Brilliant Develops AI Tutor to Force Students Through Difficult Math
Peter Yang
Because AI text generation encourages students to cheat and degrades cognitive stamina, educational platforms must reject automated answers and instead use agentic interfaces to keep learners struggling through core problem-solving.
Brilliant's AI tutor, Koji, deliberately withholds both direct answers and ready-made explanations, using probing voice questions to keep students in the productive struggle required for genuine comprehension. (10:49)
Because prompting frontier LLMs to generate lessons end-to-end produces incoherent instruction, Brilliant relies on human educators to design pedagogical narratives while constraining AI agents to deterministic UI APIs across thousands of interactive primitives. (18:05)
Every new lesson undergoes automated UI and physics evaluations, human editorial review, and roughly 1,000 stress-test sessions with adversarial synthetic students before incremental rollout. (29:30)
Brilliant builds defensibility against frontier AI labs by operating in a non-verifiable domain where automated reinforcement learning fails, using millions of live tutoring sessions to train proprietary student-learning signals directly into model weights. (34:39)
Detailed notes
## Background
Published by Peter Yang on YouTube on September 6, 2026, this episode features an interview with Brilliant co-founder and CEO Sue Khim about using AI to help kids think for themselves rather than cheat. According to the show notes, the conversation explores where US education is falling short, how Brilliant's AI tutor guides stuck students through problems, the technical architecture behind AI-built lessons, strategies for competing with frontier AI labs, and advice for raising kids who enjoy doing hard things.
## TL;DR
Brilliant co-founder and CEO Sue Khim joins Peter Yang to discuss why the US education system suffers from a 'learning trough' masked by rampant grade inflation, and how AI can be used to build cognitive grit rather than facilitate homework cheating. Sue demonstrates Brilliant's voice-enabled AI tutor, Koji, which intentionally withholds both direct answers and easy explanations so students must sit in the productive struggle required to discover core insights themselves. Moving under the hood, she shares how human designers craft the pedagogical narrative while AI agents assemble lessons using a deterministic library of interactive primitives, verified by automated UI evals and thousands of adversarial synthetic student simulations. Finally, they examine why human tutoring cannot be easily replicated by frontier labs using standard reinforcement learning, and share personal parenting philosophies on cultivating focus and a love for hard challenges.
## Atmosphere & style
The conversation feels like an engaging, candid fireside chat between two thoughtful product builders who are also deeply invested parents. Peter and Sue establish an immediate, relatable rapport—laughing over their own temptations to let AI make them lazy and swapping childhood memories of schooling in China, South Korea, and North America—before pivoting into crisp, pragmatic product demos. The emotional arc moves from sobering frustration over declining academic standards to geeky enthusiasm during live screen-shares of internal agent architectures, ultimately landing on a warm, inspiring note about trusting the untapped capability of young minds.
## Bulletin
- [10:49](https://www.youtube.com/watch?v=NsVayi42I0I&t=649s) Brilliant's AI tutor, Koji, deliberately withholds both direct answers and ready-made explanations, using probing voice questions to keep students in the productive struggle required for genuine comprehension.
- [18:05](https://www.youtube.com/watch?v=NsVayi42I0I&t=1085s) Because prompting frontier LLMs to generate lessons end-to-end produces incoherent instruction, Brilliant relies on human educators to design pedagogical narratives while constraining AI agents to deterministic UI APIs across thousands of interactive primitives.
- [29:30](https://www.youtube.com/watch?v=NsVayi42I0I&t=1770s) Every new lesson undergoes automated UI and physics evaluations, human editorial review, and roughly 1,000 stress-test sessions with adversarial synthetic students before incremental rollout.
- [34:39](https://www.youtube.com/watch?v=NsVayi42I0I&t=2079s) Brilliant builds defensibility against frontier AI labs by operating in a non-verifiable domain where automated reinforcement learning fails, using millions of live tutoring sessions to train proprietary student-learning signals directly into model weights.
## Key takeaways
- [01:34](https://www.youtube.com/watch?v=NsVayi42I0I&t=94s) U.S. education faces a severe 'learning trough' masked by rampant grade inflation: while student GPAs rise, standardized literacy and numeracy scores are falling, forcing elite STEM universities to offer remedial middle-school algebra.
- [04:02](https://www.youtube.com/watch?v=NsVayi42I0I&t=242s) National academic expectations have quietly eroded over time, exemplified by AP English Literature and Language exam passages dropping from college-level reading comprehension down to middle-school levels.
- [09:03](https://www.youtube.com/watch?v=NsVayi42I0I&t=543s) Physical classrooms are best suited for peer collaboration and human inspiration, whereas AI tutors excel at scalable, adaptive instruction and provide psychological safety where kids can fail repeatedly without fear of embarrassment.
- [10:49](https://www.youtube.com/watch?v=NsVayi42I0I&t=649s) Using AI to skip the mental effort of learning is like bringing a robotic arm to the gym to lift weights for you; even direct explanations let learners off the hook compared to guiding them to discover insights themselves.
- [13:09](https://www.youtube.com/watch?v=NsVayi42I0I&t=789s) Forcing learners to sit with difficult problems hurts short-term engagement and completion metrics compared to handing out easy hints, but optimizing for easy completion is a 'local maximum' that undermines real learning.
- [18:05](https://www.youtube.com/watch?v=NsVayi42I0I&t=1085s) Because frontier AI models have spiky capabilities, end-to-end AI lesson generation results in 'ed-tech slop'; human learning designers must architect the pedagogical sequence upfront while AI handles the middle 80% of implementation.
- [22:25](https://www.youtube.com/watch?v=NsVayi42I0I&t=1345s) Building reliable AI products requires designing an 'agent interface' alongside the user interface: Brilliant grounds its LLM in a deterministic library of composable primitives and schemas to eliminate hallucinations and reduce latency.
- [27:27](https://www.youtube.com/watch?v=NsVayi42I0I&t=1647s) Modern knowledge work is shifting toward 'building the machine that builds the thing,' using self-updating AI wikis and cross-departmental agent interfaces so new hires can ship user-facing work on day one.
- [29:30](https://www.youtube.com/watch?v=NsVayi42I0I&t=1770s) Before reaching real users, lessons are validated through automated primitive evaluations (checking physics, visual overlaps, and mobile tap targets), ~1,000 adversarial synthetic student simulations, and human taste reviews.
- [32:10](https://www.youtube.com/watch?v=NsVayi42I0I&t=1930s) Rather than optimizing for lesson completion rates or time spent on the app, Brilliant works backward from mastery outcomes using embedded formative and summative assessments to verify retention across weeks and months.
- [34:39](https://www.youtube.com/watch?v=NsVayi42I0I&t=2079s) Startups cannot survive in domains where frontier labs can easily apply automated reinforcement learning (like code compilation), but human tutoring is defensible because measuring genuine cognitive mastery requires real-world interaction data.
- [36:16](https://www.youtube.com/watch?v=NsVayi42I0I&t=2176s) General-purpose chatbots act as transactional 'answer machines' that lose visibility once a student copies a homework solution, whereas interactive tutoring platforms capture a closed-loop data flywheel of how students overcome misconceptions.
- [37:56](https://www.youtube.com/watch?v=NsVayi42I0I&t=2276s) Widespread AI homework cheating in the U.S. is driven by the flawed incentive of counting daily homework toward final grades, unlike international systems where homework is ungraded practice for exams.
- [42:19](https://www.youtube.com/watch?v=NsVayi42I0I&t=2539s) Effective educational tools and parenting should mimic the difficulty ramp of 'Super Mario'—calibrating challenges right at the edge of a child's ability so they build deep concentration and the confidence to tackle hard problems.
## Detailed walkthrough
### [00:00](https://www.youtube.com/watch?v=NsVayi42I0I&t=0s) Using AI to Make Kids Think, Not Just Cheat
Today, the prevailing narrative around artificial intelligence in schools is that students primarily use it as an engine for cheating. Sue Khim, co-founder and CEO of Brilliant, rejects the idea that technology must erode human competence: "We believe technology can and should be making our kids stronger, not dumber and weaker." Host Peter Yang readily admits to feeling the same pull in his own daily life, noting that AI can easily make adults lazy because asking a model to produce an answer on demand is far less taxing than sitting down and doing the actual learning.
Brilliant takes a counterintuitive approach to interactive learning and AI tutoring: their software actively avoids handing out ready-made explanations. While receiving a clear explanation feels satisfying in the moment, it robs the student of the mental struggle required for genuine understanding. Sue argues that if the industry is genuinely building toward superintelligence, that capability should not be squandered on automated answer delivery. Instead, it should be leveraged to keep learners engaged through friction, encouraging them to grapple with hard concepts and think things through on their own.
[01:34](https://www.youtube.com/watch?v=NsVayi42I0I&t=94s) Grade Inflation and the U.S. Education "Learning Trough"
When assessing the state of the American educational landscape, Sue describes a system defined by "high highs" and "low lows." On the positive side, the United States offers exceptional latitude for institutional experimentation. Talented educators and founders can launch novel micro-schools, experimental academies, and innovative homeschool curricula in a way few other countries permit. Yet the broader system suffers from an alarming paradox: national standardized test scores are tumbling even as student grades continue to climb.
Basic literacy and numeracy have suffered dramatic declines. Sue notes that universities with historically rigorous STEM programs are now forced to offer remedial algebra courses—covering middle-school concepts—just to get incoming college students up to speed. Rather than confronting the root causes of underperformance, institutions have embraced widespread grade inflation. When a school waters down its grading scale to ensure more pupils secure an "A," neighboring institutions face immediate social pressure to follow suit so their own students are not penalized with lower GPAs. This dynamic functions as an opaque band-aid that keeps parents temporarily content while masking an unprecedented "learning trough."
```mermaid
flowchart TD
accTitle: The Grade Inflation Feedback Loop
accDescr: Diagram illustrating how declining student performance leads to lowered testing standards and grade inflation to appease parents.
subgraph Reality["Underlying Reality"]
A["Falling Student Competence<br/>(Math & Reading Deficits)"]
B["Lowered Standardized<br/>Test Baselines"]
A --> B
end
subgraph Reaction["Institutional Reaction"]
C["Parental Outcry & Pressure"]
D["Lowered School Standards &<br/>Grade Inflation ('A' for Everyone)"]
B --> C
C --> D
end
subgraph Consequence["Long-Term Impact"]
E["Remedial Algebra in College"]
F["Apparent Success Masks<br/>Real Learning Drop"]
D --> F
D --> E
end
```
- Grade inflation creates a competitive race to the bottom where schools cannot risk giving out C's when competing institutions award easy A's.
- The domestic decline is largely concealed by lowering the difficulty of domestic tests, leaving internationally graded exams as the primary metric where the relative performance drop remains starkly visible.
- Sue compares the positive potential of superintelligent AI to the invention of written language, which effectively endowed humanity with infinite external memory.
[04:02](https://www.youtube.com/watch?v=NsVayi42I0I&t=242s) Cross-Cultural Schooling and Declining Academic Standards
Reflecting on his own childhood, Peter recalls attending first grade in China, an experience characterized by rigorous, high-pressure memorization of Mandarin and math where he pulled straight C's, before moving to Canada, where schooling felt like an effortless cruise all the way through the seventh grade. Sue shares a similar background of attending school in South Korea and moving frequently across different school systems as a child. Both agree that traditional school schedules run far longer than necessary for the actual volume of learning delivered, largely because schools serve broader societal functions like childcare rather than pure academic acceleration.
Even more troubling to Sue is how national academic milestones have lowered their expectations over time. Examining recent historical data on the AP English Literature and Language exams reveals a stark downward drift: an exam originally designed to evaluate college-level and post-graduate reading comprehension gradually declined to assess high school passages, and over the past two years has dropped down to middle-school reading levels. To Sue, this quiet capitulation feels as though institutions "have just given up" on challenging young minds.
[06:35](https://www.youtube.com/watch?v=NsVayi42I0I&t=395s) Rethinking the Classroom: Where AI Outperforms Traditional Instruction
Peter discusses the dilemma of modern parenting—trying to avoid toxic "tiger parenting" while recognizing that passive classroom lectures leave children disengaged. In a standard classroom of twenty-five students, listening to an instructor talk at a blackboard is rarely effective. Sue highlights that the true, irreplaceable value of physical classrooms lies in peer-to-peer collaboration and the infectious enthusiasm of a teacher who can inspire and motivate a room. However, standard curricula squander that human talent by reducing teachers to mechanical delivery engines who write notes on chalkboards while students passively stare at desks.
Software and AI systems represent a transformative shift because they excel at the exact tasks human teachers cannot scale to an entire room: personalized, adaptive instruction with real-time feedback loops. While human private tutors offer individualized attention and parent updates, their exorbitant cost makes them inaccessible to the vast majority of families. Well-designed interactive software not only collapses that cost barrier, but in many dimensions actually outperforms a human tutor through instant graphical simulations, hands-on experimentation, and dynamic behavioral adjustments tailored to the precise moment a student gets stuck.
