. That's a long transition. Uh, I
[16:37] think I mentioned to you off the air
[16:38] here, I was visiting with President
[16:39] Obama 10 years ago and towards the end
[16:42] of his term there and I was saying,
[16:44] "Hey, I just got to talk to you. You
[16:45] know, you inherited a pretty tough
[16:46] economy from the original 2008 explosion
[16:49] breakdown. We lost 8 million jobs." So,
[16:51] I said, "There's technology coming right
[16:54] now that we can predict is going to
[16:55] displace more than those 8 million
[16:57] jobs." And I talked to him at that time
[16:59] just about I said, "Just take one like
[17:00] self-driving cars." We were just
[17:02] starting to come out. I said, "In the
[17:04] next 10, 12, 13, 14 years, they're going
[17:07] to become ubiquitous." And I said,
[17:09] "There's 8 million truck drivers, Uber
[17:11] drivers, and taxi drivers. And
[17:14] [clears throat] are you doing anything
[17:15] to retool them?" I said, "Because
[17:17] >> just in the US,
[17:18] >> just in the US." I said, "Because if you
[17:20] don't, think about this. If I'm a
[17:21] business person and I can hire a person
[17:23] to drive a truck only eight hours a day,
[17:25] I have to pay for the healthcare, which
[17:26] gets more expensive every year. Um,
[17:28] they're going to [ __ ] at me about
[17:29] things. And I can buy a truck that can
[17:31] drive 24 hours a day. My insurance is
[17:33] cheaper because it doesn't make mistakes
[17:35] and I can depreciate the asset. Am I
[17:38] going to hire anybody? I said, so those
[17:41] jobs going to go that's 8 million.
[17:42] That's one sector. We could look at
[17:44] pharma. There's so many industries
[17:46] affected. So I said, we've got to retool
[17:48] those people now where there's 10 years
[17:50] to gear them up because these are not
[17:51] people that are going to do it on their
[17:52] own and they're going to be shocked. The
[17:54] shock to their system. The loss of
[17:56] dignity of of being in control agency of
[17:58] their own life, of their own job, of
[18:00] their own direction is huge. And if you
[18:03] go back to like the Ludites, you know,
[18:04] you're from the UK, right? You must know
[18:06] your history there. 1800s, you know,
[18:08] Merkantile, they come up with these
[18:10] machines and how did people react? And
[18:11] by the way, this story is the same
[18:13] across history. We have a radical change
[18:16] like this. All these people are
[18:17] displaced and what did they do? They
[18:19] rioted. They took hammers and they
[18:21] destroyed those machines. They
[18:23] threatened to kill the owners of those
[18:25] companies and some were shot and killed.
[18:27] They blew up and firebomb places. And
[18:30] what did the UK uh you know do about
[18:32] this? They passed a law in the first
[18:34] year of this of these ludites saying you
[18:36] destroy machine, it's capital
[18:38] punishment. They hung people because
[18:41] they couldn't have them destroy the
[18:42] growth of the of the economy, right? And
[18:44] guess what? 15 years later, the same
[18:46] thing happened again with the thrashers.
[18:48] thrasher machines that were used for
[18:50] wheat and they lost all the jobs and the
[18:52] people and the government overreacted.
[18:54] I'm not trying to be overly dramatic,
[18:56] but if anything this transition is just
[18:58] going to be smooth by us doing nothing,
[19:00] they're wrong. And the problem is, as I
[19:02] mentioned to you before, I think the
[19:03] leverage is not in favor of us taking
[19:07] care of society. The leverage is the
[19:09] carrot and the stick. The carrot is I
[19:10] can make a trillion dollars if I have
[19:12] the right LLM or, you know, if I get to
[19:15] artificial general intelligence. Who
[19:16] knows? And if we don't do it, China's
[19:20] going to do it. That's the stick. And
[19:21] then they're going to run the world. So
[19:23] there's no focus on safety virtually, as
[19:25] you well know. And there's certainly no
[19:27] focus on what's happening with these
[19:28] jobs. Right now, high school students
[19:30] are getting jobs more than college
[19:32] students for the first time in 50 years,
[19:35] right? You see the displacement. You
[19:37] know, you got friends just like I do.
[19:39] Mark Benoff's one of my dear friends.
[19:40] They let go of like what was it? I think
[19:42] it was was it 5,000 customer service
[19:45] agents and now it's done with AI now.
[19:47] Now he wants to elevate them to other
[19:48] jobs. So we have to look at what this
[19:51] means to our society. We have to
[19:53] anticipate what this means and we've got
[19:54] to retool not just the jobs but the
[19:57] psychology because people talk about a
[20:00] post-work world. You hear people talk
[20:02] about this all the time. Elon, people
[20:04] like that. They labor is not like
[20:05] electricity. You just take it for
[20:06] granted. It's so cheap. It's so easy.
[20:08] Well, if that's true, and he's talking 3
[20:10] to 5 years, and a lot of people say
[20:11] Elon's early, he usually is uh in his
[20:14] predictions, but Ray Kerszwell is a good
[20:16] friend of mine. He's the most accurate
[20:17] predictor of technology in history. And
[20:19] he's been saying 2029 for almost 20
[20:22] years is when we have artificial general
[20:24] intelligence. If you go to Hinton, I
[20:26] think you've interviewed Hinton, haven't
[20:27] you? Right. So, he's the longest. He's
[20:29] saying 2030 to 2040. He's given us a
[20:31] little more room. In the next 3 to 10
[20:32] years, this is going to happen. How are
[20:34] we prepared for this?
[20:36] And so this is the questions I'm trying
[20:38] to bring up to people that have
[20:40] influence to say if you're in business,
[20:42] you got to take a look at this. If
[20:43] you're in government, you got to take a
[20:44] look at this. And so I I just got um
[20:46] they haven't announced yet, but I just
[20:48] got selected to be on the federal
[20:50] advisory committee for the president and
[20:53] for the health and human services and
[20:54] I'm on the mental health side and I'm
[20:56] hoping to use that position to bring
[20:59] more of government's focus into this
[21:01] category as well because it's it's got
[21:02] to be addressed
[21:03] >> when we recite these. And that's by the
[21:05] way the answer to your question is and
[21:06] that's suffering.
[21:07] >> That's suffering at the highest level.
[21:09] Not just financial suffering. That's
[21:10] emotional suffering. That's loss of
[21:12] identity suffering. If I am a coder, I
[21:15] am a truck driver and I lose who I am.
[21:17] Now I just want to say one last thing.
[21:20] We've already been in a postwork world
[21:22] because I one person said to me
[21:23] recently, well, for 4,000 years we tied
[21:26] our identity to our work. I said, no,
[21:27] Americans all go, what do you do? Not
[21:29] everybody in the world does that. And
[21:32] for 4,000 years, our connection post
[21:34] before the agricultural revolution was
[21:37] really what tribe we're connected to.
[21:39] And our sense of significance was maybe
[21:41] our courage in battle, not our financial
[21:43] component. Or maybe it was our
[21:46] creativity, our poetry, our storytelling
[21:48] capacity, or maybe it was our
[21:49] generosity. Um maybe it was our wisdom.
[21:52] So we can find other things to have
[21:54] meaning besides a job. But if you don't
[21:56] take a culture that's been conditioned
[21:59] for 200 years to think a certain way,
[22:01] we're going to have a lot of pain. And I
[22:03] would like to see us have less of that
[22:05] if we could. And I'm only one person,
[22:07] but I'll do my best to help people make
[22:09] that transition.
[22:10] >> It's funny because when we think about
[22:11] those historical examples of transition,
[22:14] I for many reasons think this is even
[22:16] more extreme.
[22:17] >> I agree.
[22:17] >> Because you have intelligence and you
[22:19] have you've basically disrupted both the
[22:20] muscles and the mind. But you know if
[22:22] the reason it's going to explode even
[22:23] faster is because we're moving from LLM
[22:25] to now actually studying visually what's
[22:27] happening in the real world. And when
[22:29] robots do that then the game changes
[22:31] their tempo of learning. And just think
[22:33] about this. You and I are having a
[22:34] conversation. I picked up one of your
[22:36] books here and I'm reading through your
[22:36] book. So I want to get a feel for who
[22:38] you are and everything else before I
[22:39] came here. I've seen some of your videos
[22:40] but and I know like I really enjoyed it.
[22:42] But I had to go get that. I had to take
[22:45] a couple hours to dig through that. You
[22:46] and I have a conversation. If either one
[22:48] of us learn something we're a machine.
[22:51] every machine knows it instantly. You
[22:52] push one button and they have all of
[22:53] that knowledge. There's none of this
[22:55] word transfer. It's just it's now. So,
[22:58] [snorts] people don't realize what this
[22:59] really means. And when you're learning
[23:00] from the real world, not just LLMs,
[23:03] right now, you and I are our brains are
[23:05] predictive devices. They're predicting
[23:07] what is going to happen next to the best
[23:09] of our ability. And we're trying to
[23:10] close that gap as much as we can or we
[23:11] get jolted. Well, think how predictively
[23:14] that's going to do to people's heads
[23:15] when all of a sudden their labor is not
[23:17] needed.
[23:18] >> And it's no longer blue collar labor,
[23:20] which is what people thought it would
[23:21] be. It's white collar labor. I mean,
[23:22] like my financial I have a lot of I have
[23:26] uh I own 95 different private equity
[23:28] firms. I have own the firms, not the
[23:29] actual funds, right? So, I get to do and
[23:31] 20 of them and I got pieces of all of
[23:33] them. So, they're biggest in the world.
[23:35] And so, I get to take a look at some of
[23:37] the things that are happening so fast.
[23:39] And I look at all those jobs and I see
[23:41] people in those industries and quantum
[23:44] is taking it took over maybe five years
[23:46] ago. I've seen the shrink in these
[23:48] offices from staffs the guys who are
[23:51] making 5 million $10 million a year that
[23:53] are now unemployed. Right? It's not just
[23:55] the blue collar worker. It's everyone.
[23:57] So you're right. This has never happened
[23:58] before in history. And what's being done
[24:00] about it?
[24:01] >> More money's been put into it to
[24:03] accelerate it.
[24:03] >> The carrot and stick, the trillionaire
[24:05] and China, those two pieces are driving
[24:07] it all. And a few people are trying to
[24:09] hammer like Hinton and a few other
[24:10] people. We got to work on safety here so
[24:12] it doesn't eliminate the human race. And
[24:14] I'm not a reactionary person, but you
[24:16] know of what is it 25 30% of them people
[24:19] that work in AI say that they think it
[24:20] could potentially do that. I mean like
[24:22] you could use electricity to kill people
[24:24] or light up a city. So all technology is
[24:26] that challenge. But this is a different
[24:27] technology. This is a technology that
[24:29] keeps learning can replicate itself.
[24:31] Right now they don't even know how some
[24:32] of this actually works. They don't know
[24:34] how the AI is actually working. It's
[24:35] teaching itself. These AIs now have
[24:37] their own language. I'm sure you know
[24:38] they're talking no longer in English to
[24:40] each other. And you know, I'm sure
[24:42] you've seen the studies, right, where
[24:43] they give them information on in the
[24:45] email and then they say they're going to
[24:47] shut shut off the AI and it blackmails
[24:50] them by giving them they g information
[24:52] about somebody having an affair and it
[24:53] blackmails them. I mean, it lies. So,
[24:56] we're we're living in a crazy world
[24:58] where the opportunity is greater than
[25:00] any time in his history for us to be
[25:01] creators. We were created and we're
[25:03] meant to create and we've got tools to
[25:05] create like never before. But we we're
[25:07] going to have to make sure that as we're
[25:08] doing that, we've got some parameters
[25:10] around safety and some parameters about
[25:12] what does it do to society. And I don't
[25:14] have the perfect answers for it. But I
[25:15] do know one thing, retooling is the
[25:17] answer. And I don't believe most people
[25:19] will be replaced by an AI. They'll be
[25:20] replaced by somebody who knows how to
[25:21] use AI.
[25:23] >> Yeah. One of the things you said there
[25:24] really blew my mind when I watched a
[25:26] video from Boston Dynamics this week
[25:27] where they the guy explained how these
[25:29] robots are going to learn. And he goes
[25:30] there's two ways. One way is we're going
[25:32] to get our factory workers to wear a
[25:34] suit and every time the factory worker
[25:36] does something the the all the robots
[25:39] are going to learn that thing. And the
[25:40] other thing is he said is if one of our
[25:43] robots learns something whether it's how
[25:45] to pick up a book or how to make an
[25:46] omelette every robot learns it
[25:48] instantaneously. And my mind was like
[25:50] wow that is I personally
[25:55] don't know where this leaves us. to well
[25:58] neither do I but there are certain
[26:00] things you know it's leading us towards
[26:01] you know it's going to lead us to a
[26:02] great deal of violence because there are
[26:04] going to be people like have always
[26:06] happened with technology displaces them
[26:09] only this is going to be a global event
[26:11] across multiple areas and not just
[26:12] drivers of Ubers and truck drivers if we
[26:15] don't get our act together and have a
[26:16] plan there's going to be violence for
[26:18] some period of time there'll be there's
[26:20] that grief period of loss and that
[26:22] people go through when something jars
[26:24] them that much and some people don't
[26:26] return from that grief. And some people
[26:28] are going to take this technology and
[26:29] they're going to go off. It's already
[26:30] happening now even without AI. There are
[26:33] more males at home 25 to 35 living at
[26:36] home with their family not working than
[26:38] any time in human history including the
[26:40] depression. Right? There are I think
[26:43] it's 25% or I think it was 30% I forgot
[26:46] the number. I just saw it recently of
[26:47] young men have never approached a woman
[26:49] to ask her out for a date. They play
[26:52] video games all day long. their mom does
[26:54] their laundry and they order Uber Eats.
[26:56] This is a mass number of people. That's
[26:59] just the technology of getting somebody
[27:01] gamified. Imagine with AI. So, some
[27:04] people are going to go live there and
[27:05] some people are going to go the Star
[27:06] Trek route and say, "I'm going to figure
[27:07] out what makes human existence be here."
[27:10] But it's not hard to figure out. The
[27:11] majority are not going to go the Star
[27:13] Trek route. And so, we've got to have a
[27:15] bridge because of the time compression.
[27:17] If this was a hundred years to do it, we
[27:19] could adjust. There will be more jobs.
[27:21] There'll be new jobs. There'll be new
[27:22] time. But it's the time frame that I'm
[27:24] most concerned about. So when you ask me
[27:25] what I'm concerned about, that's what
[27:26] I'm concerned about because it creates
[27:28] suffering. And it's something that we
[27:30] can predict is going to create
[27:31] suffering. And yet I see very few people
[27:33] in positions of influence and power
[27:34] doing much about it.
[27:36] >> So on an individual level, if you were
[27:38] an 18-year-old Tony Robbins, what would
[27:42] you be doing at this moment? What would
[27:44] you be focusing on work-wise? How would
[27:46] you be designing your life for such a
[27:47] world?
[27:48] >> I have five kids and five grandkids,
[27:50] right? So, I have a 52-year-old daughter
[27:54] and I have a thanks to CO a 4-year-old
[27:56] daughter. So, CO was good to me. I was
[27:58] home. So, um I look at my my especially
[28:02] my grandkids and my daughter and I say
[28:05] they're entering a world that none of us
[28:07] have known before. And so, how do I arm
[28:08] them for it? And the answer is a couple
[28:11] of things. Number one, I have to teach
[28:12] them not to do what most people in the
[28:14] world do. Most people you talk to of any
[28:17] even quote successful people, whatever
[28:19] that means, they're stressed all the
[28:21] time. Stress. I'm so stressed. You hear
[28:24] people talk about stress all the time.
[28:25] It's like they argue about who's more
[28:26] stressed. And I I look at that and go,
[28:28] why are they stressed? And the answer is
[28:30] because they're managing their life.
[28:33] We're not made to manage circumstances.
[28:35] We're made to create. We were created by
[28:37] something. Call it your creator. Call it
[28:40] the universe. Call it God. Whatever you
[28:41] want to call it. And we were made to
[28:43] create. And when we create, we're alive.
[28:45] When we just try to maintain or manage
[28:47] or hold on to something, if we're just
[28:49] caught up in making a living instead of
[28:51] designing a life, life is a [ __ ] And
[28:53] that's why so many people have so many
[28:55] challenges. So, I'm teaching my kids to
[28:57] be creators and I teach them the second
[28:59] piece, the most important thing I
[29:00] believe that's made me successful. And
[29:02] anyone I've ever interviewed, you
[29:03] interviewed a million people. You see if
[29:04] you agree or disagree with me. The three
[29:07] most important skills in life now are
[29:09] the ones that allow you to learn more
[29:11] rapidly. If you learn rapidly, you can
[29:13] win no matter what happens with the
[29:15] technology. And what are those three
[29:16] skills? Number one, the skill of pattern
[29:19] recognition.
