When AI Agents Start Spending Your Money | Alex Rampell & Terry Angelos

When AI Agents Start Spending Your Money | Alex Rampell & Terry Angelos — Alex Rampell, Terry Angelos

Alex Rampell, Terry Angelos

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Key ideas

  • AI agents are transitioning from passive recommendation engines into active commercial buyers, requiring tokenized payment credentials to execute transactions autonomously. (0:00)
  • Independent vaulting infrastructure like Very Good Security (VGS) touches roughly 80% of U.S. payment cards and is provisioning millions of standardized agentic tokens weekly to bypass proxy-purchasing hacks. (24:35)
  • Card networks are formalizing agent registration and agentic tokens with spending limits to preserve chargebacks, identity checks, and merchant customer relationships. (24:35)
  • Merchants are bifurcating in response to agentic traffic: Amazon blocks scrapers to protect retail ad margins, whereas logistics-heavy players like Walmart and small Shopify merchants lean into automated orders. (35:00)
  • Widespread agentic optimization threatens corporate business models built on breakage, consumer inertia, and cross-subsidized credit card reward programs. (45:00)

Detailed notes

## Background Published on October 15, 2026, on the a16z Podcast feed, this episode features a16z General Partner Alex Rampell interviewing VGS Executive Board Member and Chief Strategy Officer Terry Angelos. According to the show description, the conversation explores the payments infrastructure required when AI agents shift from recommending products to directly executing purchases, covering the emerging wallet wars, agentic tokens, merchant resistance, and shifting liability models.

## TL;DR Alex Rampell and Terry Angelos explore how granting autonomous AI agents payment credentials transforms them from passive recommendation engines into active commercial participants. They analyze the technical infrastructure required for safe delegated purchasing, contrasting legacy PCI compliance and proprietary virtual card hacks with standardized, domain-bound agentic network tokens. The discussion details the corporate battle between major digital wallets scrambling for default agent status, while examining merchant resistance from ad-driven giants like Amazon versus volume-driven platforms like Walmart. Finally, they unpack the broader economic ramifications, arguing that agentic optimization will eliminate consumer breakage models such as forgotten subscriptions and cross-subsidized credit card rewards while unlocking latent demand across e-commerce.

## Atmosphere & style The conversation carries an easy, conversational warmth rooted in two decades of shared operating history between former co-founders, complete with self-deprecating banter about aging, physical leather wallets, and buying apology flowers. Beneath the nostalgic rapport lies an intense, fast-paced technical deep dive into the esoteric plumbing of global payments, rich with inside-baseball analogies ranging from Las Vegas casinos and early AOL walled gardens to NASCAR-style checkout screens. The tone remains analytically grounded and pragmatically skeptical, avoiding breathless AI hype in favor of concrete mechanics around liability, unit economics, and merchant incentives.

## Bulletin - `00:00` AI agents are transitioning from passive recommendation engines into active commercial buyers, requiring tokenized payment credentials to execute transactions autonomously. - `24:35` Independent vaulting infrastructure like Very Good Security (VGS) touches roughly 80% of U.S. payment cards and is provisioning millions of standardized agentic tokens weekly to bypass proxy-purchasing hacks. - `24:35` Card networks are formalizing agent registration and agentic tokens with spending limits to preserve chargebacks, identity checks, and merchant customer relationships. - `35:00` Merchants are bifurcating in response to agentic traffic: Amazon blocks scrapers to protect retail ad margins, whereas logistics-heavy players like Walmart and small Shopify merchants lean into automated orders. - `45:00` Widespread agentic optimization threatens corporate business models built on breakage, consumer inertia, and cross-subsidized credit card reward programs.

## Key takeaways - `00:00` AI agents are becoming transactional actors rather than spectators by gaining direct access to payment credentials as their functional 'arms and legs'. - `03:40` Modern e-commerce relies on domain-bound network tokens issued by card schemes rather than raw 16-digit PANs to limit the fraud blast radius and eliminate PCI DSS compliance overhead. - `05:30` Merchants with over $1 billion in annual GMV typically run three to five payment processors simultaneously, necessitating independent, processor-neutral vaults to avoid vendor lock-in. - `05:30` Roughly 30% of credit cards turn over every year through routine expiration, loss, theft, or portfolio changes, requiring automated network account updaters to prevent subscription failure. - `12:35` A new 'wallet wars' era has erupted between major platforms (PayPal, Shop Pay, Link) competing to become the default payment rail for emerging agentic task runners. - `17:30` Pass-through vaults like Apple Pay hand network tokens to the merchant's processor, whereas transactional wallets like PayPal or Shop Pay act as full-stack payment settlement layers. - `20:00` The early phase of agentic purchasing relied on virtual card workarounds where wallet intermediaries bought items on behalf of consumers, severing customer support loops and obscuring merchants of record. - `24:35` Single-use virtual cards break post-purchase merchant relationships, including recurring subscriptions and loyalty enrollments, by rendering credentials unusable for follow-on billing. - `24:35` Card networks have introduced standardized agentic tokens bound to specific spending caps and merchant authorizations, maintaining standard chargeback and dispute rights. - `26:40` Vault architecture is shifting from 'single-player' storage for a single gateway into 'multiplayer' infrastructure that delegates payment authority across multiple processors and external agents. - `30:00` Evaluating transactions involves card validity, payer identity, and capacity/intent; agents currently introduce significant dispute friction regarding whether they hallucinated purchase parameters. - `35:00` Under delegated authority, merchants expect full payment without post-purchase excuses, treating agents like human family members or authorized assistants rather than writing off friendly fraud. - `35:00` Amazon actively resists AI purchasing tools like Muse because headless agents do not view high-margin sponsored search advertisements, threatening retail media revenue. - `35:00` The friction between merchants and agents mirrors the early Plaid vs. banks conflict, likely resolving into tokenized, opinionated, and toll-gated commercial APIs. - `40:00` Rather than causing immediate bank runs via yield optimization, agents are poised to unlock latent consumer demand and increase personal spending by removing friction from recurring purchase recommendations. - `45:00` Asymmetric advantages of bots will diminish as everyone adopts agents, forcing counterparties to establish strict proof-of-humanity checks or revise terms and conditions. - `45:00` Credit card rewards programs that rely on breakage and cross-subsidization will be severely challenged if agents programmatically route every transaction to maximize rewards. - `48:00` VGS has evolved through three distinct phases: first as a secure PCI storage vault, second as a dynamic token lifecycle manager, and third as a network-level broker enabling agentic commerce.

## Detailed walkthrough ### `00:00` From Spectators to Actors: The Dawn of Agentic Commerce

The conversation opens on the pivotal shift underway in artificial intelligence: software agents are transitioning from merely browsing and recommending products to executing transactions directly. As Terry Angelos observes: “In the last three months, we've had this huge leap from agents being what I would call spectators to agents being actors, because they effectively have arms and legs, which are payment credentials.” Giving autonomous agents the ability to spend money unlocks tremendous utility, but it instantly ignites new ecosystem friction. Platforms like Amazon have already pushed back by blocking services such as Muse, prompting merchants to divide between those resisting agentic traffic and those leaning into it. At the same time, platforms like Muse and Instinct have ignited what Angelos calls the “wallet wars,” in which established digital wallets scramble to become the default payment rail powering autonomous agents.

Alex Rampell and Terry Angelos share a long operating history, having co-founded TrialPay together in 2006. Rampell jokes about the passage of two decades, noting that while Terry looks unchanged, he himself looks very different: “Yes, you look the same. So I think you're insulting me and I'm complimenting you and hopefully not the other way around.” After TrialPay was acquired by Visa, Angelos led Visa’s corporate investment into Very Good Security (VGS), a startup where Rampell had led one of his earliest venture investments at a16z. Rampell highlights that the name VGS was conceived as a lighthearted homage to Pretty Good Privacy (PGP), the classic encryption program: while PGP relied on the mathematical difficulty of factoring large composite prime numbers to deliver unbreakable privacy despite its modest name, VGS was named to deliver “Very Good Security” to enterprise infrastructure.

Angelos has now joined VGS as Chief Strategy Officer and board member, where the company operates at the nexus of modern digital transactions. VGS sits as neutral infrastructure securing payment credentials across roughly one-third of all e-commerce gross merchandise value (GMV), powering top-tier online merchants, major neobanks, and leading frontier AI research labs. With agents requiring access to payment rails, VGS finds itself orchestrating the delicate handoffs between wallets, autonomous agents, and downstream merchant processors.

- **Founding roots**: Alex Rampell and Terry Angelos co-founded TrialPay in 2006 before its eventual acquisition by Visa. - **VGS scale**: Secures credentials representing approximately one-third of total e-commerce GMV. - **Client profile**: Encompasses large-scale online merchants, enterprise neobanks, and frontier AI research labs.

---

`03:40` Demystifying Credentials and Network Tokenization

To establish baseline mechanics before diving into agentic commerce, Angelos and Rampell walk through the anatomy of a payment credential in traditional e-commerce. In common parlance, a credential is simply a credit card, but handling it securely requires intricate compliance and data partitioning. In a typical integration—such as a large-scale food ordering or delivery platform—the merchant cannot directly handle or store the raw card details without subjecting their entire server footprint to stringent, expensive PCI-DSS compliance audits. Instead, VGS intercepts and captures the card number at checkout, vaults it in an isolated, secure environment, and provides the merchant with an abstraction so their internal systems never touch sensitive financial data.

The underlying mechanics of this vaulting have evolved dramatically over the past decade. Back during the TrialPay era, companies would store and encrypt the raw 16-digit Primary Account Number (PAN), decrypting it on demand to transmit to back-end acquirers like Chase Paymentech. Modern e-commerce instead relies heavily on network tokenization issued directly by the major card networks—Visa, Mastercard, American Express, and Discover. Rather than circulating the raw PAN, VGS requests a network token that is cryptographically restricted and domain-bound strictly to that specific merchant’s web domain. If that token is intercepted or leaked, it cannot be used anywhere else across the web, drastically curtailing the blast radius of payment fraud.

```mermaid flowchart TD accTitle: Legacy Card Processing vs Modern Domain-Bound Tokenization accDescr: Diagram contrasting how 16-digit PANs were handled in legacy workflows versus modern network tokenization through an independent vault.

subgraph Legacy["Legacy PAN Handling"] A["Customer PAN (16 Digits)"] --> B["Merchant Encrypts & Stores PAN"] B --> C["Merchant Decrypts PAN"] C --> D["Acquiring Processor"] end

subgraph Modern["Modern Network Tokenization (VGS)"] E["Customer Inputs Card"] --> F["VGS Intercepts & Vaults PAN"] F --> G["Card Network (Visa/MC/Amex/Discover)"] G --> H["Domain-Bound Network Token"] H --> I["Merchant Transacts Safely"] I --> J["Acquiring Processor"] end ```

---

`05:30` Multi-Processor Architecture, Churn, and Account Updaters

The necessity of an independent vault becomes stark when managing enterprise-scale merchants. When Angelos asks how many payment processors an online merchant doing over $1 billion in GMV typically runs on the back end, Rampell notes that while smaller outfits rely on a single gateway, large operations deliberately unbundle storage from processing. Angelos confirms that enterprise merchants operate between three and five distinct processors simultaneously: “And so back to that question, by the way, for a merchant of a billion dollars, it's about three to five processors that merchant will have.” Merchants implement multi-processor setups to shard payment traffic across different vendors, seeking lower interchange and processing fees, higher regional authorization and approval rates, and structural redundancy.

If a merchant were to rely on a single processor’s proprietary vault (such as Stripe or Chase), switching processors or routing transactions flexibly would require duplicating hundreds of millions of credentials across multiple isolated vaults. An independent vaulting layer like VGS eliminates this vendor lock-in by maintaining the golden record of credentials in a processor-neutral environment, issuing appropriate network tokens to whichever processor handles a given transaction.

This independent vault architecture also mitigates the massive underlying churn of payment credentials. Roughly one-third of all payment cards turn over every year: 25% mathematically expire due to standard four-year expiration schedules, and another 5% are reissued due to loss, theft, or portfolio migrations. Rampell shares a personal example from Capital One’s acquisition of the Discover Network, where his existing Capital One 1.5% cashback Visa card was reissued as a Discover card, triggering an avalanche of failed transaction notices from recurring subscription merchants whose records broke. Independent vaults integrate directly with automated account updater services from the card networks, updating expired or converted cards behind the scenes so consumer billing continues without disruption.

- **Enterprise processor footprint**: Merchants with >$1B in annual GMV maintain an average of 3 to 5 payment processors. - **Card turnover rate**: ~30% of credit cards turn over each year (25% from routine 4-year expiration cycles, ~5% from fraud, theft, or portfolio changes). - **Network account updaters**: Real-time card brand updating tools replace expired numbers and accommodate portfolio conversions (e.g., Visa to Discover shifts) without requiring manual consumer re-entry.

`10:00` PCI DSS Compliance and Why AI Agents Need VGS

Alex Rampell reflects on how Very Good Security (VGS) started years ago as an infrastructure business built around solving a painful, highly regulated compliance problem. The landscape suddenly shifted with the explosion of agentic e-commerce. AI companies racing to deploy autonomous tools quickly realized they could not simply ask users for credit card numbers and store them in plain text. Alex jokes about the universal domestic dilemma of wanting to buy flowers for his wife on Mother’s Day so she will not be mad at him: a user might prompt a chat interface with that request, but the underlying AI application has no desire to hold sensitive card data. Storing and transmitting payment credentials drags a company into the grueling labyrinth of PCI DSS (Payment Card Industry Data Security Standard) compliance—a dense framework spanning well over a hundred pages of operational, architectural, and security mandates that every financial institution strictly enforces.

Alex emphasizes that whether Visa and Mastercard are bitter competitors on every other front, they stand entirely united on cardholder data protection. If a company wants to process or issue credit cards, compliance is an inescapable prerequisite. VGS solves this bottleneck by taking PCI compliance out of scope altogether, acting as the secure backend custodian so software platforms can operate like modern tech companies rather than pseudo-banks. As conversational agents evolve from simply generating advice to executing real-world purchases, having this pre-built, compliant vaulting infrastructure positions VGS squarely in the middle of autonomous agent transactions.

> “You cannot process credit cards unless you are PCI compliant.” — Alex Rampell

- **PCI DSS scope:** Over 100 pages of compliance mandates that all issuing banks, acquirers, and card networks mandate for any business touching raw payment card data. - **VGS value proposition:** Desensitizes systems by tokenizing card numbers and credentials on ingestion, taking the host application's servers entirely out of PCI audit scope.

```mermaid flowchart LR accTitle: AI Agent Checkout Flow with VGS accDescr: Diagram illustrating how an AI agent uses VGS tokenization to process purchases without touching raw PCI data.

subgraph UserAgent["User & AI Interface"] U["User Prompt<br/>('Buy flowers')"] --> A["AI Agent"] end

subgraph SecurityLayer["Compliance Boundary (VGS)"] A -->|"Delegates transaction"| VGS["VGS Token Vault"] VGS -->|"Detokenizes credential"| P["Payment Rail"] end

subgraph MerchantLayer["Commerce Endpoints"] P --> M["Flower Merchant / Acquirer"] end ```

---

`12:35` From Spectators to Actors: Giving Agents Arms and Legs

Terry Angelos describes a massive paradigm shift that unfolded rapidly: AI agents transitioned from passive observers into active commercial participants. For months, generative models were limited to drafting recommendations, comparing specs, or delivering research reports that ultimately ended with a task dumped back on the user's to-do list. Terry illustrates this shift with a personal example from his own household. He and his wife had spent weeks trying to hire a piano teacher for their seven-year-old son, a logistical headache involving family calendars, soccer practice three afternoons a week, finding an instructor willing to travel to their home, and matching availability. Months prior, ChatGPT could only offer generic suggestions and local directory links; the previous night, an autonomous agent handled the entire end-to-end transaction—vetting candidates, cross-checking mutual availability, asking Terry a few clarifying questions, and booking the first lesson.

Terry points out that payment credentials serve as the literal “arms and legs” for autonomous software. Without a funded credential, an agent remains an advisor; with one, it becomes an autonomous purchaser. This shift has kicked off what he dubs the "wallet wars" among emerging agentic frameworks (such as MultiOn, Induced AI, and others) and established identity and payment platforms. Every wallet provider is now scrambling to integrate directly into agent workflows. For an agent, the ideal wallet partner must satisfy two fundamental requirements: an enormous existing base of pre-enrolled consumer credentials and widespread merchant acceptance.

> “In the last three months, we've had this huge leap from – agents being what I would call spectators to agents being actors.” — Terry Angelos

- **Stripe Link:** Boasts approximately 300 million consumer accounts and reaches roughly 1 million integrated merchants. - **Shopify (Shop Pay):** Encompasses a comparable consumer footprint alongside an estimated 1.7 million merchant storefronts. - **PayPal:** Commands upwards of 400 million active consumer accounts and a global merchant footprint exceeding 30 million sellers. - **Agent utility inflection:** Equipping software agents with programmatic payment mechanisms shifts the consumer experience from passive recommendation to completed execution.

---

`14:48` The Long History of Wallet Wars: From Dead Cow Wallets to NASCAR Checkouts

Alex and Terry look back at the historical precedent for digital wallet battles, reminiscing about their shared background in payments and their previous employer, Visa, which launched early wallet plays like V.me (later rebranded to Visa Checkout). Alex pulls out his physical leather wallet to make a tactile point, dubbing it a "dead cow wallet." He notes that the struggle for top-of-wallet status is decades old: card issuers spent vast fortunes—like Capital One hiring Samuel L. Jackson to ask "What's in your wallet?" during prime-time commercials—solely to condition consumers in a Pavlovian way to pull their specific plastic card out at the Chipotle register.

