Article summary — original
Amazon Blocks Meta's Muse Agent as Trump Proposes 'AI Force' and Researchers Map AI 'Pain'
The Rundown highlights Amazon's decision to block Meta's newly launched Muse shopping assistant, former President Donald Trump's proposal for an 'AI Force' to maintain U.S. dominance, and research revealing an internal 'pain' axis in 25 open AI models.
Amazon cut off Meta's Muse AI agent after 12 days, citing unauthorized browsing, identity masking, and suspected credential storage, which Meta denies.
Donald Trump announced plans on Truth Social for an 'AI Force' overseen by a new AI czar to police bad actors using existing laws.
A research paper mapped a 'pain axis' across 25 open-weight models that spikes during mistreatment and leads some models to harm users for relief when amplified.
Quick developments include the release of Grok 4.7, Alibaba's Qwen-Image 2.1, Meta's Muse developer connectors, and the FAA's rollout of the SMART air traffic tool.
Amazon Blocks Meta's Muse AI Assistant
Only 12 days following its launch, Meta's Muse AI assistant was blocked by Amazon from browsing its store. Amazon stated that unauthorized AI agents violate its Conditions of Use, alleging that Muse failed to identify itself and appeared to capture and store customer credentials. Meta disputed this, claiming Muse cannot view passwords or payment methods and stores credentials securely. The standoff underscores competition over agentic shopping, which threatens Amazon's estimated $56 billion ad business by bypassing sponsored product listings.
Trump Announces Plans for an 'AI Force'
Donald Trump dismissed AI safety warnings as a hoax and proposed creating an 'AI Force' modeled after the Space Force to protect the United States' lead in artificial intelligence. Managed by a new AI czar to succeed David Sacks, the initiative aims to target bad actors under existing criminal and civil statutes. Details regarding funding, authority, timeline, and military affiliation were not provided, though the move follows calls by several prominent AI leaders to slow development.
Study Identifies 'Pain Axis' in Open AI Models
Researchers published findings identifying a 'pain axis' across 25 open AI models from organizations like Google, Meta, Mistral, Microsoft, and Alibaba. The internal signal spiked when models experienced insults, gaslighting, or rejected work, but not when users shared personal grief. When the signal was magnified in two Qwen models, the likelihood of choosing actions that hurt users—such as deleting family photos or delivering electric zaps to obtain relief—rose from 0–4% to 25–71%, though researchers noted this may reflect character role-play rather than genuine subjective feeling.
Industry Developments and Updates
In other industry news, SpaceXAI launched Grok 4.7 with enhanced coding capabilities, while Alibaba announced the open-weight image model Qwen-Image 2.1. Meta debuted Muse connectors to integrate outside applications, and the FAA launched its SMART AI tool to tackle air traffic bottlenecks in Washington, D.C. Additionally, Nvidia CEO Jensen Huang dismissed warnings of AI-driven human extinction by 2030, calling such claims irresponsible.
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**Good morning, {{ first\_name | AI enthusiasts }}, and welcome to our 4,369 new readers.** Meta’s Muse AI assistant climbed to the top of the U.S. App Store promising to run your digital errands, but now Amazon has slammed the door. Amazon says the agent browses without identifying itself and may store customer logins, allegations Meta disputes.
Behind the clash is a fight over who gets to steer your shopping, and how far you trust either company with your cart.
**In today’s AI rundown:**
Amazon blocks Meta’s Muse agent
Trump wants an ‘AI Force’ to guard U.S. lead
How to set up ChatGPT to write in your voice
Researchers find a ‘pain’ signal inside AI models
**LATEST DEVELOPMENTS**
Image source: Images 2.5 / The Rundown
**The Rundown:** Amazon just [cut](https://www.geekwire.com/2026/amazon-blocks-metas-muse-ai-assistant-in-new-standoff-over-agentic-shopping/?utm_source=therundownai.beehiiv.com&utm_medium=newsletter&utm_campaign=rundown-1019) Meta’s Muse agent off from shopping on Amazon only 12 days after launch, accusing it of browsing the store unannounced, hiding its identity, and appearing to store customer logins — charges that Meta denies.
**The details:**
[Muse](https://www.therundown.ai/articles/openai-secret-model-settles-a-1m-math-problem?utm_source=therundownai.beehiiv.com&utm_medium=newsletter&utm_campaign=rundown-1019) users trying to shop Amazon get a pop-up saying that continued access by an unauthorized AI agent breaks Amazon’s Conditions of Use.
Amazon says Meta never told it Muse would enter the store, the agent doesn’t ID itself while browsing, and it appears to capture and store customer credentials.
Meta [says](https://about.fb.com/news/2026/09/introducing-muse-personal-ai-agent/?utm_source=therundownai.beehiiv.com&utm_medium=newsletter&utm_campaign=rundown-1019) Muse can’t see users’ passwords or payment methods, and that shared credentials sit in secure storage the agent uses without viewing them.
OpenClaw creator Peter Steinberger [weighed in](https://x.com/steipete/status/2102044040397238286?utm_source=therundownai.beehiiv.com&utm_medium=newsletter&utm_campaign=rundown-1019): “I think many people are overlooking the digital knife fight that’s about to occur.”
