Lenovo Teams With Sounds Fun to Target Young Creators via AI Platform
Ai4
Lenovo and Sounds Fun argue that independent human creativity will define business success as generative AI commoditizes technical skill and automates routine workflows.
## Background
This video was published on YouTube by Ai4 on August 28, 2025. It features a discussion between Iain Thomas, Co-Founder of Sounds Fun, and Chin Wu, Head of North America Brand & Consumer Marketing at Lenovo, about the vital role of human creativity, independent thought, and individual purpose in the age of generative AI and automation.
## TL;DR
The panel explores how Lenovo and creative studio Sounds Fun collaborated on 'Make Space,' an initiative launched during New York Fashion Week to address AI anxiety and provide young creators with new opportunities. Featuring tools like the Dazed Archive AI mentor and interactive installations in Bushwick, the talk highlights how AI can expand creative agency rather than replace artists. The speakers draw parallels between AI adoption and past cultural movements like hip-hop, emphasizing that as tools become democratized, unique vision and creative entrepreneurship become the ultimate differentiators. Finally, they advocate for treating creativity as a trainable muscle and retaining child-like curiosity to navigate technological shifts.
## Atmosphere & style
The session opens with warm, lighthearted banter between the co-panelists before transitioning into an engaging, thoughtful dialogue on the cultural impact of AI. The tone is optimistic and inspiring yet grounded in practical strategy, balancing high-level corporate narrative shifts with genuine enthusiasm for youth culture and artistic expression. Listeners experience a forward-thinking, collaborative dynamic that reframes technological angst into creative empowerment.
## Key takeaways
- [00:04](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=4s) Lenovo created the role of Director of AI Ecosystem Storytelling to translate complex, technical AI capabilities into human-centric and customer-focused narratives.
- [00:04](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=4s) Lenovo is expanding its core corporate mission from 'Smarter technology for all' into 'Smarter AI for all' across smartphones, tablets, and personal computers.
- [03:41](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=221s) Make Space is a collaborative platform between Lenovo Yoga and Sounds Fun designed to frame AI as a tool that expands creative opportunities rather than diminishing them.
- [03:41](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=221s) The Make Space launch at New York Fashion Week featured the Dazed Archive, a custom AI co-creation tool trained on 30 years of culture, fashion, and art reporting.
- [05:28](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=328s) Make Space acts as an incubator for young digital creators to experiment with generative AI tools safely and integrate them into their individual workflows.
- [11:02](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=662s) Engaging the creative community during technological transitions is vital because artists and storytellers historically envision future tech concepts long before executives build them.
- [11:02](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=662s) The current AI cultural shift mirrors the origins of hip-hop, where youth culture repurposed existing technologies to synthesize new art forms and communities.
- [18:39](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=1119s) When powerful generative AI tools are fully democratized, independent thought, unique vision, and brave ideas become the primary differentiators for success.
- [18:39](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=1119s) Large language models act as interactive tutors that empower creative entrepreneurship by helping users identify operational blind spots and navigate business strategy.
- [20:31](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=1231s) Creativity should be treated and trained as a muscle through deliberate practice and foundational reading rather than relied upon as accidental inspiration.
- [20:31](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=1231s) Preserving a child-like sense of curiosity is essential for leaders and makers to unlock counterintuitive ideas and leverage AI in truly novel ways.
## Detailed walkthrough
### [00:04](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=4s) Introduction & Lenovo’s New AI Ecosystem Role
The panel begins with warm banter as Iain Thomas (Co-Founder of studio Sounds Fun) and Chin Wu (Head of North America Brand & Consumer Marketing at Lenovo) welcome attendees. Iain congratulates Chin on her recent promotion within Lenovo to **Director of AI Ecosystem Storytelling**. Chin lightheartedly notes that while the panel isn't about her, the role reflects a significant shift inside a major corporation: translating complex, technical AI architecture into human-centric, customer-focused narratives. Iain emphasizes that narrative clarity is essential to bridging the gap between technical advancements and broader cultural understanding, especially in an era where public perception of AI is highly polarized.
Chin explains how this new direction aligns with Lenovo's core overarching mission: *"Smarter technology for all."* Expanding into *"Smarter AI for all,"* she breaks down the phrase to highlight how Lenovo is building an integrated AI ecosystem across its portfolio—spanning smartphones, tablets, and personal computers—to make advanced technology accessible to everyone rather than a privileged few.
- **Speakers:** Iain Thomas (Co-Founder, Sounds Fun) and Chin Wu (Director of AI Ecosystem Storytelling / Head of NA Consumer Marketing, Lenovo).
- **Mission Statement:** *Smarter technology for all* evolving into *Smarter AI for all*.
- **Ecosystem Focus:** Bridging hardware endpoints (PCs, tablets, smartphones) into a unified, human-centered AI framework.
---
[03:41](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=221s) Make Space: Fostering Creative Opportunities with AI
To demonstrate how "Smarter AI for all" manifests in practice, Iain introduces a video presentation showcasing **Make Space**, a collaborative initiative between Lenovo Yoga and Sounds Fun. The platform was created specifically to address the anxiety and tension surrounding AI within the creative community, framing AI as a tool that expands creative opportunities rather than diminishing them.
The initiative launched during New York Fashion Week in partnership with *Dazed Media*, bringing together iconic established creators and emerging artists through workshops and panel discussions. Among the highlights was the **Dazed Archive**, a custom AI co-creation tool trained on 30 years of *Dazed* reporting and interviews with legendary musicians, designers, and artists. Additionally, the launch featured a mobile gallery and an interactive event in Bushwick, Brooklyn, where attendees controlled party elements directly using AI running on Lenovo Yoga laptops.
```
[ Lenovo Yoga x Sounds Fun ]
│
▼
[ Make Space Platform ]
│
┌──────────────┼──────────────┐
▼ ▼ ▼
Event Launch Dazed Archive Bushwick Event
(NYFW Panel) (30-yr Data Set) (AI Control)
```
- **Collaborators:** Lenovo Yoga, Sounds Fun, and Dazed Media.
- **Featured Artists & Guests:** Nicola Formichetti (fashion designer known for Lady Gaga's meat dress), Yaywan Song, and Ocean World.
- **Dazed Archive:** An AI-assisted research and brainstorming tool built upon three decades of culture reporting, guiding users from garage fashion setups to album mastering.
- **Community Activation:** A mobile gallery tour concluding with an interactive event in Bushwick, Brooklyn.
---
[05:28](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=328s) Empowering Young Creatives & Redefining AI Workflows
Following the video, Chin and Iain break down the strategic intent behind Make Space. Chin explains that for a consumer tech brand targeting young creators, it is crucial to recognize the duality of excitement and trepidation surrounding generative tools. Make Space serves as an incubator—a safe environment where emerging talent can experiment, build confidence, and integrate AI into their individual workflows.
Iain reiterates that the project's guiding North Star is answering a single question: *"How do you make AI mean more creative opportunities?"* He challenges the notion of using AI merely to build a "faster horse," advocating instead for entirely novel creative mediums. Whether a creator chooses to relegate AI to administrative chores (invoices, taxes, emails) or leverage it to reinvent interactive fashion runways, the agency remains entirely with the artist. Chin highlights a pitch competition hosted with *Dazed* members, noting how inspiring it was to see creators incorporate AI differently—some as a conceptual foundation, others in process execution, and some in the final artwork.
- **Target Audience:** Emerging creators and young digital artists navigating the AI shift.
- **Dazed Pitch Session:** Member-submitted creative projects using AI for concept development, process enhancement, or final output.
- **Featured Installations:** Nicola Formichetti’s AI-generated "infinite fashion show" runway and Yaywan Song’s multi-screen interactive media installations.
---
[11:02](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=662s) The Role of Cultural Visionaries & The Next Creative Renaissance
The conversation turns to why engaging the creative community is vital during major technological transitions. Iain argues that tech companies too often introduce tools dictatorially without asking creators what they actually want to build. Historically, artists and storytellers have been the ones to envision the future before technology catches up—pointing out that William Gibson coined the term "cyberspace" in *Neuromancer*, and tech executives frequently cite creative works like Spike Jonze's film *Her*.