The battlefield later shifted into digital software environments. Alex recalls working at TrialPay and navigating partnerships where card networks and banking institutions, such as Chase and American Express, poured tens of millions of dollars into platforms like Uber and Airbnb simply to be selected as the default payment method inside those apps. Terry observes that this intense merchant-level competition led directly to the classic "NASCAR checkout," where e-commerce landing pages became cluttered with dozens of competing branded checkout buttons: PayPal, Google Checkout, Apple Pay, and credit card options all vying for consumer attention.

> “And so we sort of have kicked off what I kind of call the wallet wars, where every wallet is now rushing to connect to the agents.” — Terry Angelos

- **V.me:** Visa’s early attempt to build a proprietary digital checkout button and consumer digital wallet before transitioning into Visa Checkout. - **Issuer bounties:** Mega-banks paid tens of millions of dollars directly to top-tier digital marketplaces (Uber, Airbnb) to secure default billing status over rival payment networks. - **The "NASCAR checkout" effect:** The visual fragmentation of modern e-commerce checkouts caused by competing payment brands fighting for button space.

---

`17:30` Merchant Vaults, Consumer Wallets, and Friction in the Agentic Era

Alex and Terry contrast the mechanics of consumer wallets against merchant wallets. Alex frames platforms like VGS as effectively operating like "merchant wallets." While a merchant is not purchasing goods, it constantly receives payments and often needs to bill recurring customer subscriptions. Storing 16-digit Primary Account Numbers (PANs) and three-digit security codes on internal servers is the digital equivalent of keeping credit card numbers on paper scraps in a physical cash register drawer. Merchants need an isolated tokenized vault to handle that recurring billing securely without taking on massive liability.

On the consumer side, wallets originally solved an acute late-night e-commerce friction problem. Alex jokes about waking up at 2:00 AM needing to order flowers online—quipping dryly that whether it is to make up for something bad or celebrate something good, the core friction remains identical: the physical dead cow wallet is downstairs, the card numbers are out of reach, and the purchase will be abandoned unless a digital credential wrapper like PayPal or Apple Pay bridges the gap. Terry notes that the word "wallet" conflates two distinct models:

1. **Credential Pass-Through Wallets (e.g., Apple Pay):** These wallets securely store and tokenize credentials, passing a device-specific network token directly to the merchant’s processor (such as Adyen, Stripe, or Braintree) to finalize the settlement. 2. **Full-Stack Transactional Wallets (e.g., Shop Pay, Link, PayPal):** These wallets sit directly in the transaction flow, holding the consumer’s identity, processing the payment natively, and collecting the funds on behalf of the merchant.

In the emerging agentic economy, this distinction becomes critical. If an AI agent has to interrupt a user at 2:00 AM to ask for their 16-digit card number, the autonomous workflow collapses back into high-friction manual checkout. Seamless agentic commerce depends on connecting autonomous task runners directly to existing tokenized credentials.

> “When I shop at a store with Apple Pay, Apple is effectively giving my Capital One Visa card, effectively tokenized in the wallet, to the merchant.” — Terry Angelos

| Wallet Architecture | Primary Example(s) | Operational Mechanism | Role in Transaction | |:--- |:--- |:--- |:--- | | **Pass-Through Digital Vault** | Apple Pay | Stores device tokens derived from issuing banks; passes them to the merchant's payment processor. | Hardware/credential conduit; does not process or settle funds directly. | | **Transactional Ecosystem** | Shop Pay, Stripe Link, PayPal | Manages identity, holds stored payment methods, and executes the charge directly within its network. | Merchant-facing settlement layer; facilitates end-to-end purchase execution. | | **Merchant Backend Vault** | Very Good Security (VGS) | Intercepts cardholder data upstream, tokenizes card numbers, and provides API tokens for merchant rebilling. | Data security infrastructure; shields merchants from PCI DSS exposure. |

`20:00` The "AOL Phase" of Agentic Commerce and the Virtual Card Hack

Terry Angelos draws a direct parallel between the emerging ecosystem of agentic commerce and the early days of consumer internet access. In this nascent phase, convenience often relies on closed environments and clever engineering shortcuts rather than unified, open standards. Stripe, with its consumer-facing wallet Link, operates within this bounded model: Link is enabled across roughly one million merchants, which works seamlessly if a requested item is in that network, but fails whenever a user sends an AI agent to buy from an unsupported merchant.

To illustrate, Angelos shares an experience from two weeks prior when he needed outdoor lights for an event at his house. He used an agent to search for the lights, and it found the best inventory at Walmart. The agent loaded the shopping cart, but when it came time to check out, Link had no direct payment integration with Walmart. Rather than abandoning the transaction or passing Angelos’s raw card credentials directly to the agent and Walmart, Stripe acted as an intermediary buyer. Stripe purchased the lights on Angelos's behalf using its own one-time-use Visa virtual card, and then ran a separate transaction to charge Angelos directly—a model closely mirroring how DoorDash handles orders and pays non-partnered restaurants.

Terry highlights how this proprietary, walled-garden design characterizes this period of commerce:

> “And for those people who were around in the sort of AOL era, Stripe in many ways is like the AOL of agentic commerce.”

```mermaid flowchart TD accTitle: The AOL Model of Agentic Purchasing accDescr: Diagram illustrating how an agentic purchase routes through an intermediary virtual card rather than directly to the merchant.

subgraph UserStage["1. Consumer & Agent"] U["User (Terry)"] -->|"Requests lights"| AG["AI Agent"] AG -->|"Loads cart"| WM["Walmart"] end

subgraph IntermediaryStage["2. Intermediary Workaround"] AG -->|"Requests payment"| SL["Stripe Link"] SL -->|"Issues 1-time Visa virtual card"| WM WM -->|"Fulfills order"| U end

subgraph SettlementStage["3. Secondary Charge"] SL -->|"Charges actual card in separate transaction"| U end ```

---

`22:15` Trust Mechanisms, Chargebacks, and the Broken Support Loop

While the proxy-purchasing mechanism successfully delivers items, it fractures the fundamental trust, dispute, and customer service models established over decades of electronic payments. In Angelos's Walmart purchase, the chandelier arrived and the correct dollar amount cleared. However, should an issue arise with the product, the banking paper trail reflects a purchase from Stripe rather than Walmart. Angelos recounts an anecdote from an internal testing phase where someone executed this exact proxy flow on an American Express card and encountered an issue. When they called Amex customer service, Amex had no record of the underlying retail merchant—only a transaction labeled "Stripe." Amex provided the merchant contact number attached to that record, which rang directly on the personal cell phone of a Stripe engineer, exposing the reality that payment infrastructure providers are not staffed to operate retail customer-support desks.

Alex Rampell points out that this structural flaw undermines the primary reason card networks remain dominant. Unlike bearer instruments like cryptocurrency—where an erroneous or fraudulent transaction permanently transfers funds with no recourse—Visa and Mastercard provide an essential adjudicative framework through rules and chargebacks. If a merchant fails to deliver functional outdoor lights, an established dispute process protects both consumer trust and merchant reputation. Layering complex engineering workarounds between the buyer and the seller strips away these consumer protections and breaks standard reconciliation.

Alex emphasizes why the network-level dispute mechanism is so critical to commerce:

> “One of the reasons why Visa and MasterCard have such impregnable positions is because they intermediate everything and they set the rules and chargebacks are very important.”

- Crypto acts as a bearer instrument where transferred funds cannot be recovered, creating friction in retail environments where products might be defective. - Intermediary virtual cards obscure the true merchant of record, leaving issuing banks (such as Capital One or Amex) blind to the actual retailer involved in the purchase. - Consumer chargeback rights and merchant rules provide an institutional trust layer that clever proxy-payment hacks unintentionally break.

---

`24:35` The Rise of Agentic Tokens and Preserving Merchant Relationships

The limitations of virtual card workarounds extend beyond chargebacks to downstream customer lifetime value and recurring transactions. Shortly after his Walmart purchase, Angelos received an email from Walmart noting the $6.99 delivery fee and offering to credit that amount toward a subscription to Walmart+. Angelos clicked the button to accept the offer, but the transaction immediately failed. Walmart attempted to bill the credential on file, which was merely the single-use virtual card Stripe had generated for the chandeliers. This prevented Walmart from retaining and upselling a paying customer, disrupting standard e-commerce merchant incentives.

To solve this, card networks have introduced an open standard called "agentic tokens." Under this framework, if a digital wallet (like Stripe Link, Shop Pay, or PayPal) holds a cardholder's credential on file but lacks a merchant integration, it can issue an agentic token instead of acting as a proxy buyer. The agent verifies its identity, specifies a spending cap (for example, no more than $100), and receives a newly generated 16-digit network token bound to that specific authorization. The agent supplies this token to Walmart, which processes the transaction against the customer’s actual card account. This preserves the merchant's ability to run recurring billing or cross-sells, leaves chargeback protections intact, and eliminates proxy-purchasing hacks.

Terry describes how quickly this infrastructure is being adopted across the ecosystem:

> “VGS is by far the largest provisioner of these agentic tokens.”

- Agentic tokens represent a transition from closed "AOL-style" proprietary workarounds to standardized network protocols. - The token functions as a fresh 16-digit number tied directly to consumer authorization rules, such as merchant identity and maximum spend amounts. - Three months prior to the discussion, agentic token volume was at absolute zero; VGS is now provisioning several million agentic tokens per week across agents, wallets, and merchants.

---

`26:40` From "Boring" Vaults to Multiplayer Infrastructure: VGS and Frontier Models

Alex Rampell characterizes VGS's core data-vaulting business as intentionally "boring," emphasizing that in the security and payments sphere, safety and lack of surprises are the ultimate virtues. A vaulting platform securely holds 15-digit Amex or 16-digit Visa/Mastercard/Discover credentials, hands back non-crypto reference tokens, and allows high-volume enterprise consumer apps—such as major burger chains with tens of millions of users—to retrieve credentials and route them to payment processors without the merchant ever handling or storing card data. Angelos estimates that VGS touches or stores approximately 80% of cards in America across its roughly 10 billion vaulted credentials.

```mermaid flowchart LR accTitle: Single-Player vs Multiplayer Vaults accDescr: Comparison showing how vaults shifted from storing single merchant-to-processor tokens to routing across multiple processors and AI agents.

subgraph SinglePlayer["Single-Player Era"] VaultA["Vault"] -->|"1 credential"| ProcA["Single Payment Processor"] end

subgraph Multiplayer["Multiplayer Agentic Era"] VaultB["Vault"] -->|"Network Token"| Proc1["Adyen / Stripe / Chase"] VaultB -->|"Agentic Token"| Agent["AI Agent"] Agent -->|"Authorized Purchase"| Retailer["Third-Party Merchant"] end ```

The underlying architecture of these vaults is undergoing a massive shift: moving from "single-player" to "multiplayer." Historically, a merchant vaulted a card to communicate with a single payment gateway. As merchants adopted multi-processor routing strategies across providers like Chase, Stripe, Adyen, Braintree, and Razorpay, the vault transformed into a multiplayer hub. The emergence of frontier AI models has accelerated this dynamic even further. A frontier model provider that initially vaults cards purely for single-player consumer software subscriptions now needs those same credentials to empower AI agents to complete transactions across third-party web properties. Terry compares this evolution to password managers expanding from simple personal storage into multi-party delegation platforms.

Terry frames this transformation in infrastructure terms:

> “I think you're charging on something really interesting, which is vaults are going from single player to multiplayer.”

- VGS holds roughly 10 billion credentials and interacts with an estimated 80% of payment cards in the United States. - Multiplayer vault architecture allows stored network tokens to be distributed across diverse payment processors including Stripe, Chase, Adyen, Braintree, and Razorpay. - Frontier AI model providers are transitioning their credential stores from basic SaaS subscription billing into multiplayer delegation tools that empower autonomous agents to spend across the open web.

`30:00` The Three-Step Transaction Test: From Las Vegas Casinos to AI Agents

Alex Rampell breaks down the fundamental anatomy of approving a payment transaction into three distinct steps, contrasting how physical retail handled it decades ago with how digital and agentic commerce must handle it today. The first step is simply verifying whether a card is real. This can be checked synthetically using a checksum—specifically the Luhn algorithm or mod 10 check—to confirm it belongs to the universe of possible valid card numbers, followed by an issuer check with the bank to ensure it is an active account. The second step is confirming identity: verifying that the person presenting the card is actually authorized to use it. Twenty-five years ago, a physical merchant, such as a jewelry store selling a $15,000 item, would verify the signature strip on the back of the card and demand a government-issued photo ID. Alex notes humorously that the physical Apple Card was the first card he ever saw that eliminated the signature line on the back entirely.

The third step is determining capacity or intent: is the buyer of sound mind to execute the purchase? Alex illustrates this using Las Vegas casinos, where a customer might present a completely valid card and a matching ID, but if they have had fifteen drinks and cannot speak coherently, the cashier will refuse the transaction. Translating this framework to agentic commerce exposes severe unresolved friction. While card validity is an easily solved technical problem, confirming whether an agent or an IP address is authorized—and whether that agent was operating of "sound mind" or hallucinating—creates enormous liability exposure. Terry Angelos explains that payment networks like Visa, Mastercard, and American Express are building open standards where an agent must be explicitly registered with the network and contextual transaction metadata must be passed along. Terry shares a personal example where he instructed an agent to book a hotel for his daughter’s gymnastics tournament in San Diego with a strict cap of $500. While the card validity and registration can be proven, determining whether the agent accurately interpreted the dates or hallucinated remains completely outside current payment rail dispute mechanisms.

“The third question is like, is the agent of sound mind? Like, did it get it right? Was it drunk? You know, exactly. Did it hallucinate? And so that part, I don't think we fully understand yet, because if there's a mistake that the agent makes and the card network did everything right, they validated that this is your agent and your instruction.” — Terry Angelos

```mermaid flowchart TD accTitle: Three-Step Transaction Verification Framework accDescr: Comparison of traditional verification checks against how AI agentic transactions are validated.

subgraph Step1["Step 1: Card Validity"] A["Card Checksum (Mod 10)"] --> B["Bank Issuer Verification"] end

subgraph Step2["Step 2: Authorized Payer"] C["Physical: ID & Signature Match"] D["Agent: Registered with Visa / Mastercard / Amex"] end

subgraph Step3["Step 3: Capacity & Sound Mind"] E["Physical: Sobriety / Sound Mind (e.g., Vegas Casino)"] F["Agent: Did it hallucinate context or dates?"] end

Step1 --> Step2 Step2 --> Step3 ```

- Mod 10 (Luhn checksum) proves mathematical validity, while the issuing bank confirms account existence. - Legacy card-present identity checks relied on physical signatures and driver's licenses; the Apple Card pioneered removing physical signature strips. - Network agent registration standards require the AI agent to register with card schemes (Visa, Mastercard, Amex) and attach explicit intent context (e.g., booking parameters) to the transaction.

`35:00` Delegated Authority, Friendly Fraud, and the Battle for Merchant Receptivity

The conversation shifts to the liability models governing delegated authority. If an agent books the wrong room or overspends, merchants will refuse to absorb the financial hit, arguing that the customer voluntarily gave authority to an AI agent just as they might to a spouse or a human executive assistant. Alex recalls the epidemic of "friendly fraud" from his days running TrialPay, where consumers—embarrassed by spending $10,000 on virtual gems in a mobile game—would lie to their spouses and claim to their banks that the charge was fraudulent. While banks historically wrote off small disputes (such as $10 charges) to keep customers happy, creating widespread moral hazard, delegated authority with automated agents threatens to balloon these dispute disputes unless agents begin offering financial indemnity or chargeback guarantees as a competitive differentiator between services like Muse or Instinct.

This friction leads into a strategic divide: how merchants choose to respond to agentic shoppers. Amazon recently made headlines by blocking the AI purchasing tool Muse. Alex explains that Amazon’s hostility is not mere technological backwardness; Amazon is primarily an advertising company whose most lucrative SKU is selling sponsored search placements to monetize human eyeballs. Because an AI agent has no eyeballs to monetize, Amazon has strong economic incentives to insert CAPTCHAs and erect barriers. Terry outlines three distinct merchant stances across the retail landscape:

1. **Amazon (Fear/Protection):** Guarding its advertising and retail media margins against headless scrapers and bots. 2. **Walmart (Greed/Scale):** Embracing automated orders because its world-class retail footprint and last-mile logistics make every additional automated SKU sold purely advantageous. 3. **Shopify SMBs (Necessity):** Small merchants who lack search dominance and must embrace agents as an essential new customer acquisition funnel.

Terry compares this looming merchant standoff to the battle over open banking between Plaid and major banks like JPMorgan Chase. Initially, banks attempted to block screen-scraping aggregators, but the conflict eventually settled into negotiated API frameworks where banks controlled tokenized account data, dictated security boundaries, and charged fees. Terry predicts a similar trajectory for e-commerce, where platforms like Amazon will eventually expose "opinionated APIs" or deploy their own merchant-side sales agents—akin to a Best Buy floor salesperson steering a customer toward specific flat-screen TVs to earn a commission—pitting the merchant's biased agent against the consumer's agent in a complex automated negotiation.

“In the case of Amazon, it might be, I am an opinionated API. I have an opinion on what you should buy, Alex, based on many, many different sort of data points about you. And then my agent may have an opinion about what I want. And so that's going to be a fascinating battle or communication.” — Terry Angelos

- Delegated authority treats an AI agent identically to a human assistant or family member, meaning merchants expect full payment without post-purchase excuses. - Amazon's core economic objection to agentic commerce is eyeball disintermediation and the destruction of high-margin retail media advertising revenue. - The open banking precedent (Chase vs. Plaid) indicates merchant antagonism will eventually shift from flat bans to proprietary, tokenized, and potentially toll-gated commercial APIs.

`40:00` Overhyped vs. Underhyped: Friction, Unmonetized Demand, and Economic Breakage

Alex Rampell frames the ongoing AI shift through his rule of thumb: Silicon Valley typically overhypes emerging technologies early on, while the rest of the world underhypes them. He uses his experience with Tesla's self-driving technology as a metaphor. Having bought a Model 3 in 2017 with Full Self-Driving that "didn't work at all" and felt like a joke, he became skeptical, only to realize years later on a new Tesla that the technology had actually matured into something functional. Similarly, people who evaluated ChatGPT in 2022 dismissed it as a toy for drafting poems or cheating on English essays, assuming it could never autonomously purchase items, yet today it is rapidly taking on real-world actions.

