Real Engineering
Compounding energy losses from electrolysis, compression, and fuel cell conversion cut hydrogen efficiency to less than half of battery systems, driving real-world fueling costs up to eight times higher.
AI-assisted summary of The Truth about Hydrogen — original source. Check the original for full context.
Source published:
Key ideas
- While compressed hydrogen has a specific energy of ~40,000 Wh/kg compared to 167–278 Wh/kg for lithium-ion battery cells, end-to-end conversion losses make hydrogen fuel roughly 8 times more expensive per kilometer driven in real-world retail comparisons. (1:24)
- Water electrolysis loses 20% to 30% of input renewable power as waste heat upfront, whereas direct battery charging accepts incoming electrical current at approximately 99% efficiency. (3:47)
- Densifying hydrogen for vehicular transport requires either mechanical compression to 790 atmospheres (consuming 13% of its energy content) or cryogenic cooling to -253°C (sacrificing roughly 40%), compared to standard electrical grid transmission losses of just 5%. (5:56)
- Even under an idealized model featuring on-site PEM electrolysis and zero transport logistics, a hydrogen fuel cell vehicle retains less than half the total round-trip efficiency of a battery electric vehicle. (10:52)
Detailed notes
## Background Published on YouTube by the educational channel Real Engineering on July 27, 2018, this video is narrated and co-directed by Brian McManus with direction by Stephanie Sammann. The video examines the physical, thermodynamic, and economic realities of hydrogen fuel cell vehicles compared to battery electric vehicles, sponsored by Skillshare.
## TL;DR While hydrogen boasts an energy density roughly 236 times higher than lithium-ion batteries and refuels in under five minutes, its lifecycle conversion physics present massive inefficiencies. Compounding losses from water electrolysis, mechanical compression, transport logistics, and fuel cell reconversion leave hydrogen vehicles with less than half the well-to-wheel efficiency of battery electric cars. In real-world testing, driving a hydrogen fuel cell vehicle proved roughly eight times more expensive per kilometer than charging a battery EV. While hydrogen holds potential for aviation or specialized off-grid applications, battery electric platforms emerge as the clearly sensible choice for consumer transport.
## Atmosphere & style The presentation carries a calm, analytical, and rigorously objective tone characteristic of an engineering white paper brought to life. Driven by Brian McManus's measured narration and clean technical diagrams, the video systematically deconstructs industry marketing hype with first-principles calculations. The mood shifts from curiosity about hydrogen's impressive physical properties to a sobering realization of its thermodynamic bottlenecks, concluding with transparent, candid reflections on channel design and the future of transport.
## Bulletin - [01:24](https://www.youtube.com/watch?v=f7MzFfuNOtY&t=84s) While compressed hydrogen has a specific energy of ~40,000 Wh/kg compared to 167–278 Wh/kg for lithium-ion battery cells, end-to-end conversion losses make hydrogen fuel roughly 8 times more expensive per kilometer driven in real-world retail comparisons. - [03:47](https://www.youtube.com/watch?v=f7MzFfuNOtY&t=227s) Water electrolysis loses 20% to 30% of input renewable power as waste heat upfront, whereas direct battery charging accepts incoming electrical current at approximately 99% efficiency. - [05:56](https://www.youtube.com/watch?v=f7MzFfuNOtY&t=356s) Densifying hydrogen for vehicular transport requires either mechanical compression to 790 atmospheres (consuming 13% of its energy content) or cryogenic cooling to -253°C (sacrificing roughly 40%), compared to standard electrical grid transmission losses of just 5%. - [10:52](https://www.youtube.com/watch?v=f7MzFfuNOtY&t=652s) Even under an idealized model featuring on-site PEM electrolysis and zero transport logistics, a hydrogen fuel cell vehicle retains less than half the total round-trip efficiency of a battery electric vehicle.
