AIM, CreatorUp Deploy 70-Model AI Stack to Scale Cinematic Brand Ads

The Entertainment Formula: How Hollywood Storytelling Can Supercharge Ads And AIM And CreatorUp — Ai4

Ai4

Audiences engage with high-stakes narrative conflict rather than pixel perfection, allowing small brands to beat multi-billion-dollar rivals by pairing Hollywood storytelling with automated generative AI pipelines.

AI-assisted summary of The Entertainment Formula: How Hollywood Storytelling Can Supercharge Ads And AIM And CreatorUp — original source. Check the original for full context.

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Detailed notes

## Background Published on YouTube by the Ai4 conference channel on August 29, 2025, this talk features AIM founder Pakko De La Torre and CreatorUp COO Nick Almond examining how Hollywood narrative structures can elevate brand advertising. The page description highlights how AIM turned Mexican craft beer brand La Brú into an episodic, AI-driven cinematic universe featuring simulated police chases and hijacked delivery trucks to illustrate the future of automated brand storytelling.

## TL;DR Pakko De La Torre argues that successful advertising requires Hollywood's three-part narrative framework: creating a beloved character, setting up an impossible scenario, and delivering an emotionally resonant payoff. He demonstrates this through La Brú's bootstrap U.S. launch campaign, which used over 30 AI-generated video assets—depicting a cross-border heist, simulated news coverage, and police pursuits—to generate viral social intrigue before concluding with a physical truck launch in Los Angeles. De La Torre notes that audiences engage with narrative and eccentric drama rather than analyzing pixel-level AI imperfections, while also demonstrating his assistive AI smart glasses. CreatorUp's Nick Almond concludes by explaining their Studio-as-a-Service platform, which orchestrates over 70 generative models and a global network of 9,000 creators to adapt, localize, and scale high-concept narrative campaigns across worldwide markets.

## Atmosphere & style The presentation carries an upbeat, forward-looking keynote energy that blends cinematic storytelling flair with emerging production tech. De La Torre sets a charismatic, candid tone, playfully discussing his deafness and demoing his real-time transcription smart glasses before diving enthusiastically into the chaos of guerrilla-style AI heist campaigns. The mood shifts seamlessly into structured enterprise pragmatism when Almond takes the stage, making the session feel like an exciting look at how rogue creative storytelling and industrial-scale AI pipelines converge.

## Key takeaways - [00:04](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=4s) Pakko De La Torre founded AIM as an entertainment-driven creative lab that bridges traditional agency advertising with Hollywood studio storytelling and proprietary AI technology. - [00:45](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=45s) AIM's production ecosystem features specialized tools including Hype 3D for interactive e-commerce, Go Celebrities for influencer amplification, and MediaMaker for rapid video generation. - [02:32](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=152s) Effective advertising relies on a three-part Hollywood narrative formula: establishing an unforgettable character, placing them in an impossible or high-stakes scenario, and delivering an emotionally satisfying payoff. - [02:58](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=178s) To introduce Mexican craft brewery La Brú to the US market against massive incumbents, AIM engineered an AI-driven, episodic heist storyline spanning over 30 pieces of media on a bootstrap budget. - [03:40](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=220s) The La Brú campaign blended synthetic media with real-world activation by pairing simulated security footage of a hijacked beer truck with a physical live launch party in Los Angeles. - [06:18](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=378s) Audiences care more about narrative intrigue and emotional engagement than pixel-perfect AI fidelity, allowing compelling stories to succeed even with early-stage generative tools. - [06:55](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=415s) Directing AI video effectively requires multi-video canvas workflows to generate and evaluate dozens of scenes in parallel rather than iterating one clip at a time. - [07:35](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=455s) Multimodal AI assistive hardware, such as live-transcribing and translating smart glasses, empowers creative leaders with disabilities to navigate multi-lingual, high-level production environments. - [09:12](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=552s) CreatorUp's 'Studio-as-a-Service' model complements creative labs like AIM by providing the production infrastructure required to localize and scale high-concept campaigns internationally. - [09:45](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=585s) CreatorUp aggregates more than 70 generative AI models to convert single multimodal prompts into comprehensive video sequences featuring synchronized audio, synthetic voices, and avatars across a 9,000-person creator network.

## Detailed walkthrough ### [00:04](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=4s) Introduction: Pakko De La Torre and the AIM Creative Stack

Pakko De La Torre introduces himself as the founder and Chief Creative Officer of AIM, bringing a background spanning traditional top-tier advertising and digital media innovation. Having previously founded an early legal music platform and served as a creative director at storied agencies including Ogilvy and TBWA\Chiat\Day, De La Torre is now represented by a Hollywood talent firm that connects his work to major studios such as Universal Studios, Paramount, and Netflix. He also shares a personal detail with the audience: he is deaf, playfully noting that while lip-reading in a large hall is challenging, assistive AI tools empower his daily communication.

De La Torre outlines AIM’s focus as an entertainment-driven creative lab and showcases its proprietary ecosystem. The company builds specialized AI platforms tailored for entertainment and commerce, including Hype 3D, a comprehensive engine built for immersive 3D e-commerce applications across automotive and fashion. To distribute and scale campaigns rapidly, AIM leverages Go Celebrities—an AI-powered creator network—alongside MediaMaker, developed in partnership with Nick Almond and CreatorUp, which compresses video generation timelines from hours into minutes across international hubs from Singapore to Mexico.

```mermaid flowchart LR accTitle: AIM and CreatorUp Platform Ecosystem accDescription: Workflow showing how AIM creative tools connect into the CreatorUp distribution network. subgraph CreativeLab["AIM Creative Engine"] A["Hype 3D<br/>(3D E-Commerce)"] B["MediaMaker<br/>(Rapid Video Gen)"] C["AI Narrative<br/>Canvas"] end subgraph NetworkScale["CreatorUp Global Network"] D["70+ Aggregated<br/>LLM Engine"] E["9,000 Creative<br/>Professionals"] F["Global Localization<br/>& Versioning"] end CreativeLab --> NetworkScale ```

- **Executive Background**: Former creative director at Ogilvy and TBWA\Chiat\Day; Hollywood agency representation facilitating studio access (Universal, Paramount, Netflix). - **Core Technology Stack**: - **Hype 3D**: Tailored platform for interactive 3D e-commerce assets in fashion and automotive. - **Go Celebrities**: AI-assisted network for rapid celebrity and influencer amplification. - **MediaMaker**: Fast-turnaround AI video production engine.

---

[02:32](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=152s) The Hollywood Storytelling Formula & The La Brú Hijacking Campaign

De La Torre argues that conventional advertising often fails because it neglects the core rules of Hollywood narrative construction. To cut through the noise, campaigns must follow a simple three-part formula: establish an unforgettable character or brand that audiences fall in love with, place that character into an impossible or high-stakes scenario, and deliver an emotionally satisfying payoff. Rather than producing generic product placements, brands need to embrace high-concept conflict that makes viewers ask, *"What the hell is going on?"*