[09:03](https://www.youtube.com/watch?v=NsVayi42I0I&t=543s) Psychological Safety and the Mission for a World-Class AI Tutor
An AI tutor can guide a student through problem-solving by drawing on a massive amount of data and repetitions regarding how kids best learn a specific concept, while also generating personalized reviews. Beyond the data, Sue points out a major psychological benefit they hear about constantly: "there's no fear of embarrassment or failure." Most kids find the mere thought of raising their hand in a classroom horrifying, so they avoid speaking up. With an AI tutor, however, kids feel completely comfortable trying and trying again without judgment. Peter agrees, noting that when a teacher has 25 kids in a classroom, it is nearly impossible to hold personal context on every student and give each one individualized attention. Sue echoes that teachers are already asked to do far too much.
This leads directly into Brilliant's overarching mission: bringing a world-class tutor to every home. Underlying that mission is a core philosophy that technology can and should make kids stronger, not dumber and weaker. Today, students mostly use AI to cheat. Sue shares a vivid analogy the team uses: "using AI as a way to skip the part where you learn is like bringing a robotic arm to the gym to lift weights for you. Like we're really losing the plot of why you went to the gym in the first place."
To counter this, Brilliant built its AI tutor, Koji, to use its own intelligence to protect the time and effort a student spends thinking for themselves, acting just like a great human teacher would. Peter laughs and admits it isn't just kids falling into this trap—he feels AI is making him dumber too, simply because it is so easy to ask it to do things for him. "It's so seductive," Sue agrees, before pulling up a demo of the product in action.
[10:49](https://www.youtube.com/watch?v=NsVayi42I0I&t=649s) Koji in Action: Why Explanations Are Close to Cheating
Sue plays an actual recording of a real tutoring session on Brilliant to illustrate what happens when a learner gets stuck. In the session, a student checks an answer, sees that it is incorrect, and goes back and forth via voice with Koji (with the student's audio muted in the playback for privacy reasons).
While everyone knows that handing over the right answer doesn't help someone learn, Sue shares a much more counterintuitive philosophy at Brilliant: "we try not to offer explanations either. Like explanations feel good, but you're not doing the work yourself." Instead, Brilliant puts the learner through the harder work of figuring it out on their own.
```mermaid
flowchart LR
accTitle: Traditional AI vs. Brilliant's Koji Pedagogy
accDescr: Comparison showing how giving answers or explanations lets the learner off the hook, whereas Koji guides the student to sit in the struggle and discover the insight themselves.
subgraph Problem["Student Hits a Wall"]
S["Student submits wrong answer<br/>(Shades 5 unequal parts for 5/12)"]
end
subgraph EasyWay["The 'Let Off the Hook' Path"]
A1["Give the Answer<br/>(Cheating)"]
A2["Give Direct Explanation<br/>(Feels good, no real work)"]
end
subgraph KojiWay["Koji's Pedagogical Path"]
K1["Ask probing questions via voice"]
K2["Student sits in the struggle"]
K3["Student discovers insight<br/>(Shapes have different sizes)"]
end
S -->|"Standard AI / Hovering Parent"| EasyWay
S -->|"Brilliant's Koji"| K1
K1 --> K2
K2 --> K3
```
In the demo problem, the student is learning fractions and needs to make $5/12$ by shading parts of a shape. The student shaded five different parts, which makes intuitive sense on the surface—they understand the "5" part of the fraction, but not the "12ths." The catch is that the individual shapes within the diagram are worth different amounts, and that is the exact insight the student needs to discover.
As a teacher or a parent hovering over a child, the most natural impulse is to jump in and deliver the exact explanation Sue just gave Peter. However, that is not an effective tutoring intervention because "that explanation only makes sense if you kind of already understand it." Brilliant builds around a bold premise:
- **Cheating and explanations are closer than you'd think:** Both act as a way of letting the learner off the hook.
- **Sitting in the struggle:** The goal is to keep the learner sitting in the struggle of asking *why* their attempt is wrong, figuring out the core insight themselves, and realizing how far they can go using their own reasoning.
- **Lasting impact:** Getting a student to cross that bridge themselves creates a vastly more powerful learning session than simply telling them why their answer was wrong.
[13:09](https://www.youtube.com/watch?v=NsVayi42I0I&t=789s) Balancing Struggle and Motivation
Peter notes that building a product like this requires a delicate balance between teaching and motivation. He shares an anecdote about watching his own daughter use Brilliant: during onboarding, the problems were easy enough that she breezed through without talking to the AI at all. When the material eventually got harder, Peter pointed out the avatar on the left side of the screen. Instead of explaining the answers, Koji walked her through the steps by asking a series of peripheral, guiding questions to help her reach the answer herself. Peter asks how the team thinks about keeping kids going without making the experience so easy that they don't learn, or so hard that they quit.
Sue explains that they use both non-AI and AI interventions to strike this balance:
- **Non-AI product mechanics (Bread-and-butter UI):** Pacing, feedback, and hints are carefully calibrated. During onboarding, a student builds up reps, learns how a lesson works, and gets immediate UI feedback as problems get incrementally harder. Keeping the learner actively doing something—manipulating objects on screen, making predictions, and testing ideas—creates a series of small interactions that build up until the student says, "Oh wait, I see it, like I get it now."
- **AI interventions (Koji's personality and pedagogy):** Once a student genuinely struggles, Koji steps in. Designing how Koji responds is one of Brilliant's most active areas of development. A great tutor doesn't just explain a concept; they constantly make micro-decisions about the student's next move:
- What exactly is the student confused about?
- Are they ready for a hint?
- Did they make a small slip-up, or are they missing a bigger foundational concept?
- Should the tutor simplify the problem, ask them to draw it, or just let them struggle for another minute?
Managing the trade-off between a student getting so frustrated that they drop off entirely versus doing what is pedagogically most effective is the core judgment being built into Koji. Having run a beta for over six months and been live for a few weeks at the time of recording, Brilliant is seeing month-over-month improvements in learners sticking with difficult problems.
Sue candidly admits that forcing learners to stick with something hard is "absolutely like worse in the short term for engagement." If they simply handed out answers or gave massive, problem-unlocking hints whenever someone got stuck, users would complete more problems and feel much less frustrated. However, she views that easy route as a "local maximum." If we truly have access to superintelligence, we should use it to help students stick with hard challenges and do better thinking.
Peter connects this back to their earlier discussion on the US education system, where the easiest path is just giving every student an A. Sue agrees, laughing about how hard it is even for her as a parent: when her own kids are about to give up, every instinct screams to just tell them the answer because it would be so much easier. Ultimately, the magic of a great human tutor lies in exercising that exact judgment to keep a child going and extend the window of time they can focus and concentrate.
[16:50](https://www.youtube.com/watch?v=NsVayi42I0I&t=1010s) Three Core Principles for Building Under the Hood
Shifting to a builder's perspective, Peter asks how the product actually works behind the scenes. On the surface, the default experience looks simple: a student has a problem and can talk to Koji about it. He asks what product principles are required to make that simple setup work well in practice.
Sue confirms that while the user-facing UI is intentionally very simple, there is a tremendous amount happening under the hood. Before pulling up her screen for a set of technical demos, she boils their engineering and product philosophy down to three foundational principles:
1. **AI models are very spiky:** It is critical to use AI only for what it is genuinely good at, and avoid relying on it for what it is bad at.
2. **The agent interface is just as important as the user interface:** When building products today, designing how the AI agent perceives and interacts with the system is on par with traditional UI design.
3. **Everyone's job is now to define an agent interface for their area:** Across the team, each discipline must rethink its domain in terms of how an agent interfaces with it.
[18:05](https://www.youtube.com/watch?v=NsVayi42I0I&t=1085s) Why Humans Design Lessons and AI Implements Them
Sue Khim presents a concrete behind-the-scenes look at how Brilliant integrates agentic workflows into content development. Demonstrating a video of a learning designer sketching out a lesson for teaching the coordinate plane, Sue explains that Brilliant previously attempted to prompt models like Codex and Claude to simply generate content from scratch. Even after being trained on their entire body of pedagogical interventions, the output was lacking. It appeared superficially correct, but in reality, it was nowhere close to the standard achieved by a master teacher. Students could instantly feel the defect: they would struggle and become intensely frustrated because the instructional sequence turned into an incoherent mishmash.
```mermaid
flowchart TD
accTitle: Brilliant Lesson Creation Workflow
accDescr: Diagram showing human pedagogy design handed off to an AI implementation stage before final verification.
subgraph Phase1["1. Human Pedagogical Design"]
A["Master Learning Designer"] --> B["Sequence & Story Sketches"]
end
subgraph Phase2["2. Agentic Implementation"]
B --> C["AI Agent / LLM"]
D["Brilliant Tooling & Harness"] --> C
C --> E["Interactive Lesson Modules"]
end
subgraph Phase3["3. Verification & Deployment"]
E --> F["Human Review & Quality Control"]
F --> G["Live Student Experience"]
end
```
Because of this gap, Brilliant establishes a firm rule: human educators must craft the core pedagogical narrative and sequencing for every concept, while AI handles implementation. Sue warns that companies attempting to deliver an experience driven entirely end-to-end by an LLM—where a user speaks to a model, which delegates to other models in hopes of magically resolving complex requests—are bound to disappoint customers. Tutoring consists of a dozen distinct subtasks, and because frontier models have uneven capabilities, their weaknesses can compromise the entire product. Referencing Balaji Srinivasan's observation that AI operates best as an "80% middle solution" rather than an end-to-end silver bullet, Sue and Peter Yang emphasize that humans must remain anchored on both sides of the pipeline: upfront conceptual planning and rigorous post-generation review. Without that vigilance, platforms produce low-quality educational filler—or "ed-tech slop"—that causes immediate user churn.
- LLMs excel at generating functioning code and executing explicit implementation tasks, but struggle with macro-level architecture and engaging pedagogy.
- When products rely unchecked on AI generation, engagement metrics drop sharply because learners quickly detect disjointed instruction.
---
[22:25](https://www.youtube.com/watch?v=NsVayi42I0I&t=1345s) Primitives: The Building Blocks Behind Brilliant's AI
Peter asks Sue to clarify what she means by "designing for agents" when the end learner is still a child. Sue points out that building a consumer AI product requires dual interfaces: an intuitive, delightful user UI for the student, and an equally robust agent UI for the model. An agent interface consists of the tools, actions, skills, and harness that grant an LLM precise hooks into the underlying product.
```mermaid
flowchart LR
accTitle: Dual Interface Architecture with Primitives
accDescr: How student interactions and LLM actions interface through a deterministic primitives library.
subgraph StudentLayer["Student Experience"]
S["Student User"] <--> UI["Interactive UI Canvas"]
end
subgraph CoreEngine["Deterministic Core"]
UI <--> P["Primitives Library<br/>(Graphing, Problems, Annotations)"]
end
subgraph AgentLayer["Agent Experience"]
P <--> API["Agent UI / Tool APIs"]
API <--> LLM["LLM Agent"]
end
```
To demonstrate this architecture, Sue showcases Brilliant's interactive quadratics module alongside their internal primitives library. Displaying a rail of composable components, she explains that every interactive element has an associated deterministic API. Instead of forcing the model to generate whole visual applications or invent tutoring interventions out of nowhere, the agent can call these APIs to instantiate a problem, place an annotation, highlight an area on a coordinate grid, or ask targeted sub-questions. Grounding the agent in structured schemas prevents latency spikes, suppresses hallucinations, and ensures high accuracy. Covering just an Algebra 1 curriculum demanded thousands of these modules, enabling an agent to ingest a designer's sketches, bind them to an engineer's graphing code, and rapidly assemble verified learning sequences.
- **Dual-surface design**: Every feature must provide a delightful frontend for students and a structured, tool-calling API layer for agents.
- **Latency and accuracy gains**: Constraining LLMs to composable components and schemas drastically cuts down inference latency and eliminates unpredictable hallucinations.
- **Multimodal real-time reactions**: The agent continuously observes user canvas interactions and uses the primitives schema to orchestrate the next pedagogical intervention.
---
[26:08](https://www.youtube.com/watch?v=NsVayi42I0I&t=1568s) Turning Company Knowledge into Agent Interfaces
Sue expands on a broader cultural shift within Brilliant: every employee's core responsibility now includes defining interfaces for their respective domain. Because workers are building alongside agents, AI serves as the connective tissue bridging disparate teams and repositories. Engineers, designers, and educators construct an interlocking ecosystem of tools so that any employee using an agent can autonomously retrieve company context and enact meaningful changes.
The overarching vision is that an employee on day one can immediately leverage the accumulated institutional expertise of the entire company—from established pedagogical philosophies and existing software tooling to explicit guidelines on human-AI task divisions. By establishing detailed documentation and deterministic agent interfaces across every department, newly hired team members can bring their specialized skills to bear immediately, orchestrating agents that navigate Brilliant's entire network with full context.
[27:27](https://www.youtube.com/watch?v=NsVayi42I0I&t=1647s) "Building the Machine That Builds the Thing" and Day-One Shipping
Peter and Sue discuss how artificial intelligence has fundamentally transformed internal workflows and employee productivity. The primary mental shift for knowledge workers is moving away from simply building a product to "building the machine that builds the thing." Peter points out how traditional onboarding used to require new hires to wade through mountains of stale documentation, read countless wikis, and schedule dozens of one-on-one meetings. Sue notes that one of the single best innovations enabled by modern AI tools is the wiki that essentially writes itself and remains continually integrated into daily workflows, eliminating the massive chore of keeping internal documentation up to date.
