Lenovo Backs Creative Tools as Automation Shifts Value to Human Taste

The Power of Creativity in the Age of AI With Sounds Fun And Lenovo — Ai4

Ai4

As artificial intelligence commoditizes technical execution and code syntax, human taste and conceptual framing become the sole competitive differentiators for creators and entrepreneurs.

AI-assisted summary of The Power of Creativity in the Age of AI With Sounds Fun And Lenovo — original source. Check the original for full context.

Source published: 2025-08-28

Detailed notes

## Background Published on YouTube by Ai4 on August 28, 2025, this presentation features Iain Thomas (Co-Founder of Sounds Fun) and Chin Wu (Head of North America Brand & Consumer Marketing at Lenovo). The session explores why independent thought and human creativity are more critical than ever in the age of generative AI, highlighting their collaborative initiative, Make Space, designed to elevate the next generation of creative makers.

## TL;DR Chin Wu and Iain Thomas explore how generative AI can be leveraged to expand creative opportunities rather than merely drive workplace efficiency. Highlighting their collaborative 'Make Space' platform launched during New York Fashion Week alongside Dazed Media, they examine tangible co-creation projects spanning digital fashion runways, interactive installations, and tailored archives. The speakers argue that as rote technical skills are commoditized by automation, human value will concentrate on high-level taste, problem framing, and 'vibe coding' akin to music producer Rick Rubin. They conclude by encouraging creators to treat creativity as a trainable muscle and to reclaim the intuitive, uninhibited imagination of their inner child.

## Atmosphere & style The presentation carries a warm, conversational, and culturally attuned tone, balancing corporate brand vision with independent artistic philosophy. Thomas and Wu share an easy, collaborative rapport, weaving lighthearted personal anecdotes—such as kids embracing surreal 'Italian brain rot' memes—with serious reflections on cultural renaissance and hip-hop history. The discussion avoids both techno-optimist jargon and AI doomerism, delivering an empathetic and inspiring exploration of human intuition and play.

## Key takeaways - [00:04](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=4s) Lenovo established dedicated AI Ecosystem Storytelling to translate complex technical architectures into human-centric, accessible narratives under their 'Smarter AI for All' mission. - [03:40](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=220s) Lenovo and Sounds Fun launched the 'Make Space' platform with Dazed Media to alleviate creative anxiety and provide emerging artists a safe space for AI experimentation. - [05:28](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=328s) The core benchmark for generative AI in arts should be expanding creative opportunities—whether by automating administrative burdens or inventing entirely new artistic mediums. - [08:29](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=509s) Projects like Nicola Formichetti's infinite runway and the Dazed Archive tool show how purpose-built, culturally grounded AI tools foster genuine cross-generational co-creation. - [11:10](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=670s) Historically, creative artists envision technological futures (such as in 'Neuromancer' and 'Her') long before engineers build them, proving that creative direction must guide AI development. - [13:20](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=800s) Just as early hip-hop remixed turntables into a new genre, current cultural tensions around AI are sparking a creative renaissance, with younger generations natively adopting synthetic media. - [15:38](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=938s) The emergence of 'vibe coding' mirrors music producer Rick Rubin's model: as technical execution is automated, human value shifts decisively toward high-level taste, vision, and curation. - [18:23](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=1103s) Generative AI acts as a recursive tutor capable of teaching users how to master it, lowering entry barriers so solopreneurs can build enterprise-scale ventures. - [20:38](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=1238s) Creativity is a trainable, disciplined muscle rather than a random spark; technologists should study foundational craft texts like 'The Artist's Way' instead of solely reading AI white papers. - [22:05](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=1325s) The ultimate competitive advantage in an automated landscape is reconnecting with the uninhibited intuition, playfulness, and imaginative instincts of childhood.

## Detailed walkthrough ### [00:04](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=4s) Introducing AI Storytelling and Lenovo's Vision

The session opens with lighthearted banter as Iain Thomas welcomes the audience to the talk on creativity in the age of AI, thanking attendees for choosing this session over the technical presentation next door. Iain offers congratulations to Chin Wu on her new role at Lenovo as Director of AI Ecosystem Storytelling. Wu emphasizes that while large corporations often have rigid, traditional functional roles, Lenovo recognized an urgent cultural need for dedicated AI storytelling. Her mandate is to translate complex technical architectures and capabilities into "human-centric, customer-centric, human-based outcomes" and narratives that resonate on an emotional level.

Thomas notes that shaping this narrative is vital because generative AI remains deeply polarizing across industries, making it essential for culture to understand the human purpose behind technology. Wu connects this to Lenovo’s core corporate mission, "Smarter Technology for All," which is now expanding into "Smarter AI for All." The phrase "for all" underscores accessibility, ensuring advanced computing is not reserved for an elite few. Lenovo is pursuing this across its hardware portfolio—spanning smartphones, tablets, and personal computers—to weave a cohesive, accessible AI ecosystem.

```mermaid flowchart TD accTitle: Lenovo AI Storytelling and Ecosystem Architecture subgraph Mission["Lenovo Core Vision"] M1["Smarter Technology for All"] --> M2["Smarter AI for All"] end

subgraph Ecosystem["AI Hardware & Ecosystem"] H1["Smartphones"] H2["Tablets"] H3["PC / Yoga Laptops"] end

subgraph Storytelling["AI Ecosystem Storytelling"] T1["Complex Technical AI Capabilities"] --> T2["Human-Centric Narratives & Creative Tools"] end

Mission --> Ecosystem Ecosystem --> Storytelling ```

---

[03:40](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=220s) The Make Space Platform and NYFW Activation

To explore what smarter technology means specifically for creative communities, Lenovo partnered with Iain Thomas's independent creative studio, Sounds Fun. The creative sector has experienced acute anxiety and skepticism surrounding generative models. To address this friction directly, Lenovo Yoga and Sounds Fun launched **Make Space**, a dedicated collaborative platform built to foster dialogue, experimentation, and opportunity for emerging makers.

The initiative kicked off during New York Fashion Week in partnership with youth culture and style publication *Dazed Media*. The activation brought together established cultural icons and rising talent for hands-on panels and workshops, complemented by a mobile art gallery touring the city and a culminating interactive party in Bushwick, Brooklyn, where attendees used Lenovo Yoga laptops to manipulate and control the venue's live environment with AI.

- **Dazed Media Partnership:** Hosted workshops and panels exploring the intersection of creative craft and generative AI. - **Featured Artists:** Collaborations featured fashion icon Nicola Formichetti alongside emerging digital artists Yehwan Song and Ocean World. - **The Dazed Archive:** *Dazed* debuted an AI co-collaboration engine trained on 30 years of original reporting and interviews, built to help creatives ideate on tasks ranging from launching independent fashion labels to mastering musical albums. - **Bushwick Interactive Event:** New York makers and artists took direct control of the event's visual and auditory environment using AI software running on Lenovo Yoga hardware.

---

[05:28](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=328s) Navigating Tension: Expanding Opportunities for Young Creatives

Chin Wu explains that the core objective of the Make Space program is understanding the pain points of young consumers who simultaneously feel "excitement and trepidation" about integrating AI into their workflows. Rather than imposing technology from the top down, Make Space acts as a safe testing ground where young creators can tinker, share experiments, and build genuine confidence.

```mermaid flowchart LR accTitle: Make Space Creative AI Spectrum subgraph AdminTrack["Administrative & Workflow Relief"] A1["Automated Invoicing"] A2["Email Management"] A3["Tax Preparation"] end

subgraph ArtisticTrack["Creative Expansion & New Mediums"] B1["Infinite Fashion Runways"] B2["Interactive Screen Installations"] B3["Generative Publishing & Books"] end ```

Thomas stresses that the guiding North Star of the entire initiative is answering a single fundamental question: *How do you make AI mean more creative opportunities, not less?* He highlights that the fear stems from AI demonstrating capabilities in traditional artistic domains like writing songs, painting, and composing poetry. The solution is avoiding the urge to build "a faster horse" and instead discovering completely new mediums:

> "If you as a creative person look at AI and go, 'I want this to do my invoices, handle my emails, and do my taxes for me. I don't actually want to use it for anything else,' that's a very valid use case... If you look at it and you go, 'How is there a new way that I can create an interactive fashion runway? How is there a new way that I can create a book?' What is something different that I can do? And those are really the kinds of moments that we're hoping to instigate."

---

[08:29](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=509s) Co-Creation Tools, Pitch Sessions, and Infinite Runways

The speakers delve into specific executions within the Make Space activation that demonstrated tangible co-creation between human artists and AI models. Wu details a pitch session hosted with *Dazed* community members where participants submitted wide-ranging proposals integrating AI at different points in their creative pipeline—some using algorithms purely for conceptual ideation, others for workflow automation, and some for final output generation.

Thomas highlights several standout projects showcased during the initiative:

- **The Dazed Archive Tool:** Unlike generic large language models, this specialized co-creation tool is grounded in three decades of proprietary interviews with leading fashion designers, musicians, and artists, providing culturally rich and context-aware creative prompting. - **Nicola Formichetti’s Infinite Fashion Show:** The renowned designer (known for iconic cultural moments including Lady Gaga’s meat dress) utilized generative AI to continuously reinterpret garment fabrics, patterns, and silhouettes along an endless digital runway for New York Fashion Week. - **Yehwan Song's Interactive Installations:** The emerging artist developed physical-digital installations utilizing Lenovo hardware and screens, challenging conventional user interactions with modern digital media.

These projects demonstrated the value of pairing industry veterans with emerging artists, proving how purpose-built AI tools can foster genuine cross-generational collaboration rather than mere automation.