```mermaid flowchart LR accTitle: The Three-Part Entertainment Formula accDescription: Three-step advertising framework based on Hollywood narrative architecture. A["1. Character<br/>(Make audience fall in love)"] --> B["2. Impossible Scenario<br/>(High stakes & mystery)"] B --> C["3. Grand Payoff<br/>(Satisfying live resolution)"] ```

To illustrate this formula, De La Torre walks through a campaign created for La Brú, an independent craft brewery based in Morelia, Mexico. Facing the impossible challenge of entering the United States market against multi-billion-dollar juggernauts like Corona and Bud Light on a bootstrap budget, AIM developed an episodic AI-driven heist narrative spanning over 30 distinct pieces of media:

1. **The Journey**: AI-generated cinematic footage depicted a vibrant La Brú craft beer truck trekking from Mexico across scenic landscapes toward Southern California. 2. **The Hijacking**: Upon reaching Los Angeles, AIM released simulated security camera and police pursuit footage showing the truck being stolen, sparking confusion and viral speculation across social media. 3. **The Amplification**: Simulated breaking news broadcasts and authentic celebrity reposts amplified the mystery, driving widespread debate online. 4. **The Payoff**: The campaign culminated in a real-world grand finale where an actual physical La Brú truck pulled up in front of a Los Angeles supermarket for a massive live launch party.

---

[06:18](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=378s) AI Production Realities and Multimodal Accessibility

Reflecting on the technical execution, De La Torre highlights that the La Brú campaign was produced a year prior using early, raw AI video tools before the arrival of advanced generators like Kling or Gen-3. Despite the technical constraints of earlier models, the campaign succeeded because the audience was engrossed by the story rather than inspecting pixels. Mainstream consumers do not dissect whether a video is synthetic; they simply respond to fun, eccentric, and emotionally engaging narratives.

The campaign achieved high engagement across four critical signals: viral engagement metrics, organic celebrity distribution, mainstream media interest, and a packed launch event. De La Torre also details a key production workflow tip: rather than generating AI video clips sequentially, directors should use multi-video canvas tools to render and review dozens of scenes in parallel, enabling holistic directorial choices. Concluding his segment, he demonstrates his AI-powered smart glasses, which transcribe speech, assist with lip-reading, and translate over 200 languages in real time.

- **Four Core Campaign Signals**: High social engagement, genuine celebrity reposts, earned media coverage, and live event conversion. - **Production Tip**: Run parallel multi-scene video generations to direct and curate comprehensive narrative sequences simultaneously rather than one clip at a time. - **Accessibility Tech**: Proprietary assistive smart glasses providing real-time live transcription and multi-language translation across 200+ languages.

---

[09:12](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=552s) CreatorUp: Studio-as-a-Service and Scaling with 70+ LLMs