## Key takeaways - [00:00](https://www.youtube.com/watch?v=f7MzFfuNOtY&t=0s) The zero-emission vehicle transition is divided between chemical batteries and hydrogen fuel cells, with industry figures like Elon Musk dismissing fuel cells as marketing ploys while the Japanese government invests heavily toward a 'hydrogen society'. - [01:24](https://www.youtube.com/watch?v=f7MzFfuNOtY&t=84s) Compressed hydrogen provides roughly 236 times more energy per kilogram than production lithium-ion battery packs (~40,000 Wh/kg vs. ~167 Wh/kg), avoiding the weight-compounding penalty where heavier batteries require reinforced chassis, brakes, and larger motors. - [01:24](https://www.youtube.com/watch?v=f7MzFfuNOtY&t=84s) Fuel cell vehicles can refuel in under 5 minutes like conventional combustion vehicles, whereas a long-range battery electric vehicle can take more than 3 hours for a full recharge on typical equipment. - [01:24](https://www.youtube.com/watch?v=f7MzFfuNOtY&t=84s) A real-world cost comparison shows filling a Toyota Mirai at an off-peak hydrogen station costs $85 for 480 km (17.7¢/km), about 8 times more expensive than charging a Tesla Model 3 for $10–$12 over 500 km (2.0–2.4¢/km). - [03:47](https://www.youtube.com/watch?v=f7MzFfuNOtY&t=227s) Most industrial hydrogen is generated via steam methane reforming, which releases greenhouse gases and yields less energy than the initial natural gas feedstock, ruling it out as a sustainable long-term solution. - [03:47](https://www.youtube.com/watch?v=f7MzFfuNOtY&t=227s) Zero-carbon water electrolysis incurs substantial production losses: traditional alkaline units are ~70% efficient, and current PEM systems operate around 80% efficiency, compared to 99% direct acceptance efficiency in batteries. - [05:56](https://www.youtube.com/watch?v=f7MzFfuNOtY&t=356s) Mechanical compression to 790 atmospheres consumes 13% of the gas's energy, while cryogenic liquefaction at -253°C consumes around 40% of the fuel's energy value. - [05:56](https://www.youtube.com/watch?v=f7MzFfuNOtY&t=356s) Centralized hydrogen production faces transport and pipeline losses of 10% to 40%, whereas electrical distribution across the United States grid loses only an average of 5%. - [05:56](https://www.youtube.com/watch?v=f7MzFfuNOtY&t=356s) Total well-to-tank losses range from 33% in best-case on-site PEM generation to 56% in centralized systems, compared to only ~6% total loss for battery electric vehicles at the same stage. - [08:48](https://www.youtube.com/watch?v=f7MzFfuNOtY&t=528s) Onboard PEM fuel cells operate at roughly 60% conversion efficiency when turning hydrogen back into electricity, shedding the remaining 40% as waste heat. - [08:48](https://www.youtube.com/watch?v=f7MzFfuNOtY&t=528s) Accounting for onboard AC-to-DC chargers (92%), battery retention round-trips (90%), and traction inverters (90%), battery electric powertrains maintain a net tank-to-wheel efficiency of roughly 75%. - [10:13](https://www.youtube.com/watch?v=f7MzFfuNOtY&t=613s) Both vehicle architectures use highly efficient electric drive motors (90%–95%), far exceeding petrol combustion engines (20%–30%), but hydrogen accumulates far more intermediate conversion steps throughout its cycle. - [10:52](https://www.youtube.com/watch?v=f7MzFfuNOtY&t=652s) Thermodynamic modeling predicts hydrogen should cost 3.5 times more per kilometer than battery power in worst-case efficiency scenarios, but capital expenditures like expensive high-pressure fueling stations push real retail prices to 8 times higher. - [10:52](https://www.youtube.com/watch?v=f7MzFfuNOtY&t=652s) Rapidly expanding charging infrastructure and larger battery capacities position battery electric vehicles as the sensible, practical choice for consumer road transport, leaving hydrogen best suited for off-grid applications or aviation.