When it comes to onboarding new hires into these AI-augmented workflows, Sue emphasizes that Brilliant adheres strictly to a philosophy of learning by doing across all domains. Whether someone is hired as a software engineer or as a learning designer, the company pushes for new team members to ship something user-facing on their very first day. Sue explains that shipping immediately forces a hire to have their development environment completely installed and operational, allowing them to experience the end-to-end pipeline of taking an idea all the way to production. The entire learning design team at Brilliant has evolved to become quite technical, using internal tooling to build interactive lessons directly. While Sue admits their process is imperfect, the goal is always to make it possible for a new hire to make a tangible, user-facing impact right away.
[29:30](https://www.youtube.com/watch?v=NsVayi42I0I&t=1770s) Evals, Human Taste, and Simulating 1,000 Tutoring Sessions with Synthetic Students
When Peter asks how Brilliant guarantees lesson quality—such as when a newly hired learning designer authors a math module—Sue breaks down their multi-layered evaluation pipeline. Quality assurance begins with comprehensive automated evaluations run on their interactive primitives. These evals check far more than bare mathematical or factual correctness; they verify visual formatting, test whether the interactive elements obey the laws of physics, confirm there are no overlapping visual areas, and ensure buttons and drag targets have generous tap areas for mobile interfaces.
Beyond automated system checks, Sue emphasizes that human taste and editorial discretion remain non-negotiable. Brilliant employs multiple human reviewers for every piece of content, relying on learning designers for their specific craft, judgment, and pedagogical taste. Before any module reaches real users, Brilliant also runs automated stress tests using synthetic students. These simulated personas complete around a thousand tutoring sessions per lesson, intentionally taking adversarial paths or "barking up the wrong tree" to see if the AI tutor's interventions successfully rescue the student or spiral off the rails. While Sue acknowledges that simulated users are only about "20% as good as real human data," the synthetic runs catch glaring mistakes before features roll out incrementally to real students.
```mermaid
flowchart TD
accTitle: Brilliant Lesson QA Pipeline
accDescr: The workflow from initial lesson creation through automated evals, synthetic simulations, human review, and incremental rollout.
subgraph Creation ["1. Content Creation"]
A["Learning Designer Drafts Lesson"]
end
subgraph Deployment ["3. Release & Observation"]
E["Incremental User Rollout"]
F["Real Student Data & Tutoring Telemetry"]
end
A --> B
A --> C
B --> D
C --> D
D --> E
E --> F
```
- **Automated Primitive Evals:** Ensure interactive elements adhere to physics rules, maintain proper tap-target padding, avoid graphical collisions, and compute correct mathematical logic.
- **Synthetic Student Personalities:** Test edge cases by simulating different behaviors—such as hyper-advanced students who skip intermediate steps or struggling, adversarial students pursuing wrong problem paths.
- **Incremental Staged Rollouts:** Real-world release occurs gradually so that telemetry from real sessions can refine how the tutor handles misconceptions.
[32:10](https://www.youtube.com/watch?v=NsVayi42I0I&t=1930s) Assessing Actual Mastery Over Completion Rates
Addressing Peter's question about how to calibrate lesson difficulty without encouraging students to breeze through trivially easy content, Sue explains that Brilliant deliberately avoids optimizing for completion rate or total time spent learning. If an educational product optimizes strictly for completion metrics, the natural incentive is to make the content easier and water it down. Instead, Brilliant works backwards from clear learning outcomes: determining exactly what a student should be capable of solving by the end of a specific chapter.
Performance is judged through rigorous formative assessments embedded in each lesson as well as comprehensive summative assessments at the end of units. The goal is to verify genuine competence and long-term retention: whether a student can execute the skill today, one week later, and one month later. If a fast learner can demonstrate mastery across fewer nodes in less time, the platform accelerates them forward; conversely, if a student is fundamentally struggling, the objective shifts toward guiding them backward to reinforce missing prerequisites rather than forcing them through a lesson they do not comprehend. Peter observes that relying heavily on mini-tests clashes with current trends in US public education, where frequent testing is often viewed as taboo. Sue agrees, pointing out that operating as a direct-to-consumer platform frees Brilliant from bureaucratic trends and allows them to prioritize whatever pedagogical methods actually work.
[34:39](https://www.youtube.com/watch?v=NsVayi42I0I&t=2079s) Defensibility Against Frontier Labs: Why You Can’t RL Human Tutoring
Peter asks how an AI education company builds durable defensibility when the underlying foundational models evolve at blinding speed and lightweight AI products can be easily copied. Sue lays out Brilliant's guiding rule for building software that survives competition with frontier artificial intelligence labs:
> "Our rule of thumb is if the big model companies can RL your domain, they will eat you alive, but there’s lots of alpha finding domains that no one else can RL on."
If an objective has an automatically verifiable reward function—such as writing software code where a compiler or unit test immediately returns pass/fail—frontier model labs can scale reinforcement learning (RL) against it and rapidly outcompete specialized startups. Defensibility belongs exclusively to companies operating in domains where automated verification is impossible and valuable proprietary data must be gathered from the real world. Tutoring represents an inherently non-verifiable domain because the true reward metric is whether an actual human being learned a concept deeply and sustained genuine cognitive attention on the task. Gathering that data requires millions of live tutoring sessions, real-world student misconceptions, custom feedback loops, and specialized graphical environments built across billions of solved problems.
[36:16](https://www.youtube.com/watch?v=NsVayi42I0I&t=2176s) The Tutoring Data Flywheel vs. Frontier Labs' "Answer Machines"
Sue explains that Brilliant is taking the novel data generated from its tutoring sessions to bake better tutoring instincts directly into the model weights. By doing so, they are creating a vertically integrated, optimized experience tailored to their specific point of view on how to make learning more efficient and effective. Her core strategic rule for competing with big AI labs is to find areas where unique data makes the product stronger over time—or, as Peter adds, where simply using the product generates that unique data. "You got to build the product, you got to get the data, and then that data makes your product better," Sue agrees. "Like that's a great flywheel."
Playing devil's advocate with a laugh, Peter points out that plenty of kids are already talking to ChatGPT, giving OpenAI massive amounts of student interaction data. However, he notes they are likely just asking ChatGPT to do their homework rather than following a real learning process. Sue confirms that this is a fundamental limitation every frontier lab has run into with "homework help": a student slurps in their homework, the "answer machine" spits out the solutions, and the interaction immediately ends. Because the exchange is purely transactional—solving the assignment rather than teaching the material—ChatGPT has no idea whether the student actually understood anything. For Brilliant, that kind of interaction only reveals what topic is on a student's homework sheet; it provides zero useful signal for training a better AI tutor.
```mermaid
flowchart TD
accTitle: Brilliant's Learning Flywheel vs. Frontier Lab Answer Machines
accDescr: Comparison showing how Frontier Labs only capture transactional homework prompts without knowing if a student learned, whereas Brilliant's interactive tutoring sessions generate verified learning data that trains better tutoring instincts into the model weights.
subgraph Frontier["Frontier Lab 'Answer Machine'"]
F1["Student slurps in homework"] --> F2["AI outputs answers"]
F2 --> F3["Interaction ends (unknown if learned)"]
end
subgraph Brilliant["Brilliant's Vertically Integrated Flywheel"]
B1["Interactive tutoring session"] --> B2["Captures verified learning data"]
B2 --> B3["Trains tutoring instincts into model weights"]
B3 --> B1
end
```
[37:56](https://www.youtube.com/watch?v=NsVayi42I0I&t=2276s) The US Homework Incentives Problem
Peter observes that kids are naturally smart and will always find the shortest path to finish their homework so they can go off and play. Sue argues that this behavior stems from a broken incentives structure unique to the United States: counting homework toward a student's final grade. In other countries, students are graded strictly on tests, not on their daily homework. Because of that, students outside the US quickly realize that cheating on homework is pointless—homework is simply there to help them "get reps on the things I need to do to pass the test." Rather than panicking about AI enabling homework cheating, Sue suggests that homework probably shouldn't have counted toward grades in the first place, and AI is finally forcing educators to fix that underlying incentive problem.
Peter agrees, suggesting that homework could shift toward project-based work—measuring what a student actually builds rather than whether they filled out a worksheet correctly. Sue emphasizes that it all comes down to what outcome you measure and what you ask the student to do. If you tell smart kids that the entire purpose of an assignment is to get a grade, and there is an easy shortcut to get that good grade, "of course they're going to do that." That was never the intended point of homework, she says, "but we have made it the point by creating this incentive."
[39:10](https://www.youtube.com/watch?v=NsVayi42I0I&t=2350s) Free-Range Parenting, Biographies, and Cultivating Attention
Curious about how the CEO of an education startup approaches this at home, Peter asks Sue whether she wants her own kids to get straight A's and what she wants them to optimize for. Sue shares that her own parents were "very free-range" and likely never even looked at a report card. While other kids' parents hovered and helped with assignments, her parents drew a firm line: "School is your job, not my job... if you can't do your homework, I guess you can't do your homework." At the same time, they held very high standards, spoke constantly about how difficult it is to achieve great things, were unafraid to tackle hard things themselves, and told Sue she needed to use her talents to solve really hard problems. To reinforce this—in what Peter jokingly calls a "passively aggressively" motivating move—they bought her stacks of biographies about people toiling away for a long time at super hard problems no human had ever solved before, such as Marie Curie giving herself radiation poisoning.
With her own children, who are currently five and three years old, Sue focuses on cultivating concentration and attention by creating space for them to immerse themselves in their own unique interests. Her goal is for them to get reps experiencing that learning something new *should* feel hard, while also being deeply satisfying and fun. It doesn't have to be math:
- Building something
- Mastering the monkey bars
- Joining a chess club
- Running a lemonade stand
- Learning magic tricks
Sue warns that as soon as kids start believing that "learning sucks," that you only do it to please authority figures, and that having ChatGPT do your homework for a good grade is the way to go, "you've like lost the plot, right? And it's really, really hard to undo." Instead, she tells her kids that learning isn't about the answer—it is about strengthening the part of yourself that can concentrate, struggle, and remain unafraid of trying new problems. Right now, she cares most about how deep of a rabbit hole they can go down by themselves simply because they are fascinated by something.
[42:19](https://www.youtube.com/watch?v=NsVayi42I0I&t=2539s) The "Super Mario" Ramp of Difficulty
Peter relates this to his own children, who are five and eight. While he believes in letting them try many things to see what they like, he notes that the core philosophy of Brilliant is that even when you love something, getting good at it still requires struggle. Teaching a child to push through that struggle is tough as a parent: for instance, his daughter loves "vibe coding" games, but when she hits bugs, she gets demotivated and thinks, "Oh, maybe I'm not very good at vibe coding games," requiring him to step in and encourage her.
Sue points out that this exact challenge—creating the "correct ramp like just at the edge of your difficulty" with pacing that keeps you sticking with it—is what learning products will get exponentially better at solving. She compares it to playing *Super Mario*: when a kid is jumping across platforms, there is never a moment where they think, "Oh man, I'm just not good at Mario. Like I was not meant for this." The game is structured so that the next jump feels really hard, yet you instinctively feel like if you try 10 more times, you can nail it. If childhood education worked like that—instilling the belief that challenges will require more effort and make your brain work harder, "but you know, I can do that"—kids would walk away with both a sense of accomplishment and a lifelong willingness to do hard things.
Wrapping up, Peter praises Brilliant for being so approachable and accessible, contrasting it with the Bay Area where many private schools cost around $50,000 a year. Sue notes with a laugh that Peter's five- and eight-year-old kids are actually way younger than Brilliant's target demographic—the product is built for middle school and high school students, though they are working on expanding—and is delighted to hear that Peter's eight-year-old daughter has already made it pretty far into Brilliant's coding course.
[44:35](https://www.youtube.com/watch?v=NsVayi42I0I&t=2675s) Setting High Standards and the Algebra Debate
Continuing their conversation on raising ambitious children, the discussion turns to the immense, often underestimated potential of young minds. Peter argues that children are significantly more capable than adults realize, noting with a laugh that even first graders could grasp core algebraic concepts if they were explained clearly and visually. Sue agrees wholeheartedly, pointing out the frustrating contrast in public schooling policy—such as the contentious ongoing political debates in California over whether schools should even allow students to take algebra in the eighth grade.
Rather than lowering expectations to meet arbitrary institutional benchmarks, Sue’s philosophy is straightforward: "Set high standards. Set high standards. And like you'll be very surprised by what kids can do." By creating an environment where rigorous problem-solving is embraced rather than feared or delayed, educators and parents can unlock abilities in children that traditional curricula often suppress.
[44:58](https://www.youtube.com/watch?v=NsVayi42I0I&t=2698s) Where to Find Brilliant and Final Thoughts
As the interview wraps up, Sue shares where learners and parents can engage with Brilliant and follow their work. The core platform is available on the web at brilliant.org, as well as on mobile devices through both the Apple App Store and Google Play Store. For behind-the-scenes previews and product updates on features shipping soon, users can follow Brilliant on Twitter (X).