```mermaid flowchart LR accTitle: The AI Agent Value Realization Loop accDescr: Diagram showing how agent-driven savings offset by unmonetized demand leads to net consumer spend expansion. subgraph S1["Efficiency Gains"] A["Cancel Sticky Subscriptions"] B["Prune Unused Free Trials"] end subgraph S2["Latent Demand"] C["WhatsApp Cycling Recs"] D["Instant Algorithmic Purchases"] end subgraph S3["Net Impact"] E["Infinite Human Desires"] F["Higher Personal GDP Output"] end

A --> E B --> E C --> D D --> F E --> F ```

When asked what is overhyped versus underhyped, Terry Angelos argues that extreme financial disruption is overhyped: “I don’t think we’re going to get a bank run on savings deposits where agents are going to sort of maximize yield and move my money around between different accounts.” Using his own banking habits as an example, Angelos explains that while he is a happy Mercury personal account customer and could theoretically maximize yield by sweeping all savings there until the exact moment bills are due, he still keeps money at Chase because its bill pay just works better, has deeper integrations, and involves established friction. Conversely, what Angelos considers vastly underhyped is unmonetized consumer demand and the expansion of GDP driven by "always on" agents:

> “You’re dramatically under-monetized on your bike equipment, Alex. If the agent could find things that could help you with cycling and just bought them for you, there’s more GDP coming out of Alex on cycling.”

- **The Cycling Chat Example:** Angelos highlights their shared cycling WhatsApp group, where a friend named Seth regularly reviews tire rolling resistance and recommends safer tires every six months. Rampell normally only buys tires every two years due to friction, but an agent embedded in the chat could act on Seth’s recommendations instantly every time. - **Economic Offsets:** Agents will simultaneously save consumers money by eliminating forgotten trials and pruning difficult-to-cancel subscriptions, effectively freeing up purchasing power that gets redirected toward satisfying infinite human wants.

---

`45:00` The Fragility of Breakage Models and the Death of Asymmetric Exploitation

Rampell notes that early consumer enthusiasm for agents stems from an asymmetric advantage where early adopters use agents to bypass intentionally hard, non-economic barriers—such as automated scripts snatching 7:00 AM restaurant reservations. However, once everyone has the same tool, that asymmetry disappears. Rampell recounts using coding tools like ChatGPT, Codex, or Astra to automate customer-service disputes with Comcast because Comcast began blocking automated tooling IPs. He envisions counterparties adapting and refusing to transact with non-humans, insisting on verifying that an actual person is on the other end of the line.

Angelos emphasizes that AI agents excel at reading terms and conditions and navigating complex program rules right up to the legal margin—such as optimizing flight purchases to land on the exact minimum threshold required to trigger a seat upgrade. However, this level of automated optimization threatens business models built on consumer inefficiency and breakage:

> “And if agents are intermediating all of our transactions and I’m only getting points on the card that gets me—I’m only using the card where I get points, the whole points reward ecosystem falls apart. So many, many of these things could start—anything with a sort of breakage model in it is going to start to fall apart, and then we’ll have to have new terms and conditions.”

- **Rewards Cross-Subsidization:** Credit card rewards rely on breakage and cross-subsidization; card issuers offer flashy headline perks on dining knowing that consumers will sub-optimally swipe that same card for everyday fuel or retail purchases. - **Automated Routing:** If agents perfectly route every micro-transaction to whichever payment method extracts the highest reward, card programs will be forced to rewrite their commercial terms to survive.