## Detailed walkthrough ### [00:00](https://www.youtube.com/watch?v=f7MzFfuNOtY&t=0s) The Electric Vehicle Boom and the Hydrogen Debate
As nations seek to remove fossil fuels from global energy consumption, electric vehicles have experienced rapid adoption. Over one million electric cars were sold globally in the previous year, expanding the worldwide population of Nissan Leafs, Teslas, and other models beyond three million vehicles. While automakers offer numerous brands, powering an electric vehicle comes down to just two core technologies: fuel cells or chemical batteries. Both systems generate electricity to turn electric motors, sidestepping the tailpipe pollution and thermal losses of internal combustion engines. Furthermore, both hydrogen and battery electricity can be supplied by low-carbon or zero-carbon infrastructure, such as solar and wind installations, driving sustained research and capital into both paths.
```mermaid flowchart TD accTitle: Zero-Carbon Power Pathways for Electric Vehicles accDescr: Diagram showing how renewable energy branches into battery electric vehicles and hydrogen fuel cell electric vehicles. subgraph S1["Renewable Power Generation"] REN["Solar & Wind Power"] end subgraph S2["Energy Carrier Pathways"] GRID["Electrical Grid Transmission"] PROD["Hydrogen Production (Electrolysis / SMR)"] end subgraph S3["Vehicle Storage & Traction"] BEV["Battery Electric Vehicles (BEVs)"] FCEV["Fuel Cell Electric Vehicles (FCEVs)"] end REN --> GRID --> BEV REN --> PROD --> FCEV ```
This technological fork has triggered a sharp division among industry leaders and governments. Brian McManus highlights how stark this conflict is: “Elon Musk has called hydrogen fuel cell technology ‘incredibly dumb,’ claiming they’re more of a marketing ploy for automakers than a long-term solution.” Conversely, the Japanese government has partnered directly with domestic automakers to establish the world's first "hydrogen society," setting target deployments of 160 hydrogen refueling stations and 40,000 fuel cell vehicles by March 2021.
- Over 1,000,000 electric cars sold globally in the prior year. - Global EV fleet exceeds 3,000,000 units in operation. - Japan's March 2021 target: 160 refueling stations and 40,000 fuel cell vehicles.
---
[01:24](https://www.youtube.com/watch?v=f7MzFfuNOtY&t=84s) Weight Compounding and the Real-World Cost Disparity
At first glance, hydrogen appears to be an ideal transport fuel due to its exceptional energy per unit mass. Compressed hydrogen possesses a specific energy near 40,000 watt-hours per kilogram ($40\text{ kWh/kg}$). In contrast, top-tier lithium-ion battery cells deliver around $278\text{ Wh/kg}$, while everyday production packs average roughly $167\text{ Wh/kg}$—meaning compressed hydrogen provides roughly 236 times more energy per kilogram of fuel. This allows fuel cell vehicles to carry extended energy reserves without the severe penalty of weight compounding. In battery design, each added kilogram of battery demands reinforced chassis members, heavier braking hardware, and larger, higher-torque motors, which ultimately forces engineers to install even more batteries to pull the added deadweight. Furthermore, hydrogen fuel cell vehicles mimic internal combustion convenience by refueling in under five minutes, whereas a long-range battery EV like a Tesla Model S can require over three hours for a full charge.
Despite these physical advantages, hydrogen encounters a severe economic breakdown when evaluated across the entire energy production lifecycle. Recharging a Tesla Model 3 equipped with a 75-kilowatt-hour battery costs roughly $10 to $12 depending on regional retail utility rates. Over an EPA-rated range of 500 kilometers, that works out to just 2 to 2.4 cents per kilometer driven. McManus compares this against an on-site hydrogen generation station he visited, which relied on off-peak grid electricity to fill a Toyota Mirai:
> “The hydrogen from this station cost $85 dollars to fill the 5 kg tank of the Toyota Mirais on site, which had a range of 480 kms. That’s 17.7 cent per kilometer, 8 times the price.”
- Compressed hydrogen specific energy: ~40,000 Wh/kg. - Production lithium-ion battery specific energy: 167 to 278 Wh/kg (~236× less than hydrogen). - BEV recharge duration: 3+ hours for complete replenishment on typical chargers. - FCEV refuel duration: Under 5 minutes. - Tesla Model 3 (75 kWh pack): $10–$12 per 500 km range (2.0–2.4¢/km). - Toyota Mirai (5 kg tank): $85 per 480 km range (17.7¢/km, an 8-fold increase).