Nick Almond takes the stage to explain how CreatorUp collaborates with AIM through a "Studio-as-a-Service" model designed to provide creative visionaries with global production infrastructure. While boutique agencies like AIM conceive high-concept creative narratives, CreatorUp provides the technological horsepower and international scale to localize, version, and distribute campaigns across different languages, demographics, and territories.

```mermaid flowchart TD accTitle: CreatorUp Studio-as-a-Service Engine accDescription: Flowchart of CreatorUp's prompt-to-multiscene generation and global adaptation engine. A["Single Multi-Modal Prompt"] --> B["CreatorUp Orchestration Layer<br/>(70+ Aggregated LLMs & GenAI Models)"] subgraph OutputGen["Multi-Asset Generation"] C1["Hollywood-Grade Video"] C2["Synthetic Voices & Audio"] C3["Avatars & Digital Humans"] end B --> OutputGen OutputGen --> D["9,000+ CreatorUp Professional Network"] D --> E["Global Versioning & Market Distribution<br/>(Jakarta, São Paulo, Europe, Americas)"] ```

CreatorUp's proprietary platform aggregates over 70 distinct large language and generative AI models into a unified orchestration layer. This infrastructure can take a single prompt and output multi-scene, multi-minute video sequences complete with synchronized audio, synthetic voices, avatars, and visual assets. Supported by a global network of 9,000 creative professionals, CreatorUp powers campaigns for major consumer brands, technology firms, educational publishers, and the Special Olympics across markets extending from Jakarta and São Paulo to Europe and North America—demonstrating a symbiotic model where AI automates asset generation while human directors guide emotional resonance.

## Notable quotes > What if a beer campaign felt like a Hollywood blockbuster? — Pakko De La Torre

> We used AI to generate over 2,000 hyper-realistic photo assets and 1,000+ cinematic scenes, crafting a full-blown narrative where a rogue beer truck was “hijacked” on its way to Los Angeles. — Pakko De La Torre

> If you’re ready to break the formula and create ads that play like cinema, this is your front-row seat. — Pakko De La Torre

> [02:32](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=152s) What the hell is going on? — Pakko De La Torre

> [02:32](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=152s) establish an unforgettable character or brand that audiences fall in love with, place that character into an impossible or high-stakes scenario, and deliver an emotionally satisfying payoff. — Pakko De La Torre

> [06:18](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=378s) Mainstream consumers do not dissect whether a video is synthetic; they simply respond to fun, eccentric, and emotionally engaging narratives. — Pakko De La Torre

> [06:18](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=378s) Run parallel multi-scene video generations to direct and curate comprehensive narrative sequences simultaneously rather than one clip at a time. — Pakko De La Torre

> [09:12](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=552s) Studio-as-a-Service — Nick Almond

> [09:12](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=552s) AI automates asset generation while human directors guide emotional resonance. — Nick Almond

## Mentioned Pakko De La Torre, Nick Almond, AIM, CreatorUp, Ai4, La Brú, Ogilvy, TBWA\Chiat\Day, Universal Studios, Paramount, Netflix, Hype 3D, Go Celebrities, MediaMaker, Corona, Bud Light, Kling, Gen-3, Special Olympics

## Video description Pakko De La Torre, Founder & Chief Innovations Officer, AIM Nick Almond, Chief Operating Officer, CreatorUp

Abstract

What if a beer campaign felt like a Hollywood blockbuster? In this talk, I’ll reveal how we turned La Bru, a small craft beer from Mexico, into a cinematic universe—complete with AI-simulated police chases, influencer "leaks," and a heist-style storyline that blurred fiction and reality. We used AI to generate over 2,000 hyper-realistic photo assets and 1,000+ cinematic scenes, crafting a full-blown narrative where a rogue beer truck was “hijacked” on its way to Los Angeles. Even the influencer videos were AI-generated, giving the illusion of real-time chaos and building viral momentum across social media.

I'll break down the exact techniques we used: from prompt engineering and character design to story architecture and production automation—all powered by proprietary tools we're building at AIM. This talk will also explore the near-future of brand storytelling: AI-generated emotional arcs, real-time narrative engines, and a new creative stack inspired by the storytelling logic of Hollywood itself. If you’re ready to break the formula and create ads that play like cinema, this is your front-row seat.

[Source](https://www.youtube.com/watch?v=4xdNSWH9Qq0)

中文简报

AIM与CreatorUp部署70种模型AI技术栈，规模化打造电影级品牌广告 受众更容易被高风险的叙事冲突吸引，而非像素级的完美；小品牌通过将好莱坞叙事与自动化生成式AI流程相结合，也能战胜市值数十亿美元的竞争对手。 Pakko De La Torre认为，成功的广告需要借助好莱坞的三段式叙事框架：塑造一个受人喜爱的角色、设立一个看似不可能的情境，并呈现出具有情感共鸣的结局。他以La Brú低成本进军美国市场的发布活动为例证明了这一点，该营销活动利用30多个AI生成的视频素材（呈现跨国抢劫、模拟新闻报道和警车追逐），在社交平台上引发病毒式关注，最终以在洛杉矶举行的实体卡车亮相活动收尾。De La Torre指出，受众更关注叙事与奇特戏剧冲突，而非去挑剔像素级的AI瑕疵；同时他还展示了他的辅助型AI智能眼镜。CreatorUp的Nick Almond在最后介绍了其“工作室即服务”（Studio-as-a-Service）平台，该平台通过调度70多个生成式模型以及包含9000名创作者的全球网络，在全球各大市场对高概念叙事广告活动进行适配、本地化及规模化推广。 AIM 创始人 Pakko De La Torre 融合好莱坞叙事与专有 AI 技术，构建了涵盖 3D 电商引擎 Hype 3D、红人网络 Go Celebrities 及快速视频生成工具 MediaMaker 的创意生态。 (0:04) 面对低预算挑战，AIM 运用好莱坞三段式叙事公式为墨西哥精酿啤酒 La Brú 打造了跨越 30 多个媒体资产的 AI 劫车故事线，并将线上虚拟悬念引流至洛杉矶线下实体发布会。 (2:32) De La Torre 强调观众更看重引人入胜的剧情而非像素级画质，并建议导演在 AI 视频制作中采用多视频画布并行生成几十个分镜，以提升叙事把控效率。 (6:18) CreatorUp 推出“工作室即服务”（Studio-as-a-Service）模式，聚合超过 70 个大模型与生成式 AI，并结合全球 9,000 名创意专家的网络，实现多场景视频资产的全球本地化分发。 (9:12)

Reading summary