[11:10](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=670s) Empowering Creatives to Shape the Vision of AI

Reflecting on the contentious cultural moment surrounding media and generative technology, Iain Thomas emphasizes that the dialogue around AI has largely been a one-sided broadcast from technology companies. Silicon Valley frequently drops finished tools onto the public with an attitude of "Look, we've invented this thing and it's yours now," without actively consulting the creators who will actually use them. True cultural guidance, Thomas argues, must come from creative people who understand how to envision possibilities rather than just technical architectures.

```mermaid flowchart TD accTitle: Creative Vision Preceding Technological Reality subgraph CreativeRoots["Creative Imagination & Art"] A["William Gibson's 'Neuromancer'"] --> B["Coining 'Cyberspace'"] C["Spike Jonze's Film 'Her'"] --> D["Vision for Conversational AI Assistants"] end subgraph TechOutput["Technological Milestones"] B --> E["Modern Internet & Virtual Environments"] D --> F["Modern Voice Mode Launches"] end ```

Historically, writers and artists have forecasted technological reality long before engineers built it. William Gibson coined the term "cyberspace" in his seminal sci-fi novel *Neuromancer*, and when modern tech CEOs unveil advanced voice assistants, they tweet references to Spike Jonze's film *Her*. For decades, society imagined AI through the cold, mechanical lens of R2-D2—calculating equations and executing logic. Because modern generative AI unexpectedly entered the human domain of painting pictures and writing poetry, society requires imaginative artists to make sense of this new paradigm.

- Tech developers often build in isolation, missing what artists and everyday users actually need from creative software. - Creative people possess the ability to "kick out the future" and punch out visions of what society could become. - Generative AI writing poetry and creating imagery shatters the traditional sci-fi trope of purely mathematical, robotic machines.

---

[13:20](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=800s) Cultural Tension, Hip-Hop Parallels, and "Italian Brain Rot"

Chin Wu highlights that modern culture stands on the precipice of a genuine creative renaissance precisely because AI forces humanity to confront deep questions about identity and the self. Periods of societal tension historically birth ground-breaking art forms. Thomas draws a direct parallel to the emergence of early hip-hop, where young artists took existing technology—turntables, sampling gear, and vinyl scratching—to remix the culture around them into an entirely new genre.

The conversation pivots to how younger generations already absorb AI natively without distinguishing it from reality. Thomas shares a humorous anecdote about traveling to Italy, where his children exclaimed they had arrived at the birthplace of "Italian brain rot"—an entire surreal subculture of AI-generated memes featuring bizarre creations like *cappuccino asino*. For kids, AI-generated surrealism is not treated as a novelty or an existential threat; it simply exists as an ambient layer of modern culture.

```mermaid flowchart LR accTitle: Technological Disruption to Cultural Renaissance subgraph Tension["Cultural Catalyst"] A["Emergence of New Tools"] --> B["Identity Questions & Tension"] end subgraph Precedent["Historical Precedent"] B --> C["Hip-Hop Movement: Scratching & Sampling"] end subgraph Present["Generative AI Era"] B --> D["Native Remixing: AI Memes & Surrealism"] D --> E["New Creative Renaissance"] end ```

- **World Economic Forum finding**: Creativity is officially ranked as one of the top five critical skills needed for the future workforce. - Younger generations interact with synthetic and AI-generated media natively, bypassing philosophical debates about the underlying algorithms.

---

[15:38](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=938s) The Rick Rubin Model: Vibe Coding and the One-Person Billion-Dollar Company