Chin and Iain draw a historical parallel between the current AI moment and the birth of hip-hop, where youth culture repurposed existing technologies (samplers, turntables, scratching) to remix culture and invent new art forms. This organic cultural synthesis is already visible among younger generations—Iain humorously shares how his kids introduced him to "Italian Brain Rot," a viral subculture of AI-generated surrealist memes (such as *Cappuccino As### Introduction and Lenovo's AI Narrative Shift
Iain Thomas and Chin Wu welcome the session audience, joking about competing with the talk in the room next door. Iain kicks off the discussion by congratulating Chin on her recent career transition within Lenovo. Chin explains her new role as Director of AI Ecosystem Storytelling—a title she stepped into just a week prior. Working within a massive global corporation where roles are traditionally rigid, she finds it encouraging that Lenovo recognizes the urgency of storytelling in AI. Her primary directive is to translate dense, highly technical AI capabilities into human-centric and customer-focused narratives.
Iain highlights why this role is critical, pointing out that AI is a deeply divisive and contentious technology. How companies talk about AI shapes how society understands and adopts it. The dialogue shifts to Lenovo's core corporate mission, "Smarter Technology for All," and how the brand is expanding that promise into "Smarter AI for All." Chin emphasizes that "for all" means technology cannot be reserved for an elite few. To bridge this gap, Lenovo is actively building an interconnected ecosystem across its device suite—spanning smartphones, tablets, and personal computers.
- **Speakers:** Iain Thomas (Co-Founder, Sounds Fun) and Chin Wu (Director of AI Ecosystem Storytelling, Lenovo).
- **Lenovo Corporate Mission:** "Smarter Technology for All" expanding into "Smarter AI for All."
- **Core Ecosystem Strategy:** Connecting consumer hardware across smartphones, tablets, and laptops into a unified AI framework.
---
[03:41](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=221s) Introducing Make Space and the New York Fashion Week Launch
Iain introduces a video showcasing *Make Space*, a collaborative initiative created by Lenovo Yoga and independent creative studio Sounds Fun. The platform was established to address the tension and polarization within the creative community regarding AI, ensuring the technology creates *more* creative opportunities rather than threatening artistic livelihood.
```
+-------------------------------------------------------------------+
| MAKE SPACE |
| (Platform by Lenovo Yoga x Sounds Fun Studio) |
+-------------------------------------------------------------------+
|
+-----------------------------+-----------------------------+
| |
v v
+-----------------------+ +-----------------------+
| Dazed Media Partner | | Bushwick NY Event |
| - 30-Yr Dazed Archive | | - AI-Controlled Party |
| - Pitch Sessions | | - Yoga Laptop Tech |
+-----------------------+ +-----------------------+
| |
v v
+-------------------------------------------------------------------+
| Pioneering & Emerging Artists |
| - Nicola Formichetti (AI Infinite Fashion Show) |
| - Yeyuan Song & Ocean Wang (Interactive Visual Work) |
+-------------------------------------------------------------------+
```
The campaign officially launched during New York Fashion Week in partnership with Dazed Media. To drive attendees to the event, a mobile gallery featuring works from key creative partners toured the city before bringing the community to Bushwick, Brooklyn. At the event, attendees and makers directly controlled the event environment and party experiences using AI tools running on Lenovo Yoga laptops.
- **Primary Platform Name:** Make Space (presented by Lenovo Yoga).
- **Core Media Partner:** Dazed Media (celebrating over 30 years of culture and style reporting).
- **Key Location:** Bushwick, Brooklyn (chosen as New York's progressive creative hub).
- **Key Featured Artists:**
- **Nicola Formichetti:** Renowned fashion director (noted for Lady Gaga’s meat dress) who presented an AI-driven "infinite fashion show" reinterpreting fabrics and runway concepts.
- **Yeyuan Song:** Emerging artist known for multi-screen, interactive spatial installations.
- **Ocean Wang:** Up-and-coming creator participating in the showcase.
---
[05:28](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=328s) Empowering Young Creatives and the Dazed Archive Tool
Chin and Iain unpack the strategy behind Make Space. Chin notes that tech brands often struggle to connect authentically with younger consumers. Rather than ignoring creator anxiety over automation, Lenovo built a "safe space" where young artists can experiment, build confidence, and discover practical workflows without fear. Iain reinforces their guiding North Star: *"How do you make AI mean more creative opportunities?"*
```
RAW CULTURAL DATA SET
(30 Years of Dazed Media Interviews & Reporting)
|
v
+---------------------------+
| DAZED ARCHIVE TOOL |
| (Custom AI Co-Creator) |
+---------------------------+
|
+------------------+------------------+
| |
v v
+------------------+ +------------------+
| Creative Guidance| | Custom Ideation |
| - Fashion Labels | | - Album Mastering|
| - Art Direction | | - Concept Pitch |
+------------------+ +------------------+
```
A focal point of the partnership was the **Dazed Archive**, an AI co-creation tool trained on 30 years of original reporting, interviews, and features from Dazed Media. Instead of outputting generic LLM responses like standard chatbots, the tool acts as a curated mentor. It guides young creators on hyper-specific queries—from how to start an
[18:39](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=1119s) Democratization of Tools and the Rise of Creative Entrepreneurship
Small and medium-sized business owners now have access to a vast array of powerful tools, but leveraging them effectively requires creative thinking to identify the "white spaces" and opportunities that generative AI cannot automatically uncover on its own. When these tools—whether video generators, audio software, or AI chatbots—are fully democratized, success falls to brave individuals who possess compelling, unique ideas and a distinct vision of the world.
What makes this technological shift particularly profound is that AI is one of the few technologies capable of teaching the user how to utilize it effectively. Entrepreneurs can prompt large language models directly to learn how to achieve better results, ask what critical factors they might be overlooking when launching a business, or seek guidance on complex paperwork. As people realize this potential, a huge surge of creative entrepreneurship is expected to emerge.
- Independent thought and unique vision serve as the ultimate differentiators when AI capabilities are universally available.
- Large language models act as interactive tutors, guiding founders on business strategy, blind spots, and operational execution.
[20:31](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=1231s) Training the Creative Muscle and Reconnecting with Inner Curiosity
To prepare for an AI-driven future, leaders and makers should actively train their creative thinking rather than relying solely on white papers and industry research. Creativity is a trainable muscle rather than an innate trait or an accidental moment of inspiration in the shower. Practicing creative exercises and engaging with foundational literature equips individuals to apply technology in distinct ways that set them apart as technical expertise becomes commoditized.
In an era of hyper-innovation, true creative leverage also relies on preserving an intuitive, child-like approach to making and problem-solving. Reconnecting with that original spark of curiosity enables people to unlock profound, counterintuitive ideas that drive long-term success.
- Recommended reading list for cultivating creativity:
- *The Artist's Way* by Julia Cameron
- *The War of Art* by Steven Pressfield
- *Bird by Bird* by Anne Lamott
- Key takeaway quote highlighted during closing remarks: "The creative adult is the child who survived."
## Notable quotes
> [00:04](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=4s) Smarter technology for all — Chin Wu
> [00:04](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=4s) Smarter AI for all — Chin Wu
> [05:28](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=328s) How do you make AI mean more creative opportunities? — Iain Thomas
> [20:31](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=1231s) The creative adult is the child who survived. — Iain Thomas
## Mentioned
Iain Thomas, Chin Wu, Lenovo, Sounds Fun, Make Space, Lenovo Yoga, Dazed Media, Dazed Archive, New York Fashion Week, Nicola Formichetti, Yaywan Song, Yeyuan Song, Ocean World, Ocean Wang, Bushwick, William Gibson, Neuromancer, Spike Jonze, Her, Lady Gaga, The Artist's Way, Julia Cameron, The War of Art, Steven Pressfield, Bird by Bird, Anne Lamott
## Video description
Iain Thomas, Co-Founder, Sounds Fun
Chin Wu, Head of North America Brand & Consumer Marketing, Lenovo
Abstracts
Why is creativity more important than ever in the age of generative AI?
With the rise of vibe-coding and the coming wave of automation, everyone is trying to understand for themselves what skills matter the most as the world goes through the biggest cultural-shift in a millennium or more. There’s a good reason to believe that independent thought, creativity and a sense of individual purpose will define those that succeed.
Attendees will hear how global consumer brand Lenovo and independent creative studio Sounds Fun think about human creativity and their collaborative platform aimed at elevating the next generation of creatives, Make Space.
AI should be about more than efficiency and this is an unmissable talk for those interested in the future of creativity and how young creatives and makers are approaching new technology.