Closing out the show, Peter expresses tremendous admiration for Sue’s mission. He remarks that building an education company that actually fosters deep thinking is infinitely harder than developing a mobile game or chasing pure entertainment metrics, but its long-term impact on the next generation is immeasurable. Sue warmly acknowledges the difficulty of the journey, calling the entire endeavor a true "labor of love."
- **Platform Availability**: Available on the web at `brilliant.org` and as mobile applications in both the iOS App Store and Google Play Store.
- **Social Media**: Updates and feature previews are regularly shared on Twitter (@BrilliantOrg).
- **Core Mission**: Choosing the difficult path of building educational tools that encourage independent thinking over frictionless entertainment.
## Notable quotes
> [00:00](https://www.youtube.com/watch?v=NsVayi42I0I&t=0s) We believe technology can and should be making our kids stronger, not dumber and weaker. — Sue Khim
> [09:03](https://www.youtube.com/watch?v=NsVayi42I0I&t=543s) there's no fear of embarrassment or failure. — Sue Khim
> [09:03](https://www.youtube.com/watch?v=NsVayi42I0I&t=543s) using AI as a way to skip the part where you learn is like bringing a robotic arm to the gym to lift weights for you. Like we're really losing the plot of why you went to the gym in the first place. — Sue Khim
> [10:49](https://www.youtube.com/watch?v=NsVayi42I0I&t=649s) we try not to offer explanations either. Like explanations feel good, but you're not doing the work yourself. — Sue Khim
> [10:49](https://www.youtube.com/watch?v=NsVayi42I0I&t=649s) that explanation only makes sense if you kind of already understand it. — Sue Khim
> [27:27](https://www.youtube.com/watch?v=NsVayi42I0I&t=1647s) building the machine that builds the thing. — Peter Yang
> [34:39](https://www.youtube.com/watch?v=NsVayi42I0I&t=2079s) Our rule of thumb is if the big model companies can RL your domain, they will eat you alive, but there’s lots of alpha finding domains that no one else can RL on. — Sue Khim
> [36:16](https://www.youtube.com/watch?v=NsVayi42I0I&t=2176s) You got to build the product, you got to get the data, and then that data makes your product better, — Sue Khim
> [39:10](https://www.youtube.com/watch?v=NsVayi42I0I&t=2350s) School is your job, not my job... if you can't do your homework, I guess you can't do your homework. — Sue Khim
> [39:10](https://www.youtube.com/watch?v=NsVayi42I0I&t=2350s) you've like lost the plot, right? And it's really, really hard to undo. — Sue Khim
> [44:35](https://www.youtube.com/watch?v=NsVayi42I0I&t=2675s) Set high standards. Set high standards. And like you'll be very surprised by what kids can do. — Sue Khim
## Mentioned
Sue Khim, Peter Yang, Brilliant, Koji, OpenAI, ChatGPT, Claude, Codex, Balaji Srinivasan, Marie Curie, Super Mario, AP English Literature and Language exams
## Video description
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As the co-founder of Brilliant, Sue is building an AI tutor to help kids think for themselves. As a parent, I’m excited about how AI can personalize learning for my kids and support their teachers. Sue shared where she thinks US education is falling short and showed me how her AI tutor helps a stuck student work through a problem. If you’re a parent, this episode is a must-watch.
We talked about:
(00:00) Why AI should make kids think harder
(01:34) Why test scores are down while grades are up
(09:41) Koji: An AI tutor that won’t give you the answer
(18:05) Why humans design lessons and AI builds them
(22:25) Primitives: The building blocks behind Brilliant’s AI
(29:30) Testing AI lessons with simulated students
(32:10) Measuring learning, not lesson completion
(34:39) Sue’s rule for competing with the big AI labs
(39:10) How to raise kids who enjoy doing hard things
Thanks to our sponsors:
Riverside: All-in-one AI studio for podcasts and video https://creators.riverside.com/PeterYang
Linear: The AI agent platform for modern teams https://linear.app/behind-the-craft
Wispr Flow: 4x faster than typing with your voice https://ref.wisprflow.ai/peteryang
Where to find Sue:
LinkedIn: https://www.linkedin.com/in/sue-khim-70b86014/
Brilliant: https://brilliant.org
Subscribe to this channel - more interviews coming soon!
Brilliant CEO Sue Khim argues that instead of functioning as an answer engine that erodes competence, artificial intelligence should be designed to preserve productive cognitive struggle and teach students how to think independently. Speaking with host Peter Yang, she outlines how declining U.S. academic standards, flawed homework incentives, and specialized AI architectures shape the future of interactive learning.
The U.S. Learning Trough and Broken Incentives (1:34)
While the United States allows exceptional freedom for educational experimentation, Khim describes a broader system caught in an unprecedented "learning trough." Standardized test scores in basic literacy and numeracy are falling even as student grades climb. Khim points out that historically rigorous university STEM programs now must offer remedial algebra covering middle-school concepts, and the AP English exam has drifted over recent years from assessing college-level reading comprehension down to middle-school levels. Rather than addressing root causes, schools appease parents through grade inflation, creating pressure for neighboring schools to award easy A's so their students' GPAs do not suffer.
This decline is compounded by how U.S. schools incentivize homework. Unlike countries that grade strictly on exams—making daily assignments practice for the test—American schools count homework toward final grades. Khim argues that when smart kids are told the goal of an assignment is a grade, using AI to cheat is a rational shortcut. Fixing the problem requires changing what schools measure rather than merely panicking over AI tools.
Why Explanations Are Close to Cheating (10:49)
Khim compares using AI to skip the work of learning to "bringing a robotic arm to the gym to lift weights for you." To counter this, Brilliant's AI tutor, Koji, avoids not only direct answers but also ready-made explanations. Khim contends that explanations feel satisfying in the moment but let the learner off the hook without doing the mental work. In a live session demo where a student incorrectly shaded five unequal parts to represent 5/12, Koji used voice prompts and peripheral questions rather than explaining that the shapes had different sizes, forcing the student to discover the core insight independently.
Keeping students in this struggle without causing them to quit requires balancing non-AI mechanics—such as interactive object manipulation and Super Mario-like difficulty ramps—with AI judgment. Koji constantly evaluates whether a student made a minor slip-up or lacks a foundational concept, and whether to offer a hint or let them think longer. Khim admits that withholding easy answers hurts short-term engagement and problem-completion metrics, which she views as a "local maximum," whereas Brilliant optimizes for formative and summative mastery over time—testing whether a student can execute a skill today, a week later, and a month later.
Human Pedagogy and Deterministic Agent Interfaces (18:05)
Under the hood, Brilliant avoids relying on large language models for end-to-end lesson generation. When the team previously prompted models like Codex and Claude to generate coordinate-plane lessons from scratch, the output looked superficially right but produced an incoherent sequence that frustrated learners. Referencing Balaji Srinivasan's view of AI as an "80% middle solution," Khim enforces a strict division: human educators design the pedagogical narrative and sequence, AI implements the code, and human reviewers verify the result.
To prevent hallucinations and latency spikes, Brilliant builds dual interfaces—a visual canvas for the student and a deterministic API layer of composable "primitives" for the agent. Instead of inventing visual apps on the fly, the LLM calls structured tools to instantiate graphs, highlight grid areas, or ask sub-questions; covering Algebra 1 alone required thousands of modules. Before release, lessons undergo automated primitive evaluations (checking math logic, physics rules, visual overlaps, and mobile tap targets), human editorial review, and roughly 1,000 simulated sessions with adversarial synthetic students—which Khim estimates are about 20% as good as real human data—followed by staged rollouts.
Defensibility Against Frontier AI Labs (34:39)
To survive competition with frontier model providers, Khim follows a clear rule: if big AI labs can apply reinforcement learning (RL) to a domain, they will dominate it. However, she argues that human tutoring cannot be easily verified by an automated pass/fail reward function like a code compiler, because true success depends on whether a human sustained attention and deeply learned a concept.
Although millions of students prompt ChatGPT for homework help, Khim notes that these transactional exchanges end as soon as the "answer machine" outputs a solution, yielding no signal on whether the student understood the material. By contrast, Brilliant captures proprietary telemetry on real-world misconceptions across millions of interactive tutoring sessions and feeds that verified learning data back into its model weights to build a vertically integrated data flywheel.
Ultimately, Khim and Yang conclude that cultivating independent thinkers requires setting high standards rather than delaying rigorous subjects like eighth-grade algebra. At home and in software, the goal is not chasing frictionless entertainment or effortless straight A's, but helping children build the concentration and resilience to tackle hard problems on their own.
Source quotes
[0:00] Sue Khim: We believe technology can and should be making our kids stronger, not dumber and weaker.
[9:03] Sue Khim: there's no fear of embarrassment or failure.
[9:03] Sue Khim: using AI as a way to skip the part where you learn is like bringing a robotic arm to the gym to lift weights for you. Like we're really losing the plot of why you went to the gym in the first place.
[10:49] Sue Khim: we try not to offer explanations either. Like explanations feel good, but you're not doing the work yourself.
[10:49] Sue Khim: that explanation only makes sense if you kind of already understand it.
[27:27] Peter Yang: building the machine that builds the thing.
[34:39] Sue Khim: Our rule of thumb is if the big model companies can RL your domain, they will eat you alive, but there’s lots of alpha finding domains that no one else can RL on.
[36:16] Sue Khim: You got to build the product, you got to get the data, and then that data makes your product better,
[39:10] Sue Khim: School is your job, not my job... if you can't do your homework, I guess you can't do your homework.
[39:10] Sue Khim: you've like lost the plot, right? And it's really, really hard to undo.
[44:35] Sue Khim: Set high standards. Set high standards. And like you'll be very surprised by what kids can do.
Original transcript
[0:00] AI today is mostly [music] used by
[0:02] students for cheating. We believe
[0:04] technology can and should be making
[0:06] [music] our kids stronger, not dumber
[0:08] and weaker.
[0:09] >> Feel like AI is making me dumber, too,
[0:10] cuz it's just easier to just ask it to
[0:12] do stuff than to actually learn.
[0:13] >> This is an actual playback of a real
[0:16] tutoring session on Brilliant. What's
[0:18] much more surprising is that we try not
[0:19] to offer explanations either. [music]
[0:21] Explanations feel good, but you're not
[0:24] doing the work yourself. If we truly
[0:26] have super intelligence, we should get
[0:27] learners to stick with something hard
[0:29] and actually [music] use it themselves
[0:30] and get the students to do better
[0:32] thinking.
[0:35] >> Hey everyone. Today I'm really excited
[0:37] to welcome Sue, the co-founder and CEO
[0:39] of Brilliant. Sue has been thinking
[0:40] about AI and education for over a
[0:43] decade. And just as a parent, I'm really
[0:45] excited to talk to her about our
[0:46] education system and the best way to use
[0:48] AI to help kids learn without just
[0:49] giving them all the answers. So, welcome
[0:51] Sue.
[0:51] >> Thanks, Peter. It's great to be here.
[0:53] >> Yeah. Um, I I really love how Brilliant
[0:56] is affordable and very approachable. Why
[0:58] don't we start with this? Like I'm
[0:59] curious what your thoughts are on kind
[1:01] of just like the overall US education
[1:03] system. Like where do you think is doing
[1:05] well and where do you think it needs
[1:06] improvement?
[1:07] >> Yeah, that's uh the US education system
[1:10] is really interesting. High highs uh low
[1:13] lows. I think one thing that's uniquely
[1:16] good about the US system relative to a
[1:19] lot of other places is that there's more
[1:21] freedom for experimentation. So you know
[1:24] you see new home schools and
[1:25] experimental schools everywhere with
[1:27] very talented people working on them.
[1:30] And so we do have the conditions for new
[1:33] solutions. The uh terrible thing that's
[1:36] happening in the US is this phenomenon
[1:39] of test scores are down but grades are
[1:42] up somehow. Kids can't read or do math
[1:44] anymore. And we hear all the time from
[1:47] colleges that used to have strong STEM
[1:49] degree programs and they're now looking
[1:51] at remedial algebra solutions for
[1:53] college students. I mean, we're talking
[1:54] about middle school level math. And you
[1:58] know, some of the reporting on this is
[1:59] that part of how we've been dealing with
[2:02] worse performance is by lowering
[2:04] standards, meaning we've introduced
[2:06] grade inflation. And so we are changing
[2:08] the standard so that more students can
[2:10] get an A instead of fixing the
[2:13] underlying problem. And obviously if one
[2:15] school does it then of course other
[2:16] schools are also going to feel pressured
[2:18] to do it too cuz you don't want your
[2:19] school to be the only one where a lot of
[2:21] students are getting seized. And so this
[2:23] is sort of happening behind the scenes.
[2:24] I think it's pretty opaque to parents
[2:27] and doing this grade inflation works for
[2:29] a while to keep the parents happy but
[2:31] obviously it is the worst way to deal
[2:33] with actual falling performance. So we
[2:36] are in this real you know learning
[2:38] trough and I think it's going to take
[2:40] time to get ourselves out of it. But
[2:42] conversely, I think that the super
[2:44] intelligence that we're building at
[2:45] these AI labs also is a real
[2:47] opportunity. Like we think that if it's
[2:49] used in the right way, AI can make our
[2:51] kids into geniuses. It's like a sea
[2:53] change like how the invention of writing
[2:55] suddenly allowed everyone to have
[2:57] infinite memory.