As AI automates procedural and technical tasks that previously required years of specialized training, human value shifts entirely toward taste, conceptual vision, and problem framing. Thomas discusses the rise of "vibe coding" in tech culture, pointing to legendary music producer Rick Rubin (known for producing the Beastie Boys, Slayer, and Johnny Cash) as the ultimate archetype. Rubin cannot play instruments, read musical notation, or handle technical audio engineering, yet his profound creative intuition and cultural sensibility have shaped decades of iconic music.

```mermaid flowchart LR accTitle: The Rick Rubin Paradigm in the AI Era subgraph Automation["Automated by AI"] A["Syntax & Coding"] B["Technical Execution"] C["Process Replication"] end subgraph HumanValue["Human Creative Layer"] D["High-Level Taste & Curation"] E["Uncovering White Spaces"] F["Unique Conceptual Ideas"] end Automation --> G["Democratized Output"] HumanValue --> G ```

Wu links this to the Silicon Valley race toward creating the first "one-person billion-dollar company." While an individual entrepreneur now has an entire enterprise suite of automated capabilities at their fingertips, raw technology cannot pinpoint untapped market opportunities. ChatGPT cannot unilaterally identify original white spaces; success requires human imagination to direct these automated capabilities toward meaningful, unexpected solutions.

- Technical skills that follow repeatable processes will be commoditized, elevating high-level taste and vision. - Rick Rubin exemplifies leading entirely with creative direction rather than mechanical execution. - Small teams and solopreneurs can leverage AI leverage to operate at enterprise scale, provided they supply genuine creative differentiation.

---

[18:23](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=1103s) Democratized Tools, Self-Teaching LLMs, and Entrepreneurship

The widespread accessibility of generative video, audio, and conversational tools removes historical barriers to entry for small businesses and independent creators. Thomas points out a unique, recursive superpower of large language models: AI is one of the few technologies capable of teaching the user how to master it.

Entrepreneurs no longer need elite consulting firms or extensive teams to launch bold ventures. A founder can interrogate an LLM directly by asking: *"I want to start this specific business—what blind spots am I missing? How can I refine this prompt to get a better outcome? How do I complete this administrative framework?"* This feedback loop empowers small, agile teams with distinct viewpoints to outmaneuver entrenched legacy players.

- LLMs serve simultaneously as an execution engine and an interactive tutor for mastering their own capabilities. - Democratization shifts the competitive advantage from capital scale to intellectual bravery and distinctive perspectives.

---

[20:38](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=1238s) Training the Creative Muscle: Practical Action and Reconnecting with the Inner Child

In their closing recommendations, Thomas urges the audience to step away from dry corporate research and instead study the foundational craft of creative ideation. Rather than reading another AI white paper, technologists and business leaders should read foundational creative texts to understand how original thinking actually works.

Creativity is not an elusive lightning strike reserved for spontaneous moments in the shower; it is a structured, deliberate muscle that can be strengthened through regular practice and intentional exercises. As technical expertise becomes democratized across every industry, creative application will be the sole differentiator. In an era dominated by hyper-innovation, the most vital skill is reconnecting with childlike wonder, curiosity, and play.

- **Essential Reading List for AI Practitioners**: - *The Artist's Way* by Julia Cameron - *The War of Art* by Steven Pressfield - *Bird by Bird* by Anne Lamott - Creativity is an active practice and discipline rather than an innate, fixed trait. - True innovation in automated environments requires reconnecting with the uninhibited imagination of childhood.

[22:05](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=1325s) Reclaiming the Intuition of the Child and Closing Thoughts

Reflecting on the deeper wellspring of human creativity, the speaker evokes the idea that an "adult is the child who survived." Within that childlike state lies an innate, effortless intuitiveness and a profound instinct for making and creating that often gets suppressed or forgotten in adulthood. The key to flourishing creatively alongside modern technology is being able to reach back inside oneself, rediscover that untamed imaginative impulse, and bring it forward into one's work—an orientation that will ultimately set creators up for incredible, lasting success.

As the session wraps up, the stage host thanks the speakers, playfully summarizing the core takeaway of their talk as "renewed youth and AI" before thanking the audience and bringing the presentation to a close.

- **The Child Within**: Creativity relies on accessing the survival of childlike wonder, where intuition and profound making naturally reside. - **Path to Success**: Reconnecting with that primal, intuitive impulse is framed as a decisive advantage in navigating the future of AI.

## Notable quotes > [00:04](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=4s) human-centric, customer-centric, human-based outcomes — Chin Wu

> [00:04](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=4s) Smarter Technology for All — Chin Wu

> [00:04](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=4s) Smarter AI for All — Chin Wu

> [05:28](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=328s) excitement and trepidation — Chin Wu

> [05:28](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=328s) How do you make AI mean more creative opportunities, not less? — Iain Thomas

> [05:28](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=328s) If you as a creative person look at AI and go, 'I want this to do my invoices, handle my emails, and do my taxes for me. I don't actually want to use it for anything else,' that's a very valid use case... If you look at it and you go, 'How is there a new way that I can create an interactive fashion runway? How is there a new way that I can create a book?' What is something different that I can do? And those are really the kinds of moments that we're hoping to instigate. — Iain Thomas

> [11:10](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=670s) Look, we've invented this thing and it's yours now, — Iain Thomas

> [11:10](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=670s) kick out the future — Iain Thomas

> [13:20](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=800s) Italian brain rot — Iain Thomas

> [15:38](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=938s) one-person billion-dollar company — Chin Wu

> [18:23](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=1103s) I want to start this specific business—what blind spots am I missing? How can I refine this prompt to get a better outcome? How do I complete this administrative framework? — Iain Thomas

> [22:05](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=1325s) adult is the child who survived — Iain Thomas

> [22:05](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=1325s) renewed youth and AI

## Mentioned Iain Thomas, Chin Wu, Sounds Fun, Lenovo, Lenovo Yoga, Make Space, New York Fashion Week, Dazed Media, Nicola Formichetti, Yehwan Song, Ocean World, William Gibson, Neuromancer, Spike Jonze, Her, R2-D2, World Economic Forum, Rick Rubin, Beastie Boys, Slayer, Johnny Cash, ChatGPT, The Artist's Way, Julia Cameron, The War of Art, Steven Pressfield, Bird by Bird, Anne Lamott

## Video description Iain Thomas, Co-Founder, Sounds Fun Chin Wu, Head of North America Brand & Consumer Marketing, Lenovo

Abstracts

Why is creativity more important than ever in the age of generative AI?

With the rise of vibe-coding and the coming wave of automation, everyone is trying to understand for themselves what skills matter the most as the world goes through the biggest cultural-shift in a millennium or more. There’s a good reason to believe that independent thought, creativity and a sense of individual purpose will define those that succeed.

Attendees will hear how global consumer brand Lenovo and independent creative studio Sounds Fun think about human creativity and their collaborative platform aimed at elevating the next generation of creatives, Make Space.

AI should be about more than efficiency and this is an unmissable talk for those interested in the future of creativity and how young creatives and makers are approaching new technology.

[Source](https://www.youtube.com/watch?v=VQ8htQM_Vl4)

中文简报