联想携手 Sounds Fun 借助 AI 平台瞄准年轻创作者
联想与 Sounds Fun 认为，随着生成式 AI 将专业技能大众化并使日常工作流自动化，人类独立的创造力将成为决定商业成功的关键。
该圆桌讨论探讨了联想与创意工作室 Sounds Fun 如何合作发起“Make Space”倡议。该项目于纽约时装周期间推出，旨在缓解 AI 焦虑并为年轻创作者提供新机遇。结合 Dazed Archive AI 导师等工具以及在布什威克（Bushwick）设立的互动装置，本次对谈重点阐释了 AI 如何拓展创作自主性而非取代艺术家。演讲嘉宾将 AI 的普及应用与嘻哈等过往文化运动相提并论，强调随着工具的普及化，独特的视野与创意创业精神将成为终极的差异化优势。最后，他们提倡将创造力视为可锻炼的肌肉，并保持孩童般的好奇心，以应对技术变革。
联想设立“AI 生态故事叙述总监”职位，致力于将复杂的底层 AI 技术架构转化为以人为本、以客户为核心的叙事，并将企业核心使命拓展为涵盖手机、平板和个人电脑的“Smarter AI for all”。 (0:04)
联想 Yoga 联合创意工作室 Sounds Fun 推出 Make Space 平台，将其定位为赋能而非削弱创作者的孵化器，并在纽约时装周上展示了基于 30 年文化报道训练的 Dazed Archive 定制 AI 协创工具。 (3:41)
嘉宾指出当前的 AI 文化变革与嘻哈文化的起源相似，都是年轻人利用现有技术重新混搭并开创新艺术形态；科技变革时期吸纳创意社群至关重要，因为艺术家往往早在商业实践前就构想出了未来的科技形态。 (11:02)
随着生成式 AI 工具的全面普及，独立思考、独特视野与勇敢构想成为脱颖而出的核心竞争力；创作者与领导者应将创意视为可训练的肌肉，并保持孩童般的好奇心以驱动长期成功。 (18:39)
Reading summary
Chin Wu of Lenovo and Iain Thomas of Sounds Fun argue that narrative clarity and direct engagement with the creative community are vital to demystifying artificial intelligence and repositioning it as an expander of creative opportunity.
Human-Centric Storytelling and Lenovo's AI Ecosystem (0:04)
Chin Wu, recently appointed Director of AI Ecosystem Storytelling at Lenovo, and Iain Thomas, co-founder of creative studio Sounds Fun, emphasize that narrative framing determines public adoption during major technological shifts. Because artificial intelligence remains culturally polarizing, Wu argues that enterprise technology companies must move beyond technical architecture to communicate human-centric utility. This communication focus underpins Lenovo's corporate transition from its previous mission of "Smarter technology for all" toward "Smarter AI for all."
To prevent advanced technology from remaining confined to a privileged minority, Wu explains that Lenovo is constructing an interconnected hardware ecosystem across personal computers, tablets, and smartphones. The objective is to unify device endpoints under a single accessible AI framework, ensuring broader consumer access to computational tools.
The Make Space Platform and Dazed Archive (3:41)
To address artist apprehension regarding generative automation, Lenovo Yoga and Sounds Fun launched "Make Space," an incubation platform designed to explore how AI can generate new creative avenues rather than replace artistic livelihoods. Debuting during New York Fashion Week in collaboration with Dazed Media, the initiative brought together emerging and established creators through workshops, mobile gallery tours, and an interactive event in Bushwick, Brooklyn, where attendees controlled environmental features using AI software on Yoga laptops.
A central component of the campaign was the Dazed Archive, a custom AI co-creation tool trained on three decades of Dazed reporting and interviews with prominent designers, musicians, and artists. Unlike generic large language models, the tool acts as an interactive mentor, guiding young creators on hyper-specific tasks ranging from establishing fashion labels to mastering albums. Highlighted projects included fashion director Nicola Formichetti’s AI-generated "infinite fashion show" and multi-screen interactive media installations by artist Yeyuan Song.
Cultural Visionaries and Historical Parallels (11:02)
Thomas critiques technology firms for historically introducing software and hardware dictatorially without consulting creators about what they want to build. He points out that artists and storytellers routinely anticipate technical breakthroughs before engineers build them, citing William Gibson’s coining of "cyberspace" in Neuromancer and technology executives drawing inspiration from Spike Jonze's film Her.
Drawing historical parallels, Wu and Thomas compare the current generative AI landscape to the birth of hip-hop, where artists repurposed existing equipment such as samplers and turntables to invent novel artistic mediums. They contend that younger generations are already repurposing AI tools organically, pointing to surrealist online phenomena such as AI-generated memes as evidence of emerging cultural remixing.
Democratized Tools, Entrepreneurship, and Creative Training (18:39)
As access to generative video, audio, and text models spreads, Thomas and Wu argue that technical capabilities will commoditize, making individual artistic vision and the ability to identify unaddressed "white spaces" the primary differentiators. Thomas highlights that large language models uniquely possess the ability to teach users how to operate them, functioning as interactive coaches that can guide founders through administrative hurdles, operational blind spots, and business strategies.
To prepare for this shift, the speakers advise leaders and creators to treat creativity as a trainable muscle rather than an innate talent or sporadic flash of inspiration. Thomas recommends cultivating foundational creative discipline through texts such as Julia Cameron's The Artist's Way, Steven Pressfield's The War of Art, and Anne Lamott's Bird by Bird, urging practitioners to retain an intuitive, child-like curiosity to uncover counterintuitive ideas.
The program emphasizes that the societal integration of AI depends heavily on human narrative and artistic agency. While platforms like Make Space demonstrate collaborative possibilities, the long-term impact of AI tools relies on creators leveraging them to discover entirely new mediums rather than merely accelerating existing processes.
Detailed notes — zh
## Background
该视频由频道 Ai4 于 2025 年 8 月 28 日在 YouTube 平台发布，呈现了 Sounds Fun 联合创始人 Iain Thomas 与联想北美品牌及消费者营销负责人 Chin Wu 的主题对谈。视频简介指出，对谈聚焦于生成式 AI 时代人类创造力的不可替代性，并介绍了联想携手独立创意工作室 Sounds Fun 共同打造的青年创作者赋能平台 Make Space。