[2:58] >> Mhm. Do you think um I feel like that
[3:01] for schools it comes down to incentives
[3:03] and and maybe their funding is based on
[3:04] like is is it based on how many students
[3:06] can get high grades or something or
[3:08] >> uh I certainly think that you know
[3:09] teachers are measured uh to a degree on
[3:15] how uh I mean it's obviously like very
[3:18] different from different schools like
[3:19] charter schools are different public
[3:20] schools are different yeah
[3:21] >> you know private schools are a different
[3:23] beast home schools have their own
[3:24] standards you know I I think that what
[3:26] they are first order responding to is
[3:29] parents being upset and you know because
[3:32] the standardized tests are also getting
[3:33] easier. One very easy way to appease the
[3:37] parents is by also you know lowering the
[3:40] standard at the school to match because
[3:42] they can do that. And so we have this
[3:44] phenomenon where on the standardized
[3:46] tests you have lower performance just on
[3:49] an absolute basis. And that's masked by
[3:51] the fact that you know at the school
[3:53] we've also lowered the standards. And
[3:55] really the only place that this is
[3:56] coming up is internationally graded
[3:58] exams where you can see the delta
[4:00] relative to years past.
[4:02] >> I see. And so like personally I went to
[4:04] grade one in China. [laughter] I grade
[4:07] one in China. And then I remember like
[4:08] that grade one was intense like I was
[4:09] learning tons of math trying to copy
[4:11] like the all the mandering and I
[4:13] remember getting like straight C's or
[4:14] something in in grade one. And then I
[4:17] went to school in Canada. I feel like
[4:19] even in Canada, it was like pretty much
[4:21] easy coasting all the way up to like
[4:23] grade grade seven,
[4:24] >> especially after taking grade one math
[4:26] in China.
[4:26] >> Yeah.
[4:27] >> But but but I feel like I said just like
[4:28] trade-offs. I I feel like some of the
[4:30] Asian countries, they kind of teach kids
[4:31] to just memorize stuff and like just
[4:33] grind it out. And I think one good thing
[4:34] about like the schools here is like, you
[4:36] know, you have more free time for better
[4:38] for so so you can explore things your
[4:40] explore your own interests. Um I'm I'm
[4:42] I'm just curious like have you had kind
[4:44] of like a similar experience? Did you
[4:45] grow up here or
[4:46] >> I did grow up here. I mean, I've also
[4:48] gone to school in Korea
[4:52] and so I've had a few and I moved around
[4:54] a lot as a kid. So, I've had a lot of
[4:56] different educational experiences.
[4:58] School is very long and I think the
[5:01] hours are really more than you need for
[5:04] uh the amount that you are actually
[5:06] learning in that period. And schools
[5:08] serve other functions uh in society
[5:11] besides teaching kids things. And you
[5:14] know to think that you know I I also
[5:16] shared your experience where you know it
[5:18] was like pretty boring in school a lot
[5:20] of the time and to think that like now
[5:21] we have made all of the tests a lot
[5:23] easier even since then is is pretty
[5:26] scary to think about. You know, I was
[5:27] reading this data that came out recently
[5:28] about the AP English exam and how, you
[5:31] know, it's an AP. So, it used to test
[5:33] undergraduate and graduate level
[5:34] material and then it slowly drifted down
[5:37] to, okay, we're testing high school
[5:38] level reading passages and now we're
[5:40] apparently in the last two years we're
[5:41] testing middle school level passages and
[5:43] it's like we've just given up. This
[5:45] episode is brought to you by linear.
[5:47] When engineers use tools like cursor,
[5:49] clock code, and codecs, a lot of work
[5:51] happens invisibly. Someone can go from a
[5:54] bug report in Slack to a shipped fix
[5:56] without creating any record of what
[5:58] happened outside of the code editor. And
[6:00] that's fine for speed, but it makes
[6:02] coordination harder as you scale. Linear
[6:04] integrates with the very best agent
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[6:26] business. So, check it out at
[6:28] linear.app/
[6:30] aents. That's linear.app/
[6:33] aents. Now, back to our episode. Yeah, I
[6:35] guess just as an Asian parent, like like
[6:37] a tiger parent. I try not to be a tiger
[6:39] parent, but [laughter]
[6:41] it's it's it's hard. Um, like I I feel
[6:43] like uh you got to supplement in some
[6:45] ways with like you know just like
[6:47] teaching your kids your yourself, right?
[6:48] And we're going to get to the AI tutors
[6:50] soon, but like I'm curious if you have
[6:52] any thoughts about what kind of learning
[6:54] works best in the classroom environment
[6:55] versus like one-on-one tutoring versus
[6:57] like, you know, hands-on stuff. Have you
[6:59] thought about this? Cuz I feel like 25
[7:01] kids in a classroom, unless I'm doing
[7:02] like a school project with my
[7:04] classmates, it's kind of boring just
[7:05] listening to your teacher draw on about
[7:07] stuff. [laughter]
[7:08] >> Yeah.
[7:09] >> Yeah.
[7:09] >> Yeah. So classrooms are this unique
[7:12] environment. You have a teacher, you
[7:13] have a lot of peers. And I think a
[7:16] really great use of classroom time is
[7:18] peer learning and interaction with a
[7:21] teacher who can motivate people and
[7:23] inspire everyone in the class to learn.
[7:25] You know, enthusi we are humans.
[7:27] Enthusiasm is infectious. The best
[7:29] teachers are creating excellent
[7:32] collaborative learning environments and
[7:34] they are devising ways for peers to
[7:37] learn a lot from each other and that's
[7:39] really powerful. But in most schools
[7:42] that is not how classroom time is used
[7:44] uh the majority of the time and so you
[7:46] know you're spending most of the time
[7:48] delivering lectures and there's a kind
[7:50] of instructional delivery and practice
[7:53] that happens through lectures and the
[7:56] kid just actually practicing that I
[7:59] think is not the best use of classroom
[8:01] time and is not the best use of a
[8:03] human's special abilities. like people
[8:05] don't typically get into the teaching
[8:07] profession so that they can stand at a
[8:08] chalkboard and write stuff on there and
[8:10] then watch students just stare at their
[8:12] paper. Uh so so there's this like kind
[8:14] of individualized instruction reporting
[8:18] personalization that you know you can
[8:20] get some of from a human tutor who you
[8:24] know personalizes and tells the parent
[8:26] what's going on and a great deal more
[8:28] from software. You know, this is a lot
[8:30] more than what a teacher can provide to
[8:33] every student in a large classroom. And
[8:35] I think software on many axes is going
[8:37] to exceed what you can get with private
[8:40] human one-on-one tutoring. You know,
[8:41] obviously on cost and convenience,
[8:44] software is on a whole different order
[8:46] of magnitude. Human tutors are very,
[8:47] very expensive and so most people are
[8:49] priced out. And then you know for
[8:52] features like if you are working
[8:54] one-on-one with the student in a
[8:56] software environment you get things like
[8:58] real-time graphical interaction you can
[9:00] adapt the behavior on the fly to the
[9:03] student as they're problem solving. You
[9:05] are able to do that based on a huge
[9:07] amount of data and reps on how kids best
[9:09] learn a particular concept. You can you
[9:11] know generate personalized review. And a
[9:13] thing we hear a lot is also like there's
[9:15] no fear of embarrassment or failure. So
[9:18] you're comfortable, you know, trying and
[9:19] trying again. Like most kids would not
[9:21] ever raise their hand in a classroom.
[9:23] Like just the thought of that is
[9:25] horrifying. But, you know, with an AI
[9:27] tutor, like kids are very comfortable
[9:28] doing that.
[9:29] >> Interesting. Yeah. Yeah. I I think if
[9:31] you have 25 kids in a classroom, it's
[9:32] just kind of hard to have all the
[9:34] personal contacts on each kid and like
[9:35] give each kid your personal attention,
[9:37] right?
[9:37] >> Yeah. Yeah. It's impossible. I mean,
[9:38] we're already asking teachers to do so
[9:40] much.
[9:41] >> Yeah. So, let's talk about that then.
[9:42] So, so the mission of Brilliant is to
[9:44] bring a world-class tutor to every home,
[9:47] right?
[9:47] >> Yeah.
[9:48] >> Do you want to like talk about what that
[9:49] looks like and maybe you can show us how
[9:50] the product works too?
[9:52] >> Yeah. Yeah. You know, when we say
[9:53] worldclass tutor in every home, there's
[9:55] some core philosophies underlying that.
[9:58] So, for example, we believe technology
[10:01] can and should be making our kids
[10:03] stronger uh not dumber and weaker. And
[10:07] you know, AI today is mostly used by
[10:09] students for cheating. And one of the
[10:12] analogies that we say is using AI as a
[10:14] way to skip the part where you learn is
[10:17] like bringing a robotic arm to the gym
[10:19] to lift weights for you. Like we're
[10:21] really losing the plot of why you went
[10:23] to the gym in the first place. And so
[10:25] what we built our AI tutor Cooji to do
[10:28] is to use its own intelligence to
[10:31] protect the time and effort that the
[10:33] student spends thinking for themselves
[10:34] just like a great teacher would. And
[10:36] maybe what would be helpful is for me to
[10:38] actually just show you. Yeah, I feel
[10:40] like it's not even just the kids. I feel
[10:41] like AI is making me dumber, too,
[10:43] because it's just easier to just just
[10:45] ask it to do stuff.
[10:47] >> It's so It's so seductive. It's so
[10:49] seductive. Okay, so let me go ahead and
[10:52] play. So, you know, we uh this is an
[10:54] actual playback of a real tutoring
[10:57] session on Brilliant. Um and I think
[11:00] it's just instructive to see, you know,
[11:02] how someone gets stuck and what we're
[11:05] doing there. Um, and so you'll see the
[11:08] user checking the answer. Um, it's not
[11:11] correct and then they're going back and
[11:13] forth with the tutor Cooji. And you
[11:16] know, one of the things that surprises
[11:19] people about Brilliant is I think
[11:21] everyone knows that just giving the
[11:22] answer doesn't work for learning. But
[11:24] what's much more surprising is that we
[11:26] try not to offer explanations either.
[11:29] Like explanations feel good, but you're
[11:32] not doing the work yourself. And so what
[11:35] we do is try to put the learner through
[11:37] the harder work of doing the work
[11:40] themselves. And so um you know in this
[11:42] interaction the student and Koji are
[11:44] going back via voice. You know for
[11:46] privacy reasons we not share that. Um
[11:49] but this is a student trying to learn
[11:51] fractions by shading parts of a shape. H
[11:55] they need to make 51 12ths by shading in
[11:58] parts of the shape. and they shaded in
[12:00] five different parts which makes
[12:02] intuitive sense but the thing is that
[12:04] the shapes are worth different amounts
[12:07] and that is the insight that we want
[12:09] them to discover here. So here the
[12:12] learner understands the five but not the
[12:13] 12th. And so not only do we not want to
[12:15] give the answer, we don't want to just
[12:17] tell them h and just give that
[12:20] explanation that I gave you. You know,
[12:22] it's the most natural thing for you to
[12:24] want to do as a teacher or as a parent
[12:26] that's like hovering over your child.
[12:28] And it's actually not the most effective
[12:30] tutoring intervention. Like that
[12:31] explanation only makes sense if you kind
[12:34] of already understand it. And you know,
[12:36] one of the things that we have built
[12:38] into the product is that is this idea
[12:40] that cheating and explanations are
[12:42] closer than you'd think. Like they are
[12:45] both a way of letting the learner off
[12:47] the hook. And we want the learner to
[12:50] actually sit there in the struggle of
[12:53] why is this wrong? Figure out the
[12:55] insight themselves and realize how far
[12:57] they can go in thinking through the
[12:59] problem themselves. And you know, if we
[13:02] can get them there, that is such a more
[13:04] powerful learning session than if we had
[13:06] just tell told them, oh, hey, this is
[13:08] why it's wrong.
[13:09] >> Yeah, that makes a lot of sense. Yeah.
[13:10] But I I feel like I feel like building
[13:12] this product, you kind of have to
[13:13] balance the teaching and the motivation.
[13:16] >> Totally. Totally. Like cuz if if it's
[13:18] just I I guess a couple things. I was
[13:20] watching my kid you use the software,
[13:22] right? And and like in the beginning it
[13:23] was pretty easy. So she didn't have to
[13:25] talk to the AI at all. She can just like
[13:26] answer all the questions. And then at
[13:28] some point it got harder. And then I I
[13:30] told her Yeah. I told her that there's
[13:31] this avatar on the left that you can
[13:32] talk to and uh yeah, it kind of walked
[13:34] her through the steps and kind of like
[13:35] it didn't actually explain the answers
[13:37] to her, but it kind of asked her like a
[13:39] bunch of prayerful questions to kind of
[13:40] try to help her get to the answer.
[13:42] >> Yeah.
[13:43] >> Yeah. Yeah. Yeah.
[13:43] >> But I think it's kind of like um just as
[13:45] a building this product, how do you
[13:47] think about keeping the kids going
[13:48] without like making it too easy for them
[13:50] or making it too hard for them or like
[13:51] you know, how do you think about that?
[13:52] >> Yeah. So, you know, there are both AI
[13:55] and nonI interventions for that. So in
[13:58] the breadand butter building of the
[14:00] product, there are things that we do
[14:01] around pacing and feedback and hints.