自动化促使价值转向人类品味，联想发力创意工具随着人工智能使技术执行和代码语法走向商品化，人类的品味和概念框架正成为创作者与创业者唯一的竞争差异化优势。 Chin Wu 与 Iain Thomas 探讨了如何利用生成式 AI 拓展创意机遇，而不仅是推动工作效率。他们重点介绍了在纽约时装周期间与 Dazed Media 联合推出的“Make Space”合作平台，剖析了涵盖数字时尚秀场、互动装置和定制档案库等具体的共创项目。发言人认为，随着机械性的技术技能因自动化而商品化，人类的价值将集中在高层次品味、问题框架构建，以及类似于音乐制作人 Rick Rubin 式的“氛围编码”（vibe coding）上。最后，他们鼓励创作者将创造力视为可锻炼的肌肉，并重拾内心孩童般直觉且无拘无束的想象力。联想确立“Smarter AI for All”愿景并设立专门的 AI 生态叙事职能，携手创意工作室 Sounds Fun 与 Dazed Media 推出“Make Space”协作平台，帮助年轻创作者缓解技术焦虑并提供安全的实践场域。 (0:04) AI 在艺术领域的衡量标准应是拓展而非挤压创意机遇，无论是代劳开发票等行政事务，还是赋能如 Nicola Formichetti 无限时装秀与 Dazed 档案灵感库等全新媒介形式。 (5:28) 历史上创作者往往先于工程师勾勒出科技未来（如《神经漫游者》预见赛博空间），面对生成式 AI，技术生态亟需创作者的艺术直觉与想象力来指引方向。 (11:10) “Vibe coding”的兴起映照了音乐制作人 Rick Rubin 的创作范式：当技术执行被算法彻底商品化，高维度的审美判断、品味与愿景策展成为超级个体构建竞争优势的关键。 (15:38) 创意是一项需要持续刻意练习的纪律而非偶然灵感，在技术门槛消除的时代，重拾孩童般的好奇心与直觉探索才是驾驭 AI 的终极差异化壁垒。 (20:38)

Reading summary

Lenovo and creative studio Sounds Fun argue that the future of artificial intelligence must be guided by artistic intuition and human storytelling rather than top-down corporate engineering. Speakers Chin Wu and Iain Thomas contend that as generative systems commoditize technical execution, human taste, disciplined creative practice, and cultural framing become the primary differentiators for creators. Grounding AI in Human-Centric Creative Spaces (3:40) Lenovo is expanding its corporate mission from 'Smarter Technology for All' to 'Smarter AI for All,' aiming to make advanced computing accessible across its hardware portfolio. Chin Wu, Director of AI Ecosystem Storytelling, explains that her role was established to translate complex architectures into emotionally resonant, human-centric narratives, addressing the deep skepticism and anxiety surrounding generative models within creative industries. To bridge this friction, Lenovo Yoga partnered with Iain Thomas's creative studio, Sounds Fun, to launch Make Space, an initiative designed to provide young creators with a testing ground for AI integration. Debuting at New York Fashion Week with Dazed Media, the program paired veteran figures like Nicola Formichetti with emerging artists like Yehwan Song. Activations included an interactive Bushwick event where attendees manipulated the venue's live environment using AI on Lenovo laptops, alongside a specialized Dazed co-creation engine trained on 30 years of cultural reporting. Inventing New Mediums Instead of Faster Horses (11:10) Iain Thomas argues that the public AI discourse has largely been a one-sided broadcast from Silicon Valley, dropping finished tools onto users without consulting creative communities. Historically, imaginative writers and artists forecasted technological paradigms long before engineers built them—such as William Gibson coining 'cyberspace' in Neuromancer or Spike Jonze's film Her shaping visions of conversational assistants. Because generative AI has entered expressive domains like poetry and painting, artists are required to define the human purpose of these technologies. Rather than viewing AI as a replacement engine or attempting to build a 'faster horse,' creators are encouraged to define entirely new mediums. Valid use cases range from administrative offloading—such as automated invoicing and tax preparation—to novel artistic formats like Formichetti's continuous, algorithmically generated digital runways. Wu and Thomas compare this period of identity tension to the birth of hip-hop, where artists reappropriated turntables and sampling equipment to build a new culture from existing tools. The Rick Rubin Model and Scaled Solo Enterprise (15:38) As machine learning models automate repeatable, procedural skills, human value shifts toward taste, conceptual framing, and problem identification. Thomas points to music producer Rick Rubin as an archetype for modern 'vibe coding': Rubin lacks technical audio engineering skills and cannot play instruments, yet shapes cultural output through high-level curation and aesthetic intuition. Wu connects this dynamic to the race toward building the first 'one-person billion-dollar company.' While solopreneurs now have access to enterprise-grade automated execution, large language models cannot independently uncover untapped market white spaces. Additionally, Thomas emphasizes that LLMs serve as self-teaching feedback loops, allowing independent founders to interrogate the models directly about business blind spots and prompt refinement, thereby shifting competitive advantage from capital scale to individual perspective. Cultivating Creative Muscle and Intuitive Play (20:38) Referencing the World Economic Forum's ranking of creativity among the top five critical skills for the future workforce, Thomas urges technologists to study the craft of creative ideation rather than relying on technical white papers. He points to foundational texts on creative practice, including Julia Cameron's The Artist's Way, Steven Pressfield's The War of Art, and Anne Lamott's Bird by Bird. The speakers stress that creativity is a trainable, structured discipline rather than an unpredictable flash of inspiration. Flashing forward in an automated environment requires unlearning rigid corporate habits and reconnecting with the uninhibited, intuitive playfulness of childhood—a mindset Thomas characterizes as the fundamental engine of original making. The presentation concludes that artists and technologists must actively collaborate so that AI expands, rather than contracts, creative opportunities. While the speakers present taste and childlike curiosity as decisive advantages, the program does not resolve the broader economic friction between automated creative production and the commercial livelihoods of emerging creators.

精炼阅读摘要

联想 AI 生态叙事总监 Chin Wu 与 Sounds Fun 创意工作室的 Iain Thomas 指出，在生成式人工智能引发文化焦虑与两极分化的背景下，技术的价值取决于其能否为人类创造更多而非更少的创意机会。他们认为，随着底层技术和流程化执行逐步被自动化工具普及，未来的核心竞争力将彻底转向基于品味、愿景与直觉的创作者驱动模式。技术叙事与共创：联想 Make Space 实践 (3:40) 面对生成式模型在创意社群中引发的抵触与不安，联想（Lenovo）将其“Smarter Technology for All”愿景扩展为“Smarter AI for All”，并委任 Chin Wu 负责将复杂的底层计算架构转化为以人为本的情感叙事。联想 Yoga 携手创意工作室 Sounds Fun 推出“Make Space”合作平台，在纽约时装周期间联合青年文化媒体《Dazed Media》展开测试，让青年创作者在安全、包容的环境中实验 AI 工具，以此缓解青年群体面对新技术时“兴奋与恐慌并存”的心理张力。在具体的实践案例中，Make Space 展示了 AI 作为工作流减负与新型媒介探索的双重路径：创作者既可将 AI 严格限制于发票处理、邮件管理与报税等行政事务，亦可将其应用于全新维度的艺术表达。例如，时装设计师 Nicola Formichetti 利用生成式 AI 在纽约时装周呈现无限演化的数字化天桥秀，艺术家 Yehwan Song 结合联想硬件开发虚实结合的交互装置，《Dazed》则推出基于自身 30 年采编专访归档训练的共创引擎，为新兴创作者提供具备深厚文化语境的灵感引导。创意想象引领未来：从科幻预言到文化重混 (11:10) Thomas 强调，长期以来人工智能的公共叙事主要由硅谷科技巨头单向灌输，往往在未征询实际创作者需求的情况下直接输出成品。然而历史表明，往往是作家与艺术家率先勾勒出技术的未来范式：William Gibson 在小说《神经漫游者》（Neuromancer）中创造了“赛博空间”（Cyberspace）概念，而现代科技领袖在推出语音大模型时也频繁援引电影《她》（Her）。传统科幻预想中的 AI 多是类似 R2-D2 的机械逻辑计算工具，如今生成式模型却意外跨入了作诗、绘画的人类专属领域，这尤为需要具备人文想象力的人群来赋予其文化意义。此外，Wu 和 Thomas 认为当前的文化张力恰恰预示着一场新的创意复兴。正如早期嘻哈文化（Hip-Hop）利用唱盘、黑胶刮擦（scratching）和采样设备等既有技术重混并开创了全新流派，年轻一代如今正在以高度原生化的方式接纳 AI 生成的内容与无厘头模因（如“Italian brain rot”）。根据世界经济论坛（World Economic Forum）的数据，创造力已被正式列为未来劳动力所需的前五大核心技能之一。审美与超级个体：品味主导的鲁宾模式 (15:38) 随着大语言模型和多模态生成工具降低了专业门槛，技术执行与代码编写正变得高度同质化。Thomas 指出，技术圈兴起的“氛围编码”（vibe coding）印证了传奇音乐制作人 Rick Rubin 式的创作典范——Rubin 本人虽不会演奏乐器、不懂乐理也不操作音频工程，却凭借极具穿透力的审美直觉与文化嗅觉主导了无数经典唱片的诞生。AI 时代将机械化执行变为廉价商品，真正不可替代的是最高维度的审美、策展能力与问题界定能力。 Wu 进一步探讨了科技界对“一人十亿美元公司”（one-person billion-dollar company）的竞逐。尽管单兵创业者现在能够调用具备企业级能力的多功能 AI 矩阵，并借助大语言模型具备的自我教学机制持续优化工作流，但基础模型自身无法凭空挖掘未被满足的市场空白（white spaces）。企业规模的竞争壁垒正被打破，核心优势转移至能够以敏锐创意驾驭自动化工具的独立个体。锻炼创意肌肉：重拾未被驯化的童真直觉 (20:38) 针对如何在高度自动化的技术浪潮中立足，Thomas 建议技术人员与商业决策者应停止研读枯燥的技术白皮书，转而研读经典的创意方法论著作，如 Julia Cameron 的《艺术家之道》（The Artist's Way）、Steven Pressfield 的《艺术之战》（The War of Art）及 Anne Lamott 的《写作成瘾》（Bird by Bird）。他指出，创造力绝非仅在淋浴时偶发的随机顿悟，而是一门需要规律训练、刻意磨砺的核心肌肉力量。演讲最终将人类创造力的源头归结为未被驯化的童年直觉。童年状态自带敏锐的探索欲、无拘束的游戏心态与纯粹的造物本能，而成年往往意味着对这种天赋本能的遗忘。两位讲者主张，与先进人工智能共生的终极路径，不在于对抗或亦步亦趋地跟随算法逻辑，而在于唤醒成年人体内幸存的孩童视角，以不受拘束的原始想象力驱使技术落地。本场对话展示了硬件厂商与独立创意工作室在应对 AI 冲击时的协同尝试，强调创意并非被自动化取代的受体，而是指引技术进化与构建新商业模式的核心驱动力。然而，讨论主要聚焦于文化赋能与概念倡议，至于传统创意岗位在面对生成式模型的经济性冲击时应如何实现制度化转型，仍留待现实产业进一步验证。

Detailed notes — zh

## Background 该视频由 Ai4 于 2025 年 8 月 28 日发布在 YouTube 平台上。内容记录了创意机构 Sounds Fun 联合创始人 Iain Thomas 与联想高管 Chin Wu 的专题对谈，围绕生成式 AI 时代人类创造力的核心价值、联想 Yoga 携手 Sounds Fun 打造的 Make Space 赋能平台展开，深入探讨科技企业如何超越单纯的效率追求以支持下一代创作者。 ## TL;DR 两位嘉宾深入拆解了从“智能技术为人人”到“智能 AI 为人人”的理念演进，并分享了在纽约时装周通过 Make Space 平台及 Dazed Archive 工具为创作者打造“安全实验空间”的破局实践。对谈指出，随着 AI 自动化降低了底层技能门槛并催生“氛围编码”（Vibe Coding），以高阶直觉和审美为核心的创造力已成为决定未来的核心壁垒。最后，嘉宾提出创造力如肌肉般可后天锻炼，呼吁创作者重拾孩童般的直觉本能与好奇心，在 AI 浪潮中开创单人超级企业与前所未有的文化表达。 ## Atmosphere & style 整场对话洋溢着温暖、真诚且极具前瞻性的思辨氛围，彻底摆脱了传统科技会议冰冷的参数罗列与单向宣讲。两位讲者默契十足、张弛有度，在探讨“意大利脑腐”迷因与传奇音乐制作人里克·鲁宾等趣味案例时笑声不断，又能在剖析创作者被取代焦虑时展现出深刻的同理心。情感弧线从直面技术震荡的危机感稳步升华为充满希望的创意复兴，最终在回归童心直觉的深情呼吁中达到高潮，给予听众兼具哲学厚度与实操信心的精神赋能。 ## Key takeaways - [00:04](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=4s) 联想设立“AI 生态叙事总监”新职能，致力于将复杂的底层技术转化为以人为本、以客户成果为核心的叙事，在 AI 争议与两极分化中传达技术温度。 - [02:00](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=120s) 联想将品牌使命从“智能技术为人人”升级为“智能 AI 为人人”，通过跨手机、平板与 PC 的全终端协同，致力于打破技术特权、赋能广泛大众。 - [03:41](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=221s) 联想 Yoga 携手 Sounds Fun 推出 Make Space 平台，通过 Dazed 30 年媒体知识库打造专属共创 AI，证明生成式 AI 能为创作者带来更多而非更少的新机遇。 - [05:28](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=328s) 应对创作者被技术取代的焦虑，核心在于构筑包容开放的“安全实验空间”；AI 的价值并非制造“更快的马”，而是打破媒介边界探索全新创意可能。 - [08:29](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=509s) 依托高质量专业策展内容训练的垂直 AI 库（如 Dazed Archive），能够克服通用大模型的扁平同质化，为跨代艺术家的创意碰撞提供高审美水准支撑。 - [11:10](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=670s) 科技发展不能止步于单向输出，历史上定义技术未来的往往是文艺创作者；科技企业需赋权创作者，让使用者真正决定 AI 工具的演进方向。 - [13:20](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=800s) AI 带来的身份认知危机与文化张力正在催生新的“创意复兴”，年轻一代正无缝将 AI 亚文化融入日常，如同嘻哈文化重组现有技术开创新流派。 - [15:23](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=923s) 随着 AI 击穿专业流程与编程门槛，“氛围编码”（Vibe Coding）成为新范式；正如传奇制作人里克·鲁宾，未来的核心壁垒在于直觉、品味与创意决策。 - [18:00](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=1080s) “单人独角兽”的崛起依赖于人类发掘市场空白的独特洞察力，而生成式 AI 具备“自我递归教学”特质，为个人创业者提供了前所未有的全栈赋能杠杆。 - [20:33](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=1233s) 创造力如同肌肉般可以通过刻意练习进行后天强化；在技术爆发期，重温经典创意指南往往比深究枯燥的技术白皮书更具实操价值。 - [22:05](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=1325s) 成年人本质上是“幸存下来的孩子”，唤醒并重拾内心未泯的童心与纯粹直觉，是人类在 AI 时代释放非凡创造力与取得成功的关键基石。 ## Detailed walkthrough ### [00:04](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=4s) 开场暖场与联想新职位：AI 生态叙事总监的诞生活动在轻松的调侃中拉开帷幕。主持人兼 Sounds Fun 联合创始人 Iain Thomas 向到场观众致谢，打趣现场都是非常硬核的技术听众，并感谢大家没有跑去“隔壁看起来也很棒的分会场”。进入正题前，Iain 首先向联想的 Chin Wu 表达了祝贺，询问她在公司内部刚刚履新的职位及其背后的含义。 Chin Wu 笑着回应称“今天的主角不是我”，并透露自己大约一周前在联想内部接任了新职位——AI 生态叙事总监（Director of AI Ecosystem Storytelling）。她指出，在一向职责定义极其分明的大型科技跨国企业中设立这一全新职能，本身就表明公司深刻意识到了为 AI 做好叙事沟通的紧迫性与战略重要性。她的核心任务并非罗列参数，而是把复杂的 AI 底层技术转化为“以人为本、以客户为中心、关注实际人类成果的叙事”（"translate the technical aspects of AI into human-centric customer-centric human-based outcomes types of narratives"）。Iain 对此深表认同，指出当前围绕 AI 的舆论极具争议与两极分化，行业不能仅仅沉迷于硬核技术细节，唯有讲出正确、有温度的故事，才能引导大众文化真正理解这项技术的发展方向。 ### [02:00](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=120s) 从“智能技术为人人”到“智能 AI 为人人” 谈及联想的技术愿景，Chin Wu 深入拆解了联想长期秉持的品牌使命“Smarter Technology for All”（智能技术为人人），并阐述了这一理念在人工智能时代的演进——“Smarter AI for All”（智能 AI 为人人）。她强调，这一使命中的每一个词都有千钧分量：“Smarter Technology”代表着企业每日不懈推进创新、不断打破技术边界的研发底色；而“For All”则确立了根本价值观——科技绝不该是少数精英或特定阶层的专属特权，必须普及并赋能每一个人。 ```mermaid flowchart TD accTitle: Lenovo AI Ecosystem and Make Space Strategy subgraph Mission["联想核心使命演进"] A["Smarter Technology for All 不断突破技术创新边界"] --> B["Smarter AI for All 跨终端生态协同 (PC/手机/平板)"] end subgraph Tension["创作者面临的核心张力"] B --> C["AI 工具的兴奋感 vs. 被取代的焦虑感"] end subgraph Initiative["Make Space 创意赋能行动"] C --> D["Make Space 平台 (联想 Yoga 携手 Sounds Fun)"] D --> E["安全实验空间 探索全新表达"] D --> F["Dazed Archive 30年媒体知识库"] D --> G["线下派对与装置 年轻群体掌控全场"] end ``` Chin Wu 进一步指出，联想拥有从智能手机、平板电脑到 PC 计算设备的广泛硬件终端布局，当前正在全力构建统一的 AI 生态系统，将分散的体验融会贯通。Iain 从创意合伙人的视角补充道，这实际上是一种极具同理心的技术哲学。随着 AI 力量呈爆发式增长，Sounds Fun 与联想合作探索的核心问题，正是这套“为所有人而生”的智能技术对年轻创意群体意味着什么。 ### [03:41](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=221s) 联想 Yoga 推出 Make Space：纽约时装周的破局行动 Iain 随后播放了一段项目纪实视频，全面展示了联想 Yoga 与创意机构 Sounds Fun 联合打造的先锋创意平台——Make Space。该平台诞生于一个根本性的行业痛点：在充满争议的生成式 AI 浪潮下，科技企业如何证明 AI 能为创意工作者带来“更多的机会，而不是更少”（"more creative opportunities, not less"）？双方选择在纽约时装周期间打响第一枪，联手先锋流行文化媒体 Dazed Media 共同发起多场深度对谈与实操工坊。活动邀请到了时尚界的标杆人物、曾为 Lady Gaga 设计“生肉装”的时装总监 Nicola Formichetti，以及新锐数字艺术家 Yehwan Song、Ocean World 等共同探讨人机共创的前沿边界。 - **Dazed Archive 独家共创工具上线**：依托 Dazed 过去 30 年积累的海量深度专访与报道资料，打造专属定制 AI 数据库，无论是帮助创作者在车库启动独立时装品牌，还是完成下一张专辑的母带混音，都能提供专业指引。 - **移动艺术画廊巡展**：打造穿梭于纽约街头的移动画廊，集中展示合作先锋艺术家的数字共创作品。 - **布什维克（Bushwick）文化派对**：深入纽约先锋文化集聚区布什维克，现场年轻创作者完全通过联想 Yoga 笔记本与 AI 系统，实时掌控整个派对的视听环境与氛围交互。 ### [05:28](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=328s) 创造“安全实验空间”：不做更快的马，寻找全新的创意支点视频播放完毕后，Chin Wu 与 Iain 深度剖析了 Make Space 背后的底层思考。Chin Wu 指出，联想始终在探索如何与年轻消费群体建立真诚的连接，而年轻创作者在面对生成式 AI 时，内心普遍交织着“极度的兴奋与未知的恐惧”（"both excitement and trepidation"）。正因如此，Make Space 的核心使命并不是灌输技术，而是构筑一个包容、开放的“安全空间”（safe space），让创作者在零压力的氛围中去触碰、探索并逐渐建立自信。 Iain 强调，“如何让 AI 意味着更多的创意机会”是团队行动的北极星指标。创作者最大的心结在于：当算法能写歌、画画、作诗时，人类创作者的自身价值在哪里？应对这种焦虑的答案，绝不是用 AI 去“制造一匹更快的马”，而是去发现前所未有的新可能。 Iain 列举道，如果创作者只想把 AI 当作后台助手，让它处理发票、整理商务邮件和报税，从而把自己解放出来专注纯粹的手工创作，这完全是理直气壮的正确用法；如果创作者渴望利用 AI 打破媒介界限，去构建一场实时响应的沉浸式交互时装秀，或是重塑纸本书籍的表现形态，那正是技术所催生的新物种。 ### [08:29](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=509s) 真实灵感的火花：Dazed Archive 与跨代先锋的灵感碰撞 Chin Wu 回忆了项目中最具感染力的瞬间——Dazed 会员创意路演（Pitch session）。来自各领域的创作者带着精心准备的提案同台分享，每个人对 AI 角色的理解截然不同：有人将其作为灵感原型的发生器，有人将其视作最终产出的媒介，还有人将其嵌在创作流程的中游进行推演。Chin Wu 感慨道，当科技品牌真正沉浸在创意生态的肌理之中，见证这些思维火花在此起彼伏的交流中被点燃时，品牌营销才获得了真正的深度。 Iain 则重点复盘了基于 30 年报道训练而成的 Dazed Archive 工具。他指出，创作者在使用通用工具时往往面对扁平、冰冷且同质化的答复，而 Dazed Archive 之所以令人惊艳，是因为它凝聚了三秩岁月里顶级音乐人、艺术家与时装设计师的见解，带有极其鲜明的专业策展水准与审美判断。此外，现场见证跨代艺术家的合作尤为震撼：Nicola Formichetti 利用 AI 重新解构面料与设计概念，在纽约时装周呈现了震撼视效的“无限时装秀”（Infinite Fashion Show）；新锐艺术家 Yehwan Song 则通过巧妙玩转屏幕与用户交互，构建出惊艳的大型互动装置。这种将行业教父级大师与先锋新秀连结在一起的对话机制，正是 Make Space 平台展现出的核心生命力。 ### [11:10](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=670s) 创作者引领文化：科技不能成为单向对话在这场关于媒体、文化与创意未来的讨论中，Iain Thomas 指出，当前整个创意生态正处于一个高度敏感且充满争议的关口。回顾当天早晨关于 AI 电影制作的第二场主题演讲，便能深切感受到技术与艺术之间的碰撞与张力。然而，科技界在此类变革中往往陷入一种自说自话的单向输出——科技巨头们习惯性地宣布：“看，我们发明了这个新玩意儿，现在它属于你们了”，却极少真正蹲下身来聆听实际使用者的心声，询问他们究竟想用这些工具创造什么。Iain 强调，决定创意未来的最佳人选始终是创作者本身；联想与 Sounds Fun 合作项目的核心，正是为了唤醒并赋权于创作者，让他们重新意识到自己在技术变革中所拥有的话语权。历来引领人类对未来想象的，往往不是工程师，而是拥有深刻洞察力的创作者。Iain 列举道，“赛博空间”（Cyberspace）这一术语源自威廉·吉布森（William Gibson）的科幻经典《神经漫游者》（*Neuromancer*）；而当某位科技公司 CEO 在发布全新语音模式时，他在社交平台上简短地发了一个单词“her”，致敬的正是斯派克·琼斯（Spike Jonze）编剧并执导的人工智能题材电影《她》（*Her*）。人类之所以对当下的生成式技术感到焦虑和无所适从，很大程度上是因为过去半个世纪里大众对机器人的认知一直停留在《星球大战》中 R2-D2 的形象——冰冷、机械化、精通数学计算；但如今的 AI 居然能写诗、能作画。这种认知错位要求创作者必须走在前面，帮助整个人类社会重新构想技术的未来形态。 ```mermaid flowchart TD accTitle: 创作者在科技文化演进中的引领作用 subgraph S1["传统技术研发模式"] A["科技公司闭门造车"] --> B["单向输出交付工具"] B -.->|"缺乏沟通与共情"| C["创作者面临被动冲击"] end subgraph S2["以创作者为中心的未来"] D["文艺创作预演未来 （如 Gibson 提出赛博空间）"] --> E["科技与人文双向融合"] E --> F["赋权创作者决定演进方向"] end ``` ### [13:20](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=800s) 紧张感孕育创意复兴与“意大利脑腐”迷因 Chin Wu 对 Iain 的观点表示高度共鸣。她认为，人类新文化的诞生从来都不是冰冷算法的产物，而是源于群体想象力的协同迸发，尤其是在文化剧烈动荡、充满张力的时期。当前人们因为 AI 的介入，开始普遍产生对自我认知和身份认同的深刻追问；而这种深刻的危机感与张力，恰恰预示着一场“创意复兴”（Creative Renaissance）的到来。正如当年嘻哈音乐（Hip-Hop）的诞生一样，一群年轻人拿起采样器（Sampling）和黑胶刮擦（Scratching）等现有技术，对身边的文化素材进行重组与混音，从而开创了一场影响全球的艺术运动。谈及当下年轻一代对技术的态度时，Iain 分享了一个有趣的家庭见闻。他询问在场观众是否听说过“意大利脑腐”（Italian Brain Rot）迷因，Chin 笑着回应因为丈夫是意大利人，自己对这个词格外敏感并好奇为何偏偏冠以“意大利”之名。Iain 解释道，此前带孩子们去意大利旅行时，孩子们兴奋地高呼“我们来到了意大利脑腐的大本营”。实际上，所谓“意大利脑腐”是一套完全由 AI 生成的荒诞迷因生态，充斥着诸如“卡布奇诺驴”（cappuccino asino）之类不可思议的魔性内容。值得玩味的是，沉浸其中的新一代根本不在乎这些内容是否由 AI 驱动——在他们眼中，技术早已无缝融入日常，成为了天然文化的一部分。这表明 AI 驱动的亚文化已经不可阻挡地生根发芽，如何解读并引导这股浪潮，责任正落在创意领袖的肩上。 ### [15:23](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=923s) 氛围编码时代与里克·鲁宾的创意法则针对世界经济论坛（World Economic Forum）将“创造力”列为未来人类最重要的前五大核心技能之一，Chin 指出，技术越是加速提升基础生产力与流程效率，人类就越必须加倍依赖自身的创造力与人性本质，唯有如此才能迈入下一发展阶段。Iain 进一步分析，AI 极其擅长自动化执行既定流程与繁琐技能，那些曾经需要耗费数年苦读才能掌握的技术门槛正迅速被击穿。这也让科技圈近期流行起一个新概念——“氛围编码”（Vibe Coding），即不再拘泥于底层的具体代码撰写，而是完全依靠直觉、品味与整体氛围来进行开发构建。这种工作模式的精神偶像正是传奇音乐制作人里克·鲁宾（Rick Rubin）。这位曾操刀野兽男孩（Beastie Boys）、超级杀手乐队（Slayer）以及约翰尼·卡什（Johnny Cash）神级唱片的教父级人物，自身甚至不会弹奏任何乐器、看不懂五线谱，却能凭借纯粹的创意思维和对文化的敏锐触觉重塑流行乐坛。Iain 总结道，如果一项技能的工作流程能被 AI 复制和自动化，那么一个人的核心价值将完全取决于其创造力的高低。在未来，创意不再是周末闲暇时的消遣，而是决定能否胜出的分水岭：“我向你保证，最终脱颖而出的一定是那些最有创意的人。” - **自动化与核心壁垒**：AI 抹平了机械化技术与专业流程的学习曲线，使得创意的构想能力凌驾于单纯的技术执行力之上。 - **里克·鲁宾模式（Rick Rubin Model）**：不具备工具级实操能力，但凭借顶级直觉、品味与创意决策能力驱动复杂系统并定义最终成果。 - **氛围编码（Vibe Coding）**：开发范式正从底层的具体语法逻辑转向高阶的概念传达与审美把控。 ### [18:00](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=1080s) 单人独角兽崛起与生成式工具的自主赋能对话转向了当下硅谷与风险投资圈热议的极限商业命题——谁将缔造历史上第一家估值达到 10 亿美元的“单人公司”（One-person billion-dollar company）。Chin 诙谐地调侃道：“这可不是指去拉斯维加斯楼下赌场碰运气挣来的钱。”她指出，现在的普通消费者、个人创业者以及中小企业主，指尖上已经拥有了前所未有的强大技术矩阵。然而，要想单枪匹马触及 10 亿美元的估值，关键在于发现那些未被满足的市场空白（White Spaces），而这些高价值的商业蓝海“绝不是直接向 ChatGPT 提个问就能得到现成答案的”，它极其仰赖人类独特的战略洞察力。 ```mermaid flowchart LR accTitle: 单人超级企业在 AI 时代的构建闭环 subgraph Tools["全栈赋能矩阵"] T1["生成式媒体 （音视频/文案）"] T2["自动化流程 与交互智能体"] end subgraph Brain["核心驱动力：人"] H1["发现市场空白 （ChatGPT无法直接给出）"] H2["高阶直觉与决策"] end subgraph Evolution["AI 自反馈教学"] E1["向大模型反向请教 优化路径与盲区检测"] end Brain --> Tools Evolution --> Brain Tools --> Enterprise["高估值轻量级组织 （单人独角兽雏形）"] ``` Iain 补充说，技术的全民化普及让所有人都拥有了同等的起跑线，这使得敢于带着颠覆性想法入场的探索者迎来了最好的时代。当前生成式技术最震撼的特质在于：**它是人类历史上极少数“能够教你如何使用它自己”的技术**。创业者可以直接向大语言模型发问：“我想做某种业务，有哪些盲区是我还没想到的？”或者“怎样才能拿到最好的结果？这份表格该如何填写？”这种自我递归式的学习与生产机制，正在孕育一场前所未有的创业浪潮。 ### [20:33](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=1233s) 锻炼创意肌肉：行动指南与重拾童心在分享即将步入尾声、主持人询问有哪些可落地的行动建议时，Iain 向台下的听众给出了一个极为真诚的反常识建议：暂时放下那些枯燥的技术白皮书和行业研究报告，去读一读真正的创意指南。他现场列举了多部启发创作者的经典著作： - 茱莉亚·卡梅伦（Julia Cameron）的《创作，是心灵疗愈的旅程》（*The Artist's Way*） - 史蒂芬·普莱斯菲尔德（Steven Pressfield）的《艺术之战》（*The War of Art*） - 安·拉莫特（Anne Lamott）的《写写作，一只鸟接着一只鸟写》（*Bird by Bird*） Iain 提醒大家，灵感绝非纯靠偶遇，更不是只在洗澡时灵光乍现的偶然事件，“创造力就像肌肉一样，是可以后天训练的”（Creativity is a muscle that you can train）。许多人常常陷入一种非黑即白的思维定势，自怨自艾地认为自己生来缺乏创意基因；但事实上有成套的日常练习与思维技巧可以让人变得更富创造力。随着专业知识的平民化普及，如何运用技术去实践个人创造力将成为拉开人与人差距的最强大杠杆。在充满高度创新的技术时代，最重要的一点反而是反直觉的——“去重拾那个曾经孩童般的自己”。正如那句名言所讲，创意的原点永远始于未泯的童心与好奇。 ### [22:05](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=1325s) 回归童心与直觉创造力：AI时代的成功基石在演讲的尾声，主讲人 Iain Thomas 强调了保持孩童般直觉对于创造力的核心价值。他动情地引用并阐述道："成人的本质就是一个幸存下来的孩子"（"adult is the child who survived"）。在那一部分的自我之中，蕴藏着一种极具敏锐度的直觉力，以及一种极为深刻的创造与造物方式（"a way of making that is profound"）。他向全场观众呼吁，如果创作者能够重新向内探寻、触及并唤醒那份深藏于内心的纯真童心与直觉本能，它将为人们在 AI 时代的创造力探索中铺就通往巨大成功的道路（"set you up for incredible success"）。随后，主持人与台上嘉宾共同总结并致谢，幽默而精炼地将整场讨论的核心升华为“重焕青春与人工智能的结合”（"Renewed youth and AI"），在全场的掌声与感谢声中圆满结束了本次关于联想（Lenovo）与 Sounds Fun 携手探索 AI 时代人类创造力的分享。 - **核心观点**：每一个成年人体内都保留着未泯的童心，这种本能的直觉力是人类最深刻的创造力源泉。 - **结语寄语**：在生成式 AI 与自动化浪潮席卷而来的当下，将尖端技术与人类内心的纯粹直觉相融合，才是释放非凡创造力与实现卓越成功的关键。 ## Notable quotes > [00:04](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=4s) translate the technical aspects of AI into human-centric customer-centric human-based outcomes types of narratives — Chin Wu > [02:00](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=120s) Smarter Technology for All — Chin Wu > [03:41](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=221s) more creative opportunities, not less — Iain Thomas > [05:28](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=328s) both excitement and trepidation — Chin Wu > [15:23](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=923s) 我向你保证，最终脱颖而出的一定是那些最有创意的人。 — Iain Thomas > [18:00](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=1080s) 绝不是直接向 ChatGPT 提个问就能得到现成答案的 — Chin Wu > [18:00](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=1080s) 它是人类历史上极少数‘能够教你如何使用它自己’的技术。 — Iain Thomas > [20:33](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=1233s) Creativity is a muscle that you can train — Iain Thomas > [22:05](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=1325s) adult is the child who survived — Iain Thomas > [22:05](https://www.youtube.com/watch?v=VQ8htQM_Vl4&t=1325s) Renewed youth and AI — Iain Thomas ## Mentioned Iain Thomas, Chin Wu, Nicola Formichetti, Yehwan Song, Ocean World, William Gibson, Spike Jonze, Rick Rubin, Julia Cameron, Steven Pressfield, Anne Lamott, Sounds Fun, Lenovo (联想), 联想 Yoga, Dazed Media, Dazed Archive, Make Space, World Economic Forum (世界经济论坛), ChatGPT, Vibe Coding (氛围编码), 《神经漫游者》(Neuromancer), 《她》(Her), 《创作，是心灵疗愈的旅程》(The Artist's Way), 《艺术之战》(The War of Art), 《写写作，一只鸟接着一只鸟写》(Bird by Bird) ## Video description Iain Thomas, Co-Founder, Sounds Fun Chin Wu, Head of North America Brand & Consumer Marketing, Lenovo Abstracts Why is creativity more important than ever in the age of generative AI? With the rise of vibe-coding and the coming wave of automation, everyone is trying to understand for themselves what skills matter the most as the world goes through the biggest cultural-shift in a millennium or more. There’s a good reason to believe that independent thought, creativity and a sense of individual purpose will define those that succeed. Attendees will hear how global consumer brand Lenovo and independent creative studio Sounds Fun think about human creativity and their collaborative platform aimed at elevating the next generation of creatives, Make Space. AI should be about more than efficiency and this is an unmissable talk for those interested in the future of creativity and how young creatives and makers are approaching new technology. [Source](https://www.youtube.com/watch?v=VQ8htQM_Vl4)

Source quotes

[0:04] Chin Wu: translate the technical aspects of AI into human-centric customer-centric human-based outcomes types of narratives [2:00] Chin Wu: Smarter Technology for All [3:41] Iain Thomas: more creative opportunities, not less [5:28] Chin Wu: both excitement and trepidation [15:23] Iain Thomas: 我向你保证，最终脱颖而出的一定是那些最有创意的人。 [18:00] Chin Wu: 绝不是直接向 ChatGPT 提个问就能得到现成答案的 [18:00] Iain Thomas: 它是人类历史上极少数‘能够教你如何使用它自己’的技术。 [20:33] Iain Thomas: Creativity is a muscle that you can train [22:05] Iain Thomas: adult is the child who survived [22:05] Iain Thomas: Renewed youth and AI

Source quotes

[0:04] Chin Wu: human-centric, customer-centric, human-based outcomes [0:04] Chin Wu: Smarter Technology for All [0:04] Chin Wu: Smarter AI for All [5:28] Chin Wu: excitement and trepidation [5:28] Iain Thomas: How do you make AI mean more creative opportunities, not less? [5:28] Iain Thomas: If you as a creative person look at AI and go, 'I want this to do my invoices, handle my emails, and do my taxes for me. I don't actually want to use it for anything else,' that's a very valid use case... If you look at it and you go, 'How is there a new way that I can create an interactive fashion runway? How is there a new way that I can create a book?' What is something different that I can do? And those are really the kinds of moments that we're hoping to instigate. [11:10] Iain Thomas: Look, we've invented this thing and it's yours now, [11:10] Iain Thomas: kick out the future [13:20] Iain Thomas: Italian brain rot [15:38] Chin Wu: one-person billion-dollar company [18:23] Iain Thomas: I want to start this specific business—what blind spots am I missing? How can I refine this prompt to get a better outcome? How do I complete this administrative framework? [22:05] Iain Thomas: adult is the child who survived [22:05] renewed youth and AI

Original transcript

[0:04] Hello everyone. Uh, thank you for coming [0:06] to creativity. What? The power of [0:09] creativity in the age of [0:10] >> AI. [0:11] >> Age of AI. Very technical audience. So, [0:13] I really appreciate um, everyone showing [0:16] up. [0:16] >> Yes. Thanks for choosing us versus the [0:18] one next door. [0:19] >> That one looks good as well. There's [0:21] still time. [0:22] >> Um, before we begin, there is a degree [0:27] of congratulations in order. Uh what is [0:30] your new title and what does that mean? [0:33] >> Thank you. This is not about me. Uh but [0:36] yeah, I started a new job a week ago um [0:39] at Lenovo, still same company and my [0:41] role is um the director of AI ecosystem [0:45] storytelling and I think it's exciting [0:48] to share this because in you know I work [0:51] at a large corporation where roles and [0:54] functions are very clearly defined and [0:56] it's it's nice and exciting that the [1:00] company and organization understands the [1:03] importance and the need and the urgency [1:06] of of storytelling for AI. And so [1:09] essentially uh what my role will be [1:11] doing is to uh translate the technical [1:15] aspects of AI into human centric [1:20] customer centric uh humanbased outcomes [1:23] types of of narratives. So that's a [1:26] nutshell. Anyways, back to this topic. I [1:30] I really do think it's such an important [1:32] job to be doing considering how you know [1:34] divisive AI can be like telling the [1:37] right story you know helps shape the way [1:40] the world sees this technology and I [1:42] think you know it's wonderful to get [1:44] into the technical details um of the [1:47] technology but it's really important [1:49] that culture understands what we're [1:51] doing so if you look at Lenovo and the [1:54] idea of smarter technology for all how [1:58] Does AI fit into that idea? [2:00] >> Yeah. So, at Lenovo um tech company, our [2:04] our mission is to build smarter [2:06] technology for all and we're creating [2:09] for a future of smarter AI for all. And [2:13] um every single word in our mission is [2:15] so powerful because smarter technology [2:18] is what we're relentlessly innovating [2:21] every single day, pushing the boundaries [2:23] of of technology. And for all really [2:26] means that technology is not for the far [2:29] and few. It is for all people. And you [2:32] know with the acceleration of AI it's [2:35] going to be even expand and scale and [2:38] accelerate. Um and I think that Lenovo [2:42] really is is in the forefront of of of [2:44] as we have a breadth of of AI um [2:48] technologies from from smartphones to [2:52] tablets to computers. Now we're building [2:54] an AI ecosystem to tie everything [2:56] together. So yeah, um very excited. [2:59] >> I think it's it's really you know it's [3:02] quite an empathic thing because [3:04] obviously you know AI is this incredibly [3:06] powerful tool and making it something [3:08] that is accessible which is what that [3:10] for all I think means at least to me. Um [3:14] and I think you know that idea has [3:17] really come to life in the work that [3:18] we've been doing with Lenovo as uh our [3:21] studio. sounds fun. Um, specifically in [3:24] asking that question, you know, what [3:26] does smarter technology mean for [3:28] creative people, you know, and obviously [3:30] that's an incredibly important audience. [3:33] Um, and so I think if we could go to the [3:36] next slide and play the video, uh, we'll [3:38] talk about some of the things that we've [3:39] been doing. [3:41] AI is contentious and polarizing, [3:44] especially in the creative community. [3:47] So, how does a technology company like [3:49] Lenovo find a way to ensure that AI can [3:52] mean more creative opportunities, not [3:55] less? [3:57] You create make space, a unique platform [4:00] from Lenovo Yoga, focused on bringing [4:03] young creative people together to ask [4:05] questions and push the boundaries of [4:07] technology and AI. We kicked it off [4:10] during New York Fashion Week with an [4:12] event hosted by the most iconic creative [4:15] publication on the planet, Dazed Media, [4:18] and worked with them to host workshops [4:20] and panels on AI with established icons [4:23] like Nicola Formici and up and cominging [4:26] artists Yaywan Song and Ocean World. At [4:30] the event, Days launched a unique AI co- [4:33] collaboration tool, the Daysed Archive, [4:36] powered by 30 years of incredible [4:39] original reporting that can help you [4:41] move your own creative ideas forward. [4:43] From how to open a fashion label in your [4:45] garage to how to master your next album. [4:49] To get people there, we created a mobile [4:52] gallery featuring artworks from several [4:54] of our key creative partners and artists [4:56] and invited New York's young creative [4:58] scene to join the party. To celebrate, [5:01] we took the community to Bushwick, the [5:03] progressive cultural hub of New York, [5:05] and allowed the makers and creatives who [5:08] joined us to control the party entirely [5:10] with AI and Lenovo Yoga laptops. This is [5:14] a way to make space for the future, for [5:17] what's possible, for a world in which AI [5:20] means more creative opportunities for [5:22] young people, not