Pakko De La Torre of AIM and Nick Almond of CreatorUp argue that advertising achieves viral cut-through when high-concept Hollywood storytelling is coupled with aggregated generative AI workflows and global localization networks. The Three-Part Hollywood Narrative Framework (2:32) Pakko De La Torre contends that conventional advertising frequently fails because it abandons the principles of dramatic storytelling in favor of standard product placements. He argues that effective campaigns rely on a three-part Hollywood structure: establishing an engaging character or brand that viewers care about, placing that character into an impossible or high-stakes scenario, and delivering an emotionally satisfying payoff. According to De La Torre, embracing high-concept narrative tension encourages audiences to actively follow an unfolding mystery—asking what is happening—rather than passively tuning out commercial messaging. Episodic Heist Case Study: La Brú (2:32) To demonstrate the framework, AIM created a market-entry campaign for Mexican craft brewer La Brú, competing on a bootstrap budget against conglomerate brands like Corona and Bud Light. AIM produced more than 30 episodic media assets detailing a fictional cross-border beer truck heist. The sequence began with AI-generated footage of the delivery truck traveling from Morelia, Mexico, toward Southern California, followed by simulated surveillance and police pursuit videos depicting the truck being stolen in Los Angeles. Synthetic news reports and organic celebrity reposts fueled online speculation before the campaign culminated in a physical launch event where an actual La Brú truck arrived at a Los Angeles supermarket. Story Primacy and Parallel AI Production (6:18) Reflecting on the production, De La Torre notes that the La Brú campaign was generated using early AI video tools that predated advanced engines like Kling and Gen-3. He asserts that consumers focus on engaging, unconventional narrative arcs rather than inspecting synthetic pixels or artifacting, making story structure more critical than technical perfection. For production efficiency, De La Torre recommends that creative teams run parallel multi-video canvas generations to review dozens of scene variations simultaneously, rather than rendering sequential clips. Complementing this focus on multimodal tools, De La Torre—who is deaf—highlighted assistive smart glasses that provide real-time lip-reading support, live speech transcription, and translation across more than 200 languages. Studio-as-a-Service and Multi-Model Orchestration (9:12) Nick Almond details CreatorUp's 'Studio-as-a-Service' model, designed to supply boutique creative labs like AIM with international distribution and technical scaling infrastructure. CreatorUp operates an orchestration layer that aggregates more than 70 distinct large language and generative AI models. According to Almond, the platform converts single multimodal prompts into multi-minute, multi-scene video outputs incorporating synthetic voices, visual assets, and digital avatars. Supported by a network of 9,000 creative professionals, the service adapts and versions campaigns for international markets extending across Jakarta, São Paulo, Europe, and North America. While the speakers illustrate how generative AI can compress production timelines and enable small brands to execute high-concept campaigns, the discussion does not evaluate the long-term audience tolerance for synthetic viral hoaxes or assess whether the model translates effectively to conservative, risk-averse enterprise categories.

精炼阅读摘要

AIM创始人Pakko De La Torre与CreatorUp的Nick Almond提出，传统广告的失效在于脱离了好莱坞叙事法则，而将经典戏剧冲突与生成式AI工程管线相结合，能让小预算品牌以极低成本构建高概念沉浸式叙事，并通过全球网络完成规模化本地分发。 好莱坞叙事法则与高概念冲突 (2:32) De La Torre指出，常规广告往往因忽视好莱坞叙事架构而难以穿透信息噪音。他主张广告策略应遵循经典的三段式叙事公式：首先塑造一个能迅速博得受众喜爱的鲜明角色或品牌形象；其次将该角色置于高风险、看似不可逾越的情境或神秘谜题之中，促使观众主动追问事实原委；最终以具有强烈情感满足感的方式完成悬念收尾。他强调，品牌营销必须摒弃平淡的产品植入，转向依靠强烈戏剧冲突锁定用户注意力。 独立品牌的AI虚构抢劫案例 (2:32) 为验证该公式的商业转化能力，AIM为墨西哥莫雷利亚的独立精酿啤酒品牌La Brú策划了一套低成本跨媒介营销战役，以抗衡科罗娜（Corona）和百威淡啤（Bud Light）等行业巨头。团队利用早期AI工具生成了30多段连贯的多媒体素材，虚构了一场卡车抢劫事件：画面先展示运酒车穿越美墨边境的风景，随后释出逼真的模拟监控录像与警方追逐片段，谎称货车在洛杉矶被盗。这场虚构事件配合模拟新闻快报与知名人士的转发迅速引发社交平台热议，最终以一辆真实的实体货车驶入洛杉矶超市举办线下发布派对完成解密，实现了从线上虚拟叙事到线下实体转化的闭环。 叙事优先于像素与并行制作流程 (6:18) 针对AI技术细节，De La Torre回顾称La Brú战役是在Kling或Gen-3等成熟生成模型面世前一年、使用初级AI视频工具制作完成的。尽管存在早期模型的画面局限，该战役仍达成了高社交互动率、知名人士自发转发、主流媒体报道以及线下活动满载这四大核心转化信号。他据此主张，大众受众关注的是引人入胜的情感与故事逻辑，而非逐帧挑剔合成像素的瑕疵。在导演实操层面，他建议创作者摒弃线性的逐个镜头生成方式，改用多视频画布工具进行多场景并行渲染与审阅，从而实现对整体叙事走向的全局把控。此外，听障的De La Torre还展示了具备实时转写、辅助读唇及200多种语言即时翻译功能的AI智能眼镜，证明了多模态辅助工具在创意无障碍工作中的实用价值。 工作室即服务与多模型全球编排 (9:12) Nick Almond阐释了CreatorUp与AIM合作推行的“工作室即服务”（Studio-as-a-Service）工业化模式。该平台构建了聚合70多个大型语言模型及生成式AI工具的统一编排层，用户仅需输入单条多模态提示词，系统即可自动生成包含多场景画面的数分钟视频，并精确同步合成语音、音效与数字人化身。依托这一技术底座及遍布雅加达、圣保罗、欧洲和美洲等地的9000余名专业创意人员网络，该机构为消费品牌、科技企业、教育出版商及特殊奥林匹克运动会快速实施跨语言、跨地域的本地化生产与资产分发，形成了AI高效自动化处理底层资产、人类创作者专注于情感表达与战略把控的人机协同范式。 该方案展示了高概念叙事驱动与多模型编排相结合在广告工业化中的突破潜力，证实了强情节能够有效弥补早期生成式AI的技术粗糙感。然而，这一打法的核心仍在于资深创作者对悬念设计与情绪共鸣的把控能力，技术本质上是压缩工期与降低全球本地化壁垒的执行杠杆，而非自动化替代战略创意本身。

Detailed notes — zh

## Background 本视频由 Ai4 于 2025 年 8 月 29 日发布在 YouTube 平台。演讲由 AIM 创始人兼首席创新官 Pakko De La Torre 与 CreatorUp 首席运营官 Nick Almond 共同呈现，介绍了如何将好莱坞娱乐叙事逻辑与生成式 AI 技术相融合来赋能品牌营销，并重点拆解了墨西哥精酿啤酒品牌 La Bru 的 AI 悬疑电影级营销案例及底层工业化创作工具。 ## TL;DR 演讲首先提出了打造病毒式营销的好莱坞三步法则（塑造核心角色、构建冲突悬念与制造高潮回报），并以 La Bru 精酿啤酒劫车事件为例，展示了如何用 AI 生成警察追捕、网红爆料等虚构情节以极低成本引爆全网声量与线下转化。随后，讲者强调普通观众只在乎故事张力而非单纯的像素完美，创作者应采用并发多轨道导演思维进行创作。最后，CreatorUp 介绍了其聚合了 70 多个主流大模型的 Studio-as-a-Service 体系，阐释了如何通过人机共生模式将顶级创意快速实现全球化与工业化规模落地。 ## Atmosphere & style 整场演讲兼具好莱坞式的先锋想象力与极客务实的技术落地感。Pakko 坦然分享自身克服听障、佩戴自研 AI 实时翻译眼镜登台的经历，为硬核的技术展示增添了真诚而动人的个人力量；两位讲者的配合流畅自如，从妙趣横生的创意策划案例丝滑过渡到底层多模型聚合架构，让观众直观感受到前沿 AI 创意与工业化交付体系深度共振的专业魅力。 ## Key takeaways - [00:04](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=4s) AIM 创始人 Pakko De La Torre 融合好莱坞顶级影视制作（环球影业、派拉蒙等）与 4A 广告经验，专注于将娱乐叙事逻辑注入 AI 商业创意。 - [00:04](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=4s) AIM 建立了涵盖 3D 电商体验 Hype 3D、创作者裂变网络 GO Celebrities 及分钟级视频生产工具 Media Maker 的完整生态。 - [02:32](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=152s) 打造高转化病毒式营销的三步核心公式：塑造让人喜爱的核心角色、构建不可思议的冲突悬念、设置精彩的情绪高潮回报。 - [02:32](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=152s) 墨西哥精酿啤酒 La Bru 借助 AI 虚构“运酒货车在洛杉矶被盗遭警方追捕”的悬疑大片式故事线，以极低预算撬动全网病毒式传播。 - [02:32](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=152s) La Bru 案例通过虚实联动，将线上的 AI 悬疑事件自然过渡至线下超市门前的发售狂欢，成功在巨头林立的市场中突围。 - [06:18](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=378s) 大众更在乎故事是否引人入胜而非内容是否由 AI 生产，创作者切勿为了追求绝对的画面完美而牺牲叙事张力与趣味性。 - [06:18](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=378s) Pakko 通过自研支持 200 种语言实时听写与同传的 AI 智能眼镜克服听力障碍，展示了 AI 赋能无障碍创作的巨大潜力。 - [06:18](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=378s) 摒弃逐个镜头单次生成的线性思维，AIM 采用并发多轨道视图工具，让创作者以好莱坞导演的全局视角统筹镜头节奏与组合。 - [09:04](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=544s) CreatorUp 推出 Studio-as-a-Service 架构，聚合 70 多个主流大模型与多模态技术，为精干创意团队提供全球工业化落地底座。 - [09:04](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=544s) 依托单 Prompt 分钟级直出多场景长视频能力与全球 9,000 多名专业人才网络，可高效完成跨语种、多受众版本的本地化交付。 - [11:19](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=679s) 技术核心在于人机共生（Human-AI Symbiosis），AI 的目的绝非取代创作者，而是通过深度融合协同让顶尖创意人才突破产能与叙事边界。 - [11:19](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=679s) 好莱坞级生成式 AI 工作室已广泛赋能特奥会、科技巨头、一线消费品牌及全球教育机构，覆盖美洲、欧洲及亚太等国际市场。 ## Detailed walkthrough ### [00:04](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=4s) 讲者背景与 AIM 创意生态 演讲开场，AIM 创始人兼首席创意官 Pakko De La Torre 热情地向观众打招呼，并介绍自己如何将好莱坞娱乐叙事逻辑应用到广告营销中。在创办 AIM 之前，Pakko 曾创立过业内最早的合法音乐平台之一，并在 Ogilvy（奥美）、TBWA\Chiat\Day 等知名 4A 广告公司担任创意总监。此外，他还签约于好莱坞知名经纪机构 Attribute，这让他能够直接对接环球影业（Universal Studios）、派拉蒙（Paramount）以及 Netflix 等影视巨头。 Pakko 坦承自己是一名听障人士，虽然擅长读唇语，但在大型演讲场地受距离限制难以看清，不过他借助自研的 AI 辅助工具解决了交流问题。AIM 的定位是一家专注于娱乐领域的 AI 创意实验室，旗下构建了一系列前沿产品与平台： ```mermaid flowchart TD accTitle: AIM 与合作生态架构图 subgraph AIM_Core["AIM 核心业务与内部工具"] AIM["AIM Creative Lab<br/>娱乐级 AI 创意实验室"] Hype3D["Hype 3D<br/>沉浸式电商 3D 体验"] AIM_Internal["AIM 内部多轨道生成工具<br/>全局视角/批量分镜筛选"] end subgraph Growth_Distribution["分发与加速网络"] GOCeleb["GO Celebrities<br/>AI 创作者网络"] CreatorUp["CreatorUp Media Maker<br/>分钟级高效视频生产"] end subgraph Global_Reach["全球触达网络"] Global["全球市场落地<br/>（新加坡、墨西哥、美国等）"] end AIM --> Hype3D AIM --> AIM_Internal AIM --> GOCeleb AIM --> CreatorUp GOCeleb --> Global CreatorUp --> Global ``` - **Hype 3D**：专为时尚、汽车等电商应用量身定制的 3D 沉浸式体验平台。 - **GO Celebrities**：利用 AI 驱动的创作者与名人分发网络，实现话题的裂变式传播。 - **Media Maker**：与 CreatorUp 首席运营官 Nick Almond 合作打造的高效工具，能将传统耗时数小时的视频制作压缩至数分钟完成。 - **全球业务网络**：借助合作伙伴的网络支持，业务已拓展至墨西哥、新加坡等全球多个地区。 --- ### [02:32](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=152s) 好莱坞叙事三步法与 La Bru 劫车悬疑营销 Pakko 指出，许多传统广告之所以乏味，是因为缺乏电影叙事的吸引力，未能塑造出让观众产生情感共鸣的角色。他提出了打造病毒式营销的三步经典公式： 1. **塑造让人喜爱的核心角色（Character）**：将产品或品牌拟人化，赋予其令人难忘的特质。 2. **构建不可思议的冲突悬念（Stakes / Impossible Scenario）**：制造危机与极高筹码，让观众产生“这到底是怎么回事”的强烈好奇心。 3. **设置精彩的情绪高潮回报（The Payoff）**：在结尾带来意想不到的反转或狂欢，给观众留下深刻印象。 Pakko 以墨西哥莫雷利亚（Morelia）的精酿啤酒品牌 **La Bru** 进军美国加州市场的案例来阐述这套公式的落地实操。面对 Corona、Bud Light 等啤酒巨头的压倒性竞争以及有限的预算和时间，团队运用 AI 打造了一场电影级的悬疑事件： ```mermaid flowchart LR accTitle: La Bru 精酿啤酒 AI 悬疑营销全流程 subgraph Phase1["第一阶段：旅途叙事"] A["生成 30+ 支 AI 视频<br/>货车穿越墨美壮丽风景"] end subgraph Phase2["第二阶段：制造悬念"] B["监控视角模拟货车在 LA 被盗<br/>虚构 LAPD 追捕"] C["AI 名人/创作者发声转发<br/>引发全网猜测 '货车去哪了'"] end subgraph Phase3["第三阶段：现实落地"] D["真实精酿货车现身超市门前<br/>举办线下万人狂欢派对"] end A --> B B --> C C --> D ``` 这套“从虚拟叙事到现实落地”的打法，不仅带来了极高的社交互动与媒体自发报道，还以极低成本撬动了巨大声量。 --- ### [06:18](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=378s) AI 技术演进、听障辅助与多轨道导演思维 现场播放了 La Bru 的宣传短片后，Pakko 说明这段内容制作于一年前。当时可用的 AI 生成工具还非常原始，团队几乎是“创造了奇迹”才将想法落地。相较之下，如今已有 Kling 等新一代高质量视频生成模型。但他强调，**普通大众根本不在乎画面是不是 AI 生成的，大家只在乎故事精不精彩**，创作者切勿为了追求纯粹的像素级完美而牺牲了趣味性和戏剧张力。 ```mermaid flowchart TD accTitle: 传统单任务流与多轨道导演模式对比 subgraph SingleMode["传统单一生成模式"] S1["单提示词单次生成"] --> S2["逐个镜头低效审阅"] end subgraph MultiTrack["AIM 多轨道导演模式"] M1["多场景/多模型并发渲染"] --> M2["全局面板一览全貌"] --> M3["像好莱坞导演般精准挑镜与剪辑"] end ``` 谈及自身的听障挑战，Pakko 介绍了他参与研发并佩戴的 AI 智能眼镜。该设备支持超过 200 种语言的实时语音转文字和同声传译，如同为他装上了“超级大脑”，极大地打破了跨语种与听力障碍的沟通壁垒。在创作流程上，Pakko 还分享了一个内部核心技巧：**摒弃一次只渲染一条视频的线性思维，采用并发多镜头视图工具**，以便创作者能站在导演全局视角精准把握故事节奏和镜头组合。 - 决定营销成败的四大信号：高互动转化指标、真实的名人/创作者声量共振、引爆线下落地的发售活动、以及自发产生的媒体关注度。 - AI 智能眼镜支持多达 200 种语言的实时听写与翻译，为跨国沟通与无障碍创作赋能。 --- ### [09:04](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=544s) CreatorUp 的 Studio-as-a-Service 与 70+ 大模型聚合平台 随后，Pakko 将舞台交给 CreatorUp 首席运营官 Nick Almond。Nick 高度赞扬了 Pakko 克服身体阻碍并持续输出顶尖创意的能力，并回顾了两人多年来的合作渊源。Nick 解释道，虽然 AIM 是一支精干的创意团队，但 CreatorUp 通过构建 **Studio-as-a-Service（工作室即服务）** 体系，能够为 AIM 这种顶级创意力量提供全球化扩张与工业化落地的技术底座。 ```mermaid flowchart LR accTitle: CreatorUp 赋能 AIM 的 Studio-as-a-Service 架构 subgraph Input["单指令输入"] P["单一 Prompt 构思"] end subgraph Aggregation["CreatorUp 底层技术矩阵"] LLM70["聚合 70+ 家大模型/视频模型<br/>多模态并发处理"] end subgraph OutputScale["全球工业化交付"] V["多场景长视频 + 音频分钟级直出"] Local["多语言 / 多受众群体 / 多地区版本分发"] Net["9,000+ 全球创意专业人才网络支持"] end P --> LLM70 LLM70 --> V V --> Local V --> Net ``` CreatorUp 的技术平台已成功聚合了 **70 多个主流大语言及生成式多模态模型**，支持通过单一提示词直接自动化生成包含多场景切换、配音配乐以及长达数分钟的完整视频内容。这套技术中台全方位覆盖了前期的策略策划、中期的资产批量生成，以及后期的多语言、多地区、多受众画像的版本衍生与剪辑，并依托全球 9,000 多名创意专业人士网络，帮助优秀创意在极短时间内完成全球化规模扩张。 ### [11:19](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=679s) 好莱坞级生成式 AI 工作室与人机共生创作模式 演讲者介绍了如何将好莱坞级别的叙事与制作流程延伸至广告和教育等领域。其底层技术架构集成了多达 70 个大语言模型（LLMs），涵盖了从声音合成、数字人化身（Avatars）、静态图像到动态视频等创意生产全流程所需的全部要素。通过将这些模型能力整合，打造出了能够全面赋能并扩展 Pakko De La Torre 及 AIM 团队创意成果的“下一代工作室”（Next-generation studio）。 整个技术与创作理念的核心在于“人机共生”（Human-AI symbiotic relationship）。演讲强调，技术研发的目的绝非取代人类创作者或以 AI 替代人工，而是通过两者的深度融合，形成彼此赋能的协同关系，让顶尖的创意人才得以借助新一代工业化工具实现产能与叙事维度的飞跃。 ```mermaid flowchart TD accTitle: 人机协同的内容生产架构 subgraph Talent ["人类创意核心"] A["顶尖创意人才 / AIM 团队"] end subgraph Studio ["下一代 AI 制作工作室"] B["70+ LLMs 底层架构"] C["多模态内容生成<br/>(声音 / 化身 / 图像 / 视频)"] B --> C end subgraph Output ["规模化落地应用"] D["品牌广告营销"] E["教育培训内容"] F["全球跨国企业与赛事合作"] C --> D C --> E C --> F end A --> Studio ``` - **底层模型规模**：平台后台整合了 70 个大语言模型，全面支持声音、化身（Avatars）、图像以及视频等多模态创意要素的生成。 - **业务落地与客户生态**： - 特殊奥林匹克运动会（Special Olympics）官方供应商（获准使用五环标识）。 - 广泛服务于科技巨头、出版商、高等教育机构以及大众熟知的高街（High street）一线消费品牌。 - 业务足迹遍布全球，覆盖从雅加达、圣保罗，到整个欧洲及美洲市场。 ## Notable quotes > [00:04](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=4s) AIM 的定位是一家专注于娱乐领域的 AI 创意实验室。 — Pakko De La Torre > [02:32](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=152s) 许多传统广告之所以乏味，是因为缺乏电影叙事的吸引力，未能塑造出让观众产生情感共鸣的角色。 — Pakko De La Torre > [02:32](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=152s) 塑造让人喜爱的核心角色：将产品或品牌拟人化，赋予其令人难忘的特质。 — Pakko De La Torre > [02:32](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=152s) 构建不可思议的冲突悬念：制造危机与极高筹码，让观众产生‘这到底是怎么回事’的强烈好奇心。 — Pakko De La Torre > [02:32](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=152s) 设置精彩的情绪高潮回报：在结尾带来意想不到的反转或狂欢，给观众留下深刻印象。 — Pakko De La Torre > [06:18](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=378s) 普通大众根本不在乎画面是不是 AI 生成的，大家只在乎故事精不精彩。 — Pakko De La Torre > [06:18](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=378s) 切勿为了追求纯粹的像素级完美而牺牲了趣味性和戏剧张力。 — Pakko De La Torre > [06:18](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=378s) 摒弃一次只渲染一条视频的线性思维，采用并发多镜头视图工具，以便创作者能站在导演全局视角精准把握故事节奏和镜头组合。 — Pakko De La Torre > [09:04](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=544s) CreatorUp 通过构建 Studio-as-a-Service（工作室即服务）体系，能够为 AIM 这种顶级创意力量提供全球化扩张与工业化落地的技术底座。 — Nick Almond > [11:19](https://www.youtube.com/watch?v=4xdNSWH9Qq0&t=679s) 技术研发的目的绝非取代人类创作者或以 AI 替代人工，而是通过两者的深度融合，形成彼此赋能的协同关系，让顶尖的创意人才得以借助新一代工业化工具实现产能与叙事维度的飞跃。 — Nick Almond ## Mentioned Pakko De La Torre, Nick Almond, AIM (AIM Creative Lab), CreatorUp, Media Maker, Hype 3D, GO Celebrities, Ogilvy（奥美）, TBWA\Chiat\Day, Attribute, Universal Studios（环球影业）, Paramount（派拉蒙）, Netflix, La Bru, Corona, Bud Light, LAPD, Kling, Special Olympics（特殊奥林匹克运动会） ## Video description Pakko De La Torre, Founder & Chief Innovations Officer, AIM Nick Almond, Chief Operating Officer, CreatorUp Abstract What if a beer campaign felt like a Hollywood blockbuster? In this talk, I’ll reveal how we turned La Bru, a small craft beer from Mexico, into a cinematic universe—complete with AI-simulated police chases, influencer "leaks," and a heist-style storyline that blurred fiction and reality. We used AI to generate over 2,000 hyper-realistic photo assets and 1,000+ cinematic scenes, crafting a full-blown narrative where a rogue beer truck was “hijacked” on its way to Los Angeles. Even the influencer videos were AI-generated, giving the illusion of real-time chaos and building viral momentum across social media. I'll break down the exact techniques we used: from prompt engineering and character design to story architecture and production automation—all powered by proprietary tools we're building at AIM. This talk will also explore the near-future of brand storytelling: AI-generated emotional arcs, real-time narrative engines, and a new creative stack inspired by the storytelling logic of Hollywood itself. If you’re ready to break the formula and create ads that play like cinema, this is your front-row seat. [Source](https://www.youtube.com/watch?v=4xdNSWH9Qq0)

Source quotes

[0:04] Pakko De La Torre: AIM 的定位是一家专注于娱乐领域的 AI 创意实验室。 [2:32] Pakko De La Torre: 许多传统广告之所以乏味，是因为缺乏电影叙事的吸引力，未能塑造出让观众产生情感共鸣的角色。 [2:32] Pakko De La Torre: 塑造让人喜爱的核心角色：将产品或品牌拟人化，赋予其令人难忘的特质。 [2:32] Pakko De La Torre: 构建不可思议的冲突悬念：制造危机与极高筹码，让观众产生‘这到底是怎么回事’的强烈好奇心。 [2:32] Pakko De La Torre: 设置精彩的情绪高潮回报：在结尾带来意想不到的反转或狂欢，给观众留下深刻印象。 [6:18] Pakko De La Torre: 普通大众根本不在乎画面是不是 AI 生成的，大家只在乎故事精不精彩。 [6:18] Pakko De La Torre: 切勿为了追求纯粹的像素级完美而牺牲了趣味性和戏剧张力。 [6:18] Pakko De La Torre: 摒弃一次只渲染一条视频的线性思维，采用并发多镜头视图工具，以便创作者能站在导演全局视角精准把握故事节奏和镜头组合。 [9:04] Nick Almond: CreatorUp 通过构建 Studio-as-a-Service（工作室即服务）体系，能够为 AIM 这种顶级创意力量提供全球化扩张与工业化落地的技术底座。 [11:19] Nick Almond: 技术研发的目的绝非取代人类创作者或以 AI 替代人工，而是通过两者的深度融合，形成彼此赋能的协同关系，让顶尖的创意人才得以借助新一代工业化工具实现产能与叙事维度的飞跃。

Source quotes

Pakko De La Torre: What if a beer campaign felt like a Hollywood blockbuster? Pakko De La Torre: We used AI to generate over 2,000 hyper-realistic photo assets and 1,000+ cinematic scenes, crafting a full-blown narrative where a rogue beer truck was “hijacked” on its way to Los Angeles. Pakko De La Torre: If you’re ready to break the formula and create ads that play like cinema, this is your front-row seat. [2:32] Pakko De La Torre: What the hell is going on? [2:32] Pakko De La Torre: establish an unforgettable character or brand that audiences fall in love with, place that character into an impossible or high-stakes scenario, and deliver an emotionally satisfying payoff. [6:18] Pakko De La Torre: Mainstream consumers do not dissect whether a video is synthetic; they simply respond to fun, eccentric, and emotionally engaging narratives. [6:18] Pakko De La Torre: Run parallel multi-scene video generations to direct and curate comprehensive narrative sequences simultaneously rather than one clip at a time. [9:12] Nick Almond: Studio-as-a-Service [9:12] Nick Almond: AI automates asset generation while human directors guide emotional resonance.

Original transcript

[0:04] Everybody, how are you? [0:06] Nice to meet you guys. Everybody, well, [0:09] thanks for coming down. It's going to be [0:11] exciting to show you my uh unique [0:13] approach to do all the kind of [0:15] entertainment storytelling to triple [0:17] charge apps. So, let's begin. I want to [0:22] talk a little bit who I am because you [0:24] want to know who are these guys coming [0:25] up with this stuff, right? So I'm the [0:28] founder and chief creative officer for [0:30] AIM. This is my company. I'm also an [0:33] ex-founder of a company that was like [0:37] the first music legal platform kind of [0:40] like before and after before everything. [0:42] Oh, this good a little bit f Okay, [0:45] great. I also was a career director with [0:48] Ogby TWWA sh day. You name it, I've been [0:51] there. And I'm also deaf. So if you have [0:54] a question for me, you're out of luck. I [0:56] would never understand you like that. [0:59] But I can read lips, but it's a little [1:00] too small to read the lips here. So, but [1:03] I have a tool for that. I'll show you [1:04] guys later. I'm also represented by [1:07] Attribute, which is a Hollywood talent [1:09] firm that get me access to the pictures [1:11] like Universal Studios, Perman, Netflix, [1:14] and so forth. So, I'll talk about that [1:16] in a little bit. These are the some of [1:18] the companies I worked for in the past. [1:20] or done it all on the board but now I'm [1:23] doing my thing which is why I'm here. [1:26] Okay. So first I want to show what A IM [1:28] is because this establishes what I've [1:30] been doing in the past. So we are a [1:33] creative lab that I talked about the [1:36] ability to do mainly AI platform and [1:39] customizes for them in entertainment [1:41] focus very entertainment focus. We also [1:43] have a platform called Hype 3D. As you [1:45] can see, it's a very comprehensive [1:48] platform designed to create immersive [1:50] experiences, 3D experiences, very [1:53] specified tailored for e-commerce [1:54] applications like fashion, automotive [1:56] and so forth. We also have GO [1:58] celebrities with an AI powered creator [2:00] network to rapidly get the word out [2:03] across the board. Media Maker, thanks to [2:06] Nick right here. Media Maker allowed us [2:08] to do super fast videos in minutes [2:11] instead of like hours and so forth. And [2:14] then of course a im show we have a lot [2:16] of internal tool that speed up [2:18] everything a lot faster and so forth. [2:20] All right. We are also exposed thanks to [2:23] the network that Nick give us in [2:25] Singapore [2:27] Mexico everywhere that I love being a so [2:30] we are both [2:32] okay so I'm going to talk about the [2:35] formula and this is quite important [2:37] because every time somebody create an [2:39] advertising marketing or whatever [2:40] campaign they never really follow like [2:43] how you make a character how you fall in [2:45] love with the character or the brand so [2:47] forth. So just these three simple step [2:50] make an amazing character whether it's [2:51] your product or your brand making people [2:53] fall in love with it. Then create an [2:56] impossible scenario that people be like [2:58] wow what's going on with that person and [2:59] so forth. So that's one and then at the [3:01] end have a great payout so people are [3:04] like ah I like that at the very end. [3:06] I'll show you a sample what I did before [3:09] with this beer company. [3:12] This is Laboo. This a very small beer [3:15] company out of Mexico. They wanted to go [3:18] um all over the United States. They [3:20] wanted to expand the product. But it's [3:22] really hard to compete with like Colona [3:25] Buttlight all this. That was impossible. [3:27] So what do we do? We have a limited of [3:30] course and a limit like everything [3:32] timeline. So the what we did we created [3:35] a whole campaign using AI. How we do it? [3:38] We developed over 30 different pieces of [3:41] content across different medium creating [3:44] the story of a truck that leaves Mexico [3:47] all the way to Southern California [3:49] traveling on beautiful land. We put this [3:52] videos everyone's social media how [3:54] people will post it. Very beautiful AI [3:56] videos. I'll play the video later on so [3:58] you guys will see the video. And then [4:01] when you get to LA, we simulated that [4:04] somebody stole a truck like LAPD like, [4:07] "Oh my god, they chasing the truck." So [4:09] we simulated using security camera that [4:11] they stole the truck. The people were [4:13] confused like what's going on? That kind [4:15] of stuff. So we do all the stuff in here [4:17] like the playoff. Then we have a [4:20] influencers or celebrity sorry I like to [4:22] say celebrity because influencers a [4:24] great area. So we have a lot of [4:26] celebrity reposting the video getting [4:28] the word out and that's what we did. [4:31] They started talking about what's going [4:32] on here, why did this happen? And then [4:35] at the very end we had a grand finale [4:38] where the truck pulls in front of the [4:39] supermarket, real life truck, real life [4:42] supermarket and we had a massive party. [4:44] They're all having fun with the voice. [4:46] That was really cool. And then here's [4:48] the video. [4:50] [Music] [4:55] dust in the air. Craft beer truck [4:57] rolling. No one cares. Bright colors [4:59] paint the streets. City shadows nipping [5:02] at our feet. [5:08] Midnight whisper shadows creep on the [5:11] city. [5:16] The truck is gone. [5:18] [Music] [5:26] Oh my god, this is crazy. [5:29] [Music] [5:33] >> Breaking news out of Los Angeles. A [5:35] craft beer truck belonging to LA Brew, a [5:37] renowned brewery from Morelia, Mexico, [5:38] has been reported stolen. Vibrant truck [5:41] set to promote LA Brew big debut. [5:46] In betray beneath the stars wild and [5:49] freestice [5:52] [Music] [5:57] together. [5:59] [Music] [6:11] [Music] [6:18] That was done one year ago before AI had [6:22] the better tool that we have today. You [6:24] know now we have Clint I don't know if [6:26] you're familiar with some of the tools [6:27] out there like V3 and so forth that was [6:30] done with old tool so we make it happen [6:32] by miracle because we have very raw tool [6:35] so this is even if this is a year old [6:38] people don't care if it's AI especially [6:40] like your mom your uncle that they don't [6:43] care us we care I can tell that's AI a [6:45] little bit nobody cares about that [6:47] outside of this world so don't worry [6:49] about too much about confection just [6:51] make a fun story people will like love [6:54] All right. So here are the signal that [6:57] matter. We have high engagement metric. [7:00] We have authentic celebrities, [7:02] successful launch event media interest. [7:05] So it's about those four step by doing [7:06] that. So it quite work well with the [7:08] limit budget. So the way you approach [7:11] you know today's advertising to creative [7:13] solution entertainment by applying the [7:15] kind of formula make it fun make it [7:16] weird making