[14:04] You know, as you noticed in the
[14:05] onboarding, she didn't really need to
[14:07] fall back to the tutor at all. She's
[14:09] just like kind of building up reps,
[14:10] figuring out, okay, how does this all
[14:11] work? You know, what is a lesson? Oh, I,
[14:14] you know, solve these problems and get
[14:16] feedback. And it's getting a little bit
[14:17] harder every time. And, you know, it
[14:19] also helps to keep the learner just
[14:20] actively doing something. you know
[14:22] whether that's manipulating things or
[14:24] making predictions or testing ideas and
[14:26] getting feedback from the UI and you
[14:29] know it's just all these little
[14:30] interactions that then build up to the
[14:32] student saying oh wait I I see it like I
[14:35] get it now and then once you are
[14:37] struggling then on the AI side there is
[14:40] Cooji's personality and pedagogy like
[14:43] how he responds when you're struggling
[14:45] and that is one of our most active areas
[14:48] of work right now so you know a Good
[14:51] tutor is constantly making decisions
[14:53] about the student's next move. So, it's
[14:56] not just can I explain this concept.
[14:58] It's what is the student confused about?
[14:59] Are they ready for a hint? Did they make
[15:01] a small mistake or is there, you know,
[15:04] something bigger that they're missing?
[15:06] You know, should I simplify the problem?
[15:08] Should I ask them to draw it? You know,
[15:10] do I just let them struggle for another
[15:12] minute? And you know, as you rightly
[15:14] point out, it really is a balance
[15:16] between the student getting so
[15:17] frustrated that they drop off and then
[15:19] they're act they're not going to learn
[15:20] it at all. Um, and actually doing the
[15:23] thing that is the most effective thing
[15:25] for that student to learn. And that
[15:28] judgment and pedagogy is the trade-off
[15:31] that we are building into the product.
[15:33] You know, it's very early. We've got a
[15:35] long way to go, but we ran the beta for
[15:37] over six months and you know we've been
[15:40] live for a few weeks now and we are
[15:42] seeing improvement every month in
[15:44] learners sticking with it more and it's
[15:47] our topmost priority. Like the thing we
[15:49] are asking learners to do on Brilliant
[15:51] is stick with something hard.
[15:52] >> Yeah,
[15:53] >> it is absolutely like worse in the short
[15:55] term for engagement. Like if we just
[15:57] gave people the answer or like a you
[15:59] know great hint that like totally
[16:01] unlocks the problem for them when
[16:02] they're stuck, people would do more and
[16:04] they would probably get way less
[16:05] frustrated. But uh I think that's like a
[16:07] local maximum that you reach with the
[16:09] product. And if we truly have super
[16:10] intelligence, we should get learners to
[16:12] stick with something hard and actually
[16:14] use it themselves and you know get the
[16:16] students to do better thinking.
[16:17] >> Yeah. It's like the same incentives as
[16:19] kind of like the US education system we
[16:20] talked about earlier, right? Like it's
[16:22] probably easier to just like help your
[16:23] students all get A's and like
[16:25] >> easy. Yeah. And as a teacher, it's like,
[16:27] "Oh, man." Just uh, you know, and I have
[16:30] kids, too, and I just want to tell them
[16:31] like that it would be so much easier.
[16:33] Like, they're about to give up. I just
[16:34] want to tell you. Um, and so I really
[16:37] think like so much of the magic of a
[16:39] great human tutor is exactly how you
[16:42] exercise that judgment and keep the kid
[16:45] going and and basically extend the
[16:47] amount of time that they can focus and
[16:49] concentrate.
[16:50] So, so let's talk about like uh how the
[16:53] product works behind the scenes as as
[16:55] builders like um so so I so I guess like
[16:57] the default experience is like you have
[16:58] a problem and then you can ask Cooji
[17:01] about the problem, right? Or like you
[17:02] can have a conversation with it. Um
[17:05] >> so is it just as simple as that or like
[17:07] what what what are some product
[17:08] principles that that you have to kind of
[17:10] make this thing a good experience?
[17:12] >> Yeah, so the userfacing UI is very
[17:16] simple. the what we do under the hood.
[17:20] There's a lot and I came with a couple
[17:22] demos to to show you. Uh but I think we
[17:25] can boil down the you know what I'm
[17:26] going to show to three things. Uh one is
[17:30] that AI models are very spiky. And so
[17:34] it's been really important for us to use
[17:36] AI for what it's good at and not what
[17:38] it's bad at. And I can talk a little bit
[17:41] more about that. Uh second thing is the
[17:44] agent interface is just as important as
[17:46] the user interface when you're building
[17:47] products today. Uh and the third is what
[17:50] this means is everyone's job is now to
[17:53] define an agent interface for their
[17:56] area. So I can actually I mean that that
[17:58] all sounds very abstract when I say it
[18:00] like that. So let me uh let me pull up
[18:01] my screen again and show you. Okay. So
[18:05] here I'm going to show you a specific
[18:06] example. Uh oh, let me okay of how
[18:12] brilliant was built with agentic
[18:14] workflows. So this is an example of a
[18:18] video showing a learning designer who
[18:20] has sketched out a lesson for teaching
[18:22] the coordinate plane. You know when
[18:24] we've tried to use codeex or claude to
[18:26] simply generate this content h even
[18:29] after training it on our entire body of
[18:31] pedagogical interventions and content
[18:34] you know it looks almost right but it is
[18:36] actually nowhere close to the level of
[18:38] quality control on the output that we
[18:40] get when a master teacher designs it.
[18:43] And people can tell uh you know the kid
[18:45] struggles, they get super frustrated by
[18:47] the sequence, like the teaching is a
[18:49] mishmash. And so the core story or
[18:53] pedagogy for every single concept on
[18:55] Brilliant is all designed by humans. And
[18:58] then what you're seeing here is that
[18:59] it's implemented by AI. So the human is
[19:02] designing the lesson and then handing
[19:04] off to the AI to implement the design.
[19:08] And what we're doing here is uh
[19:10] equipping the LLM with a lot like
[19:13] there's an entire product around it in
[19:15] order to make uh a good teacher.
[19:18] >> So the human design is actually each
[19:20] question and and also the order and that
[19:22] the LM executes.
[19:24] >> Correct. Correct. Um, and that's, you
[19:26] know, taking into account again like
[19:28] what are models good at, what are they
[19:30] bad at? And, you know, one belief that
[19:33] we have is that companies that are
[19:34] selling an experience that is under the
[19:36] hood driven end to end by an LLM are
[19:38] going to disappoint their customers.
[19:40] Like it's really appealing to just let
[19:42] the LLM swallow your entire product.
[19:44] Like your users talk to the model, the
[19:47] model goes off and calls other models
[19:48] which then call other models and then
[19:50] they magically solve the user's problem.
[19:53] And I think general solutions like this
[19:55] uh feel really seductive. But um you
[19:59] know the issue is that any job that
[20:00] you're trying to do for the user in our
[20:02] case tutoring is made up of a dozen
[20:05] different tasks. The models are very
[20:07] unevenly shaped. And so they're amazing
[20:09] at some of those things like this
[20:10] implementation task that I just showed
[20:12] you. And they're terrible at others like
[20:14] designing an excellent pedagogical uh
[20:16] learning experience. And so those tasks
[20:19] that it's bad at are going to ruin the
[20:21] whole experience. It's like and you see
[20:22] this in coding too. The models are
[20:24] excellent at writing working code. We
[20:26] use them a lot for that. They are not so
[20:28] good at architecture and that becomes
[20:30] the bottleneck on how effective they're
[20:33] going to be. And you know what we've
[20:34] seen is that the models for our use case
[20:37] are really bad at creating engaging
[20:40] interactive learning experiences. Like
[20:42] we can't let hallucinate that part. And
[20:44] I really liked what Bology had to say
[20:46] about this which is that AI is a
[20:47] middle-to- solution not the endto-end
[20:50] solution. And we found that this is like
[20:51] a super useful way to think about, you
[20:53] know, integrating AI into building
[20:56] products. Like if you can limit the role
[20:58] of AI to what it really shines at,
[20:59] that's when it feels the most magical.
[21:01] >> It's like it's Yeah, that's my
[21:02] experience too. It does really well in
[21:04] the middle 80% execution.
[21:05] >> Yeah.
[21:06] >> But then the the planning you have to be
[21:07] involved and like the verification got
[21:09] to be involved at the either.
[21:10] >> Totally.
[21:11] >> Yeah. Yeah. you have to really constrain
[21:14] the use of what AI does in the product
[21:16] or you know your product experience is
[21:18] going to be governed by the thing that
[21:20] the AI is bad at because that's what
[21:21] people are going to notice and
[21:23] >> maybe that that's where the secret sauce
[21:25] is cuz like you know I I could probably
[21:27] use cloud and generate like you know 200
[21:29] lessons too right
[21:31] >> yeah exactly
[21:31] >> about coronets and stuff but like you
[21:33] know I think I I think just got to carry
[21:35] enough to actually review his work and
[21:36] make sure it's actually good instead of
[21:39] >> pump slop yeah
[21:40] >> yeah it's so easy to pump out slop. And
[21:42] I think that like the,
[21:45] >> you know, it's like going to get worse
[21:46] before it gets better. There's a lot of
[21:48] edgy slop out there right now.
[21:50] >> Yeah.
[21:51] >> Um, and I think that, you know, for
[21:54] anyone building education products, what
[21:55] I would say is that people can tell. You
[21:57] might not think that they can tell, but
[21:59] they can definitely tell. And you see it
[22:00] in the engagement metrics.
[22:02] >> Interesting.
[22:03] >> Yeah. People just get frustrated and
[22:04] drop off when they're having to read
[22:06] slop.
[22:08] >> Yeah. Even Even the kid kids, right?
[22:10] Yeah, can tell.
[22:12] >> Yeah, they can totally tell.
[22:13] >> Yeah. And I feel like if you have enough
[22:15] slop in your product, at some point it
[22:16] becomes like the whole product becomes
[22:18] slop and you don't even know what what's
[22:19] going on anymore. It's like [laughter]
[22:21] >> which parts are actually human craft and
[22:22] which parts are slop, you know?
[22:24] >> Totally.
[22:25] >> So let's let's talk about the second one
[22:26] though. What do you mean by designing
[22:27] for agents? Because the user is still
[22:29] the kid, right? Or like what do you mean
[22:31] by designing product for a agents?
[22:32] >> Yeah. So the user is the kid and you
[22:35] want both an agent UI and a user UI. So
[22:40] um I can I can go ahead and show you uh
[22:42] you know what I mean by agent UI. But
[22:45] before I do that like in brief when you
[22:47] are building an AI native consumer
[22:49] product um obviously you want an amazing
[22:52] user interface. You want delight and
[22:55] ease of use and you know visual product
[22:57] interventions. You want it to feel you
[22:59] know delightful and intuitive. And you
[23:02] know we did this across all of our
[23:04] learning apps but equally important now
[23:07] is the agent interface. So these are the
[23:10] tools and actions skills the harness
[23:13] that the model uh needs to have to match
[23:16] its intelligence to what's important in
[23:17] the product. So let me show you
[23:18] something uh that is our primitives
[23:21] library. uh when we are building an
[23:24] interactive app for teaching quadratics
[23:26] uh we built the UI to be awesome but
[23:30] under the hood uh for each of these so
[23:33] you can see uh tons and tons of
[23:35] primitives on the uh left rail here uh
[23:39] each of these there is also an API that
[23:42] a model can write to uh to create a
[23:46] problem to annotate a problem to
[23:48] highlight or ask a sub question Um, and
[23:53] so these primitives can talk to each
[23:56] other and talk to an LLM. And so these
[24:00] were all intentionally designed so that
[24:02] the model isn't hallucinating what to
[24:04] do. And this is how you get really good
[24:08] combination of latency and accuracy and
[24:12] reliability because there is this sort
[24:14] of deterministic grounding. And so, you
[24:17] know, designing this agent interface for
[24:18] our universe of learning applications
[24:20] makes it much easier for uh a learning
[24:23] designer to, you know, sketch a sequence
[24:26] with an agent. And basically, this
[24:28] library of primitives with the agent
[24:30] interface helps power the agentic
[24:32] workflow that I just showed off uh
[24:34] previously. like the agent can grab the
[24:36] learning designer sketches, use the
[24:38] graphing module that an engineer built,
[24:40] assemble the lesson uh following the
[24:42] guidelines from our learning design team
[24:44] and upload it. Uh and you know, you like
[24:48] this kind of speed up is like part of
[24:49] the magic of AI because just to cover
[24:51] algebra 1, we had to build thousands of
[24:54] modules and we had to build an interface
[24:55] for the model to read and write to based
[24:57] on what the user is doing in the UI in
[24:59] real time. And so, you know, this is
[25:01] what the AI is good at, like taking in
[25:02] that multimodal input and reasoning what
[25:04] the right next thing to do is and
[25:06] avoiding the thing that it's bad at.
[25:07] >> So, the primitives are kind of like uh
[25:09] components that that um
[25:11] >> Yeah, it's like modular composable
[25:13] components. Yeah.