---

`48:00` The Evolution of VGS: From Vault to Ecosystem Broker

Rampell calls Very Good Security (VGS) one of the most formidable behind-the-scenes businesses in payments—a massive credential vault that secures payment data across internet commerce, meaning almost every listener has credentials stored within it. Angelos outlines how VGS has transitioned across three compounding eras to position itself at the center of agentic commerce:

```mermaid flowchart TD accTitle: The Three Compounding Eras of VGS accDescr: Architecture diagram outlining VGS's evolution across three phases from security vault to agentic network broker. subgraph Era1["Era 1: The Vault"] V["10-Year Hardened PCI Storage Layer"] end subgraph Era2["Era 2: Tokenization & Lifecycle"] L["Annual Credential Updates (~33% rot)"] T["Network Token Management (Visa, Mastercard, etc.)"] end subgraph Era3["Era 3: The Network Broker"] B["Agentic Commerce Tokens"] I["Bank Issuer & Merchant Orchestration"] end

V --> L L --> T T --> B T --> I ```

- **Era 1 (The Vault):** A decade spent building a secure, trusted storage vault for sensitive credentials across the web to ease compliance and security burdens for merchants. - **Era 2 (Data In/Out & Tokenization):** Managing the dynamic lifecycle of credentials, where roughly one-third of stored credentials expire or change annually. This required navigating disparate card network standards and managing multiple network tokens so stored card data remains continuously updated and valid. - **Era 3 (The Network Era):** Serving as a multi-party credential broker that facilitates transactions across ecosystem rules. By working simultaneously with bank issuers on card tokenization and merchants on credential storage, VGS can securely swap data between parties—a capability that Angelos notes is now directly fueling agentic commerce.

---

`50:00` Closing Banter and Disclosures

The conversation wraps with nostalgic reflections on the early days of working together, reminiscing about a very early podcast they recorded about the history of TrialPay in a far less sophisticated studio. Angelos jokes about one lasting constant across all their years of discussions: “I think what’s consistent between that first podcast and this one is you should be buying more flowers for your wife.” Rampell readily agrees before signing off.

The episode concludes with the official *a16z Podcast* production wrap and standard legal disclosures stating that content is provided solely for informational purposes, should not be construed as legal, business, tax, or investment advice, and that Andreessen Horowitz maintains investments in companies discussed on the show.

## Notable quotes > `00:00` In the last three months, we've had this huge leap from agents being what I would call spectators to agents being actors, because they effectively have arms and legs, which are payment credentials. — Terry Angelos

> `22:15` One of the reasons why Visa and MasterCard have such impregnable positions is because they intermediate everything and they set the rules and chargebacks are very important. — Alex Rampell

> `20:00` Stripe in many ways is like the AOL of agentic commerce. — Terry Angelos

## Mentioned Alex Rampell, Terry Angelos, Very Good Security, TrialPay, Visa, Mastercard, American Express, Discover, Capital One, Stripe, Stripe Link, Shopify, Shop Pay, PayPal, Apple Pay, Amazon, Walmart, Muse, Instinct, MultiOn, Induced AI, DoorDash, Adyen, Braintree, Chase, Chase Paymentech, Razorpay, Mercury, Plaid, JPMorgan Chase, Tesla, ChatGPT, Codex, Astra, Comcast

## Video description a16z General Partner Alex Rampell sits down with VGS Executive Board Member, Terry Angelos, to unpack what happens to payments when AI agents go from recommending what to buy to actually making the purchase. Terry explains the infrastructure required to safely give agents access to payment credentials, why wallets like PayPal, Shop Pay, and Link are competing to become the default payment layer for agents, and how new agentic tokens could preserve the chargebacks, identity checks, and merchant relationships that make today's payment networks work. VGS, which already secures payment credentials across a significant share of e-commerce, is now provisioning millions of these agentic tokens each week. They also discuss what happens when merchants don't want to transact with agents, how delegated authority changes liability when an agent makes a mistake, and why AI could simultaneously increase consumer spending while eliminating the subscriptions, fees, and other forms of economic "breakage" that depend on people not paying attention.

[Source](https://mgln.ai/e/1344/afp-848985-injected.calisto.simplecastaudio.com/3f86df7b-51c6-4101-88a2-550dba782de8/episodes/6234b162-a09d-4e3e-8647-37199663e239/audio/128/default.mp3?aid=rss_feed&awCollectionId=3f86df7b-51c6-4101-88a2-550dba782de8&awEpisodeId=6234b162-a09d-4e3e-8647-37199663e239&feed=JGE3yC0V)

中文简报

当AI智能体开始替你花钱 | Alex Rampell与Terry Angelos Alex Rampell与Terry Angelos探讨了为自主AI智能体赋予支付凭证如何促使其从被动的推荐引擎转变为主动的商业参与者。他们分析了实现安全委托采购所需的技术基础设施,将传统的PCI合规及专有虚拟卡临时方案,与标准化、绑定域名的智能体网络代币进行了对比。讨论详细剖析了各大数字钱包为争夺默认智能体地位展开的商业博弈,同时审视了商家对此的不同反应——广告驱动型巨头(如亚马逊)选择抵制,而走量型平台(如沃尔玛)则表示欢迎。最后,他们探讨了更深远的经济影响,认为智能体优化将消除依赖消费者遗忘收益(如未取消的订阅)和交叉补贴信用卡奖励的商业模式,同时释放电商领域的潜在需求。 AI智能体正从被动推荐引擎转变为主动商业买家,需要代币化支付凭证来独立执行交易。 (0:00) 像Very Good Security (VGS)这样的独立保险库基础设施触达了约80%的美国支付卡,每周发放数百万个标准化智能体代币,以绕过代理采购等临时方案。 (24:35) 卡组织正在规范智能体注册以及设有消费限额的智能体代币,以保留拒付申诉机制、身份核验以及商户客户关系。 (24:35) 商家在应对智能体流量时出现分化:亚马逊屏蔽抓取工具以保护零售广告利润,而重物流的沃尔玛以及Shopify小微商家则积极接纳自动化订单。 (35:00) 广泛的智能体优化威胁到了建立在消费者遗忘收益、消费惰性以及交叉补贴信用卡奖励计划基础上的企业商业模式。 (45:00)

Reading summary

Alex Rampell and Terry Angelos argue that AI agents are transitioning from advisory spectators to active economic participants by acquiring payment credentials. This shift triggers high-stakes "wallet wars" and exposes infrastructural tensions between closed virtual card hacks and open agentic token standards. From Advisory Spectators to Autonomous Purchasing Actors (0:00) Terry Angelos observes that within a three-month window, software agents gained the equivalent of "arms and legs" by accessing payment credentials, shifting from passive task advisors into autonomous buyers. This unlocks new consumer utility—such as agents vetting and booking tutors or managing recurring logistics—while instigating intense competition among wallets like Stripe Link (roughly 300 million users across 1 million merchants), Shop Pay (comparable consumer reach across 1.7 million merchants), and PayPal (over 400 million accounts across 30 million merchants) to become the default rail for autonomous systems. However, storing and handling raw payment cards subjects software companies to over 100 pages of strict PCI-DSS regulations. Infrastructure firms like Very Good Security (VGS)—securing credentials representing about one-third of total e-commerce GMV across 10 billion vaulted records—desensitize applications by tokenizing sensitive data upon ingestion. This vaulting enables software platforms and frontier AI labs to route transactions programmatically without assuming direct regulatory liability as pseudo-banks. The Closed AOL Phase Versus Standardized Agentic Tokens (20:00) Angelos characterizes current intermediary purchasing workarounds as the "AOL phase" of agentic commerce. When consumer wallets lack direct merchant acceptance—such as Stripe Link attempting a purchase at Walmart—platforms act as proxy buyers, deploying single-use virtual cards and re-billing the consumer separately. Alex Rampell notes that this architecture severs the paper trail: issuing banks see charges from the intermediary rather than the retailer, and support queries break down because payment processors are not structured to run retail customer desks. Furthermore, proxy setups disrupt merchant economics. Single-use virtual numbers immediately fail when retailers attempt recurring charges, cross-sells, or subscription enrollments like Walmart+. To solve this, major card networks introduced open-standard agentic tokens. Under this framework, wallets issue fresh 16-digit network tokens bound to consumer-approved constraints and spending caps (such as a $100 limit), preserving downstream merchant billing, native chargeback adjudication, and customer lifetime value. Transaction Verification, Delegated Authority, and Merchant Stances (30:00) Evaluating agentic transactions complicates Rampell's three-step payment approval framework: card validity (checksums), authorized identity, and capacity/sound mind. While the Luhn algorithm and issuing banks easily confirm validity, proving whether an agent acted of sound mind or hallucinated (such as booking the wrong travel dates despite spending constraints) falls entirely outside current chargeback dispute mechanisms. Merchants argue that delegated authority is voluntary—analogous to authorizing an assistant—meaning retailers will refuse to absorb disputes caused by faulty AI execution. These dynamics divide merchant receptivity into three distinct postures: Amazon resists and blocks agent tools like Muse to protect high-margin retail media advertising from headless scrapers; Walmart embraces automated orders to leverage its physical supply chain scale; and independent Shopify merchants welcome agent traffic to acquire customers without high search costs. Angelos anticipates this tension will mirror early open banking fights, eventually shifting from blunt bans to negotiated, tokenized merchant APIs. Economic Breakage Models and Unmonetized Consumer Demand (40:00) Angelos dismisses forecasts of agent-driven bank runs seeking marginal yield optimization, highlighting that structural friction and reliable bill pay keep deposits sticky at legacy banks. Instead, he views unmonetized consumer demand as significantly underhyped. "Always-on" agents embedded in communication channels can immediately purchase niche items—such as cycling components vetted in enthusiast group chats—extracting latent spending power while simultaneously pruning unused subscriptions and forgotten free trials. Conversely, widespread agentic optimization threatens retail models reliant on consumer friction and breakage. Credit card programs depend on cross-subsidization, offering headline dining rewards because consumers sub-optimally swipe those same cards for standard retail purchases. If agents programmatically route micro-transactions to optimize rewards and exploit program terms right to the legal edge, Angelos and Rampell warn that credit card loyalty structures will face severe economic pressure, forcing issuers to overhaul their terms and conditions. The growth of agentic commerce hinges on resolving liability boundaries for autonomous errors, balancing merchant advertising revenue against automated buying, and moving past fragile proxy-card hacks toward standardized agentic tokens.

精炼阅读摘要

投资人Alex Rampell与Very Good Security(VGS)首席战略官Terry Angelos认为,人工智能代理正从仅提供建议的“旁观者”转变为持有支付凭证的“行动者”,但这一演变正在颠覆现有的反欺诈机制、争端仲裁规则以及商家的商业模式。 代理商业兴起与传统支付合规壁垒 (0:00) Terry Angelos指出,过去数月内AI代理实现了向自主交易行动者的飞跃,而支付凭证实质上构成了代理的“手和脚”。然而,让自主软件直接处理支付会立刻触发严苛的监管要求。Alex Rampell强调,任何接触未加密卡号的企业都必须遵循长达百余页的PCI DSS合规审计,各大发卡行与卡组织在此标准上执行极为严苛,初创AI企业根本无法直接明文存储信用卡信息。现代电子商务早已放弃直接存储16位主账号(PAN)的旧模式,转而依赖卡组织发行的网络令牌。此类令牌在密码学层面严格绑定于特定商户域名,即便泄露也无法在其他平台使用,从而将风险控制在最小范围内。 临时虚拟卡方案的缺陷与代理令牌的诞生 (20:00) 在代理商业初期,生态内出现了类似早年AOL时期的封闭式临时方案。例如Stripe Link在代理向未集成的商户(如Walmart)采购时,会先通过一次性Visa虚拟卡代购,随后再在后台扣除消费者资金。Angelos与Rampell指出,这种代理代购模式割裂了长达数十年建立的信任和追索链条:由于虚拟卡隐藏了真实商户,持卡行完全无法获知真正的零售主体,不仅导致客服支持混乱,还破坏了商户获取长期客户与订阅留存的能力(如Walmart+会员无法绑定单次虚拟卡)。为了解决这一矛盾,卡网络推出了开放的“代理令牌”标准,允许钱包在设定消费限额和身份规则的前提下签发全新16位网络令牌,直接在买卖双方与银行之间保留完整的追索权、拒付机制和商户复购通路。Angelos透露,VGS的代理令牌发放量在短时间内已从零攀升至每周数百万张。 交易验证三步法与代理意图认定的新挑战 (30:00) Rampell将传统交易的批准逻辑拆解为三个步骤:一是通过Luhn算法(模10校验)和银行接口确认卡号本身的真伪;二是通过签名或身份证明核实持卡人身份;三是确认付款人是否具备民事行为能力且意图明确(例如拉斯维加斯赌场会拒绝对烂醉客户结算)。在代理商业中,卡片有效性容易验证,卡组织也在推动代理身份与消费限额等上下文的标准化登记,但第三步成为了制度盲区。Angelos指出,若代理发生幻觉、错误理解用户设定的日期或参数,而卡网络与代理登记流程完全合规,现行的支付轨道根本无法判定这种“代理是否神志清醒”导致的交易失误属于何种责任。加之用户可能出于“友好欺诈”(Friendly Fraud)借口推脱代理的自主开销,商户通常坚决拒绝为此买单,将代理等同于用户自愿委托的私人助理。 商户博弈分化与依赖损耗的商业模式瓦解 (35:00) 代理流量的普及迫使商户阵营走向分化。Rampell与Angelos分析,Amazon等平台核心利润来自于销售搜索赞助广告位(Retail Media),无界面的AI代理直接剥夺了眼球展示机会,促使Amazon封禁Muse等外部工具;相反,Walmart等拥有线下物流优势的零售商则更乐意吸纳自动化订单,缺乏流量话语权的Shopify小商户更是将其视为获客通道。两人的讨论进一步揭示,商业博弈最终可能演进为商户端的导购代理与消费者的采购代理之间的自动化博弈谈判。与此同时,高度智能化的代理会彻底瓦解依赖“用户遗忘与系统损耗”(Breakage)获利的商业模式:代理能够完美绕过复杂的退订流程、自动取消未使用的试用期,并在每一笔微额交易中精确匹配能榨取最高返现的信用卡,这将迫使严重依赖跨期补贴和次优刷卡习惯的信用卡积分生态重新改写规则条款。 从单商户金库到多方中立代理网络基础设施 (48:00) 年交易额超过10亿美元的大型企业商户通常会在后台同时接入3到5家不同的支付处理机构,以追求费率优化、提升区域授权成功率并规避单点故障。Rampell指出,依赖单一支付服务商的内置金库会形成供应商锁定,而全网约30%的卡片每年会因四年到期轮换、失窃或卡组织换卡(如Capital One将Visa替换为Discover)而失效。VGS等独立保管库跨接全美约80%的支付卡与上百亿凭证,结合自动卡号更新服务维持动态记录。随着前沿AI实验室和代理服务进入市场,保管库架构正在从单商户对单通道的“单人模式”演化为支持多路由、多代理分配的“多人协作网络”,在中立层面上协调钱包、自主代理与下游清算通道之间的数据流转。 AI代理向商业支付领域的渗透正在倒逼金融基础设施进行规则重构。尽管代理令牌与多方保管库正在替代粗糙的虚拟卡代购机制,但在法律责任认定、代理幻觉争端以及眼球经济被阻断的商业博弈中,平台与支付网络仍缺乏明确的全球仲裁标准。

Detailed notes — zh

## Background 本期内容由 a16z 普通合伙人 Alex Rampell 与 VGS 董事会成员 Terry Angelos 于 2026 年 10 月 15 日在 RSS / 播客平台发布。节目主要探讨了当 AI Agent 从单纯提供购买建议升级为真正替用户花钱时,支付基础设施、数字钱包竞争、网络代币以及商户生态所面临的深刻变革与合规挑战。 ## TL;DR 对话深入探讨了 AI 代理商业(Agentic Commerce)的崛起,指出支付凭据相当于赋予了 Agent 实际行动的“手脚”,但也直接打破了原有的风控与商户信任体系。针对多收单机构路由、每年超 30% 卡片变动以及严苛的 PCI DSS 合规壁垒,VGS 等独立凭据金库与卡组织主导的“智能体代币”(Agentic Tokens)正在重构退单规则与商户关系。此外,两位嘉宾还分析了亚马逊等平台与第三方 Agent 之间的博弈,并指出 Agent 将彻底颠覆依靠消费者疏忽获利的“沉淀损耗(breakage)”商业模型。 ## Atmosphere & style 整场对谈洋溢着老友重聚的轻松与默契,Alex Rampell 与 Terry Angelos 凭借二十年的创业渊源,在犀利的技术拆解与幽默的往事调侃之间自如切换。讨论既有深入底层架构(如 Luhn 校验、网络代币与 PCI DSS)的严谨与硬核,又穿插了订酒店、买吊灯、给妻子买花等生动鲜活的生活案例,使晦涩的金融管道问题变得通俗易懂。现场氛围充满洞察力与行业前瞻性,展现出对前沿技术浪潮深层逻辑的沉着把脉与思想碰撞。 ## Bulletin - `00:00` AI 代理正从单纯提供建议的“旁观者”跃升为拥有支付凭据的“行动者”,直接引发了数字钱包之间争夺默认扣款入口的“钱包战争”。 - `23:45` VGS 目前托管着全网约三分之一电商 GMV 的支付凭据以及全美约 80% 的银行卡信息,每周签发的受限“代理代币”(Agentic Tokens)已达数百万张。 - `06:33` 全网每年有超过 30% 的银行卡因到期或欺诈补卡而失效,独立凭据金库通过卡组织账户更新工具与网络代币化,帮助商户在多收单架构下免受供应商锁定。 - `35:00` 商户对 AI 代理的态度呈现两极分化:依赖广告变现的巨头极力抵触,而具备履约优势的零售商与中小独立站则张开双臂迎接代理流量。 - `40:00` AI 代理的普及将释放海量此前未被变现的消费需求,但同时也会精准薅干依赖用户疏忽的闲置订阅和信用卡返现“商业损耗”模式。 ## Key takeaways - `00:00` AI 代理获得支付凭据是其从提供建议的“旁观者”进化为能完成实际采购的“行动者”的分水岭。 - `04:22` 商户端为了免除长达上百页的 PCI DSS 严苛合规审计和数据泄露风险,必须将明文卡号隔离在像 VGS 这样的第三方独立金库中。 - `06:33` 年交易额超十亿美元的大商户普遍采用 3 到 5 家收单机构以优化费率和批准率,这使得中立金库成为打破单一收单商绑定的关键基建。 - `06:33` 每年约有 30% 的银行卡因四年自然到期轮转或欺诈补卡而失效,依赖账户自动更新机制(Account Updater)才能保证交易链路不中断。 - `12:44` PayPal、Shop Pay 和 Stripe Link 正在展开激烈的钱包战争,竞相将数亿级绑卡用户网络接入 AI 代理以占据默认支付入口。 - `20:00` 采用类似 DoorDash 模式的一次性虚拟卡代付虽然能短期促成交易,但会破坏账单透明度、售后仲裁以及商户的二次续费会员体系。 - `23:45` 卡组织推出的开放标准“代理代币”(Agentic Tokens)允许钱包为代理生成受限新凭据,既保留了 Visa 和 MasterCard 的退单争议机制,又支持商户直连结算。 - `26:40` 支付凭据金库正从仅为单一商户按月扣款的“单人模式”,跃升为在大模型、多网关和多方智能体之间动态调度凭据的“多人模式”。 - `30:00` 支付网络不仅要验证卡号真实性,还需确立持卡人身份及心智正常状态,而 AI 代理的幻觉和下单错误正使委托授权的责任界定陷入空白。 - `35:00` 亚马逊与 Muse 等代理的对抗折射出商业模式冲突:依赖真人眼球与广告变现的平台极力筑墙,而依赖履约交付的实体商户更倾向接纳代理。 - `37:30` 类比 Plaid 与摩根大通的开放银行之争,电商巨头最终很可能妥协并推出具备排他推销逻辑的“有想法的 API”(Opinionated API)。 - `40:00` 代理不会引发银行存款的极端挤兑搬家,但 7x24 小时随身代理将极大消除摩擦,释放海量潜在消费需求以推高商业交易量。 - `43:23` 当所有人都借助 AI 代理极度理性地消费时,依赖用户粗心怠惰的闲置自动续费和信用卡交叉补贴返现等“损耗商业模式”将被瓦解。 - `46:58` VGS 经历了安全存储的“保险库时代”与动态凭证维护的“代币时代”,如今正演进为发卡行、商户与 AI 代理间撮合凭据的“网络时代”。 ## Detailed walkthrough ### `00:00` 从“旁观者”到“行动者”:AI Agent 的钱包战争爆发 对话在一开篇便抛出了近几个月来 AI 代理(Agent)领域的巨变。AI 正在完成从“给建议”到“替你掏钱”的惊人飞跃。正如 Terry Angelos 所总结的那样:“In the last three months, we've had this huge leap from agents being what I would call spectators to agents being actors, because they effectively have arms and legs, which are payment credentials.”(在过去三个月里,代理完成了我所谓的从‘旁观者’到‘行动者’的巨大飞跃,因为它们实际上拥有了手和脚——也就是支付凭据。) 具备了花钱能力的 Agent,其实用性瞬间呈现指数级增长。然而,这一转变也立刻引发了商业对抗与生态震荡。例如近期亚马逊(Amazon)对 Muse 等 Agent 实施了封禁,反映出商户对于 Agentic Commerce(代理商业)的态度正迅速两极分化:要么高度拥抱,要么极力抵触。与此同时,一场激烈的“钱包战争”(wallet wars)已经打响,诸如 PayPal、Shop Pay 和 Link 等主流数字钱包正争先恐后地将自己接入各大 Agent,抢夺代理层面的默认支付入口。然而,让 AI 接管资金也带来了极具挑战的深层问题:如何确保凭据安全?代理买错东西谁来担责?商户与用户的关系是否会被重构?这一系列基础设施难题,正是 VGS(Very Good Security)所处的核心赛道。 - 几乎所有收听该播客的用户,其支付凭据大概率都已保存在 VGS 的金库之中。 - 全球最庞大的线上商户、头部新兴银行(Neobanks)以及最前沿的 AI 实验室(Frontier Labs),均依赖 VGS 托管并保障支付凭据的安全。 --- ### `02:30` 从 TrialPay 到 VGS:两位老友的 20 年密码学与支付渊源 主持人 Alex Rampell(a16z 风险合伙人)与 Terry Angelos(VGS 首席战略官兼董事会成员)其实是相识二十载的创业老搭档。早在 2006 年,两人便联合创立了支付创新公司 TrialPay。Alex 打趣道,二十年过去,自己容貌变了许多,而 Terry 却几乎没变,惹来两人的互相调侃与笑声。TrialPay 最终被 Visa 收购,而在 Terry 的主导下,Visa 早期便战略投资了 VGS。 聊到 VGS 的名称由来时,Alex 揭晓了背后的密码学冷笑话:密码学历史上最著名的开源端到端加密体系叫做 PGP(Pretty Good Privacy,相当好的隐私)。既然基于大素数分解困难性的加密在数学上是“几乎无法破解”的,那么“Pretty Good”本身就代表着极其牢不可破的安全性。于是,团队效仿这一典故,将公司命名为“VGS”(Very Good Security,非常好安全)。Alex 自豪地提到这是他加入 a16z 后的首批投资之一,而 Terry 如今重新回归 VGS 出任首席战略官并与他共同进入董事会,完成了这场长达数十年的闭环。 ```mermaid flowchart LR accTitle: VGS 行业枢纽地位示意图 accDescr: 展示 VGS 作为中立凭据保险库,如何连接钱包、AI Agent、商户及卡网络。 subgraph UserSide ["用户与代理层"] Wallet["数字钱包<br/>(PayPal / Shop Pay)"] Agent["AI Agents<br/>(Muse / Frontier Labs)"] end subgraph CoreVault ["VGS 核心基础设施"] VGS["VGS 独立凭据金库<br/>(占全网约 1/3 GMV 凭据)"] end subgraph MerchantSide ["商户与清算网络"] Merchants["大型线上商户<br/>(订单处理平台)"] Networks["卡组织与处理器<br/>(Visa / MC / Chase)"] end Wallet -->|"授权凭据"| VGS Agent -->|"请求代付"| VGS VGS -->|"网络代币 / 凭据"| Merchants Merchants -->|"路由交易"| Networks ``` - **市场占有率**:VGS 目前为全网电子商务中约三分之一(按 GMV 计算)的交易凭据提供安全托管。 - **产业定位**:处于钱包、AI Agent、商户以及卡组织之间的交汇中枢,负责在保障数据绝不泄露的前提下完成凭据流转。 --- ### `04:22` 凭据金库与网络代币(Network Tokens):商户为何不能碰明文卡号? 为了向非专业听众解释这套复杂体系,Alex 引导 Terry 用“前 AI 时代”的具体业务场景来拆解 VGS 的核心价值。在日常语境中,“凭据”(credential)其实就是普通消费者手中的信用卡卡号;但在底层的企业支付管道中,它的运转要严苛得多。 以一家超大型在线外卖订餐平台为例:每当有新用户输入信用卡号,平台如果直接在服务器上接收、存储明文卡号,就必须面临极其沉重且昂贵的合规负担(如 PCI-DSS),同时承受巨大的数据泄露风险。