[29:20] When you can recognize patterns, you
[29:22] eliminate fear. Fear comes from this has
[29:24] never happened before. I don't know what
[29:26] this is. Chaos. Like I hear people all
[29:28] the time talk about how we've never been
[29:30] this place politically where here in
[29:32] America where the most we're going to
[29:33] have a civil war. The And they don't do
[29:35] any history whatsoever. I I have these
[29:37] two placards that I have because back
[29:38] then they didn't have ads, right? They
[29:40] had placards and one is from Thomas
[29:42] Jefferson talking about Adams and one of
[29:44] Adams about Jefferson and they said
[29:45] stuff that make Republicans and
[29:46] Democrats look like they're nice to each
[29:48] other. I mean it's just unbelievable the
[29:50] stuff they said. This is a cycle. And so
[29:53] when you recognize a pattern it gives
[29:55] you power, potential power at least. The
[29:57] first power is you're not not afraid
[29:58] anymore. You go now this is not
[30:00] something that's never happened. This is
[30:01] not something that's going to I I can
[30:03] see this. I can see how this has been
[30:04] dealt with. What took us from living in
[30:07] fear, from being hunter gatherers or
[30:10] trying to survive every day, didn't know
[30:11] if we're going to survive every day to
[30:13] being able to stay in one place?
[30:16] What pattern recognition?
[30:18] >> I was going to say the seasons, but
[30:20] >> you got it.
[30:20] >> Really?
[30:20] >> That's it. The seasons. I figured you
[30:22] got the seasons. Because before that,
[30:25] you could do the right thing at the
[30:27] wrong time and you get pain. And three
[30:31] of the four seasons are the wrong time.
[30:34] So once we figured out, oh my god, if I
[30:36] plant in the spring and I take care
[30:38] through the hot summer, I get this big
[30:40] reaping and if I hang on to some of it
[30:42] to make it through the winter, I can
[30:44] live here. I don't have to worry. All my
[30:45] fear disappears. So we have the minute
[30:48] we understood seasons, it changed
[30:49] humanity. And by the way, there's the
[30:51] seasons to your life. You could say 0 to
[30:54] 21 is springtime. Springtime. How hard
[30:57] is it for something to grow in
[30:58] springtime? If you start a business in
[31:00] an economic spring where everybody's
[31:02] optimistic, you think you're a genius,
[31:04] you're just in the right season, right?
[31:06] >> So 0 to 21, you're taken care of. And
[31:09] that season, you grow like crazy.
[31:11] Somewhere around in roughly, and
[31:13] everyone's different, 21, 22 years old,
[31:16] you go the next stage, 22 to 42, and
[31:19] that's your summertime. That's the
[31:20] testing period of your life. What
[31:22] happens? You are 21, you've heard all
[31:24] this stuff, and now you go, you know
[31:26] what? I don't know if I believe this
[31:27] [ __ ] I want to see what I believe.
[31:28] But I'm going to test all history, all
[31:31] studies of psychology show this is the
[31:32] most difficult time in most people's
[31:34] lives, right? 22 to 42. So if you're in
[31:36] that range and you're listening, I love
[31:38] you. Hang in there. [laughter]
[31:40] You know, this is this is your ground.
[31:41] If you keep growing, this is a great
[31:43] time. All right? Somewhere in that
[31:45] range, you make a transition. Somewhere
[31:47] around 30, 35, you're 33, you just got
[31:50] engaged. Congratulations. Right? You
[31:52] start to move towards a family. You
[31:54] start to have those experiences. I'm
[31:56] sure yours will be very successful. many
[31:58] aren't. Right? So at 42 43 to 63, that's
[32:03] the fall. If you planted in the spring,
[32:06] right, and you worked your tail off
[32:08] during that hot summer, now you can do
[32:11] more with your pinky than working around
[32:13] the clock. You know more people, you
[32:15] have relationships. You recognize the
[32:17] patterns. You know what's going on. It's
[32:19] nothing's really a shock or surprise to
[32:21] you. You're more strategic. You're more
[32:23] efficient or more elegant. You have more
[32:26] choices. um you've learned a lot of
[32:28] lessons if you grew. Now, if you didn't
[32:29] plant in the spring and work hard in the
[32:31] in the summer, you're going to weep in
[32:32] the fall, not reap in the fall, right?
[32:34] But so now this is this is your power
[32:36] period. This is when most people earn
[32:37] the most money in their life if they're
[32:38] going to grow because they've
[32:39] accumulated knowledge, skills,
[32:41] relationships, and so forth. And then
[32:43] the winter is comes back to that 64 to
[32:47] 84 to 104 to the oldest humans 124. That
[32:51] period is a transition period to where
[32:54] you become a real leader because you're
[32:56] no longer, you know, in that 22 to 42,
[32:58] you're trying to prove yourself to
[32:59] yourself or maybe other people or both.
[33:02] But there's a point when you get into
[33:03] your power group. You know who you are
[33:05] by the time you get into this last
[33:06] season, this, you know, 64 to 84, 104,
[33:10] 124, you know who the f you are. I mean,
[33:13] and and you you want people to like what
[33:15] you do, but if they don't, it's like,
[33:17] you know who you are. You don't give a
[33:19] [ __ ] I've just entered that season
[33:21] myself. I'm about to be 66 in a few
[33:23] weeks and um it's the most fulfilling
[33:26] season of all. Um it's mindbgggling. I
[33:28] wouldn't believe that when I was your
[33:30] age. That's why I'm sharing it. It's if
[33:32] you're healthy, if you're fit, if you're
[33:34] strong. Um if you don't do that, then
[33:35] it's can be a [ __ ] that time. But if
[33:37] you're healthy and strong, you have 40
[33:39] year relationships, 35 year business
[33:41] relationships. You have friends that
[33:44] adore you and love them and you're it's
[33:46] unbreakable. It's unshakable. you have
[33:48] an intimate relationship or a family or
[33:50] husband and wife relationship if you've
[33:52] built to that point that is beyond
[33:54] anything you could have dreamed of or
[33:55] hoped for. You wake up every day and you
[33:57] know that life is a gift and you want to
[33:59] give back even more. Like you're more
[34:01] driven than you were when you were in
[34:03] the 22 to 42 stage. Those are the
[34:06] seasons. There's one more. Your seasons
[34:08] of history and your season of history
[34:11] shapes how you shape your life. So you
[34:14] can look at a thousand years of Roman
[34:16] history. I'm very much in history and
[34:17] 500 years of Anglo-American history. Um,
[34:20] and you start to see patterns. In fact,
[34:22] I'd recommend for everyone there's a
[34:23] book called Generations. Have you read
[34:25] it?
[34:25] >> No.
[34:26] >> When I was working with President uh
[34:27] Clinton
[34:29] in those days, I worked with President
[34:30] Clinton. I went across the other side
[34:33] and worked with the speaker of the house
[34:35] Gingrich. I on the same day on Clinton's
[34:38] on on his desk on the resolute desk was
[34:42] this book generations. And I asked him
[34:44] about it and he told me about how it
[34:46] it's amazing. It shows how history is
[34:48] somewhat predictable and why the cycles
[34:50] are generated by different generations,
[34:52] how we react the way we're we grew up.
[34:55] And then I go over to Gingrich's office
[34:58] and he's a historian. He's got it on his
[34:59] desk.
[35:00] >> It's a pretty thick book, good size
[35:01] book. My point is it if you want to
[35:04] navigate your life, you need pattern
[35:06] recognition so you don't go in reaction.
[35:08] And one thing is to understand seasons
[35:10] are a great pattern. They freed us.
[35:13] There are seasons of your life. You
[35:14] should think about this season. What's
[35:15] this season about for you? What do you
[35:17] want to extract from this season? And
[35:18] every season has predictable challenges
[35:21] and predictable opportunities. And where
[35:24] am I in the season? Some people go
[35:26] through their springtime during a war, a
[35:28] winter time. Some people go through
[35:29] their springtime in a fall. We all grew
[35:32] up with different environments. And so
[35:33] we're shaped by that. And that's why
[35:35] history's changed. So, but let me finish
[35:37] the last last piece. I've gone way long.
[35:38] I apologize. But I said there's three
[35:40] skills. What What do we need, right?
[35:42] First one is pattern recognition. The
[35:43] second one is pattern utilization.
[35:46] So I watch you like you, you and I both,
[35:49] we develop companies, took them public
[35:51] very early ages, made a lot of money and
[35:53] figured out it wasn't just about money,
[35:55] right? You know, looking at your
[35:56] history. You didn't just recognize
[35:59] patterns, you used them. You saw them in
[36:01] marketing areas. You saw online
[36:02] opportunities. You saw things. You
[36:04] didn't just, oh, now I understand it.
[36:06] You jumped on it. Anyone who's
[36:07] incredibly successful in anything, if
[36:09] they're great at dance, if they're great
[36:11] at investing in companies, they're great
[36:13] in running companies, if they're great
[36:14] in singing, they recognize there are
[36:17] certain patterns. And then the final
[36:19] skill, and this is what I'm teaching my
[36:20] children, is you ultimately want to
[36:22] become a pattern creator. Take an
[36:25] example. Same learn to play the piano,
[36:27] right? Yeah. How do you learn to play
[36:28] the piano? You got to recognize
[36:30] patterns. And usually you're taught
[36:32] someone else's patterns that produce
[36:33] something beautiful,
[36:35] >> right? could be Bach Beethoven, it could
[36:36] be some rock, it could be whatever
[36:37] you're learning. And so you learn those
[36:38] patterns and you practice them. You
[36:40] learn to use them, right? And now you
[36:42] can produce the same music. There is a
[36:44] point and I'm sure you've experienced
[36:46] this already and you're going to
[36:47] experience a lot more in the next 10
[36:49] years of your life. You've taken so much
[36:51] input in, you've recognized so many
[36:54] patterns that now you come through and
[36:56] you become the pattern creator. And
[36:58] that's when you start to become the goat
[37:00] of your industry, the best of all time.
[37:03] You look at, you know, Tom Brady's a
[37:04] friend of mine. Like he made pattern
[37:07] distinctions no one else made on how to
[37:09] keep his body strong, one of the most
[37:10] important ones. So he had the duration,
[37:12] but also how to read the defense, know
[37:14] what's happening. Those tools, he
[37:16] started create his own patterns about
[37:18] how to deal with that, right? And so
[37:20] once you create your own patterns, you
[37:21] bring something to the table that's
[37:22] never been there before. And when you
[37:24] make something never been there before,
[37:25] your value goes through the roof. When I
[37:27] met Jim Ran, my original personal
[37:29] development teacher, he changed my life
[37:32] radically. I went when I was 17 years
[37:35] old. He Oh, yeah. That's great picture.
[37:39] That's great.
[37:41] I love that man. Beautiful man. I I went
[37:44] What I did was I was working as a
[37:45] janitor. I'm in high school, sophomore
[37:48] year, and I had um my mom came home one
[37:50] day and said, "Uh, we've got a friend
[37:52] that needs somebody to help move stuff."
[37:54] And I was always trying to earn some
[37:56] extra money. And so, and it was the
[37:58] weekends and I wasn't doing the
[37:59] janitorial work on the weekends. So, I
[38:00] said, "Okay, I'll I'll I'll do it.
[38:02] Volunteer." And my dad said, "Yeah, you
[38:04] got to find out what he did. He used to
[38:05] be such a loser. Now he's so successful,
[38:07] right?" And so, when I went to go see
[38:09] this guy, you know, I'm a hard worker,
[38:11] so I worked really hard. And so, he took
[38:13] me to lunch and he starts asking me
[38:14] questions. I said, "I want to ask you
[38:15] questions." And I said, "You know, my
[38:16] father said, "You used to be such a
[38:18] loser and now you're so successful.
[38:19] How'd you change your life? I'm just a
[38:20] kid." I wasn't trying to be funny or
[38:22] mean, right? The guy you said your dad
[38:23] said, "What?" He goes, "Well, it's
[38:25] true." And he said, 'Well, what changed
[38:27] my life is I went to a seminar. He goes,
[38:29] "Yeah, I was, you know, three and a half
[38:30] hours. His name is Jim Ran." He told me
[38:31] the whole thing. And he's here in Orange
[38:33] County. He's coming up to an event
[38:34] pretty quick. I said, 'Could you get me
[38:35] in? And he goes, "Yeah." I said, "Well,
[38:38] how much is it?" He said, " $35? It' be
[38:41] like $250 in today's money, right?" And
[38:43] I said, " $35? I'm making $40 a week as
[38:46] a janitor, right?" He go I said, "I I I
[38:50] can't do that." He goes, "Well, then
[38:51] just learn on your own experience and
[38:53] waste a few decades." I said, 'You
[38:55] really think it's that valuable?' He
[38:57] goes, "No, you have to decide if it's
[38:58] that valuable." And so I remember I I
[39:01] wrestled with this like it was the
[39:02] biggest decision of my life, a week's
[39:03] pay. And and I went in and I heard this
[39:05] man speak. He said some simple things
[39:07] like, you know, for things to change,
[39:08] you got to change. For things to get
[39:10] better, you got to get better, right?
[39:11] Interesting things. But at the end, I
[39:14] was so excited. I went up to him and I
[39:15] said, I want to come work for you. I
[39:16] want to learn this. I want to be a part
[39:17] of this. And he turned to me and said,
[39:20] "Look, kid." He goes, "Uh, um, you know,
[39:23] if you want to come work for me, you got
[39:24] to go through all my programs." And I
[39:26] said, "What does that mean?" And he
[39:27] said, "Well, you got to this, this,
[39:28] this." You know, it was like $1,200 for
[39:30] just one of the programs for a weekend.
[39:32] $1,200 is like $10,000 today to give an
[39:35] idea. $12,000. I'm at the time sleeping
[39:37] in my car, working as a janitor. My dad
[39:40] left, my mom kicked him out. Mom's a
[39:42] strong woman. And then she chased me out
[39:44] with a knife. She wasn't going to kill
[39:45] me, but I wasn't going back in that
[39:46] place. And so I'm like, I I can't I
[39:50] can't do this. And then said something,
[39:52] he said, you know, decide. He goes, some
[39:54] people have to survive, some people
[39:55] succeed, decide which one you are, and
[39:57] if you're ready by next Saturday, a week
[39:59] from Saturday, he goes, um, I'm starting
[40:01] a training and you can join it, but if
[40:03] you if you don't have the money for it,
[40:04] you won't be able to do it. And I
[40:05] remember leaving thinking, this guy just
[40:06] wants my money. He's such a jerk. And I
[40:08] was so angry. But then in my head, I was
[40:10] like, he's right. He's right. You know,
[40:11] I've always gotten what I had to have. I
[40:13] haven't had to have much. And so I
[40:16] started going to banks. I walked in this
[40:18] place, five banks turned down and I saw
[40:20] this woman who looked persuadable and
[40:21] sweet. And her name was uh Mrs.
[40:23] Williams. This woman looks at me and she
[40:26] goes, "The bank's not going to loan you
[40:27] this money." And I'm she's like my fifth
[40:29] bank. And uh I said, "You don't
[40:31] understand." And I got all passionate.
[40:33] She goes, "With this kind of focus and
[40:35] energy, I think you can do something.
[40:36] I'd like it to be something good." And
[40:37] she goes, "Um,
[40:39] I want to talk to the bank, but if the
[40:41] bank will ling the money, I will. if you
[40:45] look me in the eye and you swear to me
[40:47] I'm never going to have to come find you
[40:48] and you will take care of this. And I
[40:50] jumped across, hugged her and kissed
[40:52] her. She wasn't quite ready for that. I
[40:54] went to Jim Ran seminar. I went to work
[40:55] for him. And the first question when I
[40:58] got finally got a private moment with
[41:00] him that I asked was, I had four
[41:02] fathers. They were all good men. They
[41:05] all worked hard. How come we never had
[41:07] any money and sometimes no food? I said,
[41:10] I look over at the school teacher who
[41:11] makes $35,000 a year, I think, in those
[41:13] days. And then I see this hedge fund guy
[41:15] who made a billion dollars in a year. I
[41:17] said, 'Th that is so unjust.' And he
[41:19] gave me a lesson that changed my whole
[41:21] life. He said, Tony, he said, 'You
[41:23] right. We're all equal as souls,
[41:26] but we're not equal in the marketplace.
[41:29] I said, what does that mean? He said,
[41:31] well, let me ask you a question. Is it
[41:32] possible someone to make twice as much
[41:33] money in the same amount of time? Yeah.
[41:36] Four times, 10 times, 100 times. Yeah,
[41:38] people do it. How? He goes, you have to
[41:41] become more valuable. He goes, "If you
[41:43] go to work at McDonald's, you get this
[41:44] tiny little income. It's not made to be
[41:46] an ideal job. It's a first-time job.
[41:49] Anyone can learn to do it in two hours."
[41:52] And I've been obsessed about it ever
[41:53] since. And I that changed everything in
[41:55] my life. My whole life became how do I
[41:57] add more value? And so today I have 121
[42:00] companies and we're doing 12 billion
[42:03] dollars in business across almost every
[42:06] industry you can imagine that I'm a part
[42:08] of. And I couldn't run one company in
[42:10] the start and you know and make it
[42:12] successful at 300,000 a year you know
[42:15] for the revenue all that became in every
[42:17] industry and I'm a lot of them I'm the
[42:19] number one in the industry it's because
[42:21] I'm obsessed with adding value and so I
[42:23] think that piece is what's missing also
[42:25] from our youth you're saying what do
[42:27] they need to do they think I'm here to
[42:28] get something no life is calling you
[42:30] what are you going to give not not just
[42:32] what you want to give but what people
[42:34] need and so my focus is I give people
[42:37] what they want. They want to make more
[42:39] money. They want a better relationship.