[25:14] >> Got it. And so, so then they kind of put
[25:15] some guard rails for the AI to make sure
[25:17] to use the components to design lessons
[25:19] with the human, right? Such generate
[25:21] stuff.
[25:21] >> Yeah. And so, you you know, you you're
[25:23] not hallucinating the whole interactive
[25:25] from scratch. You're not hallucinating
[25:27] all of the misconceptions or uh tutoring
[25:31] interventions from scratch. Instead,
[25:33] you're providing the model with a a
[25:35] schema that it can navigate very quickly
[25:38] uh to figure out based on like what I've
[25:41] ingested as multimodal input from the
[25:42] user, what is the correct multimodal
[25:44] output, but it doesn't have to
[25:46] hallucinate all of the multimodal
[25:47] output. Like if you did that, it would
[25:49] take a long time and it wouldn't be as
[25:50] accurate.
[25:50] >> I see. Okay. Yeah. Cuz these elements
[25:52] like structure day, right? They like
[25:54] like they like little boxes and stuff to
[25:57] stick to. Yeah.
[25:58] >> Yeah. Yeah. If you can if you can
[26:00] provide more structure so that they can
[26:02] do less thinking, it uh you know has a
[26:05] lot of benefits for your product.
[26:06] >> Okay. Cool. Um what about the what about
[26:08] the third one that you mentioned like I
[26:10] think some something about the user
[26:11] interface hasn't been invented yet or
[26:14] >> Oh. Oh. So this is about how everyone's
[26:16] job is defining an interface for their
[26:19] area. So this is a way in which like
[26:20] work at Brilliant has really changed. um
[26:23] in that you know everyone who's
[26:25] designing for users is also in some
[26:27] sense also designing for agents like you
[26:29] have to consider both parties and the
[26:31] way that we think about AI is like the
[26:34] glue or the connective tissue you know
[26:36] we are building an ecosystem of
[26:39] interactive learning tools that AI works
[26:41] really really well with and you know
[26:43] your job is to make it so that any
[26:45] person uh at Brilliant with an agent can
[26:48] get good information out and make good
[26:50] changes so that you know people with
[26:52] agents can navigate, you know, this
[26:55] whole network of things with a lot more
[26:57] autonomy. So, you know, one goal that we
[26:59] have is to make it so that someone on
[27:01] day one at the job can take advantage of
[27:03] everyone else's expertise because it's
[27:05] already baked into the system. You know,
[27:06] how do we teach? What tools do we
[27:08] already have? What do we use AI for? You
[27:10] know, what do humans do and why? And
[27:12] then you can bring the special skills
[27:14] that you were hired in for and already
[27:16] have a you know sort of comprehensive
[27:18] set of interfaces and documentations for
[27:22] uh agents to help you navigate the whole
[27:24] network of things that we have.
[27:25] >> Okay. So this one is more about like
[27:27] employee productivity I guess.
[27:29] >> Yeah. It's about like how we work you
[27:31] know what are you thinking about
[27:32] day-to-day you know are you building
[27:34] something or are you building the
[27:36] machine that builds the thing? And I
[27:37] think more and more you know the way
[27:39] that people's brains around their work
[27:41] have shifted is uh you know we are
[27:44] building the machine to build the thing.
[27:45] >> Yeah that that's really interesting
[27:46] because normally before all this AI
[27:48] stuff like when you onboard an employee
[27:49] they have to read a bunch of
[27:51] documentation right they got to read a
[27:52] bunch of wiks they got to have a bunch
[27:53] of one-on- ones to onboard. Yeah. I
[27:55] mean, and and then you have to write the
[27:56] wikis and the one-on- ones. You know, I
[27:58] I think one of the best inventions of
[28:00] innovations of AI is the wiki that
[28:02] writes itself and kind of plugs into
[28:05] your workflow. And, you know, that used
[28:07] to be a huge task to keep all that stuff
[28:10] up to date. And now, you know, we don't
[28:12] have to do that anymore, which is
[28:13] amazing. So, so how do you so, so like
[28:15] when you hire somebody like you know uh
[28:17] how do you give them like do you just be
[28:19] like hey here's kind of all of our
[28:20] internal skills and workflows and like
[28:22] you know like how how do you kind of
[28:24] onboard them to this
[28:25] >> whole and I think it's different for
[28:28] different domains but I I would say one
[28:31] core thing that's true across all the
[28:33] domains is you learn by doing like we
[28:36] really still to this day uh try to have
[28:39] technical people ship something right
[28:41] away because that requires you having
[28:44] everything installed and working and
[28:45] like really seeing from end to end like
[28:47] how does something go from idea to
[28:50] executed for the end user. You know
[28:51] similarly if you are joining as a
[28:54] learning designer you know our entire
[28:56] learning design team at this point is
[28:57] quite technical and we are you know
[28:59] asking you to be able to use the tools
[29:02] well enough to actually ship something
[29:04] to the end user. So you know exactly
[29:07] what the onboarding steps are you know
[29:09] what you have to read what you have to
[29:11] learn to do that change dayto day but I
[29:13] think ultimately like we've done a good
[29:15] job if it is uh efficient for you to
[29:18] make an impact that makes the product
[29:19] for users on day one
[29:20] >> okay so actually ship something on day
[29:22] one
[29:24] >> user facing yeah
[29:25] >> yeah I mean we're we're imperfect uh but
[29:27] but I think philosophically you know
[29:28] that is what we want everyone to do
[29:30] >> let's talk about like how do you make
[29:32] sure let's say you hired me as a
[29:33] learning designer right Yeah.
[29:35] >> And and I make like a math lesson. How
[29:37] do you make sure that like the stuff is
[29:39] up to quality? Like do you have um some
[29:41] evals that you run or like you royal to
[29:44] some percent of users first?
[29:46] >> Uh we do have comprehensive eval. So all
[29:48] of those like primitives that I showed
[29:50] you. There are evals that run on them.
[29:52] It's not just eval correctness. It's
[29:54] eval obeying the laws of physics. You
[29:57] know, not having areas of visual
[30:00] overlap, having generous enough tap
[30:02] targets. like we eval across a bunch of
[30:04] different uh axes but one of the things
[30:07] that we I think will be doing
[30:09] indefinitely is that there are multiple
[30:11] human reviewers for you know everything
[30:14] that we put out and you know learning
[30:16] designers are hired for their you know
[30:19] particularly their craft and judgment
[30:21] and taste on is this good so that's the
[30:24] first order like before we put something
[30:25] out there are humans judging whether or
[30:27] not it's good there's evals that run we
[30:30] also have synthetic students that we put
[30:32] into, you know, whatever a thousand
[30:35] tutoring sessions in that lesson to
[30:37] check the tutoring interventions and
[30:39] see, you know, is this going off the
[30:41] rails, like, you know, are the tutoring
[30:43] interventions like sensical for all
[30:45] these different paths that users can go
[30:47] down. Uh, it's nowhere near as good as
[30:49] like real human data. Um, but it is, you
[30:54] know, it's still a useful exercise to do
[30:56] to catch any, you know, serious errors
[30:59] uh before we ship it to users. And then
[31:01] roll out to users is incremental. So
[31:04] there's a lot of checkpoints along the
[31:05] way.
[31:05] >> So you have synthetic users that maybe
[31:06] that have different personalities or
[31:08] something.
[31:09] >> Yeah. Yeah. So we have synthetic users
[31:10] that go down like various different
[31:12] adversarial or unhappy paths and that
[31:16] just you know bark up the wrong tree and
[31:17] then we have the tutor try to save that
[31:20] session and then we see okay how is the
[31:21] tutor working and you know it's like I
[31:25] don't know it's 20% as good as real
[31:26] human data but it's better than nothing.
[31:28] >> Interesting. Okay. So maybe you have
[31:29] like a legacy user versus like a
[31:31] [laughter] like a someone who's too
[31:33] smart or something like skips all the
[31:34] stuff. Yeah. Okay.
[31:36] >> Yeah. Yeah. Yeah. So there's different
[31:38] different personalities. Um but you know
[31:41] ultimately I would say the like most of
[31:44] the arbitration of quality comes from
[31:46] the team and there's some sanity checks
[31:48] before it goes out the door and then we
[31:50] learn a lot from actually just you know
[31:53] watching the tutoring sessions and
[31:54] watching how it's going and looking at
[31:56] real student data. And there's no
[31:59] there's no replacement for that you know
[32:00] like once you have tens of thousands of
[32:03] students going through a single concept
[32:04] like you are going to get such more
[32:06] comprehensive data on the right way to
[32:08] teach that concept so that people people
[32:10] understand it. How do you uh like okay
[32:12] you can obviously get qualitative
[32:14] feedback from the real students but how
[32:16] do you measure the thing we talked about
[32:17] which is like this thing is just
[32:18] difficult enough to keep them going like
[32:20] because cuz like for example if you only
[32:21] measure like completion rate or
[32:22] something then you just make it too easy
[32:25] you know how do you you know is there
[32:27] some quantifiable way of
[32:29] >> yeah so we actually uh we actually don't
[32:32] measure completion rate the only thing
[32:34] that we care about is your performance
[32:36] on the assessment and
[32:38] >> Oh that's right there assessment that's
[32:40] right yeah Yeah. Yeah. So, this is
[32:41] something that we're uh you know rolling
[32:44] out new features to across different
[32:46] courses all the time and just testing
[32:48] like how do we structure the assessment
[32:51] to sort of get the best most incisive
[32:54] data on whether or not the student has
[32:55] actually learned. But you know when
[32:57] we're building a course we are working
[32:58] backwards from okay you know at the end
[33:01] of this chapter what should the user be
[33:04] able to do like and you know all of the
[33:08] learning sequence is measured against
[33:09] okay did the student actually learn how
[33:10] to do that thing and got it
[33:13] >> and so you know if you can do it in less
[33:16] time with fewer nodes completed that's
[33:18] great like we should be speeding you up
[33:19] like maybe it's better for you to not
[33:22] complete every you know thinly sliced
[33:24] thing and you know if you're really
[33:27] struggling then your goal might not be
[33:29] to complete that course. Your goal might
[33:30] be to go back to some like way earlier
[33:33] thing and do that instead. So I think
[33:35] it's really important to not measure
[33:37] stuff like time spent learning or you
[33:40] know quantity of stuff like ultimately
[33:42] what matters is like can you do the
[33:44] thing and so you know can you do the
[33:46] thing can you do it today can you do it
[33:48] in a week from now can you do it a month
[33:49] from now like can you do it and have you
[33:51] retained it? Yeah, because that that's a
[33:53] really good point because I I remember
[33:54] like when I was going through with my
[33:55] kid like uh every lesson had a lesson
[33:57] part and an assessment part, right? And
[33:59] then like um
[34:00] >> Yeah. Then there's a summitative
[34:01] assessment part at the end too.
[34:02] >> Yeah. So So I guess in some ways it's
[34:04] it's kind of like a bunch of mini tests
[34:06] which
[34:06] >> Yeah.
[34:07] >> I guess in the US education system it's
[34:08] not very kosher to have a lot of tests
[34:10] but [laughter]
[34:10] Yeah.
[34:11] >> Yeah. Yeah. I mean we're Yeah. I mean I
[34:13] guess this is one benefit of being a
[34:15] consumer company is you know it doesn't
[34:17] matter sort of like what's kosher or
[34:19] not. like we can just focus on what
[34:21] works. And you know, we're always
[34:22] testing things like, you know, do you
[34:24] want more assessments closer together or
[34:26] do you want them further apart? You
[34:28] know, how big of a range of stuff do you
[34:30] want to test uh per assessment? You
[34:32] know, the thing that that's nice about
[34:34] having a ton of usage is that you can
[34:37] come up with ideas and then test them
[34:38] pretty quickly.
[34:39] >> That makes sense. That makes sense. Do
[34:40] you have any thoughts on like how to
[34:42] build a I mean Bernie has been around
[34:44] for many years but do you have any
[34:45] thoughts on how to build kind of like a
[34:46] durable AI product with everything
[34:48] changing all the time?
[34:49] >> Yeah, I mean AI products feel pretty
[34:51] easy to copy generally, right?
[34:54] >> Yeah.
[34:54] >> And so the way that we think about it is
[34:55] that the most defensible products that
[34:58] are going to come out of this era are
[35:00] the ones that are generating valuable
[35:02] data in domains that aren't
[35:04] automatically verifiable. So if it's
[35:05] automatically verifiable like coding,
[35:08] you're going to get run over by a
[35:10] frontier lab like anything where the AI
[35:13] model has a verifiable reward is you
[35:17] know I think it's just going to be tough
[35:19] uh for startups to you know do anything
[35:21] differentiated there that isn't just
[35:23] like that isn't just beaten by the pure
[35:25] scale unless you're in a super niche
[35:26] base that they don't care about but then
[35:28] [laughter] maybe maybe that business is
[35:29] not the most promising startup. But
[35:31] yeah, our rule of thumb is if the big
[35:33] model companies can RL your domain, uh,
[35:35] they will eat you alive, but there's
[35:37] lots of alpha finding domains that no
[35:40] one else can RL on. And tutoring is one
[35:43] of those because the outcome that you
[35:44] want there is a real human student
[35:47] having actually learned something well
[35:49] and having actually sustained attention
[35:51] on the task. And so you need actual
[35:54] tutoring sessions at scale to generate
[35:56] that data. Like you need real student
[35:58] mistakes and misconceptions. You need to
[36:01] find out what tutoring interventions
[36:03] work best. You need to develop judgment
[36:04] on how to sustain their attention on the
[36:06] task uh across you know billions of
[36:09] problems solved. And in our case we're
[36:11] doing that in a kind of graphical
[36:13] tutoring environment that is totally
[36:16] novel. And so we are using this data
[36:19] from our tutoring sessions to build
[36:21] better and better tutoring instincts now
[36:23] into the model weights and uh in doing
[36:27] so create you know a vertically
[36:29] integrated optimized
[36:32] experience for this very specific point
[36:34] of view that we have on learning and how
[36:37] we can make it more efficient and
[36:39] effective. And so, you know, what I
[36:41] would say is just like try to find areas
[36:44] where you have unique data that makes
[36:46] your product stronger over time
[36:48] >> or or maybe like using your product will
[36:50] produce the unique data.