---
[03:47](https://www.youtube.com/watch?v=f7MzFfuNOtY&t=227s) Production Pathways: Steam Reforming vs. Electrolysis
The severe financial premium of hydrogen stems directly from upstream conversion physics. While hydrogen is the most abundant element in the universe, it does not exist freely on Earth; it remains chemically bound in water, methane, and other organic matter. In the United States, industrial hydrogen is overwhelmingly synthesized via steam methane reforming (SMR), where high-temperature steam combines with natural gas to crack the hydrocarbon bonds. McManus points out the environmental and thermodynamic dead end of this process: “Hydrogen produced by steam reforming actually has less energy than the natural gas that the steam reforming began with.” Because SMR emits greenhouse gases and wastes primary thermal energy, it cannot serve as a clean long-term transport foundation.
```mermaid flowchart LR accTitle: Clean vs Fossil Hydrogen Generation Paths accDescr: Comparison of Steam Methane Reforming versus Water Electrolysis. subgraph Fossil["Fossil Fuel Process"] direction TB CH4["Methane + Steam"] --> SMR["Steam Reforming<br>(High Thermal Input)"] SMR --> H2_F["Hydrogen + CO2 Emissions"] end subgraph Green["Renewable Pathways"] direction TB H2O["Pure Water + Green Power"] --> ELEC{"Electrolyzer Type"} ELEC -->|Traditional Alkaline| ALK["70% Efficient<br>(30% Energy Loss)"] ELEC -->|PEM Tech| PEM["80% Efficient<br>(20% Energy Loss)"] end ```
The zero-carbon alternative is water electrolysis, which uses electric current to cleave water into hydrogen and oxygen. However, standard commercial electrolysis is notoriously power-hungry, discarding roughly 30% of input renewable electricity as waste heat right at the production facility, leaving an efficiency of 70% before the vehicle even moves. Polymer electrolyte membrane (PEM) electrolysis improves on this, operating around 80% efficiency while enabling modular on-site generation. While laboratory projections expect PEM units to reach 82% to 86% efficiency by 2030, this still lags far behind battery systems, which absorb incoming electrical current at a 99% charging efficiency.
- Steam methane reforming consumes high heat and results in net energy loss relative to the input fossil gas. - Traditional alkaline water electrolysis efficiency: ~70% (30% parasitic loss). - Current PEM electrolysis efficiency: ~80% (20% parasitic loss). - Projected PEM electrolysis efficiency (pre-2030): 82% to 86%. - Direct battery pack electrical acceptance efficiency: ~99%.
---
[05:56](https://www.youtube.com/watch?v=f7MzFfuNOtY&t=356s) Storage Densification, Transport, and Grid Transmission
Beyond synthesis, the physical characteristics of hydrogen create major hurdles during storage and transport. Because ambient hydrogen gas has an exceptionally low volumetric density, it must be mechanically densified to fit inside practical vehicle footprints. Pressurizing hydrogen to 790 atmospheres (roughly 700 bar / 10,000 psi) consumes approximately 13% of the total energy contained in the gas itself. Alternatively, hydrogen can be liquefied cryogenically at -253°C. While cryogenic liquid tanks are significantly lighter than heavy composite high-pressure vessels, hydrogen is harder to condense than any gas besides helium. Chilling, refrigerating, and handling cryogenic liquid sacrifices roughly 40% of the fuel's gross energy value.