VGS 的做法是从前端直接将输入的卡号拦截、加密并安全放入“金库”(Vault)。此后,外卖平台每次需要发起扣款时,只需指示 VGS 调取对应凭据与后端收单机构(Processor)通信。正如 Terry 所强调的,其核心价值在于:“The online ordering company never actually has to touch the payment information.”(这家在线订餐公司自始至终都不需要碰一下具体的支付信息。) 随后,Terry 对比了过去与当下的技术演进: - **过去(TrialPay 时代)**:商户系统会直接加密存储用户的 16 位主账号(PAN,Primary Account Number)。扣款时,系统再将明文解密,发送给收单机构(如当时的 Chase Paymentech)。 - **当下(网络代币时代)**:整个卡网络生态推行了网络代币化(Network Tokenization)。商户和金库不再保留明文 PAN,而是向发卡组织(Visa、Mastercard、Amex、Discover)申请一个与该特定商户域名强绑定的网络代币(Domain-bound Token)。如果发生数据泄露,该代币在其他任何商户网站上都毫无用处。VGS 作为中立金库,在幕后统一代管这些凭据,并负责与各卡网络自动交互以获取和管理这些网络代币。 --- ### `06:33` 多收单架构与卡片失效危机:独立凭据金库的不可替代性 在讨论到商业架构时,Terry 向 Alex 抛出了一个核心问题:“If you're a merchant with over a billion dollars in GMV, how many payment processors do you have on the back end?”(如果你是一个年 GMV 超过十亿美元的商户,你在后端通常会有多少家支付收单机构?) 虽然理论上商户可以只用一家,但 Terry 指出,生态中的行业平均水平是 3 到 5 家收单机构。Alex 借用计算机科学中的“分片”(sharding)概念解释了这一必然趋势:头部大商户绝不希望被单一收单机构绑定,他们需要根据不同的成本费率、批准率(Approval Rates)和不同国家地区的网络表现,动态挑选最优路由。然而,多处理器架构会引发指数级的凭据管理噩梦:商户如果有 1 亿张绑卡,就必须在 Chase、Stripe 以及 Adyen 等各家机构分别存储并同步 1 亿份凭据。VGS 充当中立且独立的第三方金库,消除了这种供应商锁定(Vendor Lock-in),使商户能自由向任意收单机构按需下发代币。 ```mermaid flowchart TD accTitle: 卡片生命周期与更新痛点示意图 accDescr: 展示信用卡自然到期、欺诈补卡及网络切换导致的失效比例,以及 VGS 如何实现自动更新。 CardTotal["用户存量卡凭据 (100%)"] subgraph Attrition ["每年约 30% 卡凭据变动"] Exp["自然到期 (约 25%<br/>4年周期轮转)"] Fraud["丢失 / 欺诈换卡 (约 5%)"] BrandSwitch["银行网络切换<br/>(例如 Capital One 转 Discover)"] end CardTotal --> Exp CardTotal --> Fraud CardTotal --> BrandSwitch subgraph Solution ["VGS 解决方案"] Updater["卡组织账户更新工具<br/>(Account Updater)"] VGSVault["VGS 中立金库<br/>自动静默补丁,商户无感扣款"] end Exp --> Updater Fraud --> Updater BrandSwitch --> Updater Updater --> VGSVault ``` Alex 随后分享了一个发生在他身上的亲身痛点:他原有一张 Capital One 发行的 1.5% 返现 Visa 卡,但在 Capital One 收购 Discover 网络后,银行强制将他的卡换成了 Discover 卡。虽然他在银行侧的账户完好无损,但卡号和底层清算网络全变了。这导致他每周都会收到各家合作商户发来的沮丧通知:“我们无法扣款,您的卡已失效。” - **卡片周转率**:自然规律下,信用卡有效期通常为 4 年,这意味着每年数学上有 25% 的卡片会自动到期;加上 5% 左右的丢失、盗刷和欺诈换卡,全网每年有约三分之一(超 30%)的卡凭据会被注销或更换。 - **自动更新机制(Account Updater)**:单家中小商户无法凭借自身能力追踪“哪张旧卡变成了哪张新卡”,而 Visa、Mastercard、Discover 等网络提供了专门的账户更新工具。 - **无感平滑迁移**:Terry 表示,接入 VGS 的商户可以通过统一的底层机制自动捕获这类变更。即便像 Capital One 这种跨网络(从 Visa 切到 Discover)或遭遇欺诈补卡的极端情形,VGS 也能替商户在静默状态下平滑刷新凭据,彻底杜绝因换卡而造成的订单流失。 ### `10:00` 代理式电商崛起与 PCI DSS 合规壁垒 随着所谓“代理式电商”(Agentic Commerce)的爆发,以 Very Good Security(VGS)为代表的支付基础设施公司突然置身于风暴中心。大量 AI 企业纷纷选择与 VGS 合作。Alex Rampell 指出,核心痛点在于:如果消费者在聊天窗口中输入“帮我妻子买束母亲节的花,不买她会生气”,AI 聊天应用不可能、也不愿意去亲自存储信用卡信息;即使存了,该如何合规地传递给终端商家也是巨大的技术挑战。此时,最明智的选择是接入成熟的第三方基础设施,把合规范围(Scope)剥离出去。 Alex 解释了让所有电商企业头疼的 PCI DSS(支付卡行业数据安全标准)。这份标准长达一百多页,涵盖了商家若要接受信用卡所必须遵守与维持的严苛规则。各大收单银行与发卡行均强制执行此规范,“无论是水火不容的 Visa 还是 MasterCard,在这一点上完全达成一致:你必须符合 PCI 合规要求,否则既不能处理信用卡,也不能发行信用卡。”VGS 的核心价值就在于将 PCI 合规从客户的系统架构中直接剥离(Out of Scope),让企业可以像正常软件公司一样专注核心业务,而无需背负一百多页的安全合规枷锁。这也让原本藏在幕后的 VGS 在代理式电商时代一跃成为至关重要的底座。 ```mermaid flowchart LR accTitle: AI Agent 借助 VGS 安全支付架构 accDescr: 展示消费者向 AI 发出指令后,AI 协同 VGS 处理支付凭证并向商家结算的去合规化流程。 subgraph User["用户交互层"] A["消费者发出采购指令"] --> B["AI Agent (如 ChatGPT)"] end subgraph Security["合规隔离层 (VGS)"] B -->|"不接触原始卡号"| C["VGS 基础设施"] C -->|"代管 PCI 合规与卡密 Token"| D["安全凭据库"] end subgraph Merchant["履约结算层"] D -->|"合规安全传递凭证"| E["电商商家 / 收单行"] end ``` - PCI DSS 是由主要信用卡组织联合制定的硬性合规标准,文档长达 100 多页,任何触碰原始卡号的系统都必须通过严苛审计。 - VGS 通过在数据链路上拦截并令牌化(Tokenize)敏感卡号,使得商户和 AI 应用自身“不接触卡号”,从而免除 PCI 审计负担。 --- ### `12:44` 从“看客”到“行动者”:钱包争夺战(Wallet Wars)重启 Terry Angelos 观察到,过去短短三个月内,AI 代理发生了一次决定性的质变——从单纯的“旁观者”(Spectators)演化成了拥有执行能力的“行动者”(Actors)。而实现这种跨越的核心钥匙,就是以安全的方式向 AI 提供支付凭证。Terry 分享了一个昨晚发生的亲身经历:他与妻子一直在为 7 岁儿子挑选钢琴家教,这需要协调孩子每周三天的足球训练、契合家庭日程并要求老师上门教学。过去向 ChatGPT 提问只能得到一堆推荐名单,无异于给用户“门前又堆了一项待办任务”;但昨晚他使用的 AI 代理问了几个问题后,不仅比对筛选了多名教师的时间表,甚至直接完成了第一堂课的预约与付款。 Terry 形象地形容道:“代理人之所以突然变得极其有用和给力,是因为它们实际上拥有了双臂和双腿——而这双臂和双腿就是支付凭证。”随着各类新型 AI 代理的崛起,新一轮的“钱包争夺战”(Wallet Wars)正式打响。对 AI 代理而言,它迫切需要连接具备两项核心特征的钱包:一是该钱包必须沉淀了海量现成的消费者绑卡凭据,二是具备极广的商户覆盖网络。目前几大巨头正激烈竞逐这一入口生态: | 钱包品牌 | 绑卡消费者规模 | 商户覆盖数量 | |:--- |:--- |:--- | | **Stripe Link** | 约 3 亿独立用户 | 约 100 万家商户 | | **Shopify Shop Pay** | 规模与 Link 相当 | 约 170 万家商户 | | **PayPal** | 超过 4 亿活跃账户 | 约 3000 万家商户 | Terry 强调,如今各大钱包都在争先恐后地与 AI 代理建立底层对接,试图让自己成为 AI 替人花钱时的默认付款选项。 --- ### `15:00` 死牛钱包、NASCAR 结账页与代理时代的支付演进 Alex 回忆起十多年前在 TrialPay 以及与 Visa 合作的往事,指出钱包战争本质上是对“默认存储凭据”(Default Stored Credential)主导权的巴甫洛夫式训练:只要消费者习惯在看到商品时顺手点击 PayPal,PayPal 就赢了。Alex 甚至在镜头前掏出了自己的实体皮夹,幽默地称之为“死牛钱包”(Dead Cow Wallet)。过去,Capital One 豪掷重金请塞缪尔·杰克逊拍广告喊出“你的钱包里装着什么?”(What's in your wallet?),就是为了让顾客在 Chipotle 点餐掏出死牛钱包时,把他们的卡抽在最前面;而到了 Uber、Airbnb 等数字钱包时代,大通银行(Chase)与美国运通(Amex)更是不惜向平台支付数千万美元,只为让自己的卡成为 App 内置钱包的默认首选。 Terry 和 Alex 将传统的电商结账页面戏称为“NASCAR 赛车服”——上面花花绿绿贴满了竞争对手的 Logo(PayPal、Google Checkout、Shop Pay、Link 等)。Alex 进而分析了钱包的双向属性:VGS 在某种意义上属于“商户端钱包”,负责替商家安全接收并存储反复扣款的卡号,免除商家把 16 位卡号写在收银机碎纸片上的风险;而“消费者端钱包”的诞生初衷则是解决摩擦——比如凌晨两点想买花却懒得下楼找皮夹,只需输入 PayPal 账号即可调取底层绑定的“死牛钱包”凭证。 到了代理式电商时代,核心痛点丝毫未变:如果用户半夜让 AI 买花,AI 还要反问“请把你的卡号发给我”,这种体验依然充满摩擦。Terry 最后界定了数字钱包的两种形态: 1. **纯凭证存储型钱包**:例如 Apple Pay,其本质是数字化了死牛钱包,只负责将经过令牌化的银行卡凭据(如 Capital One Visa)安全递交给商户及后端的 Adyen、Stripe 或 Braintree 收单系统; 2. **全流程交易型钱包**:例如 Shop Pay、Link 或 PayPal,它们不仅托管卡凭证,更亲自介入交易闭环,直接从消费者端扣款并完成资金结算。无论哪种形态,争相成为 AI 的“四肢”已成为行业不可逆转的趋势。 - 过去发卡组织与大型银行(如 Chase、Amex)曾向 Uber、Airbnb 等巨头支付数千万美元竞价费,争夺 App 内默认卡位(Top of Wallet)。 - 结账页呈现多钱包按钮并存的“NASCAR 赛车赞助标贴”乱象,正是过去十五年钱包战争留下的典型痕迹。 - 代理式交易并没有改变底层金融拓扑,而是将原本由人类克服的“填卡摩擦”转移至 AI 端,使得 AI 对免密、无感支付底座的依赖达到历史新高。 ### `20:00` Stripe 的“AOL 围墙花园”与代理结账的断层 Terry Angelos 指出,智能体电商(Agentic Commerce)的现状与互联网早期的生态惊人地相似,这种混合模式非常像拨号上网时代的 AOL:“And for those people who were around in the sort of AOL era, Stripe in many ways is like the AOL of agentic commerce.” 它的核心特征是采用“围墙花园(Walled Garden)”的封闭生态。比如用户使用 Stripe Link 支付,Link 仅覆盖了约 100 万家商户,如果消费者看中的商品恰好在这些商户名单之外,整个链路就会受阻。 Terry 分享了自己两周前的一个亲身经历:他家里要办活动,便让 AI 助手帮他寻找户外吊灯。AI 在沃尔玛(Walmart)找到了库存,并成功将商品加入了购物车。但到了支付环节,Stripe Link 并没有与沃尔玛打通,Link 存储了 Terry 的银行卡,却不能直接将原始卡号交给智能体或沃尔玛。为了促成交易,Stripe 采取了一种极其类似 DoorDash 垫付餐厅费用的巧妙做法:Stripe 代表 Terry 自行垫资购买,通过生成一张一次性使用的 Visa 虚拟卡(Virtual Card)向沃尔玛结算,然后再在后台发起第二笔交易向 Terry 收款。 ```mermaid flowchart TD accTitle: AOL-style Agentic Payment Flow accDescr: Stripe uses a virtual one-time card to buy from Walmart on behalf of the user, creating a decoupled two-step transaction. subgraph UserSide["用户侧"] U["Terry (消费者)"] A["AI 代理 (Instinct)"] end subgraph Intermediary["Stripe Link (中间代理层)"] SL["Stripe Link 钱包"] VC["生成单次 Visa 虚拟卡"] end subgraph MerchantSide["商户侧与发卡行"] W["沃尔玛 (Walmart)"] B["Terry 的发卡行 (Capital One)"] end U -->|"1. 寻找吊灯"| A A -->|"2. 沃尔玛加购"| W A -->|"3. 请求支付"| SL SL -->|"4. 单次虚拟卡代付"| W W -->|"5. 交付吊灯"| U SL -->|"6. 发起第二笔交易扣款"| B B -->|"7. 账单显示: 仅有 Stripe 扣款"| U ``` 这套方案表面上天衣无缝——吊灯成功送达,扣款金额准确无误,但其底层却破坏了传统商业的信任与售后规则。一旦吊灯出现质量问题,用户向自己的发卡行(如 Capital One)申诉时,银行账单上根本找不到任何与沃尔玛的交易记录,仅有一笔来自 Stripe 的扣费。Terry 甚至爆料了一个测试阶段发生的真实笑话:有测试人员用 Amex 卡走同样流程后致电 Amex 质疑交易,Amex 同样只能看到 Stripe 的商户信息,随后给出了一个所谓的“商户支持电话”,打过去竟然直接接通了一名 Stripe 工程师的私人手机,因为 Stripe 根本没有设立处理消费者退单争议的呼叫中心。 Alex Rampell 对此强调,Visa 和万事达卡(MasterCard)之所以拥有无可撼动的垄断地位,核心就在于它们制定并维护了交易规则与退单仲裁机制(Chargebacks)。Alex 指出:“One of the reasons why Visa and MasterCard have such impregnable positions is because they intermediate everything and they set the rules and chargebacks are very important.” 如果买家付了钱却没收到灯,规则能保障退款,中心化中介机构会做出双方认可的公正裁决。这也是为什么加密货币虽然概念很酷,但本质上是“不记名票据(Bearer Instrument)”,一旦付款便无法撤回;而卡组织的争议处理机制对买卖双方都是不可或缺的高效信任载体。如果用过多复杂的工程取巧手段去绕过卡网络,系统的基石就会崩塌。 --- ### `23:45` 智能体代币(Agentic Tokens)与开放标准的兴起 为了从“AOL 时代的围墙花园”演进至“开放标准生态”,卡组织推出了一种名为“智能体代币(Agentic Tokens)”的全新标准。这种代币允许 Stripe Link、Shop Pay 或 PayPal 等钱包在保证安全的前提下,将凭证授权给 AI 智能体,再由智能体转交商户。 Terry 用自己那笔沃尔玛订单的后续遭遇说明了为什么必须推行这一标准:在购买吊灯后,沃尔玛向他发送了一封营销邮件,提议免除他此前支付的 $6.99 运费,条件是点击订阅“Walmart Plus”会员服务。Terry 点了同意,扣款却立刻失败了——因为沃尔玛系统里绑定的卡号只是 Stripe 的那张单次虚拟卡。现代电商的基石在于商户耗费巨额获客成本后,能够与顾客建立直接联系并进行二次交叉销售与增值续费,而单次卡买断完全斩断了这种商业纽带。 在新标准下,完整的代币授权机制解决了这个问题: ```mermaid flowchart LR accTitle: Agentic Token Transaction Flow accDescr: Standardized agentic token flow where a wallet provisions a restricted token to the agent, which is charged directly by the merchant. subgraph Wallet["钱包 / 金库 (VGS / Link)"] CO["持卡人卡片 (Capital One)"] TGen["生成 Agentic Token<br/>(16位受限新卡号)"] end subgraph Agent["AI 代理"] Verify["验证代理身份<br/>设定消费上限 (如 < $100)"] end subgraph Merchant["商户结算"] WM["沃尔玛 (Walmart)"] Charge["直接向 Terry 发卡行扣款<br/>(支持后续续费与退单)"] end CO --> TGen Verify -->|"发起授权请求"| TGen TGen -->|"安全交付 Token"| Verify Verify -->|"提交 Token 结账"| WM WM --> Charge ``` - **验证代理与受控范围**:AI 智能体声明自身为经过验证的合法代理,并设定单笔消费上限(例如不超过 $100)。 - **生成代币**:系统生成一个全新的 16 位数字代币并安全转交给智能体,智能体再将其提供给商户。 - **商户直连结算**:商户直接以该代币发起扣款,底层实际扣除的是消费者自己的真实信用卡,从而完整保留了后续订阅资格以及 Visa/万事达卡的所有退单仲裁规则。 根据 Terry 透露的数据,这一基础设施的爆发极其迅猛: - **市场增长速度**:该方案在“三个月前完全为零,根本不存在”,而现在 VGS 作为全市场最大的智能体代币签发方,每周签发的代币数量已达“数百万张(A few million tokens per week)”。 - **生态渗透**:VGS 同时在为前端智能体、数字钱包以及部分头部商户提供该代币的签发底层。 --- ### `26:40` VGS 与金库的多人模式跃迁 Alex Rampell 评论道,VGS(Very Good Security)表面上做的是一门极其“枯燥无趣(Boring)”的生意:它的天职就是不出风头、确保绝对安全。系统把 15 位的 Amex 卡号或 16 位的 Visa/万事达卡号锁进金库,然后吐出非加密货币性质的技术代币(Token)。以大型连锁汉堡品牌为例,商户拥有数千万用户的消费端 App,当用户下单买一个 9 美元的汉堡时,商户调用 VGS 提取凭证并发送给支付网关完成扣款,商户自身的数据环境从始至终无需接触敏感卡号。 Terry 随后透露了 VGS 的规模体量: - **卡片覆盖率**:VGS 的数据金库已存储或处理过全美约 **80%** 的银行卡。 - **凭证总量**:系统内维护着大约 **100 亿条**凭证数据(10 billion credentials)。 更具颠覆性的是金库角色正在发生的代际转移:**金库正从“单人模式”全面走向“多人模式”(Vaults are going from single player to multiplayer)**。 1. **多网关处理器的多人化**:以往商户接入多家不同的支付处理机构(如 Chase、Stripe、Adyen、Braintree、Razorpay),VGS 充当了跨网关的统一金库,存储的网络代币需要分发给各个网关。 2. **AI 前沿模型引发的多人化**:像大型前沿大模型公司,原先存储用户的信用卡信息仅仅是为了每月自动扣取模型的订阅费(单人模式)。但如今,大模型孵化出的自主智能体需要代替用户去外部各种场景花钱。原本仅用于付订阅费的静态凭证,必须依据开放标准安全分发给 AI 智能体去与多方交互,其性质彻底变成了多方参与的“多人游戏”。 Terry 形象地打比方说,这就像密码管理器 1Password 最初只是单人私密金库,后来演变到家庭共享,再到如今跨第三方授权的复杂协作,任何由单人模式切入多人模式的底层业务,其平台价值与商业想象力都会迎来指数级的爆发。 ### `30:00` 支付验证的三道关卡与 AI Agent 的“神志清醒”难题 Alex Rampell 剖析了一笔传统交易在风控层面上需要验证的三重逻辑,以此对照 AI Agent 商业面临的新挑战: 1. **卡号是否真实有效?** 这涉及两层校验:第一层是基于校验和算法(Luhn 算法 / mod 10 算法)的基础有效性检查,确认卡号符合卡组织格式规范;第二层则是向发卡行确认该卡片是否真实存在。 2. **当前交易者是否为该卡的真正所有者?** Alex 回忆道,大约 25 年前在珠宝店给妻子买昂贵首饰时,商家不仅要刷卡,还会核验卡片背面的签名并要求出示带照片的身份证件(ID)。相比之下,现在的 Apple Card 实体金属卡甚至已经完全取消了签名栏。但在网络环境中,交易方往往只是一串 IP 地址,验证变得极为抽象。 3. **交易者是否心智健全、具备行为能力?** Alex 打趣称这类似于拉斯维加斯赌场的情况——哪怕你的卡完全有效、ID 和签名严丝合缝,但如果你喝了 15 杯酒、话都说不利索,赌场绝对不会让你继续刷卡结账。 在 AI 时代,第一道卡号验证早已被成熟的支付网络解决;但第二点和第三点却带来了全新的难题。当交互对象从真人变成 Agent 时,“确认身份”的含义被彻底重写。同时,AI 是否会“喝醉”甚至“产生幻觉”?网络上频频出现用户对着 Agent 怒吼“你个蠢货怎么乱刷了我 900 美元”的窘况。 Terry Angelos 解释道,这正是当前各大卡组织开放标准(Open Standards)试图解决的核心痛点。他分享了一个亲身经历:他曾让 AI Agent 帮他预订女儿去圣迭戈参加体操锦标赛的酒店,预算上限设定为 500 美元。在该机制中,不仅卡号必须合法,Agent 自身也必须在 Visa、MasterCard 或 Amex 注册报备,并向网络提交附带交易上下文的合法请求(例如声明此交易为酒店预订)。然而,如何判定 Agent 是否在“神志清醒”下履职仍属行业盲区——如果卡组织流程全部合规,但 Agent 弄错了入住日期,这种争议该如何处置目前尚无定论。 > Terry Angelos 指出:“如果 Agent 出现了差错,而卡组织网络的所有操作都是合规的——他们核验了这就是你的 Agent 和你的指令……如果这里出现错误,目前的争议解决机制还是懸而未决的。但我认为我们最终会走到那一步,届时 Agent 可能必须承担一部分责任。” ```mermaid flowchart TD accTitle: 三层支付验证架构与 Agent 商业对比 accDescr: 对比传统线下风控机制与 AI Agent 商业时代在凭据、持卡人身份及心智行为能力上的对应机制 subgraph Traditional["传统支付风控模型"] T1["第一层: 凭据有效性<br/>(Luhn/Mod 10 校验、发卡行确认)"] T2["第二层: 身份核验<br/>(背面签名、驾照/护照 ID)"] T3["第三层: 行为能力判断<br/>(如拉斯维加斯赌场排查醉酒/神志不清)"] T1 --> T2 --> T3 end subgraph Agentic["AI Agent 支付新模型"] A1["第一层: 虚拟凭证/Token<br/>(已解决的标准问题)"] A2["第二层: 授权合法性<br/>(向 Visa/MasterCard 等卡组织注册 Agent)"] A3["第三层: 意图与神志核验<br/>(防幻觉、上下文校对、错单责任归属)"] A1 --> A2 --> A3 end T1 -.->|"演进"| A1 T2 -.->|"演进"| A2 T3 -.->|"面临未解挑战"| A3 ``` --- ### `35:00` 委托授权、拒付博弈与商户对 Agent 的两极态度 Alex Rampell 深入探讨了“委托授权”(Delegated Authority)所引发的责任归属问题。如果未来各类 Agent(如 Muse、Instinct)为了争夺用户而竞相提供兜底保障,商业逻辑将发生显著改变。对于商家而言,他们并不在乎下达指令的是真人、助理还是 AI,只要款项付讫,他们就希望交易板上钉钉。 Alex 将这种潜在纠纷比作昔日的“善意欺诈”(Friendly Fraud)。他回忆在 TrialPay 任职时常遇到的情形:有人在手机游戏里冲动消费了 10,000 美元的虚拟宝石,到月底面对信用卡账单时为了向配偶交代,便难为情地谎称被盗刷而发起拒付。过去银行对于 10 美元的小额纠纷往往直接赔付了事,但这滋生了严重的道德风险;而在 AI 时代,委托授权让这一界限变得更加棘手。 随后,Alex 指出核心商业冲突:亚马逊(Amazon)此前封禁了购物助手 Muse。这并非单纯的保守退步,而是因为亚马逊本质上是一家广告公司,最核心的盈利资产是“真人的眼球”,而 Agent 没有眼球,无法产生广告溢价。市场因而分裂为两大阵营: - **对抗型商户(Antagonistic):** 依靠流量变现与展示广告,视 Agent 为破坏其商业模式的威胁; - **接纳型商户(Receptive):** 极力消除交互摩擦,甚至放弃繁琐的人机验证(CAPTCHA),从而在 ChatGPT 或其他 Agent 的推荐列表中占据先机。 > Alex Rampell 总结商户心理与责任判定时直言:“因为如果商户足够聪明,他们根本不会买账:‘我才不管你是订错了房型还是做了别的。是你交出了自己的卡。你把权限委托给了一个 AI Agent,或者是你的真人助理,或者是你的妻子,随便什么人。我不在乎。我需要知道的是,如果我接受了付款,最后就不能有任何借口推脱。’” --- ### `37:30` 零售巨头的博弈:开放银行先例与“有想法的 API” Terry Angelos 认为,电商生态对 Agent 的反应将分化为三股力量,极具观赏性: - **亚马逊(Amazon)——恐惧:** 商业模式倚重高毛利的站内搜索与广告位,因此严厉封杀绕过界面的第三方 Agent; - **沃尔玛(Walmart)——贪婪/进取:** 拥有顶尖的实体供应链和最后一公里履约能力,即便用户通过 Agent 下单,其订单最终也会流向沃尔玛的物流体系,因此目前并未对 Agent 关上大门; - **Shopify 独立站中小型商户(SMB)——别无选择:** 小型商户急需生存流量,必须全面张开双臂迎接 Agent 渠道。 Terry 将当前的局面与当年“开放银行”(Open Banking)的发展脉络进行类比。当年银行客户希望将自己的账户凭据委托给金融科技公司 Plaid,摩根大通(Chase)等巨头起初全面抵制,但历经漫长的博弈谈判后达成了妥协——摩根大通允许第三方访问,但强制要求通过其官方 API,并在 API 中对银行账户进行 Token 化加密、限制数据提取范围,甚至向调用方收费。 Terry 预测,电商行业也将走向类似的妥协演进: 1. **商户自建对抗性/导购 Agent:** 就像去百思买(Best Buy)线下门店买平板电视时,会有背负销售指标的导购员上前推销一样,未来的线上平台也会部署代表自身利益的 Agent。 2. **“有想法的 API”(Opinionated API):** 亚马逊可能最终会开放针对 Agent 的专用接口,但这种 API 不会仅仅充当管道,而是会结合用户的历史画像,极力推销亚马逊想要推荐的高利润商品。 3. **Agent 与 Agent 的代理谈判:** 用户的个人 Agent 代表买方诉求,商户的 API/Agent 代表卖方利益,二者将在协议层面展开实时博弈,而这场竞争的最终收益者仍将是消费者。 - **三方利益驱动矩阵:** 亚马逊因广告模式受损而筑墙(Fear),沃尔玛因履约底盘稳健而乐见增量(Greed),Shopify 体系内的小商家为抢占长尾客流全面妥协(No Choice)。 - **开放银行的历史镜像:** 凭据托管权之争(Plaid 诉 Chase)最终以“受控 API + Token 化机制 + 数据收费”的形式收场,预计电商巨头对 Agent 的封杀最终也会演变为高壁垒的专有商业 API。 ### `40:00` 被高估与被低估的 AI 现象:从存款挤兑到未被变现的消费需求 Alex Rampell 提出,硅谷往往倾向于过度吹捧(overhype)新技术,而世界其他地方则倾向于低估(underhype)它。他在硅谷所见所闻皆是 AI,但在像艾奥瓦(Iowa)这样的地方,人们平时不谈论 AI,直到亲自目睹其能力时才会惊呼不可思议。Alex 用自己购买特斯拉的经历打比方:他在 2017 年拥有一辆带自动驾驶(Full Self-Driving)的 Model 3,体验糟糕到像个笑话,导致他后来换了车并长期保持怀疑;但如今新特斯拉的辅助驾驶真的能正常工作了。AI 也是如此——2022 年人们试用经常产生幻觉的 ChatGPT 时,会觉得这只是写诗或写英语作业的玩具,绝不可能用来买东西;然而如今的 AI 已经能稳定执行这些任务。 ```mermaid flowchart TD accTitle: AI 经济影响的高估与低估 accDescr: 对比金融领域被高估的智能体行为与消费端被低估的潜力和阻力 subgraph Overhyped["被过度吹捧 (Overhyped)"] A["资金自动套利"] --> B["智能体在银行间逐利搬家"] B --> C["现实阻力: 账单支付、生态绑定与系统摩擦"] end subgraph Underhyped["被严重低估 (Underhyped)"] D["未变现消费需求"] --> E["7x24 小时在线智能体"] E --> F["顺滑释放购买欲并增加 GDP"] G["自动取消闲置订阅"] --> H["榨干商户摩擦收益"] end ``` 谈及哪些现象被高估、哪些被低估时,Terry Angelos 首先指出“智能体引发存款挤兑”的论调被严重高估。有人曾设想,智能体会为了榨取每一分收益率,在不同银行账户之间来回疯狂搬家以实现利息最大化。Terry 以自身为例反驳道,他既是 Mercury 个人账户的满意客户,也是 Chase 的老客户;理论上他应该把所有存款放在高利率的 Mercury 中,只在还账单的最后一刻把钱打给 Chase。然而他并没有这么做,因为 Chase 的账单支付(Bill Pay)整合得更好、设置更省心——现实世界中存在着足够多的使用摩擦,足以阻止金融服务领域出现那种极端波动。 相反,Terry 认为被严重低估的是“大量未被变现的消费需求”(unmonetized demand)。他分享了自己骑行 WhatsApp 群组的经历:群里有位叫 Seth 的朋友每隔半年就会根据滚阻测试推荐一款更安全的新轮胎。Terry 每次看到都想买,但最终两三年才换一次;如果他有 AI 智能体潜伏在群聊中,只要 Seth 推荐,智能体就会立刻帮他下单。Alex 随即打趣 Terry 在骑行装备上的消费潜力被严重低估了,如果智能体能替他寻找并直接购买骑行装备,光是 Terry 一个人就能为骑行行业贡献更多 GDP。Terry 总结道,智能体将在为用户省钱(比如取消那些繁琐易忘的闲置订阅和试用服务)的同时,把省下来的资金释放到用户无止境的物质欲望中。 - Terry Angelos 强调现实摩擦力会阻止资金剧烈波动:“I don't think we're going to get bank run on savings deposits where agents are going to sort of maximize yield and move my money around between different accounts.” - Terry Angelos 阐述智能体激发潜在需求的威力:“If my agent was in that group chat, I would be buying tires every time Seth makes a new recommendation.” - Terry Angelos 指出人类需求的无限性:“As far as I can tell, human desires and needs are infinite.” ### `43:23` 信息不对称博弈:当所有人都拥有智能体,商业与权益体系将如何重构? Alex Rampell 将讨论引向对抗性(antagonistic)博弈。当下许多令人兴奋的智能体应用,其核心都是帮用户拿到故意被设置门槛、不遵从纯粹经济学规律的东西(例如经济学中“解决高价的良药是高价”,但网红餐厅却要求所有人早上 7 点打电话抢位)。如果前 5 个人有了自动拨号工具,他们体验绝佳;但当所有人都在 7 点用工具轰炸电话系统时,局面便会陷入拥堵。当前消费端体验到的“省钱”和“高效”,本质上源于少数局内人拥有的“不对称性”(asymmetry),商户或交易对手尚不知道发生了什么。Alex 举例说,消费者以前为了跳过客服语音迷宫会狂按 0 要求转人工;而他现在迫不及待想看到另一端反向操作——比如康卡斯特(Comcast)的客服系统识破对方是 AI,厉声要求“叫 Alex 本人来接电话,我绝不跟他的智能体谈判”。 Alex 透露,由于 Comcast 会识别 IP 并封锁某些自动化工具,他平时会利用 ChatGPT Codex 辅助直接在本地电脑上登录并代他投诉断网。Terry 顺势指出,当智能体真正去通读并严格挖掘那些极其晦涩的“服务条款与细则”(Terms and Conditions)的边界时,现有商业模式将迎来巨变。例如 Terry 最近购买机票时,智能体精准卡在既能享受升舱待遇、价格又紧贴报销上限的临界线上购票,这是普通人极难靠肉眼对齐的。 更深远的影响在于信用卡积分与返现奖励生态。现行的信用卡积分体系本质上依赖于交叉补贴(Cross-subsidization)与“商业损耗/失效沉淀”(Breakage):发卡行之所以能在餐饮消费上给出极高的吸引性返现,是因为普通人会图省事在加油等低回报场景继续刷这张卡;同时大量消费者会忘记兑换积分或取消订阅。一旦智能体在每次交易中自动路由至最优返现卡,消费者只在有高倍积分的场景精准刷对应卡片,现有的积分回报体系就会瞬间土崩瓦解。所有依赖消费者粗心和怠惰而获利的“损耗商业模式”都将被重构,倒逼商家制定全新的条款与规则。 - Alex Rampell 预言商户将反抗智能体代打:“I can't wait for the other side to say, 'No, I have to talk to Terry. I ain't talking to Muse, right?'” - Terry Angelos 警告基于用户疏忽的奖励模式将会瓦解:“So many, many of these things could start – anything with a sort of breakage model in it is going to start to fall apart.” ### `46:58` VGS 的三代演进:从数字保险库到智能体商业的凭证撮合网络 Alex Rampell 探讨了 Very Good Security(VGS)在这场浪潮中的定位。他形容 VGS 是“全世界最无聊的业务”,却拥有极高的护城河——它像一个巨大的底层数据保险库,代管着近乎所有网购买家的支付凭证;任何与集成商户打交道的消费者,其卡号资料很大概率就沉淀在 VGS 中。Alex 询问 Terry,在这个貌似枯燥却体量惊人的商业帝国中,最让人兴奋的未来演进方向是什么。 ```mermaid flowchart LR accTitle: VGS 的三代发展历程 accDescr: 展示 VGS 从保险库存储到令牌生命周期维护再到凭证撮合网络的演进 subgraph Era1["第一时代: 保险库 (Vault)"] A["合规与存储"] --> B["安全托管互联网支付敏感凭证"] end subgraph Era2["第二时代: 动态更新 (Refresh)"] C["应对卡片变动"] --> D["与卡组织对接网络令牌 (Network Tokens)"] end subgraph Era3["第三时代: 网络撮合 (Network)"] E["发卡行与商户两端贯通"] --> F["智能体商务 (Agentic Commerce) 动态凭证撮合"] end Era1 --> Era2 --> Era3 ``` Terry 阐述了 VGS 正在重叠并产生复利效应的三大时代: 1. **第一时代:保险库时代(Vault Era)**。过去十年间,VGS 专注于成为全网最值得信赖的凭证托管地。这是一项极难执行的脏活累活,但也让公司占据了独特的特权地位。 2. **第二时代:动态更新时代(Lifecycle / Token Era)**。金库中的数据不是静止的,约有三分之一的卡片凭证每年需要更新换代。由于每个卡组织(Visa、Mastercard 等)都有各自不同的凭证更新标准,VGS 不仅要安全存储数据,还必须从各网络获取多套网络令牌(Network Tokens),确保底层数据始终处于活跃刷新状态。 3. **第三时代:网络时代(Network Era)**。VGS 正在成为多方之间撮合与中介凭证的枢纽,这正是当下“智能体商务”(Agentic Commerce)的核心基础。由于 VGS 既协助发卡银行处理代币化,又帮助商户端托管卡片凭证,它同时站上了交易生态的两端,能够合规地在发卡行、商户和 AI 智能体之间动态调度、交换敏感交易信息。智能体商务的发展,正是为 VGS 的双边网络效应注入了全新燃料。 节目的尾声,两人重温了多年前合作初创公司 TrialPay 时的播客往事,相约未来重新录制一期复盘历史。Alex 幽默地感慨,无论录音棚的条件变好多少,多年来唯一没变的是 Terry 依然需要让智能体多帮他太太买花。播客在轻松的告别及合规免责声明中结束。 - Terry Angelos 归纳 VGS 的第三发展阶段:“The third era is what we call the network era, which is this role of brokering the credentials among multiple parties in a way that makes sense according to the rules and that adds value to all of the ecosystem players.” - Terry Angelos 对智能体与网络效应的展望:“And I think agentic commerce is just fuel into that ecosystem.” ## Notable quotes > `00:00` In the last three months, we've had this huge leap from agents being what I would call spectators to agents being actors, because they effectively have arms and legs, which are payment credentials. — Terry Angelos > `20:00` One of the reasons why Visa and MasterCard have such impregnable positions is because they intermediate everything and they set the rules and chargebacks are very important. — Alex Rampell > `40:00` As far as I can tell, human desires and needs are infinite. — Terry Angelos > `43:23` So many, many of these things could start – anything with a sort of breakage model in it is going to start to fall apart. — Terry Angelos ## Mentioned Alex Rampell, Terry Angelos, a16z, VGS, TrialPay, Visa, Mastercard, American Express, Discover, Capital One, Chase, Stripe, Stripe Link, Shopify, Shop Pay, PayPal, Adyen, Braintree, Razorpay, Apple Pay, Apple Card, Plaid, Mercury, Amazon, Walmart, Walmart Plus, Best Buy, DoorDash, Comcast, Muse, Instinct, ChatGPT, ChatGPT Codex, 1Password, PGP, PCI DSS ## Video description a16z General Partner Alex Rampell sits down with VGS Executive Board Member, Terry Angelos, to unpack what happens to payments when AI agents go from recommending what to buy to actually making the purchase. Terry explains the infrastructure required to safely give agents access to payment credentials, why wallets like PayPal, Shop Pay, and Link are competing to become the default payment layer for agents, and how new agentic tokens could preserve the chargebacks, identity checks, and merchant relationships that make today's payment networks work. VGS, which already secures payment credentials across a significant share of e-commerce, is now provisioning millions of these agentic tokens each week. They also discuss what happens when merchants don't want to transact with agents, how delegated authority changes liability when an agent makes a mistake, and why AI could simultaneously increase consumer spending while eliminating the subscriptions, fees, and other forms of economic "breakage" that depend on people not paying attention. [Source](https://mgln.ai/e/1344/afp-848985-injected.calisto.simplecastaudio.com/3f86df7b-51c6-4101-88a2-550dba782de8/episodes/6234b162-a09d-4e3e-8647-37199663e239/audio/128/default.mp3?aid=rss_feed&awCollectionId=3f86df7b-51c6-4101-88a2-550dba782de8&awEpisodeId=6234b162-a09d-4e3e-8647-37199663e239&feed=JGE3yC0V)

Source quotes