[42:41] But my goal is so I can give them what
[42:42] they need, which is a life that has more
[42:44] meaning. And that's one that goes beyond
[42:46] yourself.
[42:47] >> It's going to be a stressful period.
[42:48] >> Yes.
[42:49] >> To say the least.
[42:50] >> Um I I think algorithms are actually
[42:52] making our online experiences more
[42:54] stressful. I think
[42:55] >> 100%.
[42:56] >> Because you know, they're designed to
[42:56] retain our attention. And the best way
[42:58] to retain our attention is probably
[42:59] fear.
[42:59] >> Yeah. And I think this with myself, I
[43:01] find myself watching all these [ __ ]
[43:02] short form videos that are just like
[43:04] they feel like they're at some level
[43:07] frying something, depleting something in
[43:09] me, but they're they're design it's
[43:10] designed the algorithms to serve me up
[43:12] the next one that's going to hold me or
[43:14] scare me or whatever.
[43:15] >> So in such a world where we're the
[43:18] algorithms are probably going to, you
[43:19] know, in the online world, especially
[43:20] for younger kids, is going to really
[43:23] >> it's going to is going to be better at
[43:24] taking hold of us. What are the tools
[43:26] that I need to deal with this stress and
[43:28] this angst?
[43:29] >> The first step to me would be take 15
[43:32] minutes out of your day and go for
[43:34] microlearning. Like decide you're going
[43:36] to learn what matters, right? About
[43:38] yourself, about AI. We tell people like
[43:41] you already have habits, right? Most
[43:42] people are scrolling a good portion of
[43:44] the day. Give me 15 of those minutes and
[43:46] let's do microlearning on something, a
[43:48] new language to stimulate your brain,
[43:49] philosophy, history, AI, something
[43:53] pragmatic, something that's valuable.
[43:55] It's just getting people to have some
[43:56] habits that you know the 1% growth
[43:59] metaphor right you know you know 27
[44:01] times at the end of the year it's like
[44:03] it's pretty simple all we have to do is
[44:05] create a new direction if you try to do
[44:08] it one giant step it's overwhelming for
[44:10] people that the secret to life is
[44:11] chunking think of it this way some
[44:14] people never work out but they eat
[44:17] easily so I'll say to them why don't you
[44:19] work out and they'll give me all the
[44:20] reasons and I'll say but you know you
[44:22] know I'd have to I'd have to join a gym
[44:24] and I said okay well tell me what's
[44:25] entailed and they'll go I got to look up
[44:27] where the gyms are and then I got to I
[44:29] got to drive to each of the gyms and
[44:30] then I got to you know I got to park the
[44:32] car each place and find it and then I
[44:33] got to get out and then you know get
[44:35] hopefully get a pass and then they take
[44:36] you on the tour and and then they will
[44:38] sit you down and sell stuff to you and
[44:39] they got to back in the car and you got
[44:40] to drive things and then when you go do
[44:42] it let's say you sign up then you go and
[44:43] you got to check check in and take off
[44:45] all your clothes and then they drop and
[44:47] get wrinkled and then you go work out
[44:48] and it's sweaty you got to wipe other
[44:50] people's sweat off and then afterwards
[44:51] you got to go do a shower and your hair
[44:53] is messed up and your makeup you got
[44:54] start all over and everything else and
[44:56] you got to get the thing and you got to
[44:57] back out. It's like it's too much work.
[45:00] What does it take to eat? Well, you just
[45:01] go. They chunk eating is one thing. They
[45:04] chunk working out as 29,000 things,
[45:07] right? So, if you chunk too big, try to
[45:10] do everything in one bite. It's
[45:12] overwhelming. And if you chunk it too
[45:14] small, it's overwhelming. So, there's a
[45:17] different size for different things. And
[45:19] if we want to learn and grow, which is
[45:21] what the secret is to your future is to
[45:23] become a learning machine about what
[45:25] matters. Like most people major in minor
[45:28] things, they know more about some
[45:31] actresses or actors love life um than
[45:34] they do or their skin regimen than they
[45:36] do about their own values and needs and
[45:38] what makes them tick as a human being.
[45:39] Today you can learn from the brightest,
[45:41] smartest people on earth. They're
[45:42] available. They're available by online.
[45:44] They're available by by contracting or
[45:46] coaching them. They're they're
[45:47] everywhere. There isn't a limit anymore.
[45:49] There's zero limit except you're
[45:52] deciding to be a creator and not a
[45:53] maintainer. He said you're deciding I'm
[45:55] not just going to manage my life. I'm
[45:57] going to design and create something cuz
[45:59] the tools are available everywhere. And
[46:01] so I'm just one of those.
[46:02] >> I have a couple of questions based on
[46:03] what you've just said. The first one
[46:04] starting at the top was around you
[46:06] talked about this idea of pattern
[46:07] recognition uh utilization and creation.
[46:09] The question I had from that section was
[46:11] is there a way to get better at pattern
[46:13] recognition?
[46:14] >> Yeah. Well, first by understanding it's
[46:16] the most important key.
[46:17] >> Okay. Okay. So, it's like if I'm
[46:18] fearful, what's the pattern I'm missing
[46:20] here? What's something that could give
[46:22] me some history to understand that this
[46:24] isn't random? Like, you know, people
[46:27] say, "I overeat. I overdrink. I I get
[46:29] really angry at every you don't overread
[46:31] every moment. You don't smoke every
[46:32] moment." What are the triggers that you
[46:35] use
[46:36] >> and do you do you recommend people
[46:37] write? How do they how do they raise
[46:39] their self-awareness enough to start
[46:40] spotting these patterns?
[46:41] >> I believe in diaries. You call it diary.
[46:43] I call it journals. I believe in
[46:44] journalism to be able to do that to
[46:45] guide yourself. But yes, but it's more
[46:48] than that. You have to you have to not
[46:50] only make the distinction, but you also
[46:52] have to have a different state to it.
[46:54] For example, let's say um let's say uh I
[46:57] say to you, I know I know um I need to
[47:01] lose weight. Um I'm going to do it. I'm
[47:04] going to go on a diet. Um I'm going to
[47:07] work out. Am I going to do it?
[47:10] [laughter]
[47:11] >> No. Because I'm not in the state to do
[47:13] it. Now, most people are trying to
[47:14] figure out what to do. And there's
[47:16] nothing wrong with that. But it's the
[47:18] wrong sequence because when you think
[47:20] about what to do, if you've never done
[47:21] it before, you feel uncertain, you don't
[47:23] follow through. If you have done it
[47:25] before, but you don't feel strong
[47:26] enough, you're not going to follow
[47:27] through. So, I tell people, if you want
[47:29] a breakthrough, it's three things.
[47:31] Strategy, story, state. Most people, if
[47:34] they want to have a breakthrough, they
[47:35] want to change their body, you want to
[47:36] change their life, they look for how to
[47:38] do it. And that's natural, but it's the
[47:40] absolute wrong order. And if you do
[47:42] things in the wrong order, it's like
[47:44] having the numbers to a phone for
[47:46] someone and you dial the wrong order,
[47:47] you don't reach somebody. Or the vault,
[47:49] right? You got the right numbers the
[47:50] wrong order, vault doesn't open. Why are
[47:52] so many people overweight in this
[47:54] country? Like 60% of the population is
[47:56] overweight. How is that possible? Is it
[47:58] because what it takes to be fit and
[48:00] strong is so incredibly complex? No.
[48:03] Only the 1% knows. No. It's super
[48:05] expensive. No, you have to work not to
[48:07] know what to do. So that the how is not
[48:09] the problem. So I say strategy story
[48:12] state that's how you have a
[48:13] breakthrough. Yes, I'm a strategist. The
[48:15] right strategy can save you 10 years. I
[48:17] love that. It's fun. But if I start with
[48:20] a strategy, you'll listen and go, "Yeah,
[48:22] that's cool." And you won't do it. The
[48:24] real problem is the story you have. The
[48:26] story you have is I've tried everything.
[48:29] >> The story you have, nothing works. The
[48:30] story has all the good ones are gone and
[48:33] I'm gay and they're not or they're gay
[48:34] and I'm not. It's the story is the
[48:38] belief you've told yourself over and
[48:39] over because belief is the invisible
[48:41] force that controls everything in your
[48:42] life. And when you have a belief that
[48:44] you've honed because you're fearful and
[48:46] you've never done this before, then I
[48:49] can show you exactly how to do it and
[48:50] you'll say, "It doesn't work. I've tried
[48:52] that." Yeah. How many times? How hard?
[48:54] How many minutes? Right? But what's
[48:56] behind the story is your state. Your
[49:00] mental emotional state. If I said to
[49:02] you, I am going to lose 12 pounds in the
[49:05] next 6 weeks. There is non-negotiable.
[49:07] Here's why I do this and this and this
[49:09] and this. Do you think I'm going to do
[49:10] it?
[49:11] >> Yes.
[49:11] >> You bet your ass I'm going to do it.
[49:13] Right. You can feel the state.
[49:14] >> Yeah.
[49:15] >> So, people are usually trying to figure
[49:16] out how to do something and they got a
[49:18] story about it when what they need first
[49:19] is the state. When you go in the right
[49:21] state, have you had this happen where
[49:22] you get in a flow and and something
[49:24] comes through? You're hitting a tennis
[49:25] ball or you're doing or you're speaking
[49:27] and at the end of you're like, "That was
[49:29] pretty awesome. I did that. How'd I do?
[49:31] I don't know. That [ __ ] just flowed.
[49:32] That was pretty awesome, right? You're
[49:34] in a peak state. I put people in a peak
[49:37] state while they're doing the things
[49:38] we're talking about.
[49:40] >> So, what do you do right before you come
[49:41] out on stage? And what can anyone
[49:43] listening at home do before the big
[49:44] meeting, the big moment in their life or
[49:46] really like on a daily basis to
[49:49] configure our state?
[49:50] >> The first thing I do, my little daily
[49:51] routine is I go out, I use the jacuzzi
[49:54] for a moment to open my body up and
[49:55] everything else and then I go on the
[49:56] cold plunge. And I've been doing that
[49:57] for 18 years now. Everybody talks about
[49:59] it, but I go into that cold plunge. And
[50:02] the secret though is I don't negotiate
[50:03] with myself. I go on the cold plunge for
[50:05] both the health purposes because it
[50:06] floods your body, right? Completely. But
[50:08] the the real value is is the mental
[50:11] discipline of I don't go, okay, I'm
[50:14] ready. And I don't get in one just lie
[50:15] lying here. I dunk under. I jump in. Not
[50:18] one that goes above my head. I go under
[50:19] under the water. I dive into it. Right?
[50:22] And I don't stand there. I don't stand
[50:24] there and go, "Oh, I feel cold right
[50:25] now." or another minute or like I've
[50:28] trained my brain when I say go, we go.
[50:30] And I've done that for decades. And so
[50:33] I'm not I'm not in the place when I say
[50:35] go somewhere else, my brain obeys. I'm
[50:37] not I don't have these stories in my
[50:38] head back and forth trying to have a
[50:39] conversation with myself, trying to
[50:41] convince myself to do something I've
[50:42] decided, right? So decision point is
[50:46] everything. So I've trained myself to do
[50:47] it, but also it produces a massive
[50:50] change. It is not comfortable. I don't
[50:52] think there's been a morning in my life
[50:53] that I've looked forward to doing it,
[50:55] but it changes you. So, that's one
[50:56] thing. The thing I do before I go on
[50:58] stage, I have a routine of how I shift
[51:00] my body. I have a I have a prayer that I
[51:02] do, which is use me, Lord, and I picture
[51:05] being to serve as many human people as
[51:07] human beings as possible. I see them not
[51:09] only where they are now, I see where
[51:11] they're going to be by the end of what
[51:12] I'm done. And then I make this radical
[51:14] shift in my body. I make these moves and
[51:16] explosive breath. And then I storm out
[51:18] there. And then I've I've taken myself
[51:20] imagine on a zero to 10 to a 20 of
[51:22] intensity. So now I can drop down to a
[51:25] nine feels like I'm very relaxed and but
[51:28] I've got a lot more gears in me than you
[51:30] know. And that's how I can project to
[51:32] the guy at the top of the stadium and
[51:34] hold them for 12 hours, you know, who
[51:37] wouldn't sit for a three-hour movie
[51:38] someone spent $300 million on.
[51:40] >> And do you think a lot about your diet
[51:42] and nutrition?
[51:43] >> I'm Yeah, I'm totally committed to that.
[51:44] And I also train like a crazy person and
[51:46] I do hyperbaric oxygen. And I I you name
[51:49] it. I'm a I'm a biohacker. Um and I'm
[51:51] committed to that. I have a whole
[51:52] company that does it for people as well.
[51:54] So I've always done that because I've
[51:56] had to to perform. And I'm 66 going to
[51:58] produce results that, you know, were
[52:00] designed by a 25-year-old, right? But
[52:02] I'm stronger today than I was then. I
[52:04] got more aerobic capacity. I've got more
[52:06] muscle capacity. So I mean, there's a
[52:08] limit, but I haven't found it yet.
[52:11] >> If you follow me, you've probably heard
[52:13] me talk about hiring more so than
[52:14] anything else. So, you probably see me
[52:16] on Behind the Diary, which is our other
[52:17] YouTube channel, talking about how
[52:18] obsessed I am with the hiring process.
[52:20] And this really brings me to a
[52:21] recommendation I'd love to give you,
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[53:10] terms and conditions apply. In a world
[53:12] of um in a world of challenging meaning
[53:14] where [clears throat] a lot of a lot of
[53:15] my viewers are struggling with meaning,
[53:17] one of the things I've noticed is that
[53:18] it appears especially with young men who
[53:20] you talked about earlier. They it
[53:22] appears that more and more of them are
[53:23] turning to religion and you mentioned
[53:25] your your faith in God there. It's a
[53:27] really interesting phenomenon for me
[53:28] that I've observed in my own life. I've
[53:29] talked about this a few times. Um
[53:31] certain friends of mine who were very
[53:33] individualistic. They were living the
[53:35] dream in any way that you might define
[53:36] it, you know. Yeah. They had money, they
[53:38] had freedom, they had no boss, no
[53:40] dependence, no no partner. And suddenly
[53:43] you see their life turn into what looks
[53:46] like depression, a form of depression.
[53:47] >> Yeah.
[53:48] >> An absence of meaning in their lives.
[53:49] And I I I I wanted just to throw this
[53:51] out there because we we are in a society
[53:52] that's um I think increasingly
[53:54] encouraging independence.
[53:56] >> Yes.
[53:56] >> And there's upsides to independence, of
[53:58] course. We all understand those. I
[53:59] wondered if there's a sort of a
[54:00] double-edged sword here when we're we're
[54:03] you kind of said it earlier about making
[54:04] the world more about just me me and I.
[54:07] And in a world of abundance, I imagine
[54:10] many more people are going to choose to
[54:11] make it about I I I cuz they can I could
[54:16] put a headset on theoretically never
[54:17] leave my house. Someone could literally
[54:19] put a robot puts the food in my mouth. I
[54:21] could have some sex robot that just gets
[54:23] me off. Money comes in my account by
[54:25] UBI. the reason your friends got
[54:28] depressed. I've had this happen. I've
[54:29] seen this as well. I've, you know, most
[54:31] of my friends are older than I am.
[54:32] Usually, for some reason, I gravitated
[54:34] to to men that were 18, 20 years my
[54:35] senior who were brilliant and learning
[54:37] from them and seeing where they're going
[54:39] in their life and so forth. But I watch
[54:41] some of them like sell their company and
[54:42] make a billion two
[54:44] >> and then they were happy for like a
[54:47] month maybe and they'd call me, let's go
[54:49] do this, go do that. And, you know, try
[54:50] to go to somebody. I got, you know, I
[54:51] got a lot of companies, got a lot got a
[54:53] lot of kids, I got a lot of things,
[54:54] right? And it's like, and eventually
[54:55] they all want to get back in the game
[54:57] because we have six human needs.
[55:00] Certainty,
[55:02] uncertainty, because think about this.
[55:03] If you were certain every moment of your
[55:05] life, you know what someone's going to
[55:06] say, and I'm sure you've had this
[55:07] somewhat. You know what they're going to
[55:09] say before they're going to say it. But
[55:11] if you knew what someone's going to say
[55:12] before they're going to say, you know
[55:13] what's going to happen before it's going
[55:13] to happen every moment of every day. In
[55:15] the beginning, it'd be cool. But after a
[55:17] while, what would you feel?
[55:18] >> Bored.
[55:19] >> Out of your mind. Bored.
[55:20] >> So God in her infinite wisdom gave us
[55:23] uncertainty. We need variety. We need
[55:26] surprise. So I ask people, you got a
[55:28] stadium, 15,000 people, and I say, "How
[55:30] many you love surprises?" And everybody
[55:31] raised their hand, "Yay!" And I go,
[55:33] "Bullshit. You love the surprises you
[55:36] want." The surprises you don't want, you
[55:38] call problems, but we need those, too.