```mermaid flowchart TD accTitle: Hydrogen Densification and Logistics Energy Penalties accDescr: Flowchart illustrating mechanical compression versus cryogenic liquefaction and delivery losses. RAW["Raw Pure Hydrogen Gas"] --> CHOICE{"Densification Method"}
subgraph Storage["Storage & Densification"] CHOICE -->|Mechanical Compression| COMP["790 atm Pressurization<br>(13% Energy Loss)"] CHOICE -->|Cryogenic Cooling| CRYO["Liquid State at -253°C<br>(40% Energy Loss)"] end
subgraph Transport["Distribution Options"] COMP --> DIST["Logistics Distribution"] CRYO --> DIST DIST -->|Local On-Site Gen| ZERO["Minimal Delivery Loss<br>(Higher Capital Cost)"] DIST -->|Tube Truck / Pipeline| BULK["Long-Distance Haul<br>(10% to 40% Energy Loss)"] end ```
Logistical distribution introduces further penalties. Large centralized production facilities capture economies of scale during generation, but require fleets of tube-trailer trucks or high-pressure pipelines to move the product to pumps, inducing transport losses of 10% to 40%. Conversely, distributed generation at individual gas stations eliminates road transport, but suffers from higher unit production costs due to smaller equipment throughput. By comparison, moving renewable power through the standard United States electrical grid incurs an average transmission loss of only 5%.
Evaluating the system from generation through delivery, McManus lays out the compounding losses:
> “So in the best case scenario for hydrogen, using the most efficient means of production and transport, we lose 20% of energy during PEM electrolysis, and around 13% for compression and storage, amounting to a 33% loss. In other systems, this could be as much as 56%.”
In contrast, charging a battery off the grid up to this exact phase surrenders only about 6% of the primary renewable energy (5% grid transmission loss plus 1% battery storage acceptance loss), giving batteries a 27% to 50% efficiency lead before either vehicle begins driving.
- Hydrogen gas mechanical compression requirement: 790 atmospheres (13% energy loss). - Cryogenic liquefaction requirement: Chilling to -253°C (40% energy loss including machinery). - Long-distance truck and pipeline transport losses: 10% to 40%. - US average electrical grid transmission loss: ~5%. - Well-to-tank total losses: - Hydrogen: 33% (best-case PEM + on-site compression) to 56% (centralized generation + transport). - Battery EV: ~6% total system loss.
---
[08:48](https://www.youtube.com/watch?v=f7MzFfuNOtY&t=528s) Tank-to-Wheel Conversion: Fuel Cells vs. Battery Powertrains
The final stage of the powertrain comparison is the tank-to-wheel efficiency. In a fuel cell electric vehicle, stored compressed hydrogen must be converted back into electricity on demand. This takes place inside a PEM fuel cell stack, which operates as an electrolyzer in reverse: hydrogen gas is fed to the anode, where a precious-metal catalyst splits the molecules into separate protons and electrons. The center polymer membrane permits only the positively charged protons to cross to the cathode, forcing electrons through an external motor circuit to generate electrical work before recombining with oxygen to form water vapor. When operating on high-purity hydrogen, fuel cells max out around 60% conversion efficiency, releasing the remaining 40% of the gas's energy content as waste heat.
```mermaid flowchart LR accTitle: Powertrain Inversion and Drive Losses accDescr: Step-by-step conversion chains for fuel cell vehicles and battery electric vehicles. subgraph FCEV_Drive["FCEV Powertrain"] direction TB H2_T["Stored Hydrogen"] --> FC["PEM Fuel Cell Stack<br>(Catalyst Separation)"] FC -->|Heat Waste: ~40%| MOTOR_H["Electric Drive Motor<br>(~60% Net Efficiency)"] end subgraph BEV_Drive["BEV Powertrain"] direction TB AC_IN["Grid AC Power"] --> CHG["Onboard Charger (AC to DC)<br>(92% Efficiency)"] CHG --> BATT["Li-ion Cell Chemistry<br>(90% Round-Trip / Leakage)"] BATT --> INV["Traction Inverter (DC to AC)<br>(90% Efficiency)"] INV --> MOTOR_B["AC Induction Motor<br>(~75% Net Tank-to-Wheel)"] end ```
Battery-powered drivetrains face their own conversion steps. Utility lines deliver alternating current (AC), whereas chemical lithium-ion cells store and discharge direct current (DC). Converting wall power to battery storage requires an onboard vehicle charger; taking a Tesla Model S as the engineering baseline, this charger exhibits a peak efficiency around 92%. In addition, internal chemical resistance and cell leakage mean the battery storage cycle itself is roughly 90% efficient. Finally, because the Model S employs AC induction drive motors, stored DC current must pass through a high-frequency solid-state inverter running at roughly 90% efficiency. Compounding these electrical conversion stages ($0.92 \times 0.90 \times 0.90$) leaves a pure battery electric vehicle with a tank-to-wheel operating efficiency around 75%.