## TL;DR
对谈围绕“AI 时代创造力为何比以往更重要”展开，重点介绍了联想与 Dazed、Sounds Fun 联合发起的 Make Space 项目，探讨科技品牌如何为年轻创作者提供试错空间并创造更多机遇。嘉宾分析了从嘻哈采样到当代 AI 模因的文化重塑逻辑，指出当基础技能与生产力被自动化压缩后，以审美和想法为核心的“氛围编码”与创造力已成为生存底线。最后，演讲者提出创意是一块可以通过刻意练习来强化的肌肉，并鼓励大家找回孩童般的原生直觉与好奇心来驾驭技术未来。
## Atmosphere & style
整场对谈兼具科技战略的敏锐洞察与艺术哲学的温暖诗意，两位讲者配合默契、语言流畅且极富亲和力。叙事节奏从商业品牌的使命转型层层递进至对人类本质创造力的深层剖析，将行业对 AI 替代的焦虑有效转化为充满激情的“创意复兴”号召。观众在聆听过程中不仅能感受到品牌走入先锋社群的真诚与同理心，还能在关于童心与直觉的讨论中获得强烈的情感共鸣与行动启发。
## Key takeaways
- [00:04](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=4s) 联想专设“AI 生态叙事总监”岗位，旨在将复杂的底层技术参数与工程细节转化为以人为本、以实际成果为导向的真实故事，引导公众建立对新技术的健康认知。
- [02:00](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=120s) 联想的核心品牌主张正在由“Smarter Technology for All”演进为“Smarter AI for All”，致力于构建跨手机、平板与 PC 的全栈生态，推动生成式 AI 普惠化。
- [03:41](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=221s) 联想 Yoga 携手 Sounds Fun 与 Dazed Media 打造“Make Space”创意平台，发布基于 30 年先锋报道训练的“Dazed Archive”共创工具，赋能青年创作者。
- [05:28](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=328s) 面对年轻创作者在 AI 浪潮中的兴奋与焦虑，“Make Space”秉持“如何让 AI 带来更多而非更少创意机会”的北极星原则，为创作者提供安全的探索试验场。
- [11:10](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=670s) 决定创意未来的最佳人选是创作者本身而非算法工程师；从“赛博空间”到语音交互，科技界的核心隐喻与产品灵感始终由艺术家的前瞻想象所奠定。
- [13:20](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=800s) AI 引发的社会焦虑正在催生全新的“创意复兴”，正如嘻哈音乐通过黑胶采样打破重组旧文化一样，年轻一代正利用生成式 AI 工具重塑互联网文化生态。
- [15:23](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=923s) 世界经济论坛将创意列为面向未来的前五大核心技能；在自动化与“氛围编码”（vibe coding）普及的时代，纯粹的想法与审美驱动力将成为决定竞争胜负的核心壁垒。
- [17:45](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=1065s) AI 技术平民化推动了“单人十亿美元公司”的竞逐，其独特的自教学（self-teaching）机制极大地降低了微型创业的认知门槛，使独立创作者能够挖掘 ChatGPT 无法直接供给的市场空白。
- [20:32](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=1232s) 创意是一块可以通过刻意练习来强化的“肌肉”，从业者应研读专业创作者方法论经典，而不是仅沉溺于技术参数与学术白皮书。
- [22:05](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=1325s) 在技术极速创新的时代，抵御同质化最有效的方式是唤醒内心“幸存的孩童”，依靠原生直觉与未被束缚的好奇心重塑人类创造力。
## Detailed walkthrough
### [00:04](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=4s) 开启对谈：从技术硬核到“AI 生态叙事”
Iain Thomas 与 Chin Wu 在开场时热情欢迎现场听众，并幽默地感谢大家“没有选择隔壁同样精彩的分会场”。Iain 首先向 Chin Wu 送上祝贺，询问她刚履新的职位及其背后的含义。Chin Wu 透露，自己一周前在联想内部调任为“AI 生态叙事总监”（Director of AI Ecosystem Storytelling）。对于一家组织架构分工严密的大型跨国科技企业而言，专设这样一个岗位，凸显了企业对 AI 叙事重要性与紧迫性的深刻共识。
Chin Wu 解释，该职位的核心使命是将 AI 复杂的底层技术参数与工程细节，翻译转化成以人为本（human-centric）、以客户为中心、以实际成果为导向的真实叙事。Iain 赞同道，在当前 AI 引发巨大争议与撕裂的语境下，讲好故事能够引导大众建立对新技术的认知，让公众文化真正理解技术演进的意义。
```mermaid
flowchart TD
accTitle: AI 生态叙事与品牌使命转化图
subgraph Mission ["联想品牌使命"]
A["Smarter Technology for All<br>（智能，为每一个可能）"] --> B["Smarter AI for All<br>（覆盖手机、平板、PC 的全栈生态）"]
end
subgraph Translation ["AI 生态叙事 (Storytelling)"]
C["复杂的底层技术参数"] --> D["以人为本的叙事转化"]
D --> E["以创作者为中心的成果落地"]
end
Mission --> Translation
```
### [02:00](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=120s) 联想的使命：从“智能科技”到“人人可享的 AI”
讨论切入联想的核心品牌主张——“智能，为每一个可能”（Smarter Technology for All），以及在当下加速演进的“Smarter AI for All”。Chin Wu 强调，这一使命中的每个字都极具力量：“Smarter Technology”代表着企业每天都在不懈突破技术边界进行创新；而“For All”则确立了科技绝非少数人的特权，而是应当普惠全人类。联想目前拥有覆盖智能手机、平板电脑到个人电脑的完整硬件产品线，并正在全力构建一个串联软硬件的 AI 生态系统。
Iain 指出，“For All”本质上蕴含着极大的同理心。对于创意工作室 Sounds Fun 而言，他们与联想合作时始终在追问一个核心问题：“更智能的技术对创意人群究竟意味着什么？”为了回答这个关键命题，联想 Yoga 携手 Sounds Fun 展开了一系列针对年轻创作者的探索实践。
- **核心品牌理念演进**：由“Smarter Technology for All”拓展至“Smarter AI for All”，推动生成式 AI 普惠化。
- **全设备生态布局**：涵盖智能手机、平板、个人电脑（Yoga 系列）等多端智能协同生态。
### [03:41](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=221s) 现场短片：联想 Yoga 与 Dazed 联手打造“Make Space”
现场大屏幕播放了一段项目展示短片，介绍了联想 Yoga 针对创意社区痛点打造的创新平台——“Make Space”。短片指出，AI 在创意界引发了巨大的极化与争议。联想直面这一冲突，提出了核心叩问：“一家科技公司如何确保 AI 为创作者带来‘更多’而非更少的机会？”
短片记录了在纽约时装周（New York Fashion Week）期间启动的系列活动。联想与全球先锋文化媒体 *Dazed Media* 深度合作，邀请知名艺术家 Nicola Formichetti（曾为 Lady Gaga 设计标志性生肉裙的前卫造型师/设计师）以及新锐艺术家 Yaywan Song、Ocean World 举办工作坊与圆桌论坛。活动现场正式发布了基于 Dazed 长达 30 年独家原创报道训练的 AI 协同创作工具“Dazed Archive”，能够为从“在车库创立时装品牌”到“母带制作下一张专辑”的各类创意构想提供深度启发。此外，团队还打造了一座流动艺术画廊（Mobile Gallery），并在纽约先锋文化策源地布鲁克林布什维克（Bushwick）举办庆祝派对，让年轻创作者全程通过联想 Yoga 笔记本与 AI 互动掌控现场。
```mermaid
flowchart LR
accTitle: Make Space 创意平台运作模式
subgraph Input ["文化资产与硬件赋能"]
A["联想 Yoga 硬件生态"]
B["Dazed 30年独家报道档案"]
end
subgraph Platform ["Make Space 安全探索空间"]
C["Dazed Archive 共创工具"]
D["NYFW 先锋工作坊与论坛"]
E["Bushwick 互动创意派对"]
end
subgraph Output ["创意落地与赋能"]
F["激发年轻创作者灵感"]
G["探索新型交互艺术与时尚表现"]
end
Input --> Platform
Platform --> Output
```
### [05:28](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=328s) 破解创作者焦虑：在 Make Space 中探索“更多的可能”
视频结束后，Chin Wu 进一步阐释了 Make Space 的底层逻辑。科技品牌要赢得年轻一代消费者的认同，必须精准洞察他们的真实痛点。当下的年轻创作者群体在面对 AI 工具时，普遍处于一种“既极度兴奋又深感不安”（excitement and trepidation）的张力之中。Make Space 的初衷就是为他们营造一个开放、包容的“安全空间”（safe space），让创作者在其中尽情尝试、试错与交流，从而建立起掌控 AI 工具的信心。
Iain 补充强调，项目的核心北极星原则（North Star）始终是：**“如何让 AI 意味着更多的创意机会，而不是更少？”**（"How do you make AI mean more creative opportunities, not less?"）。他分析道，当创作者面对能够写歌、画画、写诗的算法时，焦虑在所难免，但关键在于“不要试图去造一匹更快的马，而是去探索前所未有的全新事物”。
- **务实的使用分流**：创作者若仅希望 AI 帮忙处理发票、回复邮件、计算税费，自己完全主导核心创作，这同样是非常有效且合理的用例。
- **实验性的先锋探索**：鼓励利用 AI 构想全新的交互式时尚秀场、实验性出版物或前所未见的新媒介表达。
### [08:29](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=509s) 灵感碰撞：Dazed Archive 工具与先锋艺术实践
Chin Wu 与 Iain 回顾了活动中令人动容的社群高光时刻。Chin Wu 特别提到了与 Dazed 合作的创作者路演（Pitch session），来自社区的年轻创作者展示了五花八门的构想，AI 在其中扮演的角色各不相同——有的作为纯粹的概念内核，有的作为生成输出端，有的则融入制作流程。这种真实的交流让品牌真正融入了创意社群的肌理之中。
Iain 则重点剖析了“Dazed Archive”的独特性：它不同于通用的 ChatGPT 或随机生成的网络工具，而是被深植于过去三十年对全球顶级音乐人、艺术家与时装设计师的专业访谈与深度报道之中，具备极高的专家策展水准（curatorship），能够自然地启发创作者的深层思考。此外，知名设计师 Nicola Formichetti 利用 AI 重新解构面料与设计语言，在纽约时装周呈现了震撼的“无限时装秀”（Infinite Fashion Show）；新锐艺术家 Yaywan Song 则利用屏幕交互打造了沉浸式大型艺术装置，展现了先锋大师与青年创作者在 AI 赋能下的深度联结。
- **Dazed Archive 共创工具**：整合 30 年专业文化报道与先锋访谈数据，提供具备高阶审美指导意义的 AI 创意辅助。
- **Nicola Formichetti 的无限时装秀**：利用 AI 重新诠释面料纹理与剪裁灵感，实现时装周秀场的无界动态演进。
- **跨代际对话**：搭建顶尖成熟艺术家与青年新锐之间的交流桥梁，激发全新的媒介交互形式。