[0:00] Terry Angelos: In the last three months, we've had this huge leap from agents being what I would call spectators to agents being actors, because they effectively have arms and legs, which are payment credentials. [20:00] Alex Rampell: One of the reasons why Visa and MasterCard have such impregnable positions is because they intermediate everything and they set the rules and chargebacks are very important. [40:00] Terry Angelos: As far as I can tell, human desires and needs are infinite. [43:23] Terry Angelos: So many, many of these things could start – anything with a sort of breakage model in it is going to start to fall apart.

Source quotes

[0:00] Terry Angelos: In the last three months, we've had this huge leap from agents being what I would call spectators to agents being actors, because they effectively have arms and legs, which are payment credentials. [22:15] Alex Rampell: One of the reasons why Visa and MasterCard have such impregnable positions is because they intermediate everything and they set the rules and chargebacks are very important. [20:00] Terry Angelos: Stripe in many ways is like the AOL of agentic commerce.

Original transcript

[0:00] In the last three months, we've had this huge leap from agents being what I would call spectators to agents being actors, because they effectively have arms and legs, which are payment credentials. Amazon recently blocked Muse, and there are many reasons for this. You can either be antagonistic to agentic commerce or. or you can be highly receptive. What's happened with the rise of Muse and Instinct is once they have access to payment credentials, their utility increases. So we sort of have kicked off what I kind of call the wallet wars, where every wallet is now rushing to connect to the agents. Everybody who's listening to this podcast, I almost guarantee you have a credential that's stored at PGS. The largest online merchants, the largest neobanks, VGS to secure payment credentials. It's a really formidable position to be in. Where do you think VGS is going to go? I think we're AI agents are moving from recommending what you should buy to actually buying it for you. That creates a deceptively hard question. How do you safely give an AI access to your money? In this episode, A16Z general partner Alex Rampell sits down with VGS chief strategy officer Terry Angelos to unpack the emergency payment infrastructure behind agentic commerce. New agentic tokens could allow AI to transact without breaking the protections consumers already expect from credit cards. They also get into what happens when an agent buys the wrong thing, why some merchants may actively resist agentic commerce, and how the economics of everything from credit card rewards to subscriptions could change when an AI is constantly optimizing on the consumer's behalf. Because giving agents the ability to spend doesn't just make them more useful, it could reshape who controls the customer relationship itself. Hi, everyone. I'm Alex Rampell, partner at Andreessen Horowitz, and I'm here joined by Terry Angelos. And I'm very excited about being joined by Terry. because Terry and I started a company called TrialPay in 2006. Long, long time ago. 20 years ago. 20 years ago. Alex looked very different. Yes, you look the same. So I think you're insulting me and I'm complimenting you and hopefully not the other way around. But today, this is the really cool part. One of my first investments here was a company called VGS, which stands for Very Good Security. Some people might not get that's actually a pun or a joke, because one of the most famous cryptography companies was called PGP, which is Pretty Good Privacy. And obviously it's very good privacy. It's not just pretty good privacy. It's incredible privacy. It's unbreakable privacy because it's very hard to factor very large composite numbers into their primes and pretty good privacy is actually very good. So that was kind of the original name for very good security. So I led this investment a long time ago. Trial pay got bought by Visa. Visa, under your leadership, invested in VGS, and now you're back. And you're the chief strategy officer and board member alongside me at VGS. It's been a very fun and incredible journey. And I think if you look at VGS today, it's a payment infrastructure business. We secure credentials for about a third of all e-commerce by GMV. And we have the largest online merchants. We have the largest neobanks and the largest frontier labs all use VGS to secure payment credentials. Agents get those credentials, helping wallets hand those credentials to agents and also to merchants who have to receive these credentials. And so we're sort of in the middle of these really interesting conversations and handovers between credentials. But maybe we should dig into what a credential is. I mean, credential is a fancy way of saying a credit card for laypeople. It gets a little more complicated than that when you really dig into it. But you work with, I don't know which merchants I'm allowed to say that you work with. Why don't we take an example merchant that you work with kind of pre-AI, pre-adjected commerce, and just explain what you do. Like, why do they use VGS? What do they use you for? And how pervasive is it? Yeah. Let's assume we're working with a very large online ordering platform. And so that company effectively has to store your credit card every time that you – every time that a new customer comes into that site and hands over a credit card. be exposed to that card number. And so VGS is involved in capturing that card, securely vaulting it, and storing it. And every time that the online ordering service wants to transact with one of its processors, it goes to the vault and retrieves the information in such a way that the [5:00] Online ordering company never actually... has to touch the payment information. Now, one of the things that I think has made VGS a lot more interesting since the days that you first invested, it's been a decade of becoming sort of the most trusted vault online, is that the card networks, have also introduced a form of tokenization. So that in our days, back in trial pay, we would actually store a 16-digit PAN is a primary account number. It's the 16-digit number that you have on your card. We would encrypt it and vault it. And then when it came time to charge someone, we might unencrypt it and give it to, I think, Chase Payment Tech back in those days. Today, that doesn't happen. Today, instead, what happens is rather than store that 16-digit card number, we would encrypt it. and use that, you actually go to the network that issued it. So Visa, MasterCard, Amex, Discover, and you say, I would like another version of this card that's actually domain bound just to my merchant domain, which is safer because if there's ever a problem, the only number that I have only works on my merchant domain. And I am going to use this when I send it to Chase Payment Tech. So VGS, as a company, is a very good thing. And I'm going to use this when I send it to Chase Payment Tech. So VGS, as a company, vaults all these credentials on behalf of the merchant, also gets all of the network tokens, which is the primary way that these credentials are passed to the payment processor and to the network. And that's what we do today. And so because of that complexity of interacting with the card networks and doing this across multiple processors. So actually, here's a question for you, Alex. If you're a merchant with over a billion dollars in GMV, how many payment processors do you have on the back end? Well, it depends. There are plenty that just have one. But this goes to the use case of VGS, which is rather than being locked into one payment processor, you'd rather unbundle that and you'd rather be able to pick and choose which payment processor you use. But also, if you have a shared infrastructure, you'd rather be able to pick and choose which payment processor you use. that is storing credentials, what if one credential goes bad? What if my, I just had a Capital One card, great example. Capital One bought Discover Card, our Discover Network, and then my fancy Capital One cashback rewards 1.5% Visa card, it became a Discover Card. And every week I get notifications from very sad merchants. We are unable to process your card. Why are they unable to process my card? Because that old card number doesn't exist anymore. Even though I still have a relationship with Capital One, I just got a new card number from them. Granted, it's a little bit complicated, it's on a new network. There's also the possibility, like merchants can't just say, oh, we know that this card became that card. One merchant cannot do that. But a large vault, can do that. And then the actual networks themselves, like Visa and MasterCard, and actually Discover too, they have these account updating tools. So you could say, hey, I'm a merchant, I have all of these card numbers. And I think, what is it, every year like 10% of cards expire? Yeah. So about a third of all cards get turned over every single year. No, even more. Like 25% mathematically, because it's a four-year expiration. And another 5% due to, else. So back to that question, by the way, for a merchant of a billion dollars, it's about three to five processors that merchant will have. So now... They don't have to. They don't have to, but they should. But no, no, that is the average that we see across the ecosystem. But there's a reason for them to do that because different costs, different approval rates, different regions, like you want to shard in kind of computer science terms. You have all of your cards, good idea, or it's not as good of an idea as I can have multiple processors. But in order to do that, I have to be able to securely send the card number to the processor that I've chosen. Yeah, that's right. And in fact, once you have multiple processors, then the job of vaulting and getting updates is multiplied by the number of processors. So maybe I have 100 million cards as a merchant, but I have to store 100 million with Chase and 100 million with Stripe and 100 at their networks. And so what VGS does is serve as an independent vault, neutral infrastructure on behalf of the merchants, for the vaulting and the updates, such that the merchant can then send a Visa token to the merchant company. Right. Back to your kind of annoying Capital One issue. If you're a VGS merchant, that should not happen. So there are mechanisms when Capital One is switching from Visa to Discover. to get those updates. And certainly that's the case if there's fraud or something else, and that's the role that VGS is playing. [10:00] Exactly. So hopefully everybody has a good understanding now of what very good security does, VGS does. So out of nowhere, and this was a good business years ago. I mean, I've been a believer for a long time. And then this whole thing called Agente Commerce showed up. I guess, how does the world change? And you guys are at the center of this because... Again, I don't know what companies that work with you I'm allowed to say or not, but let's just say a lot of AI companies have decided to work with VGS. And for what reason? Well, the reason is you don't – if I say, hey, buy me flowers, if I go into my little chat tool and say, hey, I'd like to buy flowers for my wife. It's Mother's Day. She'll get mad at me if I don't buy them, and she'll be happy if I do buy them. Please buy them. app, but they don't want to store it. And then even if they do store it, they have to communicate it to the merchant. And how do they do that? And the better option is you have a third party that already knows how to do this. So you take out of scope. I mean, it's interesting. I don't know if most of our audience knows what the PCI DSS rules are, but that's the Payment Card Initiative if you've heard of PCI compliance, that says, well, if you're going to be a merchant and you accept credit cards, there is a document. I think last time I read it, it was over 100 pages of all of the rules that you have to do and maintain in order to be PCI compliant. And why is being PCI compliant very important? Because every bank demands it. You cannot process credit cards unless you are PCI compliant. You cannot issue credit cards unless you're PCI compliant. That's why it's this payment card initiative. It's all the Visa and MasterCard might be enemies, but on this they agree. You have to be PCI compliant. One of the nice things that VGS takes PCI compliance out of scope. So you basically say, I can just run my business like a normal business. I don't have to follow these 100 pages of rules. VGS just focuses on that. Which kind of goes back to, I want to buy flowers for my beloved wife, and I want to have my chat application do that for me. Turns out VGS is pretty well positioned here just by being the back-end infrastructure, but now can take a pretty vital role in this whole process. Yeah, I mean, I think... In the last three months, we've had this huge leap from – agents being what I would call spectators to agents being actors. And how do they act on my behalf? Well, if you give them a payment credential, in a safe way. I can go from recommending the flowers for your wife to buying the flowers for your wife. So like I'll give you an example. Just last night, my wife and I have been talking about getting a piano teacher for our seven-year-old son. And it's complicated because you have to know our schedule, and he has soccer three days a week, and we want somebody who can come to the house. We have to know the schedule of the piano teacher. And I asked ChatGPT about this a while ago, and I got some recommendations. But just last night, I asked an agent, and it did the entire transaction task for me. It found a bunch of people, asked me a few questions, checked the schedule, and booked someone for the very first lesson. useful than dumping yet another task on my doorstep. So agents have all of a sudden become significantly more helpful and useful because they effectively have arms and legs, which are payment credentials. And so what's happened with the rise of Muse and Instinct and Town and other AI agents is is once they have access to payment credentials, their utility increases. And so we sort of have kicked off what I kind of call the wallet wars, where every wallet is now rushing to connect to the agents. And of course, as an agent, I want a wallet that has sort of two things. One, the most number of consumers that already have a credential at that wallet, and a wallet that has a very broad merchant reach. companies like Stripe Link, they have about 300 million consumers who have an accounted link, about a million merchants use Link. You have Shopify with ShopPay, similar consumer size, probably more like 1.7 million merchants. Then you have PayPal, which