- PEM fuel cell peak electrochemical efficiency: ~60% (balance lost to thermal radiation). - Tesla Model S AC-to-DC onboard charging efficiency: ~92%. - Lithium-ion battery pack energy retention and chemical round-trip efficiency: ~90%. - DC-to-AC traction power inverter efficiency: ~90%. - Net battery tank-to-wheel powertrain efficiency: ~75%.
[10:13](https://www.youtube.com/watch?v=f7MzFfuNOtY&t=613s) Conversion Losses and Motor Efficiencies
Hydrogen fuel cell vehicles carry several unavoidable electrical and chemical conversion steps that compound throughout the powertrain. Because water electrolysis requires direct current, alternating current delivered from the grid must first pass through a rectifier, which operates at an efficiency of around 92%. At the other end of the cycle, once the fuel cell consumes the hydrogen onboard the vehicle, it outputs direct current that must be converted back to alternating current via an inverter to run the electric drive motor, operating at roughly 90% efficiency.
When it comes to mechanical propulsion, both battery electric vehicles and hydrogen fuel cell vehicles utilize electric motors with high efficiency, typically ranging between 90% and 95%. This performance dramatically outclasses legacy combustion technology: petrol-powered internal combustion engines convert only about 20% to 30% of their fuel's chemical energy into mechanical motion. Yet despite matching battery electric cars at the motor stage, hydrogen vehicles suffer from the sheer accumulation of intermediate conversion steps.
```mermaid flowchart LR accTitle: Hydrogen Fuel Cell Powertrain Efficiency Flow accDescr: Step-by-step conversion stages from grid AC power through electrolysis, onboard storage, inverter conversion, and electric drive motor. subgraph GridToFuel ["Production Stage"] A["Grid AC Power"] -->|"Rectifier (92%)"| B["DC Electrolysis"] B --> C["H2 Storage"] end subgraph Onboard ["Vehicle Powertrain"] C --> D["Fuel Cell (DC Output)"] D -->|"Inverter (90%)"| E["AC Motor (90-95%)"] end ```
- Grid AC to DC rectifier efficiency for electrolysis: 92% - Onboard DC to AC inverter efficiency for motor drive: 90% - Electric motor efficiency (both BEV and FCEV): 90–95% - Conventional internal combustion engine (ICE) petrol efficiency: 20–30%
[10:52](https://www.youtube.com/watch?v=f7MzFfuNOtY&t=652s) Battery Electric vs. Hydrogen: The Verdict on Cost and Efficiency
Compounding the full chain of conversion losses demonstrates a staggering gap between current generation batteries and hydrogen systems. Even when evaluating an idealized best-case scenario—assuming local, on-site hydrogen generation with zero transport losses, alongside optimistic 80% efficiency ratings for both electrolysis and the fuel cell stack—hydrogen retains less than half the total efficiency of a battery system. The worst-case scenario falls far lower. Consequently, although a single hydrogen tank might offer longer continuous driving range than an electric car on a single charge, delivering that energy incurs an enormous economic penalty. Brian McManus notes: “So while you may be able to go further on one fill-up of hydrogen in your fuel cell vehicle over a battery powered electric vehicle, the cost that is needed to deliver that one fill up would be astronomically higher compared to charging batteries due to these energy losses and efficiencies.”
Based purely on worst-case energy losses, hydrogen fuel was modeled to cost approximately 3.5 times as much per kilometer as battery charging, yet empirical market rates showed it sitting closer to eight times the price. This real-world discrepancy arises from capital expenditures unrelated to thermal efficiency, such as the steep construction cost of high-pressure fueling stations and retail retail profit margins. As both vehicle classes offer comparable climate benefits when charged or fueled via renewable energy, battery electric platforms are winning the research and investment race. Hydrogen may retain utility for off-grid applications or aviation, but the rapid scaling of charging networks and expanding battery capacities make consumer battery vehicles the practical winner:
> “For now, battery powered electric vehicles seem to be the sensible choice going forward in the quest for pollution free consumer transport.”