[36:51] >> Correct. Yeah. Yeah. You got to build
[36:53] the product, you got to get the data uh
[36:54] and then that data makes your product
[36:55] better. Like that's a great flywheel.
[36:57] >> Uh just play devil's advocate. Like I'm
[36:59] I'm I'm sure a lot of kids are talking
[37:00] to Chad GBT, right? Like [laughter]
[37:02] >> Yeah.
[37:02] >> But but but I guess they're probably not
[37:04] asking this. They're probably not
[37:05] following the same learning process that
[37:07] that you're trying to do. They're
[37:08] probably just asking Chad to do their
[37:10] homework.
[37:10] >> Yeah.
[37:11] >> So, so in some ways, OpenAI has a bunch
[37:12] of data, but it's probably not as
[37:14] >> correct. They don't know if you've
[37:15] learned it as we have.
[37:16] >> Yeah. They don't know if you've learned
[37:17] it. And actually, you know, I think
[37:19] every Frontier Lab has run into this
[37:20] with the homework help aspect of their
[37:22] products, which is that students will,
[37:25] you know, slurp in their homework, the
[37:26] answer machine gives them the answers,
[37:28] and then the interaction's over. And so,
[37:30] you know, you don't know if you are
[37:32] chatbt whether or not the student
[37:33] actually understands it. That that's not
[37:35] what the exchange was about. the
[37:36] exchange was, you know, the user gave
[37:38] you their homework and you solved their
[37:39] homework for them. And so, you know, we
[37:42] would say in in our case, like that's
[37:44] not useful data for us.
[37:46] >> Yeah.
[37:46] >> Like the only data we got is what was on
[37:48] your homework. Like what are you
[37:50] learning right now? Um but whether or
[37:52] not you know it's not data that we would
[37:54] feed into making the tutor better.
[37:56] >> Yeah. Yeah. I I I think kids are already
[37:58] smart, right? They're going to find the
[37:59] shortest path to, you know, finish the
[38:02] homework and then they can go off and
[38:03] play. But but yeah, but I think this is
[38:05] the incentives problem, right? Like the
[38:07] US is unique in that we make homework
[38:10] count towards the grade. You know, in
[38:11] other countries, the homework isn't like
[38:14] you don't get graded on your homework.
[38:16] You get graded on the test.
[38:17] >> And so, you know, I I think students
[38:20] very quickly understand, oh, cheating on
[38:21] the homework doesn't help me with
[38:22] anything. Like the homework is there to
[38:24] help me
[38:24] >> interesting,
[38:25] >> you know, get reps on the things I need
[38:26] to do to pass the test. And so, you
[38:28] know, I know people are very concerned
[38:30] about homework cheating as a use case of
[38:32] AI, but it's like, well, you know, maybe
[38:34] homework shouldn't have counted towards
[38:35] the grade in the first place and like
[38:36] now it's finally time for us to fix that
[38:38] incentives problem.
[38:39] >> Yeah, that's a really good point. And
[38:40] maybe homework can be like more project
[38:42] based. So, like is it actually like what
[38:44] kind of stuff you make as opposed to did
[38:46] you fill this sheet correct correctly?
[38:48] >> Yeah.
[38:48] >> Yeah. Yeah. I mean, I I think like what
[38:50] outcome are you measuring? Like what are
[38:52] you asking the student to actually do?
[38:53] Like kids are smart. If you tell them,
[38:56] hey, do this thing and do this thing so
[38:59] that you can get a grade and that's the
[39:01] purpose like and there's an easy way to
[39:03] do that and get a good grade. Like, of
[39:04] course, they're going to do that. But,
[39:05] you know, that wasn't the point. That
[39:06] wasn't the point of the homework, but we
[39:07] have made it the point by creating this
[39:09] incentive.
[39:10] >> How how do you I mean, okay, you're
[39:11] you're like a CEO of an education
[39:13] startup. How do you with your own kids,
[39:15] do you want them to get straight A's or
[39:16] like what are your thoughts on this?
[39:18] What are your thoughts on what they
[39:19] should optimize for?
[39:21] >> You know, my parents were very free
[39:24] range. Like I don't think they ever
[39:25] looked at a report card. Um
[39:28] >> Wow.
[39:29] >> I would Yeah,
[39:30] >> they just uh they were very clear.
[39:33] School is your job, not my job. You
[39:35] know, I I think like other kids like
[39:36] their parents like were paying a lot of
[39:38] attention and they got a lot of help. Uh
[39:40] and my parents are like if you can't do
[39:41] your homework, I guess you can't do your
[39:42] homework, you know? Like that's not my
[39:44] job. You know, one thing I learned is
[39:45] that they had very high standards. They
[39:47] talked a lot about how hard it is to
[39:50] achieve great things. uh they were
[39:52] themselves unafraid to do hard things.
[39:55] Um they you know said I need to use my
[39:59] talents to solve really hard problems
[40:01] and you know they did like also buy a
[40:04] lot of biographies uh of which you know
[40:07] the primary sort of like story in the
[40:10] biography was people spending a really
[40:12] hard time uh sorry spending a really
[40:14] long time toiling away at super hard
[40:17] problems that no human had ever solved
[40:19] before. [laughter]
[40:20] you know, just like literally like Marie
[40:22] Cury uh giving herself, you know, po,
[40:25] you know, radiation poisoning, like
[40:27] these kinds of these kinds of stories.
[40:30] And uh and I think that, you know, for
[40:33] my kids, the thing that I really pay
[40:35] attention to, and they're young still,
[40:36] you know, they're five and three, and
[40:38] the thing that I really pay attention to
[40:39] is just helping them cultivate
[40:41] concentration and attention. And I think
[40:45] that, you know, they're interested in
[40:47] different things. And so like the
[40:49] easiest way to do that is just getting
[40:51] them, you know, creating space for them
[40:52] to be immersed in their own interests.
[40:55] And what I really want is for them to
[40:57] get reps of the idea that it should feel
[41:00] hard to learn something new. Uh but also
[41:04] it can be super satisfying. And so
[41:08] however I can help them, you know, learn
[41:10] that it's fun to do hard things, it's
[41:13] satisfying to do hard things, it's also
[41:15] hard to do hard things. And I don't
[41:17] think it has to be math, you know. It
[41:19] could be
[41:20] >> building something. It can be monkey
[41:21] bars, you know. It could be uh joining a
[41:25] chess club or a lemonade stand or like
[41:27] learning magic tricks. But I think as
[41:30] soon as they start to believe that
[41:32] learning sucks and like you do it to
[41:34] please authority figures and maybe a
[41:36] good way to do that is to have catchup
[41:38] do your homework so that you can get a
[41:39] good like you know at this point you've
[41:40] like lost the plot, right? And it's
[41:41] really really hard to undo. So I spend a
[41:44] lot of time talking to them about you
[41:45] know learning isn't about the answer. It
[41:48] is about strengthening that part of you
[41:50] that can find one that can concentrate
[41:52] and struggle that's unafraid of trying
[41:54] new problems. And so you know maybe this
[41:57] will change as they get a little bit
[41:59] older but right now I'm much more uh
[42:02] interested in how deep of a rabbit hole
[42:06] can they go down by themselves because
[42:08] they're really interested in something.
[42:09] >> Yeah, that's really important. And and
[42:10] it's funny. I guess your parents kind of
[42:12] like passively aggressively made you
[42:14] [laughter] all those biographies. So
[42:18] >> yeah. Yeah. That's really good. So I
[42:19] think a lot about this too. My my kids a
[42:21] little bit older. They're like five and
[42:23] eight.
[42:23] >> Yeah.
[42:24] >> And and like I I I feel like definitely
[42:25] one principle is like let them try many
[42:27] things and see what they like. Right.
[42:28] Yeah.
[42:29] >> But I think like the whole basis of
[42:30] brilliant is like even if you like the
[42:32] thing, it doesn't mean that it's not
[42:34] going to become hard, you know? Like to
[42:35] actually become good at it, you have to
[42:37] you have to struggle. So, so that I
[42:39] think that's the part that I think is
[42:40] really hard to even as a parent really
[42:42] hard to teach because like you know like
[42:45] for for example let's say she likes like
[42:46] she she likes vibe coding games for
[42:48] example she likes voding games
[42:50] >> but then but then like you know
[42:51] sometimes she runs with bugs and stuff
[42:52] and and then she gets demotivated.
[42:54] >> Yeah.
[42:54] >> She gets demotivated and and then she's
[42:56] like oh maybe I'm not very good at vi
[42:58] games.
[42:59] >> So so like you kind of have to be there
[43:01] as a parent to kind of like re reward
[43:02] her in some way shape or form.
[43:04] >> Yeah. Yeah. And I think this is what
[43:06] like learning products will get, you
[43:07] know, better and better at exponentially
[43:10] is creating that correct ramp like just
[43:14] at the edge of your difficulty, like
[43:16] that pacing that makes it so that you
[43:18] stick with it. Um because every time,
[43:21] you know, like when you play Mario,
[43:23] right, and you're like jumping, there's
[43:26] never a point where the kid is like, "Oh
[43:29] man, I'm just not good at Mario. Like I
[43:31] was not meant for this." You know like
[43:32] it's structured in such a way that like
[43:34] that next jump feels really hard but you
[43:37] feel like if you try 10 more times you
[43:38] can do it.
[43:39] >> Yeah.
[43:39] >> And I think that if more of learning
[43:41] were like that where you know students
[43:44] cultivated a belief that you know it is
[43:46] going to get harder and harder and it's
[43:47] going to require more and more effort
[43:48] and my brain's going to have to work
[43:49] harder and harder but you know I can do
[43:52] that. That's like an amazing thing to
[43:55] walk away with from you know the
[43:56] learning that you do in your childhood.
[43:58] >> Yeah. It's like a sense of
[43:59] accomplishment, right? That you can do
[44:00] something that other people might have
[44:01] given up on.
[44:03] >> Yeah. And a sense of, you know,
[44:04] willingness to do something hard.
[44:06] >> I think another thing I'll say is like I
[44:08] love how you made Brilliant really
[44:09] approachable and like cuz in the Bay
[44:11] Area a lot of, you know, we talked about
[44:12] this like a lot of private schools are
[44:14] like 50k a year or something.
[44:16] >> Yeah. [laughter]
[44:16] >> And and I I I love how accessible
[44:19] Britain is.
[44:20] >> Yeah. And your kids are young, you know,
[44:21] they're like way before the age that
[44:24] it's built for. Like this is a product
[44:25] for middle school and high school
[44:27] students. But we we're getting there.
[44:28] We're we're working on it.
[44:29] >> Oh, okay. Yeah. Interesting. Okay. She
[44:31] got pretty far on the code coding
[44:32] course, actually.
[44:33] >> Amazing. Amazing. Yeah. Kids are
[44:35] >> hard. Kids are like way capable, more
[44:38] capable than they think. I I I feel like
[44:39] grade one kids can understand like
[44:41] algebra. Like I feel like explain to
[44:43] them. [laughter]
[44:44] >> Yeah. And you know, we're having fights
[44:46] about, you know, should we allow the
[44:47] teaching of algebra in 8th grade in
[44:50] California?
[44:51] >> And it's just, you know, set high
[44:54] standards. Set high standards. And like
[44:56] you'll be very surprised by what kids
[44:57] can do.
[44:58] >> Yeah. All right. So, so where can people
[45:00] find more about Brilliant and find you?
[45:02] >> Yeah. So, we got our website at
[45:04] brilliant.org. Uh you can find Brilliant
[45:07] in the App Store and Play Store. Uh you
[45:10] can also follow us on Twitter where we
[45:12] post uh updates and uh preview things
[45:14] that are shipping soon. Um I'm Sue Kim.
[45:18] Uh the account for Brilliant is
[45:19] Brilliant.
[45:20] >> Awesome. Well, well, I have a ton of
[45:22] respect for what you're doing. I'm I'm
[45:23] I'm sure it's way harder to build a
[45:25] education startup than like just build a
[45:26] mobile game or something else, you know,
[45:28] [laughter]
[45:28] as Peter entertainment, but uh I I I
[45:30] think I think it could have massive
[45:32] potential on all of our kids. Thank you
[45:34] so much.
[45:35] >> Yeah, it's a labor of love. Thanks so
[45:36] much, Peter.