[55:40] Right? Third need is significance. They
[55:43] need to feel unique. You need to feel
[55:44] special. The need to feel important. Who
[55:46] do you think has that need?
[55:49] >> All of us.
[55:49] >> Everyone.
[55:50] >> Yeah.
[55:50] >> Now, some people like Donald Trump is
[55:52] pretty obvious, right? And some people
[55:54] though it's like I don't want
[55:55] significance. I don't want to be I don't
[55:56] want to be special. That's only because
[55:57] they feel if they get special they get
[55:59] attacked.
[56:00] >> Right? Every some people do it by
[56:01] earrings. Some people buy tattoos in
[56:03] certain areas. Some by knowing bot box
[56:05] scores about a sport more than anybody
[56:06] else. Some people buy their art. Some
[56:08] people the way they dress. Some people
[56:09] buy their money. Some people be more
[56:10] generous. Everyone finds a way. Okay.
[56:14] However, some people do it through
[56:15] violence.
[56:17] >> Okay. So let me give you another seed.
[56:20] >> Why has violence always been with us? If
[56:22] I feel I'm insignificant, and this is,
[56:25] by the way, even more powerful in most
[56:27] men's cases because the nature of
[56:29] testosterone, right? Testosterone is
[56:31] about significance. It's about being
[56:34] dominant, right? So, if I'm uh I'm in a
[56:38] community and I'm driving by or I'm
[56:39] walking by this community and it's a
[56:41] tough community, a tough environment,
[56:42] somebody comes up, puts a gun to my
[56:44] head. I've never met him in my life.
[56:46] Why? Well, first of all, how certain do
[56:49] you think that person is you're going to
[56:50] respond when they put a gun to your
[56:51] head? Before you may not have paid
[56:53] attention to them, but you're going to
[56:54] pay attention now. How significant are
[56:56] they in your life on a 0 to10 scale with
[56:58] that gun to your head? They're the most
[56:59] significant thing on earth. And by the
[57:01] way, every time it's a little different.
[57:03] They give variety. Anytime you meet a
[57:06] belief, an emotion, or a behavior meets
[57:09] at least three of these six needs, you
[57:10] will become addicted to that thought,
[57:12] that feeling, or that behavior. It could
[57:13] be a positive one or a negative one, but
[57:15] you will become addicted to it. So
[57:18] violence connects those three,
[57:21] but you can also get significance by
[57:23] tearing other people down. So why do we
[57:26] have so many warriors in their little
[57:27] house, you know, doing their little
[57:28] virtual signaling, doing what they're
[57:30] doing, cuz they've never done anything
[57:31] with their life. And it used to be I'd
[57:33] have to confront you. Now I don't
[57:35] confront you who don't even know who I
[57:37] am. I can say all this terrible [ __ ] and
[57:39] I'm sitting my little place and make my
[57:40] seal feel significant because I make you
[57:42] smaller, I'm bigger. It's why social
[57:45] media is so terrible. There's great
[57:46] things in social media. That's what's so
[57:47] terrible about it. It's like people now
[57:49] can meet their need for significance
[57:50] without much effort. No consequence. You
[57:53] come and say this directly to me, you're
[57:54] going to pay a price of some sort,
[57:56] right? That's no longer there. Now,
[57:59] fourth need, connection and love.
[58:02] Everybody wants love. Most people settle
[58:04] for connection because they've had love
[58:05] at one point. It was so painful when it
[58:07] ended. They decided to settle for
[58:08] connection. How can you get it? You can
[58:11] get it by going for a run and feeling
[58:13] connected to God of the universe,
[58:14] nature. You can get it by prayer. You
[58:17] can get it by uh being with some
[58:19] friends. You can get it by making love.
[58:22] You can get it by getting a dog. If
[58:23] nothing else, get a dog. Don't get a
[58:24] cat. Cats leave. But you know, dogs, you
[58:26] leave for 2 minutes. It's like you've
[58:27] been gone for 6 months. They'll make you
[58:29] feel very loved. There's a million ways
[58:31] to feel connection and love. Some are
[58:32] positive, some are negative. Some people
[58:34] get connected by their problems. They're
[58:36] always comparing problems. You ever seen
[58:38] two people comparing? But I have this.
[58:39] Well, you think that's bad. Let me tell
[58:40] you my they're arguing over significance
[58:42] and they're connecting through their
[58:44] problems. Right? So the biggest drug on
[58:47] earth is not cocaine. It's not fentanyl.
[58:51] It's not dope. It's problems. Cuz the
[58:55] deepest fear everybody has is they're
[58:56] not enough. And our deeper fear is if
[58:59] we're not enough, we won't be loved.
[59:01] I've never met a human being. I've
[59:02] worked with kings, queens, winners of
[59:04] everything you can imagine, academy
[59:06] awards, scientists.
[59:08] There's some point in which you might
[59:09] feel for someone you care about most
[59:11] that you're not smart enough, young
[59:12] enough, old enough, pretty enough, funny
[59:14] enough, rich enough, playful enough,
[59:16] something enough. And it is the worst
[59:18] feeling on earth. To feel like you are
[59:20] unloved and worthless is internal death.
[59:23] So people come up with a story, it's
[59:24] just cuz I have, you know, um I have
[59:27] this dyslexia, that's why. Or it's cuz I
[59:29] was raped. And maybe they really were
[59:31] raped. It's I'd like to kill the guy
[59:32] that hurt them. But that's not why
[59:34] they're feeling what they're feeling
[59:35] right now. It's because they're fearful.
[59:37] And so if you have a big problem, that's
[59:40] why I'm not where I want to be. It's not
[59:42] that I'm not enough and not worthy of
[59:43] love. And so people use problems as a
[59:45] way to connect. Now these first four
[59:46] needs, certainty, uncertainty, you can
[59:48] see how they'd have a conflict. But have
[59:50] you ever rented a movie you've already
[59:52] watched?
[59:54] >> Yeah.
[59:54] >> Get a life.
[59:56] I have too. Why would we do that? Cuz
[59:59] we're certain it's good, but it's been
[60:01] long enough that we hope it's been
[60:02] there's a variety. We won't remember it
[60:04] all. Have a variety once again. Yeah.
[60:06] >> So you can meet multiple needs through
[60:07] the same task potentially. But
[60:09] certainty, uncertainty, significance.
[60:12] Here you are in Hollywood. Why do people
[60:15] come to Hollywood?
[60:16] >> Be famous and
[60:17] >> be famous, right? They don't know what
[60:18] that really is. If they did, some of
[60:20] them would move away from it. But
[60:22] significance is what they're looking
[60:23] for. But what they really want is love.
[60:26] That's what everybody wants.
[60:27] >> But you know what the problem is? They
[60:29] think if they're significant, everyone's
[60:30] going to love them. And I get these
[60:32] clients without mentioning any names,
[60:34] the biggest names in Hollywood, the
[60:36] biggest names in sports. And you know
[60:38] what their number one thing is? They're
[60:39] angry. Why are they angry? Because they
[60:42] thought if I'm significant, everybody
[60:43] love me. And now they go, people rip me
[60:45] online. They interrupt me with my family
[60:47] trying to have dinner. They don't give a
[60:48] [ __ ] about me. They just want a picture.
[60:50] They just want this. And if I don't do
[60:51] it, they write that about me.
[60:53] >> They care about themselves.
[60:54] >> They care about themselves. And so what
[60:56] happened is I thought by being
[60:57] significant, I would be loved. And now
[61:00] I'm super significant and I'm not loved.
[61:02] I'm attacked.
[61:03] Because the more you try and push your
[61:05] significance on someone, the less
[61:06] significant they make you. If you love
[61:08] someone, there's nothing more
[61:10] significant than that. True love, not a
[61:12] trade, not I'll love you if you give me
[61:14] something. Genuine love. And if that
[61:16] happens, you become significant in
[61:17] people's lives. But that's the number
[61:19] one challenge in this community. So
[61:21] significance is love attack. If you're
[61:22] significant, you're the individual. But
[61:25] I need to be connected. Well, if I'm so
[61:26] connected, who am I? And that's the
[61:28] pull. The secret to it all are the final
[61:31] two needs. These are the spiritual
[61:32] needs. Not religious, but spiritual. And
[61:34] that is we all must grow. When you grow,
[61:37] you feel alive. And if you don't grow,
[61:39] you start to die inside. And this isn't
[61:41] my rule. Everything in the universe
[61:42] grows or dies. As you well know, this is
[61:44] the law of the universe. If your
[61:46] relationship's not growing, it's dying.
[61:47] Don't [ __ ] yourself. If your
[61:49] business is not growing, you're a
[61:50] businessman. You know it is not growing.
[61:52] It is dying. You better do something
[61:53] now. Right? But we grow so we have
[61:56] something finally to give which is where
[61:58] meaning comes in life. When I grow I
[62:00] have something more to give. And if I
[62:02] can give that to someone then my life is
[62:04] more meaningful than just the pleasure
[62:05] of I have the machine that you know
[62:07] makes me feel pleasure in certain parts
[62:09] of my body and feeds me and all the
[62:11] things you talked about. If you went to
[62:13] Vegas and you pull down that you know
[62:16] that little jukebox thing and you get
[62:19] boom boom boom bars bars bars what's
[62:21] your reaction?
[62:22] >> Amazing.
[62:23] >> Amazing. Wow, this is And you pull it a
[62:25] second time and you get it again.
[62:27] >> Amazing.
[62:28] >> And you do a third time and you get it
[62:30] again.
[62:30] >> Less amazing. [laughter]
[62:32] >> And now you do a 100 times.
[62:33] >> Yeah. Less amazing.
[62:34] >> And now what you have is a job. You do
[62:36] this and you got a predictable outcome.
[62:38] The fact that you don't know what the
[62:40] outcome is that that's the jackpot in it
[62:42] that gets someone hooked on anything.
[62:44] That's what makes it significant because
[62:46] it's scarce. Right? So when you do this,
[62:50] if I said to you, Osama bin Laden, what
[62:53] would you say his top need driving
[62:54] force? Was it certainty? Was it variety?
[62:56] Was it significance? Was it love? Was it
[62:59] growth or contribution?
[63:01] >> I'd say probably significance
[63:03] >> 100%. He was one of I forgot the number.
[63:05] 27 children, right? Literally, he was 27
[63:08] children. He was a nobody. He took his
[63:10] dad's money. He was not very religious
[63:13] and he went to Afghanistan and he used
[63:14] his money and became significant not by
[63:16] shooting people. He provided resources
[63:19] and then all of a sudden his entire life
[63:20] changed. How do you know? The most
[63:22] significant thing is he sent other
[63:24] people to die.
[63:26] >> He didn't go to die. He sent other
[63:28] people. Now his number one drive is
[63:30] significance and his way of doing it was
[63:31] get other people to die. On that same
[63:33] day in 9/11, there were men and women in
[63:36] the fire department, police department
[63:37] who went into those buildings knowing it
[63:40] a good chance they would die to save a
[63:42] stranger.
[63:44] Also driven by significance but with
[63:46] different rules.
[63:47] If I die a hero, my life is meaningful.
[63:50] And that's a meaningful life.
[63:53] So people can even have the same need
[63:55] structure, but their beliefs about how
[63:57] to meet those needs are the most
[63:58] important thing. And the needs of
[64:01] connection and love, growth, and
[64:02] contribution have no downside. Certainty
[64:05] make if you have certainty is your
[64:06] number one thing, you're always trying
[64:07] to keep life the same way, and you're
[64:08] going to be stressed out. Especially
[64:10] with AI, you're going to be really
[64:11] stressed out. If you're a variety
[64:13] person, you can have a lot of fun, but
[64:16] eventually not much variety. The life
[64:17] you described for all these people now,
[64:19] they have the money, they have the sex,
[64:20] they have this, they have that, they
[64:21] have the woman, they have the notoriety,
[64:23] they have the Academy Award. It all gets
[64:25] old because if we're not growing, it
[64:28] doesn't matter. How many people do you
[64:30] know that were famous, who were rich,
[64:31] who had supposedly everything people
[64:33] want and took their own life? Why' they
[64:36] take their life? They stopped growing
[64:37] and stopped having a sense of meaning by
[64:39] giving. You could show I can show you
[64:41] example after example of people. So
[64:43] these need structures in the new world
[64:46] have to be met. We can meet certainty
[64:48] right now very easily by going online
[64:50] and controlling our communication.
[64:51] That's why people text. That's much
[64:53] easier than communicating back and forth
[64:55] with someone, right? We can get variety
[64:57] by going online so easily. Now we can
[64:59] get significance, tear other people down
[65:00] or work on something significant. We
[65:02] think right AI explore the world. We can
[65:04] get a sense of connection through people
[65:06] online or through a robot or these days
[65:09] people have an AI and they talk to it
[65:11] like it's their boyfriend or girlfriend
[65:12] because it totally affirms them. They
[65:14] say something idiotic and they tell you
[65:16] you're so smart, right? Get better,
[65:18] right? But you're missing growing and
[65:21] contributing. If you're missing growing,
[65:23] contributing, you will not feel
[65:24] fulfilled. you as a person, if I've read
[65:27] your books correctly, and I didn't read
[65:29] them all, but I've had pieces of it.
[65:30] Probably the best lesson you got early
[65:32] in life was
[65:33] there's the science of achievement.
[65:35] There's the art of fulfillment. They're
[65:37] two different skills. If you want an
[65:38] extraordinary life, you need both. You
[65:40] go to the east, they're really great
[65:42] about fulfillment. They can live in
[65:43] poverty and feel totally happy and
[65:46] connected to God or the universe. You
[65:48] come here and and people can have an
[65:50] incredible external life, but their
[65:51] internal life often not so nice. They
[65:53] get really pissed off because they
[65:54] didn't get their special sauce on their
[65:56] burger, right? It's a different world. I
[65:58] believe you can merge those two. How?
[66:00] You master the science of achievement.
[66:02] There are rules to achieve. As you well
[66:03] know, you wrote a whole book with 33
[66:05] rules in it. Me, too. Right? So, I know
[66:07] those rules. I know. I wrote books on
[66:08] finance. Three of them. I want an
[66:10] answer. Is it still possible to win the
[66:12] financial game? Because so many young
[66:13] people think it can't be done. So, I
[66:15] interviewed 50 of the greatest financial
[66:16] people alive today. All started with
[66:19] nothing. All billionaires. Nobody from
[66:20] the Lucky Sperm Club. They all did it on
[66:22] their own. Ray Dalio, Carl Icon, Warren
[66:24] Buffett, all of them. And guess what I
[66:26] found? They're all different, but I'm a
[66:27] modeler. I found the strategies that are
[66:29] common between them and I applied them.
[66:31] I taught other people, wrote the books,
[66:33] but I applied them myself. And that's
[66:35] how my businesses and my life grew
[66:36] geometrically. I modeled, I didn't have
[66:38] to learn on my own experience. You
[66:40] follow?
[66:41] >> I've got to ask you some questions on
[66:42] those two points. So on these six needs,
[66:44] because I also want to ask you about the
[66:45] the 50 rich people that you've you've
[66:47] interviewed for the books, but on those
[66:49] six needs, when you look at someone like
[66:51] me and you look at the broad world that
[66:53] I'm heading towards as a 30 30-year-old
[66:54] man, what what configuration of these
[66:58] needs?
[67:00] Well, I'll tell you what creates all the
[67:01] pain first.
[67:02] >> Okay, please.
[67:02] >> So if I go to a room and I'll say I I
[67:04] explain these needs like I have I know
[67:06] this is kind of lecture here. I didn't
[67:07] mean to be that, but I just want to
[67:08] share because I'm so passionate about
[67:10] it. And I'll get people to understand
[67:11] what they are. And then I ask them, I
[67:13] want you to write down what you think
[67:14] your top two needs have been. Not in
[67:17] what you want, but in the way you've
[67:19] been living. Because people might want
[67:21] love, but they think they have to be
[67:23] significant before they can get it. Or
[67:25] they might want love, but they want
[67:26] certainty that love never go away. You
[67:28] follow me? And so that modifies things.
[67:30] And I'll say, "So the way you've lived,
[67:32] the way you've lived, what would have
[67:33] been the top two?" And then I say, I
[67:35] want you to write a paragraph about
[67:36] what's the downside of having that one
[67:38] so high on your list. And it's amazing.
[67:42] So then I say, now write what you think
[67:44] your list top two should be to go to the
[67:46] next level of your life. Okay. Let's how
[67:49] you do that. What do you think your top
[67:51] two means? [laughter] I see you doing it
[67:52] already, which I love. I love how active
[67:54] you are. So what would you say your top
[67:56] two have been up until now?
[67:57] >> I think if I'm being completely honest.
[67:59] >> Yes. And now, by the way, [laughter] by
[68:01] the way, I I want to thank you because I
[68:02] watched several of your pieces and you
[68:04] are you're not bullshitting about good.
[68:06] >> There's just no I'm going to die
[68:07] someday. So, there's no even if being
[68:09] honest makes me look bad. It just [ __ ]
[68:10] who cares. My of course, like
[68:13] significance, of course, especially from
[68:15] where I, you know, where I came from.