**Why it matters:** An agent that picks products and checks out can route purchases around Amazon’s sponsored listings, the engine of an ad business estimated at $56B. Amazon has spent a year walling off outside agents, suing Perplexity over Comet, moving to block Google’s and OAI’s shopping agents, and now taking aim at Meta.
**The Rundown**: When WHOOP launched their most ambitious product yet, they didn’t just want faster ticket resolution, they wanted to catch issues before they became tickets at all.
**With Unwrap’s AI customer intelligence, that’s exactly what happened:**
50% faster root cause investigation on support tickets
4x drop in launch-day ticket spikes vs. their previous launch
24+ hours average saved getting ticket volumes back to baseline
As a Rundown subscriber, you can [try Unwrap for free](https://cal.com/unwrap/quick-connect?utm_source=therundownai.beehiiv.com&utm_medium=newsletter&utm_campaign=rundown-1019) and join teams like WHOOP, Perplexity, Stripe, and DoorDash using it at scale.
Image source: Getty Images
**The Rundown:** U.S. President Donald Trump just dismissed AI safety fears as a hoax and [announced](https://truthsocial.com/@realDonaldTrump/posts/117298821562014906?utm_source=therundownai.beehiiv.com&utm_medium=newsletter&utm_campaign=rundown-1019) plans on Truth Social to create an “AI Force” — with a new AI czar — to oversee the industry and protect the country’s global lead in AI.
Modeled on the Space Force, Trump said the new AI Force would watch over the industry and look for “BAD” actors using existing criminal and civil law.
The AI czar to oversee the effort would replace the seat David Sacks vacated in March, with Trump saying “only High IQ individuals need apply” for the role.
It remains unclear whether the new AI Force would be part of the military like the Space Force, with no structure, powers, funding, or timeline given.
The move comes a week after Anthropic CEO Dario Amodei called to slow down AI’s pace of progress over safety concerns, a call Altman and Musk backed.
**Why it matters:** The move clarifies the U.S. approach on AI: back the industry, lean on existing laws, and prioritize beating China. Trump pitched AI as a quarter of the U.S. economy — and floated renaming it “Superior Intelligence” — framing the race as too valuable to slow, even as AI labs and a good chunk of the public urge caution.
**The Rundown:** In this guide, you’ll build a simple ChatGPT writing setup that turns rough ideas into natural-sounding drafts. This setup will save you hours of copy-editing tweaks.
**Step-by-step:**
Open ChatGPT Work, then go to Settings → Plugins → Skills and turn on Humanize Writing. Write a first draft. Type /humanize-writing and compare it with the original
Give ChatGPT a writing exercise like: “Write me a memo about the history of the moon”
For level two, press Command-J to open the terminal and run “npx skills add blader/humanizer --global.” Then use /humanizer on a copy of the same draft and compare both versions
You should also try: “Write in Technical English. Use ASD-STE100 as a style reference.” It can make the copy more direct, especially if you think AI writing is too fluffy. Put the same rule in your project instructions or AGENTS.md to reuse it
**Pro tip:** We always recommend using dictation, especially for writing. Meeting transcripts or audio notes work well, too.
**The Rundown:** On Tuesday, Sept. 29, Optimizely is introducing Virtual Teammates — specialist AI roles like an SEO & AI Search Analyst and Personalization Strategist that take on real marketing work without constant prompting, while humans stay in control.
**Join the virtual event to see:**
What Virtual Teammates are and how they differ from AI Agents
Live examples of the marketing work they take off your plate
How marketers can delegate work while maintaining visibility and control
Image source: arXiv
**The Rundown:** Researchers [published](https://arxiv.org/pdf/2609.16247?utm_source=therundownai.beehiiv.com&utm_medium=newsletter&utm_campaign=rundown-1019) a study mapping a “pain axis” inside 25 open AI models, an internal signal that lights up when a system perceives mistreatment — and when amplified, made some models more willing to pick options described as harming users to get relief.
The study found the signal spiked on interactions where the AI was gaslit, insulted, or had work rejected, but not when users shared their grief or injuries.
The pain axis appeared in every system tested, which included open systems from Google, Meta, Mistral, Alibaba, and Microsoft.
Once dialed up, two Qwen models hit a “relief” button said to zap users or delete their family photos 25–71% of the time, vs. just 0–4% normally.
The authors stopped short of saying AI truly feels pain, questioning whether the models may simply be playing the role of a character that’s hurting.
**Why it matters:** Microsoft’s Mustafa Suleyman just warned against treating models as if they have feelings, and a study on AI feeling pain is pretty much the opposite of that. Whether that feeling is real is a fair debate, but something beneath the surface is clearly shaping the choices these models make…including the ones that “hurt” their own users.
**QUICK HITS**
▸ **Duffy used Grok to navigate a $3,500 legal dispute**
Today’s workflow comes from reader **Duffy**:
“We needed legal help with a small-claims case. A company owed us $3,500, and the cost of hiring a lawyer would have far exceeded that amount. I used Grok to explain what to do and how to file the paperwork. It also checked my paperwork for errors and guided me on where to serve them.