- Modeled cost per kilometer based on worst-case energy losses: ~3.5 times higher for hydrogen than battery electric - Real-world measured retail cost per kilometer: ~8 times higher for hydrogen than battery electric - Idealized best-case hydrogen assumptions: 80% electrolysis efficiency, 80% fuel cell efficiency, zero transport loss (still yields less than half the efficiency of battery electric)
[12:45](https://www.youtube.com/watch?v=f7MzFfuNOtY&t=765s) Skillshare Sponsorship and Channel Redesign
Looking toward the future of transport, Brian McManus connects the rise of electric propulsion to the advent of autonomous driving. With the driving task expected to be automated away, commuters will suddenly regain hours of free time to read, watch media, or acquire new technical capabilities. Skillshare offers a catalog of over 20,000 guided classes spanning programming, electronics, animation, and graphic design, offering structured learning paths without requiring users to curate materials themselves.
Illustrating the direct practical value of design tools, McManus reveals an honest behind-the-scenes look at the channel’s recent performance. Over the preceding two months, viewership had slumped despite increasing production budgets and effort. The team analyzed their branding and realized that while the signature blueprint aesthetic was recognizable, the thumbnails looked so uniform that subscribers failed to notice when a new video had been released. Using Photoshop, they redesigned the visual language to incorporate a dynamic split showing a concept transitioning from blueprint lines into a photorealistic render. The tactical change produced immediate results: viewership on the subsequent release jumped 80% above their two-month rolling average. Brian concludes by encouraging viewers to take advantage of two free months of Skillshare Premium before directing them to his social channels and Patreon support page, noting an upcoming Q&A session covering the hydrogen video on his Instagram stories.
> “We saw immediate effects with the views on our last video jumping 80% compared on our 2 month average.”
- Skillshare catalog: over 20,000 classes covering animation, programming, electronics, and digital art - Premium subscription pricing: approximately $10 per month (promotional offer: first 1,000 sign-ups get 2 months free) - Thumbnail overhaul impact: 80% increase in video views relative to the previous 2-month baseline - Creator engagements: Patreon community support and a topic-specific Q&A hosted on Instagram stories
## Notable quotes > [10:52](https://www.youtube.com/watch?v=f7MzFfuNOtY&t=652s) For now, battery powered electric vehicles seem to be the sensible choice going forward in the quest for pollution free consumer transport. — Brian McManus
> [03:47](https://www.youtube.com/watch?v=f7MzFfuNOtY&t=227s) Hydrogen produced by steam reforming actually has less energy than the natural gas that the steam reforming began with. — Brian McManus
## Mentioned Adam Flohr, Brian McManus, Chris Plays Games, Discord, Elon Musk, Facebook, Frejden Jarrett, Graham Haerther, Hank Green, Henning Basma, Instagram, Jason A. Diegmueller, John & Becki Johnston, Kedar Deshpande, Mark Govea, Mike Ridolfi, Nevin Spoljaric, Nissan Leaf, Patreon, Photoshop, Real Engineering, Skillshare, Stephanie Sammann, Tesla, Tesla Model 3, Tesla Model S, Tony Kuchta, Toyota Mirai, Twitter, Vincent Mooney, William Leu, darth patron
## Video description Get 2 months of Skillshare for FREE using this link: https://skl.sh/realengineering13
Errors: I made an off hand comment about adding efficiencies in the video without thinking. This is obviously incorrect, but the final calculation does in fact multiply the efficiencies.
Credits:
Director: Stephanie Sammann (https://www.stephanie-sammann.com/) Narrator/Co-Director: Brian McManus Animations: Mike Ridolfi (https://www.moboxgraphics.com/) Sound: Graham Haerther (https://haerther.net/)
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[Source](https://www.youtube.com/watch?v=f7MzFfuNOtY)