[68:18] >> That was the big problem was, you know,
[68:20] being different and and not in a good
[68:21] way. That's right. And then I would say
[68:23] um
[68:25] interestingly it feels like uncertainty
[68:27] and significance are really really high
[68:29] for me because
[68:30] >> Yes. Yes.
[68:31] >> I've for some reason I have a very a
[68:33] huge appetite for uncertainty.
[68:35] >> Yeah. Well,
[68:37] you're wired that way in a beautiful
[68:38] way. It also leads to learning for you.
[68:40] That's one of your vehicles for
[68:41] learning, is it not?
[68:42] >> Yeah. Yeah.
[68:43] >> Dropping out of school, stopping going
[68:44] to school when I was younger, dropping
[68:45] out of university.
[68:47] >> Um quitting jobs where you know I
[68:48] shouldn't have quit them after a month.
[68:50] Which by the way, if certainty was your
[68:51] top need, would you have done that?
[68:53] >> No.
[68:53] >> No. Completely. So you understand this.
[68:55] These are I'm talking about the six
[68:56] controlling forces of your life. There's
[68:58] a million stories about your life, but
[69:00] there's only six reasons you do
[69:01] anything.
[69:02] >> Yeah.
[69:02] >> You have all these stories with reasons.
[69:04] So what would you say would be the
[69:06] downside of that? There would have been
[69:08] upsides, right?
[69:09] >> Yeah. Yeah. Yeah. Yeah. Great. Yeah.
[69:11] >> We're sitting here because of the
[69:12] upsides. Your desire for significance
[69:13] made you look for significant ideas,
[69:15] significant application, succeed in
[69:16] business. The downsides of wanting
[69:18] significance is
[69:19] >> at the at the top, not cuz it's
[69:21] valuable. Significance is valuable
[69:22] period. Everyone should want it. But
[69:24] it's the sequence. So if it's the top of
[69:26] your list, what's the downside?
[69:27] >> For me, it costs me connection and love
[69:30] and all these and some of these other
[69:31] opportunities.
[69:32] >> That's correct. Which is what you really
[69:34] want underneath it all?
[69:35] >> Yeah.
[69:35] >> Your desire for significance really came
[69:37] from the fact that you were not loved
[69:40] and connected by people. People judge
[69:41] you the color of your skin. They put you
[69:42] in a community where you were different.
[69:44] you were outside the so it's like
[69:46] >> I'll show them
[69:48] >> right which by the way was a very
[69:50] healthy response right but now at this
[69:52] stage of your life
[69:54] >> this is the gift that you have now at
[69:55] this stage of your life right you're
[69:56] entering this second season right
[69:58] >> now you don't have to be driven by that
[70:00] anymore [laughter]
[70:01] >> you already are significant like what
[70:04] more are you going to do that's not
[70:05] significant I'm sure you'll find more
[70:06] significant things to do but you've done
[70:07] so many significant things you've helped
[70:08] millions of people I'm sure through your
[70:10] insights your elements you've written
[70:11] books you've built businesses and you're
[70:13] only 33 years old. That's pretty effing
[70:15] awesome, right? So, now you get the
[70:19] leisure of be able to sit back and say,
[70:20] now with a greater level of
[70:21] consciousness, what would ideally be my
[70:24] top two? What would you say your top two
[70:26] need to be to have the next level of
[70:27] your life to go to the next level for
[70:29] you?
[70:29] >> It was really easy for me to answer this
[70:31] question. Um, connection and love and
[70:33] the the need to grow and give.
[70:35] >> Yes. Yes. Yeah. Well, those are two
[70:37] different ones. Contribution. Growth and
[70:39] contribution. Of of those two, which one
[70:41] do you think is even more important for
[70:42] you?
[70:42] >> Oh, god. of those two.
[70:44] >> Yeah. It's hard because one you can see
[70:45] as a vehicle to the other. Exactly. I
[70:47] understand that. But I'm asking a
[70:48] different question. I'm saying which is
[70:49] more important to feel experience.
[70:51] >> It would be contribution.
[70:52] >> Yes. So for you, you're saying love and
[70:55] contribution.
[70:57] >> I'm saying love and contribution.
[70:59] >> In what order?
[71:01] >> Love first and then contribution.
[71:02] >> It's a good choice. [laughter]
[71:04] >> I tried in my head. I tried the other
[71:05] way around and I thought no. It's almost
[71:07] that like monks have said to me many
[71:09] years ago that you need to fill up your
[71:10] cup so you have something to pour out
[71:11] for others.
[71:12] >> Yes. And that's what I was thinking of.
[71:13] I was thinking it doesn't work the other
[71:14] way around.
[71:14] >> That was that was a wise wise choice.
[71:16] Most people wouldn't make that choice. I
[71:17] for most of my life was contribution
[71:19] first and then love. It was my way of
[71:21] earning love.
[71:22] >> And so like I'd be on stage for 13 hours
[71:25] and this is before people had phones and
[71:27] everybody wants to sign something and
[71:28] give me a hug. I work my guts out and
[71:30] then that was my take it in time. So I'd
[71:32] be there finish at 1:30 or 2 in the
[71:34] morning and I'd be there till 3:30 till
[71:35] every person had an autograph, got, you
[71:38] know, their hug and everything else. Now
[71:39] it's pictures a lot faster. But that was
[71:42] my life. I met my wife, Sage. Changed my
[71:45] entire life. She didn't care that I was
[71:47] Tony Robbins. She just loved me. And all
[71:50] of a sudden, I never thought 12,000,
[71:53] 15,000, 20,000 people could of love
[71:56] pouring out. You could compare, one
[71:58] person compare, but way beyond that. So
[72:01] now I finish it. When I give my guts, I
[72:02] go to 1 in the morning, but then I get
[72:04] up and I leave, right? you know, I take
[72:07] pictures in the middle of the day, but
[72:08] then I leave at that time and I go and
[72:10] be with my wife and it switched to where
[72:11] love was there. Because think about
[72:13] this, if contribution is first, and this
[72:14] is what a lot of people do, then it's a
[72:17] way to protect yourself from feeling
[72:18] rejected because if I I'm always giving
[72:20] to you truly generously over beyond what
[72:22] you can imagine and then you treat me
[72:24] like [ __ ] Well, then you're clearly the
[72:25] problem, right? I don't have to think
[72:27] I'm not enough.
[72:28] >> So, but the more honest way is love.
[72:31] Because if it's love first, now I'm
[72:32] giving because I want to, not cuz I have
[72:34] to. Does that make sense? So tell me how
[72:36] you think that would change your life if
[72:38] you made love and contribution your top
[72:40] two and the way you actually live
[72:41] because you already value love and
[72:42] contribution. But if they were the
[72:44] highest priority, how would it shift
[72:45] your life for the better in your mind?
[72:48] >> I feel like I would be significantly
[72:50] less stressed.
[72:51] >> You are correct. [laughter] You are
[72:53] absolutely correct. So when I ask the
[72:55] audience this, I have them write down
[72:57] and I've got 15,000 people and I'll say,
[72:59] "Okay, how many have certainty on your
[73:02] list?" and they've come to an event that
[73:04] has a firewalk, right? And you get like
[73:07] 50 60% of the rooms on the top in their
[73:09] top two of their list, right? Because
[73:10] it's the in our culture, it's still the
[73:12] most important one. It's the
[73:13] foundational. It's the one that's going
[73:14] to have the biggest problem with AI
[73:16] because they want things to stay the
[73:17] same and life isn't. The only thing is
[73:18] for certain is change. And now rapid
[73:20] change, like geometrically rapid change.
[73:23] Okay. Variety, small number,
[73:25] significance through the roof. Social
[73:27] media has made significance
[73:29] disproportionate in our culture and it's
[73:31] why people are so unhappy. You used to
[73:33] maybe compare most yourself to your
[73:35] neighbors or your friends. Now you
[73:36] compare yourself to a billionaires of
[73:38] which there's only 3,000, right? And so
[73:41] you're like, "My life's not that great
[73:42] anymore." Or you compare it to pictures
[73:44] that have been doctorred. I have a
[73:45] friend of mine owns a gym and he says,
[73:47] "Tony, you can't believe it. Women and
[73:48] men come in here who are influencers.
[73:51] They lay everything out and then they do
[73:53] their video and they never work out.
[73:55] They're 27 years old. They don't have to
[73:56] work out for [ __ ] I mean, it's like
[73:58] they do a minimum workout. They got
[73:59] jeans. They're just fine. They don't
[74:00] even do the workout. It's all pictures.
[74:03] It's all [ __ ] right? You know, he
[74:05] goes, "It makes me so mad because, you
[74:06] know, real people there working hard to
[74:07] make something happen." So, that's why
[74:09] people get so women especially depressed
[74:11] comparing themselves to images that are
[74:13] not even real, right? It's totally
[74:15] absurd. So, when I deal with the
[74:17] audience though, certainty and
[74:19] significance is 80% of the room, right?
[74:22] There's growth people, contribution
[74:23] people, but that's the dominant force
[74:25] because of our cultural conditioning.
[74:26] And because certainty is basically
[74:28] survival tool then I've asked them to do
[74:30] what you did and I say okay tell me I
[74:33] don't tell them anything like I didn't
[74:34] tell you anything and then I say okay
[74:36] who has certainty on their list now and
[74:38] in a room of 15,000 people 12,000 people
[74:40] there might be like five. Okay, there's
[74:42] five people that really like pain. So I
[74:44] point that out to them and they look at
[74:45] me and then I go okay how many got you
[74:48] know variety? It'll be more variety. How
[74:50] many got significance? the number
[74:51] plummets just like it did with you.
[74:54] People I didn't tell them anything.
[74:55] Their own intelligence knows this,
[74:57] right?
[74:57] >> How many got love through the roof,
[74:59] right? Contribution through the roof.
[75:00] Growth through the roof. Those are the
[75:02] ones that expand. And then we show
[75:04] people how to condition that though
[75:05] because it's one thing to know it. It's
[75:07] another thing to start training it in
[75:08] your body to make those priorities
[75:09] happen in your life. Right? Just like
[75:11] any other habit, lurking out or anything
[75:12] else, you have to build the neurology of
[75:14] that. You have to practice putting
[75:16] yourself in those states over and over
[75:18] again where you make the value based on
[75:20] love or you make the value based on
[75:22] contribution. See before you do
[75:24] something to be significant and you miss
[75:27] out on some of the love. Now love is
[75:29] probably always what you wanted. That's
[75:30] why you could make that decision so
[75:31] quickly, right? But now I'm going to go
[75:34] for that first, not this securitous
[75:35] route. By the way, you will still be
[75:37] significant. You'll be loving first and
[75:39] you'll be contributing and that will
[75:41] make you significant. Is it really
[75:43] possible to change like that that
[75:45] deeply?
[75:46] >> No, not at all. I've [laughter] never
[75:48] been able to do that in
[75:49] >> No, no, my 49th year. I'm just I've
[75:51] never seen that happen.
[75:52] >> No, I was I was thinking really really
[75:54] deeply about what you were saying and I
[75:56] was thinking there will be some people
[75:57] that are listening and I think there was
[75:58] maybe a part of me my conscious that's
[76:00] like
[76:02] because I because that's a journey I've
[76:04] never gone on before. I've never shifted
[76:06] from the
[76:07] >> Well, you're not going to do it by
[76:08] discussion. You have to have leverage.
[76:11] >> What is that? Leverage is uh you have to
[76:13] have something you value more than your
[76:15] present way of doing things. Leverage
[76:16] can be pain or pleasure, right? So
[76:19] >> like my fiance,
[76:20] >> your fiance, you got understand how you
[76:22] got to LA [laughter] has a little
[76:24] leverage, right? Her love, her
[76:26] happiness, her joy. Oh, that's
[76:28] beautiful.
[76:28] >> That's a photo.
[76:29] >> My girl,
[76:30] >> you and Sage.
[76:31] >> That's awesome. You're good at putting
[76:32] people in state with her pictures.
[76:33] That's impressive.
[76:34] >> That's a beautiful photo.
[76:36] >> Yeah, I love her so much. And we've been
[76:37] together 25 years. I love her more today
[76:39] than ever before. She is a force in
[76:41] nature, this woman. Really, really
[76:43] great. But yes, she's leverage in my
[76:45] life. My my my youngest daughter's
[76:47] massive leverage, you know, four and a
[76:49] half years old. It's beautiful. But I'll
[76:51] give you an example. I had I worked with
[76:52] a woman one time on stage and she was a
[76:56] colon therapist and uh vegan and you
[76:59] know, so but she was always sick cuz
[77:01] she's so stressed all the time trying to
[77:03] be perfect at everything. There's just
[77:05] constriction in her body, right? And um
[77:08] and the level stress was just
[77:09] ridiculous, right? So I was trying to
[77:12] get her to see have some other options
[77:13] about what to do to without boring the
[77:15] whole story. I'm looking for leverage
[77:17] always. That's how you get someone to
[77:18] make a change. You got to get make
[77:19] change a must, not a should. Not me
[77:21] making it to you. If I put a gun to your
[77:23] head, that's leverage. But some people
[77:25] would rather die than bend to your will.
[77:27] You have to find out what moves that
[77:28] person. It's unique for everyone, not
[77:30] what motivates them. I hate the word
[77:31] motivation. I've never used it. I want
[77:33] to know your drives. Look, if you're
[77:34] fat, you're motivated to eat. I want to
[77:36] know what's underneath. I want to know
[77:37] what the drives are. So this woman, I'm
[77:40] trying to help her make changes. And I
[77:41] show her these things and see the
[77:43] consequences. And she wouldn't change.
[77:45] Wouldn't change. So finally I I said,
[77:46] "Man, I got to push this lady." I was
[77:48] like, I said, "How long I wouldn't tell
[77:52] her this. I asked I said, "How long
[77:54] would a person with a level of stress
[77:55] with these things you're doing and these
[77:57] ailments, how long will a person like
[77:59] that live if they don't change?"
[78:02] And she paused and she thought and she
[78:03] said,
[78:05] "Probably to 35." "How old are you?"
[78:08] "32."
[78:10] So, okay, she's going to change now. I
[78:11] mean, she's going to do it, right?
[78:12] That's the leverage. She's got to
[78:13] change. But I can't change. I just
[78:15] can't. It's just how my life is.
[78:18] I said, "Well,"
[78:20] I said, "This session is on videotape,
[78:23] you know."
[78:24] And I said,
[78:27] "How do you think your daughter's going
[78:28] to feel when she's carrying your coffin
[78:30] and she knows that you knew you could
[78:32] shift this and you didn't? This is
[78:34] pretty intense. I mean, she thinks she's
[78:36] going to die. If she doesn't do it, she
[78:37] probably could." So, I'm thinking out
[78:39] big leverage, right? She goes, "I know
[78:41] that's horrible, but I can't change."
[78:44] And part of my head, I'm like, "Holy
[78:46] [ __ ] she's not going to change here.
[78:47] What the hell is going to change her?"
[78:49] And then I said to her, I said, "Yeah,
[78:53] what if her new mother is a meat eater?"
[78:56] And she exploded on stage. That is not
[79:00] happening. I [laughter] will not make
[79:01] this happen. I mean, she went berserk.
[79:03] And she goes, "Fine, I'm changing this
[79:05] now." Like, there is always leverage.
[79:08] There is something that will make change
[79:10] a must and not a should. Change is never
[79:12] a matter of ability. It's always a
[79:14] matter of strong enough reasons of
[79:16] motive. If you got strong enough
[79:18] reasons, you can do just about anything.
[79:19] But if you have weak reasons, you're not
[79:21] going to do anything. So the fact that
[79:22] you understand this is our discussion.
[79:24] In an event, you be in a rather a rather
[79:27] peak state and I take you through a
[79:29] process of consequence where you will
[79:31] envision what the consequences are and
[79:33] then you can make that shift and you
[79:34] still got to condition it. This specific
[79:36] change is the hardest one.
[79:38] >> I think a lot of people might say I was
[79:39] thinking forward as life events to come
[79:41] and becoming a father.
[79:43] >> Yes. Yes, it's often
[79:44] >> that will do that will absolutely shift
[79:45] a lot of people. Becoming a father,
[79:47] getting married, falling in love. There
[79:50] are certain events. Losing people will
[79:52] make you re-evaluate things. Hitting a
[79:54] birthday, you know, you're 33. When you
[79:56] hit your 40th birthday, I'm sure you
[79:58] don't think it'll be any different. I
[79:59] remember people telling me that, but you
[80:01] tend to re-evaluate for some weird
[80:03] reason in our culture. And after 40,
[80:05] usually a fiveyear or
[80:08] 50 year, 60 year. It's just part of the
[80:11] way we look at life. It's there's a
[80:13] process you go through and there will be
[80:14] different things that trigger you. But
[80:17] when you want a real lasting change, you
[80:19] have to change the driving force. When
[80:20] we change these, it's changing your
[80:22] values. So again, like think about how
[80:25] your brain is a predictor and it's
[80:27] trying to close the gap between what
[80:28] it's predicting what reality is. When
[80:30] it's not working, it looks for an
[80:31] answer. When you get to the point where
[80:33] your old strategy doesn't work enough
[80:35] and you have enough pain, you will
[80:37] search for something new. And if at that
[80:39] time we can give you something that
[80:40] actually works, you'll grab it. It's
[80:41] like if you're drowning in a sea of
[80:43] confusion and I throw you a life raft,
[80:45] you're not going to go, I don't like the
[80:46] color. You know, you're going to grab a
[80:49] hold and it comes into your unconscious.