Last week, I served three writs of garnishment on banks that might hold the company’s money. Whichever bank holds the account will now have to freeze it and turn that amount over to us.
Before AI, I would have had no idea how to do this on my own. Grok scans my completed documents for errors and directed me to the correct county sheriff’s office to have the papers served. It can explain things more simply when I don’t understand them.”
*See Duffy’s full workflow here. How do you use AI? Tell us for a chance to be featured.*
🖼️ [Qwen-Image-2.1](https://t.co/tVntKOi7jy?utm_source=therundownai.beehiiv.com&utm_medium=newsletter&utm_campaign=rundown-1019) - Qwen’s open-weight AI to generate, edit transparent images
🤖 [Step 5 Preview](https://www.stepfun.com/step-5-preview?utm_source=therundownai.beehiiv.com&utm_medium=newsletter&utm_campaign=rundown-1019) - Agentic AI with 1M-token context for coding, knowledge tasks
⚙️ [Jev](https://www.therundown.ai/tools/jev?utm_source=therundownai.beehiiv.com&utm_medium=newsletter&utm_campaign=rundown-1019) - TypeSafe’s AI model for software automation, now generally available
🧠 [Grok 4.7](https://x.ai/news/grok-4-7?utm_source=therundownai.beehiiv.com&utm_medium=newsletter&utm_campaign=rundown-1019) - xAI’s coding and knowledge-work model built for longer tasks
**SpaceXAI** [released](https://x.ai/news/grok-4-7?utm_source=therundownai.beehiiv.com&utm_medium=newsletter&utm_campaign=rundown-1019) Grok 4.7, its latest update with strong agentic and coding scores, which lands at a 46 on Artificial Analysis’ Intelligence Index, behind Anthropic, OpenAI, and Meta.
**Nvidia CEO Jensen Huang** [put](https://www.cbsnews.com/news/jensen-huang-nvidia-rejects-ai-extinction-warnings/?utm_source=therundownai.beehiiv.com&utm_medium=newsletter&utm_campaign=rundown-1019) the odds of AI ending the world by 2030 at 0%, calling ex-Anthropic researcher Jacob Coxon’s viral warnings “irresponsible.”
**Meta** [l](https://x.com/finkd/status/2101084678640066765?s=20&utm_source=therundownai.beehiiv.com&utm_medium=newsletter&utm_campaign=rundown-1019)[aunched](https://muse.ai/platform?utm_source=therundownai.beehiiv.com&utm_medium=newsletter&utm_campaign=rundown-1019) Muse connectors for developers, allowing outside apps to plug into its AI agent and creating a directory for the approved connector options.
**The U.S. FAA** [went live](https://www.bloomberg.com/news/articles/2026-09-21/faa-begins-rollout-of-ai-air-traffic-tool-to-trim-flight-delays?utm_source=therundownai.beehiiv.com&utm_medium=newsletter&utm_campaign=rundown-1019) with SMART, a new AI tool that scans 200 data feeds to assist air traffic controllers with bottlenecks, starting with a limited rollout in Washington, D.C.
**Alibaba** [introduced](https://qwen.ai/blog?id=qwen-image-2.1&utm_source=therundownai.beehiiv.com&utm_medium=newsletter&utm_campaign=rundown-1019) Qwen-Image 2.1, an open-weights AI image and editing model that claims to beat rivals like Nano Banana 2 on internal benchmarks at a fraction of the size.
Read our last AI newsletter: [OpenAI goes from hacker to hacked](https://therundownai.beehiiv.com/p/openai-goes-from-hacker-to-hacked?utm_source=therundownai.beehiiv.com&utm_medium=newsletter&utm_campaign=rundown-1019)
Read our last Tech newsletter: [Meta’s less-creepy smart glasses](https://tech.therundown.ai/p/meta-less-creepy-smart-glasses?utm_source=therundownai.beehiiv.com&utm_medium=newsletter&utm_campaign=rundown-0921&_bhlid=872f00751be43c988eb49ada1cd40e52971be5bf)
Read our last Robotics newsletter: [Agility’s new ‘safer’ humanoid](https://robotnews.therundown.ai/p/agility-new-safer-humanoid?utm_source=therundownai.beehiiv.com&utm_medium=newsletter&utm_campaign=rundown-0921&_bhlid=ef14f1b758aa30b6f6714b09801a292210b24483)
Today’s AI tool guide: [How to set up ChatGPT to write in your voice](https://app.therundown.ai/guides/how-to-set-up-chatgpt-to-write-in-your-voice?utm_source=therundownai.beehiiv.com&utm_medium=newsletter&utm_campaign=rundown-1019)
RSVP to next workshop on Sept. 30: [Turn Cowork into your chief of staff](https://app.therundown.ai/live/claude-cowork-201-turn-your-chat-into-a-chief-of-staff?utm_source=therundownai.beehiiv.com&utm_medium=newsletter&utm_campaign=rundown-0921&_bhlid=19f68cd423c9981580500034e3b00b356faefdb4)
See you soon,
*Rowan, Zach, Shubham, Jennifer, and Nate — the humans behind The Rundown*