less. And this is just [5:26] the beginning. [5:28] >> So, yeah, let me explain a little bit [5:30] the the concept of of of this program. [5:33] So, at Lenovo, we're always looking to [5:36] how we grow our business with consumers [5:38] and with with with the younger [5:40] customers. And you know, we have to [5:42] understand what their pain points are [5:44] and understand um you know, [5:48] how can we truly bring value to their [5:50] lives. And so with with smarter [5:52] technology for all and we're thinking [5:54] about how do we bring smarter technology [5:56] for for young creatives, which is our [5:58] our our big target audience for anybody [6:01] in tech. um is that we we understand the [6:06] real tension of people uh feeling both [6:09] excitement and trepidation of using AI [6:12] tools in their creative process, [6:14] especially if you're a creative person. [6:17] And so um together with sounds fun, we [6:20] came up with this idea that we wanted to [6:22] make space for young creatives to come [6:25] together and explore and discover and [6:28] try things out and learn from each other [6:31] and create a safe space for them to to [6:34] dabble and then you grow comfortable and [6:36] you grow confident in using um AI tools. [6:40] And so um this idea of of make space was [6:42] was born and really is an idea that we [6:45] want to you know be a part of the [6:47] community and help young creatives um [6:50] thrive in in their creative journey and [6:52] their process. [6:53] >> I think you know it really comes back to [6:56] that mantra that we've kept at the core [6:58] of the program again and again and [7:00] again. Um, and that will be the kind of [7:02] guiding north star of what we do, which [7:05] is how do you make AI mean more creative [7:08] opportunities? [7:10] Because I think that's the tension [7:12] within the creative community. You know, [7:15] we can look at this thing, it can write [7:17] songs, it can paint paintings, it can [7:19] write poetry. What does that mean for me [7:21] as a creative person? And so I think [7:24] it's really been about drawing people in [7:27] and saying, you know, let's not try and [7:30] make a faster horse. Let's ask what are [7:32] the new things that we can do with this. [7:34] If you as a creative person look at AI [7:37] and go, I want this to do my invoices, [7:40] handle my emails, and do my taxes for [7:42] me. I don't actually want to use it for [7:43] anything else. That's a very valid use [7:45] case of AI in that instance. If you want [7:48] it to be just you within the driver's [7:49] seat, that's great. If you look at it [7:51] and you go, how is there a new way that [7:54] I can create a interactive fashion [7:57] runway? How is there a new way that I [8:00] can create a book? What is something [8:03] different that I can do? And those are [8:05] really the kinds of moments that we're [8:07] hoping to instigate. And it was really [8:10] incredible, I think, being at the at the [8:13] event and that, you know, every time [8:14] we've had these conversations is seeing [8:16] creative these moments of seeing [8:18] creative people connect with other [8:19] creative people and discover these [8:21] opportunities and discover these use [8:23] cases that they might not have had [8:24] thought that they might not have thought [8:26] of before. Um, I don't know if you had [8:28] any specific highlights. Yeah. [8:29] >> Yeah. I think to your point like one of [8:32] part of the the program that we did with [8:34] with days is we had a pitch session [8:37] where days reached out to their days [8:39] members and there was a call for a [8:41] creative um project um related to AI and [8:46] there was you know a handful of people [8:49] that you know really prepared and they [8:51] had very wide range of different [8:54] creative ideas and even the role of AI [8:58] played differently. Some of them was a [9:00] concept, some of it was part of the the [9:02] output, some of it was part of the [9:03] process. And so, um, bringing the people [9:07] together and that's where you see, you [9:09] said the spark happen between people [9:11] sharing and really being part of that [9:13] journey was is very exciting. It really [9:16] does feel like as a as a brand, because [9:18] we do marketing, that you're really part [9:20] of the fabric of these of the creative [9:23] community. It's very meaningful. [9:26] >> Yeah. I think you know for me that dazed [9:29] archive tool that co-creation tool where [9:32] effectively they took 30 years of dazed [9:35] interviews with you know musicians [9:37] artists fashion designers and they [9:40] turned that into this giant data set [9:42] that you could look at and you could go [9:44] I'm not just getting something you know [9:46] from chat GPT I'm not getting something [9:49] um from you know a random tool this is [9:51] informed and guided you know by this [9:54] reporting it's guided by this expert [9:56] kind of curatorship in terms of how I'm [9:58] using it and the tool naturally kind of [10:01] spurs your ideas along in different ways [10:04] which is really interesting and then I [10:06] think you know some of the other things [10:08] Nicola formatted um who is the guy who [10:11] did Lady Gaga's meat dress if you did [10:13] not know who Nicola formatted is um he's [10:16] done loads of other really amazing stuff [10:18] as well but that seems to be the thing [10:19] he's most well known for um you know his [10:22] infinite fashion show where he used AI [10:24] to reinterpret you fabrics and ideas and [10:28] um you know create this kind of endless [10:31] experience of fashion along a runway for [10:33] New York Fashion Week. That was [10:34] incredible. Uh Ywan Song, this upand [10:37] cominging artist who does these [10:38] incredible installations playing with [10:41] screens, playing with, you know, the [10:43] idea of how you interact with media, you [10:45] know, that became a giant installation [10:47] at some of our events and connecting [10:49] really established artists with upand [10:52] cominging artists and fostering those [10:53] conversations. Um, I think that's been [10:56] an incredible part of it. [10:58] >> Yeah. [10:59] >> So, like on on the topic of creativity, [11:02] um, let's let's talk a little bit about [11:05] why is it's so important now um, for us [11:10] to engage and talk with creative people [11:13] and creative community. [11:16] >> I think for me, if I look at it, you [11:18] know, we kind of touched on it um, [11:21] earlier on. I mean, if you look at the [11:22] the second keynote this morning with uh [11:25] the film work that's that's being done, [11:28] it is an incredibly, you know, [11:31] contentious moment within culture, [11:33] within media, within creativity. And so, [11:36] I think it is really important to be [11:38] talking to people and to be bringing [11:40] people in. It very much feels like a [11:42] one-sided conversation a lot of the time [11:44] where a technology company will go, [11:45] "Look, we've invented this thing and [11:48] it's yours now." and they don't really [11:51] speak to the people who might be using [11:53] it and going what do you actually want [11:55] to do [11:57] and so we think that the best people to [12:00] decide the future of creativity are [12:02] creative people [12:04] and I think part of this program is [12:06] really about empowering them and [12:08] reminding them of their power that they [12:10] have a voice within this conversation [12:13] and I think that [12:16] if you empower creative people properly [12:18] they will help guide culture in a really [12:21] beautiful, really profound way. The word [12:24] cyberspace comes from William Gibson's [12:27] Neurommancer. Um, when a certain tech [12:30] CEO unveils voice mode, he tweets the [12:32] word her because he's referencing a [12:35] creative movie written by a creative [12:37] person called Spike Jones. And so [12:39] creative people have this profound [12:41] ability to kick out the future to punch [12:44] it out in different ways and give us a [12:47] vision for what the world could be. [12:49] >> And I think we really need that. I think [12:51] one of the reasons why there's a there's [12:54] this degree of tension around the [12:56] technology is that we've struggled to [12:59] envision it in a powerful way. For a [13:01] very long time, our idea of AI and [13:03] technology has been R2-D2. It's been [13:07] cold robotic. It'll be really good at [13:09] maths. It'll be really good at this. But [13:12] this can write a poem. It can paint a [13:14] picture. What does that mean? And so we [13:16] really need creative people to imagine [13:18] the future. I think [13:20] >> absolutely creative people imagine the [13:22] future. And that like your your point [13:24] that's what new cultures are are [13:27] created, right? Because creative [13:30] cultures are created by this collective [13:33] collaborative output of of people's [13:36] imagination [13:38] especially in a time like you said in [13:40] time of tension and we are living in a [13:42] time of tension because with AI we start [13:45] to question and wonder about self and [13:49] identity and so we are really I really [13:52] believe we are at the cusp of this [13:54] creative [13:56] renaissance. Um Ian was sharing like [13:59] this could be a moment where the [14:01] re-engineer a new cultural movement just [14:05] like when hip hop was born. We're about [14:07] to see a new wave of of yeah creative [14:10] renaissance because of this tension that [14:13] we're going through right now. And as [14:15] humans we are we want to imagine what [14:17] the future is for us. [14:19] >> Yeah. I think you know that's always an [14:21] interesting parallel for me. If you look [14:22] at the rise of hip-hop as an as an [14:24] example where a group of young people [14:27] use technology, use sampling, use [14:29] scratching, you know, to create new [14:32] forms of art to remix the culture around [14:34] them. You know, there's there's that [14:36] kind of happening in culture right now, [14:38] which is really interesting. I don't [14:40] know whose children have discovered [14:43] Italian brain rot. Have you heard of [14:45] Italian brain rot? [14:46] >> Yes, I have. My husband's Italian, so [14:48] that's why. What is this Italian brain [14:50] rot? I'm like, why does it have to be [14:51] Italian? [14:52] >> We were in Italy and my children said, [14:54] "Wow, we're in the home of Italian brain [14:56] rot." Italian brain rot is a universe of [14:58] memes generated by AI. There's [15:01] cappuccino asino. There's like all these [15:05] bizarre things, but it's entirely [15:06] AIdriven. But they don't talk about the [15:08] fact that it's AIdriven. It's just a [15:10] part of what is. And so, you know, it's [15:13] impacting culture and it's becoming a [15:15] part of culture. And it's it's you know [15:17] really up to the creative leaders I [15:19] think to kind of figure out like what [15:20] that means. Um I think what's quite [15:23] interesting is the World Economic Forum [15:25] has said that creativity is considered [15:28] one of the top five like most important [15:30] skills going into the future which you [15:32] might not think is you know like why [15:34] would that be? Um [15:38] do you have a point of view on that? [15:41] Um yeah, I think my point of view is [15:44] that the more Yeah. the more that we [15:48] have all these tools and process that, [15:51] you know, like you said, it accelerates [15:53] our productivity and and output is more [15:57] when we have to lean into, you know, [15:59] being creative and being human um in [16:02] order to get to that next phase, I [16:05] guess. [16:05] >> Yeah. I think, you know, one of the [16:07] things that AI is incredibly good at is [16:09] automating process, is automating [16:12] different, you know, things that you can [16:14] do that you otherwise might have had to [16:16] study for a very long time to do. And so [16:20] it may not seem like it, but creativity [16:23] is is really going to become [16:26] fundamental. Um, there's a lot of tech [16:28] bros who talk about the age of vibe [16:32] coding, you know, where it's about [16:34] coding with vibes and the kind of [16:36] figurehead of this has uh has become [16:39] Rick Rubin. Um, Rick Rubin's the [16:41] producer of uh the Beasty Boys and [16:45] Slayer and uh I think he did Johnny Cash [16:48] as well. Um, but he's effectively this [16:51] person who's just incredibly creative. [16:53] He can't write a note of music. He [16:55] doesn't, you know, he's not a musician [16:57] at all, but he can approach music and he [16:59] can approach culture with ideas. And if [17:02] you think about this, if your skill set [17:03] is something that can be automated, that [17:06] can be, you know, the process can be [17:08] replicated, then your value very much [17:11] comes back to how creative are you, how [17:15] can you use these tools in new ways? How [17:18] can you apply your creativity to what [17:20] you're doing and build something [17:22] incredible? [17:24] Um, and so I think, you know, we've [17:26] gone, you know, we're we're in this [17:29] place, I think, of, you know, creativity [17:31] is something that's nice to have. It's [17:33] something that you do on the weekend. [17:34] It's something that if you have the time [17:35] to do it, but I guarantee you the most [17:39] creative people will win, you know, then [17:41] that's and that's kind of where we are, [17:42] I think. [17:43] >> Yeah. [17:45] >> Um, [17:47] where are we? We are on the topic of you [17:52] talked about um you talked about Yes. [17:56] about provide coding. [17:57] >> Yeah. [17:58] >> So um there's this this talk in the [18:00] industry um about these CEOs like saying [18:04] like you know who's there's this race of [18:08] who's going to become the first $1 [18:10] billion person company. [18:12] >> The one person [18:14] >> one person. Yes. The one person billion [18:16] dollar company. not by doing things [18:18] downstairs in Vegas, you know. Um Um [18:23] Yeah. And so I think like you said [18:25] because of of of the tools that is is [18:30] available to people like you know for [18:32] for for for [18:34] consumers for entrepreneurs for um small [18:39] medium business owners like you have all [18:41] this stuff at your fingertips. Um and [18:44] then but yeah in order to to get there [18:47] it is going to take yeah the the [18:49] creativity and the creative thinking of [18:51] finding what are those uh white spaces [18:54] where you can go chase after because [18:55] that's probably not something that [18:57] Chachi can just tell you. [18:59] >> Yeah. And I I think you know that comes [19:01] back to that idea of you know if all [19:04] these tools are democratized if everyone [19:06] has access to them you know in different [19:09] ways then really you know it's about [19:12] those incredibly brave people who can go [19:15] out there with really powerful ideas and [19:17] be enabled in different ways you know um [19:21] and that's exciting. I think it's a [19:23] really exciting time. I think if you are [19:24] a small business, if you are a small [19:27] group of people who have, you know, a [19:30] particular vision or a way of looking at [19:33] the world that is different, then [19:35] there's very little stopping you. You [19:37] know, we've seen a lot of the tools that [19:39] have been discussed today. Um whether [19:42] it's video, whether it's audio, whether [19:43] it's a chatbot, whether it's something [19:45] else. And of course, one of the really [19:46] profound things about this technology is [19:48] it's one of the few technologies in the [19:50] world that can teach you how to use it [19:53] itself. You know, you can go to a, you [19:56] know, a large language model and you can [19:58] say, how can I get the best result? I [20:01] want to start this kind of a business. [20:02] What am I not thinking about when I want [20:04] to do this business? You know, how do I [20:07] fill out this form or whatever it is? [20:09] And so really, I think that as people [20:13] realize like the potential more and more [20:16] and more, I think we're going to see [20:18] this rise of incredible [20:21] entrepreneurship, which I think is [20:23] really exciting, you know? Um, and who [20:27] knows where it's going to go from there. [20:29] Yeah. [20:31] >> Um, all right. So, we're ready to wrap [20:33] up. Any final closing call to action [20:36] words for the audience? [20:38] >> Okay. So I I think you know in terms of [20:42] you know actionable things to to take [20:44] away away with you go and read some [20:46] creative books like go and you know I [20:49] know that there's so many interesting [20:51] white papers out there and there's so [20:53] much fascinating research but go and [20:55] read the artist's way go and read the [20:57] war of art go and read bird by bird go [21:00] and read these books that have been [21:02] written by creative people about how to [21:04] come up with ideas. [21:06] It's not something that happens by [21:08] accident. Creativity is a muscle that [21:11] you can train, [21:14] you know, and I think it's one of those [21:15] things where a lot of people are like, [21:16] well, I'm either creative or I'm not [21:18] creative or maybe I'll think of [21:19] something in the shower, you know, maybe [21:22] you will, but creativity is something [21:25] that you can practice. You know, there's [21:28] a whole bunch of different exercises. [21:29] There are a whole bunch of different [21:31] things that you can do as an individual [21:33] to make yourself more creative. And I [21:35] guarantee you as expertise becomes more [21:39] accessible and more democratized, your [21:42] creativity, the way that you apply this [21:44] technology will differentiate you [21:47] >> in a really powerful way. And so it's an [21:50] exciting time to be here. The one thing [21:52] I would say as as as well is as [21:54] unintuitive as it sounds in this age of [21:58] incredible hyper innovation like [22:02] remember the child you once were. [22:04] There's a wonderful saying, the creative [22:05] adult is the child who survived. Um [22:08] there's an intuitiveness at that part of [22:10] you. There's a way of making that is [22:14] profound and if you can reach back in [22:16] and discover that um it will set you up [22:19] for incredible success. [22:21] >> Thank you so much. Yep. Renewed youth [22:24] and AI guys. Thank you.