[80:51] And the other last thing I'd say about
[80:52] that is it's also about going beyond
[80:54] your conscious mind. Right? You're if
[80:57] you ever try to do something and then
[80:59] sabotage yourself, it's consciously you
[81:00] wanted one thing, subconsciously
[81:02] another. I believe all lasting change
[81:05] happens in an altered state. When I say
[81:07] an altered state, you could call it
[81:08] hypnosis. I tell people I'm a
[81:10] dehypnotist. Most people walk around in
[81:12] hypnosis. People tell me like, "You
[81:14] can't hypnotize me." And they're they're
[81:16] in a hypnotized state in that moment. Do
[81:17] you ever drive your car and then
[81:20] something catch your attention and you
[81:21] stay focused on too long and all a
[81:22] sudden you realize, "Holy [ __ ] who's
[81:24] been driving the car?" You ever have?
[81:26] That was a That was a hypnosis state.
[81:28] Hypnosis just means you're inside, not
[81:30] outside most of the time. And in a
[81:32] hypnotic state, what goes in goes in
[81:34] deeper than just in a consciousness
[81:36] state. That's why I like doing
[81:37] storytelling. You know, I'm I'm my wife
[81:39] and I are there's certain things in life
[81:41] that just shouldn't happen that are
[81:42] inhuman and trafficking is one of them.
[81:44] And we had a friend that child was taken
[81:47] and trafficked and it was the most
[81:48] brutal thing. And so I got us involved
[81:50] and so now we've we've contributed to
[81:52] 72,000 children being saved. I've gone
[81:54] out on some of these undercover with
[81:57] scars on my face and elements. It's most
[81:59] brutal thing you can possibly imagine.
[82:01] But I tell you this because when you
[82:04] when you witness certain things in life
[82:06] that are so intense,
[82:08] they alter you. They change you. They
[82:10] change what you value. They change what
[82:12] what you make important in your life.
[82:14] And so what I say to people, you want
[82:16] your life to keep growing. Keep putting
[82:17] yourself in new environments. Keep
[82:19] getting around things you're not used to
[82:20] and let something hit you. You know,
[82:22] people don't know their passions cuz
[82:23] they keep going doing the same things.
[82:25] It's like get around where it's better
[82:27] and see what hits you and something's
[82:29] going to strike you. Something's going
[82:30] to wake you up. Something is going to
[82:31] make you feel more, desire more, want to
[82:34] give something to life as opposed to
[82:36] just live your life because the life you
[82:38] describe to those people is predictable.
[82:40] You get familiarized. Even pain, I mean,
[82:43] you look at people in Ashwitz, you know,
[82:45] um, Man's Search for Meaning is one of
[82:47] my favorite books. Have you read it?
[82:48] >> Victor Frank.
[82:49] >> Yeah. And I I bought the rights of
[82:50] making the movie, right? Oh, really?
[82:51] >> Oh, the reason I was telling you about
[82:52] the the Finding the Kids is I made The
[82:54] Sound of Freedom. Did you see it?
[82:56] >> Yes.
[82:56] >> Yeah. So, and we beat Disney that week
[82:59] and people thought that it would never
[83:00] happen, right? But that movie changed
[83:03] people radically, woke them up, brought
[83:05] resources to the table, has created real
[83:07] shift. Man's search to meaning I think
[83:09] can do that as well. But in those
[83:10] places, they get habituated to the pain.
[83:14] You get habituated pain or pleasure.
[83:15] That's why we've got to grow. And when
[83:18] we grow, we get that life cycle. We feel
[83:20] more alive and then we got something to
[83:22] share. And then we feel meaning and then
[83:23] it's like a virtuous cycle and life gets
[83:25] better and better.
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[85:31] I was stunned at how big your business
[85:33] empire is. You know, even as you're
[85:34] speaking there, you're talking about
[85:35] movies that I've watched that I had no
[85:37] idea that you're involved in. And you're
[85:38] talking about all these other incredible
[85:39] things you've done. And yeah, your
[85:41] company's doing what what 12 billion
[85:42] dollars in revenue annually.
[85:44] >> Well, it's a group of companies, not
[85:45] just
[85:45] >> group of companies. Yeah. And then
[85:47] earlier on, you said you'd spoken to
[85:48] these 50 very, very rich people in the
[85:50] pursuit of writing the books that you've
[85:51] written about wealth and finance and
[85:52] money.
[85:54] Pattern recognition.
[85:56] >> That's right.
[85:57] >> What is the pattern that you noticed in
[85:59] those people that you then applied to
[86:01] yourself? What is the pattern? You know,
[86:04] this is called the diary of a CEO. So,
[86:05] I'm sure we have a lot of people that
[86:06] are thinking about building businesses,
[86:07] want to get financially free, especially
[86:09] in a world of AI where they're they're
[86:11] very uncertain about how they'll make
[86:12] money and how they'll provide stability
[86:14] that to their family. What is the
[86:15] pattern that you have found in all of
[86:17] those people that you have met and
[86:18] interviewed and I know you know some of
[86:19] the most wealthy people on earth because
[86:21] I know you coach a lot of them. Um, I
[86:23] don't think people fully realize the
[86:24] significance of how many of the most
[86:26] influential people on planet earth you
[86:28] have worked with and continue to work
[86:30] with. Um, I found it hilarious reading
[86:33] that Bill Clinton called [clears throat]
[86:35] you uh the day before he was going to be
[86:38] impeached telling you that he was going
[86:39] to be impeached and asking you what he
[86:41] should do.
[86:41] >> Yeah. First, let's say what everybody
[86:43] makes the mistake on the majority of
[86:45] people. We live in a free enterprise
[86:46] system and we have kids that all think
[86:48] communism is great. I just want you to
[86:49] know I went to the USSR when it was
[86:51] still the USSR. I was 24 years old. I
[86:53] was brought there because of my
[86:54] firewalking experience. And I went on a
[86:56] train from from Moscow to Siberia and
[86:59] back for two weeks. On the train, we
[87:02] were all fed caviar and the most
[87:03] incredible meals as were all the
[87:05] Russians on the plane, right? We're
[87:06] supposed to be all equal, right? That's
[87:09] supposedly what communism is. It's
[87:10] everything's fair for everybody. Every
[87:12] single town, we'd stop in the square
[87:14] where the there and in the square
[87:15] there's a big building and they wrapped
[87:17] around for about maybe a quarter of a
[87:19] mile. people standing in the freezing
[87:21] cold to get a quart of milk and a half a
[87:24] thing of bread. I left there and I
[87:27] became a capitalist. I didn't know what
[87:28] a capitalist was, but I knew I wasn't a
[87:29] communist. Right? So, people in our
[87:31] country are the free enterprise system,
[87:33] but they don't understand it. So, what
[87:35] are they making the mistake of? They're
[87:36] consumers. They're not owners. We are a
[87:39] consumer society and we train these kids
[87:40] to be consumers. Adults as well. So,
[87:43] I'll give you a simple example. I looked
[87:44] I was trying to give an example to a
[87:46] young kid the other day, so I actually
[87:47] did the math on it. You have an iPhone?
[87:50] Yeah.
[87:50] >> Okay. Have you always had an iPhone?
[87:52] >> Well, yeah. For the last decade or more.
[87:53] Yeah.
[87:54] >> All right. So, iPhones around for what,
[87:56] 18 years, 19 years. I went and did the
[87:58] numbers and found out what the cost was
[87:59] for every iPhone. Add it up. If you got
[88:01] an iPhone each time, somebody who's
[88:03] older to do it, you spent 22,000 and
[88:06] some change at the retail price. If you
[88:08] bought the stock, I went and saw what
[88:10] the stock was on the same day the thing
[88:12] came out and you bought the stock. Same
[88:13] amount of money of the stock.
[88:14] >> Apple stock.
[88:15] >> Apple stock. $326,000 right now. Instead
[88:19] of out 22 grand, you have 326. If you're
[88:21] going to use an Apple phone, I'm not
[88:23] saying it's Apple specifically. I'm not
[88:24] making a recommendation. Why would you
[88:26] not own the company, right? Because we
[88:28] don't teach people to think that way.
[88:30] And so now they think communism is going
[88:31] to be the answer. They don't understand
[88:32] what that really means. They have no
[88:34] clue. So you have to become an owner.
[88:37] You have that's what you have to do.
[88:38] Then the second piece is when I
[88:40] interviewed all these people, I found
[88:41] four things with them. I found number
[88:43] one their focus didn't matter if they're
[88:45] a macro trader or if they were value
[88:48] trader or it didn't matter what their
[88:50] style was the four things that had in
[88:52] common I call them the core four was
[88:53] number one they all were focused on not
[88:56] losing money most people are trying to
[88:58] make money and the reason is they know
[89:01] if you lose you know you you lose you
[89:04] got a $100,000 investment and you lose
[89:06] 50%
[89:07] how much do you have to grow your money
[89:09] to get your money back and people will
[89:12] say 50% %. No, you got to grow at 100%.
[89:15] >> Right? You get it?
[89:15] >> Yeah. Yeah.
[89:16] >> Right. So, they know that. So, they're
[89:18] first making sure they don't. Now, how
[89:19] do they do that? They do it by asset
[89:22] allocation, right? They all have
[89:23] different asset allocation strategies,
[89:25] which at the most basic level is you
[89:26] don't put all your eggs in one basket.
[89:28] Most people put all their money in their
[89:30] business or their house, right? They
[89:33] know that that is the kiss of death. And
[89:35] so they look at how to divide their
[89:37] assets where they have a certain amount
[89:39] in a more secure environment, meaning
[89:41] not a lot of upside, but it's like the
[89:43] nest egg. And they have some that are
[89:44] more at risk. And there's different and
[89:46] I learned what theirs are and I taught
[89:47] those different ones. But the most
[89:49] valuable one I know, you know, because I
[89:50] read it in your book and I was really
[89:52] impressed. Asymmetrical riskreward.
[89:54] Their entire focus is not about taking
[89:57] risks, right? There are few only a few
[90:00] people. You think you're a billionaire
[90:01] because you took giant risks, right? No,
[90:03] no, no. may have some do, but they don't
[90:05] usually stay billionaires doing that,
[90:06] right?
[90:07] >> How do they do it? They figure out
[90:09] what's the smallest amount of risk with
[90:10] the most amount of upside that I can do.
[90:13] And so Paul Tudtor Jones's approach was
[90:16] 5 to one. If I'm going to risk a dollar,
[90:18] I want to be certain I can make five.
[90:21] You and I, most average people would
[90:23] normally think, I used to think, well,
[90:25] 12, 15, 20% return, right? But here's
[90:28] how it works. If I risk $1 and I'm
[90:30] certain I make five, and I'm wrong. I'm
[90:32] down one. I can risk a dollar and still
[90:34] make four. I can be wrong four times out
[90:36] of five and still be okay. That's how
[90:38] those guys become billionaires.
[90:40] Asymmetrical reward. I was talking to a
[90:42] gentleman um who in 19 2008, excuse me.
[90:48] He took $25 million and turned into $2
[90:50] billion in the worst economic time. He
[90:53] [snorts] anticipated what was going to
[90:55] happen with real estate. Everybody
[90:56] thought it was going to keep going up.
[90:57] He used synthetic bets and bet against
[90:59] it. Made $2 billion. Brilliant.
[91:01] Brilliant job. And I said to him, you
[91:05] know what? What is the things that's
[91:07] missing for investors? He goes, well,
[91:08] the smartest investors are usually the
[91:10] worst investors because they want
[91:12] absolute certainty. They know everything
[91:14] before they decide. And by that time,
[91:15] the opportunity is gone.
[91:16] >> Mhm. [clears throat]
[91:17] >> And he said, but the most important key
[91:19] for him was asymmetrical riskreward. He
[91:21] said, I risked, I think he said he
[91:23] risked six cents for every dollar. He
[91:26] could have been wrong a dozen times, but
[91:28] he wasn't. That's how he did it, right?
[91:30] And then the fourth one is the obvious
[91:32] one we both know which is
[91:32] diversification. But this is the real
[91:34] key. You know Ray Dalz, right?
[91:36] >> Yeah. Yeah. I've interviewed him
[91:37] actually.
[91:37] >> Yeah. So Ray's a good friend. One of the
[91:39] questions I asked him was if we had to
[91:41] reduce it to the single most important
[91:43] investment principle to know. I mean
[91:46] you're the Da Vinci of investing. No one
[91:47] has made more money than you in this
[91:49] area. You know I said what is it? Is
[91:52] there one? There's got to be one. And he
[91:54] goes Tony there is. He goes, "I spent
[91:56] almost nine years refining this and it's
[91:58] so simple. It's the holy grail of
[92:01] investing is to find 8 to 12
[92:04] uncorrelated investments that you feel
[92:06] strongly about. If you find 8 to 12 of
[92:08] those, you reduce your risk 80% and keep
[92:12] your upside. In fact, you slightly
[92:13] enhance your upside.
[92:14] >> Uncorrelated for someone
[92:15] >> uncorrelated. That's that's the hard
[92:17] part today because so many markets are
[92:18] correlated.
[92:19] >> What does uncorrelated mean for someone
[92:20] that does?" Well, for example, stocks
[92:22] and bonds traditionally are thought of
[92:24] as uncorrelated. Meaning, you know,
[92:26] stocks in a tough time, those are the
[92:29] excuse me, in a growing time, stocks are
[92:30] where you put your money, but bonds are
[92:32] to protect you when the market goes
[92:34] down. Unfortunately, doing most things
[92:36] like 2008 or 2020, they both go down at
[92:39] that time, but nobody talks about that.
[92:41] They just go, "Oh, it's this weird
[92:42] thing. It happens regularly."
[92:43] >> So, things that don't move together.
[92:44] >> That's right. They don't move together.
[92:46] Well, so much is tied together today.
[92:48] But the only way to really do it is
[92:49] you've got to have private investment.
[92:50] private equity, private credit, private
[92:53] real estate. You have to diversify
[92:54] beyond just stocks and bonds. And then
[92:56] you can get that across it by different
[92:58] industries, different elements. Because
[92:59] think about this, this will blow your
[93:01] mind. Private equity, basic private
[93:04] equity, not I interviewed 12 of the best
[93:05] in the world. Basic private equity has
[93:08] outproduced every stock market in the
[93:10] world for 40 years. Every single stock
[93:12] market in the world every year for 40
[93:14] years. Now, you don't have total
[93:16] liquidity. That's you're giving
[93:17] something up, but your returns are in a
[93:19] different place. They don't have to sell
[93:20] when things are tough. They take
[93:21] advantage. These are the smartest people
[93:23] out there. They're not just trying to
[93:24] get alpha. They're building value,
[93:26] right? They take a company, they put AI
[93:28] in it, they bring new people to it, and
[93:30] then they take it to the public or in
[93:32] most cases, they sell it to private
[93:34] companies. There's fewer public
[93:35] companies than ever. So, I looked it up
[93:38] and it was f fantastic seed. The average
[93:40] S&P for 39 years was 9%. Nice return. If
[93:45] you put a million dollars down, you
[93:47] know, you'd have $28 million, you know,
[93:50] 39 years later without doing anything.
[93:52] But if you put it in basic private
[93:54] equity, basic private equity is average
[93:56] 15.7%.
[93:59] Think about the difference of
[94:00] compounding that every single year.
[94:02] >> That's crazy.
[94:03] >> Now it's worth $328 million.
[94:06] That's the difference between the same
[94:08] investment in public versus private. So
[94:11] it's finding these pieces. But when you
[94:13] can do 8 to 12 uncorrelated investments
[94:15] or more, reduce your risk by 80%. That's
[94:18] how you get higher returns and the same
[94:21] time because most people are behind. And
[94:23] so
[94:23] >> you didn't come from a financial
[94:24] background.
[94:25] >> No. No. I have no financial background.
[94:26] >> You didn't study finance in university?
[94:28] >> No.
[94:28] >> So, so where did you learn all this
[94:30] stuff about finance?
[94:30] >> By going to the very best on earth. Like
[94:32] why would I go to university to a
[94:33] professor who's never done anything when
[94:35] I can go to 50 of the smartest people on
[94:37] earth or in private equity? I went to 13
[94:40] of the smartest ones, most successful in
[94:41] history. Is your superpower learning?
[94:44] >> Yes. I think it's that's what I tried to
[94:45] say to you from the beginning. That's
[94:46] what pattern recognition, pattern
[94:47] utilization, pattern creation is. If you
[94:50] don't learn at a rapid tempo in the
[94:52] world right now, you're cheating
[94:53] yourself of an extraordinary life.
[94:54] >> Is there a tactic or a strategy to make
[94:56] me a better learner? Especially someone
[94:57] that does this pockets. I get to meet
[94:58] people like you. So, I want to store
[95:00] everything. Yes. In this time that we
[95:02] have.
[95:02] >> Yes. I I'm I believe in immersion and
[95:05] space repetition. So, I believe like did
[95:08] did you take a language in school?
[95:10] >> Oh, god. Yeah. German. Can you speak it?