### [11:10](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=670s) 创作者引领技术未来与文化叙事
科技公司在推出新工具时，往往呈现出一种单向输出的脱节状态：技术团队高呼“看，我们发明了这个东西，现在它是你们的了”，却很少主动走入创作者社区，去倾听那些真正使用工具的人到底想做什么。当下文化、媒体与创意产业正处于极具争议与张力的关键时刻，决定创意未来的最佳人选绝非算法工程师，而必须是创作者本身。创作者具有一种强大的预示能力——他们能“击打出未来”（kick out the future），为世界描绘出超越当下的全新愿景。
从历史上看，技术词汇与形态往往先由艺术家的想象奠定基础。威廉·吉布森（William Gibson）在科幻小说《神经漫游者》（*Neuromancer*）中创造了“赛博空间”（cyberspace）一词；而当知名科技公司的首席执行官（如 OpenAI 的 Sam Altman）推出语音模式时，他在社交平台上单单发布了一个词“her”，致敬的正是导演斯派克·琼斯（Spike Jonze）执导的同名创意科幻电影《她》（*Her*）。长期以来，大众对人工智能的设想停留在《星球大战》中 R2-D2 那样冰冷、善于算术的机械形象上；如今 AI 却学会了写诗和作画。面对这种前所未有的范式冲击，科技更需要创意人群来赋予其意义并构想前沿形态。
- “决定创意未来的最佳人选是创作者本身。”（"The best people to decide the future of creativity are creative people."）
- 技术界的核心隐喻与产品灵感大量借鉴自文学与影视作品，创意先锋始终在先于技术定义文化走向。
### [13:20](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=800s) 创意复兴：从嘻哈文化的诞生到“意大利脑烂”模因
当前 AI 引发的社会焦虑与身份认同危机，正将人类推向一场全新的“创意复兴”（creative renaissance）。这种在技术张力中迸发的文化运动，与当年嘻哈音乐（Hip-Hop）的诞生如出一辙：一群年轻人利用既有的录音技术、黑胶采样（sampling）与搓盘（scratching）手法，将身边的旧文化打破重组，最终催生出颠覆性的艺术形态。今天的年轻一代正在用 AI 重新混剪和重构周围的世界。
这种文化演进已经在互联网原生内容中显现，典型的例子便是席卷海外儿童群体的“意大利脑烂”（Italian Brainrot）现象。这是一套完全由 AI 生成的离奇模因（Meme）宇宙，里面充斥着诸如“Cappuccino Asino”等荒诞的角色与叙事。对于在新技术环境中成长起来的年轻一代来说，他们根本不在意背后是不是 AI 驱动，这种技术已经像空气一样自然融入了日常语境。理解并引导这类全新文化形态的责任，再次落到了创意领袖的肩上。
```mermaid
flowchart TD
accTitle: 文化演进与技术重组逻辑
subgraph S1["历史样本：嘻哈文化诞生"]
A["录音与黑胶技术"] --> B["采样 / 搓盘混音"]
B --> C["催生全新嘻哈艺术流派"]
end
subgraph S2["当代样本：AI 模因与文化重塑"]
D["生成式 AI 工具"] --> E["重组日常符号与荒诞创意"]
E --> F["涌现新型文化生态 (如 Italian Brainrot)"]
end
```
### [15:23](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=923s) WEF前五大核心技能、“氛围编码”与Rick Rubin法则
世界经济论坛（World Economic Forum）已明确将创意列为面向未来的前五大核心技能之一。之所以如此，是因为人工智能最擅长的是自动化已有的流程与程式化技能——那些曾经需要耗费数年苦读专研的硬性操作，现在都可以被快速复刻。当流程与生产力被极致压缩时，个体的核心价值便全部回归到创意思维与人性的独特性上。
科技圈近期热议的“氛围编码”（vibe coding）正印证了这一趋势。这一概念的精神领袖正是传奇音乐制作人里克·鲁宾（Rick Rubin）。鲁宾曾为野兽男孩（Beastie Boys）、超级杀手合唱团（Slayer）以及约翰尼·卡什（Johnny Cash）等传奇音乐人制作专辑，但他本人甚至看不懂乐谱、不会演奏任何乐器。他的无可替代性在于他带着纯粹的想法与审美去切入音乐和文化。在工具唾手可得的时代，能够脱颖而出的永远是那些知道如何以全新方式运用工具的创意人。
- 流程与执行能力的自动化，使得“创意技能”从以往周末消遣的“锦上添花”，转变为职场生存的绝对底线。
- 当所有人都能通过提示词调用同等算力时，竞争的决胜点就在于想法的高度与审美驱动力。
### [17:45](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=1065s) “单人十亿美元公司”与自教学系统的兴起
随着 AI 技术的平民化（democratization），商业界正在展开一场激烈的竞赛：谁将打造出全球第一家“单人十亿美元公司”（one-person billion-dollar company）。不论是独立创作者、创业家还是中小型企业主，如今都能在指尖调动过去大型企业才拥有的视频、音频与智能化生产力工具。但要真正跑通商业路径，依然需要凭借敏锐的创意洞察去挖掘 ChatGPT 无法直接提供的“市场空白”（white spaces）。
这一代技术最深刻的特质在于，它是人类历史上极少数“能够自己教会人类如何使用它”的技术。创业者可以直接向大语言模型发问：“我想要创办这样一家企业，为了取得最佳结果，有哪些盲点是我目前还没有考虑到的？”这种自教学（self-teaching）与反思机制极大地降低了创业认知门槛，为那些怀揣独特视角与非凡勇气的少数群体扫清了壁垒，正在掀起一场前所未有的微型创业浪潮。
### [20:32](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=1232s) 创意是一块可训练的肌肉：行动建议与重拾童心
面对信息爆炸与海量学术白皮书，从业者最迫切需要的不是沉溺于技术参数，而是系统性地重塑创意思维。创意并非灵光乍现的偶然事件，也不是洗澡时碰巧获得的运气，而是一块可以通过刻意练习来强化的“肌肉”（a muscle that you can train）。随着专业门槛的持续扁平化，如何运用技术的创意切入点将成为个人最核心的差异化壁垒。
- **必读创意经典**：建议深入研读创作者写给创作者的方法论著作，包括朱莉娅·卡梅隆的《创意，是一生的修行》（*The Artist's Way*）、史蒂芬·普莱斯菲尔德的《艺术之战》（*The War of Art*）以及安·拉莫特的《一只鸟接着一只鸟》（*Bird by Bird*）。
- **回归最初的本真**：在这个技术极度亢奋、超速创新的时代，最反直觉却最有效的法则，是“记住你曾经是个怎样的孩子”；保留孩童般未被条框束缚的好奇心与探索欲，才是抵御技术同质化最有力的武器。
### [22:05](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=1325s) 唤醒内心的孩童直觉与对谈结语
演讲者以富有诗意且深刻的洞见作为压轴观点，引用并强调“成年人就是幸存下来的孩子”（The adult is the child who survived）。在每个人的那一部分自我中，蕴藏着一种天然的直觉力，以及一种极其深邃纯粹的创造与制作方式。他鼓励大家，若能重新向内探索并找回童年时期的那份直觉与好奇，这股源自本真的创造冲动将会为人们在未来的探索中奠定极其巨大的成功基础。
随着这场对谈走向尾声，讲台上的搭档与主持人向全场观众致谢，并将整场关于人类创造力与技术变革的讨论精辟地凝练为“重获青春活力与 AI”（Renewed youth and AI），在真挚的致谢声中为全场演讲圆满收尾。
- 核心创造力哲学：成年人创作的本质在于重新唤醒并接纳内心“幸存的孩童”，调动潜意识中的原生直觉进行创作。
- 结语提炼：“重获青春与 AI”构成了当下技术浪潮中重塑人类创造者价值的最佳注脚。
## Notable quotes
> [02:00](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=120s) Smarter Technology for All — Chin Wu
> [05:28](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=328s) How do you make AI mean more creative opportunities, not less? — Iain Thomas
> [05:28](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=328s) 不要试图去造一匹更快的马，而是去探索前所未有的全新事物 — Iain Thomas
> [11:10](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=670s) The best people to decide the future of creativity are creative people. — Iain Thomas
> [11:10](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=670s) 决定创意未来的最佳人选是创作者本身。 — Iain Thomas
> [11:10](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=670s) her — Sam Altman
> [17:45](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=1065s) one-person billion-dollar company — Iain Thomas
> [20:32](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=1232s) a muscle that you can train — Iain Thomas
> [20:32](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=1232s) 记住你曾经是个怎样的孩子 — Iain Thomas
> [22:05](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=1325s) The adult is the child who survived — Iain Thomas
> [22:05](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=1325s) 成年人就是幸存下来的孩子 — Iain Thomas
> [22:05](https://www.youtube.com/watch?v=lwJOQ5WnvBo&t=1325s) Renewed youth and AI
## Mentioned
Iain Thomas, Chin Wu, Lenovo (联想), Sounds Fun, Make Space, Dazed Media, Dazed Archive, Nicola Formichetti, Yaywan Song, Ocean World, Yoga (联想 Yoga), William Gibson (威廉·吉布森), 《Neuromancer》（《神经漫游者》）, Sam Altman, Spike Jonze (斯派克·琼斯), 《Her》（《她》）, World Economic Forum (世界经济论坛), Rick Rubin (里克·鲁宾), Beastie Boys (野兽男孩), Slayer (超级杀手合唱团), Johnny Cash (约翰尼·卡什), Julia Cameron (朱莉娅·卡梅隆), 《The Artist's Way》（《创意，是一生的修行》）, Steven Pressfield (史蒂芬·普莱斯菲尔德), 《The War of Art》（《艺术之战》）, Anne Lamott (安·拉莫特), 《Bird by Bird》（《一只鸟接着一只鸟》）, ChatGPT, OpenAI
## Video description
Iain Thomas, Co-Founder, Sounds Fun
Chin Wu, Head of North America Brand & Consumer Marketing, Lenovo
Abstracts
Why is creativity more important than ever in the age of generative AI?