what the hell's going on [7:18] that will work and that's it. So this is [7:21] the simple formula character stake and [7:24] the payoff the formula how we use AI [7:27] tool now today a lot easier than one [7:29] year ago and of course um you can [7:32] achieve anything that's impossible [7:34] thanks to the AI possible with the [7:36] limited budget. Okay and this is the [7:39] last little piece. Now since I'm deaf [7:42] I'm always working with AI tools to make [7:44] myself better like how to read people [7:46] understanding different languages or [7:48] stuff. So I use these glasses. I'm also [7:51] a founder of that and they help me [7:54] translate. They help me transcribe and [7:56] everything. So I'm not saying you use [7:58] that but use it again. But use a tool, [8:00] use your iPhone, use everything you can [8:03] to come up to factor. You may it give [8:06] you like a trooper power. This is me of [8:08] course doing all the stuff you can do. [8:10] Improve communication and I said 200 [8:13] languages all over the world. Um, well, [8:16] I'm about to repeat that, but you can [8:17] see that's quite good. And then finally, [8:20] if you want to download, have fun, you [8:22] can do this. And I do have a secret more [8:24] tool that I can offer for you guys. Just [8:27] contact me and we can do that kind of [8:29] point. Take a picture and then later we [8:30] can figure out of course after the event [8:33] you can find me and the presentation. [8:36] All right. And now last second is when [8:39] you do all this video, this is a very [8:41] simple trick. We have internal tool to [8:42] see everything. When you create a video [8:45] on online media using AI tool, most [8:47] people only focus one video at a time, [8:50] try to do many at the same time. So we [8:52] have to because you see everything you [8:54] can select your scenes better like a [8:56] director instead of just one at a time. [8:59] So keep on going like this. Okay. All [9:02] right. Thank you. That's my info here. [9:04] But now I'm passing over to my partner [9:07] here with creator up Nick. Let's do it. [9:12] >> Thank you. Okay, [9:14] [Applause] [9:15] >> that's me right here. [9:17] >> Thanks, Paco. Really appreciate it. You [9:19] can see we've got an incredible creative [9:21] talent here. So, another round of [9:22] applause for Paco. He puts these [9:23] campaigns together and overcomes all [9:26] sorts of challenges in the process. So, [9:28] I've known Paco as a friend and a [9:30] colleague for many, many years. He's [9:31] been one of our top creative producers [9:32] at Creator Up. He's gone on to set his [9:34] own set up his own company, AIM, and now [9:37] we partner with him and continue that [9:39] collaboration. So AIM is a relatively [9:41] small company but they do amazing [9:43] creative work as you've just seen for [9:44] Iron Brew. We come in and we complement [9:47] very much what Paco is doing in two [9:49] ways. First of all, [9:52] we have this studio of a service sort of [9:55] paradigm. it. Think of it almost as a [9:57] next generation type studio that allows [10:00] creative talents such as Paco and AIM to [10:03] scale to go global to version their [10:06] creative for many different audiences [10:08] whether that's by demographics by [10:09] language by country and so on and so [10:11] forth and we support them with a [10:14] technical platform as well. A lot not [10:16] all but a lot of the uh creative that [10:19] you just saw there is all GI produced [10:22] but it's used using our tool. We've [10:24] aggregated now over 7070 [10:28] LLMs into one platform. So we can go [10:31] from prompt to multiseam video with [10:33] audio many minutes uh in duration from a [10:37] single prompt. So those sorts of tools [10:39] we give to Paco and his team to create [10:41] that content. So it helps with the [10:43] planning and concepting. It helps with [10:45] the generation of the assets and then it [10:48] helps with the versioning and the [10:50] editing and the the extension and the [10:52] reach and the scaling of all of those [10:54] campaigns to a global audience. So [10:56] that's where creator up comes in. So we [10:58] very much apply scale to what they're [11:01] doing. So this is the studio as a [11:03] service paradigm. It's the creator up [11:06] network of 9,000 creative professionals [11:08] and thism [11:10] platform. you if for those of you that [11:12] sort of attended the keynote this [11:14] morning the second keynote after Jeffrey [11:16] spoke they had 20 LLM producing film at [11:19] a Hollywood grade very very similar [11:21] approach except we use it for [11:23] advertising for educational purposes and [11:25] the like and we have 70 LLMs under the [11:27] hood so we can create voices we can [11:29] create avatars images video uh images [11:33] and so on and so forth all the elements [11:34] that you need for the creative process [11:37] you put all of that together you get a [11:39] next generation X studio that extends [11:41] ends all of the work that Paco and team [11:43] do. [11:44] So, it very much is this idea of human [11:46] and AI coming together. It's a symbiotic [11:49] relationship. We're not trying to [11:50] replace one or the other, but rather the [11:53] two coming together in a sort of a nice [11:55] way. These again are some of the logos [11:58] that we've worked with. We're an [11:59] official supplier to the Special [12:00] Olympics, can use the five circles. uh [12:03] we've worked with technology firms, [12:05] publishers, educational institutions, [12:07] major brands you'll see in the high [12:08] street and again on a global basis from [12:11] Jakarta to S Paulo all across Europe and [12:14] of course here in the Americas. [12:17] And there we go. So that's the sort of [12:19] the combination. You've got incredible [12:20] sort of creative talent and then you've [12:22] got a next generation studio to help [12:24] scale all of