[95:12] >> Nine. [laughter]
[95:14] >> That's right. So, most people go to
[95:15] college or high school and college and
[95:17] they take a language, right? And five
[95:19] years later, 10 years later, can't speak
[95:21] a word, right? Immersion is how you do
[95:23] it. So, if I wanted to teach you a
[95:24] language and you had the time and money,
[95:26] I would take you to Italy and I would
[95:28] drop you in the middle of Rome and say,
[95:30] "I'll see you in 90 days." With no one
[95:32] to teach you in 90 days, are you going
[95:34] to be speaking the language?
[95:35] >> Better.
[95:36] >> Yeah.
[95:36] >> You're going to speak the language.
[95:37] You're going to know the nuances of the
[95:39] language. you're going to have a pitch
[95:40] and tone that's more there because it's
[95:42] how you learned originally by total
[95:43] immersion. So the reason I do 12 hours a
[95:46] day for 4 days, 50 hours in a weekend or
[95:50] 60 hours and most people think I'll
[95:52] never do that, but they're having the
[95:52] time of their life. So time disappears
[95:54] when you're enjoying yourself and you
[95:55] hate it. I mean it feels like eternity.
[95:57] But the reason I'm able to do that is
[95:58] that immersion is like years of
[96:00] experience and you're in a peak state
[96:02] while you're doing it. So you remember
[96:04] it because it's locked in like 911 as
[96:07] opposed to 811. So, I love that. The
[96:09] other thing that I do is I'm capturing
[96:10] and I use AI now to do it. I've kept
[96:12] journals my whole life just like you
[96:14] looks like you've done, but I'm building
[96:16] on it, but I have my AI that I've been
[96:17] feeding over and over and over again the
[96:19] things I wanted to remember, the
[96:20] principles, and I create structures to
[96:22] evaluate these things.
[96:24] >> And I asked you there about how these
[96:25] wealthy investors make their money. Um,
[96:27] the the last question I really have
[96:29] around this is how the best
[96:31] entrepreneurs in the world make their
[96:32] money. Um, again, we're called the diary
[96:34] of a CEO. So, there's lots of
[96:35] entrepreneurs and build business
[96:36] builders watching. And I know you've
[96:37] worked with many of the world's top
[96:39] entrepreneurs. In fact, one of them
[96:41] wrote you a letter.
[96:42] >> Oh, which one?
[96:44] >> Mark Ben off.
[96:45] >> Oh, I love Mark. He's a beautiful man.
[96:47] >> For anyone that doesn't know who Mark
[96:49] is. Um, he's the the founder CEO of
[96:52] Salesforce.
[96:53] >> Yes. Yeah. He actually came to four, I
[96:56] think, or five of my seminars originally
[96:58] in a row, same seminar. And uh, you
[97:01] know, Mark's as big as I am. He's a big
[97:03] guy and he was going for it full tilt.
[97:04] And finally after the fourth one, he
[97:06] came up to me and said, "You've
[97:07] convinced me. I'm going to leave Oracle.
[97:09] I'm going to start my own business. I
[97:10] want you to come on the journey with me.
[97:12] It's called Salesforce.com." He said,
[97:13] "We're going to change business around
[97:14] the world." And he said this to me. He
[97:15] goes, "And I promise you, we'll get to a
[97:17] hundred million dollars in business."
[97:19] Now he's doing like 42 billion, right?
[97:21] So, but Mark's what I love about Mark is
[97:23] he's a contributor. He's he's a social
[97:26] CEO. Like he does things for society. He
[97:28] isn't just about himself. He's an
[97:30] extraordinary human being. He said,
[97:32] "Dear Tony, I am so deeply grateful for
[97:35] everything that you've done for me over
[97:37] the last four decades." He talked about
[97:39] the seminars he'd been to with you and
[97:41] says that you've transformed his life
[97:44] through your inspiration and ideas. He
[97:46] talks about that particular seminar you
[97:48] referenced as the moment that led him to
[97:49] go deeper and deeper and deeper. He said
[97:51] it was at date with Destiny that I made
[97:54] the firm decision to leave Oracle and
[97:55] start my own company. We even had a
[97:57] brief conversation about it back then.
[97:59] If you remember,
[98:00] >> I remember.
[98:00] >> Fast forward 26 years and Salesforce now
[98:04] has 80,000 employees and generates over
[98:07] 40 billion in revenue annually. It
[98:11] stands as the largest enterprise
[98:13] software company in the world. I truly
[98:15] could not have done it without you by my
[98:18] side. And as you always say, we often
[98:21] overestimate what we can do in one year,
[98:22] but we vastly underestimate what we can
[98:24] do in a few decades. Tony, I started
[98:27] this letter with gratitude. And I'll end
[98:29] it the same way. When I reached my most
[98:31] difficult moments, you were there. When
[98:33] I reached my highest heights, you were
[98:34] also there. I never forgot that whenever
[98:38] I reached out for help, you returned the
[98:40] phone call or text, always quickly.
[98:43] Business and politics are temporal, but
[98:45] relationships are eternal, and yours is
[98:47] one I carry with me always.
[98:49] Congratulations on everything you're
[98:50] doing. I look forward to a wonderful
[98:53] future with you. Aloha, Mark. That's
[98:56] very beautiful.
[98:58] It makes me a little emotional, but I
[99:00] just I love Mark. He's such a good man
[99:01] and
[99:03] um I was very kind of him to write that
[99:06] letter. He says he gives me more credit
[99:08] than I deserve. Um but I I love him
[99:11] personally. I love I I love strangers.
[99:13] I'm driven by that. But I love Mark
[99:15] because he's such a giver. I I see him
[99:17] as a a role model of what a great CEO
[99:20] is. Someone who understands the social
[99:23] impact of what they're doing as well as
[99:25] the business impact. Um, he's got a
[99:27] heart of gold and of course we all have
[99:29] ups and downs throughout our lives and
[99:30] and he thinks he's just I've just helped
[99:32] him, he's helped me, too. It's like it's
[99:34] never a one one way piece. It's not like
[99:36] I go around and coach all these people.
[99:37] I'm no idiot. I've learned so much from
[99:39] Mark. Uh, it's priceless. So, I have to
[99:42] I have to send that thanks right back to
[99:44] him. No question about it.
[99:45] >> Where does that emotion come from that I
[99:46] see in your face?
[99:48] >> I don't know. I was just like
[99:52] I'm I'm an emotional guy. I'm empathetic
[99:54] guy and I'm I'm a lover, you know?
[99:56] That's what drives all that I do. And to
[99:58] um see somebody I love and to see how
[100:00] far he's come and to know that um I've
[100:03] been able to be helpful to him at at key
[100:05] moments um is meaningful. You know, it's
[100:07] extremely meaningful cuz he's provided
[100:10] opportunities for millions of people,
[100:13] 80,000 employees, but millions of people
[100:15] through his creativity and his focus.
[100:18] And we've done a lot of cool things
[100:19] together. I called him one time. I was
[100:21] up in uh San Francisco for other
[100:23] business. And um I read in the paper
[100:25] that this this landlord was kicking out
[100:28] these nuns who had the food kitchen in
[100:30] the the worst part of the city there in
[100:32] the Tenderloin district. And I was like,
[100:35] "This guy's an idiot. I mean, I got to I
[100:37] got to do something." So instead of
[100:38] leaving, I spent an extra day and I went
[100:40] and met these nuns, most incredible
[100:42] ladies. And they were spending all their
[100:46] time cooking food so they could sell
[100:48] food so they could make money so they
[100:49] could actually prepare food for the
[100:50] homeless there. and in this tiny little
[100:52] building and they were getting kicked
[100:54] out. So I called the owner and I said
[100:55] listen I'm own a lot of real estate
[100:57] also. I understand your rights as a real
[100:59] estate guy but I said do you want to be
[101:01] the most hated guy in San Francisco? I
[101:03] said I'll give you an option. How about
[101:05] let them stay to the end of the year.
[101:07] I'll pay their lease. I'll pay twice the
[101:10] amount and then I'll get them out. I
[101:12] said but you don't push them out now on
[101:13] the street. So we agreed. And so then I
[101:17] said to ladies, "Let's find a place for
[101:18] you and I'll help you find a place.
[101:20] We'll rent a place for you." And then I
[101:21] started getting phone calls and one of
[101:23] the phone calls I got says realtor and
[101:25] he goes they're they're looking to buy a
[101:26] place and I said I said well where are
[101:30] they getting the money? I said they said
[101:32] I don't know. So I called and made none
[101:34] up and she goes uh I said you know I I
[101:36] was said I'd you know pay for a place
[101:37] for you guys for a year you know lease
[101:39] you a place. I said but I hear you're
[101:40] looking to buy a place. Do you guys have
[101:41] some capital I'm not aware of? And she
[101:43] goes no. She goes will provide Tony
[101:48] like God will provide. So, so I spent, I
[101:51] don't know, a million two or something
[101:52] like that to find them a place. But then
[101:54] I called Mark because I didn't want them
[101:56] living in the place. I said, "Mark,
[101:57] match me on this." And I mean, he didn't
[102:00] hesitate a second. He had not even met
[102:02] the nuns. Then he went the nuns, we went
[102:04] met them, and he went and he bought them
[102:05] a home for them to stay in. And and then
[102:07] we went through four years of the city
[102:09] trying to not let them take over this
[102:11] place. But that's the kind of guy Mark
[102:12] is. So, he's incredibly generous and I'm
[102:15] very touched that I could count him as a
[102:17] friend and be a helpful to him. and
[102:18] you've been so helpful to me.
[102:19] >> I've learned quite a lot about you today
[102:20] just from observing you and two one of
[102:23] the big things that I've learned is the
[102:24] two moments where I've seen tears in
[102:26] your eyes
[102:28] >> have both been moments where people have
[102:30] expressed a huge amount of love and
[102:32] appreciation for you.
[102:33] >> That's true.
[102:34] >> And I I work back through your early
[102:35] earliest years and I again it's almost
[102:38] like a a jigsaw puzzle coming into
[102:40] formation in my mind of how how much you
[102:42] love love.
[102:44] >> I do. I think love is life. Love is the
[102:46] driving force in my life for sure.
[102:48] There's no question about it. And that's
[102:49] why I can't I I hate to see suffering
[102:53] because it's the opposite of love. You
[102:54] know, if you love somebody, what do you
[102:55] do? Anything you can. So that's what I'm
[102:57] called to do. And it is it's a calling.
[102:59] It's not a job. It's not a business. You
[103:01] I have all kinds of businesses obviously
[103:03] and I enjoy business. But this is my
[103:06] mission. This is what I'm made for. And
[103:08] um I'm just one guy. I can't do
[103:10] everything, but I can do a lot. And I'm
[103:11] always figuring how to scale more,
[103:13] right? you know, whether it's feeding
[103:14] people or I'm getting, you know, my wife
[103:17] and I, we were fortunate enough to have
[103:18] our own plane and I I don't want to just
[103:20] burn up a bunch of carbon. I found it's
[103:21] 3,000 trees. I said, let's plant a 100
[103:23] million trees. So, we're up to 75
[103:25] million. I think we're going to hit the
[103:26] 100 million this year. And but we didn't
[103:28] just plant the trees. We talked to
[103:30] farmers, work with an organization about
[103:32] how to build a build a crop not once a
[103:34] year, but to do it across 12 different
[103:36] months so that if something drops, they
[103:38] come out and they go from earning a $125
[103:40] a day and starving to making $12 a day,
[103:43] which doesn't sound like much makes them
[103:44] rich in that community. So, we're doing
[103:46] that. It's like I just I love taking
[103:47] things to scale, too. It's like I love
[103:50] the individual impact and I love the the
[103:53] global impact. The combination of the
[103:54] two make life ever challenging and ever
[103:57] exciting
[103:58] >> with people like Mark and entrepreneurs.
[104:00] My last question about this pattern
[104:01] recognition and my last question is just
[104:03] as me as a you know I'm I'm an
[104:05] entrepreneur. I'm building businesses at
[104:06] the moment. I'm earlier in my journey
[104:07] much earlier than someone like Mark. But
[104:09] what is the pattern that you've seen in
[104:10] these exceptional founders and
[104:11] entrepreneurs as it relates to building
[104:13] great businesses that you would impart
[104:15] on me?
[104:16] >> I don't think there's anything I'm going
[104:17] to impart on you that you don't already
[104:18] know because the fundamentals are so
[104:20] simple. Um, you have to the business has
[104:22] to be more than a vehicle for money. And
[104:25] don't get me wrong, I mean, there are
[104:26] people who have certainly succeeded that
[104:27] way. But if you look at the people that
[104:28] build something that's lasting, it has
[104:31] to be a passion where it's something you
[104:33] believe in so much. It's so valuable.
[104:36] It's a contribution sense to you, not
[104:38] just an economic sense. Because in the
[104:39] beginning of a business, it's like
[104:41] having a child. You know, you know, you
[104:43] don't get a lot back. You work around
[104:44] the clock. You'll discover when your
[104:46] first child comes and you love them.
[104:48] It's it's the pride of ownership. But if
[104:50] you're just a lot of people start a
[104:52] business think they're gonna get rich
[104:53] overnight or make some and those people
[104:54] never succeed. So it's like finding
[104:57] something a vision that not only you
[104:59] believe in but others are completely
[105:01] moved by because you can attract people.
[105:02] You can't build an organization without
[105:04] great people. And do you think I could
[105:06] run all these companies if I was just
[105:08] sitting there every day? I mean I've got
[105:09] some of the greatest leaders I could
[105:10] possibly recruit. I'm constantly looking
[105:12] for the second part which is how do I
[105:14] find leaders? How do I find leaders that
[105:16] are smarter than I am in various areas
[105:18] and where I can pull together the right
[105:20] people together and create a culture
[105:22] that adds a massive value and
[105:24] continually does so until it dominates
[105:26] the that industry or that market or that
[105:29] marketplace. So I think you have to find
[105:31] something that's more than just a
[105:33] business for you. It has to be more than
[105:34] economics for you. It has to be a
[105:36] mission for the most successful people.
[105:38] You have to be able to have something
[105:40] you can articulate that can attract
[105:42] people. And you have to constantly find
[105:44] the very best that you can. And you got
[105:47] to constantly prune because the law of
[105:48] familiarity shows up. That's what your
[105:50] friends went through, right? They got
[105:51] all these great things but know how
[105:52] great it is after a while it's familiar.
[105:54] You know, it's like they don't they
[105:56] don't have the same hunger. I look for
[105:58] not only wickedly smart people, which I
[106:00] love, but hungry people. When people ask
[106:03] me like, "What is the one common
[106:04] denominator of people that succeed on a
[106:06] massive scale around the world?" I'd
[106:08] always in the beginning say,"Well, I
[106:09] love wicked intelligence, but I know a
[106:12] lot of very smart people that can't
[106:13] fight their way out of a paper bag in
[106:14] their relationship or their finances."
[106:16] You know, they're smart in one area, not
[106:17] another. But the one that is absolutely
[106:20] completely accurate is hunger. The
[106:22] hunger to be more, to do more, to give
[106:24] more, to share more. Somebody who has a
[106:26] hunger that doesn't die, not a hunger to
[106:28] get make a certain amount of money or a
[106:30] hunger to achieve, you know, a swimsuit
[106:32] size, but a hunger that's unquenchable.
[106:35] Those are the people that you know their
[106:37] names because they have an impact. So
[106:39] it's like whether it's Richard Branson
[106:41] who's in his 70, he has the same hunger
[106:42] today as when he was 16 years old in
[106:44] that crypt in your country coming up
[106:46] with Virgin, right? I mean it's same
[106:48] level. Let's give it a go, right? He's
[106:49] got that peace, you know? Anybody you
[106:52] see, you know, look at the people you
[106:53] have on your show and think about how
[106:55] many of them still have that hunger.
[106:56] Kevin Hart is a friend of mine. I know
[106:58] he's been on your show. I mean, he's one
[106:59] of the hardest working guys, but he's
[107:01] hungry. He loves it. He want he just
[107:02] wants to do it all. To me, that's the
[107:04] gift. and stoking your hunger or
[107:06] awakening someone's hunger that doesn't
[107:08] have it. That's a real gift and that's
[107:10] one of the gifts I think I've tried to
[107:11] refine within myself and help people
[107:13] with.
[107:14] >> My last question is of all the things
[107:16] we've talked about today and everything
[107:17] else that's going on in your life and
[107:18] the world, what is the most important
[107:20] thing we should have talked about that
[107:21] we didn't talk about?
[107:22] >> We covered a lot of territory.
[107:24] [laughter]
[107:25] I'm impressed by the diversity of what
[107:26] we got to cover. Thank you. We went
[107:28] deep. Um I don't know if there's
[107:29] anything that off the top of my head
[107:31] right now. I I do think that I hope
[107:33] people leave with the idea that if I'm
[107:36] stressed in my life, I got to stop
[107:38] managing. I got to start creating. And
[107:40] that that sounds like just an
[107:42] overwhelming thing, but it's like
[107:43] creating life on your terms. Like
[107:44] deciding what are the immutables. It's
[107:47] like um if you want to take the island,
[107:49] you got to burn your boats.