With the rise of vibe-coding and the coming wave of automation, everyone is trying to understand for themselves what skills matter the most as the world goes through the biggest cultural-shift in a millennium or more. There’s a good reason to believe that independent thought, creativity and a sense of individual purpose will define those that succeed.
Attendees will hear how global consumer brand Lenovo and independent creative studio Sounds Fun think about human creativity and their collaborative platform aimed at elevating the next generation of creatives, Make Space.
AI should be about more than efficiency and this is an unmissable talk for those interested in the future of creativity and how young creatives and makers are approaching new technology.
[Source](https://www.youtube.com/watch?v=lwJOQ5WnvBo)
Source quotes
[2:00] Chin Wu: Smarter Technology for All
[5:28] Iain Thomas: How do you make AI mean more creative opportunities, not less?
[5:28] Iain Thomas: 不要试图去造一匹更快的马，而是去探索前所未有的全新事物
[11:10] Iain Thomas: The best people to decide the future of creativity are creative people.
[11:10] Iain Thomas: 决定创意未来的最佳人选是创作者本身。
[11:10] Sam Altman: her
[17:45] Iain Thomas: one-person billion-dollar company
[20:32] Iain Thomas: a muscle that you can train
[20:32] Iain Thomas: 记住你曾经是个怎样的孩子
[22:05] Iain Thomas: The adult is the child who survived
[22:05] Iain Thomas: 成年人就是幸存下来的孩子
[22:05] Renewed youth and AI
Source quotes
[0:04] Chin Wu: Smarter technology for all
[0:04] Chin Wu: Smarter AI for all
[5:28] Iain Thomas: How do you make AI mean more creative opportunities?
[20:31] Iain Thomas: The creative adult is the child who survived.
Original transcript
[0:04] Hello everyone. Uh, thank you for coming
[0:06] to creativity. What? The power of
[0:09] creativity in the age of
[0:10] >> AI.
[0:11] >> Age of AI. Very technical audience. So,
[0:13] I really appreciate um, everyone showing
[0:16] up.
[0:16] >> Yes. Thanks for choosing us versus the
[0:18] one next door.
[0:19] >> That one looks good as well. There's
[0:21] still time.
[0:22] >> Um, before we begin, there is a degree
[0:27] of congratulations in order. Uh what is
[0:30] your new title and what does that mean?
[0:33] >> Thank you. This is not about me. Uh but
[0:36] yeah, I started a new job a week ago um
[0:39] at Lenovo, still same company and my
[0:41] role is um the director of AI ecosystem
[0:45] storytelling and I think it's exciting
[0:48] to share this because in you know I work
[0:51] at a large corporation where roles and
[0:54] functions are very clearly defined and
[0:56] it's it's nice and exciting that the
[1:00] company and organization understands the
[1:03] importance and the need and the urgency
[1:06] of of storytelling for AI. And so
[1:09] essentially uh what my role will be
[1:11] doing is to uh translate the technical
[1:15] aspects of AI into human centric
[1:20] customer centric uh humanbased outcomes
[1:23] types of of narratives. So that's a
[1:26] nutshell. Anyways, back to this topic. I
[1:30] I really do think it's such an important
[1:32] job to be doing considering how you know
[1:34] divisive AI can be like telling the
[1:37] right story you know helps shape the way
[1:40] the world sees this technology and I
[1:42] think you know it's wonderful to get
[1:44] into the technical details um of the
[1:47] technology but it's really important
[1:49] that culture understands what we're
[1:51] doing so if you look at Lenovo and the
[1:54] idea of smarter technology for all how
[1:58] Does AI fit into that idea?
[2:00] >> Yeah. So, at Lenovo um tech company, our
[2:04] our mission is to build smarter
[2:06] technology for all and we're creating
[2:09] for a future of smarter AI for all. And
[2:13] um every single word in our mission is
[2:15] so powerful because smarter technology
[2:18] is what we're relentlessly innovating
[2:21] every single day, pushing the boundaries
[2:23] of of technology. And for all really
[2:26] means that technology is not for the far
[2:29] and few. It is for all people. And you
[2:32] know with the acceleration of AI it's
[2:35] going to be even expand and scale and
[2:38] accelerate. Um and I think that Lenovo
[2:42] really is is in the forefront of of of
[2:44] as we have a breadth of of AI um
[2:48] technologies from from smartphones to
[2:52] tablets to computers. Now we're building
[2:54] an AI ecosystem to tie everything
[2:56] together. So yeah, um very excited.
[2:59] >> I think it's it's really you know it's
[3:02] quite an empathic thing because
[3:04] obviously you know AI is this incredibly
[3:06] powerful tool and making it something
[3:08] that is accessible which is what that
[3:10] for all I think means at least to me. Um
[3:14] and I think you know that idea has
[3:17] really come to life in the work that
[3:18] we've been doing with Lenovo as uh our
[3:21] studio. sounds fun. Um, specifically in
[3:24] asking that question, you know, what
[3:26] does smarter technology mean for
[3:28] creative people, you know, and obviously
[3:30] that's an incredibly important audience.
[3:33] Um, and so I think if we could go to the
[3:36] next slide and play the video, uh, we'll
[3:38] talk about some of the things that we've
[3:39] been doing.
[3:41] AI is contentious and polarizing,
[3:44] especially in the creative community.
[3:47] So, how does a technology company like
[3:49] Lenovo find a way to ensure that AI can
[3:52] mean more creative opportunities, not
[3:55] less?
[3:57] You create make space, a unique platform
[4:00] from Lenovo Yoga, focused on bringing
[4:03] young creative people together to ask
[4:05] questions and push the boundaries of
[4:07] technology and AI. We kicked it off
[4:10] during New York Fashion Week with an
[4:12] event hosted by the most iconic creative
[4:15] publication on the planet, Dazed Media,
[4:18] and worked with them to host workshops
[4:20] and panels on AI with established icons
[4:23] like Nicola Formici and up and cominging
[4:26] artists Yaywan Song and Ocean World. At
[4:30] the event, Days launched a unique AI co-
[4:33] collaboration tool, the Daysed Archive,
[4:36] powered by 30 years of incredible
[4:39] original reporting that can help you
[4:41] move your own creative ideas forward.
[4:43] From how to open a fashion label in your
[4:45] garage to how to master your next album.
[4:49] To get people there, we created a mobile
[4:52] gallery featuring artworks from several
[4:54] of our key creative partners and artists
[4:56] and invited New York's young creative
[4:58] scene to join the party. To celebrate,
[5:01] we took the community to Bushwick, the
[5:03] progressive cultural hub of New York,
[5:05] and allowed the makers and creatives who
[5:08] joined us to control the party entirely
[5:10] with AI and Lenovo Yoga laptops. This is
[5:14] a way to make space for the future, for
[5:17] what's possible, for a world in which AI
[5:20] means more creative opportunities for
[5:22] young people, not less. And this is just
[5:26] the beginning.
[5:28] >> So, yeah, let me explain a little bit
[5:30] the the concept of of of this program.