has got over 400 million accounts, depends on how that's actually measured, but they have on the order of 30 These wallets are connecting to the agents and I think are providing a lot more utility. So it's interesting though because wallet wars have been around for a while. So remember, not to speak ill of our old employer, remember VME? Yes, V.ME. [15:00] - Not me, but it was something before that. I forgot, they changed the name to VMI. But there have been many attempts, like why were there wallet wars 10 or 15 years ago? Because it turns out that being the default stored credential for a consumer, If I can get trained in a Pavlovian way where it's like, oh, I see flowers, I use PayPal. Well, PayPal is better off for that. That's correct. Or one of the things that we worked on at TrialPay was how does a Visa – it's very good for Visa. It's very good for Visa's issuing banks if the default card in your Uber wallet – because Uber is a wallet too. You can store eight different cards or credentials within Uber. I kind of like to think before digital wallets, you had what I like to call dead cow wallets, you know, an actual, I think I have one here. I'll give a demo to our audience. This is called a dead cow wallet. It has lots of credentials in there. But before Capital One would pay Samuel L. Jackson to say what's in your wallet, why would they do that? Because when you go to Chipotle, they want you to pull out your dead cow wallet and say like, I'm going to pay with my Capital One on PayPal, I want to be your default. And then actually what the interesting thing is, within that wallet, there were other credentials, and those guys were competing to be the number one. - Yeah, if you recall at Visa, when we were dealing with Uber and Airbnb, there was tens of millions of dollars paid by the issuers, so like Chase and Amex, to prefer their cards on those platforms. So that's one war, which is like, this is my card, I want to sort of promote this to the top of wallet. You're talking about the actual network war where Visa and we helped Visa become a default card at Uber. the TopPays, the links, and the PayPals. And so we talked about how a checkout looks a bit like NASCAR, because you have multiple different buttons. - Pay with PayPal, pay with Google Checkout. Remember Google Checkout came out? They were yet another, but they were like, there are consumer wallets and then there are merchant. Because the interesting thing is that I kind of think of VGS as a merchant wallet to an extent. I mean, like, it's a strange metaphor to use because a merchant isn't paying for things. A merchant is receiving payments. But, like, once I receive the payment, like, where do I put it, especially if I'm billing this customer again and again and again? of course, is not secret because it's on the back of your card, but I need it to process it. I don't want to store your 16-digit credential and just keep it in scraps of paper in my original cash register. I need something to go receive that for me. On the consumer side, it's like I don't want to remember. What was the original purpose of a consumer wallet? It's that it's 2 o'clock in the morning. I want to buy flowers for my wife. My wallet's downstairs. I don't know where my wallet now and if I just enter my PayPal credentials, they were a wrapper. and linked to all of my kind of, all the credentials in my dead cow wallet. That was the purpose back then. But what I find interesting with all of agentic commerce is it's kind of the same thing. It's like, it's still two o'clock in the morning. You still wanna buy flowers for your wife, for something bad that you did, or Mother's Day, or whatever. - Something good, Alice. - Something good, right? You know, I always tend to buy flowers. I mean, make sure, we're sponsored by 1-800-Flowers, so make sure to buy there. So, you wanna go buy, and your agent doesn't have access like it's the same problem right it's like the agent could say hey terry so where's your credit card number and that's more work and more friction versus it has access to it in the same way that you just gave access to all of your cards all of your bank accounts to paypal to reduce the friction when you were doing things manually 15 years ago yeah and look i think the word wallet is is a bit overused there's sort of different versions of it one is you The digital version of your dead cow wallet, which is that it just stores the payment credential. And when you go to a merchant, you hand that credential to the merchant. That's kind of what Apple Pay does. When I shop at a store with Apple Pay, Apple is effectively giving my Capital One Visa card, effectively tokenized in the wallet, to the merchant. or Adyen or Stripe or Braintree. Then you have wallets that actually take care of the transaction for you. So think about ShopPay or Link or PayPal, where The wallet is in fact transacting with me, collecting the money from me and [20:00] remitting that back to the merchant. And what's happening with agentic commerce is we're sort of getting this sort of blend of the two. And it's such a new ecosystem that it actually has parallels for me back to the early days of the Internet. And for those people who were around in the sort of AOL era, Stripe in many ways is like the AOL of agentic commerce. agentic commerce just work in a way that's a very kind of, you know, sort of, you know, walled garden approach. So, you know, a few examples here would be – if I use Stripe Link, Link's only available at a million merchants. So it's great if, in fact, the item that I want is available at one of those million merchants. But very often, it's available at some place where there isn't a Stripe link connection. So a good example was, I think two weeks ago, I had this event at my house. I wanted to buy some outdoor lights, and I asked Instinct to go and help me find these lights. And I found the lights at Walmart, which makes a ton of sense. Walmart has lots of inventory. And the agent went, loaded the cart, and when it came time to pay, LinkedIn Didn't have a connection to Walmart. Link has my card, but it can't just give my card over to the agent and over to Walmart. So Stripe did something pretty interesting. They purchased the chandeliers on my behalf. They issued their own – actually, this is like a Visa virtual card, one-time-use card, made the purchase, and then they charged me, Terry, at a second transaction. This is a little bit how DoorDash works today. and pays the restaurant. But in the case of this Walmart transaction, this is the point about it sort of being the AOL. It worked just great. Like I actually, like, The item showed up, the transaction went through, I was charged the right amount. But if there's a problem with the chandelier, typically I call up My bank – Capital One, and I say, hey, I had this transaction with Walmart, something it went wrong. And they say, well, we don't see a Walmart transaction here. We just see a Stripe transaction. In fact, you will find this pretty funny. I know someone who, in the sort of testing phase, did this exact flow on their Amex card, called up Amex and said, hey, I – This transaction with the merchant didn't go through, but Amex only saw Stripe. So they gave them a phone number. to call whoever this link merchant is, the person called them, it went straight to the cell phone of a Stripe engineer. Because Stripe's not set up to run a chargeback call. - Well this is the main call center. - One of the reasons why Visa and MasterCard have such impregnable positions is because they intermediate everything and they set the rules and chargebacks are very important. What if I paid for something, it's a trust mechanism, I pay you for something, I pay you for lights, you don't deliver the lights. Like, oh shoot, I don't have money anymore. What do I do? No, no, no. You actually have rules by which I can kind of lodge a complaint. And then there is a central intermediary that helps adjudicate those complaints in a way that is more or less fair, that both parties agree. I mean, it's part of the problem. Like, this is why crypto, cool, but it's a bearer instrument. I pay you with crypto. I'm never getting that back, which, again, can be a bug or a feature. But for your lights example, like what if the lights don't work? You want to have Visa and MasterCard in the middle. That's high, high utility, actually even for the merchant. with a merchant knowing that if they don't actually deliver a product that works, I can get my money back. So that trust mechanism is very important. But again, if you add all these kind of interesting and very clever engineering steps, it just, the purpose, it doesn't work as well. Yeah. So in fact, this is like, I think the right, sort of direction of travel from the AOL ecosystem to the open standards ecosystem, the card networks have actually come out with a new type of standard. They're called agentic tokens that will allow a wallet like a Stripe Link or a ShopPay or a PayPal to hand over a credential to the agent in a safe way and then have the agent hand it to the merchant In fact, one sort of addendum to the Walmart transaction, after I bought the chandelier, everything was fine, I got an email from Walmart to say, hey, Terry, you paid for delivery. It was like $6.99. Why don't you sign up to Walmart Plus? And here's an offer, if you sign up today, we will credit the delivery toward your Walmart Plus subscription. [25:00] I said, great, I hit the button. And of course, the transaction failed because the card that they had was the Stripe one-time use card. And part of the, you know, you mentioned like rules and norms, part of the norms of e-commerce is that Walmart spends a lot of money to get me as a customer, and then they have the right to try to have a relationship with me, upsell me, cross-sell me, And in this case, because we were using the sort of AOL version, they weren't able to easily allow me to subscribe to this new service. With the new agentic standards, what should happen is if any of the wallets don't have a relationship with the merchant, but they have my card on file, my Capital One Visa card, That should be tokenized with the agent. There's a whole process by which the agent says, I'm about to make a transaction. I'm a verified agent. I'm going to spend no more than $100. The token is nothing more than a new 16-digit number. We give that safely to the agent. Agent gives it to Walmart. And then Walmart runs the transaction, but it's my card that is being charged. And that preserves this ability to have a follow-on transaction. preserves all of the rules around chargebacks. And so, you know, three months ago, this was at zero. It did not exist. VGS is by far the largest provisioner of these agentic tokens. We do it for the agents. We do it for the wallets. We do it for some of the merchants. And this was zero three months ago. Now we're doing a few million of these tokens per week. So I expect that as we make this transition from the walled garden to the sort of open standards, this will be the way that agentic commerce evolves. Yeah, I mean, it's one of the reasons why this kind of long – I mean, this is a positive, but VGS has a very boring business of why is it boring? It's not an exciting business. Your job is to be not exciting and be safe and be secure. And it's like things go in the vault and then every now and then things go out of the vault. It's not like a one-way door. The way that I always thought about VGS is there are these credentials that you store. So it's like you get these 15-digit Amex numbers or 16-digit Visa MasterCard Discover numbers. You store them. You give back a token. This is not a crypto token. on those credentials. So if I am a big burger chain or something, hypothetically, we don't know which one, but you work with a big burger chain, I am... I have a consumer app that has tens of millions of users. I know that whenever that user says, "I want to buy a hamburger," Like VGS plays a key role, it's a very boring role, but I retrieve and charge. So I retrieve it with the purpose of sending that to a payment processor and saying, charge Terry $9 right now. But I never have to touch that credential again. Very, very boring business, but you've gotten to. I mean, what percentage of cards do you think you've seen or touch or store? It's probably 80% of cards in America. We have like 10 billion credentials. I think you're charging on something really interesting, which is vaults are going from single player to multiplayer. makes them a lot more valuable. So for example, put aside agents, The fact that merchants have multiple processors means that the vaulted VGS is effectively the vault for each of those processors, right? Because the network tokens stored in that vault now have to be sent to Chase, Stripe, Adyen, Braintree, Razorpay. That's multiplayer. With agents… If you have a vault, let's assume you're like a large frontier model. Here's a good example. You're a large frontier model. You're vaulting cards in order to charge for your subscription. But now the agent wants to use that same credential to make a payment. And so the vault used to be single player, it used to be just to make sure that you could pay for the subscription. But now you can effectively give that credential according to these open standards to the agent, it's now multiplayer. And so I think, you know, any business that is going from single player to multiplayer inherently becomes more interesting. I mean, even 1Password, right? It used to be a single-player vault, and maybe I share my credentials with my wife and a few things. But now it's multiplayer because I'm trying to give it access to multiple different parties. Well, this is a really complicated thing, going back to the rules and procedures of what Visa and MasterCard have done, which is normally I just have to – there are almost like three steps to a trend. [30:00] action, I kind of think of Number one is, is this identity real? Like in general, is this a real card number? right? That's important. But wait a minute, I can have a real card number and you're a thief. It's still a real card number. So kind of step two is once I validate it, because there are two ways of validating a card number. There's one, there's like a cyclicality check, right? You kind of add up the, yeah, it's checksum, right? But it's this mod 10 check of the credit card number. Is it valid? But that doesn't mean it's a real card, but it means that it's like a valid, it's in the valid universe of cards. But I can go check with the bank, is this an actual card? That's step Step two is, is the person that I'm interacting with the valid owner of this card? So if you went to a jewelry store 25 years ago and you wanted to buy something for $15,000, they'll take the credit card number. They'll take your credit card, your piece of plastic, but they'll do two things as well. Remember, you used to have to sign the signature of the back of the card. I thought the first card that I ever saw that just got rid of that altogether was Apple. So the Apple card, I mean, even though they want you to use Apple Pay, if you get the physical Apple metal card, there's no place to sign on the back. None. But they would also say, "Can I see your ID?" I bought something very expensive one time. It might have been jewelry for my wife that I sometimes buy flowers for as well. This was probably 25 years ago. And they wanted to see my ID. They checked the signature. Why? Because they knew that the card was valid, but they want to make sure that I am the actual owner of the card. And then number three, and you probably only see this in Vegas, But it's like, are you of sound mind to make this transaction? So if you went to a casino in Vegas, and you pass, you know, number one, card's valid. Number two, it's like, yep, here's your ID, here's your signature, it matches entirely. But there's step three, it's like if you've had 15 drinks, and you can't even speak properly, they're probably gonna not let you pay. So this was kind of like the old world. And if you bring that metaphor to the new world, well, it's like, well, is the card valid? Yeah. Does the person or the agent? Well, but this is tricky, right? It's like the card is going to be valid like that. That part solved problem. But the second part, it's like, what does that mean? Right. Like, is the person that I am interacting with is my interlocutor. I love that word is is is the person that I'm interacting with. Are they the valid owner of this card? like signature, picture, like what does that mean? You're an IP address and maybe I've seen you before and I've checked your login, but now I have an agent. And then that part three is pretty important as well from a liability perspective because you do see these anecdotes on X and whatnot of people that are on instinct. They're like, what do you mean you spent $900, you idiot? And like, where does the chargeback come from? So, I mean, this is exactly what these open standards are solving for. instruct my agent. In fact, this is a real example. I was looking for a hotel for a trip we're making for my daughter's gymnastics tournament. And I said, go and find a hotel in San Diego and don't spend more than $500. So the first question when that agent is provisioned is to your question is like, is this a real card? That's a sole problem. The