[107:51] >> Uh if if you have a way to go back, the
[107:52] mind will rationalize and you will go
[107:54] back. But if you really are committed to
[107:56] a greater quality of life, you got to
[107:58] master the science of achievement and
[107:59] the art of fulfillment. And fulfillment
[108:01] is not like achievement. There's very
[108:02] cool real rules for achievement like
[108:05] what to do with your body, multiple
[108:06] ones, but there's certain fundamentals
[108:08] that are immutable. What to do
[108:09] financially, certain things that are
[108:10] immutable.
[108:12] Fulfillment
[108:14] that success without fulfillment is
[108:16] failure. And fulfillment is an art. It's
[108:20] not a science. It's different for you
[108:22] and me and everybody we meet. And so I
[108:24] I'll tell you one real fast example. I
[108:26] know we've gone over in time. Um Steve
[108:29] Win's a good friend of mine, built most
[108:30] of Las Vegas. Brilliant guy. Absolutely
[108:32] brilliant. And um one day Steve calls
[108:35] up. He goes, "There's a painting that I
[108:38] have coveted for over a decade and he
[108:41] goes, "I just recently outdid everybody
[108:44] at Southbes and it just got delivered
[108:48] and you got to see it." And I said,
[108:50] "Okay, I can't see." I said, "But I got
[108:51] to ask a question. How much did it set
[108:53] you back?" And he goes, "$86.9 million.
[108:58] I go, "8 $86.9 million." Okay, I got to
[109:01] see what an $87 million painting looks
[109:04] like. So, I go to his house. He takes me
[109:07] in,
[109:09] shows me this wall. It's a red square.
[109:12] It's a Rothco, if you know what a Rothco
[109:14] is. It's a red square. And it's not
[109:16] totally red, a little red and orange,
[109:17] right? And I look at him. I go, "Steve,
[109:19] they missed some spots." [laughter] And
[109:21] he looks at me and gives me the look.
[109:23] And I start to tease him a little bit. I
[109:24] go, "Steve, if you give me a $100 worth
[109:26] with the red paint and you give me 10
[109:28] minutes, I think I can match this." And
[109:30] I'm just screwing him with a little bit.
[109:32] He knows I'm screwing. He goes, "You
[109:33] know, this is a Rothco." I said, "I
[109:34] know." He goes, "No, but you don't
[109:36] know." Like, you know, he committed
[109:38] suicide. He tells me the whole story,
[109:40] right? And I go, "Well, that better be
[109:41] blood of his for $87 million, right?"
[109:44] But the reason I tell you the story is
[109:45] it's not making fun of Steve. It's
[109:46] making fun of me. He can look at that
[109:49] and he can barely see. And he knows what
[109:50] every stroke means. It has meaning for
[109:52] him. He knows what it's about, what it
[109:55] means, the uniqueness of it. He's the
[109:57] man's life. I see a red square. He has
[110:00] an experience.
[110:02] The richness of life is when you go
[110:04] deeper and figure out what makes you
[110:06] feel like it's a red square for someone
[110:08] else, but this is your thing. This is
[110:10] what fulfills you. I know what fulfills
[110:12] me. Family, love, as you can probably
[110:14] tell, and contribution in a meaningful
[110:16] way. Light me up like a Christmas tree,
[110:18] and they've made me go for 66 years, and
[110:20] it'll keep me going, right? But people
[110:21] got to find what that is for themselves.
[110:23] Because if you succeed and you're not
[110:25] fulfilled,
[110:27] what do you got? How many people have
[110:29] taken their life? They're super
[110:30] successful on the surface, but they
[110:33] weren't fulfilled. Some of the people
[110:35] made everybody on earth laugh when they
[110:36] took their life. Some people did
[110:38] businesses and took their life. You
[110:39] don't want I don't I don't think most
[110:41] people are going to take their life, but
[110:42] you don't want to live more decades and
[110:44] not really be here, not experiencing
[110:46] fulfillment. So, my passion is to help
[110:48] people be fulfilled, not just achieve.
[110:52] >> Amen. I mean, I've got so many other
[110:54] photos that I might as well show you.
[110:55] The ones that
[110:56] >> This is the moment my wife and I met.
[110:58] >> That is the moment you met.
[110:59] >> Literally the moment we met. How did she
[111:00] get the one?
[111:01] >> That's my mom. That's Jim Robbins. This
[111:03] man adopted me.
[111:04] >> This one here.
[111:06] >> Oh, that's down uh this one is actually
[111:08] down in Haiti. I went down there. That's
[111:10] where first group people went to save
[111:12] >> all these kids. These were kids that had
[111:13] been trafficked.
[111:15] >> Yeah. my brother and sister. Wow, you do
[111:18] your homework. Very impressive.
[111:20] >> We We have a closing tradition where the
[111:21] last guest leaves a question for the
[111:22] next, not knowing who they're leaving it
[111:23] for. And the question left for you is,
[111:26] if you could choose your life span, how
[111:31] long would it be and at what point would
[111:35] you choose to die?
[111:39] >> That's a great question. Well, I
[111:42] certainly would want to live um as long
[111:44] as my family does, and now I've got to
[111:46] live a little longer because I got a
[111:48] four-year-old. Um [snorts]
[111:50] I don't know if I'd want to live
[111:52] forever. Um
[111:54] I don't know. You know, there's talk
[111:56] about, you know, uploading your
[111:57] consciousness to a machine and so forth.
[111:59] I don't I believe in spirit and soul. I
[112:01] don't know if that's going to be
[112:02] uplifted machine. Maybe I'm wrong. Maybe
[112:03] it's just the process. But I want to
[112:05] leave as much legacy as possible. I want
[112:07] to live as long as I'm interested and
[112:10] useful. You know, those are the two
[112:12] things that are really matter. And you
[112:13] know, my minimum I think is 92 is my
[112:16] goal as if I had control, right? Life
[112:18] will tell me. But 92 for the number that
[112:21] somehow I've had in my head and what
[112:22] some of the boosts we have with bio
[112:24] chemistry and element stem cells, who
[112:26] knows? Maybe it goes past 100. But uh I
[112:29] think a century of living and giving
[112:31] would be an extraordinary experience for
[112:32] me. I don't know if I'd want to live for
[112:34] eternity, but I'm not at that point
[112:36] where that's really a choice, so I don't
[112:37] have to think about it. Um, I I will
[112:39] tell you the only fear that I've really
[112:40] felt in my life was dying too soon. I
[112:43] think part of my drive early on was just
[112:46] I want to squeeze everything out of life
[112:47] while I'm here. I don't know where it's
[112:49] come from. I think, you know, couple
[112:51] things could have contributed to it, but
[112:53] I think death was a good counselor for
[112:54] me. It gave me drive to the today. It
[112:57] it's not a fear for me other than I want
[112:59] to be here as long as I can for my
[113:00] family and for especially all my
[113:02] children. but especially my youngest.
[113:03] But yeah, that would be my answer. I'd
[113:05] say not forever, but as long as I'm
[113:07] useful and helpful and I can enjoy it
[113:10] all.
[113:10] >> You use the word legacy there.
[113:12] >> Yeah. Well, legacy is um what I leave
[113:14] when I'm gone. In other words, I don't
[113:15] have to be here to continue to have
[113:16] impact, right? It's like that's the best
[113:18] part of life. I I looked at, you know,
[113:20] leadership is influence, right? What
[113:21] makes you a leader is your ability to
[113:22] influence thoughts, feelings, emotions,
[113:24] actions, another person if you're a
[113:25] positive leader for good. And I look at
[113:28] levels of influence. One is can you
[113:29] influence someone to change their state?
[113:31] Then it's can you influence them to
[113:32] change your state when you're not there?
[113:34] So you're no longer a manager, right?
[113:36] You've changed their values. Could you
[113:38] change your state and they're not there
[113:39] for a group of people? Right? Could you
[113:42] change your state with a mass number of
[113:44] people and you're not there? Right? That
[113:46] to me is the ultimate level of
[113:47] influence. And now with audios and
[113:49] videos and AI, especially with AI, I've
[113:51] got an AI that's amazing. I mean, we
[113:53] have 4.9 in Apple and people love it and
[113:55] their lives changed by it. And I'm I'm
[113:57] working right now with another group um
[113:58] to create a platform for interventions
[114:01] and therapy that's not just me with AI
[114:03] because there aren't enough therapists.
[114:04] There aren't enough great therapists in
[114:06] the world. I want to have that. It's
[114:07] already in 50 languages. So the whole
[114:09] world I want to leave a legacy that the
[114:10] world has people that can help them 24/7
[114:13] 365. And I think AI is one of the tools.
[114:16] It's getting better and better to do
[114:17] that.
[114:20] >> And what happens when you die? Where do
[114:22] you go? I I I don't think anything in
[114:25] the universe I know nothing in the
[114:26] universe ever destroys it changes form.
[114:29] What does that look like? Do I have
[114:31] conscious awareness that as I do now? I
[114:33] don't know the answer to that question.
[114:35] Uh all I want to do is make sure I live
[114:36] fully while I'm here and whatever's next
[114:38] when it shows up, I'll I'll take that
[114:40] journey. Thank you so much uh for so
[114:43] many reasons. I think you've been a
[114:44] you've been a mentor to so many of us
[114:45] for for so long in so many ways. Whether
[114:48] it's I remember how profoundly impacted
[114:49] I was when I watched your um your piece
[114:51] on Netflix and
[114:53] >> Oh, no. Your guru. Yeah.
[114:54] >> Yeah. That was really the front door for
[114:56] me into your world. I'd seen I'd seen
[114:57] your work before I' I'd read the books
[114:59] and stuff, but for me that was really a
[115:00] paradigm shifting moment. I think it was
[115:02] in that documentary where there was a
[115:04] young man who was suicidal. Yeah, it was
[115:06] that one. The Netflix I'm not there was
[115:07] Yeah, there was one. That's how it
[115:08] started actually.
[115:10] >> Matias.
[115:11] >> Yes. Matteas.
[115:12] >> Matteas.
[115:14] That was what six years ago?
[115:16] >> No. No, that was 2014.
[115:18] >> 2014. Okay. Wow.
[115:19] >> Yeah.
[115:19] >> Gosh.
[115:20] >> There was a young woman there also. I
[115:21] don't know if you remember the young
[115:22] woman that was in that sex cult where
[115:24] they made the children have sex with the
[115:25] adults.
[115:26] >> That one was very emotional. I was down
[115:28] in Brazil and I was doing a seminar for,
[115:30] you know, about 10,000 people. And I'm
[115:32] walking through the aisle and this woman
[115:34] kept looking at me and then I didn't
[115:35] realize it. She goes, "Don't you
[115:36] recognize me?" And it was her. She got
[115:38] herself out of the group. She's wrote a
[115:40] book. She's now a therapist. She helps
[115:42] other people get out of it. So, it's
[115:44] really fun to see years later. We
[115:46] actually did a follow-up at the 7-year
[115:48] mark or something like that afterwards
[115:49] to show what happened with these
[115:51] families. It's been really nice to see.
[115:54] >> Did you say his name? His name was
[115:55] Matias. Matias.
[115:56] >> Matias, I believe. Matias. He he just
[115:58] wanted to he sent an email just to say
[116:01] that for anyone that doesn't know, he
[116:03] was a a guy in the audience who was had
[116:05] suicidal ideiation and was clearly
[116:08] struggling.
[116:08] >> Yeah.
[116:09] >> Um it's been what a decade roughly since
[116:12] then. you you supported him, you helped
[116:13] him. And he's just sent an email to say
[116:16] that attending that event that day was a
[116:18] huge dream for him and the experiences
[116:19] that he got from that have completely
[116:22] changed the trajectory of his life. And
[116:24] those memories continue to impact him as
[116:27] he continues to support um his growth,
[116:29] his habits, his decisions, and his
[116:31] outcomes. And he wanted to send his
[116:32] regards to you for that.
[116:33] >> That was really kind of him to reach
[116:34] out. That's nice. I love seeing people a
[116:37] year later, 10 years later, 20 years
[116:38] later. That's the great gift of my life.
[116:39] I walk down the street anywhere on
[116:41] earth. Sarah desert has happened to me
[116:43] in China. People come up and say, "You
[116:46] changed my life." And I always remind
[116:46] them, "I didn't change your life. You
[116:48] did, but glad I got to help. What
[116:49] happened?" And then they tell me
[116:50] stories. And outside my family, there's
[116:53] nothing that gives me more joy than to
[116:54] hear those stories.
[116:55] >> Well, you've done that for more people
[116:56] than I could possibly receive emails
[116:57] from. Um, hundreds of billions really,
[117:00] if we're counting the amount of people,
[117:01] the amount of meals you fed through the
[117:03] the work you've done through your
[117:04] company. you even you've invested
[117:05] tremendously also in in saving the
[117:07] planet through your green energy
[117:08] investments which we didn't get to talk
[117:09] about today but I'm going to link that
[117:11] below for people to read about.
[117:12] >> One thing I would mention if I may is I
[117:14] uh Paramount approached me and we now
[117:16] have a 24-hour day channel and uh it's
[117:19] it's a fast channel so it's free
[117:21] advertised supported television. It's a
[117:23] TV I grew up with instead of cable. So,
[117:25] if you go to um whether it's Pluto or if
[117:28] you go to Roku or if you go to Amazon
[117:31] Prime and you look for live TV, there's
[117:33] the Tony Robbins network and 24 hours a
[117:35] day there's content there that's free
[117:36] that anybody can watch and educate
[117:38] themselves and they're full of
[117:39] interventions like these that you talked
[117:41] about. So, I hope some people will check
[117:43] it out because it's a it's a way I'm
[117:44] another way I'm trying to give people a
[117:45] gift to support their lives.
[117:47] >> I'm going to link that below and also
[117:48] I'm going to put a link below to your
[117:50] free 3-day virtual event called Time to
[117:52] Rise which I think we mentioned.
[117:53] >> Oh, yeah. Please come to that. You don't
[117:54] want to say come. You can do it from
[117:56] anywhere in the world. Your office, your
[117:57] home. And it's coming up on the 29th
[117:59] through the 31st of January.
[118:00] >> And it's perfect timing at the start of
[118:02] the new year. People thinking about
[118:03] making a change in their life. I'm going
[118:04] to link that below as well if anybody
[118:05] wants to attend. It's free 3 days and
[118:07] it's uh I think it's a great
[118:09] continuation of the conversation we've
[118:10] had today because we've talked so much
[118:12] about change, a changing world, and how
[118:13] to change thyself. And um that's what
[118:15] you've done for me. It's what you've
[118:16] done for so many people. And it's an
[118:17] absolute honor. It's actually for me
[118:18] there have certain moments when I in the
[118:20] job that I do where I think [ __ ] hell
[118:22] like how lucky I'm grateful am I to get
[118:24] to do this and this is one of those such
[118:25] moments that is a is a real dream for me
[118:27] because you're you're such a huge
[118:28] inspiration to me. So thank you so much
[118:30] Tony for your graciousness. I appreciate
[118:31] >> I just want you I feel the same way. I
[118:33] feel like uh you're the next wave of
[118:35] contribution to this world and you're
[118:37] doing an amazing job already but I got a
[118:39] ticket to your parade. I'm gonna watch
[118:41] how you evolve over the next couple of
[118:42] decades and I know your your
[118:44] contributions will only grow because I
[118:46] feel the sincerity in your heart not
[118:48] only to grow but to give and uh I hope
[118:50] that you continue to move towards that
[118:52] love and contribution you're talking
[118:54] about cuz I think that's your true
[118:56] essence. I think that's really what
[118:58] drives you anyway.
[118:58] >> I think so too.
[119:00] >> Yeah. Thank you.
[119:01] >> Thank you. [music]
[119:05] >> This is something that I've made for
[119:07] you. I've realized that the direio
[119:08] audience are striv
[119:12] goals that we want to accomplish. And
[119:14] one of the things I've learned is that
[119:16] when you aim at the big big big goal, it
[119:19] can feel incredibly psychologically
[119:21] uncomfortable because it's kind of like
[119:23] being stood at the foot of Mount Everest
[119:25] and looking upwards. The way to
[119:26] accomplish your goals is by breaking
[119:28] them down into tiny small steps. And we
[119:31] call this in our team the 1%. And
[119:33] actually this philosophy is highly
[119:35] responsible for much of our success
[119:37] here. So what we've done so that you at
[119:39] home can accomplish any big goal that
[119:41] you have is we've made these 1% diaries
[119:44] and we released these last year and they
[119:46] all sold out. So I asked my team over
[119:48] and over again to bring the diaries back
[119:50] but also to introduce some new colors
[119:51] and to make some minor tweaks to the
[119:53] diary. So now we have a better range for
[119:57] you. So, if you have a big goal in mind
[119:59] and you need a framework and a process
[120:01] and some motivation, then I highly
[120:04] recommend you get one of these diaries
[120:05] before they all sell out once again. And
[120:08] you can get yours now at the diary.com
[120:10] where you can get 20% off our Black
[120:12] Friday bundle. And if you want the link,
[120:13] the link is in the description below.
[120:16] [music]
[120:24] [music]
[120:26] Heat. Heat. N.
[120:29] [music]
[120:31] [singing]
[120:34] >> [music]