[5:33] So, at Lenovo, we're always looking to
[5:36] how we grow our business with consumers
[5:38] and with with with the younger
[5:40] customers. And you know, we have to
[5:42] understand what their pain points are
[5:44] and understand um you know,
[5:48] how can we truly bring value to their
[5:50] lives. And so with with smarter
[5:52] technology for all and we're thinking
[5:54] about how do we bring smarter technology
[5:56] for for young creatives, which is our
[5:58] our our big target audience for anybody
[6:01] in tech. um is that we we understand the
[6:06] real tension of people uh feeling both
[6:09] excitement and trepidation of using AI
[6:12] tools in their creative process,
[6:14] especially if you're a creative person.
[6:17] And so um together with sounds fun, we
[6:20] came up with this idea that we wanted to
[6:22] make space for young creatives to come
[6:25] together and explore and discover and
[6:28] try things out and learn from each other
[6:31] and create a safe space for them to to
[6:34] dabble and then you grow comfortable and
[6:36] you grow confident in using um AI tools.
[6:40] And so um this idea of of make space was
[6:42] was born and really is an idea that we
[6:45] want to you know be a part of the
[6:47] community and help young creatives um
[6:50] thrive in in their creative journey and
[6:52] their process.
[6:53] >> I think you know it really comes back to
[6:56] that mantra that we've kept at the core
[6:58] of the program again and again and
[7:00] again. Um, and that will be the kind of
[7:02] guiding north star of what we do, which
[7:05] is how do you make AI mean more creative
[7:08] opportunities?
[7:10] Because I think that's the tension
[7:12] within the creative community. You know,
[7:15] we can look at this thing, it can write
[7:17] songs, it can paint paintings, it can
[7:19] write poetry. What does that mean for me
[7:21] as a creative person? And so I think
[7:24] it's really been about drawing people in
[7:27] and saying, you know, let's not try and
[7:30] make a faster horse. Let's ask what are
[7:32] the new things that we can do with this.
[7:34] If you as a creative person look at AI
[7:37] and go, I want this to do my invoices,
[7:40] handle my emails, and do my taxes for
[7:42] me. I don't actually want to use it for
[7:43] anything else. That's a very valid use
[7:45] case of AI in that instance. If you want
[7:48] it to be just you within the driver's
[7:49] seat, that's great. If you look at it
[7:51] and you go, how is there a new way that
[7:54] I can create a interactive fashion
[7:57] runway? How is there a new way that I
[8:00] can create a book? What is something
[8:03] different that I can do? And those are
[8:05] really the kinds of moments that we're
[8:07] hoping to instigate. And it was really
[8:10] incredible, I think, being at the at the
[8:13] event and that, you know, every time
[8:14] we've had these conversations is seeing
[8:16] creative these moments of seeing
[8:18] creative people connect with other
[8:19] creative people and discover these
[8:21] opportunities and discover these use
[8:23] cases that they might not have had
[8:24] thought that they might not have thought
[8:26] of before. Um, I don't know if you had
[8:28] any specific highlights. Yeah.
[8:29] >> Yeah. I think to your point like one of
[8:32] part of the the program that we did with
[8:34] with days is we had a pitch session
[8:37] where days reached out to their days
[8:39] members and there was a call for a
[8:41] creative um project um related to AI and
[8:46] there was you know a handful of people
[8:49] that you know really prepared and they
[8:51] had very wide range of different
[8:54] creative ideas and even the role of AI
[8:58] played differently. Some of them was a
[9:00] concept, some of it was part of the the
[9:02] output, some of it was part of the
[9:03] process. And so, um, bringing the people
[9:07] together and that's where you see, you
[9:09] said the spark happen between people
[9:11] sharing and really being part of that
[9:13] journey was is very exciting. It really
[9:16] does feel like as a as a brand, because
[9:18] we do marketing, that you're really part
[9:20] of the fabric of these of the creative
[9:23] community. It's very meaningful.
[9:26] >> Yeah. I think you know for me that dazed
[9:29] archive tool that co-creation tool where
[9:32] effectively they took 30 years of dazed
[9:35] interviews with you know musicians
[9:37] artists fashion designers and they
[9:40] turned that into this giant data set
[9:42] that you could look at and you could go
[9:44] I'm not just getting something you know
[9:46] from chat GPT I'm not getting something
[9:49] um from you know a random tool this is
[9:51] informed and guided you know by this
[9:54] reporting it's guided by this expert
[9:56] kind of curatorship in terms of how I'm
[9:58] using it and the tool naturally kind of
[10:01] spurs your ideas along in different ways
[10:04] which is really interesting and then I
[10:06] think you know some of the other things
[10:08] Nicola formatted um who is the guy who
[10:11] did Lady Gaga's meat dress if you did
[10:13] not know who Nicola formatted is um he's
[10:16] done loads of other really amazing stuff
[10:18] as well but that seems to be the thing
[10:19] he's most well known for um you know his
[10:22] infinite fashion show where he used AI
[10:24] to reinterpret you fabrics and ideas and
[10:28] um you know create this kind of endless
[10:31] experience of fashion along a runway for
[10:33] New York Fashion Week. That was
[10:34] incredible. Uh Ywan Song, this upand
[10:37] cominging artist who does these
[10:38] incredible installations playing with
[10:41] screens, playing with, you know, the
[10:43] idea of how you interact with media, you
[10:45] know, that became a giant installation
[10:47] at some of our events and connecting
[10:49] really established artists with upand
[10:52] cominging artists and fostering those
[10:53] conversations. Um, I think that's been
[10:56] an incredible part of it.
[10:58] >> Yeah.
[10:59] >> So, like on on the topic of creativity,
[11:02] um, let's let's talk a little bit about
[11:05] why is it's so important now um, for us
[11:10] to engage and talk with creative people
[11:13] and creative community.
[11:16] >> I think for me, if I look at it, you
[11:18] know, we kind of touched on it um,
[11:21] earlier on. I mean, if you look at the
[11:22] the second keynote this morning with uh
[11:25] the film work that's that's being done,
[11:28] it is an incredibly, you know,
[11:31] contentious moment within culture,
[11:33] within media, within creativity. And so,
[11:36] I think it is really important to be
[11:38] talking to people and to be bringing
[11:40] people in. It very much feels like a
[11:42] one-sided conversation a lot of the time
[11:44] where a technology company will go,
[11:45] "Look, we've invented this thing and
[11:48] it's yours now." and they don't really
[11:51] speak to the people who might be using
[11:53] it and going what do you actually want
[11:55] to do
[11:57] and so we think that the best people to
[12:00] decide the future of creativity are
[12:02] creative people
[12:04] and I think part of this program is
[12:06] really about empowering them and
[12:08] reminding them of their power that they
[12:10] have a voice within this conversation
[12:13] and I think that
[12:16] if you empower creative people properly
[12:18] they will help guide culture in a really
[12:21] beautiful, really profound way. The word
[12:24] cyberspace comes from William Gibson's
[12:27] Neurommancer. Um, when a certain tech
[12:30] CEO unveils voice mode, he tweets the
[12:32] word her because he's referencing a
[12:35] creative movie written by a creative
[12:37] person called Spike Jones. And so
[12:39] creative people have this profound
[12:41] ability to kick out the future to punch
[12:44] it out in different ways and give us a
[12:47] vision for what the world could be.
[12:49] >> And I think we really need that. I think
[12:51] one of the reasons why there's a there's
[12:54] this degree of tension around the
[12:56] technology is that we've struggled to
[12:59] envision it in a powerful way. For a
[13:01] very long time, our idea of AI and
[13:03] technology has been R2-D2. It's been
[13:07] cold robotic. It'll be really good at
[13:09] maths. It'll be really good at this. But
[13:12] this can write a poem. It can paint a
[13:14] picture. What does that mean? And so we
[13:16] really need creative people to imagine
[13:18] the future. I think
[13:20] >> absolutely creative people imagine the
[13:22] future. And that like your your point
[13:24] that's what new cultures are are
[13:27] created, right? Because creative
[13:30] cultures are created by this collective
[13:33] collaborative output of of people's
[13:36] imagination
[13:38] especially in a time like you said in
[13:40] time of tension and we are living in a
[13:42] time of tension because with AI we start
[13:45] to question and wonder about self and
[13:49] identity and so we are really I really
[13:52] believe we are at the cusp of this
[13:54] creative
[13:56] renaissance. Um Ian was sharing like
[13:59] this could be a moment where the
[14:01] re-engineer a new cultural movement just
[14:05] like when hip hop was born. We're about
[14:07] to see a new wave of of yeah creative
[14:10] renaissance because of this tension that
[14:13] we're going through right now. And as
[14:15] humans we are we want to imagine what
[14:17] the future is for us.