second one is, is the request for the agent a valid request. And the way that this works with the networks is that agent actually has to be registered with Visa or MasterCard or Amex. And so there's a whole sort of mechanism there. The third question is like, is the agent of sound mind? Like, did it get it right? Was it drunk? You know, exactly. Did it hallucinate? And so that part, I don't think we fully understand yet, because if there's a mistake that the agent makes and the cart network did everything right, they validated that this is your agent and your instruction. In fact, part of the way these new standards work is you give it context. You say, I'm buying a hotel, this is a hotel reservation It's hard for me to know if you've got the actual dates right. If there's an error there, then that dispute mechanism is sort of unresolved. But I think we will get to that point, and probably the agents will have to take on some responsibility. Well, it's this idea of delegated authority. But it's how do you, like who is liable, how does this change? It might be something where if two agents are competing for your business, like, "Hey, Terry, please use me. I'm Muse." Or, "Please use me. I'm Instinct." What is one of the value adds that I'm going to give you? I will take on. Because if the merchants are smart, they're not going to be like, "I don't give a crap that you got the wrong hotel room or you did this." It's like you gave your card. You've delegated authority to either an AI agent, or your human assistant, or your wife, or whatever. I don't care. I need to know if I'm accepting payments [35:00] for something and that there's no excuse at the end. I mean, this was called, for those that know this term, friendly fraud once upon a time. There's this concept of I can buy something. We used to see this at Trial Pit. I spent $10,000 on virtual gems. My wife and I share the, I didn't actually do this just for disclosure, but let's just say I did. I spent $10,000 on virtual gems for some stupid game. The credit card bill comes due at the end of the month. I'm like, honey, I never spent $10,000 on, that wasn't me, I don't know. transaction not because you didn't get the service that was offered, but because it's so embarrassingly terrible. And merchants had to deal with this all the time. And in many cases, like the banks would say, well, if it's a $10 transaction, it's not even worth fighting it. We'll just give it to the consumer every time, which created moral hazard. But delegated authority gets really tricky here. I mean, maybe if I can ask a different question, because this is probably the more important one. You saw that Amazon recently blocked Muse. And there are many reasons for this. It's mainly that Amazon is an advertising company and they want you and your eyeballs going to their website. They don't want your agent is the agent. You can't monetize an agent's eyeballs because the agent doesn't have eyeballs. But I kind of think of it as you can either be antagonistic to agentic commerce or you can be highly receptive to agentic commerce. And I don't actually think I think it's an oversimplification to say anybody who's antagonistic is a light eyed and they're gone. antagonistic because Advertising is so much more lucrative for them than just selling things. The highest value skew is when they get your eyeballs and they sell the eyeballs. But I guess, how do you think about this kind of playing out? Because it feels like enabling technology for merchants to be receptive to AI commerce is highly, highly, highly valuable. highly valuable because again, sometimes they have a reason to do that. But if I can make it so that, you know, chat GPT services like, yeah, you should buy here. And I make that as simple as possible. It just, it goes without saying, like, I'm probably going to get a lot more transactions than somebody that inserts 15 captchas in and says, in order to proceed with this, and then Muse is gonna say, hey, interrupt your nap, you gotta go do these 15 things. No, no, no, you're gonna go with the one that is receptive to AI commerce. - Yeah, I mean, I think this is one of the most fun, sort of fronts to watch in agent in commerce. And I think we're going to get multiple different versions of this. We have Amazon, which I think has many reasons to block agents, as you said, they're effectively in the advertising business. You have Walmart, which is very similar right now, hasn't taken that step. And in fact, you might argue that if you are one of the largest retailers on earth with the best last mile delivery, that this is all good for you. And then you have this merchants that are sort of under the Shopify umbrella, which are a lot of small businesses, that really this is probably a new like vital channel. So maybe there's like fear on the Amazon side, maybe there's greed on the Walmart side, and maybe there's like, No choice on the SMB side. And each of these actors or each of these merchants are going to experiment with how they deal with agents. I think this reminds me a little bit, I know we sort of have a different view on this, of how open banking was rolled out, which is, do I have the right as an Amazon customer to delegate my login to an agent? And does Amazon have the right to say no? This is what happened with Plaid and Chase and the banks. And in the end, what tended to happen was there was this long negotiated settlement where the likes of Chase said, hey, you can access – You do have the right to this information, but only on my APIs. And my APIs limit what information I give you. They tokenize the bank accounts. And I might charge a lot of money. And I might charge you some money for it. So actually, I think the interesting question is, I think we may have plenty of opportunities or plenty of merchants who just welcome agents. We may also have merchants who have their own agents. In fact, this is what happens if I go to a Best Buy company. and I want to buy a flat screen TV, I assume there'll be a salesperson there with an agenda, and he or she will say, "Let me show you some flat screen TVs." Now, their job is to help me, but their job is also to get a commission. So we might have, in the case of Chase and open banking, it was much more a case of security and control. In the case of Amazon, it might be, I am an opinionated API. I have an opinion on what you should buy, Alex, based on many, many different sort of data points about you. And then my agent may have an opinion about what I want. And so that's going to be a fascinating battle or communication. And in the end, I think consumers probably win. [40:00] But we don't know what that's going to look like going forward. Right. Well, maybe on that, what do you think is overhyped versus underhyped in terms of everything that's happening? I mean, in general, my rule of thumb is that Silicon Valley overhypes things, but then the rest of the world underhypes things. So everything here, every conversation is AI. And it feels like you go to Iowa, nobody's talking about AI, but then you show it to them like, holy shit, how is this real? Because they tried it three years ago. And I just bought a new Tesla. And I remember I had an old Model 3. I think this is a good metaphor for what we're talking about. I had an old Model 3 in 2017 with self-driving. Didn't work at all. It was a joke. Eventually got a different car. And now it's like it actually works. But I was skeptical because I was used to the 2017 thing. AI right now, where if you had tried ChatGPT with all the hallucinations and everything in 2022, you're like, oh, it's a cute toy for like writing poems. But we're doing my homework in English class or something. This is not going to actually buy things for me. This is not going to write. It does all these things right now. So I guess what what do you think is under hyped versus over hyped in terms of everything that's going on? Maybe I'll start with Overhyped. I don't think we're going to get bank run on savings deposits where agents are going to sort of maximize yield and move my money around between different accounts. I'm a perfect example. I am a very happy Mercury personal account customer. I'm also a Chase customer. And ideally, I should put all my savings in Mercury where I get a very good savings rate. And then at the last moment, when I have to make bills, sort of pay cash to, you know, over to my existing bank Chase. But their bill pay just works better. And it has more integrations and I have more kind of setup. So I think there's enough friction in the world where we won't see some of the crazy volatility in financial services. I think maybe what's underhyped There is a lot of demand that is unmonetized. And this is both at the sort of – part of the world where you could expect more GDP. An example of this is we actually have a group cycling WhatsApp group, and we have a person on that group who every, I don't know, it seems like every six months when our friend Seth comes up with a new recommendation for what tires to get, because he looks at rolling resistance. And every time he does this, I'm like, oh, I should remember to buy those tires because they're safer. But I only buy it every sort of two years. If my agent was in that group chat, I would be buying tires every time Seth makes a new recommendation. You're dramatically under-monetized on your bike equipment, Alex. If the agent could find things that could help you with cycling and just bought them for you, there's more GDP coming out of Alex on cycling. Right. That is under-hyped. Yeah. At the same time, Agents are going to save us money. you know, There's probably many places where I'm either, I have some subscription and it's just been a hassle to cancel or I did some trial and I forgot about it. So I think agents will simultaneously save us money. Maybe use that. that savings to help us buy new items. So I think we have yet to experience the always on nature of these agents and, As far as I can tell, human desires and needs are infinite. So there's always something else that I will want. And so I think that's underwired. Maybe on this kind of antagonistic versus – conciliatory or whatever the opposite of antagonistic would be here. I mean, a lot of what people are very excited about with the agents is it gets something for you that is intentionally hard and is not really subject to the laws of economics. The laws of economics are like, the cure for high prices is high prices. If it's really hard to get a restaurant reservation, because you have to call at 7:00 AM. Well, now everybody has a tool that calls it 7 a.m. And therefore, the first five people that have the tool, now they have an amazing tool. The last five people, like, no, no, no. Like, it's so crowded, nobody goes here anymore kind of thing. So how do you think the world changes? Because it feels like right now, this is the weird position that we're in, is that a lot of the early wins, if you will, the consumer successes are around like, oh, it saved me money. It did this. asymmetry. Yeah. Right. Like a very small number of people have the tool. The merchant or the counterparty has no idea what's going on. I can't wait. You know how like. As a consumer, I've been trained to say, "No, no, I want to talk to an agent," or press zero, or it's like you can look up, "How do you get out of the stupid phone tree?" I can't wait for the other side to say, "No, I have to talk to Terry. I ain't talking to [45:00] Muse, right? Like, wouldn't that be funny? You call Comcast. You're like, I hate you. You suck. Your service is terrible. You went down 10 times. I do this all the time. And then, but I, of course, have, I actually do this with Codex because it turned out Comcast is blocking Muse. They know the IP addresses or something, so it won't let you log in. So I just have chat GPT, you know, Codex, Astra, like, log in on my computer, does everything. But I'm waiting for the day when Comcast says, we know this ain't you, right? Put Alex on the line because I'm not giving something to his agent. And that's going to – because right now, again, that's what I mean by the asymmetry. It's like the small number of insiders have this tool, but it's not going to – you can't scale that infinitely because the world is going to adapt. Although I do have news for Comcast. The GPT Astra and Alex are about the same sort of foe. So be careful if you get them on the phone. I think you're pointing out something that we have yet to appreciate which is what happens when you actually read the terms and conditions and go to the edge of what is allowed and disallowed an example the other day I was looking at flights I wanted to buy a flight that was on the edge of the price that I could pay that would get me an upgrade And that a kind of hard thing to do Sometimes I overshoot it My agent did that perfectly. Or sort of any case where it's very difficult to uncover the terms and conditions. A good example might be what happens to rewards? Like rewards on cards are only there because I get you this very sort of big headline reward on dining, but then you also spend it on fuel. And if agents are intermediating all of our transactions and I'm only getting points on the card that gets me – I'm only using the card where I get points, the whole points reward ecosystem falls apart. So many, many of these things could start – anything with a sort of breakage model in it is going to start to fall apart. and then we'll have to have new terms and conditions. So maybe that's better, maybe that's worse. I don't know, but it'll certainly be different. And maybe what are you, kind of with all of these themes, where do you think VGS is going to go? Because again, I find it so interesting because it's the world's most boring business around. It this giant vault that stores all of the payment credentials for everybody who listening to this podcast I almost guarantee you have a credential that stored at VGS because you interact with the merchant that uses VGS for storage of credentials So it's a really formidable position to be in, and it's been growing remarkably just because, yeah, every merchant needs to store the credentials of the consumers that they work with. But where do you think is the most exciting, of everything that we've talked about for VGS's future? Yeah. So I think there's sort of three eras of VGS that are kind of overlapping and compounding. You talked about the first era, which is the vault. This is 10 years as sort of becoming the most trusted store for credentials across the internet. Very hard business to execute on, but that's the sort of privileged position that the company's in. The second era has been what you talked about information going into and out of that vault. So that's a third of those credentials have to be updated. That's become very interesting and complicated because each network has their own standard for how you update their credentials, and each network has created multiple network tokens that represent the vault If you were just storing the information it would be one thing but you have to store it and get a series of tokens from the networks so that the data is effectively refreshed. The third era is what we call the network era, which is this role of brokering the credentials among multiple parties in a way that makes sense according to the rules and that adds value to all of the ecosystem players. And we're sort of starting to do that now with agentic commerce. There are other cases where VGS is actually working with the banks on the tokenization front. So if you're tokenizing the cards and you're storing the cards, you're on both sides of this ecosystem, which allows you to do some of the information swaps that you sort of talked about earlier. And all of these combine. We'll continue to be a vault. We'll continue to add services. And as we add more services on more merchants and on more issuers, we continue to get this network effect where you can broker credentials among the parties. And I think agentic commerce is just fuel into that ecosystem. Well, Terry, this is – [50:00] This has been fun down memory lane. One of these days we should do. I think we actually did a history of trial pay one a long time ago. Yeah, I think we should redo it. It was one of the first podcasts that we did. The studio wasn't as nice. But I think what's consistent between that first podcast and this one is you should be buying more flowers for your wife. Yes, I think that's a great idea. All right, well, thank you very much. Thank you for having me. Thanks for listening to this episode of the A16Z Podcast. If you liked this episode, be sure to like, comment, subscribe, leave us a rating or review and share it with your friends and family. For more episodes, go to YouTube, Apple Podcasts and Spotify. Follow us on X at A16Z and subscribe to our Substack at a16z.substack.com. Thanks again for listening, and I'll see you in the next episode. As a reminder, the content here is for informational purposes only. It should not be taken as legal, business, tax, or investment advice, or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any A16Z fund. Please note that A16Z and its affiliates may also maintain investments in the companies discussed in this podcast. details, including a link to our investments, please see a16z.com forward slash disclosures. Thank you.