[14:19] >> Yeah. I think you know that's always an
[14:21] interesting parallel for me. If you look
[14:22] at the rise of hip-hop as an as an
[14:24] example where a group of young people
[14:27] use technology, use sampling, use
[14:29] scratching, you know, to create new
[14:32] forms of art to remix the culture around
[14:34] them. You know, there's there's that
[14:36] kind of happening in culture right now,
[14:38] which is really interesting. I don't
[14:40] know whose children have discovered
[14:43] Italian brain rot. Have you heard of
[14:45] Italian brain rot?
[14:46] >> Yes, I have. My husband's Italian, so
[14:48] that's why. What is this Italian brain
[14:50] rot? I'm like, why does it have to be
[14:51] Italian?
[14:52] >> We were in Italy and my children said,
[14:54] "Wow, we're in the home of Italian brain
[14:56] rot." Italian brain rot is a universe of
[14:58] memes generated by AI. There's
[15:01] cappuccino asino. There's like all these
[15:05] bizarre things, but it's entirely
[15:06] AIdriven. But they don't talk about the
[15:08] fact that it's AIdriven. It's just a
[15:10] part of what is. And so, you know, it's
[15:13] impacting culture and it's becoming a
[15:15] part of culture. And it's it's you know
[15:17] really up to the creative leaders I
[15:19] think to kind of figure out like what
[15:20] that means. Um I think what's quite
[15:23] interesting is the World Economic Forum
[15:25] has said that creativity is considered
[15:28] one of the top five like most important
[15:30] skills going into the future which you
[15:32] might not think is you know like why
[15:34] would that be? Um
[15:38] do you have a point of view on that?
[15:41] Um yeah, I think my point of view is
[15:44] that the more Yeah. the more that we
[15:48] have all these tools and process that,
[15:51] you know, like you said, it accelerates
[15:53] our productivity and and output is more
[15:57] when we have to lean into, you know,
[15:59] being creative and being human um in
[16:02] order to get to that next phase, I
[16:05] guess.
[16:05] >> Yeah. I think, you know, one of the
[16:07] things that AI is incredibly good at is
[16:09] automating process, is automating
[16:12] different, you know, things that you can
[16:14] do that you otherwise might have had to
[16:16] study for a very long time to do. And so
[16:20] it may not seem like it, but creativity
[16:23] is is really going to become
[16:26] fundamental. Um, there's a lot of tech
[16:28] bros who talk about the age of vibe
[16:32] coding, you know, where it's about
[16:34] coding with vibes and the kind of
[16:36] figurehead of this has uh has become
[16:39] Rick Rubin. Um, Rick Rubin's the
[16:41] producer of uh the Beasty Boys and
[16:45] Slayer and uh I think he did Johnny Cash
[16:48] as well. Um, but he's effectively this
[16:51] person who's just incredibly creative.
[16:53] He can't write a note of music. He
[16:55] doesn't, you know, he's not a musician
[16:57] at all, but he can approach music and he
[16:59] can approach culture with ideas. And if
[17:02] you think about this, if your skill set
[17:03] is something that can be automated, that
[17:06] can be, you know, the process can be
[17:08] replicated, then your value very much
[17:11] comes back to how creative are you, how
[17:15] can you use these tools in new ways? How
[17:18] can you apply your creativity to what
[17:20] you're doing and build something
[17:22] incredible?
[17:24] Um, and so I think, you know, we've
[17:26] gone, you know, we're we're in this
[17:29] place, I think, of, you know, creativity
[17:31] is something that's nice to have. It's
[17:33] something that you do on the weekend.
[17:34] It's something that if you have the time
[17:35] to do it, but I guarantee you the most
[17:39] creative people will win, you know, then
[17:41] that's and that's kind of where we are,
[17:42] I think.
[17:43] >> Yeah.
[17:45] >> Um,
[17:47] where are we? We are on the topic of you
[17:52] talked about um you talked about Yes.
[17:56] about provide coding.
[17:57] >> Yeah.
[17:58] >> So um there's this this talk in the
[18:00] industry um about these CEOs like saying
[18:04] like you know who's there's this race of
[18:08] who's going to become the first $1
[18:10] billion person company.
[18:12] >> The one person
[18:14] >> one person. Yes. The one person billion
[18:16] dollar company. not by doing things
[18:18] downstairs in Vegas, you know. Um Um
[18:23] Yeah. And so I think like you said
[18:25] because of of of the tools that is is
[18:30] available to people like you know for
[18:32] for for for
[18:34] consumers for entrepreneurs for um small
[18:39] medium business owners like you have all
[18:41] this stuff at your fingertips. Um and
[18:44] then but yeah in order to to get there
[18:47] it is going to take yeah the the
[18:49] creativity and the creative thinking of
[18:51] finding what are those uh white spaces
[18:54] where you can go chase after because
[18:55] that's probably not something that
[18:57] Chachi can just tell you.
[18:59] >> Yeah. And I I think you know that comes
[19:01] back to that idea of you know if all
[19:04] these tools are democratized if everyone
[19:06] has access to them you know in different
[19:09] ways then really you know it's about
[19:12] those incredibly brave people who can go
[19:15] out there with really powerful ideas and
[19:17] be enabled in different ways you know um
[19:21] and that's exciting. I think it's a
[19:23] really exciting time. I think if you are
[19:24] a small business, if you are a small
[19:27] group of people who have, you know, a
[19:30] particular vision or a way of looking at
[19:33] the world that is different, then
[19:35] there's very little stopping you. You
[19:37] know, we've seen a lot of the tools that
[19:39] have been discussed today. Um whether
[19:42] it's video, whether it's audio, whether
[19:43] it's a chatbot, whether it's something
[19:45] else. And of course, one of the really
[19:46] profound things about this technology is
[19:48] it's one of the few technologies in the
[19:50] world that can teach you how to use it
[19:53] itself. You know, you can go to a, you
[19:56] know, a large language model and you can
[19:58] say, how can I get the best result? I
[20:01] want to start this kind of a business.
[20:02] What am I not thinking about when I want
[20:04] to do this business? You know, how do I
[20:07] fill out this form or whatever it is?
[20:09] And so really, I think that as people
[20:13] realize like the potential more and more
[20:16] and more, I think we're going to see
[20:18] this rise of incredible
[20:21] entrepreneurship, which I think is
[20:23] really exciting, you know? Um, and who
[20:27] knows where it's going to go from there.
[20:29] Yeah.
[20:31] >> Um, all right. So, we're ready to wrap
[20:33] up. Any final closing call to action
[20:36] words for the audience?
[20:38] >> Okay. So I I think you know in terms of
[20:42] you know actionable things to to take
[20:44] away away with you go and read some
[20:46] creative books like go and you know I
[20:49] know that there's so many interesting
[20:51] white papers out there and there's so
[20:53] much fascinating research but go and
[20:55] read the artist's way go and read the
[20:57] war of art go and read bird by bird go
[21:00] and read these books that have been
[21:02] written by creative people about how to
[21:04] come up with ideas.
[21:06] It's not something that happens by
[21:08] accident. Creativity is a muscle that
[21:11] you can train,
[21:14] you know, and I think it's one of those
[21:15] things where a lot of people are like,
[21:16] well, I'm either creative or I'm not
[21:18] creative or maybe I'll think of
[21:19] something in the shower, you know, maybe
[21:22] you will, but creativity is something
[21:25] that you can practice. You know, there's
[21:28] a whole bunch of different exercises.
[21:29] There are a whole bunch of different
[21:31] things that you can do as an individual
[21:33] to make yourself more creative. And I
[21:35] guarantee you as expertise becomes more
[21:39] accessible and more democratized, your
[21:42] creativity, the way that you apply this
[21:44] technology will differentiate you
[21:47] >> in a really powerful way. And so it's an
[21:50] exciting time to be here. The one thing
[21:52] I would say as as as well is as
[21:54] unintuitive as it sounds in this age of
[21:58] incredible hyper innovation like
[22:02] remember the child you once were.
[22:04] There's a wonderful saying, the creative
[22:05] adult is the child who survived. Um
[22:08] there's an intuitiveness at that part of
[22:10] you. There's a way of making that is
[22:14] profound and if you can reach back in
[22:16] and discover that um it will set you up
[22:19] for incredible success.
[22:21] >> Thank you so much. Yep. Renewed youth
[22:24] and AI guys. Thank you.
